WHY DO NEW CLUBS FAIL?

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WHY DO NEW CLUBS FAIL?

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WHY DO NEW CLUBS FAIL?
By RichUnger@promotingnightclubs.com

From Texas to California, from Orlando to Cleveland, people are spending from tens of thousands of dollars to hundreds of thousands of dollars, developing their dream what a bar or club should envision.

The typical tale goes from building or renovating or remodeling a bar or club, then opening with live radio remotes, and paying local DJs "Talent Fees" for their personal appearance.
The bars and clubs have a decent crowd for their Grand Opening, but then a few weeks down the bar, all of a sudden wonders why "The First Night's Crowd" is now off by 75%.
It's only been three Fridays, since the Grand Opening and the Club is next to dead.
Then the blame game and the panic mode sets in.
 Owners, General Managers, turn back to radio thinking "yeah that's the ticket", so they spend and spend, they give the bar away, only nobody comes.
So they "Panic Promote" working with club promoters who attract the trash crowd, and destroy any opportunity this bar or club had of thriving.
This happens every week of every month.
Is it preventable?
Of course it is.
Why would any new Bar or new Club waste money on a radio remote?
Why would any new Bar or new Club pay a DJ a "Talent Fee", when all
they are, is a local DJ, they are not Howard Stern, they are not Opie and Anthony, they are not Ryan Seacrest.
Why are they being paid in addition to the $1500 to $2000 to $3000 you are paying for the actual remote?
A Promotions Manager in Georgia, assumes her job from the Grand Opening of a Club, her strategy is way too basic, she is going to hand out flyers,as well as hire street teams, ( what a colossal mistake)  she is going to invite her friends and she is going to play "Hostess with the Mostest" when she is in for a rude awakening this alone will not pack nor even draw a decent crowd.
The problem is, her Club has no, I mean no presence on the web of any kind.
She says, "I know what I am doing, I have been a restaurant assistant manager and also handled private parties at a banquet hall" I responded, "Excuse me, but this is no restaurant, and your banquet hall skills are not going to pack this club, you are a deer in the headlights, and you should learn before you think you can even attempt to DO".
The Owner has placed his investment, his club, his entire format in her hands, I don't know if they are romantically involved, ( worse mistake is putting someone you are intimate with in charge, sorta like seeing Whitney Houston in concert right now, sadly a total disaster and heartbreaker.
This young lady has no strategies that will result in packing this club.
The General Manager is sold on Radio Remotes, ( the radio sales rep is a hottie, playing him) The Promotions Manager is in way over her head.
So, once again, a Club that just opened goes down slowly, because of total arrogance and ignorance.
As for radio, this is so typical in 2010, but, this is not ten years ago when radio ruled bars and clubs.
Those days are long gone.
Clear Channel is loaded down with debt and pushing 30 second spots on bars and clubs, that far too often are voiced over by the Production Person, who's voice is on every bar and club spot, this radio station runs.
Typically, the bar or club is tight on funds, so instead of planning a logical, take no prisoners approach, this female Promotions Person prints up flyers, pays strangers to hand them out, ( to who, nobody knows) they give the bar away, they let ladies drink free, they simply have no clue and refuse to listen, learn and leap back to attracting Women and Spenders.
Oh sure, they have a DJ, Lights, Sound, but absolutely no FUN none, definitely no WOW, none.
When you go into "McDonald's" no matter where it is located, you expect the same exact "Big Mac and Fries", but just the opposite should be true when a clubber or bar patron goes into their fave club or bar.
Each night cannot be the same, typical, predictable, stale format.
Look at the faces on the employees and they tell the whole story, " BORING".
Why hire the old DJ back, the old Manager back, the old Bartender back?
As Thomas Wolfe wrote, "You can't go home again" and I add, "And expect the same results". Take a moment to email RichUnger@promotingnightclubs.com
your thoughts on these comments, or call Rich @ 941-921-7027
 
 
WHY IS YOUR DJ HIDDEN IN A CORNER OR BEHIND A WALL OF WOOD?
IF YOUR BAR OR CLUB IS DEPENDENT UPON A DJ NIGHTLY, WHAT PURPOSE DOES IT SERVE TO HIDE HIM, TO PUT FOUR WALLS WITH A DOOR AROUND HIM, TO MAKE HIM TOTALLY OR ALMOST IMPOSSIBLE FOR CUSTOMERS TO COMMUNICATE WITH HIM?
HE IS NOT THE WIZARD OF OZ , HE IS THE CENTRAL FOCUS OF YOUR NIGHT LIFE.WHY DOES HE DRESS LIKE A SLOB, ( NO TSHIRTS, NO JEANS EVER) WHY DOES HE USE FOUL LANGUAGE ON THE MIC, ( NEVER EVER) WHY DOES HE NOT INTERACT AND GET OUT THERE WITH THE CUSTOMERS AND CREATE A BOND, A LINK, A CONNECTION???
TEAR DOWN THAT DJ BOOTH, MR BAR OWNER, MR CLUB OWNER AND USE A "DJ TRUSS TABLE", LET YOUR DJ SHINE IN THE SPOTLIGHT, NOT HIDE IN THE BACKLIGHT.
IF HE HAS AN ATTITUDE, LET HIM TAKE HIS SPINS, MIXES, AND LEAVE, HIRE A FEMALE DJ AND ADD BEAUTY AND THE BEATS.
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WHY ARE SPORTS BAR AND NIGHTCLUB OWNERS ALWAYS AMAZED THAT I CAN TELL THEM EXACTLY WHAT'S WRONG WITH THEIR ESTABLISHMENT?
JUST BECAUSE I AM IN FLORIDA, HAVING BEEN IN THIS INDUSTRY FOR 44 YEARS, I DON'T NEED TO LIVE IN
SCOTSDALE, TO TELL YOU WHY YOUR SPORTS BAR IS DEAD?
I DON'T NEED TO HAVE VISITED ATLANTA, TO TELL
YOU WHY YOUR CLUB IS ATTRACTING NOTHING BUT TROUBLEMAKERS?
FOR GIVING ADVICE, I HAVE BEEN AT THIS FORTY FOUR YEARS, ANN LANDERS BEAT ME, BY ONLY 12 MORE YEARS
 
  THE GAME IS NOT SAME, THE NEW, NORMAL AND RICHIE RANTS:
 
   MAKING MONEY IN THIS RECESSION, IT'S NOT ABOUT SERVING BREAKFAST WHEN YOU NEVER HAVE BEFORE, IT'S NOT ABOUT CREATING MORE "MEAT DISHES", IN FACT MEAT SERVINGS ARE DOWN, DINING OUT IS DOWN, NO NEED TO DESPAIR, THE ANSWERS ARE RIGHT IN FRONT OF YOU.
WITH REGARD TO YOUR BAR, THE MOST SUCCESSFUL PROMOTIONS FOCUS ON WHAT ARE FRESH "FUN" AND "WOW FACTORS", NO LONGER CAN YOU KEEP DISCOUNTING, AND GIVING AWAY THE BAR.
 AS FOR YOUR FOOD SERVICE AND CUISINE,YOUR FORMAT IS PUTTING YOUR PATRONS FEET TO SLEEP.
YOUR MENU COULD AND SHOULD BE REDUCED BY 25% WITH THE IDEAL DISHES BEING THOSE THAT SELL, TAKE FOR EXAMPLE "OUTBACK" OFFERING A "RACK OF LAMB". THERE IS NO LOGICAL, NO FINANCIAL, NO MASS APPEAL REASON TO KEEP THIS COSTLY ITEM ON THE MENU.
HAVE YOU EVER SEEN AN "OUTBACK" TV SPOT FEATURING THEIR "RACK OF LAMB" OF COURSE NOT, SO WHY EVEN MAKE OPERATORS BUY IT, STOCK IT, AND OFFER IT?
YOU SHOULD SEE IT'S PRESENTATION, THE LAMB LOOKS LIKE IT WAS NUKED AND THEN SHRUNK DOWN TO FIT IN THE PALM OF YOUR HAND.
IT'S A TOTAL NEGATIVE FOR "OUTBACK", BUT SOME "SUIT" OR "BEAN COUNTER" SEEMS TO THINK PEOPLE WANT TO PAY OUTRAGEOUS MENU PRICES FOR A SO CALLED "RACK OF LAMB".
THIS IS A MAJOR MENU MISTAKE.
TAKE IT OFF THE MENU AND SAVE THE $$$$$$$$$$$$$$$$$
AFTER READING, RESEARCHING AND REVIEWING "SUBWAY'S"NEW BREAKFAST STRATEGY, IT'S ALL WRONG.
IT HAS NO APPEAL, THE $2.50 DEAL IS NO ENTICEMENT AT ALL.
BETWEEN THE LABOR COSTS, THE AD COSTS, THE FOOD COSTS, "SUBWAY" WOULD HAVE BEEN FAR SMARTER, TO ROLL OUT A DELIVERY CONCEPT, AND GO AFTER THE HUGE "BRING IT TO ME" MARKET FOR LUNCH AND DINNER, THAN TO ATTEMPT TO GARNER MARKET SHARE FROM EVERY LONG TERM FAST FOOD BREAKFAST OPERATOR.
WHY "SUBWAY" NEVER DEVELOPED A DELIVERY CONCEPT IS ONE FOR THE GREAT FAST FOOD UNKNOWNS.
IN MY DOWNTOWN AREA ALONE, "JIMMY JOHN'S" SANDWICHES HAS SIX, COUNT EM SIX BICYCLES THAT THEIR DELIVERY PEOPLE USE TO PEDAL THOSE SANDWICHES TO LOCAL BUSINESSES FROM LUNCH TO EARLY EVENING.
SIX BIKES IN A SMALL DOWNTOWN MARKET.
TOTAL BRILLIANCE.
HIGH END STEAKHOUSES ARE FACING RAW NIGHTS.
"OUTBACK" IS ACTIVELY SEEKING A BUYER FOR IT'S "FLEMINGS" UPSCALE STEAK FORMAT.
"LONGHORN" HAS A NEW TV SPOT OUT, FEATURING A NUMBER OF DIFFERENT DISHES, THE ONLY PROBLEM IS, THEY DON'T ADVERTISE A PRICE.
THE DAYS OF SIMPLY SHOWING GLOWING DISHES OF MEAT AND TATERS, EXPECTING LINES AT YOUR HOSTESS STAND ARE OVER, GONE, FOREVER.
NEVER HAVE SO MANY CHAINS, FROM CASUAL DINING TO UPSCALE DINING WASTED SO MUCH MONEY ON TV ADS THAT ARE TOTALLY INEFFECTIVE AND UNPRODUCTIVE.
 I DON'T KNOW WHO THE POTENTIAL CUSTOMERS IN THESE "FOCUS GROUPS" ARE COMPRISED OF, THAT THESE AD AGENCIES AND RESTAURANT CORPORATIONS ARE RUNNING THESE ADS BY? BUT I DO ASK THIS QUESTION, WHEN WAS THE LAST TIME THE CEO OF "TGIFRIDAYS" OR "CHILI'S" OR "RED LOBSTER" OR "OUTBACK" ( CEO FORMER HEAD OF AVON) VISITED AT LEAST A DOZEN OF THEIR ESTABLISHMENTS WITHIN A WEEK, AND SERVED CUSTOMERS, WORKED THE KITCHEN, SEATED GUESTS AND GOT IN THE TRENCHES WITH THEIR DAY AND NIGHT EMPLOYEES TO ACTUALLY UNDERSTAND THE CULTURE OF TODAY'S DINING CUSTOMER?
SURE "DARDEN" USES "I DRIVE" IN ORLANDO THEIR CORPORATE CITY, TO OPEN UP TEST UNITS AND SEE WHAT DOES AND DOES NOT WORK.
BUT WITH REGARD TO EXISTING UNITS, FORGET THE DISTRICT MANAGERS AND AREA SUPERVISORS, IT'S TIME THE EXECUTIVES IN THE $400 LEATHER BACK CHAIRS GOT OFF THEIR TUCHUS AND WENT FACE TO FACE WITH THE VERY CUSTOMERS WHO PAY THEIR SALARIES.
THEY ARE SO OUT OF TOUCH, THAT IS WHY THEY WASTE MONEY, TIME, AND COST EMPLOYEES THEIR JOBS.
TAKE "TGIFRIDAYS" TAKE "CHILI'S", INSTEAD OF EXPANDING THEIR REALM OF INCOME BY GOING AFTER THE NIGHT LIFE AND PARTY HOURS, THEY SIMPLY OPERATE THE SAME BY NIGHT AS THEY DO BY DAY.
NO VISIONARIES AT THESE TWO COMPANIES.
BOTH JUST GOT SMACKED DOWN ON "THE TODAY SHOW", ( FIVE MILLION PLUS VIEWERS) FOR SODIUM, CHOLESTRAL AND CALORIES.
MILLIONS OF PEOPLE WATHING "TODAY" AND NEITHER COMPANY TOOK ANY POSITIVE PR TO COUNTER THE TOTALLY NEGATIVE FACTUAL INFORMATION GIVEN OUT.
SOMETIMES IN THE FOOD AND BEVERAGE INDUSTRY TOO MUCH CORPORATE STRUCTURE WILL COST COMPANIES MILLIONS IN BOTH LOST REVENUE AND PROFITS.
THE GREAT JERRY WEINTRAUB, THE EXTRAORDINARY HOLLYWOOD, PRODUCER,MANAGER, LEGEND OF ALL HOLLYWOOD, SAID RECENTLY " HEY I DON'T NEED PEOPLE TO SCREEN MY CALLS, I PICK UP THE PHONE AND TALK TO ANYONE WHO CALLS ME, WHY MAKE IT IMPOSSIBLE TO REACH ME".
YET THAT'S EXACTLY WHAT THE TOP SUITS AT CASUAL DINING AND UPSCALE DINING COPORATE OFFICES DO.
WHEN YOUR OUT OF TOUCH, YOUR OUT OF THE LOOP.
WHAT MANY OF THESE "SUITS" DO COMPREHEND IS, THIS IS THEIR DIRECT INSIGHT TO THE PULSE OF THEIR BUSINESS.
THUS THE TURNOVER IN THE IVORY TOWERS IS CONSTANT.
THE NEW NORM IS TOTALLY TRANSPARENT, AND SO MANY OF THE OLD WAYS NEED TO FADE AWAY. AGREE OR DISAGREE, LET RICHUNGER@PROMOTINGNIGHTCLUBS.COM KNOW WHAT YOU THINK OR CALL RICH @ 941-921-7027, BUT I TRULY ENJOY EMAILS MORE.  
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Once again Congrats to "TAO LAS VEGAS RESTAURANT & NIGHTCLUB for being named the #1 Independent Food and Beverage Operation with over $59million in sales.
Sharp, On The Cutting Edge, Ahead Of The Pack, Not Afraid To Take The Shot".
Exactly, how I think and have thought my entire life in this industry.
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YOUR BAR OR CLUB SHOULD BE CLASSY AND BRASSY, NOT TRASHY AND MASHY.
EVEN SPORTS BARS NEED TO JOIN THE MAJOR NIGHT LIFE LEAGUE.
 WHEN YOU CAN WALK INTO A BAR OR CLUB OR SPORTS BAR AND SEE THE LACK OF ATMOSPHERE, FEEL THE LACK OF ENERGY, OBSERVE THE SLOPPY WAY CUSTOMERS DRESS, 
THE RUN DOWN CONDITION OF THE REST ROOMS, AND SMELL THE WORN AND BEATEN CARPETS, YOU ARE IN THE TYPICAL "TRASH AND MASH" ESTABLISHMENT.
IT'S TIME TO "REBRAND", TO BRING ON THE CLASS AND THE BRASS.
WHY TOLERATE THE TRASH AND THE MASH?
WHY DO SPORTS BARS OFFER FREE BILLIARDS, BANDS WITH NO COVER CHARGE, THUS PLACING THE ENTIRE COST OF THE BAND ON THE BAR, ATM MACHINES, WHEN EVERYONE HAS SOME FORM OF PLASTIC AND SHOULD NOT HAVE TO PAY SOME MACHINE TO OBTAIN CASH TO SPEND IN YOUR SPORTS BAR.
WHAT ARE YOU THINKING?
WITH REGARD TO THE QUALITY OF CUSTOMER YOU ATTRACT,
FROM FIGHTS, TO VIOLENCE, FROM FEMALE CUSTOMERS BEING HASSLED TO CUSTOMERS NOT TIPPING, WHY WOULD YOU ACCEPT THIS KIND OF NIGHTLY NIGHTMARE?
SHARE YOUR THOUGHTS AND SEEK THE WISDOM OF RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH @
941-921-7027
FAR TOO OFTEN IT IS THE RESULT OF COMPLACENCY AND LAZINESS ON THE PART OF A SPORTS BAR OWNER, WHO JUST WANTS TO PUNISH HIMSELF, HIS STAFF AND HIS SPORTS BAR BY NOT TAKING ANY POSITIVE STEPS TO REVERSE THE NEGATIVITY.
I JUST DON'T GET IT?
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            BEWARE OF NEW CLUB DRUGS 
1. PROTECT YOUR FEMALE CLUBBERS, WHEN THEY LEAVE THE BAR TO DANCE OR TO THE REST ROOM, COVER THEIR DRINK AND MAKE SURE NOBODY DROPS ANYTHING IN THEIR DRINK.
2. ALERT YOUR SERVERS TO BEWARE OF ROVING MALE PATRONS WHO ARE HANGING AROUND TABLES, WHERE THE FEMALE PATRONS ARE ALL ON THE DANCE FLOOR.
3. ESTABLISH A "ZERO TOLERANCE" FOR DRUG USE OR POSSESSION IN YOUR CLUB AND POST SUCH A SIGN.
4. MONITOR BOTH RESTROOMS, THE HORROR STORIES OF NOW CLOSED CLUBS IN NYC SIMPLY TOSSING OVERDOSED DRUG PATRONS ONTO THE STREETS IS VERY WELL KNOWN. PROTECT YOUR CUSTOMERS, AND YOUR EMPLOYEES BY BEING VIGILANT.
5. DO NOT TOLERATE DRUG USE BY EMPLOYEES, BE THERE TO HELP THEM SEEK TREATMENT AND GUIDANCE. DO NOT IGNORE IT.
6. IF YOU WORK FOR AN OWNER WHO DOES DRUGS,
                                                QUIT.
      Mephedrone sought to be banned in the UK and the United States should follow suit
Underground drug cultures worldwide have continued to find, develop and market new designer drugs to clubgoers and the latest drug, mephedrone, has recently been linked to hospitlizations and even death in clubs all over the World..
Mephedrone is commonly known as “bubble”, “drone”, “meow meow” or “legal high”. It is imported mainly from China and sold as a plant fertilizer online, according to British police. The drug is reportedly already illegal in some nations, and British authorities are seeking to have it banned in the UK, where it has become increasingly prevalent in recent months. Use of the drug can result in severe nose bleeds, nose burns, hallucinations, blood circulation problems, rashes, anxiety and paranoia, fits and delusions.
According to Wikipedia, mephedrone is also known as 4-methylmethcathinone (4-MMC), or 4-methylephedrone. It is a synthetic stimulant and has psychoactive properties similar to ecstasy (MDMA). Mephedrone can come in the form of capsules, tablets or white powder that users may swallow, snort or inject. .
While the drug has been found in the United States, its use is not widespread yet, a search on the Drug Enforcement Administration’s (DEA) website turned up limited results, although it stated that mephedrone had been confiscated in Oregon.
 
SADLY, I KNEW THIS BAR/CLUB/RESTAURANT WAS GOING TO CLOSE
 In my Community a very nice Couple opened a multi food-beverage-entertainment
establishment called "NEW YORK, NEW YORK".
But I knew from day 1, they were not going to make it.
First, they had no "FUN", no "WOW".
Second, they catered to a much older demographic that does not spend, does not frequent on a daily basis and does not bring in large groups of spenders.
Thirdly, this establishment ran weekly ads in both the entertainment section of the daily newspaper as well as in the weekly alternative newspaper.
Fourth, The ads had no energy at all. Their ads were so basic and boring.
Fifth, The cost weekly between both ads had to be close to $800 a week.
In these "FORK THE ECONOMY" dining times, to have an $800 dollar advertising gorilla on your outstanding bills pile every single week, for "PRINT ADS" that do not work, is operating with one hand tied behind your back,
But this Owner would not budge from his mind set, and thus he lost his entire business, food, liquor, night life.
He didn't last one year.
He wasted money attempting to target the 60 plus demographic, the problem with this age group is they eat, they may, may stay for a drink and they are in bed by 10.
I asked him why he was targeting such an older market for Night Life, that is not known to stay late, spend more or are even considered a "Prime Market", but he was adamant about his course of marketing.
Thus, he closed, it is heart breaking when Owners refuse to open their thinking, and embrace the trends, the culture, the right genres of music, the specific marketing of this new era in food and beverage enticement.
Ask Rich what he thinks of your current format, email RichUnger@promotingnightclubs.com or call Rich @ 941-921-7027
PLEASE NO CLUB PROMOTERS.......THANK YOU.    
 
 SUNDAYS IN THE SUMMER SHINE WITH CASH
 BESIDES PRE SEASON NFL, HOW CAN YOU LET "SUNDAYS" JUST PASS YOU BY?
NIGHTCLUBS
LOUNGES
BARS
SPORTS BARS
RESTAURANTS WITH PATIOS
BEACH BARS
BARS WITH BEER GARDENS
ESTABLISHMENTS ON THE WATER
THESE ARE YOUR MONEY DAYS AND NIGHTS.
THERE ARE BARS ON THE EAST COAST OF FLORIDA THAT DO $25,000 ON SUNDAYS ALONE.
THAT'S RIGHT.
YOU HEARD ME.
25K ON SUNDAYS ALONE.
YET, YOUR LUCKY IF YOU DO THAT MUCH VOLUME IN A WEEK.
BUT THE DIFFERENCE BETWEEN THEM AND YOU IS, THEY DO WHAT IT TAKES, THEY ARE NON STOP POWER PROMOTING, THEY NEED NO CLUB PROMOTERS, NO NEWSPAPER ADS, THEY DOMINATE WITH THEIR FOOD, THEIR LIQUOR, THEIR SERVERS, THEIR ATMOSPHERE, THEIR FUN, THEIR WOW FACTORS, THEIR ENERGY.
YOUR CLOSED ON SUNDAY OR SIMPLY LET PATRONS WATCH GAMES ON FLAT SCREENS DRINKING BEERS, EATING WINGS.
WOW, IS THAT THE BEST YOU CAN DO?
"HOOTERS" HAS A FORMAT THAT HAS WORKED FOR THEM FOR YEARS, BUT EVEN THEY NEED TO REBRAND AND RECALIBRATE.
SUMMER SUNDAYS ARE BONUS BAR DAYS.
IF YOUR GOING TO COP AN ATTITUDE AND YOUR TYPICAL SKEPTICISM THEN BY ALL MEANS SIT AT YOUR BAR AND CRY IN YOUR DRAFT BEER.
BUT, IF YOUR TIRED OF LETTING OTHER BARS TAKE THE DAY AND THE MONEY, AND THE CUSTOMERS AWAY, ASK RICH WHAT HE THINKS?
RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH @ 941-921-7027.
IT'S A LONG................................HOT...................SUMMER  

 

Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.