TOUGH TIMES

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TOUGH TIMES

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BAR MANAGEMENT IN TOUGH TIMES
 
As the saying goes, �The definition of insanity is doing the same thing over
and over again and expecting different results.� I can�t find anyone who
believes BAR AND CLUB�s current (and old) business model is appropriate for the present reality. On the other hand, it�s difficult to even find a healthy
discussion about what is needed to re-set this industry's  business model for 
even 2010. Clearly, The Bar, Lounge, Club, Sports Bar, Beach Bar, Restaurant Night Life Bar  format are in desperate need of a viable new financial model
that can not only survive, but compete, in the perfect storm that all these on premise liquor establishment face..
While it�s easy to remain fixated on the blow-by-blow of negative  cheap drinks and giving the bar away, it's much more difficult to make the change to focusing on attracting Women, Spenders and Quality Patrons.Almost everyone seems to agree that it is past time for some behind the times Owners to step up and step out of their, out of touch thinking, and get a long-overdue �makeover.� Once that process begins,dominoes will fall and other Bars and Clubs  will undergo substantial format changes.
YOUR MANAGER HAS TO BE DEDICATED, COMMITTED, WILLING, ABLE TO MANAGE, MARKET, PROMOTE, HOST, PRESENT, PRODUCE AND PROFIT FOR YOU.
IF YOUR MANAGER IS NOT WILLING OR WANTING TO DO ALL OF THE ABOVE, THEN FIND ONE WHO IS.
The substantial format changes are inevitable.
It�s a nasty but necessary process that the entire industry seems to be waiting anxiously to occur, and it's certainly only for the good.
It's all about "Bar Management In Tough Times".
Meanwhile, something very disturbing is occurring all throughout the industry, bars and clubs are closing down weeknights, and simply depending on two weekend nights to make it.
I am totally opposed to this option.
Yup, this diverse multiplatform consultant is urging bars and clubs not to take this
Two Nights To Nowhere approach.
 But rather,  I guide my bars and clubs to  be on the  ground floor of the �New Bar and Nightclub Model"
Bar Management means hands on, no days off, one night off, that's it for  now, You must have a  total dedication to  reformatting your entire bar without delay.
Bar Management is all about taking the lead and not being one of the followers. 
 With the launch of  "MY SUPERIOR STRATEGIES", I am
working with traditional and new Owners  as well as General Partners and Managers, to create the �BEYOND SURVIVAL & SOAR" Nightly formats.to
emerge on the other side of this mess in a far better position then they presently are operating from. It's all about what Bar Management will do to survive this current crisis and emerge a much more profitable, popular and packed bar?
Call Rich Unger @ 941-921-7027 email RichUnger@promotingnightclubs.com
 
P.A.C.K.E.D.=
PREPARING ACTION CONCEPTS KNOWINGLY & EXCITEDLY DELIVERED
THAT IS THE APPROACH I TAKE TO SPONTANEOUSLY RESPONDING TO THE PROMOTIONAL NEEDS OF A BAR OR CLUB THAT NEEDS A MAJOR INFUSION OF "THE FUN" AND "THE WOW". TIME IS OF THE ESSENCE.  WHILE MOST OWNERS ARE CONCERNED WITH PAYING THE BILLS, HIRING, FIRING,
ORDERING, THEY HAVE LITTLE TIME FOR "P.A.C.K.E.D." BUT THAT IS EXACTLY WHAT THESE TIMES CALL FOR , FAST, DETAILED, TARGETING WOMEN, INTERACTIVE, STREET BUZZ GALORE, NO CLUB PROMOTERS NEEDED, NO RADIO SPOTS WANTED. YOU implement  "P.A.C.K.E.D."
I ASKED THE "NIGHTCLUB & BAR CONVENTION YEAR AFTER YEAR AGO TO HAVE A PROMOTIONS SHOWDOWN, I ASKED MR. ED MEEKS TO SET UP A "PROMOTIONS CHALLENGE" AND I SUGGESTED MR. HENRY, MR. FORD, MR TAFFER TO DUEL WITH ME FOR 2 MINUTES.
EACH OF US WOULD BE GIVEN THE SAME THEME, AND WE HAD TO FORMULATE AN ORIGINAL IN DEPTH PROMOTION BASED ON  THAT THEME.
ON YOUR MARK, GET SET, CREATE, THE FORMAT, THE FOOD SELECTIONS, THE DRINK MENU, THE FUN, THE ENTERTAINMENT, AND THE MUSIC.
BUT MR. MEEKS, THE FORMER OWNER OF THE SHOW IN VEGAS DECLINED.
SO INSTEAD, THEY CONTINUED WITH THE SAME OLD SEMINARS, WHICH I DECLINED TO SPEAK AT.
THE DAYS OF ROUNDTABLE CONVERSATIONS ARE OVER.
LOOK AT THE MAJOR DECLINE IN ATTENDANCE, IN EXHIBITORS AND IN THE OVERALL PRESENTATION OF THE LAST SHOW. 
BAR, CLUB, LOUNGE  SPORTS BAR OWNERS WANT DIRECTION AND  ACTION NOT TALK RIGHT NOW.
WHAT GOOD ARE DRINK MENUS FOCUSED ON SPECIFIC BRANDS, IF YOUR BAR IS NOT JAMMED?
WHY DO SOME IN THIS BIZ PLACE MORE IMPORTANCE ON
BOASTING YOUR BRANDS BEHIND THE BAR, RATHER THEN CREATING A CROWD GOING ON AROUND THE BAR? 
THE PROMOTIONS SHOWDOWN NEVER TOOK PLACE, BUT I STILL USE THE SAME FORMULA EVERY DAY TO CREATE, DESIGN, FORMULATE "THE FUN" AND "THE WOW FACTORS".
YOU DON'T NEED SPEAKERS, YOU NEED DETAILED PROMOTIVATION. YOU NEED RESULTS, THAT'S WHAT I DELIVER.
 
___________________________________________________/


 
 
WOMEN, WOMEN & MORE WOMEN
  TURN THEIR HEADS AND TURN THEM ON
 YES, YOU WANT LADIES NIGHTS, BUT NO
 YOU DON'T WANT LADIES DRINKING FOR FREE.
 YOU WANT LADIES PACKED INTO YOUR BAR FOR THE HEADING TURNING, THE EYE POPPING "MALERTAINMENT" YOUR FEATURING.
NO, NOT SOME CHEESY MALE REVIEW, BUT STYLISH, TRENDY, AND SOPHISTICATED MALE SENSUAL, SEDUCTIVE AND HEART STOPPING "MALERTAINMENT".
 IT'S A FORMAT I CREATED TO RISE ABOVE THE TYPICAL AND THE PREDICTABLE, YET AT THE SAME TIME ATTRACT THE HOT TIGERS AND THE SIZZLING COUGARS AT ONCE.
YOU WANT WOMEN WHO SPEND.
WOMEN WILL SPEND, THEY HAVE PLENTY OF DISPOSABLE INCOME, THEY ARE IN MANY SITUATIONS FAR BETTER OFF FINANCIALLY THEN THEIR MALE COUNTERPARTS IN THE SAME FIELD OF ENDEAVOR THAT THEY WORK.
STOP PLACATING THEM WITH "LADIES DRINK FREE" NIGHTS AND START APPEALING TO THEM WITH NIGHTS THAT ARE DEDICATED TO THEM WITH GIRLS GONE STYLED.
NO MATTER HOW DAZZLING YOUR DECOR AND DESIGN IS, WITHOUT THE ENERGY AND THE FUN AND THE WOW, YOU CAN'T EVEN BEDAZZLE WOMEN. BUT I CAN, BECAUSE "MALERTAINMENT" MAKES WOMEN STOP, LOOK, AND REACT............................................         
 
 
TASTINGS DO NOT TURN INTO REVENUE
 HOW DOES THIS PUT CASH IN YOUR REGISTER,
 WHEN SOUTHERN, OR REPUBLIC NATIONAL OR A LIQUOR VENDOR OR DISTRIBUTOR WANTS TO INCREASE A BRAND'S PRESENCE IN YOUR ESTABLISHMENT,THEY  BRING IN THEIR BRAND MODELS, GIVE AWAY POS AND WORSE OF ALL GIVE PATRONS FREE TASTINGS OVER AND OVER.
 AT THE END OF THE NIGHT, THE REP WILL GIVE YOU A BOTTLE OR TWO OF THE BRAND TO COVER THE COST OF THE TASTINGS.
BUT, WHAT PURPOSE DOES HAVING TWO BOTTLES OF A BRAND SERVE, WHEN YOU MISSED OUT ON ALL THOSE CASH DRINKS?
YOU SHOULD ALWAYS DO THE FOLLOWING WHEN OFFERED A BRAND PARTY:
 
A. EXPECT THE BRAND MODELS TO SHOW UP AND TO SELL, I REPEAT SELL THE BRAND AS THE FEATURED DRINK OF THE NIGHT AND UNDER NO CIRCUMSTANCES SIMPLY ALLOW THE BRAND MODELS TO WALK AROUND AND OFFER DIXIE CUPS, PLASTIC GLASSES, SHOT GLASSES OF THE BRAND TO SAMPLE.
 
B.  YOU SHOULD TIE IN THE GIVEAWAY OF POINT OF SALE MERCHANDISE WITH THE FEATURED DRINK, NO YOU ARE NOT FORCING PATRONS TO BUY THE BRAND TO TASTE IN ORDER TO QUALIFY FOR A FREE T-SHIRT, CAP,VISOR, KEYCHAIN, OR OTHER BRAND ITEM, BUT YOU ARE NOT SIMPLY HANDING OUT, THROWING OUT ON THE DANCE FLOOR OR MINIMIZING THE VALUE OF THESE POS ITEMS BY GIVING THEM TO JUST ANYONE FOR BEING AT YOUR BAR AT THAT PARTICULAR TIME.
 
C. YOU SHOULD ALWAYS MAXIMIZE THE BRAND TASTING NOT AS THE MAIN EVENT OF THE NIGHT, BECAUSE ON IT'S OWN, THESE TYPES OF LIQUOR PROMOTIONS DO NOT DRAW CROWDS ANY LONGER.
THESE ARE MIDDLE OF THE NIGHT, EXCITERS, DELIGHTERS, AND DISTRACTIONS.
 
I HAVE CREATED A STEP BY STEP SPECIFIC PROCESS AND FORMAT FOR MAXIMIZING BRAND TASTINGS AND IN THE MIDST OF THE NIGHT MAKING MONEY HOURS.
 
I HAVE HELD HUNDREDS OF BRAND PARTIES AND I WILL ADMIT FIRST HAND RIGHT HERE, RIGHT NOW, THAT SIMPLY HAVING THE CAPTAIN MORGAN GIRLS GIVING OUT SAMPLES,
GIVING AWAY MERCHANDISE DOES NOTHING TO FILL YOUR
REGISTER WITH CASH.
THOSE DAYS ARE LONG GONE.
YOU NO LONGER NEED TO JUSTIFY THE NIGHT BY RECEIVING ONE OR TWO FREE BOTTLES OF CAPTAIN MORGAN AS YOUR JUST DESERT FOR ALL THOSE DRINKS THAT WERE GIVEN OUT.
 
THE BAR IS YOUR MAIN SOURCE OF REVENUE, RESPECT IT, AND REINVENT IT, DON'T REDUCE IT TO RINGING UP COMP TASTINGS AND SAMPLINGS.
 
FROM THE MOST SOPHISTICATED ULTRA LOUNGE TO THE DEEPEST OF DIVE BARS THE GAME REMAINS THE SAME,
PROFIT FROM BRAND PARTIES FROM NOW ON.
CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
 
A ROCKFORD, ILLINOIS BAR IS STILL USING RADIO & NEWSPAPER, ONE QUESTION, WHY?
THIS BAR IS WASTING $900 A WEEK BETWEEN RADIO SPOTS AND A NEWSPAPER AD, NOBODY IS COMING IN EXCEPT A FRIDAY AND SATURDAY NIGHT PATTERN OF REGULARS, YET THIS BAR DOES THE
USUAL "BEER PONG", "WET TSHIRT", HOW DO YOU GET THROUGH TO
BARS THAT LAME IS,  AS LAME DOES AS LAME GOES.
THEY TELL ME "WE HAVE A PILE OF BILLS TO PAY", OF COURSE YOU DO, HOW CAN YOU KEEP UP WITH YOUR SET OVERHEAD, WHEN YOUR ADDING TO IT WITH MISTAKEN MARKETING?
###############################################
 
 I FINALLY GOT THROUGH TO THEM.
 CLUB PARTNERS FINALLY SEE THE LIGHT, 
 NO MORE CLUB PROMOTERS.     
Hi Rich
As we continue to follow your ways to grow and create The FUN, the partners have finally seen the value in not using promoters and are in the process
of ending the use of promoters ..... the slowest part of the year has always
been June, and we have always lost $$$ each year.
But not this year.
As we doubled our sales from a year ago and turned a profit. In addition
to a GREAT June we are hitting July with a full head of steam...our last
week created $12K in sales and with that trend, should hit our target of $55K
in sales for July..... and with the "new" school year starting in August
we should have some fantastic months ahead of us ....
Thank you on behalf of myself and the Partners.
 Will keep you posted,  We appreciate your continued input, insight and expertise,  as the partners are seeing the value of being creative and adding fun at the club
We are still re-defining a few things and tweaking others as we continue to implement your strategies.
Have a great week
LD
================================================================
 HOW TO DEAL WITH NO SMOKING ORDINANCES, NOISE ORDINANCES.OUTSIDE DECK ADDITIONS, CABARET LICENSES & THE REST OF THE PAINS IN THE REAR.
   You cannot simply ignore Ordinances that your Community has put in
place to counter situations, citizen complaints and possibly problems that
your own establishment may be part of.
Often you create a major mistake, by retaining an Attorney that clearly places your establishment in an adversarial position with local governing bodies and law enforcement.
I have found one on one direct face to face meetings can resolve issues in a much more expeditious manner with a much more friendlier atmosphere as well.
Once you bring in the Lawyers, the defenses, the motions, the objections, the specifics of the incidents, all take on a far more formal  status, as well as a life of their own that you have no control over.
There are always remedies that do not require "THE SUITS".
"THE LEGAL BILLS", "THE LENGTH OF TIME", "THE PUBLIC PRESSURE".
When you take "a stand in the sand, your not going to budge" strategy, you 
always raise the tension, the emotions and you cause "The SUITS"" to
circle the wagons.
Passive Persuasion is the method I recommend.
Why is it I can see the light at the end of the crisis, but Owners harbor
such bitterness and anger, they let their emotions cost them thousands of
dollars and way too long  a time frame to reach an amicable agreement?
I always have the answer, the key is making it palatable for both sides to
embrace.
When an issue is on the hot seat, the last thing you want to do is add fuel to the fire.
This is not about the Law, it's all about "COMPROMISE", "COMMON SENSE"
 "CONSISTENCY" and "CREDITABILITY"
I am thee Nightclub, Bar, and Restaurant Consultant, where most see Problems, I have Solutions.  
 
The Most Widely Viewed Pains In The Tuchus that Owners face are
A. Smoking Ordinances
B. Minors
C. Problematic Patrons
D. Incidents inside and outside
E. Obtaining Permits for Outside Areas
F. Approval of a Cabaret License
G. Drug Activity
H. Rumors, Innuendos that are destroying your Establishment
I.  Failure of Vendors to Support your Establishment
J. Entertainment Bookings
K. Management/Employee Policy/Relationships 
L. Partner Disputes (Often worse then a bad marriage)
M. Internal Theft, from over pouring, or simply coming up short cash.
N. DJ Behavior, Microphone rants, Communication skills 
O. Relationship with local law enforcement.
   After 40 years in this Industry, these seriously are all a "CAKEWALK" for   me to deal with.
   Each of these situations require and demand common sense and professionalism along with a touch of chutzpah, to resolve expeditiously.
FORGET EGO, FORGET HARD FEELINGS, STOP LETTING IT DRAG ON.
REMEMBER RESOLUTION............
Call Rich Unger@ 941-921-7027 or email RichUnger@promotingnightclubs.com
I call it "THE IRON MAN SYNDROME"
  
BEING THE BEST DAMN BAR PERIOD!
YOU SPENT ALL THIS MONEY REMODELING YOUR BAR, YET YOUR STILL THE SLOWEST BAR IN TOWN.
 WHEN ARE YOU GOING TO REALIZE IT'S NOT JUST YOUR APPEARANCE BUT YOUR ENERGY?
YOUR BAR HAS TO PROJECT ONLY THE BEST IN PATRONS, DRINKS, STAFF, IMAGE, FUN, WOW, MUSIC, DANCE, FOOD, ( YOU DO NOT NEED A KITCHEN TO SERVE FOOD) I JUST HAD A BAR IN YONKERS, NY TELL ME AFTER INVESTING ALL THAT MONEY IN A KITCHEN, NOBODY IS EATING.
OF COURSE NOT.
NOW IS NOT THE TIME TO SPEND, SPEND, SPEND, TO SERVE FOOD, WHEN FOR A MINIMUM INVESTMENT, YOU SHOULD GENERATE THOUSANDS OF DOLLARS WEEKLY IN FOOD SALES.
TO BE THE BEST DAMN BAR IN YOUR TOWN YOU HAVE TO BE CONSISTENT, CONSIDERATE, COORDINATED, COOPERATIVE,
CONSOLIDATED AND CONSUMING.
WOW, DID A BAR OWNER ACTUALLY SAY "PROMOTIONS ARE USELESS"? LET ME COMPLETE THAT STATEMENT" "PROMOTIONS ARE USELESS, WHEN ALL YOU DO IS CHEAPEN YOUR BEER, YOUR DRINKS AND GIVE THE BAR AWAY".
WHAT IS A PROMOTION WITHOUT A VISION?
WHAT IS A PROMOTION, IT'S A STEPPING STONE TO MOVING YOUR BAR FOREWORD AND TAKING BACK YOUR NIGHTS. MAYBE THE REASON YOU THINK PROMOTIONS ARE NOT VITAL IS BECAUSE YOU DON'T RECOGNIZE THE IMPORTANCE AND THE URGENCY IN ATTRACTING THE RIGHT BAR CROWD? DO YOU HAVE A CLEAR VISION OF WHAT A PROMOTION SHOULD CONSIST OF? THAT IS YOUR MAIN PROBLEM YOU MINIMIZE THE SIGNIFICANCE OF "THE FUN" AND 'THE WOW" AND YOU COPY YOUR COMPETING BARS THINKING SINCE THEY ARE PACKED WITH CHEAP AND FREE DRINKS/BEER THEN THAT IS THE COURSE TO TAKE?
WRONG. BAR OWNERS ARE UNDER ALOT OF PRESSURE TO MAKE DECISIONS AND ACT QUICKLY, ESPECIALLY IN THIS DOWN ECONOMY.
SOME WILL MAKE DECISIONS TO CHASE COMPETITORS AND THAT'S NOT ALWAYS THE RIGHT GAME TO GET INTO.
IF YOUR SEEN AS "THE FUN" AND "THE WOW" BAR, YOU SEND A MESSAGE THAT  YOUR THE PLACE TO BE.
I HAVE TURNED AROUND MORE BARS THEN ANY OTHER PERSON IN THIS INDUSTRY.
I HAVE TAKEN BARS THAT ARE DOING GOOD AND HAD THEM DO GREAT. OFTEN SOME OWNERS ARE IN DENIAL, THEY ALLOW NEW BARS TO OPEN WITHOUT STEALING THEIR THUNDER AND MAINTAINING THEIR MARKET SHARE.
SOME OWNERS IGNORE THE REVENUE FALLING, THE PATRON COUNTS GOING DOWN AND WAIT TILL THEY ARE ALMOST EMPTY TO ATTEMPT TO TURN THE TIDE.
FOR EVERY ACTION ,THERE MUST BE A REACTION IF YOUR GOING TO THRIVE IN THESE BARE BAR TIMES.
WHAT I DO IS GIVE YOU THE SOLUTIONS, BEFORE THE PROBLEMS ARISE.
I DIRECT YOU TO BEING PACKED, BEFORE YOUR CROWDS
START SERIOUSLY DIMINISHING.
I SHOW YOU THE MARKETING THAT IMPACTS NOT THE KIND NO ONE REACTS. 
 
 YOU READ IT HERE FIRST.............................
SEEMS "McCAFE" PUT A REAL TASTE AT A GREAT PRICE OUT THERE.
"STARBUCKS" IS  TAKING IT'S NAME OFF ONE OF IT'S SEATTLE STORES ADDING ALCOHOL TO THE MENU AND REBRANDING THE STORE AS " 15TH AVENUE COFFEE & TEA".
THIS NAME IS SUPPOSEDLY GOING TO REFLECT THE NEIGHBORHOOD LOCATION.
IT IS OPEN NOW AND IS SERVING COFFEE, TEA, WINE AND BEER.
WE SHALL SEE IF THIS PILOT STORE TAKES OFF? SHOULD RESULTS BE VERY POSITIVE, CORPORATE HAS PLANS TO OPEN EVEN MORE OF THESE NEW CONCEPT STORES FIRST IN THE SEATTLE AREA, BEFORE GOING NATIONWIDE.
THESE ARE CALLED "RETHOUGHT COFFEE SHOPS".
SO FROM LATTE, TO LITE BEER, WHO WOULD OF THOUGHT "STARBUCKS" WOULD EVER OFFER BREWSKIS?
CLEARLY SHOWS THE DRAMATIC SHIFT IN THINKING FROM TAKING
"McCAFE" HEAD ON, BUT RATHER SHIFTING FORMATS TO EXPAND THEIR MARKET SHARE AND REACH.
  
 
YOU CAN AND YOU SHOULD IMPLEMENT THE FOLLOWING POLICIES, POST THEM IN A PROFESSIONAL PRESENTATION AND ADHERE TO THEM:
These policies should be printed on a very stylish professionally produced sign.
  
1. You have a "ZERO" tolerance illegal substance policy. Use, display and or possession of any illegal substance will not be tolerated and you will be asked to leave the premises.
2. You must have a valid ID for entrance, we reserve the right of entry and patrons entering may be subject to a search.
3. Be advised that our "Hosts" will enforce our "ZERO" tolerance Policy for fighting, patrons ignoring this rule, will be denied admission permanently.
4. No beverage are allowed to be brought inside our establishment.
5. No alcoholic beverages are permitted to leave our establishment.
      THANK YOU, THE MANAGEMENT
 
WHAT YOU SHOULD BE LOOKING FOREWORD TO:
 
LABOR DAY WEEKEND = RECORD BREAKING NIGHTS
 
HALLOWEEN = RECORD BREAKING NIGHT
 
SAINTS & SINNERS NIGHT = RECORD BREAKING NIGHT
 
 THE NIGHT BEFORE THANKSGIVING = RECORD BREAKING NIGHT
 
THE NIGHT BEFORE CHRISTMAS EVE = RECORD BREAKING NIGHT
 
NEW YEAR'S EVE = RECORD BREAKING NIGHT
 
IF YOU DO NOT EXPECT TO HAVE RECORD BREAKING CASH FLOW OVERFLOW, PACKED TO THE WALLS FOR THESE NIGHTS AS WELL AS FOUR NIGHTS EVERY WEEK, THEN PICK UP THE PHONE AND CALL ME RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM


 
 
 

Copyright � 2009 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.