SLOW NIGHTS

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SLOW NIGHTS

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STOP BLAMING THE ECONOMY FOR YOUR SLOW NIGHTS
 
YOUR NOT DOING BUSINESS, DON'T BLAME THE ECONOMY, IT'S YOUR FAULT, YOUR BAR IS SLOW.
  Your not doing business, don't blame the economy, it's your fault, your bar is slow.
Your not doing anything to stimulate, motivate or activate your bar to be "THEE PLACE TO PARTY".
Your slow to react and respond.
Your set in your old ways and refuse to embrace change.
Your not seeing the entire industry change right before your eyes.
Your still listening to your Southern Salesperson, your radio salesperson, your club promoter, your out of touch manager who brings nothing to the bar, but takes home their paycheck week after week.
Where are you getting your Direction from?
Who is planning your Strategies?
What are your Promotions Plans?
Why are you spending and not seeing any return?
When are you going to contact me?
I see what you ignore, I know what you must do, I understand this business better, because I don't have your issues to deal with, I am not interested in the soap opera going on nightly with your staff, I would fire them, I am do not want to spend a penny on  radio/flyer/cheap drinks/ladies nights.
I am not into that preset  mindset.
What I am all about is simply reinvigorating and reigniting your bar.
Showing you, guiding you, directing you to the right ways to packed bar nights.
When I asked recently " how is your outside deck doing ", and the response is " it's doing okay", I shake my head,
Outside decks, beer gardens should be jammed, packed, the reason why it's not the place to be is because your not giving anyone a reason to frequent your patio?
You are quick to say "NO" to every proven Promotion, but even faster to offer cheap or free drinks and beer.
Please explain this to me?
Why if you know someone who has "THE FUN" and "THE WOW FACTORS" that your totally missing out on, that would bring your bar back to life, that would bury your competition, that would generate the crowds that flock to other bars, wouldn't it be
a pleasure to see your bar packed, your cash registers ringing and your sales soaring?
 
WHEN YOU WANT TO PACK YOUR BAR FOR EVENTS
NEVER PROCRASTINATE.
NEVER HESITATE.
NEVER STAY STAGNANT.
NEVER LIVE IN DENIAL.
NEVER MARKET OR ADVERTISE AN EVENT FOR A WEEK OR TWO, IT TAKES FOUR STRAIGHT WEEKS OF BEING RELENTLESS, ACTING FEARLESS, STAYING FOCUSED,TO INSURE A PACKED BAR, FOUR WEEKS OF ADVANCE, RAM, JAM, SLAM IN-HOUSE AND OUT IN THE COMMUNITY MARKETING TO PACK YOUR BAR.
THAT'S WHY SO MANY TIMES SO FEW PEOPLE SHOW UP.
NOBODY READS FLYERS THAT'S WHY YOUR NOT GETTING THE RESULTS YOU EXPECT.
RADIO LISTENING IS DOWN OVER 25%, THAT IS WHY YOUR 30 SECOND SPOTS ARE TOTALLY INEFFECTIVE AND A VERY POOR MARKETING INVESTMENT.
DJ ANNOUNCEMENTS ARE TOTALLY A WASTE, NOBODY PAYS ATTENTION, NOBODY REMEMBERS, NOBODY FRANKLY CARES WHAT THE DJ HAS TO SAY PROMOTING AN UPCOMING EVENT, WHILE THEY ARE DANCING, DRINKING AND PARTYING.
FOUR WEEKS IS THE MANDATORY ADVANCE TIME FRAME OTHERWISE THE EVENT VERY OFTEN IS WITH REGARD TO A GOOD CROWD, LAME._________________________________________
 
 
URGENT, URGENT, URGENT, URGENT, URGENT, URGENT, URGENT
 
IF YOU SEE YOUR CROWD START TO BECOME JUST A GROUP, CALL ME NOW.
 
IF YOU SEE YOUR COMPETING BARS PACKED AND YOUR NOT, CALL ME NOW.
 
IF A NEW BAR IS GOING TO OPEN, BEFORE THEY STEAL YOUR THUNDER, CALL ME NOW.
 
IF YOU ALREADY LET A NEW BAR OPEN & THEY HAVE STOLEN YOUR THUNDER CALL ME NOW. 
 
IF YOU THINK AND KNOW SEPTEMBER IS GOING TO BE SLOW, REALLY SLOW CALL ME NOW.
 
IF YOUR TIRED, BURNT OUT, DEPRESSED, DISAPPOINTED, CALL ME NOW.
 
IF YOU HAVE VERY FEW WOMEN COMING IN,
CALL ME NOW.
 
IF YOUR OUT OF CONCEPTS, YOUR HEAD IS
SPINNING, CALL ME NOW.
 
IF YOUR ATTRACTING THE WRONG CROWD,
CALL ME NOW.
 
IF YOU WANT THE BIGGEST HALLOWEEN TWO NIGHT EVENT EVER , CALL ME NOW.
 
CALL RICH UNGER @ 941-921-7027
****************************************************    
 
RESTAURANTS WAKE UP, HERE ARE THE COLD ON THE PLATE IN YOUR FACE STATS:
 
A. 2.6% Amount all restaurant traffic declined in the three months ending May 31 compared to a year ago, the steepest decline in 28 years

B.  2% Decline for quick service restaurants and fast food

C.  4% Casual dining decline

 

D.  6% Mid-scale dining decline

 

E.  14% Fine dining decline

 

F. 1% Amount that the total number of restaurants in the U.S. is down from 2008, or about 4,000 fewer restaurants

Source: NPD Group

WHITE TABLE CLOTH RESTAURANTS ARE LOSING MONEY, LOSING BUSINESS, LOSING

THEIR MARKET SHARE, AND INSTEAD OF TURNING TO THE BAR TO INCREASE CASH FLOW, ATTRACT WOMEN, CREATE A GREATER

ENTICEMENT, MANY ARE SIMPLY SHUTTING THEIR DOORS.

IF YOUR A FINE DINING RESTAURANT YOU NEED TO WITHOUT DELAY, TURN TO "DRINK/DANCING/DYNAMIC STYLISH PROMOTIONS RIGHT NOW.

REDUCE YOUR ENTREES, INCREASE YOUR APPETIZERS, REDUCE YOUR FOOD COSTS, REDUCE YOUR STAFFING, ADD YOUR NIGHT LIFE.
 AIM, TARGET AND REACH OUT FOR 24 T0 54 DEMOGRAPHICS.
LET ME DO THIS FOR YOU, I WILL PACK YOUR NIGHTS WITH "THE FUN" AND "THE WOW FACTORS" AND NOT JUST A BAR WITH A BAND, PLEASE, PLEASE, PLEASE DON'T EVEN GO THERE.
CALL RICH UNGER NOW @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM 
<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>
 
LOCAL BAR BANDS NEED A BAND OVER:
GIVE THIS TO YOUR LOCAL BANDS TO READ AND RESPECT:
 These past months, I have heard from Bar after Bar disappointed that local bands they book over and over, are not drawing enough patrons
to even justify the cost of the band.
There are many reasons why local bands do themselves a disservice by
not marketing themselves, not expanding their musical presentation, not learning new material, not dressing accordingly, not acting professional
enough while on stage, taking bars for granted and booking themselves
right next door or down the street from where the other gig they do on a regular basis is located.
In order to be relevant and establish their name, their sound, their band as a viable bar enticement, local bands have to:
A. Dress like Stars and not like Slobs
B. Act like Professionals on stage, no drinking, no cursing
C. Go Wireless microphones, guitars, keyboards, stop standing and just playing, start performing on the bar, sitting with patrons, standing on stage, and in the middle of the dance floor, GO WIRELESS WITH YOUR MICROPHONES AND INSTRUMENTS.
STOP JUST STANDING AND GOING THROUGH THE SONGS IN THE SET.
D. Be selective where you are booked, if you have a working relationship with one bar, don't backstab them by playing at their competitor's bar
E. If your going to use milk Cartoons to hold up speakers and monitors, cover them with black fabric, make your equipment appearance as professional as possible
F. Learn new material, stop doing the same sets in the same order over and over.
G. Develop your own fan base, ask a female follower to be the band's "Friends Followers Coordinator" so that she can contact the Friends and Followers of the band in each area they perform so that you have a set foundation of patrons in seats, in addition to the bar's regulars and new faces.
H. Create your own marketing tools to help a bar pre advertise your gig and to maximize your build up.
I. Don't drink till you can't sing, don't play the role with female patrons, when you should be onstage ready to perform.
J. Keep in mind live gig venues are fast becoming an extinct species, don't over charge, don't under charge, and don't get carried away with ego and adulation.
Remember hundreds of local bands were here before you and will be here after you.
FOR BARS THAT  WANT TO GET OFF THE LOCAL BAND DEPENDENCY,
CALL ME AND LET ME SHOW YOU THE NEW LIVE BANDS AND NEW MUSICAL ENTERTAINMENT THAT PUTS DJS AND LOCAL BANDS ON THE PERFORMING SIDELINES.
I HAVE MANAGED DOZENS OF BANDS, RECORDED BANDS, BOOKED BANDS, PRODUCED ROCK CONCERTS, TAKEN BANDS ON TOUR, CREATED MY OWN RECORD LABEL, BEFORE ANYONE HAD AN INDIE LABEL.
MY KNOWLEDGE AND EXPERTISE IN BAR/CLUB/LOUNGE/BANDS OF ALL MUSIC GENRES FROM POP HOP TO ROCK, TO COUNTRY, FROM JAZZ TO TECHNO IS ABSOLUTE. 
CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
GET OVER BEER PONG ALREADY!
THE BEER COMPANIES WANT NOTHING TO DO WITH BEER PONG, THERE ARE SO MANY INTERACTIVE PROMOTIONS, SUCH A VAST ARRAY OF "FUN" AND "WOW FACTORS" THAT UNLIKE BEER PONG, ATTRACTS WOMEN, WOMEN AND MORE WOMEN.
LOOK AT THE RATIO OF WOMEN TO MEN IN YOUR BAR?
LOOK AT THE QUALITY OF CUSTOMERS YOU DRAW FOR
BEER PONG?
SERIOUSLY, IS THAT THE BEST YOU CAN THINK OF?
WHY DO YOU HAVE TO INCLUDE DRINKING OF ANY KIND WITH YOUR NIGHTLY FORMAT?
"MUSIC" IS A MUST.
"FUN" IS FOREMOST.
"WOW" IS WONDERFUL.
"IT" HAS TO BE A HIT.
 OVER AND OVER BEER PONG SUCKS.
IT JUST HAS NO UPSIDE OR RELATIONSHIP TO NIGHTLIFE OR BARTAINMENT.
"BORAT" AND "BRUNO" ARE TOTALLY OFF THE WALL, BEYOND OUTRAGEOUS, AND YET THE FLICKS ARE BRILLIANT AND BOX OFFICE BONANZAS.
SACHA BARON COHEN IS A COMICAL GENIUS.
HE IS LIKE NOTHING A MOVIE HAS EVER OFFERED.
HE IS LIKE NO OTHER COMEDIAN.
HE IS SPONTANEOUS AND SHOCKING.
INSTEAD OF BEER PONG, WHICH IS SO OUTDATED
AND APPEALS TO SUCH A SMALL SEGMENT OF YOUR
 MARKET.
ESPECIALLY WHEN YOUR A BAR IN A COLLEGE TOWN, WHY ENCOURAGE BINGE DRINKING, WHY NOT PACK YOUR BAR WITH HOT COLLEGE FEMALE STUDENTS AND QUALITY COLLEGE MALE STUDENTS BUT FOR "THE FUN" AND "THE WOW FACTORS" AND NOT THE EXCESSIVE DRINKING LAME
SPECIALS?
YOU ONLY GET SO MANY SHOTS OUT OF A BOTTLE OF LIQUOR WHY NOT MAKE THE MOST OF THE PROFIT AND NOT EXCEL YOUR LIQUOR COSTS?
YOU ARE IN THIS BUSINESS TO SELL BEER AND LIQUOR AND AS MUCH OF IT AS YOU CAN IN THE RIGHT ENVIRONMENT, NOT GIVE IT AWAY AT CHEAP OR FREE PRICES JUST TO HAVE PEOPLE IN BAR STOOLS.
AND YOU WONDER WHY YOUR BANK ACCOUNT IS SO LOW, WHEN ALL YOUR DOING IS GIVING, GIVING, GIVING THE BAR AWAY?
PLEASE CONTACT ME, LET'S FORMAT YOUR ENTIRE REST OF 2009 AND ALL OF 2010, WITH "THE FUN" AND "THE WOW FACTORS" WITHOUT USING YOUR BEER AND LIQUOR  TO BE THE FOCUS OF THE PROMOTION.//////////////////////////////////////////////////
 
 
 PLEASE DON'T USE RAFFLES TO GIVE AWAY GREAT PRIZES
WHY WOULD YOU DIMINISH, MINIMIZE AND DEVALUE THE WORTH OF A GREAT TRIP OR GIVEAWAY BY HOLDING A RAFFLE OR SOME TYPE OF LAME FORMAT?
EVERYBODY WANTS TO WIN.
EVERYBODY WANTS SOMETHING FOR NOTHING.
EVERYBODY WANTS TO FEEL THE EXCITEMENT AND THE THRILL OF BEING ABLE TO WIN.
BUT IT IS PARAMOUNT THAT YOU HOST AND PRESENT PREMIER PROMOTIONS.
WHEN YOU HAVE A GREAT PRIZE OR GREAT TRIP OR GREAT CASH TO GIVE AWAY, DO IT WITH A
PHENOMENAL PROMOTION THAT LASTS ALL NIGHT, NOT A 
FISHBOWL DRAWING.
THERE HAS TO BE A BUILD UP.
THERE HAS TO BE EXCITEMENT.
THERE HAS TO BE MOMENTUM.
IT'S A NIGHT TO REMEMBER. 
 
SOLUTION:
CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
 
WHO'S WATCHING YOUR LIQUOR INVENTORY?
NOT EVERY ESTABLISHMENT CAN AFFORD A LIQUOR CONTROL
SYSTEM TO KEEP TRACK OF INVENTORY.
BUT I HAVE STEPS AND FORMATS THAT YOU IMPLEMENT TO CUT
DOWN 99% ON OVER POURING, ON OVERCHARGING, ON GIVING
AWAY DRINKS.
IF YOUR AN ABSENTEE OWNER ALL THE MORE REASON YOU NEED
TO HAVE SPECIFIC RULES IN PLACE THAT ARE NEVER EVER TO BE
IGNORED OR VIOLATED.
IF YOUR ON PREMISE OWNER YOU STILL NEED TO HAVE A COMPLETE
MINDSET TO PREVENT LOSING LIQUOR TO INTERNAL THEFT, TO
GIVING THE BAR AWAY, TO OVER ORDERING LIQUOR AND BEER, TO
EMPLOYEE DRINKING.
NEVER EVER LET ANY LIQUOR INVENTORY GO UNCHECKED, WITH JUST ONE PERSON RESPONSIBLE WITH NOBODY ELSE OVERSEEING THE PROCESS.
THE MORE LAX YOU ARE BEHIND THE BAR, THE GREATER YOUR FINANCIAL LOSS IS GOING TO BE IN FRONT OF THE BAR.
NOW IS NOT THE TIME TO LET THIS SLIDE AND OVERLOOK THAT.
WHY WOULD ANYONE CONTINUE TO WORK AT A BAR THAT IS NOT
DOING BUSINESS, UNLESS THEY HAD THEIR OWN AGENDA?
HOW ARE THEY PAYING THEIR BILLS?
THIS IS A CUT THROAT BUSINESS ALL THE WAY AROUND, WE CALL IT HOSPITALITY, BUT IN REALITY IT'S HELL ON WHEELS WAY TOO OFTEN.
I HAVE SEEN IT ALL, ALOT YOU WOULD HAVE TO SEE FOR YOURSELF TO EVEN BELIEVE.
BUT WITH THAT BOTTLE BEING YOUR SALVATION TO SURVIVING, NOW MORE THAN EVER YOU HAVE TO TIGHTEN UP AND TURN YOUR ATTENTION TO LIQUOR INVENTORY CONTROL.
CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM 
 
 
 
   FINALLY, THIS MONTH MARKS THE 40TH ANNIVERSARY OF "WOODSTOCK", A MUSIC FESTIVAL THAT BECAME A CULTURAL EVENT, THAT BRIDGED EVERY RACE, EVERY RELIGION, EVERYBODY FROM ALL WALKS OF LIFE INTO THREE DAYS OF PEACE, MUSIC, FRIENDSHIP, AND LOVE.
IT WAS THE MOST INCREDIBLE MUSIC FESTIVAL EVER HELD AND WILL ALWAYS BE REGARDED AS THE HISTORIC ROCK FESTIVAL THAT CHANGED PEOPLE'S LIVES FOREVER.
OVER A HALF A MILLION PEOPLE OF ALL AGES, ALL RACES, ALL WALKS OF LIFE SHOWED UP.
MAYBE YOU NEVER HEARD OF "WOODSTOCK", MAYBE YOU WEREN'T EVEN BORN YET, MAYBE YOU DIDN'T CARE, DOESN'T MATTER.
WHAT YOU SHOULD DO REGARDLESS OF IF YOU READ BOOKS OR NOT, TO REACH DEEP INTO THE THINKING, THE PLANNING, THE ADVENTURE, THE PEOPLE, THE BANDS, MAX YASGUR AND HIS DAIRY FARM,THE PROMOTERS, ESPECIALLY MICHAEL LANG, A VISIONARY WHO CREATED A REMARKABLE REALITY, BUY THE BOOK "THE ROAD TO WOODSTOCK" FROM THE MAN BEHIND THE LEGENDARY FESTIVAL.
WRITTEN BY MICHAEL LANG WITH HOLLY GEORGE WARREN.
YOU WILL NOT PUT IT DOWN.
I WAS VERY FRIENDLY AT THE TIME BACK IN 69 WITH "THE WARTOKE CONCERN", ROD JACBSON, JANE FRIEDMAN AND PAT COSTELLO, THE PR FIRM ENGAGED TO HANDLE ALL THE PUBLICITY FOR "WOODSTOCK". I LEARNED ALOT MORE THAN I COULD EVER THANK THEM FOR, ABOUT PUBLICITY, HOW TO GENERATE IT, HOW TO SPIN IT, HOW TO CREATE IT.
AS FOR "WOODSTOCK", JUST BUY THE BOOK AND RELIVE IT.
Copyright � 2009 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.