BAR PROMOTIONS 101
By
RichUnger@promotingnightclubs.com
So your "Happy Hours" are packed, sure they are, your discounting, your
giving away drinks two for one, why wouldn't you have a good crowd?
But are you drawing in Women?
Are you drawing in young Professionals?
Are you drawing in Quality or Quantity?
There is a huge difference.
The basic purpose of "Happy Hours" are to attract patrons that will
embrace and develop a loyalty to your bar, and then frequent you on
weekends and midweek nights, when you are
Presenting "The Fun" and "The Wow Factors."
TO simply have regulars come in for your "Happy Hours" but never at any
other time, is simply letting easy cash flow slip through your fingers.
Every hour your open has to be representative of great service, excellent
presentation,
High energy level, and smiles all around.
Consistency is the key to success in this industry.
Far too often inconsistency costs an establishment it's existence.
I blame Owners, they quite often have no clue.
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NEVER SLEEP, ALWAYS THINK
When I owned my Club, I never slept, I stayed up after working till 2am,
and was constantly thinking of Promotions, Marketing, to overcome every
other competing bar and club in my area.
In fact when I sold my club for 100k more than we paid for it, many of our
competing Club Owners told my Liquor Reps, who were also their Liquor
Reps, "Thank Goodness he is gone, now we can all make some money."
FACTUAL Statement.
The reason being, I was always ahead of the curve, never stopping for
anyone to attain that edge, that first to host this and present that.
I was not interested in discounting liquor, I ordered the liquor, I
stocked it in our liquor room, the last thought on my mind was to discount
what I just paid for.
Why would I take ten case deals and then lower my prices?
Let the other clubs give it away.
Not me.
I was relentless in my drive to present Promotions.
You can keep the cheap drink crowd, I will take the Quality Promotion
minded crowd everytime.
STREAMLINE YOUR LIQUOR INVENTORY NOW
Now is not the time to let Southern Wine & Spirits Salespeople push
unknown, unnecessary and unwanted brands on your bar.
Yes they are under immense pressure to push cases of new products that
have given them an exclusive, but why must you have another Bottle of Rum,
another Brand of Vodka, another
Batch of Tequila?
Look at all the brands, all the flavors, all the no name bottles you
presently have that you really need to just pour off.
Why let liquor gather dust on your bar, when that is your cash just
sitting there?
There is only one Crown Royal, only one Ciroc, only one Patron, only one
Jack Daniels, do you know that each year, hundreds of new liquor,
liqueurs, are rolled out and the odds of being poured and making it to the
bar shelf is one in
hundreds.............................................................
Sure, if you have a particular customer who drinks an off brand, buy a
bottle, but only if they are a regular who you can depend on to frequent
you often and will order that brand.
Otherwise, all your doing is helping your Salesperson and costing your bar
valuable dollars.
If that one must have, must feature, must serve brand comes along you will
be the first to know,
I promise.
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FIRST IT WAS A TAPAS & MARTINI BAR, THAT DID NOT DRAW, SO IT BECAME AN
ITALIAN RESTAURANT WITH GUITAR PLAYERS.
Why, Why do Owners of Restaurants fail to realize the rewards they reap by
going after the Night Life?
WHEN THE FOOD SERVICE STOPS, LET ME SHOW YOU HOW TO GENERATE THE REAL
MONEY WITHOUT ALL THE LABOR COSTS, THE FOOD COSTS, THE KITCHEN OVERHEAD.
NO, NOT BANDS, NO NOT COMEDY, NO NOT GUITAR PLAYERS, NO NOT KARAOKE.
What your missing out on you have no grasp on, because you are not a Night
Life Expert, your talent is in the kitchen, the dish, the presentation,
the service.
Fine, I salute your talent, skills and your originality, but what about
once the kitchen closes?
Why in these gas is sky high times, why would you not take your dining
patron and turn them into a dancing party person?
I have taken over the years the most upscale Restaurants, Award Winning
dining establishments with World Class Chefs and shown them what happens
after the dishes are put away, the walk-ins locked and the lights in the
prep area turned off.
That's exactly when we turn on the Night Life Cash Flow.
Stop listening to what people tell you and ask the "EXPERT," call me,
email me and let's make the transformation later on at night.
Tell me you could not use an extra $5000 to $10,000 a week in Night Life
Cash Flow?
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YOUR SUNDAYS, MONDAYS & TUESDAY NIGHTS SHOULD BE JAMMED
Hi Rich,
I Operate a very successful restaurant, bar/nightclub in Austin, Texas. We
are very fortunate to have an unbelievable downtown location. A great
looking staff, and have a great base clientele, and have been here for
years. We feature both great live bands outside, and a DJ inside.
Wednesday through Saturdays are extremely successful, but we would love to
increase sales on Sunday, Monday and Tuesday Nights. It's crazy because
the early part of the week can be a ghost town We've tried Service
Industry Nights, Happy Hours, Ladies Nights, and various other promotions
and none have had much of an impact. I hate to seem greedy, because of our
sales and bottom line are up now over previous years, but I know we can
add sales during the early part of the week What am I missing? Thanks for
the great work you do on your web site, I can't wait for the new articles
each month.
Regards, Carl
Dear Carl:
What your missing out on during Sunday Monday, and Tuesday Nights are "THE
FUN" and "THE WOW FACTORS."
Forget trying to bring women in with free drinks, forget karaoke, forget
Service Industry Night, forget Happy Hours, what your totally lacking are
Premier Promotions, Themes, Events, Concepts, Gatherings, Happenings,
Celebrations, Contests, Parties.
There is an entirely fresh aspect that should be added to your present
format. You are not greedy, you are being very prudent and wise in
generating and creating far more revenue by expanding your nights, but
stop wasting money and time and energy on what has been, rather then what
can be. People in these times of sky high gas prices and a Presidential
Election as well as other life pressures want to enjoy going out, they
want "THE FUN," the need "THE WOW FACTORS." You are a great operator, your
only weakness is your lacking the two segments of Night Life that
supersede everything else.
When you want "THE FUN" and "THE WOW FACTORS", call Rich Unger at
1-941-921-7027 or email
RichUnger@promotingnightclubs.com
What a difference "THE FUN" and "THE WOW FACTORS" make in the image, the
atmosphere, the energy, the CASH FLOW, the Crowds and the Night Life.
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