BURNT OUT & LOST?

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

BURNT OUT & LOST?

Home Page

BURNT OUT OR BRAND NEW & LOST ?
 
From a ten year General Manager of a Sports Bar, who refuses to accept and embrace "CHANGE".
" Need help, am getting killed by bigger club/bar with better night time ambiance. I'm a sports bar that changes over at night to bar/club atmosphere, and need different ideas to pull people in. Thanks."
Yet, when I made some insightful suggestions, this General Manager was in major denial and placed their ego over the
ability to "REBRAND".
The web site for this "Sports Bar" had their "SUPER BOWL PROMOTION" all the way down at the bottom of their home page.
It was comingled with other events such as Valentine's Day.
The "SUPER BOWL" for any Sports Bar should have been  a "SUPER FOOD & BEVERAGE DAY & NIGHT".
This "SUPER BOWL" was the most watched TV Program in TV History.
Over 100 million viewers, and this General Manager minimizes his "SUPER BOWL" PARTY.
This was Not a cheap wings and cheap beer everyday same old specials. There are far too many General Managers who are not working in the best interest of the "Sports Bar" they manage, but rather in their own comfort zone of just going through the motions.
Unfortunately, this management style costs these "SPORTS BARS", revenue, customers, image and longevity.
Once "MARCH MADNESS" is over,  that's when the real money begins to roll in, providing you implement "PARTY HOURS". THE KEY IS EMPLOYING A GENERAL MANAGER WHO IS WILLING TO THINK BEYOND THE GAME AND EMBRACE THE "PARTY HOURS" WHERE "The Fun" and "The Wow Factors" dominate the entire Sports Bar.
It's not about a business plan, it's all about a "PROMOTIONS PATH", absent of beer/drink specials, but all focused on attracting Women, Women and Spenders.
You've been in the business way too long and just can't get creative anymore, you brand new to the business, yet everything you try, fails.
WANT A SHOULDER TO LEAN ON, JUST EMAIL
PLEASE club promoters, don't call, We Appreciate it. 
 
YOUR OWN WEB SITE IS IMPERATIVE
Far too many bars, Clubs, Sports Bars and Lounges rely solely on a my space or face book or both to reach out and market their establishment.
But without your own main web site you are just one of a million different food and beverage establishments playing the same game, the same way.
Way too many bars, clubs, sports bars and lounges, simply let their content sit and do not update their 'FUN" or their "WOW" when they offer it.
Now is not the time to become complacent in any facet of your overall operation.
Quite the opposite.
Let me elaborate on a "GENERAL MANAGER": 
When drinks are waiting to be served and the Server is busy, the General Manager should jump right in and expedite the order.
When a table needs clearing and the Server is taking an order at another table, the General Manager should clear that table ASAP.
There is no job too big or too small for a General Manager to assume.
When the DJ calls in sick, the General Manager should spin, mix and mc.
When the Service Bartender is overwhelmed, the General Manager should hop behind that bar and fill those drink orders.
When the Host at the Door does not show up, the General Manager should Greet, ID and Welcome in the customers.
It's the "ANYWHERE ANYTIME ANYTHING" General Manager that is worth his weight in gold, it's the "lame, lazy, lack of regard" General Manager who should be bye bye. 
Your "GM" should be in charge of every web site, all of your web presence, your "GM" should be the "GO TO WEB PERSON" who keeps the sites updated and upgraded.
The worse case scenario is going to a club or bar or sports bar site and seeing events posted that are days, weeks even months old.
Why would you let your site get behind the times?
Once a visitor knows you don't keep your site current, they stop clicking on to it.
In this age of Superior Technological Advances, it seriously defies logic to print up, hand out flyers......................................
Can you think of any other cheap, ineffective waste of time as paying someone to hand out flyers?
Yet, out there in the food and beverage World are Owners who swear by "flyers".
I remember once at a hot club in Times Square, we were featuring a special concept, the Owner would not listen to me, and insisted on handing out flyers to every person for about 5,000 people who walked past his club, who the "Street Team" thought were his target demographics.
Well, we were very picky and chose only those women and men that fit the profile.
The night of the event, the place was dead.
I felt bad for the Owner, but I knew the attempt was wasted and worthless.
The Owner bolted, knowing he was wrong, so I was left to do damage control.
Don't you just love when the Person in Charge leaves, so that they don't have to face the fire?
No Problem, you deal with adversity and you move on.
You learn from adversity, so that you never do it again.
YOUR WEB SITE IS YOUR PRIMARY INTERNET PRESENCE.
___________________________________________________________________/
 
JUST BEING A MUSIC VENUE CAN'T MAKE IT ANYMORE
  EVEN "THE HOUSE OF BLUES" AND "B.B. KING'S BLUES CLUBS" OFFER MORE THAN JUST LIVE BLUES THESE DAYS.
THEY HAVE EXPANDED TO OFFERING "PREMIER PROMOTIONS" , "THE FUN" AND OF COURSE "THE WOW FACTORS", BECAUSE THEY KNOW THAT SIMPLY OFFERING LIVE MUSIC IS NOT GOING TO PACK THE PLACE NIGHTLY.
THEY ALSO REALIZE THAT TIMES HAVE CHANGED, WHILE THEY MAY SING "THE BLUES", THEY WANT "THE GREEN."
BY SIGNIFICANTLY REACHING OUT BEYOND THEIR CORE CUSTOMERS, THEY ALSO BRING IN NEW FACES FROM OTHER PLACES WHO THEN ALSO MAY BECOME FANS OF THE BLUES.
IT'S A WIN WIN FORMAT.
NO LONGER CAN A CLUB FRAME ITSELF INTO A SQUARE WITH JUST ONE GENRE OF MUSIC, WITH JUST ONE FOCUSED FORMAT.
THOSE DAYS ARE GONE FOREVER..........................................
TO BE PROFITABLE, LIVE VENUE CLUBS HAVE TO DIVERSIFY.
BANDS HAVE TO ACCEPT LESS AND PLAY MORE, CLUBS HAVE TO HAVE A ONE ON ONE RELATIONSHIP WITH BANDS, SO THAT MIDDLE MEN ARE NOT ADDING TO THE COST OF A BAND.
WHEN A BAND SAYS THEY HAVE A "HUGE" FOLLOWING, LET THEM PUT UP OR PLAY FOR FREE.
IT'S VERY SIMPLE, IF THEY HAVE SUCH A HUGE FAN BASE AND LOYAL LOVERS OF THEIR BAND, THEN THEY SHOULD TAKE THE DOOR, DO THE ADVERTISING AND PROVE IT.
IF THEY HAVE A DATA BASE OF A FEW THOUSAND FANS LOCALLY, THEY HAVE A WEB PAGE AND NOT JUST A LAME MYSPACE PAGE, THEN LET THEM IN CONCERT WITH YOUR WEB PRESENCE MAKE
A HIGH IMPACT ENTICING APPEAL FOR POTENTIAL CUSTOMERS TO ATTEND THEIR GIG AT YOUR BAR OR CLUB.
THE WEB IS THE MOST POWERFUL FREE MARKETING TOOL THAT EVERY BAR AND CLUB SHOULD USE, ONLY 75% OF ALL BARS AND CLUBS IGNORE THE WEB, PAY TOO LITTLE ATTENTION TO THE WEB , AND SADLY DO NOT REALIZE THE REACH THE WEB HAS WHEN YOU
IMPLEMENT ALL OF IT'S RESOURCES.
 
     
THE " S I  SWIMSUIT EDITION" IS OUT
   TURN YOUR BAR OR CLUB INTO WALL TO WALL PATRONS, BY TURNING TO "THE SWIMSUITS OF SPORTS ILLUSTRATED" ISSUE AND TURN MORE THAN JUST PAGES.
I HAVE FOR YEARS AND YEARS HOSTED A CONCEPT DEDICATED TO "THE SWIMSUITS OF SPORTS ILLUSTRATED".
WITH MR. RODDICK'S WIFE, BROOKLYN DECKER ON THE COVER OF THE 2010 ISSUE, HOW CAN YOU NOT TIE IN THE ISSUE WITH YOUR BAR OR CLUB?
I HAVE PRESENTED " S I SWIMSUIT EVENTS" SINCE THE 80S.
ALWAYS PACKING THE CLUB WITH A LINE OUTSIDE.
YOU DON'T NEED THEIR MODELS.
ALL YOU NEED IS THE "CONCEPT". 
 
RESTAURANTS, STOP TRYING TO COPY THE ONE PRICE TWO ENTREE CONCEPT AND RAISE ABOVE THAT MARKETING MOVE.
I CREATED A "HALF PORTION" AND "SHARING PORTION" CONCEPT THAT
PATRONS ARE ECSTATIC OVER.
THE BASICS ARE FROM THE PATRON WHO WANTS TO SEE HIS PLATE COVERED WITH MORE THAN JUST HIGH PROFILE GARNISH, OR THE PATRON WHO WANTS TO TASTE FROM OTHERS AT THE TABLE'S PLATES, IT'S ALL IN THE PRESENTATION. 
THE BEST "OUTBACK STEAKHOUSE" MANAGING PARTNER, HANDS ON, INCREDIBLE CONSISTENCY, OUTSTANDING LEADERSHIP, SMOOTH RUNNING NIGHTLY IS "TIM WONG".
HIS FATHER IS A LEGEND IN THE RESTAURANT INDUSTRY, AND TIM IS
THE EPITOME OF HOW TO, CAN DO, WHATEVER IT TAKES, RELENTLESS,
FEARLESS AND SUPERIOR.
NO WONDER "OSI" GAVE HIM THE HONOR OF OPERATING THEIR FIRST NEW PROTOTYPE "OUTBACK STEAKHOUSE".
HE IS KICKIN KANGAROO AND TAKIN NAMES.
 
 
DON'T JUST BUILD IT, BUT PACK IT!
I have never seen so many new Owners, and groups of Partners pour all their money into building, renovating, and remodeling to make their bar, club, lounge, restaurant be the #1 establishment when it comes to decor, atmosphere and ambiance, but yet, they never ever create a "WAR CHEST" of specific marketing dollars to generate "BUZZ" and "ENERGY" about their new or newly renovated or just remodeled venue.
How can Owners spend tens of thousands of dollars, be romanced by Architects, General Contractors, Decorators,yet have zero funds to launch their dream come true?
What were they thinking?
Customers were just going to flock and find them?
WRONG.
ASK RICH UNGER WHY YOUR SLOW AND NOT ON THE "GO" DURING THESE "THE MONEY MONTHS", GOING ON RIGHT NOW?
CALL RICH UNGER @ 931-921-7027 OR EMAIL
YOU CAN HANDLE THE TRUTH CAN'T YOU ?
 
HERE IS A PERFECT EXAMPLE:
FIVE CONCEPTS UNDER ONE HOTEL ROOF
BUT WITH JUST ONE LOOSELY SO CALLED   "ATMOSPHERE OR ATTITUDE":
   Some Partners from across "The Pond" come to Florida, acquire a highway located former Ramada Inn. They throw out it's former name.
They transform it, by throwing way too much money inside the interior, yet leaving the same sign and outside appearance.( light bulbs inside the sign were still burnt out and never replaced at their Grand Opening, I kid you not )
They give each different so called Night Life Room, a unique name, but truth be told, they all look exactly alike.
The different Theme Rooms in reality all are an identical copy of the others. The Theme Rooms have way too much white walls and no decor, have only a projector that uses a wall as a screen, have plenty of leather couches,( I would have loved to have been the leather couch salesman who made this sale) but nowhere near enough seating, NO wall stand up bars for patrons to even put down their drinks on.
   They have a dance floor with zero lighting or atmosphere, they have a menu that is way over priced, they have beautiful bars, but zero distinction between each different room.
The only concept they got right was the pool area and the long tiki bar.
They seem to be totally out of their element.
They announce their Grand Opening in a free throw away Neighborhood weekly newspaper, when they are miles and miles away from the Neighborhood, this publication caters to.
For their Grand Opening they erect a huge trailer sign, but fail to even put lights on it, when tens of thousands of cars pass by their Hotel every night.
They have the potential to dominate, but they are a destination location, so they have to give serious thought as to what demographics they want to target.
At their two night Grand Opening, they attracted primarily Men 50 and up very, very, few women, not one hot Cougar, and the sparse crowd came for the wine tasting and did not spend.
But why would anybody spend?
NO LIQUOR BRANDS WERE REPRESENTED
 The nights were erratic with no Host, no Hostess, no Branding of any kind.
Their web site simply mentions all these different clubs under one roof, when seriously they are not clubs, they are not diverse rooms they are just rooms with a bar and couch, over and over and over.
It will be a major challenge to draw customers to these liquor serving lounges, the hotel guests will certainly visit, but as for locals, there is no path of Promotions to follow.
They opened over Valentine's Day and did not have a single decoration up.
They totally ignored Mardi Gras, and they the Owners, have no clue what beers they even have on tap.
Never ever delegate all this authority to order liquor and beer, to determine what is on tap, to set up Promotions, without the Two Partners who put up all the Capital even involved in this process.
Yes, they may be hands on regarding the room reservations, but appear like fish out of water when it comes to overseeing the details of their serious money invested,  from their potential liquor serving rooms.
They must create MARKETPLACE RELEVANCE.
Their dinner menu has no "VALUE" of any kind and in these "FOOD FIGHT FOR FINANCIAL GAIN TIMES", you must have value in your menu.
People have changed their spending habits and are now living far more within their means.
The key is to give dining patrons a deal and still make money.
This hotel's restaurant does neither.
THEY need both style and substance, yet lack both,unfortunately.
They should have designed one of their Theme Rooms as a Stylish Sports Bar, they are in an area that thrives on watching Sports. But they missed this format completely.
Their Banquet Manager appears to be totally out of his league, but this is why so many Ventures fail, the total lack of anyone with Years of Expertise, with hands on knowledge of what atmosphere is demanded, with a complete insight of today's music, culture, fashion, lifestyles.
Someone who knows the local media and marketing inside out, is whom they should have seeked.
They have their business cards on their hotel registration counter, but no title under anyone's name, a Partner's card is sitting next to the banquets manager's card, but you would never know whom is which, because there is no designation under their name/
Totally defies common hospitality sense.
SO, these two partners will spend needlessly on unproductive marketing, book the same local bands that play everywhere and never learn new material, never dress appropriately and just go through the motions of another gig.
The outside Pool Bar has the greatest potential, but if they let the crowd at their bar, that is currently going to an outside dive bar near by,
they will totally destroy any potential for quality patrons and a superior atmosphere, besides scaring their Guests.
New Owners often wait too long to stop, look and listen to those in the know.
These two partners opened with no GAME PLAN of any kind.
One Partner was wearing jeans and a sweatshirt to his own Grand Opening, I mean his own customers were dressed better than he was.
What was he thinking?
Once again, EGO and ARROGANCE overtake common sense and industry insight.
This Property, ( Hotel and Bars) has been through the ringer, from Owner to Owner to Owner, the success rate for taking such a Complex and succeeding after one dismal failure after another are one out of hundred.
I wish them much success, but I see a nightmare in the making.
If your in the same position with your establishment, or planning to remodel an establishment, or take over an existing or dormant establishment, email RichUnger@promotingnightclubs.com
or call Rich Unger @ 941-921-7027
With 40 years, hands on years in this food and hospitality industry, Unger will give it to you straight with no
holds barred.
 
THE MORNING FAST FOOD ODD COUPLE
BURGER KING HAS SIGNED A LONG TERM AGREEMENT
WITH "STARBUCKS" TO SERVE THEIR COFFEE, "SEATTLE'S BEST COFFEE
" FROM NOW ON IN ALL "BURGER KING" UNITS.
VERY WISE STRATEGY, CONSIDERING "MCDONALDS" IS FRYING "BURGER KING" IN BREAKFAST SALES.
"T G I FRIDAYS" HAS ONCE AGAIN LOWERED THE PRICE AND RAISED THE QUANTITY AND SELECTION WITH THEIR NEW $12.99 APPETIZER, MAIN DISH, AND DESSERT" AGAIN ALL FOR $12.99
THAT IS A "WOW" IN MENU STRATEGIES.
PSSSST, THEY ARE STILL MAKING MONEY ON EACH ORDER AT $12.00
THEN ALONG COMES "CHILI'S" WHICH I THINK IS STREET WISE AND DOES NOT SIMPLY THROW IN THEIR '"BABY BACK RIBS", BUT COMES RIGHT BACK WITH THEIR OWN APPETIZER & ENTREE $9.99 SPECIAL, AND
PSSST, THEY ARE STILL MAKING MONEY EACH ORDER AT $9.99
THAT IS WHY YOU CANNOT KEEP YOUR MENU PRICES SKY HIGH OR EVEN TELEPHONE POLE HIGH WHEN YOU ARE COMPETING AGAINST SUCH MAJOR PLAYERS IN CASUAL DINING.
I HAVE GONE UP AGAINST THE BIG BOYS BEFORE AND THE ONLY WAY TO PLAY THEIR GAME IS TO GO  ON THE OFFENSE.
YOU SHOULD NOT HAVE TO DEFEND YOUR PRICES, PATRONS SHOULD BE EMBRACING THEM.
LOOK AT YOUR MENU, I MEAN LOOK LONG AND HARD AT YOUR PRICING AND YOUR SERVINGS.
IT'S 2010 AND IN YOU NEED TO START AGAIN.
WANT TO MAKE OVER YOUR MENU AND PRICE IT RIGHT, ASK RICH UNGER WHAT HE THINKS @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
  HAVE YOU NOTICED YOUR KARAOKE CROWDS ARE NOW JUST SOME CUSTOMERS?
AT ONE TIME KARAOKE RULED.
BUT THE DAYS OF STANDING UP AND SINGING FROM A SCREEN WITH LYRICS OVER A TAPED SOUNDTRACK ARE OVER.
            R.I.P.
IT'S TIME TO BREAK OUT FROM THE USUAL AND ROLL OUT THE UNIQUE.
DON'T WAIT TILL IT'S TOO LATE.
THERE ARE SO MANY PREMIER PROMOTIONS, THEMES, EVENTS, PARTIES, CONCEPTS, CONTESTS, HAPPENINGS, CELEBRATIONS, GATHERINGS, and UNIQUE ENTERTAINMENT THAT ARE ABOVE AND BEYOND WHAT YOUR COMPETITION IS DOING RIGHT NOW, WHY NOT BURY THEM AND TAKE BACK YOUR NIGHTS?     
BUT HOW, WHY, WHEN, WHERE, WHO, WHAT?
YOU'VE TRIED IT YOUR WAY, NOW DO IT THE RIGHT WAY.
_____________/       
 
 
 YOU JUST SPENT $500 TO ATTEND THE VEGAS BAR SHOW, AND THAT'S JUST FOR SITTING IN THE SAME SEMINARS, WALKING YOU NOTICED THE MAJOR LACKING EXHIBIT AREA, YOU EVEN ATTENDED A PARTY THAT DID NOT MEET YOUR EXPECTATIONS EITHER.
SO PLEASE, TELL ME ONE FRESH NEW CONCEPT, ONE INNOVATIVE MARKETING TECHNIQUE,
ONE FORMAT OF "FUN" OR "WOW" THAT YOU TOOK AWAY FROM SPENDING ON AIRFARE, HOTEL, MEALS, 
SITTING, LISTENING, WALKING, TALKING, NAME ONE OF ANY OF THE ABOVE THAT WAS WORTH YOUR TIME, YOUR ENERGY, YOUR ATTENTION AND YOUR MONEY?
WHEN YOU COMBINE THREE SHOWS INTO ONE, YOU ARE CREATING A "TOSS SALAD" OF EVERY KIND OF VEGGIE, JUST TO TRY, TO ATTRACT ATTENDEES.
IT'S ALL ABOUT THE BENJAMIN'S TO THOSE IN CHARGE.
YOU DRANK FOR FREE, YOU SAW GOOD LOOKING WOMEN, BUT BOTTOM LINE, WHAT DID YOU TAKE AWAY FROM ATTENDING THIS VEGAS DEBACLE, THAT JUSTIFIED EVEN GOING?
 
ARE YOU GOING TO REBRAND NOW, FROM WHAT YOU LEARNED?
 
ARE YOU GOING TO APPROACH YOUR MARKETING WITH AN ENTIRELY NEW STRATEGY?
 
ARE YOU GOING TO MINIMIZE DRINK SPECIALS WHILE MAXIMIZING "THE FUN" AND "THE WOW FACTORS".
 
DID YOU EVEN LEARN WHAT "THE FUN" AND "THE WOW FACTORS" REALLY ARE?
 
WAS IT REALLY WORTH IT.
 
THESE ARE THE MONEY MONTHS, DID YOU COME BACK READY TO FULLY CASH IN?
 
CALL RICH UNGER @ 941-921-7027 OR EMAIL 
FEEL FREE TO TELL HIM POSITIVE OR NEGATIVE
                        FEEDBACK.
       

 

Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.