PROVEN WINNERS, YES!

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PROVEN WINNERS, YES!

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BAR & CLUB IDEAS NO ! PROVEN WINNERS, YES!
 
OWNERS, MANAGERS AND DJS are forever asking, do you have any NEW  good ideas?
What's an idea?
What packs Patrons in bars and clubs are "The FUN" and "THE WOW FACTORS".
Surely by now,  you know this?
When I create a Format I include a half dozen avenues of revenue, a half dozen facets to the Promotion, a half dozen streams of marketing, it's not an idea any longer, it's a well thought out, very creative, extremely powerful, highly exciting Night combining "THE FUN' and "THE WOW FACTORS".
The key is not to give the bar away, and pack the place, but rather pack your bar or club and make serious cash flow.
Far too many Owners and Managers spend so much time in "Meetings", instead of wasting words, why not assert action?
This is not Debate 101 it's not Hesitate 101 or Procrastinate 101.  
 As Ray Kroc the Founder of McDonald's use to say, "It's not what you do, but the way you do it".
As in Premier Promotions, Themes, Parties, Concepts, Events, Contests, Celebrations, Gatherings, Happenings, and Unique Entertainment.
The only difference between a bar that holds 100 patrons and a club that holds 1000 Party People to me, is the  size of the crowd.
The challenge is still the same in this dismal economic reality.
As Ray kroc also said and I pack bars and clubs by his words,  " Whatever you do, don't prostitute yourself, it's got to be in your heart".
When you are giving away the cover charge, giving away free drinks to ladies, giving away cheap drinks to everybody, that is not in your heart.
McDonald's has made more millionaires of those who worked there , than any other Company in the history of business.
It doesn't take a college degree to pack a nightclub or bar, or to take a restaurant and turn it into a night life adventure after 10pm at night.
Many people in management of food and beverage establishments with "MBAs" from top schools are the same people who have driven these establishments into the ground and out of business.
Having a master's degree means squat compared to on hands experience as a bartender, as a dj, as a bar back, as a door person, as a server, when you have completed each of these jobs and know them inside out, like I have then you can manage the biggest food/ beverage operation you approach.
Give me a dirty hands experienced person over a College degree any day and twice on Sunday.
While your competition is packed with $1 drinks, who cares?
What are you doing to counter and bury them?
When you do what they are doing, your simply throwing in the towel and as I always say "Panic Promoting".
When was the last time you were original, the first, the creator and not the copy cat?
HOW MANY TIMES HAVE YOU VISITED MY WEB SITE AND READ MY CONTENT BUT DID NOTHING, BUT SIT IN YOUR CHAIR AND KEPT DOING THE BASIC, BORING, SAME FORMAT OVER AND OVER AND OVER?
WHAT IS IT GOING TO TAKE TO GET YOU TO CALL ME, TO TAKE MY "FUN" AND "WOW FACTORS" AND PACK YOUR PLACE?
DON'T YOU THINK YOUR REGULARS WANT SOMETHING "FRESH", "NEW", AND I DO NOT MEAN CHEAP DRINKS AND GIVEAWAY PRICED BEER?
IN THIS ECONOMY WHY NOT RETAIN US FOR JUST ONE MAJOR PROMOTION, YOU HAVE EVERYTHING TO GAIN AND NOTHING TO LOSE?
SEEING IS BELIEVING. 
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I'M JUST NOT THAT INTO YOUR BAR
The reason your bar is slow is very simple, people in your Community are "JUST NOT THAT INTO YOUR BAR".
Why you ask?
Here we go again:
A. your bar is boring.
B. your bar is old and has that dated look
C. your bar has no dancing, you don't even need a dance floor to offer dancing
D. your bar serves no food, you don't even need a kitchen to make money serving food
E. your bar caters to the same daytime, early evening drinkers, and no Party People after 10pm
F. your bar has the worse rest rooms in your community.
G. your bar has the most unfriendly bar staff and no hot women working
H. your bar is being run by some manager while you attend to your other job or business and they are doing a terrible job
I. your bar just lets every other bar bury it with no new "FUN" and no fresh "WOW".
J. your bar has an ugly and dirty floor
K. your bar is too dark
L. your bar games are older than Kirk Douglas
M. your bar has no attractive Women patrons
N. your bar has no hip crowd
O. your bar sign is hideous
P. your bar booths are worn, torn and long to be tossed
Q. your bar has no "Image".
R. your bar has no atmosphere
S. your bar glassware is disgusting
T. your bar neon's are outdated and worn out
U. your bar has too many rude and crude patrons
V. your bar never sees you
W. your bar has no web site
X. your bar has no Annual Events
Y. your bar has no nightly format
Z. your bar has the same boring bands and lame djs
That's 26 REASONS why your BAR is failing and faltering, here's the 1 Cure to solve all 26 problems:
Call Rich Unger now, 941-921-7027 and say "Rich RE-ENERGIZE MY BAR".  
Because, people are just not into your bar.....................................................................
 
WHILE YOUR GIVING AWAY DRINKS CHEAP, TWO FOR ONE AND FREE, HERE ARE THE TOP TEN DRINKS PATRONS FOUND ON SEARCH ENGINES
 
1.   Martini
2.   Mojito
3.   Margarita
4.   Manhattan
5.   Cosmopolitan
6.   Sangria
7     Bellini
8.    Mai Tai
9.    White Russian
10.  Bloody Mary
____________________/
 
 
 
HOW TO FENG SHUI YOUR BAR, AND BOY DO YOU NEED TO FAST.
 Your bar is so yesterday, look at the dark wood, the barely lit environment, the table tops, the bar stools, the flooring, the ceiling,
behind the bar, the dance area, the front entrance, the windows, the fans, the rest rooms, ( oy) , the glassware, the ice machine, the bottles on the shelves, the outfits your bartenders wear, the felt on the pool tables, the walls, listen to the sound system, look at what your showing on your screens, and your telling me you don't need a "RICHIE'S FENG SHUI"?   
*************************************************************************************************************************************************
 
YOUR STAFF NEEDS TO GO FROM RUDE TO SCHMOOZE
Never before have so many bars and clubs suffered from employee apathy, staff that are lame, lazy, rude, unprofessional, disrespectful,
and just totally arrogant.
There is only one solution: "CLEAN HOUSE".
Why would any new Owner keep on the staff who worked for the previous Owner?
You start anew with fresh faces, energized bar staff, friendly employees, hard working men and women who place their jobs, the bar or club and their responsibilities over and above anything else.
There are far too many good food and beverage people out of work to settle for and tolerate unsatisfactory performance by current staff.
Your way or the Highway is not a slogan it's the realistic way of life in this industry.
Now more than ever before.
When you have a good night going with a good crowd, and one or some of your staff decide they need a "smoke' outside behind the establishment, they can just get their keys and leave.
it's over.
Done.
Finito.
Fired.
Adios.
CYA...................................................................................
  
 
WHY YOU NEED A BAR AND NIGHTCLUB
                    CONSULTANT.
 THE STIMULUS BILL PASSED AND PRESIDENT OBAMA SIGNED IT.
 WHAT EFFECT IS IT GOING TO HAVE ON YOUR BAR OR CLUB?
 THAT REMAINS TO BE SEEN.
  BUT WHY WAIT?
  WHY NOT CREATE YOUR OWN KARMA AND YOUR OWN
  DESTINY?
  WHY DO YOU WAIT, AND HOPE AND CROSS YOUR FINGERS, AND THINK YOUR YEARS OF EXPERIENCE ARE GOING TO GET YOU THROUGH THIS NIGHTCLUB & BAR NIGHTMARE?
WHY ARE YOU ARGUING WITH YOUR PARTNERS AND YET LOSING MONEY EVERY NIGHT?
WHY ARE YOU OPEN SEVEN DAYS A WEEK, WHEN FOUR PACKED NIGHTS WOULD BE THE BEST WAY TO OPERATE?
WHY IS YOUR CLUB SUFFERING WORSE THAN THE OTHER CLUBS IN YOUR AREA?
WHY IS YOUR CLUB SO CONFLICTED, HOT WOMEN WON'T EVEN COME IN?
WHY ARE YOU PAYING YOUR MANAGER WHO DOES NOTHING?
WHY ARE YOU WASTING MONEY ON RADIO AND NOT EVEN DRAWING IN A CROWD FROM YOUR RADIO SPOTS?
WHY ARE YOU LISTENING TO EVERYBODY WHO KNOWS NOTHING INSTEAD OF LEARNING FROM THE ONE PERSON WHO KNOWS EVERYTHING?  
Why haven't you called Rich Unger @ 941-921-7027 or emailed RichUnger@promotingnightclubs.com
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WHAT DO WEARY, WORRIED, WORN DOWN PEOPLE WANT AT NIGHT?
THE FUN, THE FUN, THE FUN, THE FUN, THE FUN, THE FUN, THE FUN.
THE WOW, THE WOW, THE WOW, THE WOW, THE WOW, THE WOW.
WHAT ARE YOU DOING TO TURN ANXIETY AND STRESS INTO SMILES AND ENERGY?
CLUBBERS ARE CRAVING "THE FUN" AND "THE WOW FACTORS", BUT YOU SIMPLY
LOWER YOUR PRICES, AND COPY THE OTHER LOCAL CLUBS.
YOU ARE MAKING NO UPLIFTING EFFORTS AT ALL TO TURN YOUR CLUB AROUND.
YOUR DJ IS STILL PLAYING HARDCORE HIP HOP, YOUR DOOR STAFF IS STILL OUT
OF CONTROL, YOUR BARTENDERS ARE OVER POURING, YOUR SALES ARE SLIPPING,
YOUR CLUB HAS LOST IT'S IMAGE.
WHAT ARE YOU GOING TO DO?
WHEN ARE YOU GOING TO ACT?
YOU SPENT ALL THAT MONEY ON INTERIOR UPGRADES AND DANCE FLOOR DAZZLE,
YET YOUR CLUB IS STILL SLOW AND ON SOME NIGHTS DEAD.
ARE YOU GOING TO CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
OR JUST SIT, SUFFER AND SINK?
_____________________________/ 
 
 
 
TOP SHELF AND CALL BRANDS ARE "OUT SELLING" THE WELL AT OVER 78% OF BARS AND CLUBS OPEN MORE THAN FOUR NIGHTS A WEEK.
  THAT IS BECAUSE THEY ARE ATTRACTING A WIDE DIVERSE RANGE OF PATRONS WHO ARE BRAND LOYAL TO PATRON, TO CAPTAIN MORGAN, TO GREY GOOSE, TO CROWN ROYAL, TO ABSOLUT, TO JACK DANIEL'S, TO BACARDI, TO JOSE CUERVO.
SOME OWNERS ARE SO FIXATED ON PRICE, THEY FAIL TO CATER TO LABEL LOYALTY.
SOME OWNERS ARE SO USE TO SIMPLY GOING THROUGH THE MOTIONS OF OPERATING, THEY REFUSE TO SEE THEIR ACTIONS AND EXPENSES PRODUCE NO REACTION AND NO RETURN ON THEIR SPENDING.
THE KEY IS NOT TO BE DETERRED, NOT TO BE CONFUSING YOUR PATRONS, NOT TO OVER REACTING.
PATRONS ARE MORE SELECTIVE THAN EVER BEFORE, THEY DO NOT WANT TO SETTLE FOR THE WELL, THEY CAN TASTE THE DIFFERENCE.
WHY INSULT THEM WITH CHEAP WELL BRANDS?
WHY NOT COMPLIMENT THEM WITH THE BEST RATHER THAN THE UNKNOWN?
YOU ARE MISSING GREAT OPPORTUNITIES WHEN YOU SHIFT YOUR FORMAT TO CHEAP RATHER THEN KNOWN.
YOU DO A GREAT DISSERVICE TO YOUR PATRONS AND YOU END UP LOSING A LARGE SEGMENT OF THEM WHEN YOU PANIC PROMOTE AND PRICE PROMOTE.
YOU SHOULD BE CALLING ME, THAT'S RIGHT CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM AND LET ME GIVE YOU THE DIRECTION TO PACK FOR "THE FUN" AND 'THE WOW FACTORS" , INSTEAD OF LETTING ANYONE IN BECAUSE OF THE DRINK AND BEER PRICE YOUR GIVING AWAY.
MY STRATEGIES ARE ALL "RECESSION RESISTANT" BECAUSE THEY FOCUS ON WHAT YOUR DOING AND NOT WHAT YOUR PRICING IS.
RECESSION RESISTANT.....................................................................................................................................
 
IT'S TIME TO REACH OUT TO FAR MORE OF YOUR COMMUNITY TO FREQUENT YOUR BAR OR CLUB, NOT NARROW YOUR MARKET SHARE, BUT RATHER EXPAND IT BY LEAPS AND BOUNDS.
NOW IS NOT THE TIME TO CATER TO HIP HOP, TO DEDICATE IT TO LATIN NIGHT, I MEAN YOUR NEW MENTALITY HAS TO BE HOW TO BRING IN ALL NEW FACES, LOTS OF HOT WOMEN AND MALE SPENDERS ?
I HAVE CLUBS THAT WANT THE "ANIMAL HOUSE" EFFECT. NO PROBLEM YOU WANT WILD AND WILDEST, I WILL PACK THEM IN WALL TO WALL, WOULD YOU PREFER STYLE AND TRENDY PATRONS WHO SPEND, ONCE AGAIN, LET'S BEGIN.
WHEN YOUR A BAR FULL OF MEN AND NO WOMEN YOU HAVE MAJOR PROBLEMS.
WHEN YOUR A CLUB FULL OF HIP HOP AND NO WOMEN YOU HAVE A MAJOR
FORMAT FAILURE.
WHEN YOUR ESTABLISHMENT IS PACKED AND YOUR NOT MAKING MONEY, YOUR
SPENDING TOO MUCH, ATTRACTING THE LOWEST ON THE FOOD CHAIN, AND TRYING TO CREATE A NICHE WITH DEMOGRAPHICS YOU REALLY WANT NO PART OF, YOUR ON THE VERGE OF CLOSING YOUR DOORS.
YOU HAVE THE LOCALS TO DEAL WITH, THE COMMUNITY GOVERNMENT TO ANSWER TO, THE LAW ENFORCEMENT AGENCY TO MAKE NICE WITH, YET YOU ARE IGNORING THE LOGICAL WAY TO PACK YOUR PLACE AND YOUR SIMPLY 
SLIPPING AND SLIDING AWAY.
THIS IS THE DAY,  YOU CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM


 

Copyright � 2009 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.