NIGHTCLUB MARKETING, IT'S NOT WHAT IT WAS
By RichUnger@promotingnightclubs.com
It use to be, a Club Promoter could hand out a few thousand flyers, put up
a Myspace Site, hang some posters in the Club and you would have a crowd.
Those days are long gone..................................................
NO MORE WORKING WITH NIGHTCLUB PROMOTERS, PLEASE, WHY SPLIT YOUR REVENUE?
When a Nightclub, Lounge, or Bar Owner has to be reliant on a total
stranger to
bring in patrons, then it's time for that Owner to hang up his keys.
You do not and should not be reliant upon any outsider to pack your bar or
your club or your lounge.
Club Promoters have no loyalty except to the Benjamin's.
What you want to implement are the latest marketing tools and techniques
in order to reach the greatest share of your market.
Why you continue to cling with that flawed excuse that radio works, flyers
bring em in, seriously
is costing you money, patrons, image, and your ability to stay open.
These economic times are not to be ignored, not to be reacted to with
advertising that does not even pay for itself.
To have a club promoter bring in your patrons is a slap in the face to the
very fact you own the place.
What is your problem?
You mean to tell me, you have no clue, no insight, no ability, no knack to
pack your own bar?
Why are you so afraid to take the bull by the horns and do what you should
have done a long time ago?
WHAT ARE YOU PREPARED TO DO TO COUNTER $5 A GALLON GAS?
ARE YOU GOING TO JUST LOWER YOUR DRINK PRICES, CRY IN YOUR BEER AND JUST
OPERATE IN DENIAL?
WHY ARE YOU NOT FIGHTING BACK?
WHY ARE YOU SIMPLY TAKING IT?
WHY ARE YOU KNOWINGLY GOING INTO THE ABYSS?
WHY ARE YOU IGNORING THE OBVIOUS?
WHY ARE YOU NOT TAKING ACTION TO TURN THE TIDE AND PACK YOUR BAR?
LET ME ASK A SIMPLE QUESTION, WHY HAVE YOU NOT CALLED
PROMOTINGNIGHTCLUBS.COM?
MAKE UP ALL THE EXCUSES YOU WANT, BUT THE BOTTOM LINE IS, YOU CANNOT DO IT
ALONE WITHOUT A GAME PLAN, WITHOUT A STRATEGY, WITHOUT A PROMOTIONS PATH
AND WITHOUT
YUP, "THE FUN" AND "THE WOW FACTORS," NOW, NOW MORE THEN EVERY BEFORE.
IT NEVER ENDS:
Rich,
This club is turning into a hip-hop club, most of the security is
disrespectful, thugs come in, the bar staff steals, we are in a college
town, and its during the summer, so you don't always have a good crowd,
to say if there are exams or what not. There are some good regulars
and some bad regulars, but even some of the good regulars don't dress
as good as they should but they are friendly and spend money.
Obviously I need help, I just started managing, and the owner would
rather pack his place with thugs, than have no one here during the
Summer months????????
John
An Owner who would rather have a "Ghetto" label tacked on to his Club, is
an Owner who will lose his club, lose his investment and livelihood.
When your bar staff is stealing,
When your "Security" are disrespectful,
When some of even your nice Regulars are dressing like slobs,
You have major issues that a New Manager should not tolerate nor deal
with.
First, and foremost, you and your Owner are not even on the same page.
How do you expect to turn his Club around, when he is "Panic Promoting"
putting the dollar before the logic?
Who wants "Thugs" in their club?
He does.
Who lets his staff steal?
He does.
Who lets his "Security" speak rudely and act like wise guys?
He does.
How do you think you are going to change his thinking?
Encouraging patrons to spend money is simple, bringing in quality patrons
when you are facing the challenges this club poses is not.
Let me state unequivocally there are Patrons that are not trash and the
frequent Clubs during the Summer.
Your Owner has no clue how to reach them.
There is a method to the madness, but many Owners refuse, deny, won't
accept what will in fact double, triple their revenue but with Women and
Spenders.................................................
The "FUN" and THE "WOW FACTORS."
YOU SHOULD QUIT ASAP AND SEEK OUT A BAR THAT APPRECIATES YOUR EXPERIENCE,
YOUR SKILLS, AND YOUR ABILITY TO OPERATE THE RIGHT WAY.
OWNERS LIKE THIS, ARE LIKE THE NIGHTWATCHMAN AT PEARL HARBOR.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
I HAVE TEN DIFFERENT BIKINI CONCEPTS, WHY ON EARTH WOULD YOU PAY HAWAIIAN
TROPIC TO USE THEIR NAME IN A BIKINI EVENT?
THOSE DAYS ARE GONE, DO NOT PAY ANYONE TO USE A TANNING PRODUCT NAME TO
HOST A BIKINI EVENT, WHY ADD THAT UNNECESSARY COST TO YOUR OVERHEAD FOR A
PROMOTION?
I CREATED TEN DIFFERENT STYLISH, TRENDY, FRESH BIKINI AND SWIMSUIT
CHALLENGES, THAT ATTRACTS VERY, VERY HOT WOMEN AND MODELS, WHO WOULD PAY
SOME OUTSIDE SPONSOR TO
USE THEIR LICENSED NAME IN THIS ECONOMY?
A MASSIVE CLUB IN MYRTLE BEACH IS GIVING AWAY $900 IN CASH AND PRIZES, I
TRULY AM OFFENDED WHEN A CLUB WILL NOT DIVULGE HOW MUCH CASH, AS WELL AS
THE GRAND PRIZE OF A TRIP TO THE FINALS IN LAS VEGAS FOR THE HAWAIIAN
TROPIC EVENT.
WHAT DOES THE TRIP INCLUDE?
I AM A FIRM BELIEVER IN TELLING YOUR CONTESTANTS WHAT THEY WIN, WHAT THEY
RECEIVE IN CASH, AND WHAT THE PRIZES ARE UPFRONT.
I HAVE HOSTED, PRESENTED, PROMOTED, DIRECTED BIKINI EVENTS FOR 30 YEARS.
FROM VENUS, TO HAWAIIAN TROPIC, FROM SOPHIE SWIMWEAR TO BARELY LEGAL
SWIMWEAR TO TOO HOT BRAZIL, AND I ALWAYS HAD A PACKED CROWD AND MORE
CONTESTANTS THEN ANY OTHER EVENT WITHIN 500 MILES.
IT'S NOT ABOUT SOME RUDE, CRUDE HOST, MOCKING A CONTESTANT, OR
DISRESPECTING HER, IT'S NOT ABOUT CONTESTANTS SHAKING AND TOUCHING THEIR
BODIES, I MEAN GROW UP, YOU WANT PREMIER CONTESTANTS, THEN TREAT THE EVENT
LIKE AN EXCITING SHOWCASE, RATHER THEN A
FRAT HOUSE PARTY.
IT'S ALL ABOUT GIVING EACH CONTESTANT A FREE $75. BIKINI THAT YOU BUY FROM
US FOR JUST $17 AND PRESTO.....................................YOU HAVE
FROM FIFTEEN TO TWENTY HOT FEMALES IN YOUR CONTEST OR EVENT, INSTEAD OF
FOUR OR FIVE OF THE SAME OLD CUSTOMERS.
JUST GO TO OUR HOME PAGE LOOK ON THE LEFT SIDE, CLICK ON THE "BIKINIS"
BANNER AND SEE FOR
YOURSELF............................................................................
I WILL NEVER UNDERSTAND THE FLAWED LOGIC OF OWNERS WHO THINK EXPLOITING
WOMEN IS THE WAY TO GENERATE A RATIO OF SIX OR SEVEN WOMEN TO EVERY FOUR
OR THREE MEN?
THEY JUST DO NOT GET IT.
____________________________________________________________________________/
IS BOTTLE SERVICE AT RISK?
BOSTON HAS BANNED "BOTTLE SERVICE," AND WHO CAN BLAME THEM?
FOR YEARS, I HAVE SAID OVER AND OVER AND OVER, IF YOU DO NOT OFFER "THE
FUN" AND "THE WOW FACTORS", IF YOU DO NOT GENERATE AND CREATE ADDITIONAL
AVENUES OF INCOME FROM WITHIN YOUR BAR, THEN WHEN YOU OVER SERVE AND PUT
PATRONS AT RISK, AND LET THEM DRIVE, LET THEM LEAVE AND LET THEM PUT THE
COMMUNITY IN GENERAL IN DANGER, YOU WILL LOSE THE RIGHT TO OFFER "BOTTLE
SERVICE."
"BOTTLE SERVICE" WAS CREATED AS A LUXURY AND AN AMENITY, TO VIP PATRONS.
BUT NOW IT HAS BECOME COMMON PLACE, MAINSTREAM AND ANYONE WITH ENOUGH CASH
OR CREDIT CARD HAS THE ABILITY TO BUY A BOTTLE WITH A FRIEND, OR FRIENDS
AND CONSUME, INTAKE AND JUST GET BUZZED BEYOND BELIEF.
FOR THOSE OF YOU WHO ARE ONLY INTERESTED IN THE CASH, SHAME ON YOU, FOR
THOSE OF YOU WHO HAVE A SET OF GUIDELINES IMPLEMENTED THAT YOU FOLLOW IN
SERVING BOTTLES GOOD FOR YOU.
TO THOSE OF YOU WHO HAVE NO CLUE, WHEN THE LIQUOR BOARD, THE LIQUOR
AUTHORITY, THE LAW ENFORCEMENT AGENCIES COME, IT'S ON
YOU<<<<<<<<<<<<<<<<<<<<<<<<<<
SEVERAL CITIES AND LOCAL COMMUNITIES ARE DISCUSSING AND DEBATING BANNING
"BOTTLE SERVICE" AND WITH THE FLAGRANT AND ABUSIVE USE OF THIS CASH COW,
WHO CAN BLAME THEM.
IF YOUR NOT A RESPONSIBLE OWNER OR GENERAL MANAGER THEN YOU SHOULD NOT
HAVE THE PRIVILEGE OF SERVING BOTTLES TO PATRONS.
THE OBJECT OF CREATING CASH FLOW AND PACKING YOUR BAR, YOUR CLUB, YOUR
SPORTS BAR, AND YOUR LOUNGE IS NOT TO GET EVERY PATRON DRUNK, AND TO
OVERPOUR AND TO CAUSE
HARM TO PEOPLE, IT'S TO ENTERTAIN, TO PROVIDE HOSPITALITY, TO SERVE, TO
OVERSEE, TO
OBSERVE, TO PROVIDE A SAFE, AND PROFITABLE YET HIGH ENERGY FUN AND WOW
FACTOR
ATMOSPHERE.
IF YOU NEED, DIRECTION, INSIGHT, EXPERTISE, THEN CONTACT ME.
YOU'VE BEEN FAIR WARNED
NOW...................................................
IS IT HOT ENOUGH FOR YOU, WHAT ARE YOU DOING TO COOL YOUR CUSTOMERS OFF &
TAKE THEIR MIND OFF THE PRICE OF GAS?
WHAT'S GOING TO ATTRACT WOMEN?
WHAT'S GOING TO DRAW SPENDERS IN?
WHAT'S NEW?
WHAT'S DIFFERENT?
WHAT'S UNIQUE?
WHAT'S SPECIAL?
WHAT STANDS OUT?
WHAT GIVES YOU THE EDGE OVER ALL THE OTHER BARS IN YOUR AREA?
WHAT ARE YOUR "PD'S"?
YOUR "PROMOTION DIVERSIONS"?
NO, NOT DRINK SPECIALS, NO CHEAP BEER, NOTHING FREE.
YOU ARE SO OUT OF THE LOOP, YOU HAVE NO CLUE WHAT TO
DO?
A MUST
READ............................................................................
With all the attention on Las Vegas, and the Pure Management Group, the
number of clubs, the incredible energy, marketing, promotions, revenue,
Vegas Rules the Nightclub Industry.
In this context, you really need to buy "STORMING LAS VEGAS," by John
Huddy, it's a you can't put down book about greed, violence, theft, public
relations and a page turner that refuses to let you stop reading.
You never heard this true story before, because Vegas never wanted it to
become a PR Nightmare, until the brazen crimes cost innocent lives.
Sure gas is $4plus, but this is one book that like me will compel you to
read from front page to back page, in record time.
____________________________________/
NOW WITH THE SUN SETTING, AND THE MOON RISING, WHAT ARE YOU GOING TO DO?
JUST SIT AT YOUR BAR, STAND AT YOUR DOOR, AND SUFFER OR CALL RICH UNGER AT
941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
"IT TAKES A REALIZATION, THAT WHAT YOUR DOING IS NOT WORKING TO TAKE
ACTION"
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