DESIGN OR DECLINE

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DESIGN OR DECLINE

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NIGHTCLUB PROMOTIONS,
DESIGN OR DECLINE
By RichUnger@promotingnightclubs.com

In 2008, decor, design, atmosphere, "Your Look," "Your Feel," "Your Energy" are going to be monumental to your success.
It's no longer about designing "on the cheap."
Not in this most challenging of Night Life Times.
There are two major components to your Bar or Club or Lounge being a success.
First is the way it looks, second is the format it presents.
As for "LOOKS", the most in touch, visionary Company that takes dull, boring, stale, old atmospheres and converts them into state of the art Settings, is www.disco-designer.com
Why do Owners spend so much money on all the wrong aspects of improving their atmosphere?
Because they hire, listen and pay the wrong people who are far from experts and simply
scam them with flawed and ill logical renovations, changes, and modifications.
Owners are constantly seeking to present the ultimate interior design, atmosphere and visual
Spectacular.
The challenge is to find The Best, the most Experienced, the most Knowledgeable, and the most
Insightful.
I have been in this industry for over 40 years, I have seen so called Club Designers spend, spend and spend to no end with the most unappealing, negative setting as the finished interior.
While these kind of so called professionals are all about ego, just click on
www.disco-designer.com  and let "The World Class Authority" on design, decor, lighting, LED-Disco Panel features which sets your Lounge, your Club so far apart from every competing establishment in your area and the surrounding areas.
NO, I was not paid to write this glowing endorsement.
I take no prisoners, when a Company has the Premier Skills to create what no other individual or firm can, then they RULE.
I am thee straight shooter, I pull no punches, hold nothing back, click on their link and decide for yourself, with the American Economy going south, you need as much of an advantage over that hole in the wall bar, that worn down club, that beat up lounge that you are up against nightly. why not "Design and not "Decline", blow their minds with your brand new, miles and miles ahead of what anyone else has in atmosphere?
Thanks Rich for the "Heads Up," You Welcome...................................................


WHY DO SO MANY SPORTS BAR SLUMP AFTER FOOTBALL SEASON?
Simple, they have nothing to offer.
Instead of being totally prepared for the downside of Football Season over, far too often, far too many Sports Bars just show whatever professional and College Sports are on, and they offer cheap beer, cheaper wings, hoping someone shows up.
What a complete strike out.
When does a Sports Bar have to be so much more?
When it wants to thrive, and not just survive.
When it wants to attract women and not just Joe six drafts.
When it wants to break out of the mold and make over it's
Image.
When it's Owner has the vision and the conviction to see
it through.
Is that you?
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^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
SOME KIND WORDS FROM A FEMALE CLUB PROMOTER:

Hi Rich

"WOW, WOW, and WOW....I have just read your article regarding club promoters,
and I totally agree with everything you say.

I take care of events, and it truly means 100% dedication and ALL my love and passion
for entertaining the public.

Entertainment, visual stimulation and the selection of guests play a huge role.

I have never met such young ignorant males in the promoters scene, I have no idea why clubs leave these people responsible, half of them just want to see their names splashed all over the event, rather than focusing on what must be done, anyhow, I'm glad I read your article, it just gave me a renewed BOAST."

Keep up the Great Work.

Cheers,

Stephanie
*******************************************************************************

WHY DO SO MANY OWNERS ALWAYS WAIT TILL THE LAST MINUTE?
I have never seen so many Owners simply ignore the obvious, they know they have to make changes, stop giving away the bar, stop the
Sleazy contests, stop the vile & nasty cuts of hip hop, implement a dress code, hire new staff, stop wasting money on radio spots that do not work, stop letting their club get destroyed, until the last minute?
They hesitate, and they wait
Why in these most daunting of times, would any Owner not take aggressive action to circumvent their competition from taking a single patron away?
Too often I see firsthand, the same, lame plain nightly formats, that offer no reason for quality patrons, for spending patrons, for women to frequent this bar or that club.

@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@


HIP HOP CD SALES BIGGEST LOSER OF 2007, DOWN BY 30%
As I have said over and over and over for the last few years, "Hip Hop" is fading fast.
Oh, it's not going to disappear, but it is going to slow down and it's impact on what is played in clubs, bars, and lounges is going to continue to be minimal at best.
Don't blame me, "Nielsen Soundscan" year-end Report clearly states
this fact.
Now, as far as ringtones go, T-Pain and his "buy u a drank" ranked #1.
Fergie, Justin Timberlake, Rihanna and Timbaland were the most Winners of Digital Downloads.
Club Dance Floor wise, from Alicia to Fergie, from Beyonce to Gwen the Women ruled the dance floor moves and grooves.
The basic rule of the spin is very simple, if your packing the dance floor with patrons consistently and constantly, then your in the mix, but if your dance floor is empty or half filled, your doing nothing but scratchin and should be replaced in an old school minute.
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THIS SPRING BREAK, HOLD STYLISH, TRENDY, AND ENERGIZED BIKINI EVENTS........................................

DON'T hold contests in poor taste.
Draw in more females in your contests, by letting a female be the host of the event.
Give each girl who enters a free $75. Bikini just for entering.
Build a Runway and don't make it a "T and A" no class promotion.
Call Diane in our office at 1-941-921-7027 and buy your $75 bikinis for just $17 right now.
Let your beer vendors, your liquor companies, your energy drink suppliers, your lousy radio stations pay for them.
They are beautiful assorted print bikinis, go to our home page and click on "BIKINIS" take a look.
But don't disrespect the female contestants, instead of having just four or five girls, OFFER EACH POTENTIAL FEMALE a free bikini, you will have 15 to 20 young hotties in the competition.
If you think your not going to pack the club, the bar, the patio, the deck with a stylish, trendy bikini event, then CALL ME AND FORGET HOLDING THE USUAL BASIC BIKINI CONTEST, THIS YEAR STEP IT UP WITH A "Project Bikini" with a "Bikini Wars" with a "BIKINI BASH" with a "Cute N Cool Bikini Challenge," with a "Bikini World."
The key to all of these events is the FREE, the FREE, the FREE $75. Bikini that, you give each possible contestant, that you are buying for just $17 each, ask your beer vendor, your liquor distributor, your energy drink supplier to underwrite the cost of these bikinis.
NO DRINK SPECIALS, NO CHEAP BEER.
Put the focus on "THE FUN" not the price at the bar.
For once listen, implement, present, and "PACK THEM IN ."
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HOW EASY IS IT TO PACK A BAR THAT HOLDS 100 PATRONS AND HOW SIMPLE IS IT TO FILL A CLUB THAT HOLDS 600 PATRONS?

ANSWER: FOR ME IT'S EASYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY.
If your not selling more Top Shelf and Call Brands then you are the well,
your do not have the right quality of patron in your establishment.
Why settle for low tipping, cheap buying patrons?
Why let slobs in, just to get their cover charge?
Why allow the civility of your Room sink to oblivion?
Reward Programs do not work.
Your not a fast food operator, you in the bar business and the money to be made is in the liquor and beer.
When it comes to choosing whether to dine out or party at a bar or club, the survey says.................................................................the majority of patrons between 21-35 would prefer to party.
But you do not offer, deliver, present or provide what they want!
Nope, you continue to procrastinate and operate in a mode that
is just barely paying your bills.
Your allowing your compassion to "EMPTY" you out.



MEMO TO MARRIOTT HOTEL CORPORATION:
Your Food & Beverage Managers are frustrated and
disappointed by the lack of support, regard, interest
you give them.
The simple fact that your Sports Bars are often empty,
Your New York Food and Beverage Managers have relayed
to me their total disappointment in simply catering to "Guests"
In no way appealing to, or attracting locals.
How can the Corporate bean counters just let the cash flow
of the bar just linger and lag?
Hotels far too often follow the path of independent food & Beverage
Operators in their format of drink specials, no cover charge, no entertainment,
but local boring bands, karaoke, darts and billiards.
My strategy would be quite the opposite, none of the above and all "THE FUN"
and "WOW FACTORS" they can feature.
Look at "OUTBACK STEAKHOUSE" they are as "OSI" looking to unload some of
their chains, and their Anchor, same restaurant sales are down.
They only know how to raise prices, but not offer any "BAR FUN" after the dining
hours are over.
How much is "OUTBACK STEAKHOUSE" losing by operating their bar in the manner in which they are after 9pm?
Millions.............................................................................
IHOP just bought Applebee's, their TV ads are awful.

These acquisitions and mergers make no sense, when they are simply to garner
Marketshare, but not improve and add to the overall nightly presentation.
_____________________________/

:
RED BULL IS NO LONGER IN THE CHINA CLOSET
YOU DON'T NEED "RED BULL" ANY LONGER BEHIND YOUR BAR.
AT ONE TIME THEY UNDERWROTE, SPONSORED, PAID TO BE THE EXCLUSIVE ENERGY DRINK BEHIND YOUR BAR, BUT NOW THEY HAVE SUCH A NEGATIVE, "YOU NEED US" MENTALITY, THAT I RECOMMEND YOU SHOW THEM THE GATE SWUNG OPEN AND LET THEM STAMPEDE ON OUT OF YOUR BAR.
ENERGY DRINKS ARE SO VARIED NOW AND SO WILLING TO PROVIDE BARS, CLUBS, SPORTS BARS, TAVERNS, PUBS WITH REAL SUPPORT AND NOT JUST A FREE CASE FOR EVERY SO MANY CASES YOU BUY LIKE 'RED BULL' DOES.
THEIR TIME HAS COME AND AS FAR AS I SEE, THEIR TIME HAS GONE.
SO IF YOUR GOING TO STAY WITH:
RED BULL
CLEAR CHANNEL RADIO
FLYERS
MYSPACE AS YOUR WEB PAGE
HIP HOP MUSIC FORMAT
RUDE STAFF
A WEAK GENERAL MANAGER
AN ARROGANT DJ
LADIES NIGHTS
CHEAP DRINKS ALMOST EVERY NIGHT
LOCAL LAME BANDS
KARAOKE
BEER PONG
DARTS
A WORN OUT DECOR
A BEATEN DOWN DANCE FLOOR
BOX TVs
A HORRIBLE SIGN OUTSIDE
PENCIL NECK GUYS WITH "security ON THEIR T-SHIRTS"
SLEAZE CONTESTS
ANYTHING GOES UNIFORMS FOR YOUR BAR STAFF
A POOR RELATIONSHIP WITH LOCAL LAW ENFORCEMENT
THE ABILITY TO BUILD AN OUTSIDE DECK BUT THE ATTITUDE TO NOT DO IT
CLOSING DOWN NIGHTS AND GIVING YOUR COMPETITION THE NIGHTS
A BAR WITH SO MANY BOTTLES OF BRANDS NOBODY IS ORDERING
THEN YOU WILL CONTINUE TO SUFFER AND SINK.
BUT, IF YOU WANT TO REVERSE YOUR CURRENT DIRECTION AND CORRECT ALL OF THE ABOVE, CALL ME NOW AND SAY "LET'S GO ."

CALL RICH UNGER AT 1-941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

OR JUST STAY THE WAY YOU ARE.............................................
STAY IN THE SHOULD have, COULD have, WOULD have, BUT I DIDN'T CLUB.
 

Copyright � 2008 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.