TOO MUCH $ INVESTED

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TOO MUCH $ INVESTED

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NIGHTCLUBS & BARS,TOO MUCH $ INVESTED
By RichUnger@promotingnightclubs.com

Why do so many "Partners with Capital" over invest in nightclubs and bars, leaving no funding left for "THE WAR CHEST".

It happened again in Fort Lauderdale, friends for years, one puts up hundreds of thousands of dollars to refurbish a club,
only to see his partner fall flat on his face in generating revenue and profits.
Over and over and over again, I am perplexed at the lack of thought in the planning of financial expenditures that go beyond construction and turn key, but are
are set aside for marketing, promoting and packing the club or bar?
This Owner never spoke to his Partners about  "THE FUN" or "THE WOW FACTORS" from his spiel, ( Yiddish word)  they assumed he had the knack for taking action, but instead is 
simply spinning his wheels, with slow and next to dead nights.
PLEASE, do not waste my time if you do not have the authority and ability to ACT.
If you have Partners, I suggest you call me with a conference call, having them on the phone so everyone is on the same page at the same time.
If your partners are out of town and not active in the day to day operation either you have to step up to the plate and act as if, act as if
your going to do what it takes to pack this bar or club, and DO IT.
Or, simply put up the "CLOSED FOR REMODELING" sign and shut it down.
There is no in-between, because in-between is on the verge of closing.
This partner is a classic.
This Partner in Fort Lauderdale puts a listing on "Craigs List" for club promoters, I thought I had seen it all.
But there are more "CLUELESS" Owners out there, then even I, imagined.
This club has the wrong decor, the wrong theme, the wrong marketing, the wrong promotions, the wrong Ownership.
The tragedy is this club is located right in the hub of other bars and clubs that it should be feeding off of, but no one
is going into this club.
Since this Club is experiencing a no focus, no crowd foundation, you would think this active Partner would of held a "Spectacular Cinco De Mayo" Night, nope, 
instead he did nothing.
NOTHING....................................................................He did not even open. ( banging my head on my desk )
He has no set Summer Promotion Plan of any kind. (smacking myself in the face) 
Often the ego of owning a club creates an overabundance of confidence, that creates a major tendency on the part of those partners with the cash flow to overspend on Building and under spend on Promotions. 
While another impacting factor is, the major lack of expertise on the part of those active partners who boast of their abilities, yet once in charge never  accomplish what they said they could, nor know how to do.
Talk about 50% of the marriages in America failing, I can assure you the percentage of bar and club partnerships dissolving is
far greater.
SO MANY OWNERS JUST DO NOT GET IT.
FINALLY, I HAVE SOME OWNERS TELLING ME, 'I AM SO TIRED OF MY PARTNER OR PARTNERS AND THEIR IDEAS THAT NEVER WORK, WE ARE LOSING MONEY AND THEY KEEP THROWING DARTS AGAINST A BOARD HOPING ONE HITS ANYWHERE TO SCORE POINTS.
THESE OWNERS ARE REACTING NOW AND NOT  SIMPLY GOING ALONG WITH THESE NO KNOWLEDGE, NO EXPERIENCE, NO GRASP, NO INSIGHT, NO FORESIGHT PARTNERS.
FINALLY........................................................................................... THEY ALONG WITH MY DIRECTION HAVE THEIR SUMMER PROMOTIONS PLAN READY TO GO.
DO YOU?
 
 
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TO ALL BAR AND NIGHTCLUB AND LOUNGE AND SPORTS BAR OWNERS, AS DONALD TRUMP SAYS " NEVER GIVE UP, MAKE ADJUSTMENTS, BUT NEVER EVER GIVE UP" AS LONG AS YOU CAN REACH OUT TO THOSE WISER, SMARTER AND BOLDER THAN YOU ARE, YOU CAN TURN ANY ESTABLISHMENT AROUND. TAKE THE OWNER OF A CLUB IN INDIANA, THE CLUB IS DYING, THE OWNER HAS TAKEN IT FROM TRANCE TO ALTERNATIVE, FROM FOUR NIGHTS A WEEK TO NOW OPEN JUST TWO NIGHTS A WEEK.
THE OWNER WANTS TO RENAME THE CLUB WHAT IT WAS KNOWN AS, TEN YEARS AGO IN IT'S HEYDAY.
THE PROBLEM IS, NOBODY CARES.
HERE IS AN OWNER WHO RATHER THEN ACCEPT CHANGE AND ADJUSTING, HE IS GOING TO BE CLOSED BY JULY.
I ATTEMPT TO REACH OUT TO ALL THESE OWNERS, I EXPLAIN IN SIMPLE TERMS THEIR MISTAKES AND MY SOLUTIONS, BUT RATHER THAN DO WHAT TRUMP SAYS TO DO, THEY WOULD SIMPLY CHOOSE TO CLOSE.
THE WORSE PART OF A CLUB CLOSING IS NOT THE OWNER WHO REFUSED EXPERTISE TO TURN HIS BAR OR CLUB AROUND, BUT THE BAR BACKS, THE BARTENDERS, THE WAIT STAFF, THE DJ, THE DOOR PERSONNEL, ALL THE EMPLOYEES WHO ARE NOW OUT OF WORK, NOT BECAUSE THEY DIDN'T DO THEIR JOBS, BUT BECAUSE THEIR OWNER DIDN'T DO HIS.
PLEASE DO NOT WASTE MY TIME, IF YOU WANT TO PACK YOUR BAR, JAM YOUR CLUB CALL ME 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM STOP THINKING JUST ABOUT YOU, BUT RATHER YOUR STAFF WHO ARE ALWAYS THERE GIVING 100% AND SIMPLY WANT TO WORK AT YOUR BAR, BECAUSE THEY LOVE WHAT THEY DO.
TO THE OWNER IN INDIANA, YOU DID THIS TO YOUR CLUB, NOBODY ELSE DID.
 
Beginning July 1st Utah Will No Longer Demand Private Club Requirements for Bars, Lounges and Nightclubs to serve beer and liquor.
It's about time.
Now every night life adventure in Utah from clubs to bars from lounges to hotel bars should be calling me to enhance their new found freedom with "THE FUN" and "THE WOW FACTORS".
Think about it Utah Establishments, what a difference the repeal of the law and the added infusion of "FUN" and WOW" would do to your cash flow?
 
WAKE UP UTAH.
 
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REVAMP, RETHINK TO BE SUCCESSFUL IN YOUR BAR-LOUNGE-RESTAURANT-CLUB-DECK-PATIO-PUB-TAVERN-DIVE BAR-ULTRA LOUNGE-BEACH BAR-GRILL-POOL HALL
----------------------------------------------------------------------------/
  I RECENTLY MET WITH A RESTAURANT/BAR/UPSTAIRS DINING/PRIVATE PARTY ROOM/HUGE DECK/ OWNER FOR TWO HOURS TO DISCUSS HIS OPERATION.
HE IS IN A MINDSET FROM AN ERA LONG GONE.
HE USES CHALK BOARDS AND BLACKBOARDS, BUT WILL NOT ALLOW STYLISH TRENDY BANNERS THAT ARE FAR
MORE UPDATED THEN HIS UNPROFESSIONAL, LAME PRESENTATION.
 WHEN YOUR FEATURING $20 AND $25 DISHES, A CHALK BOARD OR MAGIC MARKER DOES NOT DO YOUR FOOD JUSTICE. 
HE CATERS TO A DEMOGRAPHIC THAT IS LONG IN BED BY 8PM.
HE CANNOT GRASP HOW TO REACH THE "PARTY HOUR PATRONS".
I REMARKED THAT HIS ENTIRE ESTABLISHMENT HAD "ZERO ENERGY, NO ATMOSPHERE, NO FEELING OF BEING
SOMEWHERE SPECIAL", HE TOTALLY AGREED.
AS WE WATCHED BOAT AFTER BOAT PASS BY, I FURTHER REMARKED, 'NOT ONE OF THESE BOATS EVEN COMES IN
TO DOCK AND DINE HERE".
AGAIN, HE REPLIED " YOUR RIGHT".
HE WAS DEVASTATED THAT HE HAD 10% CAPACITY, IF EVEN THAT MANY  FOR "MOTHER'S DAY".
BUT THEN I ASKED HIM "WHAT DID YOU DO TO REACH OUT TO THAT MARKET?" HE RESPONDED " NOTHING, I JUST THOUGHT THEY WOULD COME".
HE MADE SOME REMARKS TO HIS FEMALE STAFF THAT I FELT WERE BORDERLINE AND ADVISED HIM THAT HE WOULD
BE SUBJECT TO POTENTIAL LEGAL REPERCUSSIONS, IF HE CONTINUED WITH SUCH STATEMENTS.
HE PAID OVER A MILLION DOLLARS PLUS, FOR THE PROPERTY AND THE ESTABLISHMENT.
HE HAS BEEN OPEN 8 MONTHS AND IS NOWHERE NEAR THE POTENTIAL THIS BEAUTIFUL LOCATION HAS.
HE REALLY DOES NEED TO REVAMP, RETHINK HIS ENTIRE FORMAT TO BE SUCCESSFUL, BUT HE IS SO UNFOCUSED
THAT I DOUBT HE EVER WILL.
HE HAS A VERY NONCHALANT APPROACH TO HIS ENTIRE FRONT OF THE HOUSE OPERATION, WHEN HIS CHEF CAME
OUT WITH TWO NEW DISHES HE WORKED REALLY DILIGENTLY ON PREPARING, THE OWNER ACTED AS IF HE COULD
CARE LESS AND EXPRESSED NO APPRECIATION, INTEREST OR COMPLIMENT TO THE CHEF.
HE DID NOT EVEN TASTE EITHER DISH.
HIS OVERALL MANAGEMENT STYLE IS WAY TOO EXCESSIVE WITH DRINKING WHILE WORKING.
HE WEARS A PAIR OF WORN OUT SURFER SHORTS, A  STAINED T-SHIRT, SANDALS, AND LOOKS VERY DAZED AND CONFUSED.
HE OPENS ON NIGHTS DURING THE WEEK WHEN HE SHOULD BE CLOSED, HE SPENDS MORE OPERATING ON MONDAYS
THEN HE GENERATES IN CASH FLOW.
HE WOULD BE WISE TO CLOSE MONDAYS AND EVEN TUESDAYS DURING THIS TIME OF YEAR.
HE IS NOT MAKING A PENNY ON EITHER DAY, THERE IS NO LOSS TO BE CLOSED, CONSOLIDATE HIS EXPENSES, HIS
PAYROLL, HIS OVERHEAD.
HE AGREES, BUT THEN TAKES NO ACTION TO REVAMP, RETHINK HIS OVERALL OPERATION.
HE IS PLANNING A COOKOUT FOR MEMORIAL DAY, WHEN I ASKED WHAT HIS MARKETING PLAN WAS, HE REPLIED " I
HAVE NONE".
WITH TWO HOURS SPENT THERE, IT WAS MY CUE TO LEAVE................................................................................
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   BILLIARDS HALLS, BILLIARDS GRILLS, BILLIARDS PLACES, YOU CANNOT SIMPLY RELY ON 8 BALL AND 9 BALL TOURNAMENTS
 TO PACK YOUR PLACE.
 YOUR POOL TABLES ARE YOUR BREAD AND BUTTER, BUT YOU NEED TO VENTURE FAR FROM JUST POOL TABLE REVENUE TO
 BRING IN HOT WOMEN, TO HAVE PACKED NIGHTS AND TO CREATE "THE FUN" AND "THE WOW FACTORS".
 I HAVE SHOWN BILLIARDS ESTABLISHMENT OWNERS, THAT THEY NEED TO STEP INTO THE LIGHT AND STOP OPERATING IN
THE DARK.
THE OWNER OF A BEAUTIFUL BILLIARDS BAR & GRILL ON LONG ISLAND IS CRYING THE CUE BALL, HIS BIZ IS WAY DOWN, HE RELIED
ON CLUB PROMOTERS, HE GAVE AWAY FREE BAR,  HE HAS DONE EVERYTHING POSSIBLE TO BURY HIS BUSINESS.
HIS FOOD PRICES ARE WAY TOO HIGH.
HIS WEB SITE PUTS YOUR FEET TO SLEEP.
AGAIN, I TRIED TO HELP HIM PACK HIS PLACE, BUT EGO AND ARROGANCE WERE HIS MISCUE.
THERE IS MONEY TO BE MADE WHEN THE FELT IS EMPTY.
WHEN THE RACKS ARE HANGING.
BILLIARDS ESTABLISHMENT OWNERS HAVE SOME KIND OF MINDSET THAT THEY CANNOT ADAPT, ADJUST OR APPLY NEW "FUN"
OR "WOW FACTORS" WITHOUT JEOPARDIZING THEIR POOL SHOOTING PATRONS.
WRONG, THAT WOULD BE A SCRATCH.
YOU NEED TO NOT JUST CALL YOUR SHOTS, BUT DIRECT YOUR BILLIARDS HALL TO BE SO MUCH MORE.
 
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JULY 4TH, PROMOTE IT NOW: "BEER, BIKINIS, BAND, BBQ & BOOM"
CELEBRATE AMERICA'S INDEPENDENCE WITH "BEER, BIKINIS, BAND,  BBQ & BOOM
First you should hold a "USA FLAG BIKINI " Salute to our TROOPS BIKINI EVENT.
Contact your local enlistment offices ask them to send Uniform Marines, Army, Navy,
Air Force Personnel to escort the Girls in "THEIR USA FLAG BIKINIS" on the Runway.
THE USA FLAG BIKINIS ARE STARS AND STRIPES, RED, WHITE AND BLUE.
TWO PIECE TRIANGLE TOPS AND your choice of Coverage on the back.
Call Diane our Office Manager at 941-921-7027 NOW, we are going to sell out shortly, and order a dozen USA FLAG BIKINIS NOW as the supply is going fast.
These are two piece USA FLAG bikinis made in the USA,  so that you have 12 females in your Event.
The USA FLAG BIKINIS ARE JUST $22 each, These are $75 Bikinis.
Very Simple,  have a beer company compensate you by giving you a free keg, or a liquor company underwrite the bikinis by giving you a bottle of well vodka, ask your energy drink provider for cash, product or fixtures.
Stop tolerating a total lack of support from your vendors.
Go to www.orientaltrading.com for all your Salute The USA Decorations.
ASK AN OUTGOING, VERY PERSONABLE FEMALE EMPLOYEE TO INVITE YOUR FEMALE PATRONS TO PARTICIPATE.
ALMOST EVERY FEMALE WANTS TO ENTER AND RECEIVE A FREE USA FLAG  BIKINI?
This should be a fashion event followed by an All American Contest.
I have always taken two bikini events and hosted them in one night.
No one in the entire Industry thought of this dual bikini bonanza but me 30 years ago.
First a totally "STARS N STRIPES SWIM WEAR SALUTE".
Then an 'ALL AMERICAN CONTEST".  
HAVE A HUGE COOK OUT, A GREAT BAND PLAYIN ROCK AND ROLL.
The best part of the "BEER, BIKINIS, BAND, BBQ & BOOM" is the USA FLAG BIKINI  Salute.
Tie in the THE TRIBUTE TO OUR TROOPS/THE BIKINI SALUTE TO THE USA/ ALL AMERICAN COOK OUT/ ALL AMERICAN MUSIC/ ALL AMERICAN DECOR, IT DOESN'T MATTER IF YOU HOLD 100 OR 1000 PATRONS, IF YOU FOLLOW MY STRATEGY YOU WILL BE PACKED FRIDAY,SATURDAY, SUNDAY NIGHTS.
DISPLAY OUR FLAG ALL OVER YOUR OUTSIDE AND INSIDE, HAVE AN UNCLE SAM OUTSIDE WITH A SIGN AS A SIGN SPINNER.
DON'T BLAME ME IF YOU DON'T HAVE A $3000 TO $5000 DAY AND NIGHT.
YOUR THE ONE WHO TURNED OUT TO BE A DUD. 
 
YOUR ENTIRE SUMMER FORMAT FOR YOUR BAR, YOUR SPORTS BAR, YOUR LOUNGE, YOUR CLUB SHOULD CONSIST OF INTERACTIVE, NON STOP ACTION, ENERGY, EXCITEMENT.
IF YOU WANT TO KNOW WHAT BANDS TO BOOK IN YOUR BAR,
IF YOU WANT TO KNOW WHAT REALITY STARS TO BRING INTO YOUR CLUB
IF YOU WANT TO KNOW WHAT CELEBRITY FEMALES TO HOST IN YOUR LOUNGE
IF YOU WANT TO KNOW WHAT DJS TO FEATURE IN YOUR HOT SPOT
DON'T LISTEN TO BOOKING AGENTS AND MANAGERS LOOKING TO GET A GIG AT THE HIGHEST PRICE THEY CAN CHARGE?
LET ME SHOW YOU, TEACH YOU, LEAD YOU, GUIDE YOU TO MAKING SERIOUS MONEY FROM SPECIAL GUEST APPEARANCES.
WHY WASTE YOUR MONEY ON AIRFARE, HOTELS, APPEARANCE FEES, MARKETING, PROMOTING, AND ALL THE EXPENSES
THAT ARE PART OF THIS KIND OF CONCEPT, WHEN AT THE END OF THE NIGHT, YOU LOST MONEY?
PARIS HILTON WAS AT THE THE CANNES FILM FESTIVAL, SO NATURALLY, SHE CONTACTED EVERY CLUB THERE WITH REGARD TO A PERSONAL APPEARANCE.
HER FEE WAS SO OUTRAGEOUS, NOT ONE SINGLE CLUB EVEN EXPRESSED INTEREST, LET ALONE MADE A COUNTER OFFER.
STOP BRINGING IN PEOPLE YOU THINK WILL PACK YOUR BAR OR CLUB, BUT END UP
COSTING YOU THOUSANDS OF DOLLARS. 
STOP BRINGING IN "D LIST" REALITY PERSONALITIES, THEY ARE NOT A DRAW.
STOP BRINGING IN INTERNATIONAL DJS THAT NOBODY HAS EVER HEARD OF, THEY ARE NOT A DRAW.
STOP BRINGING IN BANDS THAT ARE ONE HIT WONDERS, THAT NOBODY WANTS TO SEE, THEY ARE NOT A DRAW.
STOP BRINGING IN MALE REVIEWS THAT HAVE NO FAME, NO NAME AND A MEDIOCRE SHOW AT BEST.
DO YOU KNOW WHY KID ROCK HAS A MAJOR BAND ON TOUR WITH HIM?
TO SELL TICKETS.
LYNYRD SKYNYRD IS ON THE ROAD WITH KID ROCK TO SELL AS MANY SEATS AS POSSIBLE. 
DO YOU KNOW WHY ARROWSMITH HAS A MAJOR BAND ON TOUR WITH THEM?
TO SELL TICKETS.
ZZ TOP IS PERFORMING WITH ARROWSMITH ALL SUMMER TO FILL VENUES.
THESE ARE GREAT COMBINATIONS APPEALING TO A BROAD SEGMENT OF ROCKERS, YOUNG AND OLD.
NORTHERNERS AND SOUTHERNERS.
=========================  
 
IF YOUR FED UP WITH YOUR BAR'S LACK OF BUSINESS?
IF YOUR DISGUSTED WITH YOUR QUALITY OF PATRONS?
IF YOUR TIRED OF WORKING LONG HOURS AND NO CASH COMING IN?
IF YOUR FRUSTRATED AT OTHER BARS PACKING PEOPLE IN?
IF YOUR WASTING MONEY ON WHATEVER ANYONE PROMISES THEY CAN DO?
IF YOUR STILL GIVING AWAY THE BAR?
IF YOUR STILL HAVING FREE LADIES NIGHTS?
IF YOUR IN A PANIC MODE?
IF YOUR TIRED OF CLUB PROMOTERS BOASTING AND ZERO RESULTS?
STOP. SERIOUSLY STOP.
EITHER PICK UP THE PHONE AND CALL ME @ 941-921-7027 AND SAY "RICH I'M READY" OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
OR GO THROUGH A HOT, HUMID, SLOW, SUMMER.
 
     
Copyright � 2009 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.