OPENING WITH A SLOW START

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OPENING WITH A SLOW START

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OPENING YOUR CLUB WITH A SLOW START
By RichUnger@promotingnightclubs.com

OPENING WITH A SLOW START IS A BAD SIGN.
WHEN YOUR A BRAND NEW BAR, PUB, SPORTS BAR, NIGHTCLUB, AND YOUR OPENING GETS OFF TO A SLOW START, THAT IS A WARNING SIGN AND A RED FLAG, THAT YOUR STRATEGY OF MARKETING, PROMOTIONS, FORMAT, & IMAGE IS WAY OFF THE MARK.
EVERY NEW ESTABLISHMENT SHOULD HAVE A ONE YEAR HONEYMOON, THAT MEANS YOUR PACKED, YOUR TAKING IN TREMENDOUS CASH FLOW, YOUR NAME IS ON THE TIP OF EVERYONE WHO PARTIES AND GOES OUT IN YOUR LOCAL COMMUNITY.
RADIO IS NOT GOING TO ACCOMPLISH THIS.
NEWSPAPER ADS ARE NOT GOING TO ACHEIVE THIS.
YOU ALREADY KNOW WHAT I'M GOING TO SAY, IT'S ALL ABOUT "THE FUN" AND "THE WOW FACTORS".
ANYBODY CAN GIVE AWAY THE BAR.
ANYBODY CAN LET EVERYONE IN FREE.
ANYBODY CAN SPEND, SPEND, SPEND TO NO END THINKING THIS WILL PACK THEIR BAR, BUT THE HARSH REALITY IS, NO IT WON'T...........................


JAZZ, IS A TOUGH BEAT TO KEEP
Without a "Cover Charge", Jazz Aficionados do not drink enough to justify the jams.
Clubs that rely on "Jazz" as the genre of music to attract patrons are fighting an uphill struggle to break even.
"Jazz" Fans do not spend, do not drink, they are there for the "Jazz".
I have guided dozens of "Jazz" only formats to a much broader, much more appealing, money making, better tip leaving patrons.
Having a "Jazz" night is great, relying on the rhythm of "Jazz" as your format every night your open is a blue note.
Female Patrons want to dance, quite often "Jazz" does not offer that
"FUN".
Club Owners often do not understand they will attract the "QUALITY" Patrons, without a reliance on "Jazz" nightly.
From Miles to David Sanborn, one night a week is all you need.
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FORT WORTH LATIN NIGHTCLUB "WARS"
Never before have so many Clubs, with just one type of format been involved in a knock down drag out fight for one Specific Patron in Fort Worth, then what is going on now.
Every Club that caters to the Latin Market, is relying on one Radio Station and their live remotes, along with their outrageous costs for spots, for the remote, for the DJ to appear for their host to headline.
It's a Latino War of Night Life and the only victor is the radio station.
There's a six hundred capacity club who's Owner lost his live remote and now is joining forces with a Local Latin Reality TV Show that has no track record, is brand new, has no sponsors, to offset the fact he has lost half his business and is slowly nose diving.
Each club has the same live remote on a different night of the week, and the Victor is the radio station not the clubs.
Because on top of the cost of the remote, the spots, the DJ and the Host, which are $4,000 a week, the clubs are also discounting their liquor and beer, thus cutting any opportunity for profit and a return of revenue.
I challenge each of you to do a "Richie's Right Assignment", first I want you to find out how many I-Pods in your local area were sold this past Holiday Season.
Second, I want you to find out how many people in your area and what age they were subscribed to either Sirius or XM satellite Radio.
Finally ask your local radio station to see the latest Arbitron Ratings Book from your local area, tell me what their ratings are for women 18 plus, 21 plus, and what time they listen and what radio station they listen to.
Now, compare all this data to the cost of your local radio station and justify to me the expense, the rate of return, the results you get?
In Fort Worth, not one Latin Club Owner has done any of the above, they simply pay out, spend, never realizing they are not making a penny from what they are "SPENDING" to attract patrons.


YOUR SERVING WAY TOO MANY WELL DRINKS?

It's the quality of your patron.
Well Drinks reflect a customer who is price conscious over the quality of the brand.
The best way to change your patron base, is to review your well drink program.
Sure Chain Restaurants and Sports Bars, make their money on the well,
but when your an independent Owner, you want to up sell, upgrade, uptake your patrons to the next level.
Your problem is you do not have a clue how to implement such a process.
But after 40 years in this Industry, I do.
Call Brands , Top Shelf have never meant more to a bar patron, then they do now.
Why, How, When, Who, Where, What, are the questions you need answers to in order to increase your well drink presentation and price.
It's Quality over Quantity.
There is a method to the madness.
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FROM LAS VEGAS, A GREAT GUY STUCK IN A RUT CLUB
Rich,
Love what I've read.
It's nice to see that I'm not alone on these issues with Owners.
I work at ____________ in Las Vegas.
I am DJ/Manager and have inherited a totally screwed up piece of garbage, but it can be fixed.
The problem is that the place was turned into a topless joint, through a very self serving management team who are now gone.
Unfortunately, these losers scammed this poor guy so bad, it will be a cold day in ____ before he trusts anyone again.
With it's gaming and liquor sales going down the tubes, he gives me a horrible bar staff, always whining, complaining, and perfecting their personified unfriendly looks on their faces, along with a hand full of hideous dancers and absolutely no promotions budget to work with.
Lastly, I work with other managers who are all above me, with little or no experience, who just want to pick my brain, utilize my 15 years club experience, only to pass off the ideas as their own. Rich, what can I do to get this guy's attention, that he's messed up yet again, without getting myself fired of course?
Love your insight, would love to hear more, you should do seminars.
Alan

ANSWER: Alan, go apply at Pure Management Group, they are the Premier Night Life Operators in Vegas, a Man of your talent, experience and dedication are exactly the kind of traits in a person, they hire.
Best of Luck.
______________


WHY ARE SO MANY BARS, CLUBS, SPORTS BARS STRUGGLING?
Never has there been such a rampant demise of so many bars, clubs, sports bars and even lounges.
Let me give you some of the reasons:
1. Owners who refuse to listen, to learn, to start off on the right track rather than the wrong path.
2. A total waste and overspending of cash for all the wrong reasons to all the wrong
people.
3. Refusing to open more Nights with "ENERGY" so that you can take in considerable more cash flow, attract far more new faces, appeal to many more women, spenders, not the low quality person you currently depend on just to break even.
How between the lack of Women and being open more nights do you expect to increase your revenue base?
4. Your Ego, you think you can single handedly conquer your local market, and take on every other competing establishment, only to find out, you were 100% wrong and you cost your place not just money, but image, reputation, perception.
5. Your costs are spiraling out of control, you can't sell drinks for $1 have no cover charge, advertise on worthless radio using thirty second spots and then expect to have a nice fat bank balance.
6. Using Club Promoters, do you really need another Partner?
7. Relying on Flyers and street teams, it's 2008, not 1998.
8. You spend way too little time at your own place, because you have another business to run, so you entrust your Night Life Investment to a person who has no investment, has nothing to lose and is free to do as they please, and they do.
9. You are burnt out, you were once the Premier Place, now your an after thought.
10. You still have not called me and said "Let's Go"................................................
You have no one to blame but yourself.
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THE QUESTION YOU HAVE TO ASK YOURSELF IS, ARE YOU READY TO PACK YOUR PLACE, OR DO YOU JUST WANT TO STAY THE SAME?
WELL ARE YA?
THEN E-MAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL HIM AT 1-941-921-7027
BUT,THE BEST METHOD IS TO FILL OUT A REQUEST FOR A QUOTE AND THEN YOU RECEIVE THE EXACT INFORMATION YOU NEED TO DECIDE?
 

Copyright � 2008 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.