IS YOUR BAR COOL & HIP ?

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IS YOUR BAR COOL & HIP ?

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IS YOUR BAR COOL & HIP ?
 
IS YOUR BAR DARK WOOD WALLS, WORN OUT BAR STOOLS, NEON BEER SIGNS ALL OVER, A MISH MASH OF BOTTLES BEHIND THE BAR, WORN OUT DART BOARDS AND FADED OUT FELT ON YOUR POOL TABLES, DISTRESSED REST ROOMS, NO DANCE FLOOR,
A DINGY STAGE FOR ENTERTAINMENT, POOR LIGHTING, UNFRIENDLY BAR STAFF, NO FRESH NEW FACES AS IN CUSTOMERS, THEN YOU ARE TOTALLY UNCOOL AND VERY UNHIP.
WHY CONTINUE TO BE STUNNED, SHOCKED, CONCERNED, CONFUSED, DISTRESSED AND DISAPPOINTED OVER YOUR BAR'S FINANCIAL PERFORMANCE?
INSTEAD OF EMOTIONS YOU NEED TO TAKE SWIFT SIGNIFICANT ACTION, THAT WILL PRODUCE AN ENTIRELY FRESH NEW IMAGE, ATMOSPHERE, CUSTOMER BASE AND "REBRAND" THAT REINVENTS YOUR BAR.
WHAT IS YOUR VALENTINE'S DAY PROMOTION?
WHAT IS YOUR MARDI GRAS PROMOTION?
"VALENTINE'S DAY FALLS ON SUNDAY THE 14TH OF FEB, THEN YOU HAVE "FAT TUESDAY" ON THE 16TH OF FEB. YOU HAVE A DOUBLE FAT KISS OF TWO NIGHTS ALMOST BACK TO BACK TO GENERATE THOUSANDS AND THOUSANDS OF DOLLARS IN FOOD & BEVERAGE SALES AS WELL AS "FRESH FUN" AND "WOW" AKA 'COOL/HIP'.
WHAT IS YOUR ST. PATRICK'S DAY PROMOTION?
"ST PATRICK'S DAY" FALLS ON WEDNESDAY, MARCH 17TH.
THIS IS A DAY AND NIGHT OF GREEN, NOT JUST IN BEER & CELEBRATION, BUT IN CASH FLOW.
WHAT IS YOUR PROMOTIONS PLAN FOR "SPRING BREAK?
THE "SPRING BREAK" SCHEDULE STRETCHES OUT THIS YEAR FOR COLLEGES ACROSS THE USA.
THIS YEAR, DON'T TURN AWAY FROM THE MONSTER MONEY NIGHTS".
NO LAME CHEAP DRINKS, FLYERS AND A DJ.
NOT THIS YEAR.
IT'S TIME TO WIN IN 2010.
FROM "VALENTINE'S DAY" TO "FAT TUESDAY/MARDI GRAS", TO "ST PATTY'S DAY" TO "SPRING BREAK", DO NOT LET ONE SINGLE PROMOTION PASS YOUR BAR BY. 
WHEN THE NATIONAL CASUAL DINING CHAIN "BENNIGAN'S" CLOSED DOWN IN AUGUST OF 2008, THE SARASOTA, FLORIDA "BENNIGAN'S" REMAINED OPEN, BUT THE OWNERS HAD NO CLUE.
THEY BOOKED BANDS FIVE NIGHTS A WEEK, INCURRED ALL THAT ENTERTAINMENT COST, AND NOBODY CAME.
THEY HAD NO GRASP OF MARKETING OR REACHING OUT AND TARGETING THEIR POTENTIAL DEMOGRAPHICS.
THEY NEVER SPENT A DIME UPDATING THEIR INTERIOR.
PEOPLE DID NOT EVEN KNOW THEY WERE OPEN, SO LAST MONTH THEY CLOSED DOWN.
IT'S OVER.
THERE WAS NO "COOL" AND CERTAINLY NO "HIP".
THEY NEVER EVER "RECALIBRATED".
SURE THE BAR BUSINESS, THE RESTAURANT BUSINESS, THE SPORTS BAR BUSINESS, THE LOUNGE AND CLUB BUSINESS ARE TOUGH, BUT FACE THIS FACT " IF YOU DON'T STAY ON THE LEADING EDGE AND KEEP UP WITH THE TIMES, YOU WILL GET ROLLED OVER".
THAT WAS CERTAINLY THE PROBLEM AT "BENNIGAN'S".
WHAT ABOUT YOUR BAR, YOUR CLUB, YOUR SPORTS BAR, YOUR LOUNGE?
"BEEF O BRADY'S" IS ANOTHER CASUAL DINING CHAIN THAT TOTALLY IGNORES 'THE PARTY HOURS".
SURE THEY HAVE A DEFINED IMAGE AS A FAMILY EATERY, THAT'S FINE, BUT AT 10PM TO 2AM WHEN THEY SHOULD BE GENERATING THOUSANDS OF DOLLARS IN REVENUE WITH A YOUNGER CROWD, THEY CLOSE DOWN.
MY LOCAL 'BEEF O BRADY'S" HAS A COMPUTER GENERATED SIGN SAYING "WE HAVE WII" TAPED UP IN THEIR FRONT WINDOW AND ANOTHER ON THE FRONT DOOR.
WHY?
THERE IS NO "ENERGY" INSIDE, IT IS VOID OF ANY TYPE OF  ATMOSPHERE OTHER THAN THEIR STANDARD FRANCHISE DEMANDS.
HERE'S AN EMAIL I ALWAYS CHANGE THE NAME OF THE PERSON, THE CITY THE BAR IS LOCATED IN, SO THAT NOBODY KNOWS, BUT READ THIS IT'S REPRESENTATIVE OF DOZENS OF EMAILS I GET MONTHLY.
GAME CHANGE:
Hi. My name is Sue Johnson and I am a bartender/server/crew leader for a place called  "Jake's Sports Restaurant. It reminds people of a knock off hooters in Scottsdale, Az.. But the fact is were not. We are the neighborhood sports restaurant . My owner wants to flip his business but isn't willing to put out for it. He's been open 15 years and is relying on his old tactics to carry him through these new times. Can you help me with any kind of ideas I can interest him in? Now we are a restaurant before a bar and only sell beer and wine. I love my job and don't want to quit. But this place needs more oomph! Any advice would be helpful..
Thank You,
Bored Bartender 
 
MY RESPONSE:
                        QUIT, FIND A BETTER PLACE TO WORK WITH ENERGY, AND CUSTOMERS DURING THE "NIGHT LIFE/PARTY HOURS.
Your Owner is losing tens of thousands of dollars every Month and refuses to embrace "CHANGE", "REBRANDING", "RECALIBRATING" so why should you suffer?
Your "bored" because he will not accept that this is 2010 he is still in his 15 years ago mode.
Sadly, even though you love the place, you are doomed if you stay.
I wish you the best.  
INSTEAD OF BEING IN DENIAL AND ARROGANT, THIS OWNER SHOULD,  TURN THAT DOWNSIDE INTO A "I AM GOING TO PACK MY BAR" MENTALITY.
"REBRAND"..................................   
TO "RECALIBRATE" IS TO RETAKE, REGAIN YOUR CUSTOMERS, YOUR MARKET SHARE, AND THEN SOME.
CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
YOU NEED LIQUOR CONTROLS NOW MORE THAN EVER
What you do not need is to invest hundreds or even thousands of $ in systems.
Small bars, clubs, lounges and restaurants can implement their own Safeguards and checks/balances to maintain tight reins on liquor inventory, but without spending with so called "Must Have Software". I developed easy, simple, tight control processes that keep you right on top of each and every bottle on your bar, in your wells, locked in your liquor room.
These so called " Liquor Oversight or Liquor Command Programs" are not needed, nor required in small bars, clubs, restaurants, or sports bars.
Don't waste your limited dollars on what you can do better, and far less costly.
My Program is air tight and unbeatable.
Due to these extraordinary tough times behind the bar for many bartenders, maintaining bar inventory has taken on a new urgency and importance than ever before.
  It is incumbent upon owners, to be far more vigilant in protecting their liquor from over pouring, short shots, not ringing up drinks, ringing up the well instead of call or top shelf, the games have to stop, because that "BOTTLE" pays all your bills, and it must be respected by everyone.
No employee should be permitted to drink while working, if you allow it, then you seriously have no clue.
You need to have control over YOUR bar inventory, but what you do not want is to spend much needed cash flow to create a tight and right bottle regiment.
Weighing bottles never stopped over pouring, and bartender antics.
Measured Shots are a total negative visual for customers to see, like pumping gas until you reach the amount you paid for.
Demanding bar times call for Owner "Instant Inventory" Review. I have done it over and over, so can you, so should you.
    
 _____________________/
 
 
JUST BECAUSE ALL YOU SERVE ARE BEER AND WINE, THAT'S NO REASON NOT TO BE PACKED.
BEER & WINE BARS ARE JUST AS VIABLE AS FULL LIQUOR ESTABLISHMENTS.
THE CHALLENGE IS TO NOT HANDICAP OR HINDER YOUR OPERATION BECAUSE YOU FEEL SECOND RATE.
WHAT MANY OWNERS OF BEER/WINE BARS FAIL TO REALIZE IS, THEY HAVE SO MANY DIVERSE PRODUCTS TO GREATLY
INCREASE THEIR CASH FLOW.
THE KEY IN THIS "BAR BEATING DOWN TIMES" IS TO GENERATE AND CREATE AS MANY NEW AVENUES OF INCOME AS POSSIBLE.
LOOK AT YOUR BAR, AND YOU HOPEFULLY WILL SEE THREE, FOUR OR FIVE FRESH NEW CASH FLOW STREAMS, THAT YOU DIDN'T PAY ATTENTION TO BEFORE.  
THE LIMITATIONS BEER AND WINE BARS PUT ON THEMSELVES ARE THEIR OWN.
CONTACT RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
DUBAI NIGHTCLUBS SUFFERING FROM LACK OF "ENERGY"
After all the billions of dollars poured into construction of Hotels in Dubai, UAE, their food and beverage operations in most of these Hotels are facing very challenging and perplexing ways to attract customers.
Their formats are wound way too tight, they are copying rather than creating any new elements of Night Life.
They totally lack "THE FUN" and "THE WOW FACTORS" , simply pouring millions of dollars into lights, sound,video and atmosphere does not make a bar, lounge or club thee place to party.
Dubai now has the "Tallest Building" in the World, to celebrate, two skydivers jumped off the top.
Fine, ok that generated some media attention for all of one News Cycle, and it's now old news. You may buy tickets to the Observation Tower of "Burj Khalifa", but there is no food/beverage/nightlife on the level below to capitalize on this magnificent "View".
  As well,  when it comes to Dubai Night Life, there is a total gap and hole in attracting a consistent crowd of regulars and tourists for "THE FUN" and "THE WOW FACTORS".
One Hotel has a club featuring a Resident DJ, fine, and two bands, that's basic, but what else?????????????????????????????????????????
They could not tell me? 
 They offer the same Ladies Nights of 8 to 10pm , Ladies Drink Free, but nothing more.
They spent billions in "Entertainment Areas", but failed to deliver "THE FUN" or "THE WOW FACTORS".
I fully realize their culture has an entirely different prospective on Night Life, but that does not detract from either "THE FUN" or "THE WOW FACTORS" in any way, shape or form.  
It's not their "Culture" that is costing them millions, it's their lack of insight and foresight.
Call Rich Unger @ 941-921-7027 or email RichUnger@promotingnightclubs.com
 
MARKETING YOUR BAR/CLUB/LOUNGE
  With so much competition and the worst economy since "The Great Depression", today's food and beverage operation, as well just strictly beverage establishments have to be on the "PULSE" of "FUN" and "WOW" rather than just copying the bar or club down the Street, or running the same format over and over and over. Don't you ever stop to think, "Maybe I am way off the mark?"
You always, must be a Promotion ahead of your competition and your entire area. You need to Rebrand, Recalibrate, Reposition and Return your bar/club/lounge/Restaurant with Night Life with your entrepreneurial juices to jammed packed Nights.
 You want bigger and better Profits, then generate them. There are Five State Marketing Tools that will help you find and draw the right crowd.
Please don't tell me people are not spending money on entertainment, "AVATAR" has the second highest grossing box office of all time.
People will spend, when you entertain them.
Call Rich Unger @ 941-921-7027 or email RichUnger@promotingnightclubs.com 
 
 
LONGHORN STEAKHOUSES YOUR TV SPOTS ARE OFF THE PLATE AND PRICE.
"LongHorn Steakhouses" are running a blitz of TV Spots that are so far off the steak.
The Steak they are featuring is seriously small and yet they are running it with a $11.99 price, way too high, then they highlight a chicken dish for just $9.99 the reality is,  the steak IS PRICED too high by $1 and the chicken is priced just right.
The TV Spot totally misses the mark.
It has no "MUST EAT" appeal.
It lacks any "MUST GO" motivation.
"LongHorn Steakhouses" tell your Advertising Agency to go to an "Outback" and eat their $10.99 compare it's quality, it's portion, it's presentation to your $11.99 steak and get back to me.
That steak of yours is $10.99 and a not a penny more.
"RED LOBSTER" is offering a two dinner special for $29.99 that once again is overpriced and misleading.
The plates and portions you see are not the same as you are served.
To spend $30 for these two seafood servings is $5 overpriced.
Corporate, "THE SUITS" just do not get it.
That's my opinion, go to a "RED LOBSTER" and see what is being served for $29.99 and you be the Judge.  
STOP, LOOK, THINK, PRICE RIGHT, SERVE RIGHT, YOUR ENTIRE MENU NEEDS A "MONEY'S TIGHT BUT I WANT TO BE PACKED TONIGHT MAKEOVER".
 
Hey this Month has "Valentine's Day", WHO LOVES YA?
I Do.
Call Rich Unger @ 941-921-7027 or Email RichUnger@promotingnightclubs.com
 
 
Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.