SPRING BREAK 2010

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

SPRING BREAK 2010

Home Page

SPRING BREAK 2010 BE IN IT TO WIN IT

By RichUnger@promotingnightclubs.com

JUST a short few years ago, for "SPRING BREAK", when bars and clubs were looking to get the most bang for their buck, the basic questions were simple, how much can we spend on radio, and which of the old reliables, flyers, newspaper ads, get the rest? 

Today's cutting edge marketing mavens are still  building their Promo Plans and Advertising Arsenal, only now the old reliables are the NO LONGER DEPENDABLES.

Radio listenership has declined by over 25%, listeners are fed up with mass morning shows that are broadcast  from one major market to multiple markets with no local format, just an out of touch, no connection, money saving  negative reaction from local listeners, total tune out.

This "SPRING BREAK" is a  "FUN & WOW" Bar/Club takes all, time of Year.

From Community College Breaks to South San Padre Island, Panama City, Cancun, Florida Beaches, almost every locale of the US is "SPRING BREAK BUCKS AREA"

Why ignore thousands of dollars in fresh cash flow?

Stand out from the "Dive Bars", let them cater to the drink after drink, lewd, crude, rude crowd.  

Stand above offering the same old year after year lame games, contests, lousy flyers, losing drink specials which are all OUT........................................

<______________________________________________________________________________>
         SHE HAS CREATED  SIX MAJOR BIKINI EVENTS  FROM "PROJECT BIKINI", TO "BIKINI WARS" WHICH  WILL PACK ANY  ANY FAMILY STYLE, ANY CASUAL, ANY UPSCALE  DINING/BAR, ANY BEACH FRONT OR POOL SIDE  OR LAKE FRONT, OR PATIO DECK OR BEER GARDEN BAR, CLUB, LOUNGE OR SPORTS BAR.
 
BECAUSE,AFTER SUPER BOWL, IT'S SLOW.............
 
SO, LET DIANE C. TAKE ANY NIGHT FROM WEDNESDAY TO SATURDAY AND DOUBLE, TRIPLE YOUR FOOD AND BEVERAGE SALES, THE AMOUNT OF VERY HOT WOMEN YOU DRAW.
 
BUT DO IT WITH PANACHE, DO IT WITH STYLE, DO IT SO THAT THE MOST BEAUTIFUL WOMEN IN YOUR AREA, ARE ON YOUR RUNWAY OR YOUR STAGE.
 
GIVE EVERY FEMALE WHO ENTERS YOUR EVENTS A FREE $75. BIKINI JUST FOR ENTERING, AND WATCH HOW MANY BEAUTIFUL WOMEN COMPETE EACH WEEK.
 
DIANE C.SELLS YOU HER $75 BIKINIS,MADE IN THE USA FOR JUST $18 EACH.
BUT, WHY NOT BE THE "HOT SPOT" IN 2010 AND NOT THE "EMPTY PLACE AGAIN"?  DON'T LET ANOTHER COMPETING BAR DOWN THE ROAD DO IT,GIVE $75 BIKINIS TO EVERY YOUNG LADY WHO ENTERS.
 
WHY? WHY LET "THEM" DO IT, THIS YEAR?
 TAKE THE  NEW "FUN" AND WHEN YOU ORDER 36 ASSORTED DIANE  C. BIKINIS" IN ANY SIZE RANGE YOU DESIRE, DIANE C. WILL PROVIDE YOU WITH YOUR FIRST EVENT PRIZE.
                     FREE.   
 
THAT'S RIGHT, SHE WILL GIVE YOU FREE OF CHARGE, A COMPLETE TRIP TO LAS VEGAS.
THE TRIP INCLUDES 1 FREE ROUND TRIP AIRFARE TICKET TO AND FROM VEGAS.
PLUS THREE DAYS, TWO NIGHTS HOTEL ACCOMMODATIONS, AT SUCH FANTASTIC RESORTS SUCH AS CAESAR'S,   FOR TWO PEOPLE.
NOW, YOU HAVE  THE FREE
"DIANE C BIKINIS" TO OFFER YOUR ASPIRING MODELS, YOU HAVE THE LAS VEGAS VACATION AS THE FIRST WEEK'S PRIZE TO LAUNCH YOUR EVENT, THIS IS JUST WHAT YOU NEED, JUST WHAT YOU WERE LOOKING FOR, JUST WHAT WILL GIVE YOUR BAR OR CLUB THE "EDGE" TO START 2010.    
 
DIANE C.HAS LIMITED   VEGAS VACATIONS TO GIVE AWAY.  
 EMAIL DIANEC@PROMOTINGNIGHTCLUBS.COM OR CALL DIANE C. AT 941-266-7869 AND LET HER PLAN, PRESENT AND PROVIDE YOU WITH EVERY SINGLE ASPECT OF YOUR  PREMIER BIKINI SPECTACULARS, OR FOR THOSE WHO HAVE NO VISION,YOU CAN SAY,"I SHOULD OF CALLED DIANE C. AND FOLLOWED HER "BEAUTIES N BIKINIS MODEL SEARCH" FORMAT.IT'S SIMPLE, SIX WEEKS OF SIX DIFFERENT  MODELS, SIX CONTESTANTS, SIX RUNWAY DIVAS, SIX CUTE AND COOL, SIX FINE AND FOXY LADIES.
FOR ONCE FOLLOW LISTEN TO A FORMER BIKINI MODEL, DESIGNER AND EVENT COORDINATOR. DIANE C. HAS HAD FULL PAGE FEATURE STORIES WRITTEN ABOUT HER DESIGNING AND BIKINI EVENTS.
FOLLOW HER FORMAT AND NOT YOUR HAP HAZARD WAY OF PROMOTING.  
LET YOUR BEER COMPANIES AND LIQUOR VENDORS PAY FOR YOUR BIKINIS BY RECIPROCATING YOU WITH FREE BEER OR LIQUOR OR FINANCIALLY.
THIS YEAR, DON'T JOIN THE SCARED,BECOME ONE OF THE FEARED.
EMAIL DIANEC@PROMOTINGNIGHTCLUBS.COM OR CALL DIANE C. @ 941-266-7869 THE BIKINI EVENT/ORDER COORDINATOR AND LET HER SPLASH YOUR AREA WITH HER MOST BEAUTIFUL BIKINIS FOR YOUR FEMALE CUSTOMERS TO WEAR AND KEEP, JUST, JUST FOR ENTERING YOUR DIVERSE, STYLISH, NO TRASH,ALL CLASS SPRING BREAK BIKINI RUNWAY EVENTS WITH A LAS VEGAS GETAWAY AS YOUR FIRST  WEEK'S PRIZE, FREE.
IT DOESN'T GET ANY EASIER THAN THIS....
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
 
Success in the bar business doesn't require
brilliance, just a long - term "STRATEGY" and a "KEEN UNDERSTANDING" of your Market's Wants.
Do you have a long - term "STRATEGY of  PROMOTIONS, MARKETING, REBRANDING, RECALIBRATING, AND REGROUPING?
Do you have a "KEEN UNDERSTANDING" of your local market, and what the Public/Patrons want that your not providing?
Without "The Buzz", "The Energy", "The Excitement" you have a slowly fading away  bar. Why so many bars simply continue to offer the same lame specials, advertise in the same ineffective ways, and then wonder why they are not doing business?
I often ask myself, how can these bars not see the "FUTURE" and what changes they MUST make to be part of it?
When you walk into a bar or club or even a sports bar and sense the lack of atmosphere, the missing enticement, they are just going through the motions, often customers will just walk out.
Why would you want to eat, drink, or be somewhere the employees are miserable, the service is below par, the presentation is unappealing, hundreds if not thousands of food and beverage establishments will close this year, yes partly because of the economy, but also due to their own lack of "FOCUS", "CONSISTENCY", "HOSPITALITY", " FUN" and "WOW". 
Everyone from the bartenders to the servers, from the hostess to the back of the house, from the dj or house band, to the manager, the owner all must be on the same page with a commitment to "Superior Food/Beverage/Service/Fun/Wow.
When someone is not on the same page and fully dedicated to this "Mantra", they need to go.
Why have unhappy, unwilling and lazy people work in any capacity, when everyone else is giving their "ALL"?
Call Rich Unger @ 941-921-7027
 
BMI, ASCAP, & CREDIT CARD PROCESSING FEES, ALL CAN BE NEGOTIATED AND LOWERED.
Nothing is carved in stone, when it comes to music licensing fees.
Yes of course BMI and ASCAP want you to pay to play their artists music, but.................
they realize the Economic Climate, they understand the struggle that many establishments are facing, you don't simply  give in and agree to their demands.
You haggle, you negotiate, you exchange fee
amounts, you reach an amicable and fair resolution so that you can continue to operate and offer music, be it live or recorded.
What purpose does it serve BMI and ASCAP to have establishments closing because they cannot afford their fee schedules?
I have seen them wheel and deal time after time.
The same is applicable to Credit Card Processing Fees, to not accept "American Express" because their transaction rates are too high, is absurd.
"American Express" cardholders spend far more at food and beverage establishments, then Visa or Master Card holders do.
This is a FACT.
From bank cards to check cards to debit cards , to credit cards, even McDonalds accepts Plastic now.
But, the rates you pay, the transaction fees, the interbank exchange fees all can be worked down.
Again, nothing is carved in stone.
Never waste your time talking to a representative who is only doing as they are told, always go to the President of your Processing Bank or Merchant Services Account.
The Power is at the "TOP" so why bother even asking the "bottom" to do what is not in their ability or authority?
The banks just removed all processing fees for every "Haiti Contribution" made,( which they should) you may say, "well that is different".
No it's not, it shows you they have the flexibility built in, to lower, to change, to reduce fees that you presently are paying.
Have you ever asked?
 
)))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))
 
FRUSTRATED AND EXASPERATED

THE FOLLOWING IS AN IMPULSIVE, BRUTALLY HONEST CORRESPONDENCE I RECEIVED FROM A CLUB EMPLOYEE

REALLY "FRUSTRATED" AND "EXASPERATED" AT THE WAY THE CLUB THEY WORK OUT IS BEING RUN OR LARGELY IGNORED. YOU DECIDE?

Hi Rich, Here goes, this group has 8 other bars
Reminds me of the letter you had from someone with a few clubs and all
the energy went to the " other " club.

They don't advertise except posters within and announcements
There is zip that is unique.
Hell most people don't know its there.

challenge ? yes to say the least
The thought is, if they pound the ads - they will attract the kids

Staff has been cut and I'm seeing the wall - I may be next but then there
will be no draw ... but I am committed to see it through

We are open fri/sat as a club and a rest / bar 6 days ( closed sunday )

It was a previous bar and the general thought is, it wasn't changed enough

I too agree its all been done before - me being in all facets of the
industry for many years , I see the potential and cannot understand why
this place wont fly ( yea yea ... I know what you are thinking .... WOW
and FUN ... )
for example one of the owners believes that throwing drinks is the
answer ... well yes that could be ok .. BUT YOU NEED PEOPLE TO THROW AT
In the area there are other places
75,000 people live here

This is shakedown and where we fit

Mon - club 1
Tue - club 1 - pub ( in our group ) Does OK - Last week 175 people - kids
Wed - club 1 - pub ( in our group ) Does Well
Thurs- kids bar  packed late  >  mid - (bar in group live music packed)
Fri - 3 clubs - packed ( ours not ) - country and 2 dance clubs  -
people say they hate - but yet go back
Sat - 3 clubs - packed ( ours not )
Sun - 2 places ( one of our bar's packed )

Here's the question for you Rich,
If all the other places are packed - and there is NO DRAW except people
are going there and people want to go where friends are - how can you
break it ?
Also the country place has dj / band / mech bull and MAJOR
RADIO AD BUDGET - and food
dance club is dj only
2nd dance club dj only

no drink specials / no cover at any except for special events
here min drink price is 2.75 so you cant do shooter specials

Now as far as rest of clubs / bars in group - they range from a club
like us to bars to a lounge.
As a group they do well but ours is not catching on - majority of energy
is set to the successful one with T/W/TH activities
Sorry Rich, Thoughts - I know I got a bit long but the words just flowed
====================================================

MY RESPONSE:
James, After being in the biz for so, so long I would strongly suggest you
look to one of the successful clubs for a gig in writing, rather than wait
for this one to die.
These Owners from your "They Want To Throw Drinks" remark have no clue what to do, nor
are they motivated, nor are they interested in turning this place around.

The "STRATEGY" to implement when everyone is going to other places and
passing yours by, is to offer what no other pub, club, bar in your area is
presenting.
Since one dance club only has a dj, another dance club only has a dj,
The Country Place takes a much more aggressive approach with a major radio
buy, which is so wasted, but also dj, band, mec bull and serves
food, all of this is nothing new and nothing fresh, nothing fun and nothing
wow, pure predictable format.

As for your question, "if all the other places are packed, and there is no
draw except people are going there, and people want to go where their
friends are, how can you break the cycle".

Answer:
VERY SIMPLY, YOU OFFER "THE FUN", "THE WOW FACTORS", "THE IT' AND YOU
REBRAND YOUR CLUB TO ATTRACT ALL THESE PATRONS, EMPTYING THEM OUT OF THESE
OTHER ESTABLISHMENTS, FOR WHAT YOUR DOING , THAT NO OTHER BAR OR CLUB OR PUB
IN YOUR AREA IS HOSTING.
YOU GO RIGHT AFTER THOSE FEMALE CUSTOMERS FIRST, YOU FOCUS ON BRINGING THEM
IN BY THE GROUP, AND NOT WITH ANY LAME LADIES NIGHT, BUT WITH INTERACTIVE,
INTERPATRON, INTERACTION "FUN".
AS YOU STATED, YOU HAD 10 PATRONS LAST SATURDAY NIGHT, THAT IS A DISASTER.
THAT IS OWNERSHIP THAT IS LETTING THIS CLUB OUT OF ALL THE OTHERS THEY OWN, SIMPLY SINK.
WHEN OWNERS HAVE MORE THAN 1 BAR OR CLUB, AND THEY NEGLECT ONE OF THEM, BY
LAYING OFF EMPLOYEES, CUTTING BACK ON ALL OVERHEAD, REDUCING EXPENSES TO THE
POINT OF JUST TEN PEOPLE SHOWING UP, IT'S TIME TO FIND ANOTHER GIG AT ANOTHER CLUB. THAT WILL APPRECIATE YOUR TALENT AND EXPERIENCE.
SADLY, MANY IN OWNERSHIP ARE THEIR OWN WORSE ENEMIES , NOT THEIR COMPETITION, BUT THEMSELVES.
THEY HAVE NO REGARD FOR YOU UNFORTUNATELY, THEREFORE YOU HAVE TO LOOK OUT FOR YOURSELF.
NOW, SINCE THERE ARE PROSPERING ESTABLISHMENTS IN YOUR AREA, GO AND QUIETLY,INQUIRE ABOUT A JOB.
DON'T WAIT FOR THE DOOR TO KICK YOU IN THE TUCHUS, LEAVE WITH A NEW JOB TO START.
BEST OF LUCK.
RICH UNGER @ 941-921-7027 OR RICHUNGER@PROMOTINGNIGHTCLUBS.COM

SHOTPAK SPRING BREAK
This "Spring Break" don't waste time pouring shots, don't lose liquor to over pouring, don't waste shot glasses, plastic cups or test tubes, (yuck) go to www.shotpakinc.com
and buy the best tasting, easiest to serve, most profitable shots, all you do is chill and sell.
The customer rips off the top, downs the shot and it's a finished shot.
The best, most simplistic, and inventory control process to sell and serve shots to the masses for this "Spring Break" stop serving shots in the past.
It's 2010 it's time to begin offering www.shotpakinc.com
This Spring Break don't minimize your shot business, double and triple it.
 

THESE ARE THE MONEY MONTHS, RIGHT NOW, EITHER YOUR GOING TO IMPLEMENT "THE FUN" AND "THE WOW FACTORS" OR YOUR GOING TO BEAR THE BRUNT OF EMPTY BAR STOOLS, DORMANT HIGH TOPS, VACANT DANCE FLOOR, AND AN ALL AROUND SAD SETTING.

OR FOR FRESH, CUTTING EDGE, AHEAD OF THE REST, PRESENTING THE BEST, PROMOTIONS, THEMES, EVENTS, PARTIES, CONCEPTS, CONTESTS, HAPPENINGS CELEBRATIONS ACT NOW.

VALENTINE'S DAY IS THIS MONTH, "WHO LOVES YA?"

I DO...........................................

CALL RICH UNGER @ 941-921-7027 OR EMAIL

RICHUNGER@PROMOTINGNIGHTCLUBS.COM

 

Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.