CLUBS, BARS, LOUNGES YOU WILL SURVIVE

By RichUnger@promotingnightclubs.com

Right now, the very survival of your Nightclub, your Bar, your Sports Bar, your Ultra Lounge are at risk. Even those establishments in College Towns, especially those bars that are so reliant and so codependent upon drink specials and ladies nights. It's now December, and so many Owners are dazed and confused on how to operate, how to market, how to move forward? You will SURVIVE, if, if, if you take action now. The old ways, the dated methods, copying the competition, listening to those who have no clue, trusting media salespeople who are only wanting your money and disappearing after your ads produce zero results, these are the wrong ways, the lost paths, the losing techniques, they do not work anymore. You don't just want to survive, you want to thrive. You want to bring patrons in not for what your drink special is, or how cheap your beer is, or free cover, and free drinks. We are at the crossroads where you have to make a 90 degree turn and bring on "THE FUN", bring in "THE WOW FACTORS". Owners are wasting so much money on so many ineffective and lack of result strategies, that they are running out of cash flow.  Not only are their week nights beginning to slow to a halt, but their weekend nights the staples and the foundation of their weekly revenue are now dying down, when in fact they should be picking up and packing your bar, your club, your sports bar and your lounge. When I am told "RED BULL" will not provide any support, when I am informed Southern Wine & Spirits refuses to provide any brand support, I am ready to screammmmmmmmmmmmmmmmmmmmmmmmm. What good is bringing in Energy Drinks, Liquor, Beer, every single week, and then pay for the deliveries every single week, but yet when you ask for support they say "NO"................................................................................................................................... I refuse to accept, to tolerate, to understand such arrogance. You need to pack your place, and you must insist, that any Vendor you give your loyalty to, in turn does "Quid Pro Quo" with you. How are you going to survive, and thrive when:

B. DJs refuse to spin what packs the dance floor. 

C. Bartenders who do not keep a clean, stocked & stylish bar. 

D. Front Door Personnel who are rude, crude and dress like they just watched "Roadhouse".  

E. A dance floor with no energy or excitement of any kind. 

F. Rest Rooms that look like war zones.   

G. Hideous flyers that you keep printing, have handed out and nobody shows up from. 

I. Letting in slobs and troublemakers, knowing that problems are going to occur but you want that cover charge. 

J. Allowing a Manager to act in a totally inappropriate way with female staff, not do his job & cost you thousands of $ 

K. Letting your Liquor be accessible to anyone who works for you, rather then being secured under lock and key. 

L. Working another job or business you own during the day and relying on others to oversee your bar.  

M. Hanging up beer signs that diminish your interior. 

N. Having a filthy, unlit and unsecured parking lot. 

O. Serving the wrong food, and paying out more for kitchen help, kitchen overhead then your kitchen is making.

It's up to you call me and let's turn your entire format, concept, operation AROUND, or don't and down you go. But, you do want to SURVIVE, and you can't wait another night, go through another weekend without taking drastic and dramatic action.

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KEEP YOUR BOTTLE SERVICE PRICES LOW

THERE IS NO REASON TO MAINTAIN THE SAME BOTTLE SERVICE PRICES AS EVERYONE ELSE YOUR COMPETING

AGAINST ARE CHARGING.

WHY?

TAKE THE HIGH ROAD, YOUR STILL MAKING A GREAT MARK-UP, BUT DON'T GO FOR THE JUGULAR, NOT IN THIS

ECONOMIC BAR BATTLE GOING ON, JUST TO PAY YOUR OVERHEAD.

LOWER YOUR BOTTLE SERVICE PRICES AND BRING IN MORE SPENDERS, MORE OFTEN.

STOP TRYING TO COPY OTHER BOTTLE SERVICE VENUES IN YOUR AREA, AND GO RIGHT AGAINST THE GRAIN,

LOWER YOUR BOTTLE SERVICE PRICES AND SELL MORE BOTTLES.

THIS IS NOT THE TIME TO BE ADAMANT OR ARROGANT.

BUT THESE ARE THE TIMES THAT CALL FOR LESS IS MORE.........................................................................................................  

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GENTLEMEN'S CLUBS NEED TO BE SO MUCH MORE THAN JUST EXOTIC DANCERS.....................................................................  THE DAYS OF A GENTLEMEN'S CLUB BEING JUST THAT ARE OVER WITH.  NO LONGER IS ALL ABOUT JUST THE DANCERS.  IN THESE ECONOMIC QUICK SAND TIMES, GENTLEMEN'S CLUBS HAVE TO THINK OUTSIDE THE LAP DANCE, AND BRING IN "THE FUN" AND "THE WOW FACTORS". GENTLEMEN'S CLUBS SHOULD BE VERY  PICKY WHOM THEY HIRE. GENTLEMEN'S CLUBS SHOULD NOT TOLERATE CONTROLLING BOYFRIENDS, OR DRUG USE BY DANCERS, OR ATTITUDE BY DANCERS, THERE ARE FAR TOO MANY DANCERS NOT WORKING TO HAVE TO HIRE JUST TO HIRE TO HAVE BODIES. GENTLEMEN'S CLUBS SHOULD ALLOW THEIR DJS TO BELITTLE THE DANCERS OR USE FOUL LANGUAGE ON THE MICROPHONE. THE OLD MENTALITY OF MANAGING GENTLEMEN'S CLUBS NEEDS TO BE VIEWED AS POLE DANCING, EVERYONE HAS A POLE, IN THIS INDUSTRY, SO WHAT IF YOURS GLOWS OR SHINES?  WHO CARES? WHO CARES? WHO CARES? WHO CARES? THERE ARE BRAND NEW BELLS AND WHISTLES THAT YOUR NOT FEATURING THAT MAKE YOUR COMPETING GENTLEMEN'S CLUBS SEEM LIKE WORN OUT ANCIENT HISTORY. GENTLEMEN'S CLUB IN MICHIGAN IS SLOWING FADING INTO OBLIVION, WHY?

BECAUSE THE OWNER,  REFUSES TO EMBRACE THE DRAMATIC CHANGES THAT GENTLEMEN'S CLUBS MUST ADAPT TO.

BECAUSE THE OWNER,  IS IN A MODE OF OPERATING THAT HE WILL NOT  BUDGE FROM.

BECAUSE THE OWNER,  WHILE OTHER GENTLEMEN'S CLUBS ARE STRIPPING AWAY HIS CUSTOMERS, HE WILL NOT MAKE THE MOVES HE NEEDS TO.

BECAUSE THE OWNER, IS SLOW TO COMPREHEND AND EVEN SLOWER TO ACT.

I ASK ALL GENTLEMEN'S CLUBS TO STOP, PAUSE, THINK, ENVISION AND TAKE THE SHOT, UPDATE, UPGRADE AND AS I ALWAYS SAY, UPLIFT YOUR GENTLEMEN'S CLUB TO WHERE IT NOW NEEDS TO BE AND NOT REMAIN WHERE IT IS STAGNANT AND STALE.

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OWNERS HAVE BECOME SO IMPATIENT WITH THEIR EXPECTATIONS

NEVER HAVE OWNERS BEEN SO DEMANDING AND EXPECTING OF RESULTS FOR THE MONEY THEY ARE SPENDING ON MARKETING THAT DOES NOT WORK. NEVER HAVE OWNERS BEEN SO BLINDSIDED BY OUTSIDERS TO DO WHAT THEY NEVER WOULD BEFORE AND THEN FEEL DISAPPOINTED WHEN THE RESULTS ARE NEGATIVE. THE PROBLEM IS UNLESS YOU HAVE A SPECIFIC GAME PLAN, A STEP BY STEP STRATEGY, NOT SOME HALF BAKED IDEA THAT YOU SPEND ON, WORK ON, DEPEND ON ONLY TO HAVE NO ONE ATTEND. I REPEAT OWNERS OF BARS, OWNERS OF CLUBS, OWNERS OF LOUNGES, OWNERS OF SPORTS BARS ARE SO IMPATIENT WITH THEIR EXPECTATIONS. LOOK WHAT 21 MONTHS ACCOMPLISHED FOR BARACK OBAMA AND THEN GET BACK TO ME.........................................................

P DIDDY, SAY IT AIN'T SO

Sean "Diddy" combs, the entertainment mogul's new ad for his super premium vodka CIROC", is a throwback to the 1950s, featuring Combs and his friends clad in tuxedos and gowns, drinking and dancing to Frank Sinatra's "COME FLY WITH ME" .The black and white ad, called "the Art Of Celebration", shows sophisticated, refined times at home, not in clubs or VIP Sections, Combs told the AP.

"Given the economy" Combs said, "this could be a trend going forward, I think you will see more of these types of celebrations, than you'll see people going out to clubs and having to spend hundreds of dollars at a bar".

ALLOW ME TO INTERJECT HERE, WHAT IS DIDDY TALKING ABOUT?

IS HE REFERRING TO PATRONS BUYING A BOTTLE OF "CIROC" AT  BOTTLE SERVICE PRICES??????

The question I have is, did Diddy say this because he is getting paid to endorse this new ad campaign, that he himself created?

Or does the "Party Pirate" really deep down in his all night clubbing shoes, think this is the new art of drinking "CIROC"?  If I were a Bar, Club, Lounge, or Upscale Establishment, I would be contacting my "CIROC" Rep, and the Brand itself and demand they pull this campaign and get back to showing their support for your on premise establishment, by retooling and refocusing their ad message, to reflect a far more positive ad that portrays "CIROC" in Bars, Clubs, Lounges and Upscale Establishments as a must order, must enjoy .brand.

 But the problem is, "Diddy" is in charge of the marketing and is paid to create these ads, Yup and supposedly since he took over the marketing responsibility of "CIROC", as part of his endorsement deal, sales of "CIROC" have doubled.But at what price to you and your bar?  I think it is outrageous and a slap in the face to every Owner of an on premise establishment that buys, features, serves "CIROC" to dismiss these thousands of "CIROC" Party Places as no longer relevant. Based on this "Diddy" created ad campaign,  no  "CIROC" drinker should even consider going out, but rather gather your friends at home and play "SINATRA"  while enjoying "THE ART OF CELEBRATION"  I gave "CIROC" a rousing endorsement in a recent article on my Site, I still maintain it is a fantastic brand, but I also am outraged that "CIROC" instead of supporting on premise establishments by creating "THE FUN" and "THE WOW FACTORS" to promote with their brand, while featuring it, instead the "CIROC"  "Diddy" Ad Agency pitches the brand a "Stay at home with CIROC" campaign. What made this brand so strong in a market glut of Vodkas, were the on premise pump, push and presentation of "CIROC" by bartenders, bar managers. beverage managers all over the USA.. Since when has "Diddy" become known as a stay at home Party Person? Since he is paid by Diageo LLC, the Vodka's Parent Company, which goes along with whatever he does, says and presents to them. Diageo PLC is spending $3million on TV running these ads It is a shame, that "Diddy" didn't take those dollars and set up a Program for on premise Premier "CIROC Parties  It is a slap in the face to every bar that "Diddy" disses, by urging "CIROC" Drinkers do so at home parties, I guess he thinks this is now the "VODKA" of "Tupperware" and that the home is the place to play? "Diddy", "Diddy", "Diddy" you may have style, but you have truly hurt those who always treated you with VIP Service and rolled out the Red Carpet for you, no matter how busy they were, no matter what patrons they had to  ask to leave a table to make room for you and your posse.What about all those door People, all those bartenders, all those hostesses, all those cocktail servers who rely on patrons to have a job and make a living, "Diddy" did you ever think about them ?

What a payback. Shame on Diageo PLC.This ad campaign should not be called "The Art Of Celebration", rather "The Art Of Betrayal" Why in these deeply depressing and stressful times, would any Liquor Company, urge anybody to stay home and drink? Now, more than ever, People want to dance, want "THE FUN", they want "THE WOW FACTORS" and you can't find these three elements at any home, not even with a bottle of this vodka..........................................       Get Angry and tell Diageo PLC how you feel.

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SHOT'NPOP YES IT'S NO LONGER SHOT AND THEN POP, NOW IT'S DRINK THE SHOT AND THEN DO THE  POP