COLLEGE TOWN BARS

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COLLEGE TOWN BARS

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COLLEGE TOWN BARS SHOULD BE PACKED
 
COLLEGE IS BACK IN SESSION, THIS YEAR, LET'S NOT MAKE IT ALL ABOUT HOW DRUNK THE STUDENT CAN GET, HOW LITTLE THEY CAN PAY TO GET AS LOADED AS THEY CAN.
TAKE A FRESH NEW APPROACH, RING YOUR REGISTER WITH A EMPHASIS ON
"THE FUN" AND "THE WOW FACTORS", THE INTERACTION, THE INTERACTIVE, THE INTERPLAY OF PREMIER PROMOTIONS THAT WILL ATTRACT THE QUALITY COLLEGE
STUDENT, ESPECIALLY FEMALES.
JUST BECAUSE THE DIVE BAR HAS 300 STUDENTS PAYING $1 A DRINK, WHO CARES?
YOU SHOULD HAVE 300 STUDENTS AS WELL, BUT QUALITY STUDENTS WHO ARE
AT YOUR BAR FOR WHAT YOUR DOING AND NOT WHAT YOUR GIVING AWAY AT
THE BAR.
THIS YEAR, YOUR STRATEGIES, YOUR PROMOTIONS, YOUR MARKETING, YOUR
FORMAT ARE VITAL TO YOUR TARGETING, REACHING OUT TO AND PULLING IN
THE QUALITY COLLEGE STUDENTS.
LET ME POINT OUT MOVIE BOX OFFICE SALES ARE SOARING, VIDEO GAME SALES
ARE SOARING, MUSIC DOWNLOADS ARE SOARING, THE TYPICAL COLLEGE STUDENT
IS SPENDING ON ENTERTAINMENT, BARTAINMENT, EATERTAINMENT AND WOWETERTAINMENT.
THE #1 PARTY SCHOOL THIS YEAR IS "PENN STATE".
NO MATTER WHERE YOUR BAR IS LOCATED, IF YOUR WITHIN FIVE MILES OF A MAJOR COLLEGE, YOU SHOULD BE THE #1 PLACE TO PARTY.
THIS DISTINCTION HAS NOTHING TO DO WITH THE PRICE OF BEER OR DRINKS, BEING THE #1 BAR TO PARTY AT HAS EVERYTHING TO DO WITH WHAT YOUR FORMAT, YOUR ATMOSPHERE, YOUR IMAGE, YOUR STYLE, YOUR TRENDS, YOUR PERCEIVED AS.
TO NOT TAKE ADVANTAGE OF BEING GEOGRAPHICALLY CLOSE TO A COLLEGE IS GOING TO COST YOU OVER THE COURSE OF A YEAR, DEPENDING ON YOUR SIZE, FROM $100,000 TO $500,000 JUST IN NIGHT TIME REVENUE.
THAT IS A FACT.
YOU DO NOT ABANDON YOUR REGULAR PATRONS, YOUR HAPPY HOUR CUSTOMERS, YOUR LOYAL BAR STOOL SITTERS, THIS IS ALL ABOUT A MAJOR CONCENTRATION ON THE PARTY HOURS DEDICATED TO YOUR COLLEGE MARKET, NOT EVERY NIGHT, BUT CERTAIN NIGHTS OF THE WEEK.
  
HOW CAN PEOPLE COME TO YOUR BAR IF THEY DON'T KNOW ABOUT IT?
You say nobody comes to your bar, because they don't know it exists?
I respond, what are you doing to raise their attention, cause their heads to turn and zoom their bodies, especially women into your unknown bar?
If your a new bar, shame on you for not doing everything within your power and it takes more than an hour to reach out to bar patrons from every bar around you, every bar in town and have them party at your place.
These times are an entirely unchartered economic challenge for bar owners.
The old ways don't work anymore.
The old days are gone forever.
The dust on your bar reflects the lack of effort you are making towards changing your crowd from just the regular Happy Hour Loyalists, to the new Later Night Party People.
There are different segments to a bar's patron base.
First you have the early day, mid afternoon working and out of work patrons, then you have the Happy Hour Crowd, but the most profit, and most impact are the Party Hours when you should be packed from 10pm till closing.
That's your weakest time period, yet, you are not taking any positive steps to dramatically improve these hours.
Why Not?
Why Haven't You Called Me at 941-921-7027 not to chat,  but to change your Party Hour Situation?
Why Haven't you emailed me RichUnger@promotingnightclubs.com not to hold your hand, but to revitalize your Party Hours?
_______________________________________/
 
MARKETING MISTAKES:
 
1. WHY ARE YOU ADVERTISING ON CLEAR CHANNEL RADIO, WEEK AFTER WEEK, IF NOBODY IS RESPONDING TO YOUR SPOTS?
WHY ARE YOU LETTING THEIR PRODUCTION PERSON DO YOUR SPOT, WHEN HE OR SHE DOES EVERYONE'S SPOTS AND YOUR SPOTS SOUND LIKE EVERY SPOT ON THE AIR?
WHEN YOU SPENT YOUR FIRST $900 AND NO PATRONS, NO CUSTOMERS CAME IN, WHY DID YOU CONTINUE TO RUN RADIO SPOTS?
IT'S VERY SIMPLE, LISTENERS EVEN THOUGH THEY ARE DWINDLING, HEAR YOUR SPOT, THEY ARE NOT REACTING TO WHAT YOUR MESSAGE IS, SO WHY KEEP PAYING FOR NOTHING?
WHY ARE YOU CRAMMING MORE THAN ONE NIGHT'S PROMOTION INTO A TINY THIRTY SECOND RADIO SPOT?
LISTENERS DON'T REMEMBER ALL THE INFORMATION YOUR GIVING THEM.
RADIO AS A VIABLE NIGHTCLUB MARKETING TOOL, THAT RETURNS $10 FOR EVERY $1 YOU SPEND NO LONGER CAN MAKE THAT BOLD CLAIM.
RADIO FOR NIGHTCLUBS IS LIKE OIL AND VINEGAR, THEY DO NOT MIX.
YOUR CLEAR CHANNEL SALESPERSON IS UNDER IMMENSE PRESSURE TO MAKE THAT SALE, TO HAVE YOU WRITE THAT CHECK IN ADVANCE, AND TO KEEP YOU ON THE AIR.
DO THEY EVER ADMIT IT'S NOT WORKING?
NEVER.
DO THEY SUGGEST YOU TRY ANOTHER FORM OF MEDIA?
NEVER.
CLEAR CHANNEL HAS SO MUCH DEBT, AND YET THEY CONTINUE TO HAMMER BAR AND CLUB OWNERS WHO DO NOT REALIZE THERE ARE MUCH MORE POWERFUL, FAR MORE RESULT GETTING, FAR GREATER REACHING MEDIA THAT YOU ARE TOTALLY IGNORING.
 
THEN THERE'S NEWSPAPER AND MAGAZINE PRINT ADS, IT DOES NOT MATTER IF THE PUBLICATION IS FREE, "CREATIVE LOAFING" THE WEEKLY ALTERNATIVE NEWSPAPERS WERE JUST AUCTIONED OFF ON THE COURTHOUSE STEPS FOR $5MILLION TO A CAPITAL EQUITY GROUP.
IT'S A FREE WEEKLY PUBLICATION THAT NO LONGER HAS ANY
IMPACT.
THEY HAVE NO DEFINED JOURNALISTIC FORMAT.
THEY HAVE NO SIGNIFICANT, MUST PICK UP A COPY, READER
DEMAND.
THEY ARE NO LONGER A RESULT DRIVEN BAR AND CLUB
MEDIA TOOL.
AS FOR DAILY NEWSPAPERS, NOBODY, I REPEAT NOBODY WHO OWNS A BAR, OWNS A CLUB, OWNS A SPORTS BAR, OWNS A LOUNGE, OWNS EVEN A GENTLEMEN'S CLUB SHOULD BE SPENDING ONE PENNY IN NEWSPAPERS THAT COME OUT DAILY.
RESTAURANTS RUNNING "EARLY BIRDS" AND SPECIALLY PRICED MENUS SHOULD NEVER EVER THINK A NEWSPAPER AD IS GOING TO HAVE THE MAGNET TYPE RESULTS THAT MY MARKETING TECHNIQUES ENJOY.
MAGAZINES, NOT A SINGLE MAGAZINE FROM VANITY FAIR MY FAVE TO MAXIM HAS HAD A GREAT YEAR IN AD REVENUE.
SO THINK ABOUT YOUR LOCAL COMMUNITY MAGAZINES BEFORE YOU EVEN CONSIDER WASTING MONEY ON AN "INSTRUCTIONAL AD" WHICH ARE SO OUT OF DATE, WHY WOULD ANY ESTABLISHMENT PUT A PICTURE OF THEIR BAR, OR THEIR DINING ROOM OR EVEN A PLATE OF A SPECIALTY DISH IN AN AD WITH A CATCHY PHRASE?
THEY DO NOT DRAW DINING PATRONS.
THOSE DAYS ARE GONE WITH STEAK TAR TAR.
IF YOUR SERIOUS ABOUT PACKING YOUR BISTRO, YOUR EATERY, YOUR PUB, YOUR RESTAURANT, YOUR SPORTS BAR, THEN PICK UP THE PHONE AND CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM BUT ONLY IF YOU ARE MINDSET AND RESOLVED TO ENERGIZE YOUR ESTABLISHMENT.
________________/
 
IT'S TIME TO KICK THE TIRES AND LIGHT THE FIRES
 You can either remain the same, or change the game?
 every bar is giving away it's liquor and beer.
 every bar is hosting karaoke
 every bar is holding dart tournaments.
 every bar is offering trivia nights.
 every bar is featuring local bands.
 every bar is trying to survive.
 what I create for my bars makes them thrive.
 so you can either be like "every bar" or you can
rise above and set the standard for "the fun" and "the wow factors".
when was the last time your bar was packed wall to wall?
that long ago?
then pick up the phone and call rich unger @ 941-921-7027 or email richunger@promotingnightclubs.com
but, only if your prepared to rise up. 
________________________________________/
 
I WILL DOUBLE YOUR NUMBERS FROM LAST HALLOWEEN, THIS HALLOWEEN.
You heard me, I will double your numbers from a year ago, but you must follow my
CONCEPT from start to finish and you must
begin NOW.
Don't be one of those last minute Owners, don't be one of those "oh we will be packed anyway", Owners.
Don't ride the wave of years gone, because this Halloween your in for a big surprise.
Unless you act NOW, unless you decide to take no chances, to not rest on your laurels, to not talk yourself into thinking " I don't need to do anything", to not listen to everyone who knows nothing, You will be totally disappointed by this year's Halloween unless you let me create your "TRICKS & TREATS".
The time to act is NOW.
This Halloween is like no other, due to economic challenges, Swine Flu, War, 
you name it, People need a major escape to a HALLOWEEN SUPREMACY.
 
Call Rich Unger @ 941-921-7027 or email RichUnger@promotingnightclubs.com
 
IN MEMORY OF ADAM GOLDSTEIN "DJ AM" A RARE TALENT, TAKEN FROM US IN THE PRIME OF HIS TALENT.
                 R. I.  P.
 
Copyright � 2009 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.