OUT OF TOUCH

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OUT OF TOUCH

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BAR OWNERS ARE OUT OF TOUCH IN 2008
By RichUnger@promotingnightclubs.com


Recently I had a long discussion with a club owner in Arizona.
He has owned his bar for 27 years.
But he paid more attention to his day job then his bar, and
the bar sunk.
It's the audacity of bar owner vanity.
Realize you no longer are in touch with what is going on in the bar and club night to night life, and then refuse to learn, educate yourself and transform your bar or club to the current from the past.
He spends money on new bar stools, on new carpet, but frankly admits he has no clue on Marketing, on Promotions on taking back his Nights.
He finally fired his staff after realizing he was paying more for the liquor orders when he was not there, then the liquor was generating in cash flow.
His brand new competition is eating his lunch, with a line outside.
The new club even charges a cover charge, the 27 year club bar does not.
He simply opens, and waits, and waits, and waits..........................
He has no idea what genre of music for his DJ to spin, what he should be doing nightly, nope, just new bar stools and new carpet, I mean you cannot make this stuff up.
Again, I tried to guide him to packing his bar, but he would rather play the victim and suffer.
I don't think he will make it through the end of the Year, but..........
he has no one to blame, except himself.

ANOTHER HORROR STORY OF TWO OWNERS LOST IN KEYBOARDS
Then we have the two friends who open a bar outside Chicago, one was a bartender during his college days, the other has zero knowledge of the business, but is good with numbers.
Hummmm, so good with numbers they spend $14,000. in advertising to open their bar/grill/restaurant.
But they only do 80k the first month, 70 the next month and 40k the next month.
Three months open and they are dying.
They use a "Dueling Pianos" Theme, wow that's creative.
"Dueling Pianos" had their glory days with "HOWL AT THE MOON" dueling piano bars, that were popular back in the early 1990's.
They hold liquor brand parties and exploit them as thee promotion, with no bells and whistles at all.
I mean how many times do you want to see the same Jager Girls but at a different bar?
How many free liquor or beer T-shirts do you want?
They tie in nothing, no "FUN", no "WOW", nada, zipo, zilch.
Their web site is so confusing, so boring, so filled with content that is not relevant, nor should it all be squeezed on their home page.
Their Enter The Site Page is a rendering of Two Dueling Pianos......
Three months open and they are going through the nightmares that a long time stagnant bar should be experiencing.
The Partner with the college bar knowledge, is using it in this bar, but what worked in college, does not work in 2008.
So, $14,000. in magazines, newspapers later, they still have not gotten the word out on their place.
I tried to help these gentlemen and guide them to the promised packed land, but ego and arrogance once again dominate.
$14,000. spent in two months, and it's still slow, once and awhile busy and then dead again, what were they thinking?
Of course I tried to assist these two hard working Partners, but they said "we know what your doing", of course you do, so did "Bear Stearns"............................................................................

And of course there is in Arizona, the Owner of a Two level sports bar/club/grill, who's business is dying.
He refuses to accept any expertise or outside direction.
He complains and whines, but does nothing to unwind the current financial climate he has put this establishment in.
It's not about the economy stupid, it's all related to the way you operate, the nights you offer, the employees you hire, the condition of your atmosphere, the quality of patrons you cater to.
When your web site has content that is six months old on it, how do you expect anybody to be thrilled to drive to your location?
If you can't even update your web site, they can imagine what your interior, what your service, what your format is like?
No Thanks is what they are saying.........................


SOMETIMES PARTNERS ARE PROBLEMS.
In New Hampshire a DJ/Partner in a club has a Partner who has as much say and authority as he does.
Naturally the DJ/Partner has his focus on the music, and the sound, and the lights and the dance floor.
Although he has the know how to oversee the entire club's operation, he is not into the many other aspects of Club Logistics.
The Other Partner put up money so therefore, he has input as to what the club should do, how the club should operate, who the club should hire and fire.
The problem with this situation is this partner has no clue.
There are two kinds of partners, an "ACTIVE" hands on Partner who should only be given this designation, if, I repeat if they have the experience, knowledge and skills that are required to operate a bar or club.
Then there is the "SILENT" Partner, this is the ideal situation, he puts up his money, invests in the bar or club, has the right to inspect the books, and observe the operation anytime he chooses, but he has no say.
I repeat he has no say.
Why?
Because when you give a Partner equal say, who has had no on premise insight into the operation of a bar or nightclub, they almost always destroy the business, ruin the business, cause harm to the business, attract the wrong crowd, spend way too much money, are scammed by marketing people, club promoters and anyone else who promises to take the bar or club they have invested in, to the "Promised Land".

Another Example is the Owner of an Atlanta Club open only 3 months and already dying with no patrons, and worse, who has Family members as Partners.
"ACTIVE" Partners.
What a paramount Partner nightmare this situation is.
He is operating with one hand tied behind his back, because he cannot make the moves necessary to turn his new club into a winner, with Family Money involved, which means Family input and Family strained relations.
This Partnership should have been a "SILENT" Partner relationship.
But often people are so excited that someone wants to invest in their bar or club they fail to protect their authority and power position.
________________________________________________/


BAR NOTES FROM THE TRENCHES:
* A New Owner in San Diego asks, how can I self promote?
May I ask a simple question?
"Why did you buy a nightclub if you have no idea how to operate it ?

* A new Owner opens a lounge in Houston, with no concept in his mind of what he wants to do, who he wants to appeal to, how he
wants to market, who he is going to hire, and he doesn't even have
a name to change the old name from, BUT.......he knows he needs
to change the name.

* A Sports Bar/Grill/ Bar Manager in my area decides to hold a "LUAU", great idea, only he offers no food, he starts the event at 10:30pm on a Friday Night, when he has a powerful Friday Happy Hour Crowd that he should of reached out to.
He has karaoke that has nothing to do with a luau.
He has beer pong that even beer companies want nothing to do with.
He has on his plain basic no artwork, typed out flyer' GET LAID", when what he meant was "GET LEI".
He offers jello shots.
This is what happens when a Manager with no knowledge of Promotions tries on his own to execute what should be an ideal
packed Friday night event, but he leaves out the essence of the Concept.
* TROPICAL FOOD
* TROPICAL DRINKS
* TROPICAL SETTING
* TROPICAL FASHION
* TROPICAL CONTESTS
* TROPICAL MUSIC
What a nightmare....................................................................
What a disaster it was..............................................................

* A Manager in the Greater Atlanta area calls me, his Owner, a Doctor will not market or take any steps to attract the right crowd, so the club is suffering and dying.
I ask the Manager, "why are you working for someone who knows how to save lives, but has no clue how to pack his own place?"
No Answer from the Manager.
I end the conversation with, I suggest you find another place to work before your current place shudders it's doors"....................
His response, " Good Idea".

LETTING IN UNDERAGE GIRLS..........
So you let in underage girls, you don't even charge them a cover charge, because you are so desperate to have any females in your club, you go
to the extreme of risking your entire business, simply to have underage
females congregating at your bar.
They can't drink, they can't spend a penny, but you could care less, it's worth it to you to portray such an act of despair.
It's worth it to you, just to brag about how many minor girls frequent your club, because you can't draw legal age women.
Let's forget your in violation of Federal Discrimination Laws.
Let's forget your not generating a dollar of cash flow.
Let's forget quite often a legal age male patron will slip them a drink.
Forget common sense, you are "PANIC PROMOTING" that's all you know.


ARE YOU GOING TO BE READY FOR THE MONEY MONTHS OF OCTOBER, NOVEMBER & DECEMBER?

Now is the time to plan, now is the time to layout your strategy, now is the time to review your marketing attack, now is the time to
contemplate your format, now is the time to maximize your upcoming Critical CASH NIGHTS of Halloween, Night Before Thanksgiving, Thanksgiving Night, Two Nights Before Christmas Eve,
New Year's Eve.
There are tens of thousands of dollars that are yours for the effort.
Your usual attitude is to wait till the last minute and then throw a hail mary pass and hope for the best.
But in these incredibly difficult times, planning is not practical it's
MANDATORY.
I don't care what your numbers were last year, this is an entirely new world and new challenge to pack your place this year.
You keep thinking that it's going to be packed, and then remember "I told you so".....................................................................

GAY BARS ARE WHERE THE MONEY IS
if YOU HAVE AN ALTERNATIVE LIFESTYLE BAR, AND YOUR NOT JAMMED WITH PATRONS, THEN YOU HAVE NO CLUE.
ALTERNATIVE LIFESTYLE BARS AND CLUBS ARE THRIVING IN THIS ECONOMY.
BUT IT'S NOT JUST CATERING TO THIS SEGMENT OF THE MARKET, IT'S CREATING AND GENERATING "FUN" AND "WOW" THAT APPEALS TO AND WILL ATTRACT THESE PATRONS TO YOUR BAR OR CLUB.
YOU DON'T NEED A GAY CLUB PROMOTER TO REACH OUT TO THE GAY COMMUNITY AND INVITE THEM, ENTICE THEM TO FREQUENT YOUR BAR OR CLUB.
IT'S TIME FOR OWNERS OF GAY BARS AND CLUBS TO DO THEIR OWN SELF PROMOTING.
IF YOU NEED THE DIRECTION, THE STRATEGIES, THE INSIGHT, JUST CALL ME.
I TOOK A GAY CLUB IN MASS. THAT WAS DYING AND TURNED THEM AROUND TO THE POINT THE COMPETING CLUB WENT STRAIGHT.
TRUE STORY..................................


CONGRATS TO PAUL OAKENFOLD AND HIS NEW RESIDENCY AT "RAIN".......................................
VEGAS IS LUCKY TO HAVE "THE MAN".

TO DO BACKGROUND CRIMINAL CHECKS FOR FREE JUST GO TO WWW.CRIMINALSEARCHES.COM AND TYPE IN THE NAME AND HOPEFULLY THEY ARE CLEAN WITH NO RECORD.


Finally, as The Summer Sets and The Fall rises, I think of all the bar owners, club owners no longer in business, the ego driven and just plain stubborn
owners who refused to accept 2008, sadly watched as they closed the gate.
Owners who should have taken steps, action, measures, to circumvent
not just their competition, but the economy as well.
You don't need to be the biggest bar, or the largest club to own your market, you just have to be the smartest, the quickest to change to react to implement to entice, excite and extreme your local market.
The Record Breaking Nights are upcoming in each Month that is just ahead, this Year for once, don't follow the pack, break out and be the First to put a crowd in your bar, your club and you sports bars, to think that you just have to rely on games to survive, is another major misconception.


You can take the "Party Hours" and generate more cash flow then the biggest game this Year.
You small bars need to stop the cheap, cheaper, cheapest beer wars, and start being thee place for "The Fun" and "The Wow Factors".
As Donald Trump decries, "YOU PUSH, YOU PUSH, AND THEN YOU PUSH SOME MORE".
When your READY TO PUSH, call me at 941-921-7027 or email RichUnger@promotingnightclubs.com
Or lose your nights and your "Party Hours" ........................................

 

Copyright � 2008 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.