HOW MANY MORE MISTAKES CAN YOU
AFFORD TO MAKE?
First you had the wrong DJ spinning the
worse music and chasing your customers right out the door.
Next you booked local bands that play
everywhere, that nobody, noboooooooody wanted to hear again.
Then you brought in a new Manager who hit
on every female employee and you ended up firing him after almost your
entire female staff quit or threatened to leave.
Let's not forget the total waste of money
you spent on radio spots and newspaper ads that attracted noooooooobody.
How can you continue to cater to the wrong
crowd, letting these patrons behave as if your bar is the wild, wild
west.
Why not mention the club promoters who
promised you the World and could not even deliver 100 people.
What about the cheap and free drink nights
that wound up running your liquor costs sky high and leaving no cash to
operate with.
How about the Promotions you
spent a week or two promoting only to have next to nobody show up.
Who are these patrons your letting in who
are dressed in the worse kind of clothing, yet you are so desperate for
warm bodies you dropped your dress code completely.
Why do you take so long to make a decision
to help your bar or club and in the interim, lose patrons and money.
????????????????????????????????????????????????????????
"TO GET SOMETHING YOU NEVER HAD,
YOU HAVE TO DO SOMETHING YOU NEVER DID"
IS YOUR BAR RUNNING AT WARP
SPEED?
DOES YOUR BAR HAVE
SUSTAINABILITY?
DOES YOUR BAR HAVE
SURVIVABILITY?
IT'S ALL ABOUT WHAT BAR
REPRESENTS IN THE WAY OF ENERGY, ATMOSPHERE, REPUTATION, STREET BUZZ.
ARE YOU AN OWNER WHO SITS AT
THE END OF THE BAR NIGHTLY WONDERING WHY YOUR SO SLOW?
OR ARE YOU THE OWNER THAT TAKES
ACTION AND RESOLVE TO REBOUND FROM SLOW TO GO?
MANY OWNERS HAVE A VERY LAID
BACK STYLE THAT IN THIS INDUSTRY AT THIS TIME IS THE WRONG
MENTALITY TO OPERATE BY.
FADS, STYLES, INNOVATION,
ENTERTAINMENT, MUSIC, CULTURE CHANGE OVER NIGHT, YET FAR TOO
MANY OWNERS ARE NOT IN THE SAME
MODE.
YOU CAN ALWAYS TELL A BAR'S
MOJO BY SIMPLY WALKING IN AND SITTING DOWN.
RIGHT AWAY YOUR EITHER
IMPRESSED WITH THE FEELING OF WELCOME AND EXCITEMENT, WHICH MAKES YOU
WANT TO STAY AND TEXT YOUR FRIENDS TO JOIN YOU.
OR
OR YOUR HIT WITH A LOW DOWN,
NO ENTICEMENT, LACK OF ANTICIPATION & EMOTION, IN WHICH CASE YOU MAY NOT
EVEN ORDER A SINGLE DRINK AND BOLT FOR THE DOOR.
WHEN A BAR OWNER IS NOT
ACTIVELY EXPLORING, EXPANDING, ENLIGHTENING THEIR BAR TO REFLECT
AHEAD OF TIMES RATHER THAN
BEHIND THE TIMES, YOU HAVE NO DESIRE TO SIT AT THAT BAR.
THE DAYS OF "CHEERS" WERE FINE,
BUT WE ARE WAY BEYOND THOSE TIMES NOW.
IT'S MORE THEN WHERE EVERYBODY
KNOWS YOUR NAME.
THIS IS A FIERCE COMPETITIVE
GAME.
THERE IS SO MUCH YOU CAN
ACCOMPLISH, BUT YOUR STANDING STILL IS DEVASTATING YOUR BAR AND
YOUR BOTTOM LINE.
IT'S ALL A MATTER OF "BAR
CHEMISTRY".
A ONCE PROMISING BAR CAN FAST
BECOME AN EMPTY ESTABLISHMENT.
THE BAR BUSINESS IS VERY
SIMPLISTIC, THE PITFALLS OTHERS HAVE MADE IN THE PAST SHOULD BE LESSONS
FOR YOU TO PROFIT FROM IN THE
FUTURE.
WHEN AN ENTERTAINMENT DISTRICT
HAS NUMEROUS BARS, YET ONLY SOME OF THEM ARE DOING BUSINESS,
HOW CAN ANY BAR OWNER SIMPLY
SIT BACK AND NOT ACT?
IT DOESN'T MATTER TO ME IF YOUR
A DESTINATION LOCATION OR IN THE CENTER OF THE ACTION, EITHER WAY
YOUR BAR SHOULD BE PACKED.
THERE ARE ONLY SO MANY PATRONS
THAT GO OUT ON ANY GIVEN NIGHT, IF THEY ARE NOT IN YOUR BAR THEY
ARE ELSEWHERE.
WHEN I START "THE FUN" AND "THE
WOW" OTHER BARS START EMPTYING OUT AND MY BAR STARTS BEING
PACKED.
THIS IS NOT ROCKET SCIENCE,
THIS IS NOT ABOUT GIVING AWAY THE BAR, THIS IS NOT ABOUT LETTING ANYONE
DRESSED ANY WAY IN.
THAT'S PANIC PROMOTING.
THIS IS ALL ABOUT BEING UP
HERE, RATHER THAN DOWN THERE.
HERE IS ONE EXAMPLE, A BAR WILL
BRING IN A DJ, YET NOT OFFER DANCING.
WHY????????????????????????????????????????????????????????????????????????????????
ANY BAR CAN OFFER DANCING
REGARDLESS OF IT'S LAYOUT, IT'S DESIGN OR IT'S FORMAT.
THIS IS JUST A LACK OF REACTION
THAT I WILL NEVER UNDERSTAND THE MISPLACED LOGIC OF.
IF YOU CAN'T FIGURE IT OUT,
THEN REACH OUT TO ME, CALL 941-921-7027 OR EMAIL:
KEEPING PATRONS IN YOUR BAR LONGER,
MORE OFTEN, & BRINGING THEIR FRIENDS IN TOO
EVER NOTICE THAT FAR TOO OFTEN A
PATRON WILL COME INTO YOUR BAR HAVE A DRINK AND THEN LEAVE?
NEVER TO SEE THEM AGAIN.
THE MOST IMPORTANT STRATEGY
YOU SHOULD IMPLEMENT IN THIS REGARD, IS SCHMOOZING, SATISFYING, SERVING
UP "THE FUN" AND "THE WOW", SUCCESSFULLY WINNING THEM OVER TO :
COME BACK AGAIN.
TO :
STAY LONGER
TO:
BRING THEIR FRIENDS WITH THEM
EVERY BAR EITHER STANDS UP, STEPS
OUT, OR GETS STEPPED ON.
IT'S ALL UP TO OWNERSHIP AND
MANAGEMENT TO WORK TOGETHER WITH A SPECIFIC GAME PLAN TO INCREASE PATRON
COUNTS, GAIN SALES IN BAR SALES, AND AS MANY OTHER AVENUES OF INCOME
FROM WITHIN THE BAR AS CAN BE CREATED.
FAR TOO OFTEN EMPTY SPACE COULD BE
GENERATING CASH FLOW.
FAR TOO OFTEN IDLE HOURS COULD BE
BUSY.
FAR TOO OFTEN RELYING ON SOMEBODY
PUTTING MONEY IN THE TOUCH TUNES TO CREATE MUSIC DOES NOT OCCUR.
FAR TOO OFTEN BARTENDERS ARE NOT
CATERING TO THEIR CUSTOMERS.
FAR TOO OFTEN BARS BECOME TOO
BORING.
FAR TOO OFTEN BARS ALLOW VISIBLE
SIGNS OF WEAR AND TEAR TO SIMPLY APPEAR WITH NO CLEANING AND NO
REPAIRING.
FAR TOO OFTEN BARS IGNORE THE REAL
MONEY HOURS WHICH ARE "THE PARTY HOURS".
ESPECIALLY
IF YOUR A CASUAL DINING
ESTABLISHMENT HERE IS YOUR ROLE MODEL:
PF CHANG'S CHINA BISTRO
FOR THE SECOND STRAIGHT YEAR, IN
ALL SEGMENTS OF DINING FROM CASUAL TO SPECIALTY FROM SEAFOOD TO STEAK TO
FORMAL THE #1 BEST OF THE BEST HIGHEST SCORING IN ALL CATEGORIES OF
SERVICE, PRESENTATION, CLEANLINESS, ATMOSPHERE,
FOOD QUALITY, VARIETY, I SALUTE
THE REIGNING SECOND YEAR IN A ROW WINNER, "PF CHANG'S CHINA BISTRO".
YOUR AN INDEPENDENT OPERATOR AND
YOU WORK HARD DAY AND NIGHT, BUT ARE YOU CONSISTENT WITH YOUR OVERALL
FOOD AND BEVERAGE OPERATION?
ARE YOU DIALED IN WITH YOUR
PATRONS WANTS AND WISHES?
ARE YOU PRICED RIGHT?
ARE YOUR SERVERS ALWAYS
PROFESSIONAL, PROPER AND PREPARED?
ARE YOUR SELECTIONS VARIED TO
SATISFY ALMOST EVERY POTENTIAL PATRON?
ARE YOU OFFERING A UNIQUE KIDS
MENU?
IF THESE AREAS OF OPERATION ARE
NOT TWEAKED AND FINE TUNED, THEN YOU NEED TO THINK OUTSIDE THE BUN AND
SEEK "EXPERTISE" BEYOND YOUR EVERY DAY WORLD TO UPLIFT AND UPGRADE YOUR
ESTABLISHMENT.
EVERY RESTAURANT, BISTRO,EATERY,
CANNOT BE A "PF CHANG'S", BUT YOU SURE CAN LEARN FROM AND GIVE YOUR
PATRONS THE SAME QUALITY, THE SAME SUPERIOR SERVICE, THE SAME POPULAR
PRICING, THE SAME UNIQUE ATMOSPHERE, AND THE SAME DINING ADVENTURE, BUT
CUSTOMIZED TO YOUR OVERALL FORMAT.
THE PROBLEM WITH BOTH INDEPENDENT
AND CHAIN OPERATIONS IS THE MANAGEMENT STRUCTURE THAT DOES NOT ALLOW FOR
FLEXIBILITY TO CHANGE, MODIFY AND MEET THE CHALLENGES THAT REQUIRE
IMMEDIATE ADDRESSING AND NOT PROLONGED DISCUSSION.
MY FATHER OPERATED RESTAURANTS ON
THE EAST SIDE OF NEW YORK AS WELL AS FORT LAUDERDALE BOTH IN TWO OF THE
MOST COMPETITIVE MARKETS IN THE US, AND HE WAS VERY SUCCESSFUL.
I STARTED WASHING DISHES, BUSING
TABLES, PREPPING, WAITING ON TABLES, HOW CAN YOU TEACH OTHERS IF YOU
HAVEN'T DONE IT ALL YOURSELF?
____________________________________________/
WHAT BRANDS REALLY SELL AND POUR
AT YOUR BAR?
WHEN YOUR POURING MORE OF THE
WELL THEN TOP SHELF AND CALL BRANDS, YOUR QUALITY OF PATRON IS BELOW THE
LEVEL THAT YOU SHOULD BE ATTRACTING.
WHEN PATRONS SETTLE FOR THE WELL
AND THE LOWEST OF THE VODKA, THE RUM, THE TEQUILA, THE BOURBON, THE
SCOTCH, THE GIN, YOU ARE SERVING A PATRON BASED ON PRICE AND NOT ON
QUALITY.
THERE ARE STEPS AND MEASURES YOU
SHOULD IMPLEMENT TO TURN THIS TYPE OF BAR BRAND SALES AROUND TO NAME
BRAND SERVICE.
SOMETIMES IT'S THE BARTENDER'S
FAULT.
SOMETIMES IT'S THE BAR'S FAULT.
BUT THERE ARE ELEMENTS OF THE
"DRINK ORDER" THAT YOU CAN CHANGE, AND GREATLY IMPROVE YOUR
UP SALES.
DO YOU OWN SURVEY OF OUT OF TEN
DRINKS HOW MANY ARE CALL BRAND, TOP SHELF, OR THE WELL?
I HAVE TAKEN BAR AFTER BAR AND
FLIPPED THEM FROM THE WELL TO THE CALL AND TOP SHELF BRANDS.
EVERY BRAND IS FIGHTING FOR SHELF
SPACE, BUT IN THESE "BAR WARS" DAYS AND NIGHTS, THE INFUSION OF SERVING
THE BEST RATHER THEN THE GENERIC IS
A CHALLENGE THAT CAN EASILY BE MET.
IT REQUIRES CONSISTENCY, AND
EVERY BARTENDER BEING ON THE SAME MINDSET.
NFL SHOULD BE PENALIZED FOR A
"PUBLIC FOUL".
THE FACT THE MANY NFL TEAMS ARE
EXPERIENCING MAJOR DIFFICULTY IN SELLING OUT THEIR STADIUMS PRIOR TO THE
72 HOUR RULE SET BY THE NFL, IN ORDER TO AVOID A BLACKOUT OF LOCAL
BROADCASTS OF THE GAMES, THE NFL SHOULD BE GIVEN A GOOD SWIFT KICK IN
THE TUCHUS AND A PIE IN THE FACE FULL OF FAN SWEAT, FOR PUTTING THE BUCK
BEFORE THE BALL GAME.
THIS NFL SEASON, EVEN WITH TICKET
PRICES COMING DOWN, EVEN WITH PLANNED ENTERTAINMENT, EVEN WITH
PROMOTIONS, TICKET PRICES ARE STILL HIGH AND WHEN THEY ARE LOW, THE
SEATS ARE USUAL NOSE BLEEDS.
DOES THE NFL CARE THAT SPORTS BARS
BY THE HUNDREDS COULD LOSE MILLIONS OF DOLLARS THIS SEASON DEPENDING ON
HOW MANY GAMES ARE BLACKED OUT DUE TO THE FAILURE OF THE HOME TEAM TO
SELL OUT BY NFL RULES?
IN A LEAGUE WHICH SOME FANS CALL
THE "NATIONAL FELON LEAGUE" AND NOT A WEEK GOES BY, THAT SOME PLAYER HAS
NOT CONDUCTED HIMSELF IN CONDUCT TOTALLY UNBECOMING NFL RULES AND
REGULATIONS, THE NFL HAS THE AUDACITY TO DEMAND, THAT'S RIGHT DEMAND
THAT TEAMS SELL THOSE TICKETS OR NO LOCAL GAME VIEWING.
THERE SHOULD BE A NATIONAL SPORTS
BAR ASSOCIATION THAT COUNTS EVERY SINGLE SPORTS BAR IN THE US AS
MEMBERS, AND WHO'S SOLE MISSION IS TO INSURE THAT THE NFL RESPECTS THE
RIGHT OF LOCAL SPORTS BARS TO SUPPORT THEIR HOME TEAMS AND SHOW THE
HOME GAMES, WITHOUT FEAR OF A BLACK OUT.
THE NFL CAN GIVE VICK A SECOND
CHANCE TO PLAY IN THE LEAGUE, BUT IT CANNOT GRANT TEAMS SOME LEEWAY IN A
75% SELL OUT OVER A TOTAL EVERY SEAT SOLD REQUIREMENT, IN ORDER TO
TELEVISE LOCAL GAMES FOR FANS WHO ARE IN A FINANCIAL PINCH, YET STILL
WANT TO SUPPORT THEIR TEAM.
ROGER THE DODGER WHAT HAPPENED TO
YOUR CONCERN FOR THE FANS?
ROGER THE DODGER WHAT HAPPENED TO
YOUR COMMON SENSE APPROACH TO TODAY'S UNEMPLOYMENT RATE, AND FORECLOSURE
RATES IN MAJOR NFL CITIES?
ROGER THE DODGER, YOUR SUPPOSE TO
PUT THE FANS FIRST, NOT LAST.
NFL COMMISSIONER GOODELL IS PAID
$11 MILLION A YEAR SO WHY SHOULD SPORTS BARS EXPECT ANY KIND OF SUPPORT
OR EVEN UNDERSTANDING, WHEN WAS THE LAST TIME GOODELL HAD A BEER IN A
LOCAL NEIGHBORHOOD SPORTS BAR THAT WAS PACKED WITH HOME TEAM FANS?
SPORTS BARS HAVE TO PAY FOR "THE
SUNDAY TICKET PACKAGE" FROM DIRECT TV, IN ORDER TO BROADCAST 14 GAMES
FROM OUT OF YOUR MARKET TEAMS.
WHY HASN'T JIM ROME, OR DAN
PATRICK, OR BOB COSTAS, OR MIKE GREENBERG, OR LUPICA, OR ANY
ON AIR PERSONALITIES OR SPORTS
WRITERS RAISED HOLY H ABOUT THIS SITUATION?
IF YOUR A SPORTS BAR AND YOU
REALIZE RIGHT NOW THAT GAMES ARE NOT GOING TO BE BROADCAST IN YOUR LOCAL
AREA, AND YOU NEED TO GENERATE INCOME AND CREATE WALL TO WALL PATRONS,
THEN LET'S DO IT WITH "THE FUN' AND "THE WOW FACTORS" SUCH AS PREMIER
PROMOTIONS, THEMES, EVENTS, PARTIES, CONCEPTS, CONTESTS, HAPPENINGS,
GATHERINGS,
CELEBRATIONS, AND UNIQUE
ENTERTAINMENT.
BECAUSE, YOU NEED MORE THAN NON
BLACKED OUT GAMES TO SCORE CASH FLOW THIS YEAR.
CALL RICH UNGER @ 941-921-7027 OR
EMAIL
BUT PLEASE ONLY IF YOUR SERIOUS.
YOU LET ANOTHER CLUB OPEN AND BURY
YOU.
YOU THOUGHT THEY WERE NO THREAT.
YOU GOT COCKY AND IGNORED THEIR
MAJOR, MIGHTY GRAND OPENING.
YOU ASSUMED YOUR CLUBBERS WOULD
REMAIN LOYAL TO YOU, PERHAPS, VENTURING OVER TO THE NEW CLUB, BUT THEN
QUICKLY RETURNING TO YOUR ALWAYS POPULAR CLUB?
YOU THOUGHT YOU WERE UNTOUCHABLE.
YOU LAID OVER AND LET THEM ROLL ALL
OVER YOU.
NOW, YOU ARE STRUGGLING, AND
SUFFERING.
YOUR DOOR COUNTS ARE WAY DOWN, YOUR
NIGHTS ARE SLOW, YOUR EMPLOYEES ARE DEMORALIZED, YOUR IN OVER YOUR HEAD.
YOU COMMITTED THE ULTIMATE NIGHTCLUB
OWNER SIN, "YOU TOOK A NEW CLUB FOR GRANTED".
NOW, WHAT ARE YOU PREPARED TO TAKE
BACK YOUR NIGHTS?
NO NOT GIVE EVERYTHING AWAY.
NO NOT GO AFTER THE TRASH CROWD.
NO NOT USE FLYERS AND RADIO.
NO NOT CLOSE MORE NIGHTS.
NO NOT STAY THE SAME LAME COURSE.
NO, NO, AND MORE NO.
IT'S TIME TO RISE UP, TO RESPOND
WITH A MASSIVE IN YOUR FACE, EXCITE THE PLACE KIND OF MENTALITY.
NO TIME LIKE THE RIGHT TIME TO ROLL
OUT "THE FUN" AND "THE WOW FACTORS" TO TAKE BACK THE NIGHTS.
STOP DRIVING BY THEIR PARKING LOT
AND DROWNING IN YOUR PITY PARTY.
STOP SENDING EMPLOYEES AND FRIENDS
IN TO SEE HOW BUSY THEY ARE.
WHAT A WASTE.
WHAT DOES THIS ACCOMPLISH?
WANT YOUR CUSTOMERS BACK, WANT YOUR
WALL TO WALL NIGHTS BACK, WANT YOUR CLUB BACK ON TOP?????
THEN PICK UP THE PHONE AND CALL
RICH UNGER @ 941-921-7027 OR EMAIL
BUT PLEASE, ONLY IF
YOUR MINDSET AND READY TO ROLL.
