HAPPY NEW PROMOLUTIONS
By
RichUnger@promotingnightclubs.com
It's 2008, The New Night Life Year.
Time for my annual 10th Year of New Promolutions, that I want you to make.
THIS YEAR I REALLY WANT YOU TO TRY TO STICK TO THESE PROMOLUTIONS, THEY
WILL ENHANCE YOUR BAR, YOUR CLUB, YOUR LOUNGE, YOUR SPORTS BAR.
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A. You will not spend money on Clear Channel Radio every single week,
tolerating the same production voice doing your spot and every other
club's spots, running thirty second spots, with your competition's spot
running back to back with yours.
B. You will not pay local bands to perform at your bar, your club, your
lounge, playing the same songs in the same sets, dressed as slobs,
drinking on stage, and not covering up their milk crates.
C. You will finally open your mind and mentality to change, to
modification, to your format, your atmosphere, your marketing, your hiring
tact, your interaction with both employees and patrons.
D. You will stop letting your partners make decisions that are adversely
affecting the cash flow, the patron counts, and the morale of the staff.
E. You will finally lay the law down to your DJ about his attire, his
language, his attitude and his spinning.
F. You will repair, repaint, remodel every area of your establishment that
you have neglected and let become an eye sore.
G. You will not sign any advertising contracts that lock you in for months
or a year, rather you will agree to a 'Trial Period" to see if what the
salesperson says about results actually becomes a reality?
H. You will not tolerate any employee/employee relationships, they can
date any customers that come in, but dating from within your establishment
causes way too many situations, problems, confrontations that result in,
your losing two employees, rather than just one.
I. You will update your web site, it still has last Halloween's pictures
posted.
J. You will not let your DJ act as club promoter as well, promising to
bring in crowds of new patrons, only to have a bunch of his friends come
in for free.
K. You will not let your Husband run a Nightclub you both put your money
in, when he has no clue what to do.
L. You will not listen to laymen who know nothing about the bar, the
sports bar, the lounge or the nightclub business, and you will not hire
them, let them advise you, or even give them the time of day.
M. You will not let your rest rooms become war rooms.
N. You will not let a new competing establishment open, without stealing
their Grand Opening Thunder and minimize their opening.
THESE ARE YOUR FOURTEEN PROMOLUTIONS FOR 2008 STICK TO THEM AND THIS YEAR
FOR YOU WILL BE GREAT.
TYPICAL SMALL BAR MENTALITY, CHANGE IT IN
2008...................................
From South Beloit, Indiana, I hear the following , " My Bar holds 125,
completely redone with very nice atmosphere, excellent bathrooms, live
bands on Saturday do well, DJ on Friday does ok, Karaoke on Thursday does
poorly, we have six large TVs."
My Response:
Fine, but where is "THE FUN"? Where are "THE WOW FACTORS"?
What are you doing that every small bar is not doing?
NOTHING.
What are you doing that every small bar is doing?
EVERYTHING.
How does this Owner expect this bar to survive?
Final Result: I tried to reach out to him, but he would rather suffer and
sink into oblivion.
HOW MANY TIMES HAVE I HEARD THIS & THEY DO NOTHING TO
STOP IT OR CHANGE IT........................
"Hi, I manage a night club in Cape Girardeau Missouri. We can hold about
500 people on a two floor night club. The downstairs main floor is our
main bar where the live bands play on the weekends. Upstairs is the dance
club area where we have another bar with a dance floor and seating area.
We also have a VIP room that looks over the main floor downstairs. It has
two couches, cocktail tables, sofa chairs, and plasma TV The way things
are going right now is pretty slow (actually really slow) on the weekdays
and decent on the weekends. We usually only have live music on the
weekends unless it’s a one man band type of performer. We are the only
dance club in our city. We seem to get not a horrible crowd but not a
great crowd either if you know what I mean (non tippers, thugs). Our week
nights are absolutely sucking right now. Our specials are $2 bottle beer
for dart league , Tuesday is Ladies night (Half off all drinks), Wednesday
$3 all you can drink bud light, Thursday is $5 all you can drink bud
light. Friday and Saturday happy hour is 6-8 and that’s it. We hand out
flyers, we post our specials up in the club, we advertise on our myspace
page, I just don't know what do to do to get this club where it needs to
be. Please send me some suggestions."
My Response:
SUGGESTIONS?????????????????????????????????
You need a major, monumental, makeover, of your
Format
Marketing
Pricing
Crowd
Strategy
Synergy
Advertising
Bar FUN, you have none
WOW FACTORS, you have none
THE FUN, you have none
ENERGY, you have none
Where this "CLUB" needs to be is just the opposite of where it
is.................................
Final Result: Again, I contacted this Manager to put him on the path to
being packed , but he refused.
HOW CAN A MANAGER ASK ME SUCH A QUESTION?
"My name is Mike, I manage a sports bar in south Atlanta and am looking
for new ideas. Wanna help?"
My Response:
Do I "wanna" help?
How can I even begin to formulate what your issues, challenges, problems
are, without knowing the current situation of the Sports Bar?
How do you ask me if I "wanna help", your looking for new ideas, but you
don't expand on what your seeking?
Formulated, well planned, specific Premier Promotions pack "Sports Bars",
not ideas.
Sometimes the wrong person is in the wrong position and this appears to be
a case of that.
There is no magic bullet to constantly relying on wings and beer revenue
in "Sports Bars", but there is a Specific Game Plan that will bring in
Women and Spenders, beyond the games.
Final Result: I tried, I contacted his General Manager Tara, who had no
clue what works in a ,Sports Bar besides showing games, cheap wings and
discounted pitchers of beer.
What a strike out.
Don't be a reflection of these examples, this Year, break out of your box
and think ahead, think fresh, think smart, think "FUN", think "WOW", think
Cash Flow, think packed Nights.
SO PLEASE....... IF YOU REALLY WANT TO PACK YOUR BAR, YOUR CLUB, YOUR
LOUNGE YOUR SPORTS BAR, CLICK OUR MY LINK Request A Quote from Rich Unger
AND SIMPLY FILL OUT OUR FORM.
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