COLLEGE TOWN BARS SHOULD BE PACKED
COLLEGE IS BACK IN SESSION, THIS YEAR,
LET'S NOT MAKE IT ALL ABOUT HOW DRUNK THE STUDENT CAN GET, HOW LITTLE THEY
CAN PAY TO GET AS LOADED AS THEY CAN.
TAKE A FRESH NEW APPROACH, RING YOUR
REGISTER WITH A EMPHASIS ON
"THE FUN" AND "THE WOW FACTORS", THE
INTERACTION, THE INTERACTIVE, THE INTERPLAY OF PREMIER PROMOTIONS THAT
WILL ATTRACT THE QUALITY COLLEGE
STUDENT, ESPECIALLY FEMALES.
JUST BECAUSE THE DIVE BAR HAS 300
STUDENTS PAYING $1 A DRINK, WHO CARES?
YOU SHOULD HAVE 300 STUDENTS AS WELL,
BUT QUALITY STUDENTS WHO ARE
AT YOUR BAR FOR WHAT YOUR DOING AND
NOT WHAT YOUR GIVING AWAY AT
THE BAR.
THIS YEAR, YOUR STRATEGIES, YOUR
PROMOTIONS, YOUR MARKETING, YOUR
FORMAT ARE VITAL TO YOUR TARGETING,
REACHING OUT TO AND PULLING IN
THE QUALITY COLLEGE STUDENTS.
LET ME POINT OUT MOVIE BOX OFFICE
SALES ARE SOARING, VIDEO GAME SALES
ARE SOARING, MUSIC DOWNLOADS ARE
SOARING, THE TYPICAL COLLEGE STUDENT
IS SPENDING ON ENTERTAINMENT,
BARTAINMENT, EATERTAINMENT AND WOWETERTAINMENT.
THE #1 PARTY SCHOOL THIS YEAR IS "PENN
STATE".
NO MATTER WHERE YOUR BAR IS LOCATED,
IF YOUR WITHIN FIVE MILES OF A MAJOR COLLEGE, YOU SHOULD BE THE #1 PLACE
TO PARTY.
THIS DISTINCTION HAS NOTHING TO DO
WITH THE PRICE OF BEER OR DRINKS, BEING THE #1 BAR TO PARTY AT HAS
EVERYTHING TO DO WITH WHAT YOUR FORMAT, YOUR ATMOSPHERE, YOUR IMAGE, YOUR
STYLE, YOUR TRENDS, YOUR PERCEIVED AS.
TO NOT TAKE ADVANTAGE OF
BEING GEOGRAPHICALLY CLOSE TO A COLLEGE IS GOING TO COST YOU OVER THE
COURSE OF A YEAR, DEPENDING ON YOUR SIZE, FROM $100,000 TO $500,000 JUST
IN NIGHT TIME REVENUE.
THAT IS A FACT.
YOU DO NOT ABANDON YOUR REGULAR
PATRONS, YOUR HAPPY HOUR CUSTOMERS, YOUR LOYAL BAR STOOL SITTERS, THIS IS
ALL ABOUT A MAJOR CONCENTRATION ON THE PARTY HOURS DEDICATED TO YOUR
COLLEGE MARKET, NOT EVERY NIGHT, BUT CERTAIN NIGHTS OF THE WEEK.
HOW CAN PEOPLE COME TO YOUR BAR IF THEY
DON'T KNOW ABOUT IT?
You say nobody comes to your bar, because
they don't know it exists?
I respond, what are you doing to raise their
attention, cause their heads to turn and zoom their bodies, especially
women into your unknown bar?
If your a new bar, shame on you for not
doing everything within your power and it takes more than an hour to reach
out to bar patrons from every bar around you, every bar in town and have
them party at your place.
These times are an entirely unchartered
economic challenge for bar owners.
The old ways don't work anymore.
The old days are gone forever.
The dust on your bar reflects the lack of
effort you are making towards changing your crowd from just the regular
Happy Hour Loyalists, to the new Later Night Party People.
There are different segments to a bar's
patron base.
First you have the early day, mid afternoon
working and out of work patrons, then you have the Happy Hour Crowd, but
the most profit, and most impact are the Party Hours when you should be
packed from 10pm till closing.
That's your weakest time period, yet, you
are not taking any positive steps to dramatically improve these hours.
Why Not?
Why Haven't You Called Me at 941-921-7027
not to chat, but to change your Party Hour Situation?
_______________________________________/
MARKETING MISTAKES:
1. WHY ARE YOU ADVERTISING ON CLEAR
CHANNEL RADIO, WEEK AFTER WEEK, IF NOBODY IS RESPONDING TO YOUR SPOTS?
WHY ARE YOU LETTING THEIR PRODUCTION
PERSON DO YOUR SPOT, WHEN HE OR SHE DOES EVERYONE'S SPOTS AND YOUR SPOTS
SOUND LIKE EVERY SPOT ON THE AIR?
WHEN YOU SPENT YOUR FIRST $900 AND NO
PATRONS, NO CUSTOMERS CAME IN, WHY DID YOU CONTINUE TO RUN RADIO SPOTS?
IT'S VERY SIMPLE, LISTENERS EVEN THOUGH
THEY ARE DWINDLING, HEAR YOUR SPOT, THEY ARE NOT REACTING TO WHAT YOUR
MESSAGE IS, SO WHY KEEP PAYING FOR NOTHING?
WHY ARE YOU CRAMMING MORE THAN ONE
NIGHT'S PROMOTION INTO A TINY THIRTY SECOND RADIO SPOT?
LISTENERS DON'T REMEMBER ALL
THE INFORMATION YOUR GIVING THEM.
RADIO AS A VIABLE NIGHTCLUB MARKETING
TOOL, THAT RETURNS $10 FOR EVERY $1 YOU SPEND NO LONGER CAN MAKE THAT BOLD
CLAIM.
RADIO FOR NIGHTCLUBS IS LIKE OIL AND
VINEGAR, THEY DO NOT MIX.
YOUR CLEAR CHANNEL SALESPERSON IS UNDER
IMMENSE PRESSURE TO MAKE THAT SALE, TO HAVE YOU WRITE THAT CHECK IN
ADVANCE, AND TO KEEP YOU ON THE AIR.
DO THEY EVER ADMIT IT'S NOT WORKING?
NEVER.
DO THEY SUGGEST YOU TRY ANOTHER FORM OF
MEDIA?
NEVER.
CLEAR CHANNEL HAS SO MUCH DEBT, AND YET
THEY CONTINUE TO HAMMER BAR AND CLUB OWNERS WHO DO NOT REALIZE THERE ARE
MUCH MORE POWERFUL, FAR MORE RESULT GETTING, FAR GREATER REACHING MEDIA
THAT YOU ARE TOTALLY IGNORING.
THEN THERE'S NEWSPAPER AND MAGAZINE
PRINT ADS, IT DOES NOT MATTER IF THE PUBLICATION IS FREE, "CREATIVE
LOAFING" THE WEEKLY ALTERNATIVE NEWSPAPERS WERE JUST AUCTIONED OFF ON THE
COURTHOUSE STEPS FOR $5MILLION TO A CAPITAL EQUITY GROUP.
IT'S A FREE WEEKLY PUBLICATION THAT NO
LONGER HAS ANY
IMPACT.
THEY HAVE NO DEFINED JOURNALISTIC
FORMAT.
THEY HAVE NO SIGNIFICANT, MUST PICK UP
A COPY, READER
DEMAND.
THEY ARE NO LONGER A RESULT DRIVEN BAR
AND CLUB
MEDIA TOOL.
AS FOR DAILY NEWSPAPERS, NOBODY, I
REPEAT NOBODY WHO OWNS A BAR, OWNS A CLUB, OWNS A SPORTS BAR, OWNS A
LOUNGE, OWNS EVEN A GENTLEMEN'S CLUB SHOULD BE SPENDING ONE PENNY IN
NEWSPAPERS THAT COME OUT DAILY.
RESTAURANTS RUNNING "EARLY BIRDS" AND
SPECIALLY PRICED MENUS SHOULD NEVER EVER THINK A NEWSPAPER AD IS GOING TO
HAVE THE MAGNET TYPE RESULTS THAT MY MARKETING TECHNIQUES ENJOY.
MAGAZINES, NOT A SINGLE MAGAZINE FROM
VANITY FAIR MY FAVE TO MAXIM HAS HAD A GREAT YEAR IN AD REVENUE.
SO THINK ABOUT YOUR LOCAL COMMUNITY
MAGAZINES BEFORE YOU EVEN CONSIDER WASTING MONEY ON AN "INSTRUCTIONAL AD"
WHICH ARE SO OUT OF DATE, WHY WOULD ANY ESTABLISHMENT PUT A PICTURE OF
THEIR BAR, OR THEIR DINING ROOM OR EVEN A PLATE OF A SPECIALTY DISH IN AN
AD WITH A CATCHY PHRASE?
THEY DO NOT DRAW DINING PATRONS.
THOSE DAYS ARE GONE WITH STEAK TAR TAR.
IF YOUR SERIOUS ABOUT PACKING YOUR
BISTRO, YOUR EATERY, YOUR PUB, YOUR RESTAURANT, YOUR SPORTS BAR, THEN PICK
UP THE PHONE AND CALL RICH UNGER @ 941-921-7027 OR EMAIL
RICHUNGER@PROMOTINGNIGHTCLUBS.COM BUT ONLY IF YOU ARE MINDSET AND
RESOLVED TO ENERGIZE YOUR ESTABLISHMENT.
________________/
IT'S TIME TO KICK THE TIRES AND
LIGHT THE FIRES
You
can either remain the same, or change the game?
every bar is giving away it's
liquor and beer.
every bar is hosting karaoke
every bar is holding dart
tournaments.
every bar is offering trivia
nights.
every bar is featuring local bands.
every bar is trying to survive.
what I create for my bars makes
them thrive.
so you can either be like "every
bar" or you can
rise above and set the standard for
"the fun" and "the wow factors".
when was the last time your bar was
packed wall to wall?
that long ago?
but, only if your prepared to rise
up.
________________________________________/
I WILL DOUBLE YOUR NUMBERS FROM LAST
HALLOWEEN, THIS HALLOWEEN.
You heard me, I will double your
numbers from a year ago, but you must follow my
CONCEPT from start to finish and you
must
begin NOW.
Don't be one of those last minute
Owners, don't be one of those "oh we will be packed anyway", Owners.
Don't ride the wave of years gone,
because this Halloween your in for a big surprise.
Unless you act NOW, unless you
decide to take no chances, to not rest on your laurels, to not talk
yourself into thinking " I don't need to do anything", to not listen to
everyone who knows nothing, You will be totally disappointed by this
year's Halloween unless you let me create your "TRICKS & TREATS".
The time to act is NOW.
This Halloween is like no other, due
to economic challenges, Swine Flu, War,
you name it, People need a major
escape to a HALLOWEEN SUPREMACY.
IN MEMORY OF ADAM
GOLDSTEIN "DJ AM" A RARE TALENT, TAKEN FROM US IN THE PRIME OF HIS TALENT.
R. I.
P.
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