THE BAR BUSINESS
A New York City Restaurant Owner,
wants his Son to take over the bar at 10pm at night and do bar business.
Sounds simple enough, but your dealing with a great Son, but only
24. Already he has been cited for locking the
back door by City Officials, and he has only been open four weeks.
Taking care of Bar Business is a pragmatic challenge.
Yes you must be practical as to opposed to idealistic.
This "Eat & Drink" Establishment is surrounded by Colleges, which
pose the problem of underage patrons? This
young Bar Owner needs major expertise, but his Father is from the "OLD
SCHOOL", he refuses to reach outside his own
life experiences to teach his Son. The Bar will
survive, it will not thrive. You can't ask a 40
year food Man and back of the house expert to teach a young turk what,
where, when, who, why, and how of A Bar and the
front of the house. I
don't understand why the Father is throwing his Son into a den of wolves
with no preparation? The Son has some great
ideas , but lacks the knowledge to implement them successfully.
The Father is doing his Son, a great disservice.
This is no time to learn by your mistakes, not when they can cost
you violations, major loss of revenue, possible
risk to patrons, lax in judgment by employees, and failure to have the
insight to properly operate.
Shame on this Father.
___________________________________________/
OVER 7,000 CASUAL DINING
ESTABLISHMENTS WILL CLOSE THIS YEAR.
THIS IS A FACT, NOT FICTION.
THAT'S WHY Y0UR BAR, YOUR LOUNGE, YOUR
CLUB, YOUR SPORTS BAR,
HAD BETTER START GETTING A FULL
SERVING OF "ORIGINALITY" AND
"CREATIVITY" OR YOU CAN LAY OFF YOUR
STAFF AND LOCK YOUR DOORS.
BECAUSE THE MONEY AS I HAVE SAID
1000X, "IS IN THE LIQUOR"................
YOUR "PARTY HOURS" ARE THE VITALITY
THAT IS GOING TO KEEP YOU
THRIVING AND NOT JUST SURVIVING.
55% OF AMERICANS ARE EATING OUT LESS
NOW, BUT 85% WANT TO DRINK AND DANCE AND PARTY
OUT, NOT AT HOME.
WHAT ARE YOU DOING TO TARGET AND HIT
THAT MARKET?
WHAT ARE YOU DOING TO REALIZE THIS IS
A BRAND NEW, REVOLUTIONARYAND RADICAL FOOD AND BEVERAGE ENVIRONMENT?
90% OF THOSE WHO DRINK AND DINE OUT,
DO NOT WANT ACROSS THE BOARD MENU HIKES ALL AT
ONCE.
CAN YOU BLAME THEM?
YOU MAY THINK YOUR BRILLIANT BY
RAISING YOUR PRICES ALL AT ONE TIME WITH NEW
MENUS, BUT YOU ARE SO "86",
YOU HAVE NO CLUE.
YOU HAVE TO INCREASE YOUR STREAMS AND
AVENUES OF INCOME NOW.
OR JUST SIT ON YOUR TUCHUS AND WAIT
FOR THE ELECTRIC TO GET TURNED OFF.
THIS IS NO TIME FOR IGNORING AND
DENYING THE CHALLENGES OF THIS ECONOMIC WAR,
IT'S TIME TO FIGHT BACK, STAND TALL, STAND UP AND STAND
OUT...................
===========================================================
I have created a February through March Model Promotion
that will attract the most beautiful young ladies in your area to compete.
Of course it includes Bikinis, but it is stylish,
sophisticated and very exciting.
Go to our "BIKINIS" page and view a sampling of our new
2009 assorted prints, they are fantastic, and while we sell these bikinis
for $75. each, they are American Made, and Outstanding, you simply buy
them from us for just $17 each.
No Club offers Potential Models free $75. Bikinis just for
competing in the Modeling Event, but you will, and your bar will be packed
wall to wall.
Isn't it about time you stopped being a dinosaur in the
manner that you operate, promote, market and present your Nightly format?
This Model Event' fits ideally into any upscale Restaurant
during the "Party Hours" and any Bistro or Eatery as well.
Restaurant Promotions and not food specials but "Party
Hour" Formats are vital to the very survival of restaurants.
Reliance on food service alone will not insure your staying
power.
You may have the best Chef since EMERIL, the greatest
Service
since the Ritz Carlton, but you need the "Party Hours" to
sustain,
support and supply the much needed profitability and
extended
cash flow.
NEW NIGHTCLUB IDEAS:
RADIO IS NOT THE EFFECTIVE MEDIA CLUB
MARKETING TOOL ANY LONGER
PRESIDENT ELECT OBAMA HAS CANCELED ALL
WEEKLY RADIO ADDRESSEES
HE IS THE FIRST PRESIDENT SINCE FDR TO
NO LONGER USE WEEKLY RADIO ADDRESSES AS HIS MEDIUM TO REACH AMERICANS.
NOPE, THE PRESIDENT ELECT FULLY
REALIZES, THE IMPACT AND POWER OF THE NET AND THE WEB, SO THEREFORE. WITH
HIS ADMINISTRATION, HE WILL REACH THE AMERICAN PEOPLE WEEKLY THROUGH
YOUTUBE.COM
THAT'S RIGHT IF THE PRESIDENT ELECT OF
THE UNITED STATES CLEARLY SEES THE DINOSAUR STATE OF RADIO,
AND THE FACT THAT AMERICANS NOW ARE COMPUTER SAVVY AND WEB
WARRIORS, HE HAS DONE AWAY WITH A TRADITION THAT HAS LONG BEEN HELD.
HE IS 100% RIGHT.
SO THE NEXT TIME YOU SPEND MONEY ON
RADIO ASK YOURSELF THIS QUESTION, "IF THE PRESIDENT ELECT CLEARLY
UNDERSTANDS THE POWER AND POTENCY OF THE WEB VS RADIO WHY IN THE WORLD ARE
YOU STILL WASTING MONEY ON RADIO?"
FOR YOUR INFORMATION, RADIO HAS LOST
22% OF IT'S OVERALL AUDIENCE.
THINK ABOUT IT, SINCE PRESIDENT FDR,
RADIO HAS BEEN THE PRIMARY AND ONLY SOURCE FOR WEEKLY ADDRESSES TO THE
NATION,
BUT NOW AS WE ENTER 2009, IT'S NOW THE
WEB AND NOT RADIO.
WHAT IS IT GOING TO TAKE, TO STOP YOU
FROM PAYING IN ADVANCE FOR POORLY PRODUCED, TOTALLY LACKING
RESULT GETTING RADIO SPOTS?
Christoper The Owner of "OFF THE WAGON" in Alabama
sent me an email asking "Why do you insult bar owners?"
I replied, "I write exactly what the experiences
are of bar owners as told to me in their frustration".
There are no insults, just real life, no holds
barred reality.
Anyone who wants to know what a smart, savvy, very
successful longtime bar owner thinks of me, call Adriano at the Rum Jungle
at 250-565-4803
++++++++++++++++++++++++++
YOU CAN CLAIM ALL YOU WANT, PEOPLE ARE NOT
SPENDING ,BUT I TOTALLY DISAGREE WITH YOU.
HERE IS MY FIRST ARGUMENT, THE NEW JAMES
BOND MOVIE " QUANTUM OF SOLACE" TOOK IN $70 MILLION IT'S FIRST WEEKEND.
LET ME REPEAT, $70MILLION IT'S FIRST
WEEKEND IN TICKET SALES.
YOU CAN CLAIM, YOU HAVE TO OFFER CHEAP
DRINKS, FREE BEER, NO COVER CHARGE AND ALL THAT JIVE YOU WANT, BUT THE
FACTS PROVE OTHERWISE, PEOPLE WILL SPEND IF
IT'S EXCITING, ENTICING, INVITING, THRILLING, CHILLING, SENSUAL, SEDUCTIVE
MEANING "THE FUN" AND "THE WOW
FACTORS"................................................................................................................................................................
CHILLED NOT SHAKEN.
UNGER, RICH UNGER.
$$$$$$$$$$ VS
??????????????
"OUTBACK" IS BRILLIANT, "RED
LOBSTER" IS LOST AT SEA
WHEN YOU ADVERTISE A STEAK FOR
$9.99 THAT COMES
WITH TWO SIDES, AND BREAD, PEOPLE
STOP, THINK AND REACT...............................................
FOR "OUTBACK" TO FINALLY MARKET A
PRICE POINT SHOWS YOU THE EXTRAORDINARY TIMES WE ARE FACING IN THE FOOD
AND BEVERAGE INDUSTRY.
I TIP MY HAT TO THEIR QUICK ON
THEIR FEET THINKING.
IN FACT "OUTBACK" AND THE PARENT
COMPANY "OSI", HAS REDUCED THE PRICE UNDER $15 ON MORE OF THEIR MAIN
DISHES, BECAUSE THEY REALIZE YOU CANNOT CHARGE WHAT THEY WERE ANYMORE
WHILE THE COUNTRY IS GOING THROUGH THIS RESTACESSION.
BUT THEN WE COME TO "RED
LOBSTER", AND THEIR ENTIRE MARKETING CAMPAIGN BASED ON "WOOD BURNING" THE
FISH, THE LOBSTER, THE SHRIMP AND EVEN THE STEAK, MAY I ASK A SIMPLE
QUESTION,
WHO CARES?
WHAT IS DARDEN THINKING?
NOT LONG AGO, THE PRESIDENT OF
"RED LOBSTER" DECIDED AN ENDLESS CRAB PROMOTION OF "ALL YOU CAN EAT" WAS
THE WAY TO GO, THE ENDLESS CRAB SURE DID GO, SO DID THE PRESIDENT OF "RED
LOBSTER". THAT PROMOTION COST "RED LOBSTER" HUNDREDS OF THOUSANDS OF
DOLLARS IN FOOD COSTS................................
NOW THEY CREATE AN ADVERTISING
CAMPAIGN, BASED NOT ON PRICE, NOT ON QUANTITY, BUT ON "WOOD BURNING".
WHO IS PAYING FOR THE WOOD?
WHO IS PAYING FOR THE CHEF TO
LEARN HOW TO COOK WITH WOOD?
YOU ARE. YOU ARE. YOU ARE. YOU
ARE. YOU ARE.
THEY DON'T EVEN MENTION PRICE.
TALK ABOUT FISH OUT OF
WATER..............................
"RED LOBSTER"
WHAT THIS MARKETING AND
5. Same dark, drab, worn and torn look.
6. Same lazy, unmotivated bartenders.
7. Same customers,no new faces coming in.
8. Same 20 year old promotions that nobody
cares about.
9. Same Menu, with overpriced, outdated food
items.
10. SAME, SAME, SAME,
SAME...................................
IT'S REALLY time you called Rich Unger @
941-921-7027 and DISCOVER the METHOD TO THE MONEY and not
closing more nights, closing early, lowering drink prices, giving
away beer.
Seriously, why let another month of sinking
cash flow get worse and worse?
In My Opinion, This MARCH, SKIP VEGAS AND MAKE
MORE MONEY BY NOT GOING TO THE CLUB & BAR SHOW.
That's right save your money, no airplane tix,
no hotel rooms, no meals, no walking, talking, and accomplishing nothing.
No sitting through Seminars that will not give
you one single "CONCEPT" to capitalize on.
No walking up and down the exhibit area saying
"HI" to the same old yearly Vendors with no new
cutting edge, innovative MUST HAVE products or services.
Do you need to fly to Vegas to have liquor
vendors give you free drinks?
Do you need to stay in Vegas to listen to "been
there", "done that" speakers?
Do yourself a favor, add up all your going to
spend to attend, then add up all that you get out of going, and see if
the TAKE HOME KNOWLEDGE" pays for the "GO THERE EXPENSES"?
Then call me and let me give you Premier
Promotion, Theme, Concept, Event, Party, Celebration, Contest, Happening,
Gathering and Unique Entertainment that you won't hear or learn in Vegas.
<<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
I had a Club in California read one of
my Articles about radio losing it's audience,
and it's ability to generate packed nights at clubs, so the Owner of this
Club, did not spend his $100,000. budget on radio for one full year, and
after the year was up, he called me to say "Rich, I waited a year to call
you to say you were right".
"We didn't spend our Advertising Budget on
Radio this past Year, and we did not decline $1 in revenue and sales"
I don't need to take a bow, I knew this
already.
He just tested what he considered my "THEORY"
and found out first hand, by saving 100k he did it my way.
//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Then I had a Club in Canada buy a Mechanical
Bull, the Owner called me to say "What can we do with the bull?"
I said, why are you trying to reinvent the
wheel, "Bikini Bull Riding" is and always will be very cutting edge, the
key that 99% of the Clubs that have the bull don't do, is give every young
lady who rides the bull, a Free $75. Bikini to wear, ride and keep.
Far too many clubs rely on female patrons to
bring a bikini with them. (DUMB)
But................When you want the HOT
FEMALES to ride the bull, you call Diane at our Office at 941-921-7027 and
you buy our $75. bikinis for just $17 each, in
beautiful assorted prints, and you have male patrons sponsor the girls by
letting your male customers pay for the bikini and they are the Girl's
Official Sponsor.
All the Sponsors sit at a special table, so
designated.
Go to our home page, click on
"BIKINIS" and see a sampling of our brand new 2009 assorted prints.
I have Concepts for Mechanical Bull Riding that
pack clubs, but you have to EXCITE & ENTICE your local area with a fresh
new way to make the Bull,
COOL.................................................................................................
FINALLY, IT'S 2009, A NEW YEAR, BUT YOUR
STILL OPERATING BACK THERE.
I DON'T KNOW WHAT YOUR THINKING OR WHY YOU WAIT,
DELAY, STALL, HESITATE
AND REFUSE TO ACCEPT THE MAJOR TRANSFORMATION THE
NIGHTCLUB, BAR, RESTAURANT,
SPORTS BAR, LOUNGE, AND BEACH BAR INDUSTRY HAS
RECENTLY GONE THROUGH, BUT I CAN
TELL YOU THIS MUCH, WHEN YOUR PLACE IS EMPTY, WHEN
YOUR EMPLOYEES ARE DOWN AND OUT, WHEN YOU IN
YOUR HEART KNOW YOU ARE NOT MAKING IT HAPPEN, YOU EITHER SHOULD PICK UP
THE PHONE AND BE PREPARED FOR THE BEST OF THE BEST, BY CALLING
941-921-7027 AND TALK TO RICH UNGER OR EMAIL
RICHUNGER@PROMOTINGNIGHTCLUBS.COM
LEAVE YOUR EGO AT THE BAR, AND USE YOUR HEAD TO
TURN YOUR DOWN NIGHTS INTO LINE OUTSIDENIGHTS.
STOP SAYING, EVERYONE IS SLOW, BECAUSE THAT'S JUST
NOT TRUE.
YOU ARE, BUT MANY ARE NOT.......................................................................
