ARE YOU A PRO?

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ARE YOU A PRO?

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YOU A LOUNGE, BAR, NIGHTCLUB PRO?
 
 Are you a "Lounge" Pro?
Do you operate your lounge in a "Game Change" mode, where you can transform your format to meet the current trends?
 
Are you a "Bar" Pro?
Is your bar able to go from just a "Neighborhood Hangout" to a Nite Life Adventure with a smooth transition ?
 
Are you a "Nightclub" Pro?
 
When the "Party Hours" arrive, is your Club packed with Women, Women, and Spenders, or just customers there
for the cheap drinks and free cover?
 
Are you a "Hotel Club Pro", Can you appeal to both your guests and quality locals with "THE FUN" & "THE WOW FACTORS", four nights a week?  
 
  You serve your establishment the best, when you present your guests with "THE FUN" and "THE WOW FACTORS".
Yes, I will always believe "FUN" and "WOW" are KING, but knowing what Concepts are best for your customers is paramount to packing your bar.
In a time of not enough money or resources in your marketing arsenal , you must be at the "Top Of Your Game' to dominate your Market. YOU HAVE TO BE MORE INVENTIVE, MORE INTERESTING & MORE INSIGHTFUL then your Competition.
 
 
IF YOUR BAR OR CLUB IS IN A STRIP MALL THAT HAS VACANT STOREFRONTS UP AND DOWN THE CENTER....................................................................?
 
YOU CANNOT SIMPLY LET A HALF EMPTY SHOPPING CENTER CAUSE YOUR DEMISE.
YOU HAVE TO TAKE ACTION AND APPLY A "NO HOLDS BARRED" TACTICAL APPROACH TO ATTRACTING CUSTOMERS FOUR NIGHTS A WEEK.
FOCUS ON THE CORE NIGHTS,, WEDNESDAY NIGHT, THURSDAY NIGHT, FRIDAY NIGHT AND SATURDAY NIGHT.
DON'T WASTE TIME LAUNCHING NEW CONCEPTS ON MONDAY AND TUESDAY NIGHTS.
NOT NOW, NOT IN THESE "BAR BUST TIMES". 
THERE ARE TEN DIFFERENT "TAKE NO PRISONERS" STRATEGIES THAT I ADHERE TO, THAT  YOU NEED TO ROLL OUT.
YOU CANNOT, NOR SHOULD YOU JUST OPEN YOUR DOORS EXPECTING CUSTOMERS TO SIMPLY GRAVITATE TO YOUR BAR OR CLUB.
THOSE DAYS ARE GONE.
YOU NEED TO FIND YOUR SECOND WIND AND UNLEASH IT.
YOU MUST FOLLOW A SET GAME STRATEGY, NOT A BUSINESS PLAN, 
THINK ABOUT IT, WHAT IS IT GOING TO TAKE TO POWER UP MY BAR, BRING IN FAR MORE WOMEN, ATTRACT A BETTER CALIBER OF CUSTOMER, SELL MORE CALL BRANDS/TOP SHELF, WHILE AT THE SAME TIME, CREATING UNPRECEDENTED STREET BUZZ?
THE FACTS ARE CHALLENGING, LIQUOR SALES IN STORES AND PACKAGE SALES MAKE UP THREE QUARTERS OF ALL LIQUOR SOLD, THUS THE TASK IS TO CAPTURE AS MUCH OF THAT ONE FOURTH OF BAR, CLUB, RESTAURANT, LOUNGE, SPORTS BAR, PUB, TAVERN, MARKET SHARE AS  YOU CAN.
YOU MAY JUST BE A SPORTS BAR, OR YOU MAY JUST BE A NIGHTCLUB, BUT EVERY SINGLE ON PREMISE VENUE IS  FACING EACH OTHER IN CREATING A "FUN" AND "WOW" ENVIRONMENT TO SELL LIQUOR.
GIVING YOUR LIQUOR AWAY IS INSANE IN THE BRAIN, DISCOUNTING IT TO UNREALISTIC PRICES IS ONLY LOWERING YOUR GROSS SALES AND YOUR BOTTOM LINE.
THE FORMULA FOR PACKING YOUR BAR IS TO RISE ABOVE THE PREDICTABLE AND ROLL OUT THE "FRESH".
THE FOOD AND BEVERAGE INDUSTRY, CAN ILL AFFORD TO LOSE ANOTHER 3% OF IT'S OVERALL SALES TO OFF PREMISE LOCATIONS.
IN PLAIN ENGLISH, ADAPT, ADJUST, APPLY, "THE FUN" AND "THE WOW" AND STOP SIMPLY STANDING THERE IN BEWILDERMENT.
THINK OF ALL THE DISCOUNTING YOU HAVE DONE IN THE LAST SIX MONTHS, COMPARE IT TO YOUR LIQUOR COSTS,  THEN TAKE THE COSTS OF YOUR ADVERTISING, ENTERTAINMENT, AND  OVERHEAD,  
SUBTRACT THE TOTAL OF THESE EXPENSES AND SHOW ME HOW PROFITABLE YOU WERE? 
YOU WEREN'T.
YET YOU CONTINUE TO OPERATE IN THE SAME MODE.
WHY?
ASK YOURSELF WHY YOU COMPLAIN ABOUT THE "NUMBERS", BUT YET YOU, TAKE NO POSITIVE ACTION TO TURN THEM UPWARDS?
 
_______________________________________________________________/
 
 
YES IT IS A DAUNTING TASK, BUT IF NOT NOW, WHEN?
SO many establishments, delay, wait, stall and put off making changes to enhance their total/overall operation.
But, by doing so, they are only giving their competition the
edge in solidifying their market share and in taking more and more patrons from the establishment that stands still.
My Father once said, "you never lay over and play dead for any other bar or club,  you never let them take your business away".
I have always operated by that "Mantra".
It made sense to me 30 years ago, it more than is applicable in today's "Bar Wars".
IF YOUR RESTAURANT FEATURES A BAR & DANCE FLOOR, WHAT YOU DO NOT NEED ARE "BAR PROGRAMS" THAT PROMOTE SPECIFIC BRANDS OF LIQUOR.
WHAT YOU DO NEED ARE "THE FUN" AND "THE WOW FACTORS".
WANT TO KNOW WHY PATRONS ARE NOT COMING IN FOR YOUR NIGHT LIFE?
ASK YOURSELF THIS, WHAT ARE YOU OFFERING THEM?
WHAT ARE YOU DOING THAT STANDS OUT AND ABOVE EVERY OTHER RESTAURANT WITH A BAR/DANCE FLOOR?
WHAT MARKETING ARE YOU DOING?
OH PLEASE, NOT RADIO, NOT NEWSPAPER ADS, NOT FLYERS, NOT CLUB PROMOTERS, AND YOU WONDER WHY YOUR SLOW?
WHAT IS YOUR DJ DOING, WEARING, SPINNING, AND ENERGIZING TO PACK YOUR NIGHT LIFE?
WHAT IS YOUR LATE NIGHT MENU OFFERING?
WHAT IS YOUR DANCE FLOOR FUN?
WHAT IS YOUR BAR FUN?
WHY DO YOU ALLOW YOUR ESTABLISHMENT TO BE THE LAST PLACE LOCALS AND EVEN VISITORS THINK TO GO?
STOP THE COULDA, WOULDA, SHOULDA! 
CALL RICH UNGER@ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
ASK RICH WHAT HE THINKS? 
 
MAY I ASK, WHY WOULD YOU RATHER SUFFER THEN SUCCEED?
The Following Email was Sent from a Club.
Read and Think About This Situation:
 
  "We don't have enough patrons each night and our space looks empty when we do have 75 customers. We also have a major problem with bartenders over pouring.
There are three partners, Two put up Capital, and One was suppose to  run the Club every Weekend".
 
MY SOLUTION:
BUY OUT THE PARTNER WHO WAS SUPPOSE TO TAKE OVER THE DAILY OPERATION AND PUT THIS CLUB IN A PROFITABLE POSITION.
WHY CONTINUE TO LINGER AND LANGUISH OVER A FAILED PARTNERSHIP.
THE CLUB IS SINKING FAST, NOBODY IS PAYING ATTENTION TO THESE, "THE MONEY MONTHS", THERE IS TOO MUCH INFIGHTING, THE MORALE OF THE STAFF IS HORRIBLE, THE WORD ON THE STREET IS TOTALLY NEGATIVE, WHY LOSE ALL THIS MONEY, WHEN YOU HAVE TO "REBRAND", "REBUILD" AND "RECOUP"?
THESE ARE NOT TIMES FOR PROCRASTINATION.
PARTNERS ARE GOING TO BE IN EACH OTHER'S FACES RIGHT NOW, DUE TO SO MANY DIFFERENT FACTORS.
THE WORSE ASPECT IS , "THE CLUB IS DYING".
EVERYONE MAY LOSE EVERYTHING THEY INVESTED.
OR
YOU COULD USE COMMON SENSE, DIPLOMACY AND BRING IN AN OUTSIDER WITH NO HIDDEN AGENDA TO FLIP THIS CLUB INTO A VIABLE, MONEY MAKING ESTABLISHMENT?
 
ANOTHER BAR OWNER WHO WILL NOT OPEN HIS MIND AND EXPAND HIS KNOWLEDGE, HIS  BUSINESS , HIS CASH FLOW, HIS VERY SURVIVAL:
 
 "I WOULD LOVE TO SET UP BIKINI EVENTS, BUT MY PROBLEM IS HOW TO PROMOTE THE EVENTS?
THAT IS MY TRUE PROBLEM, MY ADS DON'T SEEM TO BE GETTING OUT THERE"..
 
MY RESPONSE:
WHAT KIND OF "ADS" ARE YOU RUNNING?
IF THEY ARE RADIO ADS, THEY DO NOT WORK.
IF THEY ARE NEWSPAPER ADS, THEY DO NOT WORK.
IF THEY ARE MAGAZINE ADS, THEY DO NOT WORK.
IF THEY ARE FLYERS HANDED OUT BY THE THOUSANDS, THEY DO NOT WORK.
HERE ARE THE STATS:
72% OF ALL NEWSPAPERS ARE READ ONLINE.
 
35% OF THE RADIO AUDIENCE HAS ABANDONED REGULAR RADIO FOR SATELLITE RADIO FOR I-PODS.
 
MAGAZINE CIRCULATION IS DOWN 29% WITH FAR TOO MANY MAGAZINES FOLDING.
 
FINALLY FLYERS, THE RETURN RATE FOR FLYER DISTRIBUTION BASED ON 10,000 FLYERS EVEN DISTRIBUTED BY THE BEST STREET TEAM IS LESS THAN 5% AND THAT IS PROVIDING THE EVENT ITSELF IS NOT JUST A GUEST DJ/DRINK SPECIALS AND NO COVER IF YOU ARRIVE EARLY.
THOSE ARE THE FACTS.
 
DON'T GIVE UP ON YOUR BAR, JUST STOP USING ANY OF THE OLD MARKETING WAYS THAT NO LONGER ARE RELEVANT/
YOUR PRESENT MARKETING IS NOT EFFECTIVE.
STOP SPENDING ON WORTHLESS ADVERTISING.
IT'S NOT WORKING, STOP DOING IT.
STOP LISTENING TO THE SALESPERSON SCHMOOZE YOU INTO BUYING ANOTHER WEEK'S WORTH OF ADS.
WHY WOULD YOU?
YOUR GIVING AWAY THE BAR IN THE ADS, YOUR "PANIC PROMOTING" AND EVEN THAT IS NOT HAVING ANY IMPACT.
WHY ARE YOU STILL DOING IT?
THERE ARE SO MANY NEW "FRESH" MEDIA TOOLS TO PACK YOUR BAR, YOUR NOT EVEN IMPLEMENTING THEM.
YOUR STILL STUCK IN "ADVERTISING AFTER THOUGHTS," MEANING, ADS THAT CLUBS AND BARS WOULD HAVE USED YEARS AGO AND NOW ARE TOTALLY OUT OF TOUCH.
WHY DENY IT?
YOUR BAR IS NOT DOING ANYMORE BUSINESS, BY SPENDING WHAT YOUR SPENDING ON THESE ADS, AGAIN, WHY KEEP DOING IT?
( SHAKING MY HEAD IN TOTAL DISBELIEF)
________________________________/
 
 
YOU DO NOT NEED NTN BUZZ TIME IN MY OPINION.
"LOCALIZED TRIVIA" IS ON THE CUTTING EDGE AGAIN, DUE TO A MAJOR RESURGENCE IN "TRIVIA".
BUT WHY SET A FIXED EXPENSE AND WHY PAY "NTN BUZZ TIME" TO OFFER A NATIONWIDE CONCEPT?
IN MY OPINION, IT'S A TOTAL WASTE OF MONEY.
YEARS AGO IT MADE PERFECT SENSE, NOW IT'S NOT RELEVANT.
THERE ARE FAR TOO MANY FRESH NEW VIRTUAL AND INTERACTIVE EXPERIENCES THAT EXCEED THE OLD TECHNOLOGY WAYS.
NOTHING COMPARES TO LOCAL TRIVIA, EVERYONE IS MORE RECEPTIVE TO INTERACTING ABOUT WHERE THEY LIVE AND THE HISTORY OF THEIR COMMUNITY.
WHY PAY A NATIONAL COMPANY TO BE IN THE MIDDLE OF A CORPORATE STRUCTURED
FORMAT THAT MAY WORK AT "DAVE & BUSTER'S" BUT NOT FOR YOU.
SAVE THE MONEY. SAVE THE NIGHT.
SPOTLIGHT THE LOCAL ASPECTS OF FASHION, FUN, SEXY, HISTORY WHERE YOU OPERATE.
 
YOU OWN A SPORTS BAR OR BIG BAR, BUT YOUR NEW, AND DON'T HAVE A CLUE.
 YOU THOUGHT IT WOULD BE A "BLAST" TO OWN YOUR VERY OWN "SPORTS BAR" OR "BIG BAR".
AND THEN YOU WOKE UP......................
FOR "SPORTS BARS" THE CRITICAL TIME IS WHEN THE GAME IS OVER, OR THERE IS NO GAME, WHAT GOOD ARE 20 HDTV'S WHEN YOU HAVE NOTHING TO VIEW, BUT ESPN "SPORTS CENTER"?
YES, THIS MONTH IS "MARCH MADNESS" BUT IT SHOULD ALSO BE "DANCE MANIA".
WHAT THE TYPICAL SPORTS BAR MISSES OUT ON EVERY TIME, IS NOT THE SLAM DUNK OF SHOWING THE GAME, BUT THE THREE POINTER OF "NIGHT LIFE AFTER THE GAME".
TYPICAL SPORTS BAR FORMAT:
SHOWING GAMES
CHEAP WINGS
CHEAP BEER
KARAOKE
LOCAL BANDS
DJ
THAT'S THEIR ENTIRE NIGHTLY LACK OF "FUN" AND ZERO "WOW".
WHEN YOU SUGGEST THEY ENHANCE AND REBRAND THEY ARE IN MAJOR DENIAL.
EVEN THOUGH THEIR REVENUE TELLS THE STORY, THEY REFUSE TO EMBRACE "FRESH".
 
SOME GENTLEMEN'S CLUBS NEED TO ALSO BE NIGHTCLUBS ON CERTAIN NIGHTS OF THE WEEK
  The Nights of a Gentlemen's Club just featuring girls dancing, lap dances, the Champagne Room, and the same old expected atmosphere, are over with.
From now on, Gentlemen's Clubs should broaden their format to include reaching out to the mainstream high energy Nightclub Market, and carve, claim, capture your share and more of that Night Life Customer Base.
It's just too competitive to be reliant on being just a Gentlemen's Club.
Gentlemen's Clubs are finding that often their nights that once were packed, are now barely patron worthy.
The advantages to transforming into a Nightclub on specific nights are, the lights and sound are already in place.
Just some quick cosmetic changes and the "REBRAND" is ready. Many Gentlemen's Clubs see this additional "Format" as a ready made financial windfall, they are correct.
When you run a "ZERO TOLERANCE" Gentlemen's Club, void of drug use , of minors,  of prostitution, of any law breaking violations, and your reputation in your Community is one of acceptance, then you have a tremendous opportunity to capitalize on also being a "Nightclub".
If you are a troublesome club, forgetaboutit. 
  
 
"AMERICA'S NEXT TOP MODEL", "PROJECT RUNWAY", "THE SWIMSUIT ISSUE OF SPORTS ILLUSTRATED" and your not hosting Upscale Bikini Events?
And your not giving every hot female who wants to compete in your Events, a Free $75 made in the USA Bikini for Free?
Your paying just $18 for "DIANE C Bikinis".
Your past bikini nights have been lacked focus, had no style, was totally absent of competition,  the point is to be accurate, up to date and truthful when describing what you did and what you "SHOULD HAVE DONE".
Visit A Sampling of "Diane C Bikinis" on our home page, just click on "BIKINIS FOR YOUR CLUB" on the left side.
And then you decide. If you need to be inspired to do it RIGHT, then just call Rich Unger @ 941-921-7027 or email RichUnger@promotingnightclubs.com
 
 
SO YOU WANT TO BE A CLUB PROMOTER:
Your in your Twenties.
You think you know everything there is to packing a club?
You think people will flock to where ever you hold a promotion?
Well then, GO FOR IT..................
Because I think you should first become a bar back and learn how to wash glasses and mop floors.
Then you should become a bartender and learn how to mix drinks and interact with customers.
Then you should become a door person to learn how to check IDs and deal with every kind of situation.
Then you should dj to learn what it takes to pack a dance floor.
Then you should become a Manager of a club to grasp the overall responsibilities of running a club.
Then maybe after two years of hands on experience, you can then even consider, trying to be a club promoter.
But please, don't ask me how to be one.
I JUST TOLD YOU.
If your not willing to get down in the trenches of the nightclub business, don't expect to be a General leading the Charge. I have no faith, no trust, and no confidence in club promoters, if a Club Owner cannot pack his or her own club, they should not OWN IT.
Why in these times of tight money, of clubs dying and closing, would any sensible, logical Club Owner take on another partner and have to share in the cash flow of the club?
Are you that desperate?
Are you that out of the loop?
Are you that lost?
Are you that tired, and burnt out?
Are you that New that you have no clue?
HEY, Ask RichUnger@promotingnightclubs.com what he thinks?
YO, Call Rich Unger @ 941-921-7027
But if your a club promoter wanna be, please be kind enough NOT TO CALL.
 
IF YOUR NOT PACKED THIS WEDNESDAY NIGHT, THURSDAY NIGHT, FRIDAY NIGHT AND SATURDAY NIGHT WITH WOMEN, WOMEN, AND SPENDERS, CALL RICH UNGER @
941-921-7027 OR EMAIL
 
AND  ASK  HIM  WHY? IT'S "SPRING BREAK" AND YOUR EMPTY?
THESE ARE THE "MONEY MONTHS" AND YOUR SLOW?
YOU HAVE AN OUTSIDE DECK, AN OUTSIDE PATIO, A BEER GARDEN, A
POOL AREA, AND NOBODY'S PACKING THIS AREA?
WHAT ARE YOU PREPARED TO DO?

 

Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.