BAR STAFF CARE

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BAR STAFF CARE

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BAR STAFF CARE MORE THAN OWNERS
By RichUnger@promotingnightclubs.com

Recently I had a DJ call me from a Club in Coral Gables, Florida.
He was very concerned about the direction the club he was spinning at, was taking.
The Owner, was as usual stubborn and tight fisted, when it came to seeking EXPERTISE to pack her club.
I hear from more dedicated, taken for granted, employees who realize that their bar, their club, their lounge needs outside HELP.
Not Club or Bar Promoters, but EXPERTISE...............
___________________________________________/


THE CRY FOR HELP FROM A CLUB OWNER WHO WANTS TO FOLLOW THE PACK:

Help, here is what I have and what I am facing.
2 floors 500 people capacity.

I am having a problem with Friday Nights (just started it as a Latin/
hip hop) having problem drawing people the ones that do come leave.
Saturday is jammed packed (progressive music)
Sunday is packed (hip hop urban)

The DJs are great on Friday, the local nightclubs are now doing NO
COVER till midnight plus the first 4 drinks any drink on them. They
are jammed packed on Friday. Another club is doing NO Cover Fridays.
Both clubs are doing radio.

MY RESPONSE:

Your "Latin" format with "Hip Hop" added is a confusing mix of two entirely separate genres of music.
How can you appeal to a "Latin" crowd, that likes to stay among their own and party with their own, yet, at the same time, play "Hip Hop" and expect the two entirely different segments of the population to coexist on one night?
Apparently the DJS being "GREAT" have no impact on the nights, now do they?
"No Cover" till midnight on Friday Nights is begging patrons to please come in.
Of course you can't hold patrons, and those people that are coming in on Friday Nights, are then leaving.
You are mixing oil and water together.
Then on Saturday Night you give the "Progressives" their own Night and they pack your club, however, the only downside is they don't spend and they do not tip either.
What good is a packed club on Saturday Nights,with patrons who are only there for the music, and not to spend ?????
On Sundays, you go all "HIP HOP/URBAN" and you are packed.
Sure, your catering to that specific market and giving them exactly what they want.
My question is, are you making any money?
You are concerned and alarmed at the other clubs offering free cover charge, and in one club's promo, giving the first four drinks away for free to each patron.
How much cash flow, how do you think their liquor costs are?
As for the Club with no cover Fridays, do you know why they have no cover, they have no one in the club.
They are offering nothing, no "FUN", no "WOW FACTORS" to even warrant a cover charge, it's Friday Night it should be fast and furious. instead they "PANIC PROMOTE".
Friday Nights are a "GIVEN" since your dead on Friday Nights, you know the feeling.
But the reason your empty is because you don't get it.........................................

You add, the two other clubs are both running thirty second spots on radio.
Radio is worthless.
Thirty Second Spots are about as relevant as Vanilla Ice.
Meaning they are worthless.
Why would any club buy thirty second radio spots, when they do not work?
Try to compare the cost of radio vs the gross revenue you take in directly from radio spots and you show me where the spots are paid for?
They very rarely are.



HOW LONG CAN YOU LAST, OPERATING THE WAY YOU ARE?
Ask yourself that simple question?
How long can you offer a ladies Night with ladies drinking free, with
guys buying cheap beer, and with your liquor costs soaring while your
bartenders are overpouring?
If your not busy now, then when?
If your not attracting quality patrons now, then when?
If your not creating that "ENERGY" in your bar then when?
If your not jammed on Friday Night which is a "GIVEN" then when?
If your not hiring the right bartenders then when?
If your not the #1 place to party in your area then when?
If your not fixing or repairing worn out carpet, chipped paint,
old bar stools, disgusting rest rooms then when?
If your not decorating all out for the holidays, then when?
If your not promoting four weeks ahead of an event then when?
If your not calling Rich Unger @ 941-921-7027 THEN WHEN?
++++++++++++++++++++++++++++++++++++++++++++++++++


RETHINK, RETRENCH, RETOOL,YOUR BAR
Every bar owner, every club owner has to have a major wake up call.
TO STEP UP & STAND OUT instead of operating in denial.
Face it, what worked yesterday is not going to work tomorrow.
Your drink and beer discounting, your free drinks your free cover, your same old DJ, your same old format, your same old atmosphere your same old radio spots, your same old flyers, your same old DJT announcements are just that, 'THE SAME OLD".
There are way too many Bars and Clubs with far too few patrons drinking, that sadly are going to go out of business in the next 15 months.

From my research the reasons vary and if one of these SITUATIONS, applies to you, I would strongly suggest you contact me ASAP.

THESE ARE THE REASONS READ EM AND RELATE TO THEM IF ONE OR MORE APPLIES TO YOU AND YOUR BAR OR CLUB. :

Lack of Change

Failure to take charge

Inability to seek outside Expertise

Total complacency

Poor oversight

Arrogance

Ignorance

Listening to all the wrong people

Spending way too much money

Booking boring bands

Tolerating incompetent DJS

Giving away the bar

Allowing staff to take advantage of you and your bar

Letting the wrong crowd frequent your bar or club.

Not having a CONSISTENT GAME PLAN ( That I create for you)

Closing far too many nights each week.

Using club promoters

Missing out on additional avenues of income and revenue

Paying Managers too much and getting too little in return

Bad reputation

poor relationship with local law enforcement

Horrible perception by your local Community

No parking areas

THIS HOLIDAY SEASON & BEYOND, YOU HAVE TO BE STYLISH, SOPHISTICATED & SENSATIONAL NIGHTLY


UNLIKE ANY OTHER YEAR BEFORE, ANY OTHER HOLIDAY SEASON AND BEYOND EVER, THIS UPCOMING NOVEMBER, DECEMEBER, JANUARY, THROUGH 2009 ALL ARE VITAL TO YOUR VERY SURVIVAL
FROM THE NIGHT BEFORE THANKSGIVING TO THE TWO NIGHTS BEFORE CHRISTMAS EVE, TO NEW YEAR'S EVE, TO SUPERBOWL, TO VALENTINE'S DAY TO MARDI GRAS TO ST. PATTY'S DAY TO SPRING BREAK, THESE ARE THE REAL, THE REALISTIC MONEY MONTHS.
LET ME ASK YOU THESE QUESTIONS:

A. WHO IS PLANNING AND FORMATTING YOUR UPCOMING PROMOTIONS FOUR WEEKS AHEAD OF THEIR NIGHT?

B. WHAT IS THE PROMOTION GOING TO CONSIST OF ON EACH NIGHT THAT YOU CAN DOUBLE AND TRIPLE YOUR NORMAL VOLUME, I MEAN THE CORE PROMOTION, THE MUSIC, THE FORMAT, THE MARKETING, THE STAFFING, THE BRAND, THE LOGISTICS?

C. WHEN ARE YOU GOING TO START EVEN THINKING ABOUT THE NEXT FOUR MONTHS AND PREPARING NOW SO THAT YOU ARE NOT SHORT SIGHTED AND BLINDSIDED BY
COMPETING ESTABLISHMENTS?

D. WHY ARE YOU GOING TO PROCRASTINATE AND AS USUAL BASICALLY GO THROUGH THE MOTIONS, INSTEAD OF ACTING WITH EMOTION AND CALLING ME NOW?

E. HOW ARE YOU GOING TO COMPETE AND STAND OUT, AND STAND ABOVE, AND STAND ALONE WITH "THE FUN" AND "THE WOW FACTORS" IF YOU AND YOUR PARTNER ARE AT EACH OTHER'S THROATS?

F. WHERE ARE YOU GOING TO FIND THE RIGHT CONCEPTS WITH THE RIGHT CROWD FOR THE NIGHTS THAT REQUIRE A MAJOR HIGH IMPACT TOTAL FORMAT?

JUST CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM


 

Copyright � 2008 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.