NIGHTCLUBS, BARS & SPORTS BARS 2009
HAPPY NEW PROMOLUTIONS
ALRIGHTY THEN, It's your time, it's 2009.
Are you ready for your NEW PROMOLUTIONS?
Your most important NEW PROMOLUTION you need to
make for 2009, is addressing every single penny you pay out in your club,
your bar, your sports bar, your lounge:
TRIM THEM TO THE BONE
I mean all of these expenses:
Rent
Electric
Garbage
Water
Sewer
Insurance
Entertainment
BMI
ASCAP
Inventory
Alarm System
Cleaning Services
Atmosphere
Interior
Exterior
Parking Area
Rest Rooms
Payroll
Bars/Supplies/Inventory/Ice Machines/Drink
Machines
Seating/Tables/Stools
Space Analysis
Streams of Income
Banking Relationships
Credit Card Alliances
These are PROMOLUTIONS that you make and you
keep.
You have know how to handle the "ART OF THE
MODIFICATION",
From discharging ineffective Managers to
renegotiating rent and overhead, I have done it all for Bar and Club
Owners.
You seem to settle for what your told to pay,
rather than what you really can pay....
First Quarter is going to be tough enough, how
much liquor and beer can you give away, and still have cash flow to cover
your overhead?
Your format is so boring, yet you refuse to
change?
You want ME to show you how to cut and save,
yet still pack the nights?
STARTING THE NEW YEAR WITH "THE FUN" AND "THE
WOW FACTORS"
IF YOUR NOT HOSTING PREMIER PROMOTIONS,
CONCEPTS, CONTESTS, EVENTS, PARTIES, CELEBRATIONS, GATHERINGS, HAPPENINGS,
& UNIQUE ENTERTAINMENT, THEN WHY EXPECT TO HAVE BUSY NIGHTS WITH WOMEN AND
SPENDERS IN YOUR PLACE?
Go to our BIKINI PAGE right now and order your
"SPRING BREAK" Bikinis, in fact when you order now, we add $100. in Club
wear FREE, that we design for you to award to a customer or hold a best
female employee Contest and award our Fashion as the Prize.
Call Diane now at 941-921-7027 and order your
Bikinis.
This year, stop thinking like an outdated Owner
and start thinking like an Owner who is going to take back his nights and
bring in gorgeous women and not settle for hip hop troublemakers and no
tipping losers.
"GIRLS GONE STYLED" created by me is the most
unique new Class not Trash Event you should have an exclusive on in your
Community.
"SPRING BREAK 09" is all about 'GIRLS GONE
STYLED", we will give you the PROMOTION, the MARKETING and the CONCEPT for
your stylish, Bikini Event "NO CHARGE" when you order 4 dozen bikinis,
your going to need that many this "SPRING BREAK". If you think "BIKINI
EVENTS" are outdated, it's because:
A. You have no grasp or insight how to update,
upgrade and uplift your Bikini Promotions, they are basic, boring,
barefoot girls and no "FUN" and no "WOW".
B. The biggest selling issue of "Sports
Illustrated" is it's World Famous February "SWIMSUIT EDITION", so you are
either completely out of touch or too lazy to draw in very hot women to
compete.
C. You give away $100 and think Hot Looking
Girls are going to flock to compete in your second rate, third class
cheesy event. Nobody shows up & not Hot Looking Young Ladies Compete.
D. You promote the event a week in advance, no
wonder one girl even shows up.
E. Your MC demeanors the girls and exploits
them rather than respects them and compliments them, you do a meat market
mentality event rather then a "CUTE N COOL" PACKED BAR.
F. You have no idea about the TEN Brand New
Bikini Concepts that we created that are so FAR ABOVE and AWAY from your
lame swimsuit contests.
THIS IS THE YEAR 2009 ,WHEN IS YOUR CLUB GOING
TO GET IN GEAR?
If your a disbeliever, then I have the
indisputable to tell you,
There is a Club/Sports Bar in Fort Lauderdale,
that is not even located on the beach, but every Sunday, it takes in from
$7000 to $10,000 during the day and early evening, because of it's
"FANATICAL SPORTS & FANTASTIC BABES IN BIKINIS SUNDAYS".
I designed this "CONCEPT" and while your
selling pitchers of beer and wings on Sundays, this Sports Type Venue is
packing in very hot Ladies and spending guys without pitchers of beer and
wings.
I have created Premier Weekly Events
for Bikinis, Tankinis, and Skirtkinis, nobody in your area has ever
presented before.
Just go to our "BIKINI PAGE" and look at a
sampling of our all new 2009 Assorted Prints.
They sell for $75. everywhere.
Look at what you pay for them just $17 each,
and then tell me your not going to have a beer vendor or liquor brand
underwrite this minimum cost?
No, just let your patio area, that deck area,
that outside area sit empty and lose thousands and thousands of dollars.
Some of you seriously should reevaluate your
methods to your madness or lack of?
____________________________________________________________________
PLAN YOUR SPRING BREAK STRATEGIES NOW.
THE DAYS OF WAITING TILL THEY ARE HERE ARE OVER WITH.
YOU CAN'T AFFORD TO PLAY THAT WAIT AND
SEE GAME, NOT THIS YEAR.
YOU ALWAYS WAIT TOO LONG AND THEN
WONDER WHY NOBODY EVER SHOWS UP.
IT'S, BECAUSE YOUR LACK OF ADVANCE
MARKETING.
Your Bar is in a rut,
because imagine yourself as a customer rather than an Owner, look at what
your patron looks at, sit where they sit, see what they see,
hear what they hear, what is there to
do?
What is there to keep them there?
What is there to bring them back?
What is there to for them to tell
their friends?
What do you offer for Women, NO, I
don't mean cheap drinks.
What are your revenue streams, you are
missing out on five direct cash making concepts daily in your own bar
right now.
These are the most challenging and
mind-blowing times to make money in this business, your entire mentality
should be
"REFUSE TO LOSE".
"REFUSE TO LOSE" your patrons to a
competing bar.
"REFUSE TO LOSE" your Nights to other
bars who are offering everything your not.
"REFUSE TO LOSE" your best employees.
"REFUSE TO LOSE" your early afternoon
business.
"REFUSE TO LOSE" your "PARTY HOUR"
Patrons, these are the hours you make serious money.
MY TWO MENTORS:
First, My Father, Morty Unger, He was
CEO of Ansonia Shoes, then when he sold out, he owned Restaurants,
Nightclubs, both in New York City and Fort Lauderdale, he even owned
Sunnycroft Ranch Resort in upstate New York.
He showed me firsthand what marketing,
promotions, consistency and working nonstop was all about.
My Father was awesome in the business.
He demanded excellence without
compromise.
He had me park cars, work spotlights,
fill ice binds, wash glasses, put away liquor, wash dishes, work the door,
I learned from "The Best Of The Best".
My Father didn't follow the rules he
created them for employees, for management and for ownership.
He knew the "CHARM FACTOR" and wooed
his Customers into loyal patrons.
He was the first Club Owner to feature
Frank Sinatra Jr. after he was kidnapped.
He was the first Restaurant Operator
in Florida to have a four window view of Chefs cooking steaks on the open
fire.
He never compromised or copied
anyone.
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Then there is my Uncle, Mel Haber
Owner of the www.inglesideinn.com
in Palm Springs as well as Owner of "Melvyns" Restaurant in Palm Springs.
My Uncle is awesome, he knows how to
schmooze with the most infamous and world famous from Royalty to Hollywood
my Uncle Mel is the "MAN", when it comes to style, class and persona.
In fact he has just written a book
titled " Palm Springs A La Carte", go to
www.amazon.com type in Mel Haber, and buy his book, it is a must read,
can't put down, nonstop firsthand
account of life in the fast paced,
first class, upscale world of Palm Springs Food Beverage, Nightlife and
Lodging.
He was P DIDDY before there was a Puff
Daddy, he was
Randy Gerber, before Cindy even knew
his name, he was and is "The Maven".
Without him Palm would not have a
Springs.
My Father and my Uncle were Club
blazing Creators who were masters of the nightclub universe.
My Father in Fort Lauderdale, my Uncle
in Palm Springs.
My Father always said "you bring in
the Women in and everything else falls into place, but you don't give away
the bar to lure them".
My Father opened the first Burlesque
Nightclub in Fort Lauderdale, what a place, "THE RED CARPET" packed every
night.
My Uncle opened the first
real Ultimate Disco in California that also served food, called "Cecil's",
jammed every night.
Both always said, you have to be a
Visionary and not an ordinary, you either create to generate revenue or
you stay the same and lose the game.
===================================
The Worse Method To Promote A Night Is
Short Lead Time
I am always shaking my head in
disbelief, that Clubs and Bars think a week out, or two weeks out with
flyers and a few radio spots, are going to pack their place for an event/
May I ask, "What Are They Thinking".
It also reminds me of so many
Nightclubs in Vegas, may I state for the record, right here, right now,
LAS VEGAS DOES NOT NEED ANYMORE NIGHTCLUBS.
Attention all Current and Potential
Future Club Owners in Vegas, you are in for the roughest ride of your
nightclub life.
Sadly, and Tragically every club is
not going to survive.
You can proclaim the Biggest Video
Wall, the most Sophisticated Sound System, the most Stylish VIP AREA, the
most Phenomenal Light Show, SO WHAT?
How do you expect to draw a crowd with
flyers, some radio spots and one week's worth of getting the word and just
using some myspace site.
When does it sink it, what your doing
is not working?
SOME OF THE GREATS JAM TOGETHER
For Those Clubs that long for the days
of "Sugarloaf" and their hits like "Green eyed Lady" and "Iron Butterfly"
who does not remember "In- A-Gadda- Da- Vida", or "Rare Earth" and "GET
READY", "LOSING YOU", "CELEBRATE" and of course "The Fine Young
Cannibals", and "She Drives Me Crazy", well the Lead Members of all of
the great Legendary Groups have formed a traveling Live Band called www.classicrockallstars.com
and they are "HOT".
Stop booking local boring bands and
bring in this SELL OUT IN ADVANCE MONSTERS OF THE HITS to pack your club.
Nobody paid me a penny nor is anyone
going to pay me a dime for your booking them, so do because, I said to.
If you don't know how to presale a
concert event out at least a week in advance of the Concert Night, contact
me.
Stop waiting and praying for a heavy
at the door attendance.
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IN MY OPINION, I THINK THE MARCH NIGHTCLUB & BAR SHOW IN
VEGAS IS A TOTAL WASTE OF YOUR TIME.
WHY ARE YOU GOING TO THE LAS VEGAS CLUB SHOW?
WHY ARE YOU GOING TO WASTE MONEY ON AIRFARE, HOTEL, MEALS,
ONLY TO DRINK FOR FREE, AND LEARN NOTHING?
THE SEMINARS ARE BORING, WALK THAT EXHIBITION HALL WITH
FREE LIQUOR SAMPLES, ( SO WHAT) AND LEARN NOTHING, TAKE AWAY NOTHING. THE
SEMINARS DON'T EVEN APPLY TO YOUR ESTABLISHMENT, YOUR AREA OR YOUR CONCEPT
AT ALL.
THEY ARE GENERIC IN THEIR PRESENTATIONS.
YOUR GOING TO SPEND ALL THAT MONEY AND COME BACK,
DISAPPOINTED, DEPRESSED AND DEMORALIZED.
I WILL GIVE YOU ONE PROMOTION THAT WILL GENERATE IN ONE
NIGHT ALL THE COSTS YOU INCUR JUST GOING TO VEGAS FOR THIS NO NEW
CONCEPTS, NO FRESH FUN, NO
INNOVATIVE STRATEGIES, JUST THE SAME OLD DISAPPOINTMENT.
YOU BEEN THERE, YOU SAT THERE, YOU WALKED THE AISLES, YEAR
AFTER YEAR, IT WAS A WAY TO GET AWAY, BUT RIGHT NOW WHAT YOU NEED IS A
DIRECTION TO GET AHEAD.
MARCH IS A JAMMED PACKED MONTH OF PREMIER PROMOTIONS WHY
LEAVE YOUR BAR, WHY LET YOUR CLUB OPERATE WHILE YOUR GONE, WHY HAVE YOUR
SPORTS BAR OPEN WITHOUT YOU THERE, JUST TO GO TO VEGAS AND SPEND, SPEND,
SPEND, THEN GOING HOME WITH NO SOLID CROWD DRAWING CONCEPTS?
WHY NOT JUST CALL ME AND SAVE ALL THAT CASH AND LETS PACK
YOUR PLACE WITH "THE FUN" AND "THE WOW FACTORS" ?
Vegas nightlife is in a free fall, too many
clubs, way too much money invested in atmosphere, way too reliant on
bottle service, and way too much overhead.
What happened in Vegas was so many Nightclub
Visionaries used "OPM" to build and create their night life dreams, that
between the debt service on the investment and the overhead to operate
along with the lack of patrons, add the economic downturn and you have a
real potential for "Vegas Clubs in Vacancy Mode".
Despite the snake eyes situation in Vegas, "The
Mirage" just unveiled it's new updated and spectacular "Volcano".
When you spend $25million for a "Volcano Makeover",
you get a bigger, hotter, louder and thunderous new "Volcano".
The Soundtrack to this spectacle was created by
former Grateful Dead Drummer, Mickey Hart.
Stand back, because 120 fireballs flare in a lagoon
all around the "Volcano".
NO CHARGE to see this once a hour dusk to
dawn, EROTIC ERUPTION.
The problem with this "Volcano" is, hotel rooms in
Vegas are at bargain basement rates, they overbuilt, overdid, over killed
a great Mecca.
Now they are going to spend $30million on a MUSEUM
honoring the MOB GUYS like Bugsy who created Vegas.
Even The FBI is cooperating and participating to
insure that their Agency is accurately represented and portrayed.
Bugsy, I mean "BEN" would be
proud...................................................................................................................
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In Texas, a very nice Hispanic Restaurant
Owner, decides to buy a run down, awful reputation Nightclub, having no
knowledge of the night life industry, within four months he is on the
verge of closing the doors.
After 8 weeks of radio advertising, his Clear
Channel Radio Salesperson tells him "It takes time to work".
Nobody, Nobody, Nobody is showing up and
partying at his club.
His flyers, his radio spots all are totally
ineffective.
Sadly he will be closed by the end of this
month................................
He called me to tell me of
his plight and that he
was broke.
I am The Best at turning around bars, clubs and
lounges, but even I can't right side up the "Titanic".
How anyone can jump into this business with no
prior hands on experience, no first hand knowledge and no expert
consultation, defies common sense.
On New Year's Eve, he booked not one but two
bands in this economy, with a $5 cover charge.
Why, Why, Why?
I tried, I pleaded with him to help him, his
ego would not allow it.
He is closing by Feb. 1st........................................................................
____________________/
FACE THE FACTS, YES MONEY IS TIGHT,
BUT PEOPLE DO WANT TO PARTY, THEY DO WANT TO ENJOY A DRINK, THEY DO WANT
TO MINGLE, MOST ARE SINGLE, THEY DO WANT TO ESCAPE AND ENTER A BAR, A
CLUB, A LOUNGE, WHERE LIKE A GREAT MOVIE, THEY ARE TAKEN INTO A WORLD FREE
OF TENSION, PRESSURE, PROBLEMS AND CRISIS.
THAT'S YOUR PROBLEM, YOU ARE SERVING
THE DRINK, YOU ARE SPINNING THE SONG, YOU ARE SHOWING OFF YOUR LIGHTS AND
SOUND, BUT SO WHAT?
AS I HAVE SAID FOR YEARS AND YEARS,
WHERE IS YOUR "FUN"? WHERE ARE YOUR "WOW FACTORS"?
I HAVE BEEN IN THIS INDUSTRY FOR OVER
40 YEARS, I HAVE SEEN IT ALL, OFTEN I CANNOT UNDERSTAND WHY OWNERS LIVE IN
A BUBBLE, WHY PARTNERS INJECT THEIR SO CALLED IDEAS ONLY TO HAVE THEM
FAIL, WHY OTHER OWNERS DESTROY A GREAT ONGOING BAR OR CLUB?
I THINK EGO IS A MAJOR FACTOR, BECAUSE
INSTEAD OF REALIZING THERE IS SOMEONE WHO KNOWS MORE THAN YOU DO AND IS
FAR MORE IN TUNE WITH WHAT YOUR DOING WRONG AND HOW TO MAKE IT RIGHT, YOU
WOULD RATHER FAIL.
BUT, IF YOUR PREPARED, IF YOUR
MINDSET, IF YOUR READY, IF YOUR WILLING TO TAKE BACK THE NIGHTS AND STOP
WONDERING WHERE EVERYONE IS, AND STOP MAKING EXCUSES FOR YOUR SLOW NIGHTS
AND LACK OF QUALITY PATRONS, THEN PICK UP THE PHONE, CALL RICH UNGER @
941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
EVERY NIGHT, WEDNESDAY, THURSDAY,
FRIDAY, SATURDAY, YOUR OPEN AND EMPTY IS A NIGHT I COULD OF AND WOULD OF
HAD YOU PACKED.
HAPPY NEW YEAR.
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