HOW TO PACK YOUR CLUB NOW

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HOW TO PACK YOUR CLUB NOW

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HOW TO PACK YOUR BAR OR CLUB NOW
 
 Finally, with bars, sports bars, nightclubs, lounges, hotel bars, realizing it's not what the price of a drink is, but rather what your "Hosting At Night", THOSE bars and clubs are seeing business, & finally starting to have a "PULSE" again.
It's all about Stability to stay the NEW "FUN" and "WOW" Course.
Performance, you have to dazzle your customers with what no other bar or club is doing.
Satisfaction, you want "EVERYBODY" talking about your nights and "THE FUN" and "THE WOW", that creates Satisfaction.
Accuracy, take your time to target your demographics, don't just advertise to reach everyone, because everyone is not your customer.
When you are accurate, you profit.
FUN & WOW= PACKED NIGHTS
What a pleasure to see Owners who implement "THE FUN" and "THE WOW FACTORS" smiling at their crowds, their cash, their comeback.
In March of this year, 167,000 jobs were returned to the US job market, while millions are still out of work, this is but a baby step, but it is a significant change from month after month of job losses.
The same is true of the bar/club/sports bar/lounge/casual dining Industry, the business is returning.
The difference is those establishments that have "REBRANDED", "READJUSTED" and "RECAIBRATED" are benefiting from their pivotal moves, while those that remain stagnant are still suffering.
The methods to packing your bar or club right now are very simple steps:
 
A  REBRAND your Nightly Format
When you realize your open mic, your karaoke, your Texas Hold Em, your featured DJs, your Sink or Swim, your Ladies Nights are not working, why keep doing them?
REBRAND NOW.
 
B. Your Management & Staff:
 When you have management and staff that clearly show a lack of regard and respect for your establishment, why would you continue to employ them?
With millions of people, qualified people out of work in the food and beverage industry, as well as stealing excellent staff from other establishments, why keep those who are unhappy, disenchanted, disenfranchised, and disappointing working for you?
 
C. Advertising & Marketing
When your spending money you really can ill afford to spend, and the radio spots are not bringing anyone in, the flyers are not attracting anyone, the newspaper ads are not generating any new faces, why do you continue to waste your valuable ad dollars?
Without the right Advertising and Marketing Strategies, you are wasting your money, failing to reach old and new customers, while some media salesperson continues to play you for your ad dollars.
When was the last time any of these so called media mavens came into your establishment with four or five friends and drank, ate, partied and spent their money with you?
   
 THESE ARE JUST THREE OF THE MAJOR DAY TO DAY CHALLENGES YOU FACE.            
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WHY ARE BAR OWNERS ALWAYS AMAZED THAT I CAN TELL THEM EXACTLY WHAT'S WRONG WITH THEIR BAR?
JUST BECAUSE I AM IN FLORIDA, HAVING BEEN IN THIS INDUSTRY FOR 44 YEARS, I DON'T NEED TO LIVE IN
FLINT, MICHIGAN TO TELL YOU WHY YOUR BAR IS DEAD?
I DON'T NEED TO HAVE VISITED COLUMBUS OHIO, TO TELL
YOU WHY YOUR CLUB IS ATTRACTING NOTHING BUT TROUBLEMAKERS?
FOR GIVING ADVICE, I HAVE BEEN AT THIS FORTY FOUR YEARS, ONLY ANN LANDERS BEAT ME, BY JUST 12 MORE YEARS. 
 =====================================================
 
   HOTEL GUESTS NOT PERMITTED TO USE ROOF TOP POOL, THAT'S WHAT YOU GET, WHEN YOU HIRE CLUB PROMOTERS TO BRING YOU BUSINESS.
YOU CREATE BAD BUSINESS, LOSE FIRST CLASS GUESTS  & HORRIBLE PR........

   THE BRILLIANT MANAGEMENT OF THE "THE W HOTEL"AT HOLLYWOOD AND VINE, DECIDED TO SEEK OUT A THIRD PARTY TO PROMOTE THEIR POOL PARTIES, MEANING A CLUB PROMOTER.
WHY "THE W HOTEL" DOES NOT HAVE SUCH A PROMOTIONS/MARKETING/CLUB ORIENTED/POOL PARTY/ PERSON ON THE PAYROLL ALREADY, CONSIDERING THE NUMBER OF HOTELS AND POOLS THEY MANAGE DEFIES LOGIC?
   ANYWAY, IT TURNED OUT TO BE A TOTAL DISASTER.
THE POOL PARTY PROMOTER DECIDED THAT THE GUESTS OF "THE W HOTEL" WERE NOT WORTHY OF ANY COURTESY, ANY GUEST PRIVLEDGE, ANY ACCESS TO THE POOL WITHOUT PAYING AND WITHOUT BEING TOLD HOW TO DRESS, WAIT IN LINE, AND HOPE SOMEONE CAN VOUCH FOR YOU?
THE "W HOTEL" DID NOT WANT TO ENTICE OR APPEAL TO IT'S GUESTS OR LOCAL SPENDERS, MOVERS, SHAKERS, THEY WANTED AN OUTSIDER WITH NO CONNECTION TO "THE W HOTEL" , OTHER THAN BEING PAID TO BRING IN BODIES, TO DO ALL THE WORK FOR THEM.
OF COURSE THE GUESTS WERE TREATED LIKE ILLEGALS CROSSING THE BORDER.
 ON AN 85 DEGREE SUNDAY, GUESTS TRYING TO ENTER THE ROOF TOP POOL, CALLED "WET", AFTER HEARING THE MUSIC BLASTING THEIR ROOM'S WALLS, WANTED TO JOIN THE PARTY.
EVEN THOUGH THE GUESTS WERE PAYING $230 FOR THE ROOM, THAT WAS ILL RELEVANT.
SEEMS THE GUESTS WERE TOLD TO WAIT IN THE SAME LINE AS THE TWENTY SOMETHINGS WHO WERE NOT GUESTS BUT WERE INVITED TO THE POOL PARTY.
THE HOTEL DOORMAN REFERRED TO THE GUESTS AT THE HOTEL AS "THE GENERAL PUBLIC".
THE DOORMAN WENT ON TO TELL THE GUESTS " THEY WERE NOT PERMITTED IN THE POOL OR THE POOL AREA UNLESS SOMEONE ALREADY INSIDE "GAVE THEIR PERMISSION FOR THE GUESTS TO ENTER" AND EVEN THEN, THAT  MIGHT GET THEM ON THE GUEST LIST. OF COURSE SOME GREASE AS IN CASH ALWAYS SEEMS TO HAVE NAMES APPEAR OUT OF NOWHERE ON SUCH LISTS)
THE GUEST AFTER SLIPPING A HOTEL STAFF MEMBER A $10 BRIBE, WAS ALLOWEDD INTO WHAT WAS A "SEXY POOL PARTY" WITH THE TYPICAL HOUSE MUSIC AND THE SUPPOSED "HOLLYWOOD ELITE".
THE EVENT WAS A DISASTER AS FAR AS STYLE, TASTE, CLASS, SOPHISTICATION OR CIVILITY WENT.
A DJ BLASTED BEATS, PNEUMATIC GIRLS DANCED LACONICALLY AS THEY STOOD ON THE CUSHIONED LOUNGE CHAIRS, SHIRTLESS BOYS IN FEDORAS SMOKED IN THE POOL, WHILE THEY SCOPED THE GIRLS BIKINI BOTTOMS FROM SHIN LEVEL.
IT WAS A NO CLASS ALL TRASH  NON EVENT, WITH THE CLUB PROMOTER PUTTING "RESERVED" ON EMPTY TABLES THAT NOBODY HAD A DESIRE TO EVEN SIT AT. GUESTS WERE TOLD THEY COULD NOT SIT AT THOSE TABLES THEY WERE "RESERVED FOR THE OWNERS",  FROM 10AM TO 10PM THIS CHARADE WENT ON, 
HOTEL EMPLOYEES WERE OUTRAGED AT THIS ENTIRE NIGHTMARE, PROCLAIMING "STARWOOD" THE HOTEL'S OWNERS AS NOTHING BUT GREEDY.
BESIDES HOTEL GUESTS WHO HAD TO BE SCHMOOZED BY HOTEL EMPLOYEES, SINCE THIS IS NOT VEGAS, AND HAVING A YOUNG FEMALE ON THE GUEST LIST, VOMIT IN THE HOTEL LOBBY, IS NOT THE KIND OF IMAGE "THE W HOTELS"  WANT TO PROJECT NOR HAVE WORD OF MOUTH SPREAD THROUGHOUT THE TRAVEL INDUSTRY
MY RESPONSE:
1. The Hotel Pool Parties in Vegas have come under SUCH close scrutiny by the Nevada Gaming Commission, who due to complaints of underage drinking, drug use, and lack of security and oversight, has now placed the actual Casinos on notice, that from now on, all behavior, enforcement actions and incidents, are now the total responsibility of the Casino Ownership and no longer with club promoters be held liable for the actions of their guests or employees.
The Nevada Gaming Commission is fed up with the lack of oversight and passing of the buck.
 
2. A Hotel located on Hollywood and Vine, is not standing on the Vegas Strip, while "What goes on in Vegas may stay in Vegas," the lax format for hosting pool parties is over.
Of course you know where the blame goes?
You know who showed a complete disregard for the law, as well as for the welfare of everyone at this pool putz promotion, you know who had no concern for the Hotel Guests, or even their own partygoers? It was the Pool Party Promoters, that's who. 
These so called Pool Party Promoters had a complete reckless disregard for Professionalism, and a total concern for taking in as much cash as they could, ignoring laws, policies and regulations with the " I had no idea" excuse.
 
3. I have hosted hundreds of pool parties over the years at restaurants that also had pools, at hotels that had pools, at hotels that had pools and the beach both, and I never ever ignored any law, never had any incidents of drug sales, or overdoses, never had any sexual abuse, never had any fights, never had a pack of wild animals trashing a pool area, with total disrespect.
I packed a Hyatt Hotel every other Week, with Premier Promotions, working very closely with hotel staff.
Liquor Sales, and Food Sales were record breaking, everything ran smooth because that's the way I  demanded it.
I took the approach that the late great, premier Rock Concert Promoter and a mentor of mine, Bill Graham took 'Gracious People make a real difference in our lives, unfortunately, so do people who embody self pity, arrogance and self importance, They don't listen and I have no time for them, you do it the right way, not the fast buck way, you respect and demand the respect of your staff and your customers, otherwise don't waste your time or mine".
AMEN to BILL GRAHAM......................................................................................................................................................
  
 WHAT IS YOUR LIQUOR COMPANY DOING FOR YOUR BAR?
 WITH CONSUMPTION FOR "ON PREMISE" ESTABLISHMENTS WAY DOWN, LIQUOR COMPANIES SHOULD BE MORE INTERESTED IN THE PROMOTIONS THAT GENERATE THE "POURS", RATHER THAN JUST THE "POURS".
FAR TOO MANY OF THE BIG DISTILLERS ARE TOTALLY IGNORING THEIR "ON PREMISE" CUSTOMERS, BY SIMPLY SELLING THEM A CASE HERE, A CASE THERE, BUT OFFERING NO HIGH ENERGY SUPPORT, NO PROMOTIONS, NO MARKETING.
LET'S BE CLEAR ABOUT THIS, MAGAZINE ADS ARE NOT GOING TO CREATE THE "MUST ORDER THAT BRAND" MENTALITY, EVEN IF KIM KARDASHIAN'S TUCHUS IS IN THE AD.
LIQUOR DISTILLERS HAVE MISSED THE ENTIRE MARKETING MANIA OVER "REALITY TV", WHEN YOU CAN TAKE "THE HOUSEWIVES OF ALMOST EVERY CITY IN THE USA, WHEN YOU CAN TAKE OWNERS OF A "PAWN SHOP", WHEN YOU CAN TAKE "A FAMILY OF FEMALE NOBODIES" AND MAKE THEM ALL STARS EVEN IF THEY ARE B LIST OR C LIST, THE WORLD OF LIQUOR AND BEER MARKETING IS STILL STUCK SPONSORING GOLF TOURNAMENTS, ( FINE) BUT NOT WHAT THEY USE TO BE, ESPECIALLY WITHOUT TIGER, LIQUOR DISTILLERS ARE JUST LIKE OLD DOGS, THEY REFUSE TO LEARN THE NEW MEDIA OF THEIR OWN TRADE.
THE PROBLEM IS THEIR AD AGENCIES THAT MAKE MILLIONS OFF THESE LIQUOR BRANDS ARE STILL USING SOPHISTICATION, NOSE IN THE AIR AND OUT OF TOUCH FUTURISTIC ADS, RATHER THAN REALIZING THE CULTURE OF TODAY IS FAR OFF IN A DIFFERENT MARKETING GALAXY.
TAKE "SVEDKA VODKA", WHAT ARE THEY DOING TO GRAB MARKET SHARE?
READY?
"SVEDKA'S NEW TV CAMPAIGN HAS A THEME AND A SLOGAN "R U BOT OR NOT", THE TV SPOT INCLUDES
SOME FUTURISTIC , RETRO PRESENTATION, USING THE THEME "SOUL TRAIN MEETS 2033", WITH ACTORS AS "BOTS",DOING THE ROBOT DANCE TO THE "JACKSON 5" HIT "DANCING MACHINE", OF COURSE THEY ADD THEIR "SVEDKA GIRL SPOKESBOT" IN THE SPOT.
AND THIS IS GOING TO SELL "SVEDKA VODKA"?
THIS SPOT WILL AIR ON COMEDY CENTRAL, ( PERFECT FOR A GREAT LAUGH) "E", "BRAVO" AND "FX", ALL CABLE CHANNELS THAT ARE SUPPOSE TO BUILD UP "SVEDKA"
HOW THE MEDIA BUYER MISSED BUYING SPOTS ON THE MOST WATCHED CABLE CHANNEL OF ALL "USA NETWORK" WITH FANTASTIC SHOWS FROM "BURN NOTICE" TO "IN PLAIN SIGHT" CREATES A MAJOR OVERSIGHT, BUT PERHAPS IT'S THEIR PLAN, ALONG WITH WASTED PRINT ADS AND BILLBOARDS.
I SAW ONE OF THE "SEVDKA VODKA" "R.U. BOT OR NOT"PRINT ADS, WHAT DOES THIS SLOGAN HAVE TO DO WITH PEOPLE ORDERING "SEVDKA VODKA"?
NOTHING.
THE PRINT AD IS HIDEOUS. 
ADDING SOME WEB PRESENCE, AND EVEN ON PREMISE SIGNATURE DRINKS, TO ROLL OUT THE "BOTS", IS SUPPOSE TO MAKE A HIGH IMPACT?
THIS ENTIRE MEDIA CAMPAIGN IS GOING TO CHALLENGE THE VODKA MARKET AND CLAW AWAY AT THE DOMINATING VODKA BRAND LEADERS?
NO WAY, NO DAY..............................
WHEN YOU USE "BOTS" TO ATTEMPT TO CONNECT WITH POTENTIAL VODKA AFFECINADOS, YOU ARE IN A "YOUR FIRED" POSITION, IF YOU WERE ON TRUMP'S APPRENTICE.
THIS IS SO FAR OFF THE VODKA MARKET MARK, TO THINK HUNDREDS OF THOUSANDS OF DOLLARS ARE BEING SPENT FROM THE CREATIVE TO THE ACTUAL MEDIA BUYS, I CAN ONLY SHAKE MY HEAD AS A TEN TIME ADDY AWARD WINNER ( OSCAR OF ADVERTISING) I JUST DON'T GET IT, NOR WILL MOST OF THE VIEWERS TO THIS "BOT BUMMER OF AN AD CAMPAIGN" 
-------------------/
 
TAKE "SIESTA KEY RUM" WHAT ARE THEY DOING FEATURING PRINT ADS THAT HAVE A PICTURE OF THE FOUNDER OF THIS RUM, WAY BIGGER THAN THE RUM'S LOGO OR BOTTLE, I MEAN TALK ABOUT EGO GONE WILD.
WHY WASTE VALUABLE AD DOLLARS, TO SIMPLY REACH  THEIR LOCAL AREA WITH ADS THAT FEATURE THE FOUNDER OF THE RUM IN LOCAL MAGAZINES THAT GIVE AWAY FREE COPIES FOR MEDICAL AND LEGAL OFFICE VISITORS TO PERHAPS SEE?
MOST LIQUOR DISTILLERS ARE SO USE TO SIMPLY RUNNING A "CATCH PHRASE" AND SHOWING THEIR BOTTLE, THAT THEY TOTALLY LOST A CONNECTION WITH THIS GENERATION AND THEIR  PRINT ADS REFLECT THIS DISENGAGEMENT VERY VIVIDLY.
WHY LIQUOR DISTILLERS WOULD CONTINUE TO PAY TOP DOLLAR FOR PRINT ADS, WHEN ACTUAL MAGAZINE PAID SUBSCRIPTIONS ARE DOWN OVER 35% AS WELL AS MANY PUBLICATIONS FOLDING, REDUCING THE NUMBER OF PAGES, AS WELL AS THE SIZE OF THE PAGE. LOOK AT THE BLOOD BATH OF EMPLOYEE LAY OFFS THAT JUST TOOK PLACE AT MY FAVE "VANITY FAIR".
GRAYDON CARTER WAS NOT EVEN THERE TO DELIVER THE BAD NEWS TO HIS STAFF.
YET, LIQUOR DISTILLERS CONTINUE TO HAVE THIS AGE OLD MINDSET THAT IN REALITY, DENIES THEM THE ABILITY TO INCREASE CASE SALES, CONSUMPTION LEVELS AND PROFITABILITY, FROM ON PREMISE CUSTOMERS.
 REMEMBER WHEN SEAGRAMS WAS KING?
NOW LOOK AT THEIR MARKET SHARE AND IMAGE.
PLEASE BY ALL MEANS TELL RICHUNGER@PROMOTINGNIGHTCLUBS.COM YOUR LIQUOR, BEER AND VENDOR HORROR STORIES, OR CALL RICH @
941-921-7027. BUT I DO PREFER EMAILS, THEY ARE ALWAYS SO MUCH MORE ENTERTAINING.    
  
 
 
 A SMOOTH RUNNING BAR & GRILLE
 I recently had the pleasure of seeing a well oiled,
totally organized, absolutely flawless "Bar & Grille"
operate at "Full Speed Ahead Mode" without a single
mistake.
The Hostess, was professional, looked great, smiling,
under pressure with a line waiting to be seated, but cool as ice, no attitude, only "please follow me".
Once seated "KAZAM", a Server was there greeting and again smiling, taking beverage orders, bringing them back ASAP , and she had over 8 tables to service.
She then took the food order.
Dressed right, polite and professional.
Next came the Food Expediter, no not the server, very smart move I recommended to this Owner, do make your servers pick up the orders and bring them to the tables, no, no and more no, the "RICHIE RIGHT WAY" is to have a specific food expediter who does nothing, nothing but serves all the orders.
Out comes the expediter with four plates in hands on his arms, smiling and again totally professional.
Of course, the Servers cleared the plates. 
This Bar & Grill holds about 100 to 150 patrons and for two full hours nobody made a single mistake.
It was like watching what 99.9% Owners wish they had, a flawless floor Operation.
From the "back of the house to the front of the house".
   I suggested music, the Owner agreed, thus keeping patrons there longer, drinking, dancing and delighting.
The reason your bar & grille does not have the same kind of consistent service and great morale among employees, is because you and your manager don't have a clue on how to define "Excellence in Service, Presentation, Taste, Fun, Wow, Energy & Respect for both employees and customers.
This is a rarity, not the norm in this industry.
This entire Operation embraces my Three Principals,
Understand, Appreciate and Dedicate.
When you realize where your bar & Grille is at, and where it should be, call Rich Unger @ 941-921-7027 or email RichUnger@promotingnightclubs.com
This is not about miracles, this is all about a "UNIFIED MINDSET & WORK ETHIC"
______________________________________/
   
 
NOW JUST THE OPPOSITE
A Bar Owner in California, let's call him "Benny", has a 6,000 square foot bar, has live bands, has no dancing and attracts around 15 patrons a night.
FACT, his Saturday Night consists of "Karaoke" in a 6,000 square foot room, and he cannot even fill it half way with patrons.
His ratio of Women is one to every six or seven men.
Why would  you pay bands to perform, if your patrons can't dance?????????????????????????
Why would you present "Karaoke" on Saturday Nights??????????????????????????????????????
Unfortunately he was too busy cursing and ranting to realize that very simply
"THE FUN AND THE WOW FACTORS" CAN MAKE YOU, OR IGNORE THEM AND THEY CAN BREAK YOU.
Such is the case in his situation, he refuses to embrace change.
It's the start of Summer and he is still in the cold of winter with his format.
Can you imagine 6,000 square feet with 15 patrons, I am shaking my head, even trying to visualize this scene. THE FATHER, THE MOTHER AND THE SON ALL INVOLVED IN THIS VENTURE, the end result = a very slow, declining business with no packed nights in sight.
__________/
 
 
  
TEN LEAN AND MEAN STRATEGIES THAT ARE APPLICABLE TO EVERY BAR, NIGHTCLUB & SPORTS BAR:
CAN YOU HANDLE THE TRUTH?
HERE THEY ARE, NO JACK NICHOLSON PERFORMANCE, JUST  "TEN RICHIE'S RIGHTS" FOR YOU TO THINK ABOUT, AND HOPEFULLY ACT ON.
 
 1.  Payroll and Staffing, keep your eye on the "Shifts", you know when you are going to be busy and when your not.
Servers morale sinks into the abyss when they are standing around, not making money.
Have someone on call, but don't tie up valuable payroll dollars on a hope and prayer.
Your Manager should be flexible to jump in where needed and help reduce your labor costs big time.
You do not need a Manager standing around with nothing to do, but rather a do whatever it takes to make the format run smoothly is exactly what your Manager's attitude should be.
 
2. Your an Owner, since when can't you jump behind the bar, do the prep work in the kitchen, spin the music if need be, when I was an Owner I did whatever it took to lighten my employees load, to set an example and to get it done, since it was my Club to begin with.
You lead by example, remember?
 
3. Your letting your bartender, bar manager or general manager order your liquor and beer, BUT, who is double checking the orders?
It's your money, don't you think you should see how it's being spent and on what products and how much of each brand you are buying?
Take a look at your liquor inventory all those unknown brands and bottles sitting on the bar gathering dust, now tell me why you didn't question why they were ordered in the first place?
 
4. From over pouring to under pouring a short shot,  from steaks going out the back door to employees ordering dishes to eat, before their shift or after their shift, that they know very well, they are not suppose to be ordering or eating. YOU should have your back door locked or with a camera on, at all times.
Yes secret shoppers, how do you think establishments are awarded "ZAGATS", by being visited with no notice, no fanfare, no acknowledgement of them even being in your establishment.
It's called "Consistency", "Presentation, "Quality" and "Synchronized Service".
 
5. Buy your advertising, your supplies, your food, your liquor, your everything SMART.
Everything in this economy is negotiable.
Nothing is carved in stone.
Haggle, Barter, Wheel and Deal and "BUY SMART".
 
6. Manage your liquor and food costs, very simply, compare your invoices to your sales, review your inventory, check your portions, watch your pours.
Now more than ever, keep it tight, but keep it right.
 
7. Have your Employees Be All They Can Be,
From Bartenders who can spin, to servers who can cook, make sure your employees are versatile and knowledgeable in any given situation, so that
instead of a bump in the road, when somebody doesn't show up, it's simply
a slight dip.
Cross Over Training is invaluable.
 
8.  Give Those Employees who show exceptional talent, outstanding regard for your establishment a bonus, that's right you know how to berate them for their mistakes, you should also reward them for their extraordinary efforts.
It works both ways.
 
9.  Why do so many bars, restaurants, lounges, clubs have so much "Dead Space", they simply let it sit with no use for it?
Why isn't every single square foot of your establishment, either generating income or justifying it's use?
From corners to open air areas, every part of your square footage your paying rent on, why aren't you maximizing it?
 
10. Boast your Establishment's ENERGY" with a hands on, constant implementation of "THE FUN" and "THE WOW FACTORS".
The longer you let your format, your menu, your concept, your atmosphere remain the same, the lower your revenue is going to go and the lack of patrons is going to show.
 
HAVING PROBLEMS AND DIFFICULTIES IMPLEMENTING "RICHIE'S RIGHTS" IN YOUR ESTABLISHMENT, BE IT A BAR, LOUNGE, SPORTS BAR,RESTAURANT OR CLUB?
SHARE YOUR CHALLENGES WITH RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH @ 941-921-7027
___________________________________________________________________ 
 
LATIN NIGHTS ARE FADING FAST, ALTERNATIVE LIFESTYLE NIGHTS ARE COMING ON STRONG.
THE "GAY COMMUNITY" LOVES TO PARTY, THEY LOVE TO SPEND, AND THEY LOVE TO DANCE.
YOU SHOULD DEDICATE ONE NIGHT EVERY OTHER WEEK TO CATERING TO YOUR LOCAL GAY COMMUNITY.
I HAVE SHOWN SO MANY OWNERS WHO HAVE NO CLUE HOW TO CREATE A STRONG CROWD FOR AN "ALTERNATIVE LIFESTYLE NIGHT".
JUST LIKE EVERY OTHER CLUBBER, PEOPLE WANT "FUN" AND "WOW" IN THEIR NIGHT LIFE.
SURE A GOOD DJ IS MANDATORY, OF COURSE A GREAT LOOKING CLUB IS REQUIRED, BUT BEYOND THOSE BASICS, YOU NEED "ENERGY", YOU WANT "ATMOSPHERE" AND YOU MUST HAVE "A GREAT CLUB EXPERIENCE".
DON'T KNOW WHERE TO START, EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
IT'S TIME YOU HAD AN OPEN MIND AND EMBRACED EVERY POTENTIAL CLUBBER AND NOT JUST YOUR MINDSET.
 
CONSTANTLY CHANGING YOUR NIGHTLY FORMAT
 AS usual so many Owners and General Managers get lost in their zest to do business, that they confuse, convolute and create havoc by all of a sudden, taking a nightly format, and without any notice, any fan fare, any four week advance planning, promoting, producing and presenting, they just change the genre of music, the demographics of the crowd, the drink prices, the entire night.
WHAT ARE THEY THINKING?
This business is not rolling dice, craps, snake eyes.
There is a concrete method to the madness not based on impulse but on the Culture, the Music, the Lifestyles, the Trends, The Styles and the appeal you create to capture the crowds.
You listen to everybody, you act on impulse, then you wonder why you died that night with nobody in your establishment.
You have no "CONSISTENCY".............................
     
SUMMER IS HERE!
Now, the heat is on, what are you prepared to do, that you should have done last Summer, but chose to be
arrogant, and procrastinate, so the Summer passed you by as did the cash and the crowds?
How are you going to take the dog days and nights and convert them in "FUN" and "WOW FACTOR" PARTY HOURS?
Book the same bands?
Bring in the same djs?
Offer Ladies free drinks?
Not charge a cover?
Close more nights?
Lower drink prices?
Those are your plans?
At the end of the Summer, tell me how's that workin out for you?
Because right now, right here, I will tell you taking any of these money losing dummy down duds are going to cost you the Cash, the Crowds, and the Crown of the hot spot of Night Life in your area.
INSTEAD OF SLOW, HUMID, DRY, EMPTY SUMMER NIGHTS, ASK RichUnger@promotingnightclubs.com what he thinks of your "Slow Night Summer" or call Rich @ 941-921-7027
  
 
FINALLY, A FANTASTIC ASSISTANT MANAGER ON HIS WAY  TO                              MANAGER
 
 Mr.Sean Miller, Assistant Manager of the World Famous "COLUMBIA RESTAURANT" on St. Armands Circle, Sarasota is the kind of young man you wish you had working as your Manager. He is a non stop relentless, focused Assistant Manager who mingles with customers, who does not miss a dish going out, a drink being served, a dining guest wanting a special request, he is right where he needs to be, the "COLUMBIA RESTAURANT" on St Armands Circle is      fortunate to have this dedicated and committed young "TURK" in their operation.
I see a great future General Manager within just a very short period of time, because Mr. Sean Miller has the " Natural Talent & Knack & Consistency & Dedication" that only a few, very few young people in this industry of food and beverage possess.
GO SEAN GO.

 

Copyright � 2010 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
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[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.