SUFFERING THE WORST

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SUFFERING THE WORST

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HUGE NIGHTCLUBS ARE SUFFERING THE WORST.
By RichUnger@promotingnightclubs.com

#1 First there is the huge only 9 week old club in North Carolina, that
is dying, because unless they present a live Music Act, the Club is
Dead.
20,000 square feet, $2million and this Owner has no clue how to
bring in Women and Spenders.
He has Street Teams, who are a total waste of money, time and energy
as his only link to selling advance tickets to his "Live Acts" , other then
those Nights, his Weekend Nights, both Friday and Saturdays are dead.
He refuses to reach out and to take dramatic steps to pack this "Monster
Club."
9 weeks later and the club is dying.
What a shame, he had a vision, he thought he would knock out the entire
local market with his Club.
But his web site has no "ENERGY" it is a direct reflection of his inability to
connect with the Community he is dependent upon for his survival.
How do you pack 20,000 square feet, when only 20 or 30 or 40 patrons
are showing up?
How do you make payroll, when you say the feedback on the street is,
people love the club, but obviously they are not actively seeking it out,
to dance, party and embrace, this "Monster Club."
He did the usual "HELP FIASCO" and reached out to a club promoter who
did NOTHING to turn this club around.
So, now he sits with a dream that became his reality, but with no business.
I mean, he will not do what he must to save his club.

#2 Then there is the 18,000 square foot "Monster Club" in Illinois, that has three
different themes under it's roof, but due to a total disconnect with how to
attract various demographics to pack each individual theme club, this female
Owner instead brings in a band, and only charges a cover charge to the one
room that the band is in, that only holds 260 patrons.
She is another "Lost In Space" Owner, who cannot grasp the basics of how to
take a "TRI CLUB THEME" and expand it to attract the Women and Spenders
she needs to survive.
Nope, instead, she focuses on SPORTS for the Sports Lounge, and goes overboard
with so much Sports on TV within Games in the lounge, that she has no prospective
on where the REAL MONEY is, which is in "THE PARTY HOURS" and with "THE PARTY
PEOPLE."
The web site for this "Monster Club" is so fixated on Sports, that you would never
ever know they have two other concepts under their roof that are all about
night life and nothing to do with sports.

Two Owners in two different parts of America both with the same challenges, and
both losing tens of thousands of dollars weekly.

_______________________________________/


WHY BENNIGAN'S CORPORATE STORES CLOSED?
IT could happen to you.
Bennigan's remained stagnant.
Bennigan's never updated their menu and prices to reflect the current turbulent times in the food and beverage industry.
Bennigan's never took their name "Bennigan's Grill & Tavern" and reinvented it's name and made their name relevant instead of ill relevant.
"Grill & Tavern" are over with, done, from another decade.
Why be dated, and known for what you were, rather than for what you are now?
Bennigan's relied way too much on food and way too little on their bar.
Bennigan's never did any Promotions that catered to the "PARTY PEOPLE" during the Late Night Party Hours.
Bennigan's advertising was hideous.
Bennigan's never redesigned their interiors.
Bennigan's never carved their own niche in the market.
Bennigan's never ever understood the Lunch Market and how to target it.
Bennigan's never ever embraced their local Communities.
Bennigan's never ever kept up with the rapidly changing tastes, whims,
desires, and demands of each generation that they simply ignored and forced their outdated format and theme on.
How can this happen to you?
Simple, you are at the crossroads with your own food and beverage establishment, and you are in denial as they were.
You refuse to embrace change, you refuse to accept Expert Direction,
You simply are adamant about your thinking, when it is from ten to twenty years behind the times.
I contacted "Bennigan's" a number of years ago, realizing then that they were headed for disaster, of course no response, when your arrogant and
making a six figure salary, what do you care about what is reality?
Corporations have way too many middle management execs who stand in the way of change, of fresh, of exciting and enticing NEWNESS, but what is your excuse?


APPLEBEE'S BOUGHT BY IHOP
How is a CEO who can hardly generate profits for "IHOP" turn "APPLEBEE'S" around?
Stay tuned for another major disaster.
Pancakes are not priced right, great tasting, quality casual.....................
Once again, way too much emphasis on three tier meals and not a word about "THE FUN" or "THE WOW FACTORS".
___________________________________________________________

OUTWIT, OUTLAST, OUTPLAY, OUT PROMOTE YOUR COMPETITION
Of course times are tough, but when you do the same format as your
competition all your doing is splitting off a slice of the pie, when you should have the entire pie.
There is a huge Club in Wisconsin, the Club's business is down 50%, but the Club Owner does nothing to turn his club around.
He just keeps giving away free drinks to Ladies on Friday and Saturday Nights for a few hours, refusing to realize they leave, once they are buzzed.
So his efforts are lost and wasted.
His web site does not have one single event upcoming.
He directs you to his myspace site, why?
His site has pictures up from a year ago.
He is right in the center of the Entertainment District and is dying a slow club death, because after ten years, he is burnt out, lost his drive, and direction.
Yes, of course I tried to help him, but he was in a World of denial.
=========================================================

CLUB PROMOTERS ARE POISON
I have said over and over and over do not do business with, do not allow, do not give, do not align your club with any Club Promoters.
Why?
HERE ARE 8 REASONS FOR YOU TO PONDER OVER AND THINK ABOUT AS TO WHY YOU SHOULD NOT WORK WITH CLUB PROMOTERS.
A. they are only out for themselves
B. They get drunk with power
C. They are not looking at for you or your club
D. They do not speak truthfully to you regarding issues
E. They allow in people you know are trouble but they don't care
F. They ruin your club and destroy it's image and reputation
G. They cost you more money then your bar generates
H. They have loyalty to one person only, themselves.
I. YOU DO NOT NEED TO GIVE ANY REVENUE FROM YOUR CLUB TO ANYONE BUT YOU.
What can they do, that you cannot do?
NOTHING.
I will show you the WHO, WHAT, WHERE, WHEN, WHY, and HOW of packing your Club but with Class and not Trash, with Women and not troublemakers.
The CHOICE IS YOURS.
************************



SMALL BARS LACK THE BUZZ FACTOR

Is anyone talking about your bar at all?
So you only hold 100 patrons, which means you can pack to the walls almost 200 patrons.
But where is your "BUZZ FACTORS," even with gas sky, with housing foreclosures, and sub prime disasters and job losses, people are going out.
The problem is, your simply not giving them any reasons to frequent your bar?
You have no "Buzz Factors," oh you have darts, you have a pool table, you have some lame karaoke night, and even the beaten down Texas Hold Em still going, but you have no "BUZZ."
You discount your beer way down, you lower your drink prices, but you have no "BUZZ."
You have the same patrons in the same bar stools at the same hours, drinking their same beer, leaving their same $1 or $2, and you wonder why you have no "PARTY HOUR PATRONS" who spend?
You have the same dark wood walls, the same dirty mirrors behind the bar, the same beer neon signs hanging all over, the same worn out rest rooms, and you are bewildered as to how to create the "BUZZ FACTOR."
You are burnt out, you are tired of the daily routine, the lack of any kind of great day and night in cash flow and bodies, but you refuse to admit you need to rethink what your doing?
Your still selling jello shots and test tube shots, that's how behind the bar times you are.



MY QUESTIONS TO OWNERS, WHY ARE YOU SIMPLY LAYING OVER AND LETTING YOUR COMPETITION TAKES YOUR NIGHTS AWAY?
I often ask Owners why they let competing bars just overtake them and empty their bars outs?
Why do they ignore their current lack of business?
Why do they refuse to seek Expertise?
Why do they keep going through the motions with the same negative results?
Why do they continue to waste precious dollars on worthless advertising?
Why do they listen to Partners who have no clue, no knowledge, and are
just spouting?
Why do they think of yesterday instead of tomorrow?
Why do they keep bringing the same local entertainers back over and over
even though they don't generate great cash flow?
Why are they are so slow to act?
Why are they so resistant to change?
Never before in this industry have so many Owners been so out of the loop and have no clue what they should be doing, how they should be doing it, when they should be doing it, why they should be doing it, and who they should be reaching out to?
Why do so many Owners wait, and wait and wait till their business is down 50% to take action?
WELL, WHY DO YOU?
WHY ARE YOU?
I will never ever understand why some Owners want to lose money?


YOU HAVE ONE MORE MONTH TO CASH IN, AND BE CUTE AND COOL WITH A CLASSY BIKINI CHALLENGE.
THE CHOICE IS YOURS.
SUFFER, HOLD YOUR OWN PITY PARTY, SIT AT YOUR EMPTY BAR,
COMPLAIN OUT LOUD OR BRING IN BEAUTIFUL WOMEN?
YOUR BAR IS EMPTY, BOTH WEDNESDAY AND THURSDAY NIGHTS, IT'S THE MIDDLE OF SUMMER, AND YOUR WONDERING WHAT YOU CAN DO, HOW YOU CAN DRAW AND ATTRACT WOMEN?
I NEVER EVER REFER TO SLEAZY, TRASHY BIKINI EVENTS, IF YOU WANT THAT KIND OF EVENT, DON'T EVEN WASTE MY TIME.
BUT, IF YOU WANT TO GIVE YOUR BAR SOME STYLE, SOME ENERGY, SOME "FUN", SOME "WOW" AND PLENTY OF GREAT LOOKING WOMEN, WHY WOULD YOU NOT HOST A FOUR WEEK "CUTE & COOL
BIKINI CLASSIC"?
THESE BARS AND CLUBS THAT HOLD ONE SINGLE BIKINI EVENT, ONE NIGHT AND THEN IGNORE THE REST OF THE SUMMER ARE MINDLESS.
YOUR BAR NEEDS WOMEN, BUT YOU ARE BEGGING AND PLEADING FOR WOMEN TO FREQUENT YOUR BAR BY HOLDING YOUR SAME OLD LADIES NIGHT, GIVING AWAY THE BAR TO WOMEN.
ARE YOU THINKING WITH A MIND SET TO MAKE MONEY, OR ARE YOU SO AFRAID, SO SCARED, THAT YOU ARE OFFERING LADIES FREE DRINKS JUST TO BRING THEM IN, REGARDLESS OF YOUR BAR COSTS?
I HAVE PROVEN TO OWNER AFTER OWNER THAT WHEN YOU OFFER WOMEN A FREE $75. BIKINI FOR THAT WE SELL YOU FOR JUST $17 EACH, YOU INSTANTLY HAVE CONTESTANTS GALORE.
THINK ABOUT ALL THE CUTE WOMEN WHO MAY STOP BY YOUR BAR ON THE NIGHT OF YOUR "CUTE & COOL" CONCEPT, BUT THEY DIDN'T THINK TO BRING A BIKINI?
YET, WHEN YOU OFFER THEM A FREE $75. BIKINI JUST FOR ENTERING, THEY ARE IN............................
TAKE A LOOK AT A SAMPLING OF OUR ASSORTED PRINTS, SCROLL DOWN OUR HOME PAGE TO THE LEFT AND LOOK FOR "BIKINIS CONTEST BUILDERS" CLICK ON AND VIEW OUR BIKINIS.
ASK YOUR BEER VENDOR TO PAY FOR THE BIKINIS, ASK YOUR WELL LIQUOR DISTRIBUTOR TO PAY FOR THE BIKINIS EITHER THROUGH CASH OR PRODUCT REIMBURSEMENT.
STOP DENYING THE REALITY OF WHAT WILL CHANGE YOUR NIGHT FROM SLOW TO GO.

WHY CONTINUE TO GET THROWN UNDER THE BUS?
WHEN YOUR READY TO DOMINATE AND OBLITERATE THOSE BARS YOU COMPETE WITH?
JUST CALL ME AT 941-921-7027 OR EMAIL: RICHUNGER@PROMOTINGNIGHTCLUBS.COM

CLUB PROMOTERS PLEASE DO NOT CALL ME, DO NOT WASTE MY TIME, PLEASE.
 

Copyright � 2008 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.