THE BAR BUSINESS

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THE BAR BUSINESS

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THE BAR BUSINESS
 
  A New York City Restaurant Owner, wants his Son to take over the bar at 10pm at night and do bar business.  Sounds simple enough, but your dealing with a great Son, but only 24.  Already he has been cited for locking the back door by City Officials, and he has only been open four weeks. Taking care of Bar Business is a pragmatic challenge.  Yes you must be practical as to opposed to idealistic.  This "Eat & Drink" Establishment is surrounded by Colleges, which pose the problem of underage patrons?  This young Bar Owner needs major expertise, but his Father is from the "OLD SCHOOL", he refuses to reach outside his own life experiences to teach his Son. The Bar will survive, it will not thrive. You can't ask a 40 year food Man and back of the house expert to teach a young turk what, where, when, who, why, and how of A Bar and the front of the house.  I don't understand why the Father is throwing his Son into a den of wolves with no preparation? The Son has some great ideas , but lacks the knowledge to implement them successfully. The Father is doing his Son, a great disservice. This is no time to learn by your mistakes, not when they can cost you violations, major loss of revenue, possible risk to patrons, lax in judgment by employees, and failure to have the insight to properly operate. Shame on this Father.
 
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OVER 7,000 CASUAL DINING ESTABLISHMENTS WILL CLOSE THIS YEAR.
THIS IS A FACT, NOT FICTION.
THAT'S WHY Y0UR BAR, YOUR LOUNGE, YOUR CLUB, YOUR SPORTS BAR,
HAD BETTER START GETTING A FULL SERVING OF "ORIGINALITY" AND
"CREATIVITY" OR YOU CAN LAY OFF YOUR STAFF AND LOCK YOUR DOORS.
BECAUSE THE MONEY AS I HAVE SAID 1000X, "IS IN THE LIQUOR"................
YOUR "PARTY HOURS" ARE THE VITALITY THAT IS GOING TO KEEP YOU
THRIVING AND NOT JUST SURVIVING.
55% OF AMERICANS ARE EATING OUT LESS NOW, BUT 85% WANT TO DRINK AND DANCE AND PARTY OUT, NOT AT HOME.
WHAT ARE YOU DOING TO TARGET AND HIT THAT MARKET?
WHAT ARE YOU DOING TO REALIZE THIS IS A BRAND NEW, REVOLUTIONARYAND RADICAL FOOD AND BEVERAGE ENVIRONMENT?
90% OF THOSE WHO DRINK AND DINE OUT, DO NOT WANT ACROSS THE BOARD MENU HIKES ALL AT  ONCE.
CAN YOU BLAME THEM?
YOU MAY THINK YOUR BRILLIANT BY RAISING YOUR PRICES ALL AT ONE TIME WITH NEW MENUS, BUT YOU ARE SO "86", YOU HAVE NO CLUE.
YOU HAVE TO INCREASE YOUR STREAMS AND AVENUES OF INCOME NOW.
OR JUST SIT ON YOUR TUCHUS AND WAIT FOR THE ELECTRIC TO GET TURNED OFF.
THIS IS NO TIME FOR IGNORING AND DENYING THE CHALLENGES OF THIS ECONOMIC WAR, IT'S TIME TO FIGHT BACK, STAND TALL, STAND UP AND STAND OUT...................
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I have created a February through March Model Promotion that will attract the most beautiful young ladies in your area to compete.
Of course it includes Bikinis, but it is stylish, sophisticated and very exciting.
Go to our "BIKINIS" page and view a sampling of our new 2009 assorted prints, they are fantastic, and while we sell these bikinis for $75. each, they are American Made, and Outstanding, you simply buy them from us for just $17 each.
No Club offers Potential Models free $75. Bikinis just for competing in the Modeling Event, but you will, and your bar will be packed wall to wall.
Isn't it about time you stopped being a dinosaur in the manner that you operate, promote, market and present your Nightly format?
This Model Event' fits ideally into any upscale Restaurant during the "Party Hours" and any Bistro or Eatery as well.
Restaurant Promotions and not food specials but "Party Hour" Formats are vital to the very survival of restaurants.
Reliance on food service alone will not insure your staying power.
You may have the best Chef since EMERIL, the greatest Service
since the Ritz Carlton, but you need the "Party Hours" to sustain,
support and supply the much needed profitability and extended
cash flow.
   
NEW NIGHTCLUB IDEAS:
RADIO IS NOT THE EFFECTIVE MEDIA CLUB MARKETING TOOL ANY LONGER
PRESIDENT ELECT OBAMA HAS CANCELED ALL WEEKLY RADIO ADDRESSEES
HE IS THE FIRST PRESIDENT SINCE FDR TO NO LONGER USE WEEKLY RADIO ADDRESSES AS HIS MEDIUM TO REACH AMERICANS.
NOPE, THE PRESIDENT ELECT FULLY REALIZES, THE IMPACT AND POWER OF THE NET AND THE WEB, SO THEREFORE. WITH HIS ADMINISTRATION, HE WILL REACH THE AMERICAN PEOPLE WEEKLY THROUGH YOUTUBE.COM
THAT'S RIGHT IF THE PRESIDENT ELECT OF THE UNITED STATES CLEARLY SEES THE DINOSAUR STATE OF RADIO, AND THE FACT THAT AMERICANS NOW ARE COMPUTER SAVVY AND WEB WARRIORS, HE HAS DONE AWAY WITH A TRADITION THAT HAS LONG BEEN HELD.
HE IS 100% RIGHT.
SO THE NEXT TIME YOU SPEND MONEY ON RADIO ASK YOURSELF THIS QUESTION, "IF THE PRESIDENT ELECT CLEARLY UNDERSTANDS THE POWER AND POTENCY OF THE WEB VS RADIO WHY IN THE WORLD ARE YOU STILL WASTING MONEY ON RADIO?"
FOR YOUR INFORMATION, RADIO HAS LOST 22% OF IT'S OVERALL AUDIENCE.
THINK ABOUT IT, SINCE PRESIDENT FDR, RADIO HAS BEEN THE PRIMARY AND ONLY SOURCE FOR WEEKLY ADDRESSES TO THE NATION,
BUT NOW AS WE ENTER 2009, IT'S NOW THE WEB AND NOT RADIO.
WHAT IS IT GOING TO TAKE, TO STOP YOU FROM PAYING IN ADVANCE FOR POORLY PRODUCED, TOTALLY LACKING RESULT GETTING RADIO SPOTS?
 
Christoper The Owner of "OFF THE WAGON" in Alabama sent me an email asking "Why do you insult bar owners?"
I replied, "I write exactly what the experiences are of bar owners as told to me in their frustration".
There are no insults, just real life, no holds barred reality.
Anyone who wants to know what a smart, savvy, very successful longtime bar owner thinks of me, call Adriano at the Rum Jungle at  250-565-4803
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YOU CAN CLAIM ALL YOU WANT, PEOPLE ARE NOT SPENDING ,BUT I TOTALLY DISAGREE WITH YOU.
HERE IS MY FIRST ARGUMENT, THE NEW JAMES BOND MOVIE " QUANTUM OF SOLACE" TOOK IN $70 MILLION IT'S FIRST WEEKEND.
LET ME REPEAT, $70MILLION IT'S FIRST WEEKEND IN TICKET SALES.
YOU CAN CLAIM, YOU HAVE TO OFFER CHEAP DRINKS, FREE BEER, NO COVER CHARGE AND ALL THAT JIVE YOU WANT, BUT THE
FACTS PROVE OTHERWISE, PEOPLE WILL SPEND IF IT'S EXCITING, ENTICING, INVITING, THRILLING, CHILLING, SENSUAL, SEDUCTIVE
MEANING "THE FUN" AND "THE WOW FACTORS"................................................................................................................................................................ 
CHILLED NOT SHAKEN.
UNGER, RICH UNGER. 
 
                       $$$$$$$$$$ VS ??????????????
"OUTBACK" IS BRILLIANT, "RED LOBSTER" IS LOST AT SEA
 
    WHEN YOU ADVERTISE A STEAK FOR $9.99 THAT COMES
WITH TWO SIDES, AND BREAD, PEOPLE STOP, THINK AND REACT...............................................
FOR "OUTBACK" TO FINALLY MARKET A PRICE POINT SHOWS YOU THE EXTRAORDINARY TIMES WE ARE FACING IN THE FOOD AND BEVERAGE INDUSTRY.
I TIP MY HAT TO THEIR QUICK ON THEIR FEET THINKING.
IN FACT "OUTBACK" AND THE PARENT COMPANY "OSI", HAS REDUCED THE PRICE UNDER $15 ON MORE OF THEIR MAIN DISHES, BECAUSE THEY REALIZE YOU CANNOT CHARGE WHAT THEY WERE ANYMORE WHILE THE COUNTRY IS GOING THROUGH THIS RESTACESSION. 
 BUT THEN WE COME TO "RED LOBSTER", AND THEIR ENTIRE MARKETING CAMPAIGN BASED ON "WOOD BURNING" THE FISH, THE LOBSTER, THE SHRIMP AND EVEN THE STEAK, MAY I ASK A SIMPLE QUESTION,
WHO CARES?
WHAT IS DARDEN THINKING?
 NOT LONG AGO, THE PRESIDENT OF "RED LOBSTER" DECIDED AN ENDLESS CRAB PROMOTION OF "ALL YOU CAN EAT" WAS THE WAY TO GO, THE ENDLESS CRAB SURE DID GO, SO DID THE PRESIDENT OF "RED LOBSTER". THAT PROMOTION COST "RED LOBSTER" HUNDREDS OF THOUSANDS OF DOLLARS IN FOOD COSTS................................
NOW THEY CREATE AN ADVERTISING CAMPAIGN, BASED NOT ON PRICE, NOT ON QUANTITY, BUT ON "WOOD BURNING".
WHO IS PAYING FOR THE WOOD?
WHO IS PAYING FOR THE CHEF TO LEARN HOW TO COOK WITH WOOD?
YOU ARE. YOU ARE. YOU ARE. YOU ARE. YOU ARE.
THEY DON'T EVEN MENTION PRICE.
TALK ABOUT FISH OUT OF WATER..............................
"RED LOBSTER"  WHAT THIS MARKETING AND
5. Same dark, drab, worn and torn look.
6. Same lazy, unmotivated bartenders.
7. Same customers,no new faces coming in.
8. Same 20 year old promotions that nobody cares about.
9. Same Menu, with overpriced, outdated food items.
10. SAME, SAME, SAME, SAME...................................
IT'S REALLY time you called Rich Unger @ 941-921-7027 and DISCOVER the METHOD TO THE MONEY and not closing more nights, closing early, lowering drink prices, giving away beer.
Seriously, why let another month of sinking cash flow get worse and worse?
 
In My Opinion, This MARCH, SKIP VEGAS AND MAKE MORE MONEY BY NOT GOING TO THE CLUB & BAR SHOW.
That's right save your money, no airplane tix, no hotel rooms, no meals, no walking, talking, and accomplishing nothing.
No sitting through Seminars that will not give you one single "CONCEPT" to capitalize on.
No walking up and down the exhibit area saying "HI" to the same old yearly Vendors with no new cutting edge, innovative MUST HAVE products or services.
Do you need to fly to Vegas to have liquor vendors give you free drinks?
Do you need to stay in Vegas to listen to "been there", "done that" speakers?
Do yourself a favor, add up all your going to spend to attend, then add up all that you get out of going, and see if the  TAKE HOME KNOWLEDGE" pays for the "GO THERE EXPENSES"?
Then call me and let me give you Premier Promotion, Theme, Concept, Event, Party, Celebration, Contest, Happening, Gathering and Unique Entertainment that you won't hear or learn in Vegas.
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I had a Club in California read one of my Articles about radio losing it's audience, and it's ability to generate packed nights at clubs, so the Owner of this Club, did not spend his $100,000. budget on radio for one full year, and after the year was up, he called me to say "Rich, I waited a year to call you to say you were right".
"We didn't spend our Advertising Budget on Radio this past Year, and we did not decline $1 in revenue and sales" 
I don't need to take a bow, I knew this already.
He just tested what he considered my "THEORY" and found out first hand, by saving 100k he did it my way.
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Then I had a Club in Canada buy a Mechanical Bull, the Owner called me to say "What can we do with the bull?"
I said, why are you trying to reinvent the wheel, "Bikini Bull Riding" is and always will be very cutting edge, the key that 99% of the Clubs that have the bull don't do, is give every young lady who rides the bull, a Free $75. Bikini to wear, ride and keep.
Far too many clubs rely on female patrons to bring a bikini with them. (DUMB)
But................When you want the HOT FEMALES to ride the bull, you call Diane at our Office at 941-921-7027 and you buy our $75. bikinis for just $17 each, in beautiful assorted prints, and you have male patrons sponsor the girls by letting your male customers pay for the bikini and they are the Girl's Official Sponsor.
All the Sponsors sit at a special table, so designated.
Go to our home page, click on "BIKINIS" and see a sampling of our brand new 2009 assorted prints.
I have Concepts for Mechanical Bull Riding that pack clubs, but you have to EXCITE & ENTICE your local area with a fresh new way to make the Bull, COOL.................................................................................................

  FINALLY, IT'S 2009, A NEW YEAR, BUT YOUR STILL OPERATING BACK THERE.
I DON'T KNOW WHAT YOUR THINKING OR WHY YOU WAIT, DELAY, STALL, HESITATE
AND REFUSE TO ACCEPT THE MAJOR TRANSFORMATION THE NIGHTCLUB, BAR, RESTAURANT,
SPORTS BAR, LOUNGE, AND BEACH BAR INDUSTRY HAS RECENTLY GONE THROUGH, BUT I CAN
TELL YOU THIS MUCH, WHEN YOUR PLACE IS EMPTY, WHEN YOUR EMPLOYEES ARE DOWN AND OUT, WHEN YOU IN YOUR HEART KNOW YOU ARE NOT MAKING IT HAPPEN, YOU EITHER SHOULD PICK UP THE PHONE AND BE PREPARED FOR THE BEST OF THE BEST, BY CALLING 941-921-7027 AND TALK TO RICH UNGER OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
LEAVE YOUR EGO AT THE BAR, AND USE YOUR HEAD TO TURN YOUR DOWN NIGHTS INTO LINE OUTSIDENIGHTS.
STOP SAYING, EVERYONE IS SLOW, BECAUSE THAT'S JUST NOT TRUE.
YOU ARE, BUT MANY ARE NOT.......................................................................



 

Copyright � 2009 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.