REBRAND YOUR BAR

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REBRAND YOUR BAR

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REBRAND YOUR BAR
 
You hold 100 customers, but you can pack in 900. the challenge is still the same, "REBRAND YOUR BAR".
You have to attract a new Crowd.
You have to remove all that wood, all that dark, ugly wood from your bar's interior.
You have to refinish your bar top.
You have to put new felt on that pool table.
You have to buy new glassware.
You have to remake the behind the bar appearance.
You have to put down new carpet.
You have to roll out a no kitchen "Bar Bites" Menu.
You have to take out the outdated booths.
You have to stop being just a sports bar.
You have to stop being just a neighborhood bar.
You have to stop letting your rest rooms look like war zones.
You have to stop giving the bar away just to put butts in bar stools.
You have to take down all those lame, lacking beer signs plastered all over.
You have to stop relying on people to pay to hear music on your touch tunes.
You have to remove that ATM machine now.
You have to think ahead and not behind.
You have to either buy your partner out or let them buy you out, it's not working.
You have to let your bar staff go, too much liquor is missing.
You have to let your manager go, he is not managing anything.
You have to bring in "THE FUN" and "THE WOW FACTORS".
 
YOU HAVE TO RE-BRAND, RE-INVENT, RE-CREATE
                      YOUR BAR.
Ask me what I think, Call Rich Unger @ 941-921-7027 or email RichUnger@promotingnightclubs.com   
 
 
 
 
 
 
THE NEED TO ID
RECENTLY IN ONE FLORIDA COUNTY ALONE, FIVE DIFFERENT BARS AND CLUBS WERE CITED FOR SERVING MINORS, WHEN LAW ENFORCEMENT INTENTIONALLY SENT IN A MINOR IN AN ATTEMPT TO BE SERVED A DRINK.
YOU CAN CITE ARROGANCE, IGNORANCE, LAZINESS, OR PERHAPS GREED, BUT NO MATTER THE EXCUSE YOU GIVE, THE PROBLEM IS PREVALENT AND REQUIRES A PRIORITY POLICY ON YOUR PART.
EVERY CUSTOMER WHO OBVIOUSLY DOES NOT HAVE GRAY HAIR AND APPEARS OF AGE, GETS CARDED.
YOU HEARD ME.
IF A CUSTOMER DOES NOT HAVE  ID, VERY SIMPLE
THEY LEAVE AT ONCE.
IF A CUSTOMER HAS AN ID THAT DOES NOT MATCH UP WITH THE CUSTOMER, THEY LEAVE AT ONCE.
IF A CUSTOMER HAS AN ID THAT APPEARS TO BE  TAMPERED WITH OR ALTERED, THE CUSTOMER IS TOLD TO LEAVE AT ONCE.
SERVING MINORS IS NOT ONLY A PROBLEM BECAUSE OWNERS AND MANAGEMENT EITHER DO NOT HAVE A ZERO TOLERANCE POLICY IN EFFECT OR THEY LOOK THE OTHER WAY, HOPING THEY NEVER GET CAUGHT.
SERVING MINORS HAS BECOME A MAJOR CRISIS IN THE INDUSTRY, WHICH REALLY SHOULD POLICE IT'S OWN.
BUT DUE TO ECONOMIC CONDITIONS, DUE TO GREED, DUE TO ARROGANCE, DUE TO THINKING YOU WILL NEVER EVER GET CAUGHT, MANY BARS, CLUBS, ROLL THE DICE AND SERVE MINORS.
DO THEY CARE IF THE FEMALE MINORS ARE DRUGGED, OR RAPED, OR DRIVE DRUNK?
OF COURSE NOT.
DO THEY CARE IF THE MALE MINORS ARE DRUNK, CAUSE FIGHTS, DRIVE DRUNK AND KILL SOMEONE, OF COURSE NOT.
POINT BLANK, IF YOU CAN'T ATTRACT ENOUGH LEGAL AGE DRINKING PATRONS THEN YOU SHOULD NOT BE OPEN.
I HAVE BEEN IN THIS INDUSTRY FOR 40 YEARS, I HAVE PACKED BAR AFTER CLUB, LOUNGE AFTER SPORTS BAR, SOPHISTICATED RESTAURANT BAR AT NIGHT TO BEACH BAR,AND NEVER EVER HAVE I RELIED ON, DEPENDED ON, NEEDED MINORS TO MAKE MY OWNERS MUCHO MONEY.
NEVER EVER.
========================================================
WHY AREN'T YOU ACCEPTING THE "AMERICAN EXPRESS CARD"?
IT IS A PROVEN FACT, THAT "AMERICAN EXPRESS CARDHOLDERS" SPEND MORE, CHARGE MORE, STAY LONGER, BRING MORE FRIENDS TO BARS, CLUBS AND RESTAURANTS THEN EITHER MASTER CARD OR VISA OR DISCOVER CARDHOLDERS.
"AMERICAN EXPRESS" IS THE MOST PRESTIGIOUS NAME IN THE CREDIT CARD WORLD, PUT THAT DECAL ON YOUR FRONT DOOR AND WATCH YOUR "AMEX TRANSACTIONS" GROW.
 HONOR "AMERICAN EXPRESS " CARDS ACCEPTING THEM AT YOUR BAR, YOUR CLUB, YOUR RESTAURANT.
THIS IS NOT A PAID ENDORSEMENT, THESE ARE THE FACTS.
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WHAT'S WRONG WITH THIS BRAND NEW CLUB'S FORMAT?
 
EVERYTHING!
    THIS IS the format for a brand new club just opening in Arizona and after putting six figure remodeling into the building.
First it's using an old club name to try to bring in new faces based on an old name:
 
NOW THE NIGHTLY FORMAT:
Wednesdays: $2 u call it, $2 premium cocktails, wines, and selected bottled beers, DJ spins Top 40 and Hot Dance Music.
___________________________________
 
Thursdays, Ladies Night, Ladies Drink Free All Night, Ladies Enjoy Free Wells, Wines all Night Long, DJ Spins Today's Hottest Music.
 
___________________________________
 
Fridays, DJ spins Top 40 Dance, Party All Night.
 
___________________________________
 
Saturdays, DJ spins Fave Hits from 80s, 90s & Today.
 
___________________________________
 
That's the entire format for a brand new Club, What's right with this Nightly Concept?
NOTHING.
THERE is no "FUN", there are no "WOW FACTORS", Each entire Night consists of a DJ and basically the same genre of music.
Two Nights are all about the Drink Discounting and NOTHING ELSE.
Totally boring, Totally unappealing, Totally outdated. 
I wonder what goes through an Owner's mind OPENING A BRAND NEW CLUB to simply offer this basic, no bells, no whistles, just a  total focus on a DJ and cheap bar ?
YAWN...............................................................................
 
Oh, and all of this was put on a flyer A flyer.......................
Sadly, the market this Owner is aiming for is the  lowest dominator of clubbers, with very little if any appeal in attracting quality patrons.
NO Spenders, NO Movers, NO Shakers....................  
 
 
Then there is the New Owner opening a Bar/Cafe/Club in Houston.
With no prior experience or expertise, this New Owner puts up a web site, that shows the following:
The Logos of the Beers he is going to serve, the same basic beers every establishment already serves,
The Logos of Jack Daniels, Absolut and Wild Turkey.
He is opening this Month, has no Major, Massive "Night Before Thanksgiving Promotion" planned at all.
He announces you can hear about his Grand Opening on Radio.
He mentions that starting in January of 2010 he will have live bands, Thursday thru Sundays.
In tiny letters he lists "pool tables, darts, and other assorted games".
In alittle bigger letters, he states the date of his Grand Opening but not a word about details.
ABSOLUTELY NO GAME PLAN, NONE, DEFINITELY NO STRATEGY, NONE, AND AS FOR A PROMOTIONS PATH, not one single Promotion on the site.
Ever watch the Tampa Bay Bucs play their first 6 games of the current NFL Season, I did and I knew from the start of every game they would lose.
Need I say more?
WHY BRING THESE TWO EXAMPLE UP, SO THAT YOU DON'T MAKE THE SAME MISTAKES.
Call Rich Unger @ 941-921-7027 email;
 
 
 
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
HOW TO SERVE TOP SHELF IN A DOWN TURN WORLD
Stop letting your patrons order from the well, when they were Call Brand and Top Shelf Premium Customers.
The resurgence to the well was to be expected, but what many Bar Owners did not do is respond with a Strategy of mind off price, mind on Promotion.
It is far easier to have a Customer order a Top Shelf and Call Brand when they are having "FUN", experiencing "WOW" and are not concerned with the well, because they are having such a great experience at your bar.
It's not just the same old crowd at the bar, the bland music in the background, the fingerprints all over the front door and the mirrors on the wall, the lame lacking friendly bartenders, the lack of atmosphere and especially the total exemption of Patron Participating Promotions.
The reason your ratio of well drinks is dramatically increasing is because of you total missing the mark on Soaring Events.
It's a trend that you control.
When all customers see are beer and liquor cheap price signs everywhere inside and even in your restrooms, what do you expect them to do?
ORDER CHEAP. 
If your going to feel compelled to offer cheap beer, cheaper drinks, your customers are going to respond in kind.
But, when you shift the well sale to the impact of the Night you prevail every time.
Do just the opposite, shift your customers to "FUN" to "WOW" and let them become engaged in what's going on.
<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>
 
"MY OWNER WON'T LISTEN TO ME"
 
  IN these PROMOTIONS ARE EVERYTHING TIMES, when a MANAGER, DJ,A Bar Manager suggest to their
Owner that change is needed, and the Owner refuses to even listen, to consider, to hear the input, it's time to decide, if this is the place you want stay?
Is this where you want to continue to work?
There is no law that states you have to sink with the bar, close with the club.
Yes,jobs in the industry are scarce, but quite often special talented Managers, DJs, Bar Managers stand out and other Owners realize that, the unique talent you have,results in hiring you.
Never ever think that your stuck in you're bar/club job.
YOU'RE NOT.
THERE IS A MAJOR DISENGAGEMENT BETWEEN OWNERS, MANAGEMENT, DJS, THESE DAYS, THAT HAS CAUSED A DIVIDE IN COMMUNICATIONS THAT IN MANY CASES WOULD INCREASE BUSINESS, PROFIT AND PATRONS.
THE OWNER PROFILE IS IRONICALLY SIMILAR BETWEEN OLD OWNERS AND NEW OWNERS.
THE OLD OWNER THINKS THEY KNOW IT ALL AND REFUSE TO LISTEN, THE NEW OWNER THINKS THEY KNOW IT ALL AND REFUSE TO HEAR ANYONE ELSE WHO WORKS FOR THEM.
ONE IS TOTALLY OUT OF TOUCH FROM BEING IN THE BIZ TOO LONG AND THE OTHER IS WET BEHIND THE EARS FROM JUST ENTERING THE BAR/CLUB ARENA.
THE WORSE SCENARIO ARE "PARTNERS" WHO ALL THINK THEY ARE STEVE WYNN, OR RANDY GERBER, WHEN 99% OF MOST PARTNERS HAVE NO CLUE. 
IF PARTNERS PUT 1/3 OF ALL THEIR ENERGY,THAT THEY WASTE ON ARGUING INTO ACTUALLY BUILDING THEIR BAR OR CLUB, THEY WOULD BE PROFITABLE, RATHER THAN STRUGGLING.
 
CALL RICH UNGER AT 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM 
 
 
NO MORE BAD TO THE BONE
 
WITH CHICKEN WING PRICES PLUCKING HIGHER AND HIGHER, THE BARS, WING PLACES, AND SPORTS BARS AS WELL AS FAST FOOD UNITS ARE TURNING TO THE BEST AND ALMOST UNIVERSALLY ACCEPTED ALTERNATIVE, "BONELESS CHICKEN WINGS", SIMPLY CUT FROM CHICKEN BREASTS.
 
IN FACT "BUFFALO WILD WINGS" REPORTS 19% OF IT'S SERVED WINGS ARE WINGLESS, WHILE JUST 20% ARE WINGED.
 
EVEN "WENDY'S" HAS ADDED BONELESS WINGS.
 
THE CHICKEN BREAST STRIPS AND CHUNKS ARE STILL DEEP FRIED, SERVED WITH THE SAME MILD TO WILD HOT SAUCES.
 
THE ADVANTAGE IS THE CUSTOMER DOES NOT HAVE THE MESSY HANDS AND USE OF NAPKIN AFTER NAPKIN OR ROLL OF PAPER TOWEL GALORE, SINCE THEY NO LONGER HAVE TO PICK AT THE BONE.
 
BONED WING PRICES HAVE RISEN FROM A YEAR AGO AT 94CENTS A POUND TO A RECENT $1.15 PER POUND AND STILL RISING.
 
BONELESS CHICKEN BREASTS WHEN CUT INTO WING SIZE PORTIONS ALLOW FOR GREATER PROFIT PER WING AND LESS MESS.
 
PIZZA HUT'S "WING STREET" UNITS THAT NOW NUMBER 3000 ARE SO CONFIDENT IN THE ACCEPTANCE OF THE BONELESS WINGS, THAT IT'S STILL IS ON COURSE, TO OPEN 2000 MORE "WING STREET" LOCATIONS.
 
SO WHILE "BAD TO THE BONE" MAY HAVE BEEN THE WAY TO SERVE WINGS, THE PROFITABLE, EFFICIENT AND ALMOST EVERYONE ENJOYS THE NEW "NO BONE WINGS".THE TYPICAL PORTION IS 1" CUT 1 1/4 X 1 1/3 SQUARES.
IN THESE WATCH EVERY WING ECONOMIC TIMES, THE LOSS OF THE BONE SHOULD HAVE NEXT TO NO EFFECT ON YOUR WING SALES.
 
IT'S ALL IN HOW YOU MEAT THE CHALLENGE.
 
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
 
YOU'VE BEEN OPEN JUST A MONTH, TO SIX MONTHS,  AND STILL NOT A PACKED NIGHT, TO BE HAD?
AFTER PUTTING IN TENS OF THOUSANDS OF DOLLARS IN DECOR, SPARING NO EXPENSE TO CREATE THIS SPECTACULAR SETTING, YET FROM THE BAR THAT HOLDS JUST 100 TO THE CLUB THAT FILLS UP TO 1000, BOTH FIND THEMSELVES FACING FAR AND FEW NIGHTS OF DECENT NUMBERS OF CUSTOMERS.
AGAIN, IT ALL COMES BACK TO OWNERSHIP AND MANAGEMENT.
DISCIPLINE, CREATIVITY, CONSISTENCY, AND OF COURSE, "THE FUN" AND "THE WOW FACTORS".
THESE ARE NOT "IDEAS", WHY SO MANY OWNERS AND MANAGERS REFER TO THEM AS IDEAS DEFIES LOGIC.
YOU DON'T JUST SAY HEY LET'S TRY THIS, OR LET'S DO THAT.
THERE TRULY IS A METHOD TO THE MADNESS AND "IDEAS" DON'T PLAY A PART IN THE PROCESS AT ALL.
DO YOU KNOW WHY MANY BARS ARE SUCCESSFUL, YET OTHER ARE BARS STILL DORMANT NIGHT AFTER NIGHT?
An Owner or Manager will come up with an "IDEA" , it is not formulated, it has no depth, there is no thought
process, just some opposite of a "BRAIN STORM", I call a "LAME STORM" and thinks with a week's worth
of announcing it over the microphone, printing up some computer generated signs, they are going to draw
a huge crowd.
Take for example a "Pole Dancing Contest", putting a Stripper Pole in your bar right now is about as relevant
as hanging another dart board.
Stripper Poles have been around for decades, now all of a sudden every bar wants a stripper pole, which
does not raise the bar's image or add any "FUN" or "WOW", all it does is attempts to seduce female customers
into acting like strippers.
Where's the "FUN"?
Where's the "WOW?
Is that really the biggest, brightest, and boldest addition you can come up with?
Is the Stripper Pole for $300. going to double, and triple your customer count and cash flow on any given night?
NO.
After a few weeks the Pole becomes marginalized and simply stands there as if it was a beer neon sign.
NOBODYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY CARES.
There is a METHOD TO THIS MADNESS TO ADDING BAR FUN  & WOW, DANCE FLOOR FUN & WOW,
Gas prices are again on the rise and climbing fast.
That's why a $15,000. budget made movie "Paranormal" is raking in millions, because even though a tank of
gas is outrageous, people are attracted to what is so unusual, so unique, that they will spend their disposable
income or what little they have of it, on seeing this movie.
The METHOD TO THE MADNESS is, STOP thinking like a desperate Owner or bar Manager , but rather like
a potential customer who wants "FUN" and "WOW".
That movie is "WOW".
That stripper pole is dull.
THAT'S THE DIFFERENT FROM CASTRO HE TO COMPLACENCY TO COMPLETELY PACKED.
_______________________________________________________________________________/
 
IN OVER YOUR HEAD:

Hi

I�ve recently been asked to do the marketing for a club in Johannesburg, South Africa. It�s the longest running club in Johannesburg and has just been renovated. The club has pulled in a lot of patrons thought the years, but the past 3 to 4 years has seen the club lose favour due to it�s dodgy appeal.

The owner has always been strict with things like cover charges (you don�t step through door unless you pay), male or female. I need ideas and methods to market the Club and to bring back the sophisticated �bottle popping� patrons back as well as lure new ones in there. Please help.

 Mbetsve Bakeeba, Concierge and Lifestyle Manager

WHY WOULD AN INEXPERIENCED, TOTALLY OUT OF THEIR ELEMENT INDIVIDUAL TAKE ON SUCH A CHALLENGE, KNOWING THEY LACK THE BASICS, THE PREMISE, THE PROCESS TO BE SUCCESSFUL IN THIS POSITION?

EVEN MORE FASCINATING TO ME IS, WHY WOULD AN OWNER ASK SUCH A PERSON TO TAKE CHARGE OF SUCH A MAMMOTH CHALLENGE?

AH, FIRST WE HAVE THE OWNER WHO REFUSES "TO LET ANYONE THROUGH THE DOORS, WITHOUT PAYING THE COVER CHARGE."

YUP, HE WANTS THAT BUCK AND HE DOES NOT CARE WHO YOU ARE, HOW  OFTEN YOU FREQUENT HIS CLUB, HOW MUCH YOU SPEND AT HIS CLUB, 

ALL HE IS INTERESTED IN IS INSURING YOU PAY AT THE DOOR. 

NEXT, WE HAVE THE AMBITIOUS NEW, "CONCIERGE AND LIFESTYLE MANAGER"  WHO WANTS TO BRING BACK " THE SOPHISTICATED, BOTTLE POPPING PATRONS, AS WELL AS LURING IN NEW PATRONS".

PLEASE HELP.

HELP WHAT?

FOR THE PAST THREE TO FOUR YEARS THE CLUB, HAS LOST "FAVOUR DUE TO IT'S DODGY APPEAL", SO THE OWNER THREW SOME  $$$$$$$ AT

RENOVATING, BUT STILL NO FAVORABLE RESPONSE.

UNFORTUNATELY, YOU DON'T HAVE ONE SET STRATEGY, ONE FIRM GAME PLAN, NOR A SOLID PROMOTIONS PATH TO EVEN BEGIN WITH.

YOUR JOB TITLES SOUND GREAT, BUT WHERE IS THE KNOWLEDGE, EXPERTISE, LEADERSHIP, BACKGROUND, TO JUSTIFY YOUR POSITION?

LET ALONE THE SOUTH AFRICAN NIGHT LIFE MARKET IS A VERY CHALLENGING ENVIRONMENT, GOOD LUCK. 

==================================================================================

FINALLY, IT'S THANKSGIVING TIME, GO WORK IN A SOUP KITCHEN AND WASH DISHES, FEED THE HUNGRY, MAKE SURE YOU LET THEM TAKE FOOD TO GO THAT THEY DON'T FINISH EATING, GO GIVE SOME TURKEYS AWAY TO THOSE IN NEED, HOLD AN AFTERNOON THANKSGIVING  MEAL DURING THANKSGIVING WEEK FOR FAMILIES WHO ARE HOMELESS, THIS YEAR, FOR ONCE, GIVE BACK FROM YOUR HEART AND  FEEL GOOD ABOUT IT.

YOU'VE MADE PLENTY FROM YOUR COMMUNITY, IT'S TIME TO BE THANKFUL AND SHOW IT.

CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM   

Copyright � 2009 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.