NIGHTCLUBS NEED TO POP'N SHOT
You need "BAR FUN," it's not about discounting, or cheap, or specials,
it's all about something new, edgy, catchy, eyes wide open, mouth popin,
and the sensation in your mouth.
Forget the Jell-O Shots, forget the test tube shots, forget the basic,
boring, been there, done that form of selling shots.
Now, give your patrons the
Feature any shot you like, let your patron open the Pop'nshot packet,
simply pour the contents into their mouth, then take the shot down, and
POP, POP, POP, "THE BAR FUN" BEGINS....................................
It's energy, it's a tingling mouth pop-a- popzation sensation.
It's all about taking a basic shot and enhancing it, exciting it, enticing
it, with www.popnshots.com
Wait till it's about 11pm, then for just a limited time, IT'S TIME TO "POP'NSHOT."
Then once again at the stroke of midnight, for just a limited time, IT'S
ONCE AGAIN TIME TO "POP'NSHOT."
Finally at 1am, just when your patrons could use an energy boast to dance
till they can't, it's your final chance to "POP'NSHOT."
Feature a different shot each hour.
Let your Female Bar Staff pour the packet in the back of your patron's
mouth, they simply keep the contents in the mouth, and with the featured
Shot, drink it, chase the "POP'NSHOT" and watch "THE BAR FUN."
So many bars, are stuck in such a time warp, never deviating from their
basics, never offering any new, any fresh, any "BAR FUN ."
Now more then ever, it's not about simply having a shot, but it's all
Sugar Pops may snap in the bowl, they may crackle in the bowl they may
even pop in the bowl, but "POP'NSHOTS" POP, POP, POP in your
"POP'NSHOTS" "BAR FUN," is all about energy crystals from the packet to
the back of the mouth, your patrons activate them by doing the shot.
For those Patrons who don't drink, "POP'N SHOTS" are just as much FUN with
soft drinks or with energy drinks, the sensation will "literally explode
in the mouth."
On Teen Nights, "POPN'SHOTS" are a great new non alcoholic drink diversion
of "BAR FUN."
Your ready right now to add additional cash to your bar's revenue, I
using the "POP'NSHOTS" HOURLY ENERGY MINUTES" Concept.
Feel the Fun, Experience the Energy, it's time to POP, POP, POP with your
bar being the first to feature "POP'NSHOTS."
NIGHTCLUB FUN IS JUST A CHOICE AWAY
Ever go to a web site of a local nightclub or bar, or sports bar, or
lounge in your area, only to be disappointed by their lack of "FUN" and
Never have so many hot spots gone cold, because they just don't
Simply giving away the bar and this continual flawed thinking of panic
promoting is not making you money, nor is it packing your bar.
A Bar Owner in Mass. is featuring local bands over and over and over, why?
Here are the requirements you should REQUIRE in writing from any local
band you book:
A. They cannot play anywhere for a full month, within ten miles of your
establishment as long as you are booking them on a regular basis.
B. They have to learn a complete new set of songs everytime they return to
C. They need to dress as performers in nice shirts and Jeans, not slobs.
D. They are not allowed to drink on stage.
E. They must act as professionals and entertain, energize and excite the
patrons, pack that dance floor, both upbeat and downbeat.
F. They must have a wireless guitar, wireless microphone and perform all
throughout the room and not just on stage.
G. They pay employee prices for their drinks
H. They can have a guest list of two guests per performer.
I. Their milk cartoons must be covered by black fabric, not exposed to
diminish their stage presence.
J. Their Sound and Light Personnel must also dress accordingly.
Should a local band not be amenable to such stipulations, then let them
You cannot and should not be at the mercy of any local band.
Not in these financial challenging times for bars and clubs.
Either they agree to THESE TEN SIMPLE ASPECT OF PERFORMING OR THEY DON'T
The "FUN" has to be what no other bar is offering or featuring.
The "FUN" has to be unique and enticing.
The "FUN" has to be outstanding and above all others.
The "FUN" has to be the main reason patrons flock to your bar.
The irony is, I know this, and I know how to, what to, when to, why to and
who to, but 99% of bar owners don't even know The "FUN" exists.
The "WOW" is not drinks specials.
The "WOW" is not cheap beer.
The "WOW" is not the sleaze factor.
The "WOW" is not a slob packed crowd.
The "WOW" is not a bar dominated by men.
The "WOW" is not a Stripper Pole.
Some Owners and Managers think a stripper pole on their dance floor is
Wrong, a stripper pole is not what Hot Women want on a dance floor, they
find it offensive and they find it demeaning.
Sure you hold a $500 Cash Stripper Pole Contest and bring in girls to
dance with, on and around the Pole, but why?
Why target girls gone wild freaks, when you can invite "Sex In The City"
Hotties, who will gravitate to Concepts of The "FUN," but minus the
If people want a stripper pole they go to a Strip Club.
A Nightclub or Bar featuring Pole Dancing as their main attraction is not
making the money, nor drawing the spenders or the Hotties.
I have been in this industry for decades, I have created more "FUN" and
more "WOW" then any other individual, and I tell you, Pole Dancing is not
the way to energize a bar............................
This Pole Dancing promotion, is exactly why your ratio of women is so low
and your number of men so high.
You are discouraging women from even partying at your bar.
And any club or bar that has to pay women to dance or frequent the place
are in despair.
The reason you attract the patrons you do, is because of what you offer,
what your atmosphere is, what your dependency on drink and beer specials
lure, what your DJ spins, what your dress code is, what your civility is,
and what you represent.
REAL NIGHTCLUB "FUN" IS JUST A CHOICE AWAY..............................
UP ON THE ROOF
If you have a Roof that can be converted to a smooth lounge outside with a
great view, and a safe atmosphere, then you should go up on the roof.
"Roof Top Clubbing" is the latest design rage, "FUN" & "WOW FACTOR" in
attracting spenders and lots of women.
It's Romantic, It's Sophisticated, it's Alluring.
Cabana Couches, daybeds, spectacular sunset views and everything in
Going from the usual parquet floors to the tar of the Roof Top is catching
on in almost every major City.
It's all about "The View," "The Daybeds," "The Unique Decor," "The cool
air," "The Lust of the Music," "The lure of the Late Afternoon into the
Night Roof Top Scene."
It's not for everyone, and anyone cannot just "Take It To The Top."
What a fantastic great new avenue of income, edge over your competition,
media magnet, and Stand Out Image-maker.
Nobody knows more about "ROOF TOP CLUBBING" then me.
Now, you have already lost from $2000 to $20,000 over Memorial Day Weekend
by doing absolutely nothing to honor or Military and at the same time pack
You just let your competition march right over you.
Are you going to take this same lame attitude for Labor Day Weekend again?
Are you simply ignoring the "End Of Summer" Labor Day Weekend Cash Cow?
May I ask a simple question, why are you so "FUN" and "WOW FACTOR" Lazy?
A Club in Texas, was dependent upon a Hip Hop Promoter to pack the club on
Friday Nights, the Promoter had a ten year history in the Community, but
what began on a positive ended in typical hip hop hell.
The Promoter let anyone in, even those he knew were trouble, he changed
his cover charge up, up and up, he became arrogant thinking he was "The
Man" and the Club could not survive without him, local law enforcement was
called to the club so often, they wanted to file a nuisance complaint with
the County, to revoke the club's license to operate.
The Club Promoter couldn't care less.
His DJ spun the most vile, the most violent and the most raw genre of hip
hop, so as I always say, you may think hip hop is the way to go, but once
again its the way to no.
The Promoter was discharged, the club cleaned up it's format, it's
policies and it's music, it's cover charge was consistent, and they
remained packed, but without the hip hop that almost cost this club it's
The lesson to be learned is quite evident, either you get it or you don't.
BEING A DESTINATION LOCATION REQUIRES A DIFFERENT TACT
WITH GAS BEING OUTRAGEOUS, bars that are off the beaten path have to be
more creative in order to compete with bars that are crammed together in
entertainment districts like ants on bread.
"Destination Locations have to attract women and spenders, bring them in,
them there, bring them back again with their friends, and create an
that is worth both the gas and the time of the patron.
What are you doing inside, and outside your bar right now to reach out to
from other places?
It doesn't matter if you only hold 150 patrons or 1500 patrons, the
challenge is still the
You must Create a "FUN" and WOW" environment that Women and Spenders will
Argument, or opposition to driving out to your "Destination Location,"
But $1 drinks all night or 50cent beers all night are only going to
generate a DUI for
your patrons, not a "Great Nightly Experience."
I would urge you to think real long and hard before you give the bar away
patrons your way?
Lets realize right now that Party People are still going out, still
spending money and
still going to the "HOT SPOTS" and not the "Lame Locations."
Which are you?
HOTEL POOL BARS, & HOTEL BARS SHOULD BE FILLED TO CAPACITY.
It's the Summertime and Bars should be chillin with cash.
The biggest mistake Hotel Pool Bars make during the hot, long, Summer
Months are, not appealing to locals.
Locals can generate $10,000 a weekend in cash flow, when a Hotel Pool Bar
embraces the locals.
Food, Beverage, Lounge Chair Rentals, why simply let your pool area just
You need the right bar staff, the right atmosphere, the right policies in
place and watch the cash fall into your registers.
Here's a perfect example of the ideal Hotel Bar in a crisis.
Rich, I need people in my bar and it seems to be getting slower and
slower. Any ideas on what can bring people in. we have a great location on
Rush Ave., But it�s a hotel bar with an upbeat and trendy atmosphere, we
just need the people in the seats and on the floor.
Thanks, Jerry, Bar Manager
The problems are:
A. The location may be great, but no foot traffic is finding it's way to
B. It's not ideas that bring in Women and Spenders, it's proven
C. Many Hotel Bars are upbeat and feature trendy atmospheres, but where is
"THE FUN" and where are "THE WOW FACTORS"?
D. Of course, you just need patrons, that is what your lacking.
Your great location, your fantastic atmosphere, your trendy environment,
are all good and well, but that's all you have.
The main obstacle in Hotel Pool Bars and Hotel Bars bringing in the cash,
is Ownership and Management.
On the one hand you have many corporate types who have no clue what a
Hotel Pool Bar can really do, nor what a Hotel Bar will produce, because
they consider them both
optional cash and not priority money.
Then you have Bar Management that knows what the liquor costs are to the
penny, but has no creative, no "FUN" and no "WOW" experience, so they do
the business will increase and the packed days and nights will just happen
out of thin air.
When your a Hotel and you have both a pool bar and a main bar, you should
be thrilled to have these two streams of revenue.
But, because of the corporate mentality, the beverage manager's failure to
recognize what is just waiting to be tapped into, you are with this
Manager I write of, Jerry who has no
GOING THROUGH FORMATS, ADVERTISING, MANAGERS, OVER ORDERING YOUR LIQUOR
AND BEERS, PANIC PROMOTING, IS GOING TO COST YOU THE VERY BAR YOU LOVE.
WHEN YOU BURN THROUGH FORMATS, ADVERTISING, YOU OVER ORDER YOUR LIQUOR &
YOUR BEERS, YOU PANIC PROMOTE, YOU ARE JEOPARDIZING THE VERY EXISTENCE OF
YOUR BAR. WHEN YOU ACT IN THIS MANNER, IT IS A REFLECTION THAT YOU HAVE
REACHED THE END OF YOUR OWN ABILITY TO PACK YOUR BAR. WHEN YOU START TO
NOTICE THE COMPETITION DOING MORE BUSINESS AND YOU DOING LESS, THAT IS
WHEN YOU FIGHT BACK, TAKE BACK AND BRING BACK YOUR PATRONS. YOU DON'T WAIT
TILL YOU NEAR CLOSING THE ENTIRE BAR DOWN AND PUT A "NO LONGER OPEN" SIGN
UP. THERE ARE NO MAGAZINES IN THIS INDUSTRY ANY LONGER THAT WILL GIVE YOU
THE EXPERTISE, THE ADVICE, THE DIRECTION, THAT YOU READ RIGHT HERE. THE
ONE PUBLICATION THAT DID, HAS BEEN DESTROYED BY NEW OWNERSHIP, WHO TOOK
IT'S CORE AND RIPPED IT OUT. IT'S LIKE GOING TO THE LAS VEGAS SHOW, IT'S
NO LONGER WHAT IT WAS, IT'S NOT WORTH THE AIRLINE TICKET, THE HOTEL, THE
TAXI, THE MEALS, NO MORE, NEVER AGAIN. IT'S NOW A RESTAURANT SHOW, IF YOU
WANT MEAT SLICERS, AND NAPKINS, SILVERWARE AND DISHWASHING EQUIPMENT EVEN
THEN WHY BOTHER GOING? YOU NEED TO BE HANDS ON, YOU NEED TO BE IN THE
POCKET, SITTING THROUGH ILL RELEVANT SEMINARS ARE NOT GOING TO GIVE YOU
THAT EDGE. STOP WASTING YOUR MONEY, THERE ARE SO MANY MISSED OPPORTUNITIES
FOR YOU THIS YEAR STILL AHEAD, WHY LET THEM PASS YOU BY? YOU CAN EITHER BE
ARROGANT AND BONEHEADED OR YOU CAN BE WISE AND AHEAD OF THE REST? BUT
RESTING ON WHAT YOU WERE, IS NOT GOING TO IMPROVE YOUR BOTTOM LINE OR YOUR
CROWDS. THERE IS A CAFE IN NEW JERSEY WITH BULL RIDING, BANDS AND
DRINK/BEER SPECIALS, IT IS THE SAME FORMAT THE OWNER HAS HAD FOR FIVE
YEARS. HE WONDERS WHY HIS BUSINESS IS NOT WHAT IT WAS? HE DOES NOT GRASP
THE FACT THAT THIS INDUSTRY CHANGES CONSTANTLY. IT MOVES QUICKLY. PATRONS
LOYALTY IS NONEXISTENT. I MEAN THE PARTY PEOPLE NOT THE HAPPY HOUR
REGULARS. THERE IS A SALOON IN ORLANDO THAT USE TO BE THEE PREMIER PLACE,
THE OLD OWNER BOUGHT IT AGAIN, AND STILL NOW HIS MANAGER DOES NOT GRASP
THE CHANGES THAT ARE NECESSARY TO BRING IN A NEW DEMOGRAPHICS AND NOT THE
SAME OLDER MARKET THAT DOES NOT SPEND, DOES NOT TIP AND THINKS NOTHING HAS
CHANGED. YOU EITHER ARE GOING TO SURVIVE, THRIVE OR SAY GOOD-BYE. IF YOU
WANT TO THRIVE, CALL RICH UNGER @ 941-921-7027 OR EMAIL