DESIGN OR DECLINE
In 2008, decor, design, atmosphere, "Your Look," "Your Feel," "Your
Energy" are going to be monumental to your success.
It's no longer about designing "on the cheap."
Not in this most challenging of Night Life Times.
There are two major components to your Bar or Club or Lounge being a
First is the way it looks, second is the format it presents.
As for "LOOKS", the most in touch, visionary Company that takes dull,
boring, stale, old atmospheres and converts them into state of the art
Settings, is www.disco-designer.com
Why do Owners spend so much money on all the wrong aspects of improving
Because they hire, listen and pay the wrong people who are far from
experts and simply
scam them with flawed and ill logical renovations, changes, and
Owners are constantly seeking to present the ultimate interior design,
atmosphere and visual
The challenge is to find The Best, the most Experienced, the most
Knowledgeable, and the most
I have been in this industry for over 40 years, I have seen so called Club
Designers spend, spend and spend to no end with the most unappealing,
negative setting as the finished interior.
While these kind of so called professionals are all about ego, just click
and let "The World Class Authority" on design,
decor, lighting, LED-Disco Panel features which sets your Lounge, your
Club so far apart from every competing establishment in your area and the
NO, I was not paid to write this glowing endorsement.
I take no prisoners, when a Company has the Premier Skills to create what
no other individual or firm can, then they RULE.
I am thee straight shooter, I pull no punches, hold nothing back, click on
their link and decide for yourself, with the American Economy going south,
you need as much of an advantage over that hole in the wall bar, that worn
down club, that beat up lounge that you are up against nightly. why not
"Design and not "Decline", blow their minds with your brand new, miles and
miles ahead of what anyone else has in atmosphere?
Thanks Rich for the "Heads Up," You
WHY DO SO MANY SPORTS BAR SLUMP AFTER FOOTBALL SEASON?
Simple, they have nothing to offer.
Instead of being totally prepared for the downside of Football Season
over, far too often, far too many Sports Bars just show whatever
professional and College Sports are on, and they offer cheap beer, cheaper
wings, hoping someone shows up.
What a complete strike out.
When does a Sports Bar have to be so much more?
When it wants to thrive, and not just survive.
When it wants to attract women and not just Joe six drafts.
When it wants to break out of the mold and make over it's
When it's Owner has the vision and the conviction to see
Is that you?
SOME KIND WORDS FROM A FEMALE CLUB PROMOTER:
"WOW, WOW, and WOW....I have just read your article regarding club
and I totally agree with everything you say.
I take care of events, and it truly means 100% dedication and ALL my love
for entertaining the public.
Entertainment, visual stimulation and the selection of guests play a huge
I have never met such young ignorant males in the promoters scene, I have
no idea why clubs leave these people responsible, half of them just want
to see their names splashed all over the event, rather than focusing on
what must be done, anyhow, I'm glad I read your article, it just gave me a
Keep up the Great Work.
WHY DO SO MANY OWNERS ALWAYS WAIT TILL THE LAST MINUTE?
I have never seen so many Owners simply ignore the obvious, they know they
have to make changes, stop giving away the bar, stop the
Sleazy contests, stop the vile & nasty cuts of hip hop, implement a dress
code, hire new staff, stop wasting money on radio spots that do not work,
stop letting their club get destroyed, until the last minute?
They hesitate, and they wait
Why in these most daunting of times, would any Owner not take aggressive
action to circumvent their competition from taking a single patron away?
Too often I see firsthand, the same, lame plain nightly formats, that
offer no reason for quality patrons, for spending patrons, for women to
frequent this bar or that club.
HIP HOP CD SALES BIGGEST LOSER OF 2007, DOWN BY 30%
As I have said over and over and over for the last few years, "Hip Hop" is
Oh, it's not going to disappear, but it is going to slow down and it's
impact on what is played in clubs, bars, and lounges is going to continue
to be minimal at best.
Don't blame me, "Nielsen Soundscan" year-end Report clearly states
Now, as far as ringtones go, T-Pain and his "buy u a drank" ranked #1.
Fergie, Justin Timberlake, Rihanna and Timbaland were the most Winners of
Club Dance Floor wise, from Alicia to Fergie, from Beyonce to Gwen the
Women ruled the dance floor moves and grooves.
The basic rule of the spin is very simple, if your packing the dance floor
with patrons consistently and constantly, then your in the mix, but if
your dance floor is empty or half filled, your doing nothing but scratchin
and should be replaced in an old school minute.
THIS SPRING BREAK, HOLD STYLISH, TRENDY, AND ENERGIZED BIKINI
DON'T hold contests in poor taste.
Draw in more females in your contests, by letting a female be the host of
Give each girl who enters a free $75. Bikini just for entering.
Build a Runway and don't make it a "T and A" no class promotion.
Call Diane in our office at 1-941-921-7027 and buy your $75 bikinis for
just $17 right now.
Let your beer vendors, your liquor companies, your energy drink suppliers,
your lousy radio stations pay for them.
They are beautiful assorted print bikinis, go to our home page and click
on "BIKINIS" take a look.
But don't disrespect the female contestants, instead of having just four
or five girls, OFFER EACH POTENTIAL FEMALE a free bikini, you will have 15
to 20 young hotties in the competition.
If you think your not going to pack the club, the bar, the patio, the deck
with a stylish, trendy bikini event, then CALL ME AND FORGET HOLDING THE
USUAL BASIC BIKINI CONTEST, THIS YEAR STEP IT UP WITH A "Project Bikini"
with a "Bikini Wars" with a "BIKINI BASH" with a "Cute N Cool Bikini
Challenge," with a "Bikini World."
The key to all of these events is the FREE, the FREE, the FREE $75. Bikini
that, you give each possible contestant, that you are buying for just $17
each, ask your beer vendor, your liquor distributor, your energy drink
supplier to underwrite the cost of these bikinis.
NO DRINK SPECIALS, NO CHEAP BEER.
Put the focus on "THE FUN" not the price at the bar.
For once listen, implement, present, and "PACK THEM IN ."
HOW EASY IS IT TO PACK A BAR THAT HOLDS 100 PATRONS AND HOW SIMPLE IS
IT TO FILL A CLUB THAT HOLDS 600 PATRONS?
ANSWER: FOR ME IT'S EASYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY.
If your not selling more Top Shelf and Call Brands then you are the well,
your do not have the right quality of patron in your establishment.
Why settle for low tipping, cheap buying patrons?
Why let slobs in, just to get their cover charge?
Why allow the civility of your Room sink to oblivion?
Reward Programs do not work.
Your not a fast food operator, you in the bar business and the money to be
made is in the liquor and beer.
When it comes to choosing whether to dine out or party at a bar or club,
majority of patrons between 21-35 would prefer to party.
But you do not offer, deliver, present or provide what they want!
Nope, you continue to procrastinate and operate in a mode that
is just barely paying your bills.
Your allowing your compassion to "EMPTY" you out.
MEMO TO MARRIOTT HOTEL CORPORATION:
Your Food & Beverage Managers are frustrated and
disappointed by the lack of support, regard, interest
you give them.
The simple fact that your Sports Bars are often empty,
Your New York Food and Beverage Managers have relayed
to me their total disappointment in simply catering to "Guests"
In no way appealing to, or attracting locals.
How can the Corporate bean counters just let the cash flow
of the bar just linger and lag?
Hotels far too often follow the path of independent food & Beverage
Operators in their format of drink specials, no cover charge, no
but local boring bands, karaoke, darts and billiards.
My strategy would be quite the opposite, none of the above and all "THE
and "WOW FACTORS" they can feature.
Look at "OUTBACK STEAKHOUSE" they are as "OSI" looking to unload some of
their chains, and their Anchor, same restaurant sales are down.
They only know how to raise prices, but not offer any "BAR FUN" after the
hours are over.
How much is "OUTBACK STEAKHOUSE" losing by operating their bar in the
manner in which they are after 9pm?
IHOP just bought Applebee's, their TV ads are awful.
These acquisitions and mergers make no sense, when they are simply to
Marketshare, but not improve and add to the overall nightly presentation.
RED BULL IS NO LONGER IN THE CHINA CLOSET
YOU DON'T NEED "RED BULL" ANY LONGER BEHIND YOUR BAR.
AT ONE TIME THEY UNDERWROTE, SPONSORED, PAID TO BE THE EXCLUSIVE ENERGY
DRINK BEHIND YOUR BAR, BUT NOW THEY HAVE SUCH A NEGATIVE, "YOU NEED US"
MENTALITY, THAT I RECOMMEND YOU SHOW THEM THE GATE SWUNG OPEN AND LET THEM
STAMPEDE ON OUT OF YOUR BAR.
ENERGY DRINKS ARE SO VARIED NOW AND SO WILLING TO PROVIDE BARS, CLUBS,
SPORTS BARS, TAVERNS, PUBS WITH REAL SUPPORT AND NOT JUST A FREE CASE FOR
EVERY SO MANY CASES YOU BUY LIKE 'RED BULL' DOES.
THEIR TIME HAS COME AND AS FAR AS I SEE, THEIR TIME HAS GONE.
SO IF YOUR GOING TO STAY WITH:
CLEAR CHANNEL RADIO
MYSPACE AS YOUR WEB PAGE
HIP HOP MUSIC FORMAT
A WEAK GENERAL MANAGER
AN ARROGANT DJ
CHEAP DRINKS ALMOST EVERY NIGHT
LOCAL LAME BANDS
A WORN OUT DECOR
A BEATEN DOWN DANCE FLOOR
A HORRIBLE SIGN OUTSIDE
PENCIL NECK GUYS WITH "security ON THEIR T-SHIRTS"
ANYTHING GOES UNIFORMS FOR YOUR BAR STAFF
A POOR RELATIONSHIP WITH LOCAL LAW ENFORCEMENT
THE ABILITY TO BUILD AN OUTSIDE DECK BUT THE ATTITUDE TO NOT DO IT
CLOSING DOWN NIGHTS AND GIVING YOUR COMPETITION THE NIGHTS
A BAR WITH SO MANY BOTTLES OF BRANDS NOBODY IS ORDERING
THEN YOU WILL CONTINUE TO SUFFER AND SINK.
BUT, IF YOU WANT TO REVERSE YOUR CURRENT DIRECTION AND CORRECT ALL OF THE
ABOVE, CALL ME NOW AND SAY "LET'S GO ."
CALL RICH UNGER AT 1-941-921-7027 OR EMAIL
OR JUST STAY THE WAY YOU ARE.............................................
STAY IN THE SHOULD have, COULD have, WOULD have, BUT I DIDN'T CLUB.