OCTOBER, SOAR OR SNORE

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OCTOBER, SOAR OR SNORE

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OCTOBER, SOAR OR SNORE
 
The Choice is yours this Month.
Every Bar Owner can Soar with "Rocktober", with "Octoberfest", with "Octoween" or you can snore, by doing nothing to capitalize and cash in on so many diverse and
dynamic Promotion Nights. 
This upcoming Money Months call for RAPID RESPONSE, REACTION and RESULTS.
There is no time to waste or hesitate.
Far too much money is at stake.
From upscale Restaurants seeking to capitalize on their bar/night life to Bars that are not filling up bar stools because the Owners are not taking a hands on Management Style.
Sports Bars cannot rely on simply draft beer and a basket of wings to survive the next Six Months.
Clubs need more than a good DJ.
Lounges need more than an ultra atmosphere.
Warren Buffet "The Oracle of Omaha", has two rules:
1. Never Lose Money
2. Never Forget.
It is the "Mantra" by which every Bar/Club/Lounge/Sports Bar/Gentlemen's Club/Upscale Restaurant with a Bar should operate by.
The problem is, Owners egos and their own stubbornness prevent them from being packed.
They are so mentally magnetized to their format, they refuse to embrace "THE FUN" and "THE WOW FACTORS".
This is not about "Curiosity" this is about "REALITY".
 
PLEASE, PLEASE, PLEASE, DON'T TELL ME:
YOUR GOING TO PRESENT THE SAME LAME HALLOWEEN COSTUME PARTY ON SATURDAY NIGHT OF HALLOWEEN WEEKEND AND EXPECT TO DO THE SAME NUMBERS YOU DID LAST YEAR?
THESE ARE UNCHARTERED ECONOMIC WATERS, YOU HAVE THE OPPORTUNITY THIS YEAR, TO HAVE A FULL WEEKEND OF HALLOWEEN CONCEPTS, TAKING ADVANTAGE OF BOTH FRIDAY AND SATURDAY NIGHTS AND IN SOME CASES EVEN SUNDAY NIGHT, AND DOING BETTER THEN ANY OTHER YEAR THAT YOU OWNED YOUR BAR, CLUB, LOUNGE, RESTAURANT.
I HAVE CREATED A FULL TRICKS, TREATS, THRILLS AND CHILLS PACKED TWO NIGHT SCARATHON THAT WILL HAVE YOU PACKED AND THE COMPETITION SHAKING THEIR HEADS IN TOTAL DISMAY.
LET ME GIVE YOU THE
MARKETING
CONCEPTS
STRATEGIES
ENERGY
ADVERTISING
PROMOTIONS
THEMES
FROM A TO Z, ALL YOU DO IS FOLLOW, IMPLEMENT AND MAKE SURE YOU HAVE ENOUGH STAFF.
IT TAKES FOUR STRAIGHT WEEKS OF RELENTLESS MARKETING, SO CALL ME NOW, DON'T LET A WEEK GO BY AND THINK YOUR GOING TO BE AS BUSY AS LAST YEAR, IT'S NOT GOING TO HAPPEN, NOT THIS YEAR.
CALL RICH UNGER @ 941-921-7027 OR EMAIL 
YOU HAVE NEVER EVEN THOUGHT OF WHAT I HAVE READY TO HAUNT.
 
    
FOOD AND BEVERAGE EXPERTS PREDICT BETTER TIMES IN 2010, MAYBE....
Great, so the Industry Analysts are looking into their crystal balls and seeing better times in 2010.
Fine, but I ask, what about the rest of 2009?
How are you going to rise above giving the bar away, lowering menu prices, yet still have any cash LEFT, to pay your overhead?
Let's review your fixed expenses:
Rent/Mortgage/Lease
Payroll
Insurance
Electric
Taxes
Water/Sewer/Electric/Garbage
Maintenance
Music Licensing Fees
Burglar Alarm
Accounting
Liquor Inventory
Beer Inventory
Bar Supplies
Food Orders
Kitchen Supplies
Rest Room Supplies
Food Inventory
Janitorial Costs
DJ/BAND/Entertainment
NOW ADD ON COST OF
CLUB PROMOTERS ( CANCEL THEM NOW)
ADVERTISING/MARKETING
COST OF PROMOTIONS
COST OF UNFORESEEN EXPENSES
HOW ARE YOU GOING TO PROFIT FROM NOW THROUGH JAN 1ST, 2010 WITHOUT HAVING SOMEONE WHO KNOWS IT ALL, HAS DONE IT ALL, AND SUCCEEDED IN IT ALL ON YOUR SIDE?
RIGHT NOW, THINK SMART, LET'S TAKE FULL ADVANTAGE OF OCTOBER, NOVEMBER AND DECEMBER TO CAPTURE AS MUCH CASH, AS MUCH REVENUE, AS MANY PACKED NIGHTS, AS YOU ARE PREPARED TO HOST.
CALL RICH UNGER NOW @ 941-921-7027, EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
TWO OWNERS COMMENTS, THAT DEMAND RESPONSE:
 
"I AM SPENDING AND SPENDING ON RADIO AND SEEING NO RETURN"?
 
MY RESPONSE:
 WHY DON'T YOU ASK YOUR RADIO SALESPERSON TO SHOW YOU THE LATEST ARBITRON RATINGS BOOK FOR YOUR RADIO MARKET AND LOOK
AT WHO THE STATION YOU ARE SPENDING YOUR MONEY
ON IS REACHING?
WHAT AGE GROUP?
HOW MANY MEN ARE LISTENING?
MORE IMPORTANT, HOW MANY WOMEN ARE LISTENING?
WHEN ARE LISTENERS TUNING IN?
WHO IS CUTTING AND PRODUCING YOUR RADIO SPOTS?
WHY ARE YOU RUNNING 30 SECOND SPOTS, THEY ARE
WORTHLESS.
WHY ARE YOU STILL PAYING FOR LIVE REMOTES, PUT DOWN THE REAL NUMBERS OF THE COST OF THE REMOTE, THE DJ TALENT FEE, ( WHAT TALENT)  AND THE REVENUE GENERATED THAT NIGHT, AND SHOW ME WHERE THE EXPENSE IS JUSTIFIED?
____________________________________________________________
 
I'VE TRIED EVERYTHING, AND NOTHING SEEMS TO DRAW IN PATRONS.
 
MY RESPONSE:
NO YOU DID NOT.
YOU DID WHAT YOU THOUGHT WERE GOING TO BE SUCCESSFUL PROMOTIONS BASED ON YOUR OWN WAY OF MARKETING THEM, HOSTING THEM AND PRODUCING THEM.
THEY LACKED ENERGY, THEY HAD NO "WOW", THEY WERE VOID OF "FUN" AND NOBODY WAS INTERESTED OR EXCITED ENOUGH TO EVEN ATTEND.
YOU DIDN'T DO IT RIGHT, YOU DID IT YOUR WAY AND YOU BUTCHERED A GREAT CONCEPT, BECAUSE YOU HAD NO GAME PLAN, NO STRATEGY AND NO PROMOTIONS PATH.
YOU LISTENED TO EVERYONE AND DID EVERYTHING JUST THE OPPOSITE OF THE RIGHT WAY.
YOU CUT CORNERS, YOU GOT LAZY, YOU SIMPLY WENT THROUGH THE MOTIONS BUT WITH NO ENERGY, NO ENTHUSIASM, AND NO EXCITEMENT.
DON'T BLAME THE CONCEPT, STAND UP AND ADMIT, "I JUST WINGED IT AND IT TURNED OUT A TOTAL LOSER".
NOW PICK UP THE PHONE, CALL 941-921-7027 AND LET RICH UNGER SHOW YOU THE RIGHT WAY, THE RIGHT PATH, THE RIGHT STRATEGY AND THE RIGHT PROCESS
 
 
MOST IDIOTIC BAR
In a case of breathalyzers gone bad, a British bar is using the device to make sure its patrons go home properly toasted.
If revelers at The Attic in Newcastle are still legal to drive when they breathe into a tube at last call, they will be refunded their tab, because, as the club's promoters state, "We've failed in our mission." As an added bonus, the person who blows the highest blood-alcohol content wins free entry to the next week's event.
Although, if the city of Newcastle has its way, there won't be a next week. "This is not the type of event the local authority will tolerate," declared Newcastle's head of public health, who also objects to the bar selling mixed drinks for under a dollar.
OK, we get that the breathalyzer stunt is a bit much. But coming down hard on the blessing that is cheap drinks? Newcastle is making its bid to be the worst place on Earth."
MAY I ADD, "THIS BAR SHOULD BE CLOSED FOR SHEER STUPIDITY AND LACK OF ANY REGARD FOR IT'S PATRONS".
==========
 
 
 
"BOTTLE SERVICE"IS OUT, "BEER KEG SERVICE" IS IN.
SPORTS BARS HAVE A UNIQUE OPPORTUNITY RIGHT NOW TO CAPITALIZE ON AN AMENITY THAT PREVIOUSLY WAS ONLY FOUND AT UPSCALE BARS, CLUBS AND IN NOW DESERTED VIP ROOMS, BUT WITH A TWIST.
INSTEAD OF "BOTTLE SERVICE", THE RAGE NOW IS "KEG SERVICE".
THAT'S RIGHT SETTING UP MINI KEGS AT THE TABLE OF FOUR OR MORE PATRONS, SO THAT AT THEIR LEISURE THEY CAN PULL THEIR OWN DRAFTS AND HAVE THEIR OWN PARTY RIGHT WITHIN THEIR SEATING SPACE.
"KEG SERVICE" FEATURING BOTH DOMESTICS AND IMPORTS IS CATCHING ON NOT JUST AT BEER SPECIALTY ESTABLISHMENTS, BUT SMART SPORTS BARS WITH FORESIGHT AND HOTEL BARS ARE NOW PERSONALIZING THE KEGS.
IT'S ALL IN THE PRESENTATION.
THIS WAS A NATURAL REACTION TO "BOTTLE SERVICE" THAT WAS DECLINING FASTER THAN ICE MELTING UNDER HOT WATER.
EVEN VEGAS CLUBS ARE ADAPTING AND APPLYING "KEG SERVICE" TO OFFSET
THEIR FREE FALL FROM THE LACK OF "BOTTLE SERVICE".
WHEN ONE AVENUE OF INCOME DECLINES, YOU SIMPLY CREATE ANOTHER PATH TO CASH,TO REPLACE THE LOSING ONE.IF YOU CAN'T CREATE AT LEAST THREE NEW AVENUES OF CASH FLOW AND INCOME FROM WITHIN  YOUR BAR OR CLUB, PLEASE ALLOW ME.  
 
 
 
BEING A LIVE MUSIC VENUE IS GREAT, YOU HAVE THE OPPORTUNITY TO PRESENT AN ECLECTIC MIX OF LIVE BANDS.
THE PITFALLS ARE:
A. THE BAND DOES NOT DRAW ENOUGH PATRONS OR FANS TO PAY FOR IT'S PERFORMANCE.
B. THE BAND DOES NOT GENERATE ENOUGH BAR SALES TO COVER YOUR OVERHEAD FOR THE NIGHT.
C. THE BAND DOES NOT PRESENT ANY NEW MATERIAL OR ENERGY SINCE THE LAST TIME THEY PERFORMED AT YOUR ESTABLISHMENT
D. THE BAND'S LIGHTS AND SOUND ARE NOT SUFFICIENT FOR YOUR ROOM.
E. THE BAND'S ATTITUDE IS ONE OF RUDE AND CRUDE REMARKS AND BEHAVIOR
F. THE BAND IS NOT TIMELY IN WATCHING THE CLOCK BETWEEN BREAKS AND SETS
G.THE BAND HAS FAR TOO MANY FRIENDS AND GUESTS THEY WANT IN FREE.
H.THE BAND DRESSES LIKE SLOBS.
I. THE BAND DRINKS ONSTAGE
J. THE BAND HAS NO LOYALTY TO YOU, AND WILL PLAY AT A COMPETING VENUE RIGHT DOWN THE STREET FROM YOU.
K.THE BAND DISPLAYS MILK CARTOONS THAT SHOULD BE COVERED WITH BLACK FABRIC.
L.THE BAND IS OBVIOUSLY SIMPLY GOING THROUGH THEIR PERFORMANCE JUST TO GET PAID AND NOT TO EXCITE YOUR PATRONS OR EVEN EARN
THEIR FEE.
M. THE BAND'S LIGHT MAN AND SOUND MAN DRESS LIKE SLOBS.
N. THE BAND DOES DRUGS IN THEIR CARS, THEIR BAND TRUCK OR WORSE IN YOUR CLUB.
O. THE BAND IS TOO BUSY HITTING ON YOUR FEMALE EMPLOYEES, WHO ARE SLACKING OFF IN THEIR SERVICE AND GENERATING SALES.
P. THE SET UP AND BREAK DOWN TIMES ARE A MAJOR INCONVENIENCE TO YOU AND YOUR EMPLOYEES.
  I HAVE A CONTRACT THAT OUTLINES WHAT YOU EXPECT FROM BANDS THAT PLAY YOUR CLUB OR THEY NEVER EVER SET FOOT ON YOUR STAGE.
I HAVE BOOKED BANDS FOR 30 YEARS, PAID THOUSANDS OF DOLLARS FOR A ONE WEEK GIG, AND I DEMANDED RESPECT FOR MY CLUB, MY EMPLOYEES, MY CUSTOMERS.
ONE AFTERNOON YEARS AND YEARS AGO, AT MY RED HOT, GORGEOUS HUGE CLUB,  MITCH RYDER SHOWED UP WITH HIS YOUNG BAND OF PUNKS.
FIRST, THE MOTOR CITY PUNKS PUT THEIR FEET UP ON MY BEAUTIFUL BAR.
THEN THEY PROCEEDED TO GO BEHIND THE BAR FOR A BEER, THAT WAS THE END OF THE GIG, MITCH AND HIS BOYS NEVER PERFORMED THAT NIGHT, I TOLD THE CROWD WHAT HAPPENED GAVE EVERYBODY TWO FREE DRINKS AND WE HAD A RECORD NIGHT.
MITCH NEVER MADE IT OUT OF HIS MOTOR HOME, HE WAS NOT FEELING WELL, I HOLD NO BLAME ON MITCH, BUT HIS BAND, THEY WERE TOTALLY OUT OF LINE, SO I SENT THEM "BYE BYE". 
I USED THE SAME PHILOSOPHY THE GREATEST CONCERT PROMOTER OF ALL TIME IN HISTORY, THE LATE, GREAT BILL GRAHAM USE TO APPLY " THIS IS MY PLACE, YOU RESPECT ME, YOU PERFORM AT YOUR PEAK AND YOU ACT PROFESSIONAL AT ALL TIMES".
MAN DO I MISS BILL.
HE WAS KILLED IN A HELICOPTER CRASH WITH THE INCREDIBLE STEVIE RAY VAUGHN.
R. I. P.
==============================
DEALING WITH THE SWINE FLU
 ANY EMPLOYEE WHO COMES TO WORK, WITH A HIGH FEVER, WITH CONTINUOUS COUGHING, WITH CONSTANT VOMITING SHOULD BE SENT HOME AT ONCE.
THIS IS A VERY SERIOUS HEALTH CRISIS, AND NO BAR, NO CLUB, NO RESTAURANT, NO LOUNGE SHOULD PUT EITHER THEIR OTHER EMPLOYEES OR CUSTOMERS AT RISK.
DO NOT IGNORE IT, DO NOT OVERLOOK IT, DO NOT MINIMIZE IT, TAKE ACTION AND PROTECT EVERYONE FROM THIS VERY CONTAGIOUS H1N1 VIRUS.
YES YOUR STAFF MAY NEED THE MONEY, BUT THEY NEED THEIR HEALTH FAR MORE.
YES YOU MAY NEED YOUR STAFF, BUT YOU NEED TO SAFE GUARD YOUR CUSTOMERS EVEN MORE.
____________________________________/ 
 
THINK YOUR DOING EVERYTHING YOU CAN TO MAKE YOUR CLUB THE HOT SPOT IN YOUR AREA?
REALLY?
THEN NAME ME TEN CHANGES, TEN MODIFICATIONS, TEN FRESH NEW CONCEPTS, TEN NEW BELLS AND WHISTLES, TEN NEW ANYTHING THAT YOU HAVE DONE THIS YEAR, THAT TOTALLY ADDS FUSION, FUN, AND FRESHNESS TO YOUR CLUB?
I DON'T MEAN GIVING THE BAR AWAY EITHER.
I MEAN VIABLE, IMPACTING, AND RESULT GETTING CHANGES.
IF YOU CAN'T, THEN LET ME MAKE THEM.
I EAT, SLEEP AND BREATHE THIS INDUSTRY AND WHILE YOUR POUNDING YOUR HEAD AS TO WHAT TO DO, I'VE ALREADY DONE IT.
CALL RICH UNGER @ 941-921-7027 OR EMAIL:
Copyright � 2009 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.