CASH FOR BARS, CASH FOR CLUBS
A bar/club in Wisconsin, open only three weeks is sinking into
the abyss.
Ownership took over a bar/club with an awful reputation,
Naturally Ownership changed the name, but did not invest
enough in the interior or a penny into the rest rooms or the front
entrance, or the staff, or the marketing to take a bar clunker and
turn it into
a brand new club Cash Winner.
Ownership left up the old myspace site and left the old name
up as well, how can you transform a totally miserable bar/club image
by leaving the same old name and same old content up on the web?
Ownership's mindset is not on creating a fresh, foreword fun,
fantastic new "Hot Spot", the major improvement was installing
stripper poles.
Stripper Poles are dated, they are like having your dj in a
wood square box, they are over with.
Hot Women, Stylish Women, Trendy Women want innovative dance
floor fun as in www.innofer.com every adult entertainment
establishment has stripper poles.
But very few bars and clubs have the most exciting and
ultimate dance floor "FUN" that
www.innofer.com has
exclusively designed and created.
Stripper poles are clunkers.
DJs in wood square boxes are clunkers.
Keeping an old myspace site up that still is all about the
former bar and it's old name is a clunker.
I create the "CASH".
The biggest clunker are "Club Promoters", why can't you
promote and pack your own bar?
Why do you have to rely on people that you hardly know, barely
trust and have no intention of any long-term relationship with?
You own your bar don't you think you should know how to pack
it?
You own your bar, don't you think you should know how to reach
the right
patrons to frequent your bar?
You own your bar, don't you think you should be keeping all
the money your bar generates and not paying it out to others to do
what you can and could be doing yourself?
IT'S YOU'RE BAR, LET'S PACK IT TOGETHER.
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QUICK CHATS WITH OWNERS IN THE BLUE, BUT
WHO NEVER FOLLOW THROUGH:
A 25% NEW OWNER OF A CLUB IN SOUTH SAN
PADRE ISLAND CALLS, HIS CLUB IS DYING ONLY 3 MONTHS OLD, HE IS DOING
KARAOKE AND SPENDING ON RADIO AND NOBODY IS COMING IN, WHEN I OFFER TO
PROVIDE HIM WITH "THE FUN" AND "THE WOW FACTORS" TO TURN HIS SINKING
CLUB AROUND, HE AGREES, BUT NEVER FOLLOWS THROUGH.
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THE OWNER OF A PUB IN REDDING, CT.
WRITES ME "have no clue what we
are doing, adv in papers sucks". I CALL
HER, I EMAIL HER TO STOP WASTING MONEY ON PRINT ADS, YOU NEED "THE
FUN" AND "THE WOW FACTORS".
SHE IS STILL HOLDING BEER PONG EVENTS,
AND BRINGING IN FORMER NFL PUNTERS TO APPEAR, I MEAN I EXPLAIN TO HER
YOU NEED TO MOVE FOREWORD.
SHE AGREES, BUT NEVER FOLLOWS THROUGH.
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THE OWNER OF A ULTRA LOUNGE IN THE BRONX
OF ALL PLACES, CONTACTS ME, HE IS ATTRACTING THE WRONG CROWD, HIP HOP
TROUBLEMAKERS, NO WOMEN WILL SET FOOT IN HIS LOUNGE, HE HAS INVESTED
ALL THIS MONEY AND HE LISTENS INTENTLY TO ME EXPLAIN WHAT HE IS DOING
WRONG AND WHAT WE NEED TO DO RIGHT.
HE AGREES AND IS ALL EXCITED, BUT NEVER
FOLLOWS THROUGH..
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THE OWNER OF A NEW HOOKAH LOUNGE IN LA
MIRADA, CALIFORNIA CONTACTS ME, HE IS OPENING RIGHT NEXT TO AN
ESTABLISHED HOOKAH LOUNGE, AND HE NEEDS TO TAKE THEIR CUSTOMERS AWAY
AND MAKE THEM HIS?
I EXPLAIN IN DETAIL THE STRATEGY TO
IMPLEMENT, HE AGREES, BUT NEVER FOLLOWS
THROUGH
________________________________________________________________/
THE OWNER OF A LATIN NIGHTCLUB IN RENO,
NEV. CONTACTS ME, HIS CLUB IS DYING, BECAUSE EVERYONE IS GOING
DOWNTOWN FOR HIP HOP, AND TECHNO.
I EXPLAIN TO HIM HE NEEDS TO BE MORE
THAN JUST LATIN MUSIC BY A DJ, HE NEEDS "THE FUN" AND "THE WOW
FACTORS", HE AGREES, BUT NEVER FOLLOWS THROUGH.
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THEY DON'T FOLLOW THROUGH, AND THEN THEY
WONDER WHY THEY ARE LOSING EVEN MORE BUSINESS, DRAWING EVEN FEWER
CUSTOMERS, AND GETTING EVEN MORE
DEPRESSED AND IN DEBT?
BECAUSE THEY DON'T FOLLOW THROUGH.
YOU HAVE TRIED EVERYTHING, AND IT IS NOT
WORKING,
WHY NOT THE LET THE BEST IN THE BUSINESS
PACK YOUR BAR?
NEVER HAVE SO MANY OWNERS COST
THEMSELVES TENS OF THOUSANDS OF DOLLARS BY TALKING THE TALK, BUT FOR
WHATEVER REASONS NOT WALKING THE WALK.
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WHY ARE GENTLEMEN'S CLUB OWNERS IN LAP
DANCE LAND?
THE REASON SO MANY GENTLEMEN'S CLUBS ARE
HURTING RIGHT NOW, IS FOR EXAMPLE A LONG TIME GENTLEMEN'S CLUB IN
QUEENS, NY HAS NOT CHANGED IT'S FORMAT, IT'S DECOR, IT'S IMAGE IN OVER
TEN YEARS IF NOT LONGER.
SO NOW, BUSINESS IS AWFUL.
ANOTHER GENTLEMEN'S CLUB IN WISCONSIN, HAS
NO EVENTS PLANNED, NONE.
THEIR WEB SITE IS AWFUL, BUT HEY, THE
GENTLEMEN'S CLUB IN QUEENS, NY DOES NOT EVEN HAVE A WEB SITE.
YET THERE IN BOULDER, COLORADO IS A
GENTLEMEN'S CLUB THAT PACKS THEM IN AND DOES GREAT, ESPECIALLY WITH
OUR BIKINI EVENT EVERY WEEK.
FINALLY SANITY IN A WORLD OF OWNERS WHO
REFUSE TO EMBRACE THE FUN AND THE WOW, AND ARE LOSING THOUSANDS, AND I
MEAN THOUSANDS OF DOLLARS NIGHTLY.
THE OWNER IN QUEENS, NY WANTED TO GO ON A
RADIO STATION THAT HAS VULGAR DJS USING FILTHY LANGUAGE, WHO DOES THIS
OWNER THINK HE IS GOING TO ATTRACT TO HIS GENTLEMEN'S CLUB?
RADIO DOES NOT WORK.
THE OWNER IN WISCONSIN HAS THE USUAL
CHAMPAGNE ROOM, BOTTLE SERVICE, WHO CARES?
THAT IS NOT WHAT THE WORLD OF TODAY'S
GENTLEMEN'S CLUBS ARE ALL ABOUT.
TOGETHER THESE TWO OWNERS ARE LOSING A
COMBINED MILLION DOLLARS A YEAR.
WHY?
BECAUSE THEY REFUSE TO MOVE THEIR CLUBS TO
2009.
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WHY ARE YOU PAYING CLUB PROMOTERS?
I just don't get it.
NOT a day goes by that a Club Promoter
does not email or call me and ask me for what they call "ideas".
Because their nights are dismal,
declining and dying.
But, what I create, "THE FUN" and "THE
WOW FACTORS", are not ideas.
From every part of the USA, these so
called club promoters are experiencing a backlash from their previous
followers and crowd.
No longer will clubbers and bar patrons
accept a dj, cheap drinks and a name for the night without any
"POWERFUL PACKED PROMOTIONS".
I do not evaluate bars, I pack bars in
every region of the US and the World.
I do not have to live where your bar is
to put a line outside.
I do not even have to step foot in your
bar to have it three people deep.
I think club promoters are greedy, self
absorbed, and totally all about "them", they could care less about the
bar or the owner.
There was a beautiful club in Ohio called
"SUEDE", the Owner was a very shrewd investment adviser, but he formed
an alliance with a long time club promoter who totally destroyed his
club.
He called me on the phone, in tears, and
angry, while apologetic at the same time, that he had betrayed my
direction, and cost himself his own club.
He had to close it down.
How bad was the nightly circumstances?
So bad that the Cincinnati Police
Department were conducting Swat Maneuvers in his Parking Lot on Friday
Night, because they were so disgusted and fed up with the lack of
civility and behavior of the thugs, punks and gangsta wannabees his
club was drawing.
So, he closed down, lost close to a half
a million dollars.
He recounted to me the club promoter was
only interested in what revenue he was going to take, the dj the club
promoter brought in, played the most vile hip hop, women refused to
come to the club.
The club promoter's so called Door People
were rude, crude and totally disrespectful.
To put it in plain English this really
Gentleman of an Owner, lost total control of his own club.
Finally this club promoter cost this
Owner his club.
Yet on a daily basis with foul language
and no professionalism at all, these so called club promoters call me,
they email me, they are in a promoting panic, because they can't
create or conceptualize any kind of "FUN" or "WOW", they just don't
get it, they have no clue.
A Restaurant/Bar in Westchester pleaded
with me for the names of local club promoters, when I suggested they
present their own nights, they wanted no part of it.( I don't have any
names of so called club promoters anyway I have no FAITH NO CONFIDENCE
NO TRUST IN ANY OF THEM)
They wanted to pay a club promoter to
produce their nights.
I often wonder if Owners who say "I must
have a club promoter" , should be given drug tests, mental state
tests, before they become Owners?
How can any bar rely on a so called club
promoter a stranger, a person who casts a spell over you that you are
in OZ and they are the Wizard.
When in reality, the harsh truth is they
can't produce what they proclaim they can.
An Atlanta club promoter calls me, the
bar he is promoting at holds 200, but he can only reach the 100 patron
level on any Friday Night.
He wants " free expertise" , "he wants
free Promotions", "he wants", "he wants", "he wants".
A Los Angeles club promoter emails me "
Help, my Saturday Night is a disaster, my flyers are not working, my
texting is not helping, I am at risk
of losing the night"
Often an Owner will turn to his DJ and
assign him or a cute barmaid the responsibilities of creating and
executing the Promotions.
Wrong move.
The DJ should stick to spinning.
The Barmaid should stay behind the bar.
I study every single aspect of a bar from
it's demographics to it's economic climate to it's location.
I review the bar from the parking to the
front entrance from the bar to the rest rooms from the seating area to
the back door and every single inch of the bar in between.
A club promoter does not evaluate
anything, he brings in his own people, and then he takes over your bar
with no positive goals.
His brand of hip hop attracts the worse
element.
His lack of regard for female employees
and female patrons scares both away.
ARE YOU READ TO STOP STALLING AND START
DOING?
PLEASE I AM NOT A SHOULDER TO CRY ON, I
AM THE ANSWER TO YOUR CURRENT SITUATION.
SIMPLY HAVING A LATIN
NIGHT OR OWNING A LATIN NIGHTCLUB HAS TO MEAN MORE THAN JUST LATIN
MUSIC AND LATIN DANCING.
NOT TOO LONG AGO, MANY
BARS DECIDED TO APPEAL TO THE FASTEST GROWING SEGMENT OF THE US
POPULATION, "LATINOS".
SO THEY DESIGNATED A
NIGHT AS "LATIN NIGHT" SERVED MOJITOS, AND DOS EQUIS BEER, HIRED A
LATIN DJ OR LIVE LATIN BAND AND EXPECTED TO ATTRACT A PACKED LATIN
CROWD.
BUT THE LATIN NIGHT LIFE
MARKET HAS CHANGED, AND LATIN BAR GOERS AND CLUBBERS ARE MOST
DISCRIMINATING IN THEIR AFTER DARK PARTYING.
THEY TOO WANT "FUN" ,
"WOW" AND "IT".
YOU DO NOT NEED A LATIN
CLUB PROMOTER TO PACK YOUR BAR TONIGHT.
YOU NEED THE A TO Z ON
HOW TO IMPLEMENT THE NIGHT YOURSELF.
FIRST AND FOREMOST FOR A
STYLISH LATIN NIGHT IS THE APPEAL YOU PROJECT TO ATTRACT WOMEN.
LATIN WOMEN ARE FANTASTIC
ENERGIZERS, THEY BRING A UNIQUE EXCITEMENT TO A LATIN NIGHT.
THAT'S WHY IT'S SO
IMPORTANT TO BE SOPHISTICATED AND UP-TEMPO IN YOUR APPROACH RATHER
THAN LOW LEVEL.
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WINE IS HUGE BUSINESS DURING HAPPY HOUR, BUT LONGHORN
STEAKHOUSES GIVE $1 OFF HOUSE WINES INSTEAD OF TWO FOR ONE.
WHY?
EVERY BAR AROUND THEM IS OFFERING THE SAME INEXPENSIVE HOUSE
WINE FOR TWO FOR ONE FROM 3PM TO 7PM, BUT LEAVE IT TO LONGHORN TO USE
THAT CORPORATE MENTALITY AND OFFER $1 OFF.
MAKES NO SENSE.
MY FRUSTRATION AT OWNERS WHO JUST
WILL NOT TAKE THE PROMPT, SWIFT, AND
FRESH DIRECTION IS AT AN ALL TIME
HIGH, THEY KNOW THEY ARE NOT OPERATING IN THE RIGHT FORMAT, THEY KNOW
THEY ARE SPENDING MONEY ON ADVERTISING THAT IS NOT PRODUCING RESULTS,
THEY KNOW THAT I CAN PACK THEIR BAR, THEIR CLUB, THEIR PUB, THEIR
SPORTS BAR, THEIR LOUNGE, BUT THEIR EGOS PREVENT THEM FROM SUCCESS.
NEVER HAVE SO MANY BAR OWNERS LOST
SO MUCH MONEY, BECAUSE THEY WILL NOT LET THE BEST OF THE BEST PACK
THEIR BAR.
YOUR THE EXCEPTION, YOU HAVE READ
OUR ENTIRE WEB SITE, YOU REALIZE THAT WHAT WE SAY IS WHAT YOU SHOULD
BE DOING.
WE GIVE YOU THE STEP BY STEP FORMAT
TO PRESENT "THE FUN" AND "THE WOW FACTORS", WHEN WAS THE LAST TIME YOU
WERE PACKED FOUR NIGHTS A WEEK?
I MEAN WEDNESDAY, THURSDAY, FRIDAY
AND SATURDAY NIGHTS?
THEN ISN'T IT ABOUT TIME YOU LET ME
PACK YOUR BAR?
IF YOU HAVE PARTNERS, THEN PLEASE
BY ALL MEANS, MAKE IT A CONFERENCE CALL.
ARE YOU READY TO TAKE BACK YOUR
NIGHTS?
STOP GIVING AWAY THE BAR.
PLEASEEEEEEEEEEEEEEEEEEEEEEEEEE.
YOU
WANT WOMEN IN YOUR BAR.
YOU WANT SPENDERS IN
YOUR BAR.
YOU WANT FOUR GOOD
NIGHTS A WEEK FOR YOUR BAR.
YOU WANT TO REDUCE YOUR
OVERHEAD AND MAKE SOME SERIOUS CASH FLOW IN YOUR BAR.
YOU WANT ENERGY,
ATMOSPHERE, EXCITEMENT IN YOUR BAR.
YOU HAVE LET YOUR BAR STAY THE SAME FOR
SO LONG, YOU SIMPLY IGNORE THE OBVIOUS.
YOU ARE BURNT OUT AND TIRED OF YOUR OWN
BAR.
YOU DON'T EVEN LIKE GETTING OUT OF YOUR
CAR AND GOING INTO YOUR OWN BAR.
I WOULD URGE YOU, I WOULD
SUGGEST TO YOU, LET ME PACK YOUR BAR,
YOUR PUB, YOUR LOUNGE, YOUR CLUB, YOUR SPORTS BAR, YOUR GENTLEMEN'S
CLUB, WHAT IS SO VERY DIFFICULT FOR YOU, IS SO EASY FOR ME.
40 YEARS OF HANDS ON EXPERTISE.
NOBODY IN THIS INDUSTRY DOES WHAT I DO.
LET ME SHOW YOU.
ISN'T IT ABOUT TIME?
CALL ME FRUSTRATED, CALL ME
EXASPERATED, I JUST CANNOT COMPREHEND WHY OWNERS DO NOT
REALIZE, UNDERSTAND, THEY MUST TAKE
SIGNIFICANT ACTION NOW IN ORDER TO THRIVE LET ALONE SURVIVE.
THE LONGER THEY WAIT THE MORE MONEY
THEY LOSE.
SOMEONE PLEASE
TELL ME WHY THEY JUST DON'T GET IT??????
