BAR WARS

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BAR WARS

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BAR WARS, LET'S GO TO THE MATTRESSES
By RichUnger@promotingnightclubs.com

Nobody has to tell you how tough, daunting, challenging, frustrating running a bar or club is right now.
Far too many fearful and scared Owners are resorting to the old ways of "going to the mattresses".
In this War of Price, Dominance, Popularity, Free, Cheap, Relaxing the dress code, allowing in losers, all in "THE PANIC MODE".

But the "FEW" the "SMART", the "FEARLESS" are "going to the mattresses 2010 Style", turning to "THE FUN" and "THE WOW FACTORS".
What a difference this fresh logic makes of offering your locals and in tourist areas, your visitors Premier Promotions, Themes, Concepts, Events, Parties, Contests, Happenings, Celebrations, Unique Entertainment.
Take two major upcoming thousands and thousands of dollars, food/beverage/music/fun/wow/ Nights.
"Cinco De Mayo" and then "THE LONG KICK OFF TO SUMMER HOLIDAY WEEKEND".
Each Concept takes "FOUR WEEKS" of non stop advance marketing.
I recently had a club promoter call me ( I ask nicely that they refrain from calling me) it was a Thursday, he was told by his Club Owner to come up with a Promotion for the following Wednesday and pack the club.
He asked me for my advice, very simple with Four Days till the Night of the Promotion, I said "PASS".
Unless you want to let ladies in free, let them drink free, offer everyone else $2 a drink all night, not make a penny, you have no ability to draw in Customers.
Especially at least 300 in four days.
Especially on a Wednesday Night, when this should of been planned, processed, FOUR WEEKS EARLIER.
"Bar Wars" are the harsh reality of today's industry.
Clubs are closing at record rates.
Bars are shutting down just as quickly.
Restaurants are finally realizing the real revenue is at the bar during The Party Hours.
Too often I hear from a bar owner "People are not spending money on entertainment".
Total Nonsense.
Up to this year, "3-D" Movies are responsible for the movie industry taking in $29.9 billion dollars.
Please stop making excuses and start realizing your lost.
You just don't get it.
People are flocking, grasping for "THE FUN" and "THE WOW FACTORS" in every single facet of bar/club/lounge/entertainment/music they can find.
Just look at "Sade", and her "SOLDIER OF LOVE" CD, CD sales are lackluster at best, but "Sade" was #1 on the CD Sales Charts for three weeks straight.
It's all about "THE SMOOTH OPERATOR" who can stand the heat, take the pressure, avoid the pitfalls,
disconnect from worthless, ineffective radio.
Stop relying on going to war with your competing bars, but rather rise above them.
"Going To The Mattresses 2010" is not hunkering down and hiding, rather it's taking the offense and coming on strong.
 Your bar is slow because of you.
 Your club is only open 3 nights because of you.
 Again as I asked last month, "What did the Vegas Bar Show teach you?"
Did you leave Vegas with a new attitude?
Did you walk back into your bar/club with a total "REBRAND" mentality?
Did you come back with a "Page By Page Path To Profits"? 
Let me answer these three questions for you with one word:                     NO
Bars/Clubs are clamoring for distance from every other establishment in their area.
You achieve that distance, by doing just the opposite of what they are.
They won't touch "LEDS".
You are in major denial if you do not agree with me, "LEDS" are mandatory in your bar, your sports bar, your lounge, your club RIGHT NOW.
Stop complaining, "LEDS" have never been cheaper.
Stop bemoaning, "LEDS" have never been brighter.
SAVE YOUR MONEY, SAVE ENERGY, SAVE SERVICING
                             "GO LEDS"
It's all part of "Going To The Mattresses 2010" 
Call Rich Unger @ 941-921-7027 or email RichUnger@promotingnightclubs.com ask Rich about "Going To The Mattresses 2010" 
 
FINALLY, THE WEATHER IS BEER GARDEN HEAVEN
BUT, why is your "Outside Area" so slow?
These are OUTSIDE MONEY MONTHS, yet your not doing the business, not filling the tables up?
STOP GIVING THE BAR AWAY TO GET PEOPLE OUTSIDE, IT'S NOT WORKING.
STOP BOOKING THE SAME GUITAR PLAYER OR DUO THEY ARE NOT DRAWING ANYBODY.
STOP LISTENING TO YOUR BEER REP, he is not a marketing Pro, he is under immense pressure to sell Bottles, Cans, and kegs.
 This year besides showing sports on your outdoor flat screens increase your Style, bring on your Panache, stop wasting great weather days and nights, stop attracting beer drinking meanies, and bring on the beautiful Women by giving them free bikinis.
Create a Stylish, Trendy, Upbeat Bikini Event, not a lame, loser contest, but a fresh fast paced Event.
Contact Diane C @ 941-266-7869 and buy her $75. bikinis for just $19. each made in America, designed by "Diane C", take a look at a sampling of her Bikinis on our home page click on "CONTEST BUILDER" and Premier your Event over Memorial Day Weekend, run it every week with the Grand Finals over Labor Day Weekend.
It's the "SAY HELLO TO SUMMER SWIMSUIT SHOWDOWN" ending with the "END OF SUMMER SWIMSUIT SHOWDOWN SUPERSTAR".
All the weekly finalists show up for the Grand Finals.
Or just keep giving away cheep beer and cheaper wings.
________________________________________________/
 
WHEN THEY COME TO EAT, KEEP THEM THERE TO            DRINK    
YOU SERVE GREAT FOOD, CUSTOMERS KNOW THAT WHEN THEY WANT GREAT CASUAL DINING INSTEAD OF CHAIN PRE-PORTIONED AND PRE-PREPARED FOODS, THEY WANT YOUR DISHES.
YET, WHEN THEY ARE FINISHED DINING, YOU LET THEM LEAVE.
WHY?
THEY ARE COUPLES, THE NIGHT IS YOUNG, THEY ARE STARTING OFF AT YOUR CASUAL DINING EATERY, BUT LEAVING TO PARTY AT  SOME BAR OR CLUB THAT HAS WHAT THEY WANT.
ENERGY, ATMOSPHERE, FUN, WOW, PARTY PEOPLE, DANCING, INTERACTIVE CONCEPTS, AND OF COURSE A BAR.
BUT YOU HAVE NO CLUE WHAT TO DO?
YOU HOLD 150 DINING CUSTOMERS, BUT YOU MOVE SOME TABLES AND CHAIRS, ALL OF A SUDDEN YOU HAVE ROOM FOR 200.
AT THAT MOMENT AT 10PM YOU TRANSFORM INTO A NIGHT LIFE ADVENTURE.
IT'S NOT ABOUT THE BAND YOU BOOK, OR THE DJ YOU FEATURE, IT'S ABOUT YOUR IMAGE, YOUR VISUAL PRESENTATION, YOUR SERVERS, YOUR FORMAT, YOUR
MARKETING, YOUR DRESS CODE, YOUR FUN/WOW/WOMEN/ENERGY/NINE DEGREES OF SEPARATION/YOUR MUSIC/YOUR CONSISTENCY.
BUT YOUR NOT INTERESTED, YOU WOULD RATHER STRUGGLE WITH FOOD COSTS, WITH INCONSISTENT FOOD PRESENTATION AND SERVICE.
YOU DON'T WANT TO DOUBLE, TRIPLE YOUR CASH FLOW BY USING YOUR BAR, YOUR ENTIRE ROOM FOR THE "MONEY MAKING HOURS".
IT DOESN'T MATTER IF YOUR A DELI, A PIZZERIA, A SUB SHOP, A SPORTS BAR, A BISTRO OR EATERY,, WHAT IS STOPPING YOU FROM BUILDING UP YOUR "NIGHT LIFE BUSINESS"?
YOU DON'T NEED A CHEF, YOU DON'T NEED A COOK, YOU DON'T NEED A BACK OF THE HOUSE, YOU DON'T NEED A HOOD, A GRILL, A DISHWASHER, YOU DON'T NEED A PREP PERSON,  YOU DON'T NEED ANY OF IT.
THINK OF DOING BUSINESS FOR FOUR HOURS A NIGHT AND TAKING IN THOUSANDS OF DOLLARS?
YOU DON'T WANT NEWSPAPER ADS, YOU WON'T NEED RADIO SPOTS, FLYERS ARE AS EFFECTIVE AS TOYOTA GAS PEDALS.
YOU EITHER ARE GOING TO SOAR THROUGH 2010 OR YOUR GOING SNORE.
THE CHOICE IS YOURS?
STEADY, INCREASING PROFITS= AFTER FOOD SERVICE HOURS.
OWNERS DESCRIBE THEIR NIGHT LIFE REVENUE AS 
"UNSURPASSED", "AMAZING", "MASSIVE".
WHEN WAS THE LAST TIME YOU USED SUCH POWERFUL
DESCRIPTIVE TO HAIL YOUR NIGHT LIFE?
MOST OF YOU NEVER HAVE, SOME OF YOU NEVER WILL.
ASK RICHUNGER@PROMOTINGNIGHTCLUBS.COM WHAT HE THINKS OF YOUR LACK OF "NIGHT LIFE".
 
 
TYPICAL SPORTS BAR MENTALITY:
 
Feature Flat Screens everywhere
Offer Beer Specials Daily & Nightly
Serve Wings
Have Sports Memorabilia as your Atmosphere
Maybe have a pool table
Hopefully have some beautiful Women Employed
                            BUT
What Sports Bars Overlook that would Triple Their Profitability:
A Dance Floor
A Fun & Wow Format
A Party Hours Atmosphere
A "REBRAND" when there are no games on OR THIS YEAR WHEN MANY NFL TEAMS WILL NOT BROADCAST THEIR GAMES LOCALLY WHEN THEY PLAY AT HOME DUE TO POOR TICKET SALES, THE NFL RULES ARE, A GAME MUST BE SOLD OUT 72 HOURS PRIOR TO GAME TIME, SO I STRONGLY URGE AND SUGGEST SPORTS BARS MAKE ALTERNATIVE PLANS WITHIN THEIR FORMAT TO COUNTERACT THE PROJECTED LOSS OF HUGE REVENUE WHEN ON GAME DAY, NOBODY CAN WATCH THE GAME LOCALLY.
REMEMBER, I TOLD YOU SO NOW IN APRIL.
and the hits just keep on comin,  
A Completely different image that everyone is aware of, when you go from "SPORTS" to "ENERGY".
Both "Hooters" and "The Wing House" Chains could and should 
recalibrate their Night Life, but instead they stay the same.
Known for Wings, Women and Sports is fine, but they totally ignore 
"The Party Hours".
"Hooters" had a great opportunity in Las Vegas to take their concept and expand it, but instead it went bust.
"Hawaiian Tropic" had a great name and reputation but when they attempted to convert it into food and fun in New York City, it went bust.
Now "Rolling Stone Magazine" is going to try it's hand at a "Restaurant/Lounge" in NYC, I don't know what Jann is thinking, but it's not going to be about "THE MUSIC" which made "Rolling Stone" the Premier Magazine of it's time, it will be totally off key.
The challenge of consistent quality food, service, ambiance, Price, Night Life, are Five Factors that many Corporate Owners as well as Partnership Groups and finally Individual Owners cannot grasp.    
 
                              DJ vs BAND, BAND vs DJ
 
The problem is not which to feature, but who will pack your bar or club?
WHICH MAKES FINANCIAL SENSE?
Hey, maybe even both!
Stop relying on jukeboxes and satellite music for your night life hours.
Sure during afternoons, Happy Hours, use the least expensive, easiest method to provide music.
BUT, when the "Party Hours" roll around, it's time to cut loose with "THE SOUNDS".
There is no reason why you cannot hire a young, aspiring, polite, and willing to please DJ who
will dress, spin, mix, and play to the Crowd by packing the dance floor in between band sets.
He or She takes the wireless microphone and breaks out from behind the walls of wood he
spins from, he is the Energizer for those breaks.
Issue a simple ultimatum, The Band either learns five new songs since the last time they played your place or they
don't perform on your stage.
So, now after the DJ has got them movin & groovin, The Band returns to a fired up Crowd.
Ever notice when you implement prerecorded music between band sets, the entire energy of the
ROOM disappears.
Ever notice when you bring the same band back time and time again without them learning new
material, the number of customers declines big time.
You would see a dramatic change in a band's appearance, attitude, performance, song list, and
overall stage presence, if their pay was based entirely on what the door revenue was.
Your DJ very simply does not curse on the mic, he does not drink during his breaks, he does
not spin rude and crude hip hop, he plays to those that are generating his pay, he spins for
the crowd.
But he follows the Owner's instructions.
Nobody is going to miss Foul Language, Female Degrading Crap Hop.
You can feature both a DJ and a Band providing they meet your criteria.
Booking the same basic, boring, same songs in the same sets Bands over and over
are not going to pack your place.
Your missing out on the best types of bands when all you do is book the locals again
and again.
Your DJ needs to understand he is an "Entertainer" he should dress the role, play the role
and act the role.
Saving money by using pre- recorded music, satellite music and jukebox music during the
Party Hours shows a cheap owner who has no regard for his Party Patrons.
IT can bury a bar or even a club who has the same DJ with no ENERGY who simply
spins through the nights with no Change Up in his nightly format.
Having a DJ or Band Problem, Hey ask RichUnger@promotingnightclubs.com what he
thinks, having booked hundreds of bands, hired over 100 DJs, maybe he has the answer? Or call Rich Unger @ 941-921-7027
Remember nobody walks into a club and looks to see who is spinning, they walk in and
listen to what's being spun to hear if it's dance or dull.
Remember nobody wants to hear the same local band play an entire night of four
45 minute sets of the same songs every performance.
The customer is just as tired of hearing the songs, as the band is of playing them.
___________________________________________________________________/
THERE ARE FRESH NEW ALTERNATIVES TO BOTH THE SAME DJ & BANDS
 
 
 
NO NOT SOME LAME, DISORGANIZED, EXPLOITING BIKINI EVENT,
NO WONDER YOUR CONTESTS ARE SO UNSUCCESSFUL.
WHEN ARE YOU GOING TO REALIZE THAT IT'S 2010 AND STYLE,
TRENDY, SOPHISTICATED SWIMSUIT EVENTS ARE TOTALLY "IN"?
SO FORGET BIKINI EVENTS YOU HAVE NO CLUE ABOUT AND KEEP THE NEXT TO NO ONE IN YOUR CLUB NIGHTS GOING.
WHY TAKE FULL ADVANTAGE OF THE SUMMER AND SWIMSUITS?
WHY HOST PAGEANTS, FASHION EVENTS, MODEL SEARCHES, TOO MUCH FUN FOR YOUR CLUB HUH? 
====================
 
     LET'S MOVE ON TO THE ONE PERCEPTION, PRECONCEIVED MINDSET OF STRIP CLUBS.
Call them "ADULT ENTERTAINMENT CLUBS", call them "GENTLEMEN'S CLUBS", but bottom line they are 'STRIP CLUBS".
Why do THEY RELY ON ONE MAIN FACTOR TO SURVIVE?
THEIR DANCERS, THEY EITHER HAVE A FULL STAGE OF GREAT LOOKING DANCERS OR THEY HAVE A PACKED STAGE, WITH NOTHING TO WRITE HOME ABOUT TALENT.
WHAT THESE STRIP CLUB OWNERS DON'T GET IS, BEYOND THE DANCERS, IS A WORLD OF 'FUN' AND 'WOW FACTORS', THAT CAN OPEN AN ENTIRELY NEW FORMAT TO STRIP CLUBS THAT ADD, ENHANCE, EXPAND, BROADEN, BUILD ON, AND CREATE NEW ENERGY THAT ATTRACTS WOMEN CUSTOMERS, COUPLES, AS WELL AS THE USUAL MALE REGULARS.
WHICH ALL PUTS CASH AND MORE CASH IN THEIR REGISTERS.
BUT THESE OWNERS JUST DON'T GET IT..........................
IF ANY TYPE OF CLUB IS LOST IN IT'S OWN REPETITION, IT'S THE TYPICAL STRIP CLUB.
LAP DANCES..............YAWN
SAME DJ & BARTENDERS EVERY NIGHT ......SNORE
THE VIP ROOM...............EYES ROLL
IT'S SO PREDICTABLE BECAUSE STRIP CLUB OWNERS ARE SO EMBEDDED IN THEIR WAYS, THEY HAVE NO CLUE THAT THE INDUSTRY IS ALL NEW, THEY KEEP DOING THE SAME BASIC BORING STRIP CLUB CONCEPT, AND THEY TOO WONDER WHY THEIR NUMBERS ARE DOWN, THE SPENDERS NO LONGER SPEND, AND THEIR PARKING LOT IS
EMPTY?
THEY YELL AT THEIR MANAGERS WHO ARE SO BUSY JUST KEEP THE DANCERS IN CHECK, SO CONCERNED WITH PATRONS ATTITUDE, THAT THEY HAVE ZERO CREATIVE JUICES.
SO THESE STRIP CLUB OWNERS TURN TO BEGGING FOR BUSINESS, GIVING AWAY DRINKS ON THE CHEAP AND STILL NO INCREASE IN CUSTOMERS OR CASH FLOW.
THEY CHANGE THE NAME, THEY REDECORATE, BUT YET THE BASIC PROBLEM IS NEVER ADDRESSED.
ASK A STRIP CLUB OWNER THE LAST TIME THEY CAME UP WITH AN ORIGINAL PROMOTION THAT BROUGHT OUT THE MONEY MEN AND THE HOT WOMEN, WALL TO WALL?
THEN PLEASE, BY ALL MEANS TELL ME.
 
  ALL OF THESE SO CALLED PROMOTIONS ARE PATHETIC, DESPERATE AND MORONIC:
 
1. Why does a brand new Grill/Bar on Siesta Key, Florida a beautiful interior and LED all around BAR, offer "SINK OR SWIM" on Thursday Nights, attracting the worse crowd, no women, just "F BOMB" males who want nothing more than to pound away beer or drinks all night long?
How does this build up a "HOT SPOT"?
It Doesn't, it creates a reputation of negativity.
 
2. Why do bars think "Corn Hole" is the way to go?
I mean this new version of "Horse Shoes" is not
going to attract Women, nor is it going to add a
single aspect of "FUN" for your entire bar.
When you have to resort to "Corn Hole" as the "Next
Best Nightly Event, you are simply lowering the image of your bar to the bottom level.
 
3. When bar cash registers continually come up short or over, it's time to reduce the days or nights those specific bartenders are working, install cameras, send in spotters, and defuse the thefts by discarding the
thieves.
There is no excuse for over pouring, under pouring, coming up short or over in cash, NONE.
 
4. When your liquor or beer vendor tells you they cannot provide any support to you because of State Law, very simple solution.
Call your State Beverage Board and ask them exactly and specifically what Liquor/ Beer Distributors can and cannot do to support on premise establishments.
A recent bar owner emailed to tell me, he has just  called the North Carolina Liquor Board, while his Salespeople said they were limited by law, actually they could do 1000% more than they were doing and legally.
 
5. Why do bars/clubs offer "Ladies Drink Free Nights" for two hours or longer?
What is the logic in  attracting large numbers of Women by offering them "Free Drinks"?
There is not a single Woman in any bar or club who does not know how to have a male customer "BUY" her a drink, why devastate your liquor costs, even though your pouring the cheapest brands you can buy, to serve these ladies?
So what if you have 100 or 200 Women  in your bar/club who are not spending a penny! Quite often some of these women are also passing along their drinks to male friends and acquaintances. There is no logical benefit to being so desperate in such despair as to destroy your night by giving women as many drinks as like for free. The newest version of "Ladies Night" that I have designed  has nothing to do with free drinks or any drink specials.
Once again, place the center of your  "NIGHT" on  your "FUN" and your "WOW FACTORS" , nobody will care about free drinks, especially Ladies. Your bragging
about being packed on a Weeknight, but what your not being honest with yourself about is the cost, the despair, the desperation it takes to have that mostly female crowd AND YOU KNOW IT.
 
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------/
 
WHY DON'T YOU HAVE A DRESS CODE?
 
WHY DON'T YOU HAVE ANY NEW "BAR FUN", NEW "DANCE FLOOR FUN" NEW "ATMOSPHERE"?
 
WHY DO YOU BATHROOMS LOOK DISGUSTING, WHICH IS A DIRECT REFLECTION OF YOUR TYPICAL CUSTOMER?
 
WHY DO YOU ALLOW YOUR STAFF TO WEAR WORN OUT, FADED JEANS AND TSHIRTS TO WORK IN?
 
WHY DO YOUR BARTENDERS DIG A GLASS IN THE ICE BIND RATHER THAN USE THE SCOOP TO PUT THE ICE IN THE GLASS?
 
WHY DO YOUR DOOR PEOPLE LOOK LIKE EX CONS AND DRESS LIKE IT?
 
WHY DO YOU STILL TRY, TRY, TRY TO SELL BOTTLES FOR $200 AND $250 WHEN YOU KNOW THEY ARE NOT SELLING?
 
WHY DO YOU LET YOUR MANAGER DRINK WHILE WORKING, WHY DO YOU LET YOUR EMPLOYEES DRINK WHILE WORKING?
 
WHY DO YOU NOT GIVE EVERY GIRL WHO ENTERS A FREE $75.  FASHION BIKINI THAT YOU BUY FROM DIANE C FOR JUST $18.99
CALL HER AT 941-266-7869 OR CLICK ON "CONTEST BUILDER" ON THE HOME PAGE AND SEE HER STYLES AND PRINT SAMPLES.
 
WHY DO YOU SHOW UFC FIGHTS AND ALLOW YOUR MALE PATRONS TO CAUSE HAVOC AFTER THE FIGHTS?
 
WHY DO YOU HANG UGLY, HAND WRITTEN FLYERS UP ON YOUR WALLS?
 
WHY DO YOU STILL SELL TOTALLY OUT OF DATE JELL-O SHOTS?
 
WHY DON'T YOU HAVE A GAME PLAN, A PROMOTIONS PATH, A DIRECTIONAL FORMAT TO FOLLOW, IMPLEMENT AND PROFIT FROM?
 
PLEASE,EMAIL ME AND TELL ME WHY?

 

Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.