SURVIVING SUMMER IN THE BAR BUSINESS
THE HEAT IS ON, AND NOT JUST OUTSIDE, BUT
INSIDE YOUR BAR, YOUR CLUB, YOUR SPORTS BAR, YOUR LOUNGE, AND YOUR
RESTAURANT AT NIGHT.
IT'S JUNE, AND IT'S HOT, HOT, HOT.
IT'S HOT FUN IN THE SUMMERTIME, THAT MEANS
BRING ON THE STYLE, THE PANACHE, THE SOPHISTICATION OF "BIKINI
EVENTS".
THERE'S A CLUB IN AUSSIE, THAT IS GETTING
BUCKED EVERY WEEK BY ANOTHER CLUB THAT PRESENTS BIKINI BULL
RIDING.
SO WHAT DOES THE DYING CLUB COME BACK WITH?
"JELLO WRESTLING".
I MEAN SERIOUSLY, WHY GO TO THE BOTTOM OF
THE GELATIN, TO THINK YOU ARE GOING TO COUNTER BIKINI BULL RIDING?
I WOULD OF TAKEN GREAT PLEASURE IN GOING UP
AGAINST BIKINI BULL RIDING JUST TO GORE THE BULL, AND EMPTY THE
PLACE OUT.
BUT THE OTHER CLUB IS NOT DRAWING ANYBODY,
THE JELLO EVENT IS A HAS BEEN, SEEN IT, OVER DONE, LAST BREATHE
FROM THE PAST CONCEPT THAT HAS NO DRAWING POWER.
YOU HAVE TO GO BUCKING FACE TO FACE BIKINI
BULL RIDING AND COME OUT PUTTING THE BULL DOWN.
IT'S NOT ABOUT DRINK SPECIALS, IT'S NOT
ABOUT JELLO WRESTLING, THE OTHER CLUB IS SO FAR OFF THE MARK, THEY
HAVE NO CHANCE OF DRAWING THE BIKINI BULL RIDING CROWD.
THIS IS NOT A TIME WHEN YOU LAY BACK, WHEN
YOU GIVE UP, WHEN YOU COPY THE OLD, WHEN YOU "PANIC PROMOTE".
"AUSSIES" WANT "THE FUN" AND "THE WOW
FACTORS" JUST LIKE AMERICANS DO.
I KNOW CLUBS THAT WITH AN OUTSIDE DECK AND
POOL THAT DO 25K ON SUNDAYS ALONE AND THEY ARE NOT EVEN IN VEGAS.
"WET REPUBLIC" IN VEGAS JUST HELD A "BIKINI
EVENT" THAT HAD VERY HOT YOUNG LADIES COMPETING, THE "CONTEST" WAS
WIDELY REPORTED BY "TMZ" AND HARVEY DOES NOT WASTE TIME ON
FEATURING ANY SEGMENT THAT IS NOT DRAWING LOTS OF VIEWERS.
OWNERS ARE A UNIQUE BREED, THEY HAVE EVERY
EXCUSE WHY NOT TO DO DO ANY STYLISH, UPSCALE, SOPHISTICATED BIKINI
EVENTS,WHAT CLUB GIVES AWAY $75 AMERICAN MADE TWO PIECE BIKINIS TO
EVERY GIRLTHAT ENTERS THEIR EVENT WITH A LIMIT OF 12 HOT FEMALES
COMPETING?
"DIANE C" SELLS YOU HER AMERICAN MADE $75
BIKINIS FOR JUST $19.99 EACH, GO TO OUR HOME PAGE CLICK ON THE
"BIKINIS FOR CONTESTS" ON THE LEFT HAND SIDE AND FOR ONCE DO WHAT
NO OTHER BAR OR CLUB IN YOUR ENTIRE GREATER AREA IS DOING.
LET YOUR LIQUOR AND BEER VENDORS PAY FOR
THE BIKINIS EITHER THROUGH SPONSORSHIP OR PRODUCT.
BUT NOPE, OWNERS WOULD RATHER SIMPLY OFFER
CHEAP BEER, HAVE THE SAME LOCAL BAND, AND JUST DO THE BASICS, WITH
A TOTALLY
DISCOMBOBULATED EXCUSE OF A FORMAT.
FINE, BUT WHEN YOU ASK THEM HOW ARE THEIR
NUMBERS, ARE THEIR CASH REGISTERS RINGING, ARE THEIR CROWDS
PRODOMINATELY WOMEN, THEY ACT AS IF THEY WERE "GOLDMAN SACHS"
EXECS TESTIFYING BEFORE CONGRESS. THEY WON'T RESPOND, BECAUSE THEY
HAVE EGG ON THEIR FACE, FROM EAR TO EAR.
THERE'S THE COLLEGE TOWN CLUB MANAGER WHO
IS AFRAID WITH HIS 5,000 SQUARE FEET CLUB TO DO ANYTHING BUT OFFER
DRINK SPECIALS, HE JUST WANTS TO GET HIS PATRONS DRUNK, HAVE HIS
COLLEGE CUSTOMERS SPEND THE LEAST AMOUNT TO GET THE MOST LIQUOR OR
BEER AND HIS OWNER IS ACCEPTING TO THIS TOTALLY FLAWED LOGIC.
THIS MANAGER LET'S HIS EGO AND LACK OF
VISION PREVENT HIM FROM GOING BEYOND "BEVERAGE BEGGING" BY
ATTRACTING A DRINKING MINDSET ONLY CROWD FOR WHAT THE BAR IS
GIVING AWAY, RATHER THAN WHAT HE IS HOSTING IN "THE FUN AND THE
WOW FACTORS'.
I AM TOTALLY AGAINST RACIAL PROFILING, BUT
WHAT I AM ALL FOR IS CUSTOMER QUALITY, IF YOU LET IN FOUL MOUTH,
SLOB DRESSED, OBNOXIOUS INDIVIDUALS, I DON'T CARE WHAT RACE, OR
RELIGION THEY ARE, THEN YOU ARE DESTROYING YOUR BAR, YOUR CLUB AND
YOUR REPUTATION.
YOU ARE PLACING YOUR EMPLOYEES AT RISK, YOU
ARE ENDANGERING YOUR FEMALE CUSTOMERS ALL IN THE NAME OF TRYING TO
MAKE A BUCK.
THE "RICHIE RANT" IS VERY SIMPLE, IF A
CUSTOMER HAS NO RESPECT FOR YOU, YOUR EMPLOYEES OR YOUR BAR, THEN
THEY SHOULD BE BANNED FROM EVEN ENTERING.
IT'S NOT ABOUT RACE OR RELIGION IT'S ALL
ABOUT CIVILITY, RESPECT, AND ATTITUDE.
I HAD AN OWNER OF A HUGE RESTAURANT/DECK /
CLUB WANNA BE AT NIGHT, TELL ME HIS CROWD WAS THE WORSE IN TERMS
OF ATTITUDE AND BEHAVIOR, HIS DJ IGNORED EVERY REQUEST THIS OWNER
MADE, CHOOSING RATHER TO SPIN FOUL LANGUAGE MIXES AND EXTREME
GENRES OF MUSIC THAT ONLY INCITE NOT EXCITE.
HIS RESTAURANT WAS DOING GREAT, HIS HUGE
OUTDOOR DECK IS EMPTY AND HIS NIGHT LIFE IS COMPRISED OF THE
TOTALLY WRONG ELEMENT AND HE IS SINKING FAST.
HE HAS NO MOTIVATION TO TAKE A "HANDS ON
APPROACH" AND CHANGE ANY ASPECT OF WHAT IS COSTING HIM TENS OF
THOUSANDS OF DOLLARS MONTHLY.
HE HAS A FAMILY TO BE PART OF, A RESTAURANT
TO OPERATE AND A NIGHT LIFE BUSINESS THAT IS DRAINING HIM
EMOTIONALLY, PHYSICALLY AND FINANCIALLY.
TO SURVIVE THE SUMMER, DURING THE DAY YOU
MUST APPEAL TO FAMILIES, DURING THE EARLY EVENING ONCE AGAIN IT'S
FAMILIES, FOR HAPPY HOUR YOU TARGET THE USUAL SUSPECTS, BUT, ONCE
IT TURNS 10PM IT'S TIME TO STEP COMPLETELY OUT OF YOUR WORLD AND
INTO THE PARTY HOUR
CULTURE.
THE KEY IS TO DO IT ON YOUR TERMS, AND NOT
BE DICTATED TO BY DJS, EMPLOYEES OR CUSTOMERS.
RICHIE RANTS:
A. Why does a Beach Bar
on Siesta Key, in Florida have plastic glasses hanging from the
over the bar glass racks that are filthy dirty and have watermarks
all over them?
The Bartender said " I
would not even drink from them".
Why does the same Bar
charge $5 for a glass of wine on a slow Sunday afternoon at 4pm,
when they should of been charging $4 for this, their cheapest
Southern Wine and Spirits House Wine, and thus letting the
bartender keep the $1 change, rather than pouring what amounts to
a jello cup of wine?
Further why does this
same bar, have an "ATM" Machine, when 99% of People per the VP of
SUNTRUST BANKS, said, "they have debit cards, nobody maybe 2
people out of 1000 have an atm only card".
Why would this beach bar
charge their customers $2 or $3 in fees, when all the customer
wants is to spend cash at this bar?
Get rid of the antiquated
, outdated AMT Machine and simply take the customer's debit card ,
it costs you less to process a debit transaction then it does a
credit card transaction.
(Of course Strip Clubs
need an "ATM", because their customers want privacy and to be
discreet about what their charge card statements reflect as
expenditures and where.)
Does this beach bar hold
stylish Bikini Events, of course not, the same basic boring guitar
players weekly, no energy, no fun , never any wow.
Finally, the Blender
Pitchers, they put in their blenders to make frozen drinks, are
just as filthy and water spot stained.
Just a tip, put in a
water softener, and use "GREEN" liquid detergent.
Can you imagine selling a
local beer brand in the bottle cheaper by $3 than the cheapest
wine you pour?
Talk about a switchero.
B. Why does a Bar Owner
offer "Trivia" and " Open Mic" nights and then wonder why nobody
comes?
Seriously, who on earth
wants "Trivia" and "Open Mic" nights in this heat?
I love Musicians, but
when they jam, they don't spend on drinks, they are totally into
their music, which is great, but the bar is not making any money
from the jammers or the jam watchers.
I have created live music
events that generate both food and beverage sales in the
thousands of dollars depending on the size of the bar or club.
C. A Recent Email, "I am
the bartender at a huge club and was just made General Manager
what do I do for promotions".
I respond, "May I ask why
on earth were you offered the job and why did you accept it, when
you have no clue what to do?"
NO
RESPONSE............................................
D. A Promotions Manager
of a club wrote me in a panic, " I have told the Owner over and
over what you write and what he keeps doing that is killing this
club, spending on radio, giving away drinks, letting everyone in
free, letting anyone dress any way they want, playing hard core
hip hop, scaring female patrons away never to return, what should
I do?"
I responded "QUIT and
forgetabout this Owner lost in their own world of denial and
refusing your honest and RIGHT ON insight.
His Response" Thanks Rich
I was thinking that but did not want to admit it to myself in such
a frank and honest way. I did quit and feel so much better, I am
going to work for another club, who's Owner is far more grounded
and dialed in".
(GOOD FOR YOU and BEST OF
LUCK)
E. Longhorn Steakhouses
runs TV Ads that feature a small Steak, and a few scallops, it's
their new "Steak and Seafood" dish, they price it for $14.95 which
is the biggest overcharged dish I have seen this year.
At the highest, this
plate should not be more than $12.95
Compare the Quality, the
Quantity and the Price of "OUTBACK STEAKHOUSE'S", "Steak &
Seafood Cheap to Eat Dishes Vs LONGHORN'S and you would shake your
head in amazement.
"OUTBACK" out does
"LONGHORN" like Phil did, at "THE MASTERS".
F. Talk about a
fantastic, no holds barred, "RICHIE ROCKS" Tv spot, "HOOTERS" wins
the "MORE THAN A MOUTHFUL" Award, featuring Characters dressed as
"Ronald McDonald", "The Burger King" and "Wendy", all seated at a
booth in "HOOTERS" the message, the meaning, the mass appeal, and
the mojo are all worthy of an "ADDY" for the Ad Agency.
This Tv Spot is a Zinger
with Zest.
G. Bar & Nightclub Pros?
HARDLY.
Instead of copying what
every other bar or club is doing, "BE A BAR OR CLUB LIKE NO OTHER
IN YOUR AREA".
Your right now in the
heart of the heat, it's SUMMER, what are doing to pack your bar or
club, what are you doing as a Sports Bar to keep the crowd when
the game is over?
Why can't Sports Bar
Owners ever think beyond the game, the beer and the wings?
Why can't Strip Club
Owners ever think beyond having just beautiful dancers, but also
having "FUN" and "WOW"?
Ask
RichUnger@promotingnightclubs.com
what he thinks, email
him and let it pour out of you, or call Rich @ 941-921-7027, but I
do prefer emails, they tend to be more detailed.
_______________________________/
Some recent "REMARKS FROM
OWNERS IN DESPAIR" along with my blunt and no holds barred
RESPONSES:
1. I have the nicest
looking bar in the entire Community.
(BUT YOUR BAR IS EMPTY)
2. I have the largest
dance floor in the entire area.
(BUT YOUR CLUB IS DEAD)
3. I spend more on radio
than any other club in my entire area.
(BUT YOUR CLUB IS DEAD)
( Why is the same Station
Production DJ voicing over your spot and every other club's spots
that run on the Station, and why are your spots airing back to
back with your competition?)
4. I serve great food,
and wanted to expand into Night Life, I had a club promoter (
WORSE MISTAKE EVER) approach me who promised me a packed night,
with lots of women and high caliber drinkers, who would spend.
But instead we had the
worse dressed, rude, crude, and obnoxious group, not even a crowd,
but maybe 50 or 75 people mostly men, very few women, and when
they all left, the bathrooms were vandalized, empty pints of
liquor were found on the floor, and all the promises, and hype
turned out to be total "BS".
( I told you so, over and
over)
5. I have only been open
two years, and my club is dead, I have spent thousands on radio,
held ladies drink free, let everyone in free, nobody and I mean
nobody even comes near my front doors.
( That is because all you
have done is listened to all the wrong people, spent way too much
money and panic promoted instead of "WISELY HOSTED THE FUN & THE
WOW FACTORS".)
..
6. My DJ dresses like a slob, sneaks drinks
into the booth, spins specifically what I asked him not, brings
females into the booth while he is suppose to be working, has an
attitude that without "Him", my club will not survive.
( Fire his Tuchus NOW, not only will your
club survive it will THRIVE when you have a sharp dressed, high
energy, personable, pro behind the wheels of steel)
7. I always read your "BIKINI THIS" and
"BIKINI THAT" but I have tried bikini contests and they were a
joke, no girls showed up, it was a disaster.
( Sure it was, you did everything in the
same basic boring bikini format, that always fails, you had no
clue as to stylish, sophisticated and sizzling Bikini Bashes that
bring out the hottest women and the biggest Spenders.
It's not about a Contest, it's all about
both a "Fashion Explosion of Swim Wear" first on the cat walk and
then, that's right then a "MODEL SEARCH" , TWO, TWO EVENTS In One
Night that packs your bar or club Wall to Wall.)
8. I put over $200,000 into my bar I
redecorated with new bar tops, new high tops, new bar stools, new
carpet, new LED, new sound, a new dance floor, new A/C Unit, new
bathrooms, brand new bathrooms, new video and sound, I went all
out and still no business.
( You spent way too much money on
renovating and saved no Funds for communicating and marketing
this fresh new "ENERGY", "STYLE", ATMOSPHERE" and "IMAGE" that you
put your blood, sweat, tears and cash into creating.
You became obsessed with adding this and
enhancing that, you forgot to place a priority on "PACKING THE
PLACE)
9. I am not in the Entertainment Sector of
my Community, I am off the beaten path, and I can't seem to
attract customers to my destination location.
( That is because you are not giving anyone
a single reason to make the drive, take the walk and you have ZERO
"FUN" and NADA "WOW FACTORS".)
10. I bartend, I dj, I cocktail at this bar
and it's a big bar, I love my job, but the place is so slow, I
can't make enough $ to pay my bills.
The Owner will not listen to anyone, will
not keep an open mind to changing his format and everybody who
works here is bummed out.
( As I said to a Promotions Manager at
another club, "QUIT", why continue to work at a dead bar.
Owners often are set in their ways and
refuse to understand, comprehend or embrace "CHANGE" that they are
in desperate need of. Why walk through those doors knowing your
going to be standing around, not making any money and go home
disgusted again? QUIT NOW)
11. I am just wondering Rich, is it
possible to take a club with a bad reputation and turn it into a
club with a good reputation?
( The most daunting challenge in this
industry is taking a club with a totally negative vibe, horrible
image, and terrible perception in the Community and turn it into a
Positive, high energy, customer friendly, warm and fuzzy club.
The success rate is 10%.
It can be done, but not without addressing
every single facet of the club's format, policies, music,
employees, marketing, and management.
It takes up to 90 days to make such a
conversion and requires a totally hands on, everybody on the same
page, no more nonsense, no more game playing, Mentality)
12. I let a new Club and Bar open in my
area and I did NOTHING to steal their thunder, nope. I thought my
bar and club owned the local market and we were immune from any
other bar and club opening, that would affect our business.
( And then you woke up and ended up taking
a balcony seat as this new place took your customers, stole your
energy and dominates your market, what a major oversight on your
part, now what are you prepared to do?)
13.) I own five casual dining
establishments, and I split my beer brands up 50/50 between the
BUD Vendor and the Miller Vendor, do you think this is a wise
strategy?
( NO, it's like trying to have 2 wives, why
when "BUD" and now "INBEV" has so many new beers, imports, and
they are the leading Beer Company in the World, they go out of
their way to provide you with on premise support, off premise
requests, why take out their "Taps" to put in less selling, less
popular and less pertinent beers? The same way whomever is in your
well, is your main Liquor Source, that also works hard for you,
should be the same way your beer presentation is.
Please do not tell me that the
Miller Vendor is as dedicated, committed, and goes the extra mile
for you, as the BUD Vendor does?
Look for yourself, the actual market share
of "BUD" and it's entire Family of Brands and then review
"MILLER/COORS" and their array of brands, then you honestly tell
me who has the Tap, The Bottle, The Can Market Share that is far
and away the "King of Beers"? Nobody pays me for my remarks, the
facts and the sales speak for themselves)
14. I have three "bouncers" that wear black
T-shirts that in bright yellow, say "SECURITY" on the back of
them, I think it's time to change the word to "STAFF", what do you
think Rich?
( I think both words, "SECURITY" and
"STAFF" are past their prime, outdated and they are Job Titles
that no longer fit in the format of any bar or club or sports bar
or lounge or even restaurant with Night Life.
They are associated with pencil neck, big,
tough looking, dressed all in black,
JET LI wannabe, who should no longer be
positioned at your front door or for that matter in any high
profile manner within your atmosphere.
If your drawing the kind of crowd that
requires these kind of individuals, you are in a world of hurting)
15. My Partners are running our bar into
the ground, they are spending like drunken sailors, they are
drinking out of control in front of the staff, and we are all at
each other's throats, because of the lack of business, what would
you suggest?
( I would either ask them to buy you out
and get out ASAP or tell them to get out and you will make
payments to them. It's one or the other, because the bar is
suffering and the employees morale is in the toilet.
You all invested a great deal of money on a
dream and ego, well reality set in, nobody knew the first thing
about running a bar, you did everything wrong, spent way too much
money and now are just trying to stay open.
It's either they go or you go)
ANY OF THESE TRUE SITUATIONS APPLY TO YOUR
BAR/CLUB AND YOUR LIFE?
Or call Rich @ 941-921-7027, but it really
is telling, when you email, so please do.
IT'S FIVE OCLOCK
SOMEHWERE, BUT NOT AT YOUR BAR HERE.
WHY IS YOUR BAR'S HAPPY
HOUR ONLY FROM 4PM TO 7PM?
WHY DO YOU CHASE YOUR
HAPPY HOUR PATRONS OUT THE DOOR AT 7PM?
YOUR HAPPY HOUR WOULD
DOUBLE AND TRIPLE YOUR PRESENT CASH FLOW, IF, AND THAT'S A BIG IF,
YOU "REBRANDED" YOUR HAPPY HOUR TO REACH OUT TO FAR MORE FEMALES,
TO FAR MORE YOUNG PROFESSIONALS AND TO FAR MORE FRESH FACES?
NOPE, YOU CHOOSE TO
CONTINUE TO BE STUCK IN TIME AND KEEP OFFERING YOUR HAPPY HOUR IN
THE MOST BORING, OUT OF DATE WAY TOO SHORT, TOTALLY VOID OF ANY
"FUN" OR "WOW", BECAUSE YOUR EGO IS BIGGER THAN YOUR WILLINGNESS
TO EMBRACE THE NEW POWERFUL HAPPY HOUR WAY.
IT'S NOT THAT YOU DON'T
GET IT, IT'S YOU REFUSE TO ACCEPT IT.
CONFIDENCE IS
EVERYTHING, "FUN AND WOW DRIVEN".
"RESULTS
FOCUSED".............................
ASK
RichUnger@promotingnightclubs.com
what he thinks, or call Rich @ 941-921-7027 but hey, put it in
email, it makes for a much better understanding of your situation.
_________________________________________________________/
YOUR AFRAID TO MAKE
CHANGES, ENHANCE YOUR FORMAT, EXPAND YOUR ENERGY, YET "DOMINO'S
PIZZA", GOES ON A MAJOR MULTI MILLION DOLLAR ADVERTISING BLITZ TO
ADMIT "OUR PIZZA RECIPE IS AWFUL, OUR FORMER CRUST TASTED LIKE
CARDBOARD, OUR SAUCE WAS LIKE KETCHUP"
DOMINO'S ADS SAID
EXACTLY THIS IN THESE WORDS.
THEN..........................................THEY ROLLED OUT AN
ALL NEW CRUST SAUCE AND CHEESE.
"DOMINO'S" PUT IT ALL ON
THIS ONE HAND AS IF THEY WERE IN THE WORLD SERIES OF POKER, THE
GAMBLE PAID OFF BEYOND THEIR WILDEST DREAMS.
STORES OPENED MORE THAN
ONE YEAR EXPERIENCED AN INCREASE OF OVER 14% THE LARGEST QUARTERLY
SAME STORE SALES JUMP EVER RECORDED BY A MAJOR FAST FOOD CHAIN.
JEREMY WHITE EDITOR OF "PIZA
TODAY" PROCLAIMS "DOMINO'S IS REALLY KICKING IT RIGHT NOW".
THEY SURE ARE,WHY?
BECAUSE THEY HAD THE
MOXIE AND CHUTZPAH TO DO WHAT IT TOOK TO STOP LAYING OVER AND
BEING SLICED BY COMPETING PIZZA CHAINS, INSTEAD THEY LET IT RIDE,
BUT, THEY HAD A STRATEGIC GAME PLAN THAT WAS A SOLID WINNER.
THIS SAME METHODOLGY
GOES FOR YOUR BAR, YOUR CLUB, YOUR SPORTS BAR, YOUR RESTAURANT
WITH VERY LITTLE NIGHT LIFE, YOU WANT TO GENERATE A
RECORD BREAKING INCREASE IN VOLUME, TRAFFIC AND PROFITS, THEN
THROW YOUR OLD , WORN,
TORN AND DULL FORMAT
OUT, I MEAN ADIOS AMIGOS AND BRING ON "THE FUN" AND "THE WOW
FACTORS".
ASK RICH UNGER WHAT HE THINKS EMAIL
RICHUNGER@PROMOTINGNIGHTCLUBS.COM
CALL RICH @ 941-921-7027, BUT PLEASE EMAIL,I PREFER TO READ IT AND
GRASP IT, RATHER THAN HEAR IT.
==============================================================================
THE PANIC PROMOTING AWARD OF
THE MONTH GOES TO...................................A SUPPOSEDLY
HOT CLUB IN MY OWN TOWN
HERE'S THEIR FORMAT,
THURSDAY NIGHT: LADIES NIGHT,
LADIES FREE WINE AND WELLS ALL NIGHT, MEN 2 FOR 1 TILL MIDNIGHT.
WOW WHAT A CONCEPT, LET THE
LADIES DRINK FOR FREE ALL NIGHT LONG, LET MEN HAVE 2 FOR 1 TILL
MIDNIGHT AND THROW IN A DJ.
NOW THAT'S ORIGINAL.
BUT WAIT,
FRIDAY NIGHT: EVEN THOUGH
YOUR IN A MUCH SMALLER RADIO MARKET, BRING IN A RADIO DJ FROM THE
HUGE CITY MARKET, THEN ADD $2 WELL AND DRAFTS FOR EVERYONE, WITH
OF COURSE FREE WINE FOR THE LADIES UNTIL 11PM.
THIS IS FRIDAY NIGHT, WHEN
THEY SHOULD HAVE A LINE OUTSIDE AND FOR "FUN" AND "WOW" GALORE,
INSTEAD THEY ARE "BEVERAGE BEGGING".
SATURDAY NIGHT: ONCE AGAIN
THE SAME RADIO STATION DJ FROM THE HUGE CITY MARKET AN HOUR AWAY
WITH $2 WELL AND DRAFTS FOR EVERYONE TILL 11PM, BUT WAIT, THERE'S
EVEN MORE, THE FIRST 25 WOMEN IN AFTER 9PM DRINK FREE ALL NIGHT.
WHAT ON EARTH IS
THIS CLUB THINKING ?
THIS IS SUPPOSE TO BE OUR
AREA'S HOTTEST CLUB?
NOT ONE WORD ABOUT
"FUN", NOT ONE PROMOTION WITH "WOW".
JUST GIVE AWAY THE BAR, PAY
THE BIG CITY RADIO STATION DJ, AND I GUESS CROSS YOUR FINGERS
SOMEBODY ORDERS CALL BRANDS OR TOP SHELF.
THEN WASTE ABOUT A QUARTER OF
A PAGE IN AN ALTERNATIVE NEWSPAPER ADVERTISING THIS.
ADD UP THE COST OF ALL THE
LIQUOR GIVEN AWAY, SOLD TWO FOR ONE OH AND FOR $2, ADD THE FEE FOR
THE BIG CITY RADIO STATION DJ,THROW IN THE AD IN THE ALTERNATIVE
NEWSPAPER, THEN TELL ME HOW YOUR MAKING MONEY HAND OVER
FIST????????????????????????????????????????
CONGRATS ON WINNING THIS
MONTH'S "PANIC PROMOTING", "BEVERAGE BEGGING" AWARD.
HAPPY SUMMER NIGHTS, ALWAYS
REMEMBER YOUR NOT DONE UNTIL YOU BRING ON THE "WOW" AND THE
"FUN".
