BAR & CLUB IDEAS NO ! PROVEN WINNERS,
YES!
OWNERS, MANAGERS AND DJS are forever asking, do
you have any NEW good ideas?
What's an idea?
What packs Patrons in bars and clubs are "The
FUN" and "THE WOW FACTORS".
Surely by now, you know this?
When I create a Format I include a half dozen
avenues of revenue, a half dozen facets to the Promotion, a half dozen
streams of marketing, it's not an idea any longer, it's a well thought
out, very creative, extremely powerful, highly exciting Night combining
"THE FUN' and "THE WOW FACTORS".
The key is not to give the bar away, and pack
the place, but rather pack your bar or club and make serious cash flow.
Far too many Owners and Managers spend so much
time in "Meetings", instead of wasting words, why not assert action?
This is not Debate 101 it's not Hesitate 101 or
Procrastinate 101.
As Ray Kroc the Founder of McDonald's use to
say, "It's not what you do, but the way you do it".
As in Premier Promotions, Themes, Parties,
Concepts, Events, Contests, Celebrations, Gatherings, Happenings, and
Unique Entertainment.
The only difference between a bar that holds
100 patrons and a club that holds 1000 Party People to me, is the size of
the crowd.
The challenge is still the same in this
dismal economic reality.
As Ray kroc also said and I pack bars and clubs
by his words, " Whatever you do, don't prostitute yourself, it's got to
be in your heart".
When you are giving away the cover charge,
giving away free drinks to ladies, giving away cheap drinks to everybody,
that is not in your heart.
McDonald's has made more millionaires of those
who worked there , than any other Company in the history of business.
It doesn't take a college degree to pack a
nightclub or bar, or to take a restaurant and turn it into a night life
adventure after 10pm at night.
Many people in management of food and beverage
establishments with "MBAs" from top schools are the same people who have
driven these establishments into the ground and out of business.
Having a master's degree means squat compared
to on hands experience as a bartender, as a dj, as a bar back, as a door
person, as a server, when you have completed each of these jobs and know
them inside out, like I have then you can manage the biggest food/
beverage operation you approach.
Give me a dirty hands experienced person over a
College degree any day and twice on Sunday.
While your competition is packed with $1
drinks, who cares?
What are you doing to counter and bury them?
When you do what they are doing, your simply
throwing in the towel and as I always say "Panic Promoting".
When was the last time you were original, the
first, the creator and not the copy cat?
HOW MANY TIMES HAVE YOU VISITED MY WEB SITE
AND READ MY CONTENT BUT DID NOTHING, BUT SIT IN YOUR CHAIR AND KEPT DOING
THE BASIC, BORING, SAME FORMAT OVER AND OVER AND OVER?
WHAT IS IT GOING TO TAKE TO GET YOU TO CALL
ME, TO TAKE MY "FUN" AND "WOW FACTORS" AND PACK YOUR PLACE?
DON'T YOU THINK YOUR REGULARS WANT SOMETHING
"FRESH", "NEW", AND I DO NOT MEAN CHEAP DRINKS AND GIVEAWAY PRICED BEER?
IN THIS ECONOMY WHY NOT RETAIN US FOR JUST ONE
MAJOR PROMOTION, YOU HAVE EVERYTHING TO GAIN AND NOTHING TO LOSE?
SEEING IS BELIEVING.
==================
I'M JUST NOT THAT INTO YOUR BAR
The reason your bar is slow is very simple,
people in your Community are "JUST NOT THAT INTO YOUR BAR".
Why you ask?
Here we go again:
A. your bar is boring.
B. your bar is old and has that dated look
C. your bar has no dancing, you don't even need
a dance floor to offer dancing
D. your bar serves no food, you don't even need
a kitchen to make money serving food
E. your bar caters to the same daytime, early
evening drinkers, and no Party People after 10pm
F. your bar has the worse rest rooms in your
community.
G. your bar has the most unfriendly bar staff
and no hot women working
H. your bar is being run by some manager while
you attend to your other job or business and they are doing a terrible job
I. your bar just lets every other bar bury it
with no new "FUN" and no fresh "WOW".
J. your bar has an ugly and dirty floor
K. your bar is too dark
L. your bar games are older than Kirk Douglas
M. your bar has no attractive Women patrons
N. your bar has no hip crowd
O. your bar sign is hideous
P. your bar booths are worn, torn and long to
be tossed
Q. your bar has no "Image".
R. your bar has no atmosphere
S. your bar glassware is disgusting
T. your bar neon's are outdated and worn out
U. your bar has too many rude and crude patrons
V. your bar never sees you
W. your bar has no web site
X. your bar has no Annual Events
Y. your bar has no nightly format
Z. your bar has the same boring bands and lame
djs
That's 26 REASONS why your BAR is failing and
faltering, here's the 1 Cure to solve all 26 problems:
Call Rich Unger now, 941-921-7027 and say "Rich
RE-ENERGIZE MY BAR".
Because, people are just not into your bar.....................................................................
WHILE YOUR GIVING AWAY DRINKS CHEAP,
TWO FOR ONE AND FREE, HERE ARE THE TOP TEN DRINKS PATRONS FOUND ON SEARCH
ENGINES
1. Martini
2. Mojito
3. Margarita
4. Manhattan
5. Cosmopolitan
6. Sangria
7 Bellini
8. Mai Tai
9. White Russian
10. Bloody Mary
____________________/
HOW TO FENG SHUI YOUR BAR, AND BOY DO YOU NEED
TO FAST.
Your bar is so yesterday, look at the dark
wood, the barely lit environment, the table tops, the bar stools, the
flooring, the ceiling,
behind the bar, the dance area, the front
entrance, the windows, the fans, the rest rooms, ( oy) , the glassware,
the ice machine, the bottles on the shelves, the outfits your bartenders
wear, the felt on the pool tables, the walls, listen to the sound system,
look at what your showing on your screens, and your telling me you don't
need a "RICHIE'S FENG SHUI"?
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YOUR STAFF NEEDS TO GO FROM RUDE TO SCHMOOZE
Never before have so many bars and clubs
suffered from employee apathy, staff that are lame, lazy, rude,
unprofessional, disrespectful,
and just totally arrogant.
There is only one solution: "CLEAN HOUSE".
Why would any new Owner keep on the staff who
worked for the previous Owner?
You start anew with fresh faces, energized bar
staff, friendly employees, hard working men and women who place their
jobs, the bar or club and their responsibilities over and above anything
else.
There are far too many good food and beverage
people out of work to settle for and tolerate unsatisfactory performance
by current staff.
Your way or the Highway is not a slogan it's
the realistic way of life in this industry.
Now more than ever before.
When you have a good night going with a good
crowd, and one or some of your staff decide they need a "smoke' outside
behind the establishment, they can just get their keys and leave.
it's over.
Done.
Finito.
Fired.
Adios.
CYA...................................................................................
WHY YOU NEED A BAR AND NIGHTCLUB
CONSULTANT.
THE STIMULUS BILL
PASSED AND PRESIDENT OBAMA SIGNED IT.
WHAT EFFECT IS IT GOING TO HAVE ON
YOUR BAR OR CLUB?
THAT REMAINS TO BE SEEN.
BUT WHY WAIT?
WHY NOT CREATE YOUR OWN KARMA AND
YOUR OWN
DESTINY?
WHY DO YOU WAIT, AND HOPE AND CROSS
YOUR FINGERS, AND THINK YOUR YEARS OF EXPERIENCE ARE GOING TO GET YOU
THROUGH THIS NIGHTCLUB & BAR NIGHTMARE?
WHY ARE YOU ARGUING WITH YOUR PARTNERS
AND YET LOSING MONEY EVERY NIGHT?
WHY ARE YOU OPEN SEVEN DAYS A WEEK,
WHEN FOUR PACKED NIGHTS WOULD BE THE BEST WAY TO OPERATE?
WHY IS YOUR CLUB SUFFERING WORSE THAN
THE OTHER CLUBS IN YOUR AREA?
WHY IS YOUR CLUB SO CONFLICTED, HOT
WOMEN WON'T EVEN COME IN?
WHY ARE YOU PAYING YOUR MANAGER WHO
DOES NOTHING?
WHY ARE YOU WASTING MONEY ON RADIO AND
NOT EVEN DRAWING IN A CROWD FROM YOUR RADIO SPOTS?
WHY ARE YOU LISTENING TO EVERYBODY WHO
KNOWS NOTHING INSTEAD OF LEARNING FROM THE ONE PERSON WHO KNOWS
EVERYTHING?
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WHAT DO WEARY, WORRIED, WORN DOWN
PEOPLE WANT AT NIGHT?
THE FUN, THE FUN, THE FUN, THE FUN,
THE FUN, THE FUN, THE FUN.
THE WOW, THE WOW, THE WOW, THE WOW,
THE WOW, THE WOW.
WHAT ARE YOU DOING TO TURN ANXIETY AND
STRESS INTO SMILES AND ENERGY?
CLUBBERS ARE CRAVING "THE FUN" AND
"THE WOW FACTORS", BUT YOU SIMPLY
LOWER YOUR PRICES, AND COPY THE OTHER
LOCAL CLUBS.
YOU ARE MAKING NO UPLIFTING EFFORTS AT
ALL TO TURN YOUR CLUB AROUND.
YOUR DJ IS STILL PLAYING HARDCORE HIP
HOP, YOUR DOOR STAFF IS STILL OUT
OF CONTROL, YOUR BARTENDERS ARE OVER
POURING, YOUR SALES ARE SLIPPING,
YOUR CLUB HAS LOST IT'S IMAGE.
WHAT ARE YOU GOING TO DO?
WHEN ARE YOU GOING TO ACT?
YOU SPENT ALL THAT MONEY ON INTERIOR
UPGRADES AND DANCE FLOOR DAZZLE,
YET YOUR CLUB IS STILL SLOW AND ON
SOME NIGHTS DEAD.
OR JUST SIT, SUFFER AND SINK?
_____________________________/
TOP SHELF AND CALL BRANDS ARE "OUT
SELLING" THE WELL AT OVER 78% OF BARS AND CLUBS OPEN MORE THAN FOUR NIGHTS
A WEEK.
THAT IS BECAUSE THEY ARE ATTRACTING
A WIDE DIVERSE RANGE OF PATRONS WHO ARE BRAND LOYAL TO PATRON, TO CAPTAIN
MORGAN, TO GREY GOOSE, TO CROWN ROYAL, TO ABSOLUT, TO JACK DANIEL'S, TO
BACARDI, TO JOSE CUERVO.
SOME OWNERS ARE SO FIXATED ON PRICE,
THEY FAIL TO CATER TO LABEL LOYALTY.
SOME OWNERS ARE SO USE TO SIMPLY GOING
THROUGH THE MOTIONS OF OPERATING, THEY REFUSE TO SEE THEIR ACTIONS AND
EXPENSES PRODUCE NO REACTION AND NO RETURN ON THEIR SPENDING.
THE KEY IS NOT TO BE DETERRED, NOT TO
BE CONFUSING YOUR PATRONS, NOT TO OVER REACTING.
PATRONS ARE MORE SELECTIVE THAN EVER
BEFORE, THEY DO NOT WANT TO SETTLE FOR THE WELL, THEY CAN TASTE THE
DIFFERENCE.
WHY INSULT THEM WITH CHEAP WELL
BRANDS?
WHY NOT COMPLIMENT THEM WITH THE BEST
RATHER THAN THE UNKNOWN?
YOU ARE MISSING GREAT OPPORTUNITIES
WHEN YOU SHIFT YOUR FORMAT TO CHEAP RATHER THEN KNOWN.
YOU DO A GREAT DISSERVICE TO YOUR
PATRONS AND YOU END UP LOSING A LARGE SEGMENT OF THEM WHEN YOU PANIC
PROMOTE AND PRICE PROMOTE.
YOU SHOULD BE CALLING ME, THAT'S RIGHT
CALL RICH UNGER @ 941-921-7027 OR EMAIL
RICHUNGER@PROMOTINGNIGHTCLUBS.COM AND LET ME GIVE YOU THE DIRECTION TO
PACK FOR "THE FUN" AND 'THE WOW FACTORS" , INSTEAD OF LETTING ANYONE IN
BECAUSE OF THE DRINK AND BEER PRICE YOUR GIVING AWAY.
MY STRATEGIES ARE ALL "RECESSION
RESISTANT" BECAUSE THEY FOCUS ON WHAT YOUR DOING AND NOT WHAT YOUR PRICING
IS.
RECESSION
RESISTANT.....................................................................................................................................
IT'S TIME TO REACH OUT TO FAR MORE OF
YOUR COMMUNITY TO FREQUENT YOUR BAR OR CLUB, NOT NARROW YOUR MARKET SHARE,
BUT RATHER EXPAND IT BY LEAPS AND BOUNDS.
NOW IS NOT THE TIME TO CATER TO HIP
HOP, TO DEDICATE IT TO LATIN NIGHT, I MEAN YOUR NEW MENTALITY HAS TO BE
HOW TO BRING IN ALL NEW FACES, LOTS OF HOT WOMEN AND MALE SPENDERS ?
I HAVE CLUBS THAT WANT THE "ANIMAL
HOUSE" EFFECT. NO PROBLEM YOU WANT WILD AND WILDEST, I WILL PACK THEM IN
WALL TO WALL, WOULD YOU PREFER STYLE AND TRENDY PATRONS WHO SPEND, ONCE
AGAIN, LET'S BEGIN.
WHEN YOUR A BAR FULL OF MEN AND NO
WOMEN YOU HAVE MAJOR PROBLEMS.
WHEN YOUR A CLUB FULL OF HIP HOP AND
NO WOMEN YOU HAVE A MAJOR
FORMAT FAILURE.
WHEN YOUR ESTABLISHMENT IS PACKED AND
YOUR NOT MAKING MONEY, YOUR
SPENDING TOO MUCH, ATTRACTING THE
LOWEST ON THE FOOD CHAIN, AND TRYING TO CREATE A NICHE WITH DEMOGRAPHICS
YOU REALLY WANT NO PART OF, YOUR ON THE VERGE OF CLOSING YOUR DOORS.
YOU HAVE THE LOCALS TO DEAL WITH, THE
COMMUNITY GOVERNMENT TO ANSWER TO, THE LAW ENFORCEMENT AGENCY TO MAKE NICE
WITH, YET YOU ARE IGNORING THE LOGICAL WAY TO PACK YOUR PLACE AND YOUR
SIMPLY
SLIPPING AND SLIDING AWAY.
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