ARE YOU COVERING "THE FUN & THE WOW"?
By
RichUnger@promotingnightclubs.com
When was the last time you reviewed your insurance coverage?
I mean your so busy ordering the Liquor & Beer, wasting time with cold
calling media salespeople, hiring, firing, repairing, trying to pack your
bar, your lounge, your club, your tavern, your sports bar, your pub, your
restaurant/bar, do you even know what coverage's you have?
NEVER HAS YOUR INSURANCE BEEN MORE VITAL, MORE IMPORTANT THEN RIGHT NOW.
What purpose does it serve for my Promotions to Pack your Place, if you do
not have the Protection, the Coverage, The Policy that has every aspect of
your operation covered?
YOU NEED "THE FUN," "THE WOW FACTORS," AND "THE RIGHT POLICY," ALL THREE
GO HAND IN HAND.
This kind Policy covers defense costs outside the policy limits, too often
legal costs exceed the Policy's coverage. BUT, not with this Policy, and
there are no "Manuscript Exclusions," meaning there is no fine print, that
will jeopardize your coverage.
NOW WHEN YOU PRESENT A PREMIER PROMOTION OF MINE, YOU CAN OPERATE KNOWING
FULL WELL, YOU HAVE THE RIGHT INSURANCE POLICY WITHOUT ANY "BAILOUT"
CLAUSES.
Recently, in many parts of the USA, numerous incidents at various
establishments have occurred, where the Owners got a Reality Check
discovering their Policy did not cover one Problem after another, or they
didn't carry high enough limits.
THERE IS ONE MAN, WHO EATS, SLEEPS AND BREATHES CLUB, BAR, LOUNGE, TAVERN,
RESTAURANT/BAR, GENTLEMEN'S CLUB INSURANCE NEEDS LIKE I DO "THE FUN" AND
"THE WOW FACTORS."
Mr. Sandy Baldinger is "THAT MAN."
He writes Clubs, Bars, Taverns, Lounges, all over the entire USA.
He is "The Preeminent Expert" on this type of insurance.
I write this article, because with "SPRING BREAK" upon us and with patrons
packed into your establishment, the last concern you need is your
insurance Policy.
We are talking about a very quick turn around time with regard to your
obtaining a proposal.
You Need:
No Deductible
No Minimum Premium
Just 20% down and 9 easy payments
Loss Control & alcohol awareness Training
"A" rated Carrier as most Landlords require
All Risk Property & Loss of Income Coverage
Umbrella Liability Coverage up to $100 Million
I MEAN NO NONSENSE, JUST A STRAIGHT TALKING TOTALLY PROFESSIONAL AND FULLY
QUALIFIED, ONE MAN, ONE COMPANY, ONE PHONE NUMBER.
Mr. Sandy Baldinger, Baldinger Insurance Services, 800-877-2348 EXT 11
I only recommend "The Best Of The Best," and you know I talk straight, no
fluff, no stuff.
NO, I AM NOT PAID A REFERRAL FEE, NO, HE IS NOT A RELATIVE, NO, I AM NOT A
PARTNER IN THIS INSURANCE COMPANY, and Yes He Walks The Walk.
E-mail: Sandy at bis@baldingerins.com
________________________________________________
DRINK SPECIALS, LADIES NIGHTS, CHEAP BEER NIGHTS
WHY? WHY? why?
DID IT EVER OCCUR TO YOU, WHAT YOUR ACTUAL LIQUOR COSTS ARE, WHEN YOU
"PANIC PROMOTE" AND STOOP TO GIVING AWAY THE BAR IN ORDER TO BRING IN
PATRONS?
DID YOU EVER THINK, THERE HAS TO BE ANOTHER WAY TO BRING LOTS OF WOMEN AND
EVEN SPENDERS TO MY PLACE?
DID YOU EVER WONDER HOW SO MANY OTHER PLACES MAKE SERIOUS MONEY WHILE YOU
ARE STRUGGLING AND BARELY PAYING YOUR BILLS?
___________________________________________________________
WHO IS THIS STRANGER THAT IS IN CHARGE OF YOUR CLUB?
He collects the door charge and keeps it, he has a running bar tab and
Guest list, he brings in his own security, he has his own DJ, he has the
flyers for the club printed, you pay for them and he has somebody, ( who
knows who) supposedly pass them out.
He tells you what drink specials to feature.
YOU GO ALONG WITH ALL OF THIS, MY QUESTION IS WHY?
Why would you give your Cover Charge to a perfect stranger?
Why would you let a perfect stranger have a bar tab?
Why would you let a perfect stranger have a guest list?
Why would you let a perfect stranger bring in his own security?
Why would you let a perfect stranger have his own DJ spinning?
YOU own the club, but yet you can't put people in it?
Is that the problem?
You let these so called, and I do mean so called "Club Promoters" who
never have two nickels to rub together, walk all over you, like a junkyard
dog.
I provide you with every aspect of packing your Club, your bar, your
Sports Bar, your Lounge with Quality Patrons and no drink specials, but
you are codependent upon these perfect strangers to generate a livelihood
for you?
Either you elevator does not go all the way up, or your two French fries
short of a "Happy Meal."
How can you NOT see, you are losing money, patrons, control, inventory,
image, all at once?
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WHO SHOULD YOU LISTEN TO?
Stop listening to Club Promoters, employees, friends and family.
The key is to prevent your bar, your sports bar, your club, your lounge
from suffering through tough times, by seeking out an expert.
You have attempted everything you can think of, you have listened to
strangers, in an effort to pack your establishment.
But, what have you actually accomplished?
The more experienced a Consultant is, the better they will be able to
understand your situation and help dramatically improve it.
Listen to your Consultant, I pleaded with a million and a half dollar
nightclub in Sarasota to let me advise them, they ignored me and after a
year and less then four months they closed down.
Every issue I told them to address, they ignored and it all came crashing
down.
I am so frustrated when Owners put their own egos over common sense and
logic.
Your Staff must always be on the same page as the direction you are taking
the club is.
Employees that whine and complain and cause problems, should be terminated
at once.
I had a club Owner in St. Petersburg tell me his General Manager was
giving away the bar and ignoring his responsibilities, my question was,
why was he still employed by you?
No Response.
You cannot expect overnight miracles, but you can create packed nights
within a month.
Always use the "Richie Reverse," "Prepare for the worse, but think the
best."
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DO YOU KNOW WHAT YOUR GOING TO PROMOTE NEXT WEEK, NEXT MONTH, FOR THE
ENTIRE YEAR?
From South Beach to Vegas, from Ybor City to Virginia Beach, the clubs and
bars that make it year after year, are the leaders not the followers.
The innovators, not the duplicators.
Your so consumed with paying the bills, hiring, firing, and operating your
bar, your club, your sports bar, you don't have the creative juices to
bring in Women and Spenders, you take the low road and appeal to the
masses of patrons who dress down, don't spend, never tip, and are the
biggest pains you have ever had to allow in your club, just so you could
take in a buck.
Instead of having a SET PROMOTIONS PROCESS, you keep doing it your way,
and your partner keeps going along, pretty soon the both of you will turn
on each other and the establishment will close down.
Because instead of you both knowing where your place was headed, when it
was going to be packed, the two of you, the three of you, moe, larry and
curly fought, argued and refused to design a Profitable Promotions Program
for the entire
year...................................................................
WHAT ARE YOU PREPARED TO DO DESPITE RESTAURANT AND BAR REVENUE SHRINKING,
PER THE US DEPT. OF COMMERCE FEB. REPORT ON CONSUMER SPENDING?
Please do not tell me your going to spend money attracting Dining Patrons
by lowering Prices, and Please do not tell me your going to tell me you
are going to lower your beer and liquor prices?
That is not the way you survive and thrive during these very tough times.
One Restaurant Magazine I read said "The good news is that some of our
competitors will not make it."
NO that is not good news, it is the worse news any food and beverage
Operator wants to face.
My question is What are you prepared to do to pack our place?
Listen to me very carefully, it is not, it is not, it is not about Price,
you can hold your menu and bar prices exactly where they are and generate
new income streams if you are smart, insightful and realize you need
outside "EXPERTISE"?
There are only so many Women and QUALITY
Patrons,Visitors,Tourists,Regulars out there every night, "The Richie In
Your Face Tactic" is to go after all of them.
But with "THE FUN" and "THE WOW FACTORS."
Not institutional advertising.
Not the same nightly format.
Not the predictable.
Not the Stale.
Not the usual.
Yes, it is challenging, but let me make this perfectly clear, there are
plenty of Restaurant, of Bar, of Club of Lounge Owners who are making
plenty of money right now and not giving away any food or drink.
Now, I ask for the final time, "What Are You Prepared To Do ?"
Call Rich Unger Right Now at 941-921-7027 or email
RIchUnger@promotingnightclubs.com
Never have so many Owners suffered major cash flow needlessly, because
their egos, overpowered common sense and logic.
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