WHY BLAME OWNERS

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WHY BLAME OWNERS

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WHY BLAME OWNERS
 
  I never knew Owners of bars, clubs, sports bars, lounges, upscale restaurant bars were so temperamental.
They email me asking "Why do you always blame the Owner?".
Ok, let me ask you Owners these questions and answer them with straight forward responses please:
Who neglects your updating and your presence on the web?
Who lets all that garbage and poor taste remarks remain on the bar's myspace site? 
Who decides what your format is?
Who decides  how cheap to price beer and liquor in the hope, customers come in?
Who decides what your dress code is?
Who decides what music should be spun by your dj or played by live bands?
Who decides what your DJ wears while spinning?
Who decides what advertising your going to implement?
Who decides what improvements will be made to your bar or club and when?
Who decides what your Policies on drugs, underage patrons,
fights and problems are?
Who decides whom to hire?
Who decides who to fire?
Who keeps making up excuses why nothing gets done?
Who decides what Promotions to present?
Who decides what your image and perception is going to be?
Who decides not to host any Charity Events?
Who decides to destroy their club by using and relying on club promoters?
Who decides to buy the wrong liquor brands and to duplicate the beers you serve on tap and in the bottle?
Who decides to ignore Prime Nights to Celebrate and Pack their Places?
Who keeps placing these ads in alternative newspapers and thinks the ads are working, when nobody is coming in?
Who keeps paying for radio spots that again, nobody is responding to?
Who keeps trying anything and everything anybody suggests, only to find none of it is drawing customers to your bar?
Who keeps saying "I need new FUN, I need new WOW", but does nothing about it ?
Who refuses to admit when they made a mistake?
Who refuses to keep an open mind towards change?
Who openly berates employees rather than speak with them in private?
Who curses and sets a poor example for their employees?
Who lets their employees drink while working?
Who lets their employees become their friends rather than maintain an employer/employee relationship?
Who hits on their own female employees?
Who is always late for meetings, does not return phone calls and sets a poor example for those that work for them?
Who drops the cover charge in despair and allows the totally wrong crowd in?
Who lets their bar bathrooms look like a condemned house?
NOW, SINCE OWNERS ARE THE ANSWERS TO EACH AND EVERYONE OF THESE QUESTIONS, WHY ARE OWNERS EGO'S HURT, WHEN THE TRUTH IS IN PLAIN SIGHT?
IF YOUR GOING TO RUN YOUR BAR OR CLUB IN A WORLD OF DENIAL THAT'S YOUR CHOICE, BUT IF YOU WANT TO MAKE A 360 DEGREE TURN, THEN CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
I WILL NOT LET UP ON OWNERS, THEY ARE WHERE THE BUCKS START AND STOP. IF YOU CAN'T STAND THE SLOW NIGHTS, THEN DO SOMETHING ABOUT THEM.
JUST BY COINCIDENCE, THIS EMAIL CAME TO ME RIGHT AFTER I FINISHED WRITING THIS TOPIC, UMMMMM OWNERS, THIS ONE'S FOR YOU.
WORD FOR WORD NOTHING CHANGED BUT THE NAME OF THE BAR, THE LOCATION TO PROTECT THIS  DEDICATED YOUNG LADY.
 
Rich, Okay long story short. I work at a bar/lounge in Akron, Ohio. Its
super nice and is different from any bar in the entertainment district. Its
called "XYZ" and the owner is from Cleveland who owns a nightclub there.. He's very successful with his nightclub in Cleveland,, but it seems like "XYZ" is
the "step child" I don't feel like he's in tune with "XYZ" and
doesn't really understand what might work for Cleveland doesn't always
work for "XYZ". Bars in the entertainment district get so much biz. "XYZ" took off, when it first opened, but now its kind of like okay now what. I talk
to the owner and I tell him my ideas but its so so. Like last night it
was embarrassing because people would walk in, and walk right back out
because no one was there. I just started cocktailing but I want to show
him effort and I really want to just do stuff so he can see. We have a
good promoter but its like we have flyers but no one  knows of
them, or they aren't noticed? I want to be the one to have this take
off. I'm very into event coordinating and hope that I can become
successful. The owner knows I have potential and I want our bar to be
the one everyone wants to go to.its not very big, but who cares! We
need to work with what we have and make the small bar packed every
night which shouldn't be hard. I asked him last night if I could post
promo stuff on face book like specials. I'll have friends come in and
say hook us up, but I can't even do it, not even a little. My wheels
are turning and I want to ask him if we can do a bottle service
special tonight. Like the other bars that do bottle service always
have them. Our are just it is what it is and that's it. We'll have a
shot of the night that's 3 dollars. But one shot? Who even knows? I
don't know what type of special I could ask him to do for tonight. I
want to make this bar what it can be. I know you are a very busy
person and don't want to waste time. I would not be a waste, I hope
you see that I'm passionate about wanting this and can help. We don't
even have a specific gm, bar manager bc some stuff happened and it
just seems like the staff is clueless or they will have ideas to do
things and either they don't get brought to the owners attention or
they will say something to him and get no feedback from him. Thanks
for your time rich, I'm anxious to hear back from you.
Ann.
 
   Dear Ann, QUIT NOW and walk away.
You have more heart and dedication to this bar then the Owner, why be ignored, used and waste away here, find another bar, who's Owner will appreciate and be grateful for your energy and willingness to pack his bar. As for your club promoter,if he was so good and this bar is so small, you would be packed wall to wall. Best of luck.
_____________________/
 
 
RICHIE'S HOW TO WIN IN 2010"
The biggest declines regarding sales of liquor and beer in the coming year will be in casual/full service restaurants and high end tablecloth restaurants. But, the good news is, bars, lounges, and nightclubs will have the most significant growth. You cannot have growth in bar revenue, if your going to continuously discount and give the bar away. The strategies for increasing beer and liquor service, is to pack your bar, put a line outside with not Pricing inducements, but rather reason after reason, after reason to give Customers that means "FUN", the screams "WOW" and that has "The IT Factors".

The Money is in the Night Life, it has never ever been in the food service, "OUTBACK" aka "OSI" recently hired the CEO of AVON INC. to run the entire "OSI" operation of theme format  restaurants.

That reminds me of Chrysler hiring the former CEO of HOME DEPOT to run a car company.

Mr. Nardedli ran Chrysler into the ground and then was abruptly let go. 

What, are these bean counters thinking? What are they smoking?

"OSI" (OUTBACK STEAKHOUSE, ROY'S, CARRABHAS, FLEMINGS, BONE FISH) for the Third Quarter this year took in 11% less revenue, at

$835million.

They lost $20 million down, from the $47million they lost the same quarter last year.

I have suggested to "OSI" time and time again the money is in the liquor, especially when your marketing $9.99 steaks. and other lower priced menu selections.

   But, as usual arrogance, ego, refusal to have an open mind result in switching up CEOs as an answer to the systemic problems their restaurant units face. I sure hope the former CEO of AVON knows how to attract Customers, rather then make them attractive?

"OSI" is now owned and controlled by "Bean Counters" , who have no grasp of the food and beverage industry.

IT is evident in their marketing, their menu and their lack of bar business.

"Arbys/Wendys" sales are down, the reason, their message.

They lost their connection to their customers.

From Menu Selections, Menu Pricing, Lack of Bar Emphasis, Lack of Night Life Culture, Lack of tweaked Marketing, and fine tuned Advertising, these are are major hurdles facing these companies.

Blame the economic conditions all you want, but, many are prospering in these difficult dining & drinking times.

Perhaps your not one of them.

Perhaps you are one of those suffering a horrible nightmare with empty seats, dormant tables, and unfilled bar stools.

Tell me how your biz is, do you think you need an infusion of "FUN" & "WOW" or is your establishment doing booming biz?

Email, RichUnger@promotingnightclubs.com

What have you got to lose?

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 NO ATMS, NO JUKE BOXES EVER!

  DO NOT MAKE YOUR CUSTOMERS PAY ANY ATM FEE,TO WITHDRAW CASH TO SPEND AT YOUR BAR.
WHY, WHY, WHY, WOULD YOU CHARGE YOUR CUSTOMERS A FEE OF $2 OR $3 TO WITHDRAW CASH TO SPEND AT YOUR BAR?
YOUR GOING TO MAKE THAT MONEY BACK FROM YOUR CUSTOMER, THAT COULD BE TIP MONEY, NEVER EVER IN THESE TIMES, MAKE YOUR CUSTOMERS USE AN ATM MACHINE.
 RATHER  SIMPLY ACCEPT ALL CREDIT CARDS, FROM AMEX, TO VISA, FROM MASTER CARD, TO DISCOVER.
NEVER EVER MAKE YOUR CUSTOMERS PAY TO HEAR MUSIC.
WHY WOULD YOU THINK OFFERING A JUKE BOX AND FORCING YOUR PATRONS TO PAY TO HEAR MUSIC IS JUSTIFIED?
ARE YOU FOR REAL?
ONCE AGAIN, YOU NICKEL AND DIME YOUR PATRON WHO HAS CHOSEN YOUR BAR TO FREQUENT, WHY NOT SHOW YOUR APPRECIATION BY SIMPLY USING SATELLITE MUSIC, USING INTERNET MUSIC EVEN BEING OLD FASHIONED AND USING CDS.
DO NOT MAKE YOUR CUSTOMERS SPEND MONEY THEY SHOULD BE GIVING YOUR BAR, ON SOME MUSIC MACHINE. USE COMMON SENSE. YOU WANT NEW STREAMS OF INCOME, ASK ME.
THERE ARE SO MANY FRESH NEW AVENUES OF INCOME FOR YOU TO DERIVE CASH FLOW FROM THAT BENEFIT YOUR CUSTOMERS, RATHER THAN TAKE ADVANTAGE OF THEM.
CALL RICH UNGER @ 941-921-7027 OR
 
 
IF YOU DON'T OWN A HUGE CLUB IN VEGAS OR IN A CASINO,WHY CARRY ROCK AND ROLL/CELEBRITY LIQUORS?
    Let's be honest here, is Diddy, Sammy Hager, Justin Timberlake, Vince Neil, or Dan Aykroyd going to make an in person major Appearance at your Club to launch or promote their Liquor Brand?
Odds are 99% Never Happen.
So why feature their brand on your bar, and waste your space, your money and your time, pumping up their brand, when they could care less about your club or bar and will never ever set foot in the door?
In Vegas, those Clubs can demand Personal Appearances and order 100 cases, push the product,  create a full fledged Night around the Celeb and his Brand, charge a Premium Cover, and recoup whatever expenses they incur.
But you can't.
Casino Nightclubs all over the USA, can afford to demand that the Name behind the Brand show up.
But you can't.
What is the logic in ordering a case of Justin Timberlake's liquor, when he has no clue who you are, where your club is, and is reaping his % of your buying his brand?
This is not Mariah Carey Perfume, where her fans will buy whatever her name is on, because they love her music and adore her butterfly symbolism.
This is the real world of liquor brand sales and saying " Hey Sammy owns a piece of this Tequila", again
WHO CARES? Sammy and his Partner reportedly own 20% of the brand.
What does that do to sell and pour this liquor behind your bar?
NOTHING.
Did you know Ed Hardy was a tattoo Artist, had incredible designs, a very successful and wealthy Spanish Businessman bought the name, the styles and the rest is history.
Hardy left with tens of millions and his hands on designing no longer is there.
His name was licensed out to bikini companies, every possible kind of fashion, house wares, even cell phone cases, all of a sudden had a tattoo artist's name brand.
Money is too tight, times are too tough, forget the rock star partially owned liquor brands and feature the tried and true brands that earned their reputation through quality, taste, and consistency.
IF YOUR NOT A HUGE CLUB IN VEGAS OR A HUGE CLUB IN A MAJOR CASINO IN THE USA, LET THE ROCKERS ROCK.
STICK WITH THE BRANDS THAT SELL, WITHOUT SOME ENDORSEMENT BY A VERY WELL KNOWN MUSICIAN WHO IS ONLY IN IT FOR THE $
HAVING PROBLEMS WITH TOO MUCH INVENTORY AND UNKNOWN BRANDS THAT WERE HARD SOLD TO YOU BY YOUR LIQUOR REPS, THAT ARE SIMPLY GATHERING DUST ON YOUR BAR?
CALL RICH UNGER @ 941-921-7027
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THIS NEW YEAR'S EVE MAKE WELCOMING IN 2010 A MAJOR REVENUE WIN
Do not, I am begging you, do not do the same old lame New Year's Eve Promotion you did last year.
Too little, too late, too lame.
You need to start Now, that's right, RIGHT NOW. 
When was the last time you had an "Amazing Vibe" coming from your bar or club?
That's what New Year's Eve demands.
I can tell just from a bar or club's web site how their New Year's Eve Concept is going to come off?
I can see right through the weak hype, the poor presentation, the missing energy, and a month ahead of New Year's Eve tell an Owner why they will not have a record night, not because of the economy, Because liquor sales of Top Brands are soaring, Beer Sales of Popular Brands are Pouring, it's the over and above that are not being added to the foundation of your New Year's Eve Night that denies your Bar or Club the ability to truly cash in on this Cash Cow of a Night, once a year.
HAVING SECOND THOUGHTS ABOUT YOUR PLANNED NEW YEAR'S EVE BASH, EMAIL RichUnger@promotingnightclubs.com I will tell you straight up if your worthy of Times Square or not even near there?
 
A GENTLEMEN'S CLUB IN NYC WITH SUSHI?
 Once again, I must direct my remarks to "OWNERS".
A very fine Gentlemen's Club in NYC has a  nice size space dedicated to serving "Sushi", but the problem is, nobody is sitting there, nobody is ordering "Sushi", nobody wants "Sushi" and the costs continue to mount weekly.
There is a lounge that also sits dormant, both rooms adjacent to the main room which is a "Gentlemen's Club".
Owners seem to come and go with no grasp on how to make it go.
Very, very simple, 86 the "Sushi" now, take both spaces rebrand them into a nightclub, thus not only do you cater to the typical "Gentlemen's Club" clientele, but you add "FUN" and "WOW" by having a Nightclub attached that makes more women, more couples and more cash flow come in the doors.
But nope, for over a year, the "Sushi" sits, the lounge lingers, and the Owners go through a revolving door with no change in sight.
Doesn't matter if it's New York City or SOUTH BEACH, some Owners really should not be in this biz.
If your sitting idle, if your hesitating, if your burnout and lost, why not find the right way, just call Rich Unger @ 941-921-7027 or email
 
   
 
KEEP THIS IN MIND PLEASE:
WHILE YOUR CLUB IS SLOW, ANOTHER CLUB IS BUSY.
WHILE YOUR CLUB IS SPINNING FOUL MOUTH HIP HOP, ANOTHER CLUB IS SPINNING MY "GENRE" OF MUSIC CALLED "POP HOP".
WHILE YOUR CLUB LOOKS WORN OUT, SMELLS, AND HAS A
TIRED LOOK, ANOTHER CLUB IS KEPT FRESH AND UPDATED TO APPEAR NEW EVERY NIGHT, IT OPENS.
WHILE YOU WASTE RUNNING A 3O SECOND WORTHLESS RADIO SPOT, THAT NOBODY RESPONDS TO, ANOTHER CLUB IS USING THE LATEST MARKETING TECHNOLOGY AND DRAWING IN WOMEN.
WHILE YOUR CLUB IS GIVING LADIES FREE DRINKS, ANOTHER CLUB IS CHARGING WOMEN, AND THEY ARE PAYING FOR THEIR DRINKS.
WHILE YOUR CLUB IS WORKING WITH SO CALLED CLUB PROMOTERS, ANOTHER CLUB IS CROWDED WITHOUT PAYING STRANGERS TO BRING IN A CROWD YOU MAY NOT EVEN WANT TO BEGIN WITH.
LET ME STATE THIS CLEAR AND CUT RIGHT NOW, IT'S NOT THE COLOR OF A PERSON'S SKIN, IT'S NOT THEIR RELIGION, IT'S NOT THEIR BELIEFS, IT'S THEIR CONDUCT, THEIR FOUL MOUTHS, THEIR ATTITUDES, THEIR  CLOTHING AND THEIR BEHAVIOR THAT SHOULD DETERMINE WHETHER OR NOT THEY ARE ALLOWED THROUGH YOUR DOORS.
THIS IS NOT ABOUT POLITICAL CORRECTNESS, THIS IS 100% ABOUT CIVILITY, RESPECT, AND POLITENESS.
SO WHILE YOUR CLUB GOES THROUGH NIGHTMARE NIGHTS, JUST REMEMBER I TOLD YOU THERE ARE CLUBS EXPERIENCING VERY NICE NIGHTS, IN QUALITY OF PATRONS,CASH REGISTER RINGS, STYLE, CLASS AND 
ENERGY.
WHICH CLUB ARE YOU?
BE HONEST WITH YOURSELF.  
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Finally, this Holiday Season, think outside your own home, GO TO THE WEB SITE FOR OPERATION GRATITUDE  www.opgratitude.com AND SEND OUR TROOPS, HOLIDAYS CARE PACKAGES, STOP, STAND,SHOW YOUR SUPPORT FOR OUR BRAVE AND COURAGEOUS US TROOPS WHO DEFEND OUR FREEDOM EVERY DAY.
LET YOUR BAR OR CLUB HOLD A WEEK LONG "SEND SANTA TO THE TROOPS BENEFIT", AND GIVE EVERY PENNY TO www.opgratitude.com
****************************************************
HAPPY HOLIDAYS FROM RICH UNGER @ 941-921-7027 OR
 

 

Copyright � 2009 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.