ShotPaks & STR8UP, THE NEW "BAR FUN"
Just when you thought there was no new
creative, cutting edge, extraordinary way to sell shots,
along comes the "FRESH", "FLAIR", "FUN" of
www.beveragepouchgroup.com
What a sensual way of doing a shot!
WELCOME TO THE NEXT GENERATION OF "SHOTS".
The "ShotPak" is a single serving, ready to
drink cocktail that comes in a patented pouch.
This 1.7 ounce shot is designed as the
quickest, easiest, safest, way to enjoy both mixed shots, such as in the
infamous party favorite Shot, "Purple Hooter" the luring quiet lion of
shots, "Lemon Drop", the always in demand "Kamikaze", and finally the
spectacular "Sour Apple".
No more mixing, pouring, wasting time, washing
shot glasses, using antiquated test tubes.
Now, it's all about selling the premixed
phenomenal "ShotPak".
THE POUCH IS PATENTED. IT IS SO FAR BEYOND A
SHOT SERVED IN A GLASS.
From the packaging presentation to the actual
drinking of the "ShotPak" it's all about The New "BAR FUN".
With more and more patrons wanting their shots
straight up, the additional "BAR FUN" comes in the form of the "STR8UP"
Superb Liquors, which also are designed for the smooth, simple enjoyment
of Premium Whiskey, Premium Vodka, Premium Rum and of course Premium
Tequila.
It's the 'Shot without the glass".
For Bars, Nightclubs, Lounges and Sports Bars
it's the newest form of cash flow without the hassles, the labor costs,
and the time element.
No more "tooter-shooter girls" it's time to
feature the "ShotPak Babes" with no tray of lame, lacking shots, but with
the "ShotPak" variety of mixed shots and "STR8UP" Top Shelf Liquors.
I call it "INSTANT SHOTIFICATION".
IT'S READY TO DRINK COCKTAILS.
It's the ALL IN ONE www.beveragepouchgroup.com,
it's for on premise partying and for off premise sales, packed in a six
pack or twelve pack, it's the first 21st Century innovative way to have a
shot.
REACH FOR THE BEACH, FOR THE GAME, FOR THE
CONCERT, FOR THE CAMP GROUNDS, TO WATCH THE SUNSET, IT'S PERFECTLY
ECO-FRIENDLY.
The Packaging is the lure, the Shot is the
taste, the SHOTSATION.........................................
IN THESE CHALLENGING TIMES IN THE BAR BIZ, "ShotPak"
& "STR8UP"ARE THE RIGHT SHOT CONCEPTS TO CASH IN ON, CAPITALIZE ON, AND
CREATE THE NEW "BAR FUN" WITH.
THESE TWO HEAD TURNING VERSIONS OF "NEW BAR
FUN" ARE RICHIE "MUST HAVES" ON YOUR BAR.
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IT'S NOW FEBRUARY, VALENTINE'S DAY =
THOUSANDS IN CASH,
MARDI GRAS = THOUSANDS IN CASH
ST. PATRICK'S DAY = THOUSANDS IN
CASH
SPRING BREAK NOW THROUGH APRIL 20TH =
TENS OF THOUSANDS IN CASH
WHAT ARE YOU PREPARED TO DO?
BARS, BARS, BARS, BARS, BARS, BARS, BARS, BARS,
BARS, BARS, BARS, BARS
BARS NEED TO CHANGE THEIR WAYS.
NO MORE FLYERS, THEY DO NOT WORK.
THE ATTENTION SPAN OF A FLYER IS ABOUT
5 SECONDS.
HANDING OUT FLYERS FROM HUNDREDS TO
THOUSANDS DO NOT PRODUCE VIABLE RESULTS.
CLUB PROMOTERS USE FLYERS BECAUSE THEY
ARE VERY, VERY CHEAP AND THEY HAVE THIS
ILLUSION THAT FLYERS PACK CLUBS.
WRONG.
DISADVANTAGES OF CLUB PROMOTERS =
GIVING UP DOOR REVENUE, LOSING QUALITY PATRONS, RELINQUISHING YOUR FORMAT
JUST TO BRING IN NON SPENDING, NON TIPPING UNWORTHY SLOBS, TROUBLEMAKERS
AND PROBLEMATIC PEOPLE.
I HAVE STUDIED THIS TYPE OF CLUB
PROMOTER TACTIC FOR THE PAST 10 YEARS, AND I HAVE YET TO FIND WHERE IT IS
PRODUCTIVE AND PROFITABLE FOR ANY CLUB
IN 2009.
NO MORE RADIO SPOTS, NOBODY IS
LISTENING, CLEAR CHANNEL IS LAYING OFF THOUSANDS OF EMPLOYEES AND SELLING
30 SECOND SPOTS INSTEAD OF 60 SECOND SPOTS, BECAUSE RADIO AUDIENCE IS DOWN
ANYWHERE FROM 10% TO 25% IN VARIOUS MARKETS. THE WORSE ASPECT OF CLEAR
CHANNEL'S RESPONSE TO THEIR DEVASTATING DROP IN AD REVENUE IS THIS
NATIONAL FORMAT WHERE ONE DJ BROADCASTS TO MANY MARKETS AT ONCE AND TRIES
TO GIVE A SENSE OF LOCALIZED CONTENT, WHEN IN FACT THERE IS NO CONNECTION
OF ANY KIND BETWEEN THE MARKETS AND THIS ONE DJ WHO IS ATTEMPTING TO
PLACATE THE BRASS AT CLEAR CHANNEL BY IGNORING WHAT MADE RADIO GREAT,
LOCAL, ON AIR PERSONALITIES AND COMMUNITY INVOLVEMENT.
NOW IT'S A TOTAL BROADCAST FRAUD.
NEWSPAPER ADS ARE TOTALLY WORTHLESS.
NOBODY WHO IS SEEKING TO PARTY, TO
PARTICIPATE, TO
PARTAKE IS GOING TO LOOK IN THE
NEWSPAPER TO FIND OUT WHAT BAR, WHAT CLUB IS "THEE PLACE TO GO".
THE DAYS OF INSTRUCTIONAL ADS
FEATURING YOUR BAR'S NAME, ADDRESS AND A CATCHY SLOGAN ARE OVER.
FROM ALTERNATIVE NEWSPAPERS TO DAILY
NEWSPAPERS YOU CANNOT EXPECT RESULTS ANYMORE.
WHY DO YOU THINK IN SOME MAJOR
MARKETS, THE DAILY NEWSPAPER ITSELF IS UP FOR SALE?
SO, YOU ASK THEN WHAT DOES WORK, AH THAT IS
WHERE I COME IN.
I HAVE STUDIED THE BAR/NIGHTCLUB MARKETING,
MEDIA, ADVERTISING CHOICES FOR THE PAST FIVE YEARS AND I CAN
STATE UNEQUIVOCALLY THAT "IT IS A BRAND NEW
WORLD" TO REACH PARTY PEOPLE.
WE ARE IN THE MIDST OF A MUCH MORE
SOPHISTICATED, AND HIGHLY FAST PACED BAR/NIGHTCLUB MESSAGE MAKER.
NO LONGER WILL THE PAST PRODUCE THE RESULTS IN
THE FUTURE.
NO LONGER WILL WHAT YOU DID EVEN TWO YEARS AGO
GENERATE THE MUCH NEEDED AND DESIRED RESULTS YOU NEED.
If you bar holds 100 patrons, capacity wise,
that actually means you can pack in 150 customers, there is no reason why
you should not be crowded four nights a
week..................................
If your Club holds 400 guests, capacity wise,
that really means you can jam 500 people in, again there is no reason why
you should not be slammed with Women and Spenders four nights a
week.....................
THE REASON YOUR BAR, YOUR CLUB AND YOUR SPORTS
BAR IS EMPTY MOST NIGHTS IS BECAUSE OF A VERY SIMPLE FACT, YOUR NOT GIVING
ANYONE A UNIQUE, AND EXCITING, AND INVITING REASON TO FREQUENT YOUR PLACE.
YOU ARE NO DIFFERENT THAN YOUR COMPETITION.
THERE IS SO MUCH "FUN", SO MANY "WOW FACTORS"
THAT YOUR SIMPLY IGNORING, PERHAPS YOUR TOO BURNT OUT, MAYBE YOUR TOO
LAZY, COULD IT BE YOUR OUT OF TOUCH WITH THE CULTURE OF TODAY?
NO MATTER THE REASON, YOU COSTING YOURSELF AND
YOUR PLACE TENS OF THOUSANDS OF DOLLARS.
YOU SHOULD BE RUNNING ON EVERY CYLINDER OF
CASH REVENUE GENERATING POWER FROM WITHIN YOUR ESTABLISHMENT.
FROM FOOD, TO THE BAR, FROM THE DOOR CHARGE TO
THE VENDING, FROM THE GAMES TO THE BAR FUN, FROM THE NEW CONCEPT IN BOTTLE
SERVICE AND FORGET VIP THOSE DAYS ARE YESTERDAY, THERE'S A BRAND NEW WAY
OF MARKETING AND SELLING OUT THOSE AREAS AS WELL AS A NEW NAME FOR THAT
PART OF THE CLUB.
YOU CAN EITHER STAY JUST THE WAY YOU ARE, OR
YOU CAN REINVENT YOUR BAR TO WHERE IT SHOULD BE NOW?
MENU PRICES, MENU PRICES, MENU
PRICES, MENU PRICES, MENU PRICES, MENU PRICES
THE NEW PRICE POINTS FOR BREAKFAST, $4,
FOR LUNCH $5.99 FOR DINNER $9.99
THESE ARE THE NEW POWER PULLING, PATRON
PACKING, PRICE POINTS FOR
2009 TO DINE..................................................................................................................................
"DENNYS" $4 BREAKFAST IS A HUGE SUCCESS.
"WENDY'S IS DOING AWAY WITH BREAKFAST.
"PERKINS" BREAKFASTS ARE WAY TOO HIGH.
"MCDONALD'S" STILL RULES FOR BREAKFAST
"DUNKIN DONUTS" IS DOING GREAT WITH BREAKFAST.
"STARBUCKS" IS HURTING BIG TIME.
FOR LUNCH THE KEY PRICE IS $5.99
No casual dining chain, no single free standing
establishment, no cafe, no bistro,
no eatery, should be charging more than $5.99
for lunch.
FOR DINNER $9.99 IS FILLING SEATS NIGHTLY
First came "OUTBACK" with it's $9.99 steak.
Now, "APPLEBEES" rolls out it's $9.99 steak.
UPSCALE IS A NO SALE RIGHT NOW
THE NEW KEY DINNER PRICE IS $9.99
There is not a reason in this industry, that
every
Restaurant cannot meet the challenge of Dinner
for just $9.99
Let Rich Unger take your Restaurant and add the
Party Hours which brings in real cash, real profit with very little
overhead.
Why close when the food service stops, when
it's really when the cash flow starts?
HOW CAN YOU AFFORD TO SPEND ON
NEWSPAPER ADS THAT NOBODY LOOKS AT, RADIO SPOTS THAT NOBODY LISTENS TO,
FLYERS THAT NOBODY READS?
ONE OF THE MOST VIABLE, MOST
PRODUCTIVE, MOST RESULT
YOU CAN WASTE YOUR MONEY OR YOU CAN
MAKE MONEY FROM WHAT YOU SPEND, TO REACH PARTY PEOPLE IN YOUR AREA.
FOR SPRING BREAK, THERE IS NO EASIER,
FASTER WAY TO REACH ALL THESE PARTY PEOPLE, THEN
WWW.CLUBTEXTING.COM
THINK ABOUT WHAT YOUR BAR IS DOING IN
CASH FLOW TONIGHT?
THINK ABOUT WHAT YOU DID TO TRY TO
IMPROVE YOUR BUSINESS?
THERE ARE COPYCATS, BUT ONLY ONE
PREMIER, ULTIMATE TEXTING COMPANY.
I HAVE NEVER SEEN SO MANY BARS, SO
MANY LOUNGES, SO MANY RESTAURANTS, SO MANY CLUBS OVER ORDER THEIR LIQUOR,
LISTENING TO THEIR "SOUTHERN SALESMAN" WHO IS UNDER THE PRESSURE TO PUMP
AND PUSH NEW BRANDS, NEW FLAVORS AND PUT THEM ON YOUR BAR.
BUT, YOU KNOW VERY WELL, THEY WILL
NEVER SELL.
SO YOU BUY TO APPEASE YOUR SALESMAN
AND YOU END UP WRITING A BAD CHECK OR FAILING TO PAY YOUR LIQUOR VENDORS
ON TIME, THUS YOU GO ON THE LIST.
THESE ARE NOT THE TIMES TO BE
LISTENING TO SALESPEOPLE WHO HAVE ONE GOAL AND ONE GOAL ONLY, TO ENTICE
YOU TO SPEND WHAT YOU SHOULD NOT BE DOING ON PRODUCTS, SERVICES AND MEDIA
THAT YOU DO NOT NEED.
THE ONLY PERSON LOOKING OUT FOR YOU IS
ME.
WHEN I SPOT A "MUST HAVE" I MAKE IT
KNOWN, BUT THEY ARE FAR AND FEW.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
BAD WEATHER, TOUGH TIMES = YOUR BAR
NEEDS TO REACT, RESPOND, REGROUP
Almost every region of the US and many
other areas of other Nations have experienced
both rough weather month after month
and tough economic times.
Now it's urgent, you react, you
respond, you regroup.
No longer can you simply open your
doors, offer cheap and free drinks/beer, bring in
the same local bands, offer the
same format.
The same strategies should be applied
to "Billiards Halls" that have bars.
How can you just hold pool leagues,
and rely on Billiards for income, when you should
be expanding your entire format to
feature, focus and fine tune your "NIGHT LIFE".
Bowling Lanes cannot simply depend on
people bowling, or bowling leagues, they too
must respond to the current financial
fiasco, by taking control of their bar and rolling out
"THE FUN" and "THE WOW FACTORS", it is
no longer an option, it is demanded.
TO OWNERS WHO REFUSE TO THINK AND ACT
I ASK YOU, HOW CAN YOU, WHY WOULD YOU,
HOW DO YOU JUSTIFY THE FACT YOUR BAR,
YOUR CLUB, YOUR SPORTS BAR IS EMPTY,
SLOW, AND YOUR NUMBERS ARE DOWN, WAY
DOWN, YET YOU REFUSE TO ADAPT, AND
APPLY "THE FUN" AND "THE WOW FACTORS"?
FROM BILLIARDS TO BOWLING, FROM
LOUNGES TO CLUBS, FROM BARS TO SPORTS BARS,
FROM RESTAURANTS TO BEACH BARS AND
DIVE BARS, EITHER YOU REALIZE THE CURRENT
CHALLENGES YOU FACE AND ADAPT OR YOU
CAN SLOWLY SUFFER AND SINK.
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FIVE MISTAKES YOUR MAKING OPERATING
YOUR BAR:
1. YOUR NOT ARTICULATING ALL THE
HIGHLIGHTS AND THE ENERGY OF YOUR BAR
2. YOUR THINKING OF HOW YOU WOULD
REACT, NOT HOW YOUR PATRONS WILL RESPOND
3. YOUR NOT AWARE OF WHO YOUR BAR IS
TARGETING, REACHING OUT TO AND DRAWING IN.
4. YOU ASSUME BECAUSE YOU OFFER A
DRINK/BEER SPECIAL PATRONS SHOULD RESPOND.
5. YOU USE THE SAME OLD WORN AND TORN
MARKETING, OPERATING, FORMAT TO RUN YOUR BAR.
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
IF YOUR BAR OR CLUB IS EMPTY ON FRIDAY
OR SATURDAY NIGHTS YOU NEED MAJOR CHANGE, MAJOR HELP, A MAJOR MAKEOVER
NOW.
You know that jobs are being lost, but
bars are making money, if yours is not, it's because your not focusing on
what your customers want?
They want to be taken away from their
troubles, their problems, the woes of the World right now.
How do you expect cheap drinks, and
give away beer prices to accomplish profit and packed nights?
Your chips, dips and pretzels are not
making you any money.
Your free popcorn is not making you
any money.
Your food program and presentation is
all wrong.
In every time of adversity there is
always plenty of opportunity.
If your not creative, not brilliant
when it comes to "BAR FUN", why not contact the Person who is?
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