OCTOBER, SOAR OR SNORE
The Choice is yours this Month.
Every Bar Owner can Soar with "Rocktober",
with "Octoberfest", with "Octoween" or you can snore, by doing nothing
to capitalize and cash in on so many diverse and
dynamic Promotion Nights.
This upcoming Money Months call for RAPID
RESPONSE, REACTION and RESULTS.
There is no time to waste or hesitate.
Far too much money is at stake.
From upscale Restaurants seeking to
capitalize on their bar/night life to Bars that are not filling up bar
stools because the Owners are not taking a hands on Management Style.
Sports Bars cannot rely on simply draft
beer and a basket of wings to survive the next Six Months.
Clubs need more than a good DJ.
Lounges need more than an ultra atmosphere.
Warren Buffet "The Oracle of Omaha", has
two rules:
1. Never Lose Money
2. Never Forget.
It is the "Mantra" by which every
Bar/Club/Lounge/Sports Bar/Gentlemen's Club/Upscale Restaurant with a
Bar should operate by.
The problem is, Owners egos and their own
stubbornness prevent them from being packed.
They are so mentally magnetized to their
format, they refuse to embrace "THE FUN" and "THE WOW FACTORS".
This is not about "Curiosity" this is about
"REALITY".
PLEASE, PLEASE,
PLEASE, DON'T TELL ME:
YOUR GOING TO PRESENT THE SAME
LAME HALLOWEEN COSTUME PARTY ON SATURDAY NIGHT OF HALLOWEEN WEEKEND
AND EXPECT TO DO THE SAME NUMBERS YOU DID LAST YEAR?
THESE ARE UNCHARTERED ECONOMIC
WATERS, YOU HAVE THE OPPORTUNITY THIS YEAR, TO HAVE A FULL WEEKEND OF
HALLOWEEN CONCEPTS, TAKING ADVANTAGE OF BOTH FRIDAY AND SATURDAY
NIGHTS AND IN SOME CASES EVEN SUNDAY NIGHT, AND DOING BETTER THEN ANY
OTHER YEAR THAT YOU OWNED YOUR BAR, CLUB, LOUNGE, RESTAURANT.
I HAVE CREATED A FULL TRICKS,
TREATS, THRILLS AND CHILLS PACKED TWO NIGHT SCARATHON THAT WILL HAVE
YOU PACKED AND THE COMPETITION SHAKING THEIR HEADS IN TOTAL DISMAY.
LET ME GIVE YOU THE
MARKETING
CONCEPTS
STRATEGIES
ENERGY
ADVERTISING
PROMOTIONS
THEMES
FROM A TO Z, ALL YOU DO IS
FOLLOW, IMPLEMENT AND MAKE SURE YOU HAVE ENOUGH STAFF.
IT TAKES FOUR STRAIGHT WEEKS OF
RELENTLESS MARKETING, SO CALL ME NOW, DON'T LET A WEEK GO BY AND THINK
YOUR GOING TO BE AS BUSY AS LAST YEAR, IT'S NOT GOING TO HAPPEN, NOT
THIS YEAR.
CALL RICH UNGER @ 941-921-7027
OR EMAIL
YOU HAVE NEVER EVEN THOUGHT OF
WHAT I HAVE READY TO HAUNT.
FOOD AND BEVERAGE EXPERTS
PREDICT BETTER TIMES IN 2010, MAYBE....
Great, so the Industry
Analysts are looking into their crystal balls and seeing better times
in 2010.
Fine, but I ask, what about
the rest of 2009?
How are you going to rise
above giving the bar away, lowering menu prices, yet still have any
cash LEFT, to pay your overhead?
Let's review your fixed
expenses:
Rent/Mortgage/Lease
Payroll
Insurance
Electric
Taxes
Water/Sewer/Electric/Garbage
Maintenance
Music Licensing Fees
Burglar Alarm
Accounting
Liquor Inventory
Beer Inventory
Bar Supplies
Food Orders
Kitchen Supplies
Rest Room Supplies
Food Inventory
Janitorial Costs
DJ/BAND/Entertainment
NOW ADD ON COST OF
CLUB PROMOTERS ( CANCEL
THEM NOW)
ADVERTISING/MARKETING
COST OF PROMOTIONS
COST OF UNFORESEEN EXPENSES
HOW ARE YOU GOING TO PROFIT
FROM NOW THROUGH JAN 1ST, 2010 WITHOUT HAVING SOMEONE WHO KNOWS IT
ALL, HAS DONE IT ALL, AND SUCCEEDED IN IT ALL ON YOUR SIDE?
RIGHT NOW, THINK SMART,
LET'S TAKE FULL ADVANTAGE OF OCTOBER, NOVEMBER AND DECEMBER TO CAPTURE
AS MUCH CASH, AS MUCH REVENUE, AS MANY PACKED NIGHTS, AS YOU ARE
PREPARED TO HOST.
TWO OWNERS COMMENTS, THAT DEMAND
RESPONSE:
"I AM SPENDING AND SPENDING ON
RADIO AND SEEING NO RETURN"?
MY RESPONSE:
WHY DON'T YOU ASK YOUR RADIO
SALESPERSON TO SHOW YOU THE LATEST ARBITRON RATINGS BOOK FOR YOUR
RADIO MARKET AND LOOK
AT WHO THE STATION YOU ARE
SPENDING YOUR MONEY
ON IS REACHING?
WHAT AGE GROUP?
HOW MANY MEN ARE LISTENING?
MORE IMPORTANT, HOW MANY WOMEN
ARE LISTENING?
WHEN ARE LISTENERS TUNING IN?
WHO IS CUTTING AND PRODUCING
YOUR RADIO SPOTS?
WHY ARE YOU RUNNING 30 SECOND
SPOTS, THEY ARE
WORTHLESS.
WHY ARE YOU STILL PAYING FOR
LIVE REMOTES, PUT DOWN THE REAL NUMBERS OF THE COST OF THE REMOTE, THE
DJ TALENT FEE, ( WHAT TALENT) AND THE REVENUE GENERATED THAT NIGHT,
AND SHOW ME WHERE THE EXPENSE IS JUSTIFIED?
____________________________________________________________
I'VE TRIED EVERYTHING, AND
NOTHING SEEMS TO DRAW IN PATRONS.
MY RESPONSE:
NO YOU DID NOT.
YOU DID WHAT YOU THOUGHT WERE
GOING TO BE SUCCESSFUL PROMOTIONS BASED ON YOUR OWN WAY OF MARKETING
THEM, HOSTING THEM AND PRODUCING THEM.
THEY LACKED ENERGY, THEY HAD NO
"WOW", THEY WERE VOID OF "FUN" AND NOBODY WAS INTERESTED OR
EXCITED ENOUGH TO EVEN ATTEND.
YOU DIDN'T DO IT RIGHT, YOU DID
IT YOUR WAY AND YOU BUTCHERED A GREAT CONCEPT, BECAUSE YOU HAD NO GAME
PLAN, NO STRATEGY AND NO PROMOTIONS PATH.
YOU LISTENED TO EVERYONE AND DID
EVERYTHING JUST THE OPPOSITE OF THE RIGHT WAY.
YOU CUT CORNERS, YOU GOT LAZY,
YOU SIMPLY WENT THROUGH THE MOTIONS BUT WITH NO ENERGY, NO ENTHUSIASM,
AND NO EXCITEMENT.
DON'T BLAME THE CONCEPT, STAND
UP AND ADMIT, "I JUST WINGED IT AND IT TURNED OUT A TOTAL LOSER".
NOW PICK UP THE PHONE, CALL
941-921-7027 AND LET RICH UNGER SHOW YOU THE RIGHT WAY, THE RIGHT
PATH, THE RIGHT STRATEGY AND THE RIGHT PROCESS
MOST IDIOTIC BAR
In a case of breathalyzers
gone bad, a British bar is using the device to make sure its patrons
go home properly toasted.
If revelers at The Attic in Newcastle are still legal to drive when
they
breathe into a tube at last call,
they will be refunded their tab, because, as the club's promoters
state, "We've failed in our mission." As an added bonus, the person
who blows the highest blood-alcohol content wins free entry to the
next week's event.
Although, if the city of Newcastle has its way, there won't be a next
week. "This is not the type of event the local authority will
tolerate," declared Newcastle's head of public health, who also
objects to the bar selling mixed drinks for under a dollar.
OK, we get that the breathalyzer stunt is a bit much. But coming down
hard on the blessing that is cheap drinks? Newcastle is
making its bid to be the worst place on Earth."
MAY I ADD, "THIS BAR SHOULD BE CLOSED FOR SHEER STUPIDITY AND LACK OF
ANY REGARD FOR IT'S PATRONS".
==========
"BOTTLE
SERVICE"IS OUT, "BEER KEG SERVICE" IS IN.
SPORTS BARS HAVE A UNIQUE OPPORTUNITY RIGHT NOW TO CAPITALIZE ON AN
AMENITY THAT PREVIOUSLY WAS ONLY FOUND AT UPSCALE BARS, CLUBS AND IN
NOW DESERTED VIP ROOMS, BUT WITH A TWIST.
INSTEAD OF "BOTTLE SERVICE", THE RAGE NOW IS "KEG SERVICE".
THAT'S RIGHT SETTING UP MINI KEGS AT THE TABLE OF FOUR OR MORE
PATRONS, SO THAT AT THEIR LEISURE THEY CAN PULL THEIR OWN DRAFTS AND
HAVE THEIR OWN PARTY RIGHT WITHIN THEIR SEATING SPACE.
"KEG SERVICE" FEATURING BOTH DOMESTICS AND IMPORTS IS CATCHING ON NOT
JUST AT BEER SPECIALTY ESTABLISHMENTS, BUT SMART SPORTS BARS WITH
FORESIGHT AND HOTEL BARS ARE NOW PERSONALIZING THE KEGS.
IT'S ALL IN THE PRESENTATION.
THIS WAS A NATURAL REACTION TO "BOTTLE SERVICE" THAT WAS DECLINING
FASTER THAN ICE MELTING UNDER HOT WATER.
EVEN VEGAS CLUBS ARE ADAPTING AND APPLYING "KEG SERVICE" TO OFFSET
THEIR FREE FALL FROM THE LACK OF "BOTTLE SERVICE".
WHEN ONE AVENUE OF INCOME DECLINES, YOU SIMPLY CREATE ANOTHER PATH TO
CASH,TO REPLACE THE LOSING ONE.IF YOU CAN'T CREATE AT LEAST THREE NEW
AVENUES OF CASH FLOW AND INCOME FROM WITHIN YOUR BAR OR CLUB, PLEASE
ALLOW ME.
BEING A LIVE MUSIC VENUE
IS GREAT, YOU HAVE THE OPPORTUNITY TO PRESENT AN ECLECTIC MIX OF LIVE
BANDS.
THE PITFALLS ARE:
A. THE BAND DOES NOT
DRAW ENOUGH PATRONS OR FANS TO PAY FOR IT'S PERFORMANCE.
B. THE BAND DOES NOT
GENERATE ENOUGH BAR SALES TO COVER YOUR OVERHEAD FOR THE NIGHT.
C. THE BAND DOES NOT
PRESENT ANY NEW MATERIAL OR ENERGY SINCE THE LAST TIME THEY PERFORMED
AT YOUR ESTABLISHMENT
D. THE BAND'S LIGHTS AND
SOUND ARE NOT SUFFICIENT FOR YOUR ROOM.
E. THE BAND'S ATTITUDE
IS ONE OF RUDE AND CRUDE REMARKS AND BEHAVIOR
F. THE BAND IS NOT
TIMELY IN WATCHING THE CLOCK BETWEEN BREAKS AND SETS
G.THE BAND HAS FAR TOO
MANY FRIENDS AND GUESTS THEY WANT IN FREE.
H.THE BAND DRESSES LIKE
SLOBS.
I. THE BAND DRINKS
ONSTAGE
J. THE BAND HAS NO
LOYALTY TO YOU, AND WILL PLAY AT A COMPETING VENUE RIGHT DOWN THE
STREET FROM YOU.
K.THE BAND DISPLAYS MILK
CARTOONS THAT SHOULD BE COVERED WITH BLACK FABRIC.
L.THE BAND IS OBVIOUSLY
SIMPLY GOING THROUGH THEIR PERFORMANCE JUST TO GET PAID AND NOT TO
EXCITE YOUR PATRONS OR EVEN EARN
THEIR FEE.
M. THE BAND'S LIGHT MAN
AND SOUND MAN DRESS LIKE SLOBS.
N. THE BAND DOES DRUGS
IN THEIR CARS, THEIR BAND TRUCK OR WORSE IN YOUR CLUB.
O. THE BAND IS TOO BUSY HITTING ON YOUR FEMALE
EMPLOYEES, WHO ARE SLACKING OFF IN THEIR SERVICE AND GENERATING SALES.
P. THE SET UP AND BREAK DOWN TIMES ARE A MAJOR
INCONVENIENCE TO YOU AND YOUR EMPLOYEES.
I HAVE
A CONTRACT THAT OUTLINES WHAT YOU EXPECT FROM BANDS THAT PLAY YOUR
CLUB OR THEY NEVER EVER SET FOOT ON YOUR STAGE.
I HAVE
BOOKED BANDS FOR 30 YEARS, PAID THOUSANDS OF DOLLARS FOR A ONE WEEK
GIG, AND I DEMANDED RESPECT FOR MY CLUB, MY EMPLOYEES, MY CUSTOMERS.
ONE AFTERNOON YEARS AND YEARS AGO, AT MY
RED HOT, GORGEOUS HUGE CLUB, MITCH RYDER SHOWED UP WITH HIS YOUNG
BAND OF PUNKS.
FIRST, THE MOTOR CITY PUNKS PUT THEIR
FEET UP ON MY BEAUTIFUL BAR.
THEN THEY PROCEEDED TO GO BEHIND THE BAR
FOR A BEER, THAT WAS THE END OF THE GIG, MITCH AND HIS BOYS NEVER
PERFORMED THAT NIGHT, I TOLD THE CROWD WHAT HAPPENED GAVE EVERYBODY
TWO FREE DRINKS AND WE HAD A RECORD NIGHT.
MITCH NEVER MADE IT OUT OF HIS MOTOR HOME, HE
WAS NOT FEELING WELL, I HOLD NO BLAME ON MITCH, BUT HIS BAND, THEY
WERE TOTALLY OUT OF LINE, SO I SENT THEM "BYE BYE".
I USED THE SAME PHILOSOPHY THE GREATEST
CONCERT PROMOTER OF ALL TIME IN HISTORY, THE LATE, GREAT BILL GRAHAM
USE TO APPLY " THIS IS MY PLACE, YOU RESPECT ME, YOU PERFORM AT YOUR
PEAK AND YOU ACT PROFESSIONAL AT ALL TIMES".
MAN DO I MISS BILL.
HE WAS KILLED IN A HELICOPTER CRASH WITH
THE INCREDIBLE STEVIE RAY VAUGHN.
R. I. P.
==============================
DEALING WITH THE SWINE FLU
ANY EMPLOYEE WHO COMES TO WORK, WITH A
HIGH FEVER, WITH CONTINUOUS COUGHING, WITH CONSTANT VOMITING SHOULD BE
SENT HOME AT ONCE.
THIS IS A VERY SERIOUS HEALTH CRISIS,
AND NO BAR, NO CLUB, NO RESTAURANT, NO LOUNGE SHOULD PUT EITHER THEIR
OTHER EMPLOYEES OR CUSTOMERS AT RISK.
DO NOT IGNORE IT, DO NOT OVERLOOK IT, DO
NOT MINIMIZE IT, TAKE ACTION AND PROTECT EVERYONE FROM THIS VERY
CONTAGIOUS H1N1 VIRUS.
YES YOUR STAFF MAY NEED THE MONEY, BUT
THEY NEED THEIR HEALTH FAR MORE.
YES YOU MAY NEED YOUR STAFF, BUT YOU
NEED TO SAFE GUARD YOUR CUSTOMERS EVEN MORE.
____________________________________/
THINK YOUR DOING EVERYTHING YOU
CAN TO MAKE YOUR CLUB THE HOT SPOT IN YOUR AREA?
REALLY?
THEN NAME ME TEN CHANGES, TEN
MODIFICATIONS, TEN FRESH NEW CONCEPTS, TEN NEW BELLS AND WHISTLES, TEN
NEW ANYTHING THAT YOU HAVE DONE THIS YEAR, THAT TOTALLY ADDS FUSION,
FUN, AND FRESHNESS TO YOUR CLUB?
I DON'T MEAN GIVING THE BAR AWAY
EITHER.
I MEAN VIABLE, IMPACTING, AND
RESULT GETTING CHANGES.
IF YOU CAN'T, THEN LET ME MAKE
THEM.
I EAT, SLEEP AND BREATHE THIS
INDUSTRY AND WHILE YOUR POUNDING YOUR HEAD AS TO WHAT TO DO, I'VE
ALREADY DONE IT.
CALL RICH UNGER @ 941-921-7027
OR EMAIL:
