THE BIGGER THE CLUB

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THE BIGGER THE CLUB

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TTHE BIGGER THE CLUB THE MORE MISTAKES YOU MAKE
 
BAR/NIGHTCLUB TEACHABLE MOMENTS:
 
 Rich, our main Events this Month are a glo party with all black lights, and a I kissed a girl night, best kiss wins a prize.
Our Major Problem is, no turn out, and we hold 1500 people.
 
My Response:
                          Why would you with 1500 Potential Party People to attract, hold such lame Promotions as an "All Black Lights Party" and a "I kissed a girl Night"?
Katy Perry's hot new single is "California Gurls",  the #1 song of Summer so far. As for "I Kissed a Girl", it's been done, spun, played and over with.
Whom ever is creating these lame promotions should be replaced, sad but true, this club is dying.
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Rich, I own a 10,000 square foot pool hall and sports bar, I am 35, my Partner is 65.
I agreed to let his two daughters run the entire operation.
They have 16 different vodkas behind my bar or shall I say " Our Bar"
I am miserable. I have no say, no input, and feel like my  investment means
nothing to them.It is my worse nightmare, what do I do?
 
My Response:
                         The age disparity between you and your Partner, along with your
agreeing  to let his two daughters manage the Pool Hall and Sports Bar, leaves
you very little wiggle room.
Offer to let him buy you out, because you have put yourself up against the wall,
both in being unable to be hands on day to day, being in the management, and in overall operational decisions.
You are not just discussing every aspect of this operation with him, but with his daughters as well, 
Why would you relinquish  a fair and equitable management arrangement and instead give him and his daughters almost full control?
The liquor salespeople are "playing" these two daughters, burying them with brands and bottles that will never pour, 16 vodkas, I would say ten of them have never been opened or poured yet. 
You are paying his two daughters to do your job.
It is what it is, and sadly it isn't for you.
I see The Barbarians at the gate.
Very, Very unwise business arrangement, there is no easy solution to this two and a half year so far, nightmare.
I cannot even fathom why you agreed to such a one sided power play.
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Hey Rich, My Club holds 400 Plus Patrons, I opened in October of last year, the first Month was great, but since then business has gone down so far, that this past Friday Night I had 15 people, this past Saturday Night I had 6 people.
I am a destination location, my club looks great, Please tell it to me straight up.
 
My Response:
                            (Shaking my head) I feel so bad for you, when a club holds 400 Plus Guests, and your seeing just a handful of people on weekend nights, you have allowed your club to slowly die.
You have listened to everyone who knows nothing and did what they said.
You have allowed competing clubs to bury you.
Either find a source of financial flow to reinvigorate this Club, and fast, or try to sell it, the problem is when you attempt to sell a Club that has no business, the only value you have are the fixtures and equipment, that no matter what you paid for them brand new, the vultures offer you pennies on the dollar now.
Your first year should of been a honeymoon, you should of been packed.
You should of had Women, Women and more Women clamoring to party at your Club.
It doesn't matter if your rent is dirt cheap as you say, your not taking advantage of the low ball rent, by rolling in cash, instead your flowing in red.
Why didn't you contact me before you even opened, and not waited until before your almost gone? 
 
 Hi Rich, My Partner and I built a beautiful three room bar, sports bar, club all under one roof and nobody is coming in.
We tried one free weekly newspaper after another, three in all, nobody came in, now we are trying Clear Channel Radio, the spots are expensive, they are just 30 seconds long, my Partner ran the spots the Wednesday, Thursday and Friday before the Saturday Event, and again, nobody showed up.
What are we doing wrong?
 
My Response:
                          What are you doing right? You are waiting far too long to market your events.
You are using forms of media that are antiquated, outdated and have lost their ability to reach the masses, you are not targeting your advertising, but simply spending money throwing darts at a board and hoping one hits near the bulls eye.
Nothing you are spending your valuable marketing dollars on, is fresh, edgy, new,
result driven.
Your Newspaper Ads you sent me were totally a mish mash of words with no artwork and no eye appeal.
The Radio Spot you sent me sounded like a NASCAR Announcer talking about a wreck. No ear appeal at all.
You have zero creativity, you bounce from one old used worn out form of advertising to another, and expect results?
You are not even paying for the cost of the print ads or radio spots, when nobody is even showing up. I regret to inform you that whatever the Concept your trying to
present, NOBODY, I mean NOBODY is interested.  
Who is suggesting you waste all your money on these totally ineffective old worn out, rode hard, put up wet, and with a lot of lather advertising methods?  
 
  Rich, I am the Owner of a Sports Bar/Nightclub, we are the closet bar to the College, about 5,000 students or so, during the School Year, we are packed, five nights a week, however in the Summer, we struggle to get people in, we have a capacity of 75 to 100 in the Sports Bar, and over 150 in the Night Club.
We also have an outdoor patio with a fire pit, djs, Wed. Thurs. Fri. I just feel like I need some new energy in the mix?
What say You?
 
My Response:
                          Where is your Summer Game Plan? Where is your "Summer Set Of Strategies", where is your "Summer Marketing Campaign", where is your "Summer FUN and your Summer WOW"?
You have at least 45 more days until your students return, how are you going to survive, let alone thrive?
Your simply throwing darts against a board, hoping one lands near the bulls eye.
I suggested you change your way of thinking and get creative and energized, but you chose not to. I hope you make it through Summer, but you have no one to blame, but yourself.
_________________/
 
The Premier Beach Bar in Florida is "THE BEACH CLUB", they have other competing dive beach bars around them, but they rise above the sand, the surf to stand out and stand above with "Premier FUN and WOW FACTORS". They do not join in "The Pub Crawls", why should they? They stand out and they make serious cash.
They attract hot women.
They run a tight bar.
Their bar inventory is "Spot On".
Their atmosphere is ideal.
Their employees are at the top of their game.
Their ENERGY is on full throttle.
Mike the Owner eats, sleeps and breathes his "Beach Club", 24/7 and it shows.
He has his mind set and nobody from any other bar can touch his.
Come to the Beach, Dr Beach calls the "Second Best Beach In The World"  and experience
"THE BEACH CLUB". It's like Paradise and it RULES over every other bar on the Key.
What a refreshing pleasure to see an "OWNER" who actually "GETS IT", rather than
so many Owners who have no clue. 
 ___________________________________________________________________________________
 
 Pour your heart out to RichUnger@promotingnightclubs.com but don't expect a "warm & fuzzy" response, he holds nothing back, you can handle the TRUTH, can't you? Or Call Rich @ 941-921-7027.  
 ________________________/
 
 
AN OLD, AWFUL REPUTATION ON THE WATER LOCATION, NOW OPENED AGAIN WITH OVERPRICED FOOD AND NO ENERGY AT ALL:
  Your opening a worn out, worn down, awful reputation, longtime waterfront outdoor, indoor , upstairs  bar and dining challenge.
Years and Years ago it was a hot spot, only to be destroyed  by drunk
owners, lame owners and dumb owners.
Now  a group of Partners come along and pour money  into the A/C, the kitchen, the electrical, the interior, fixtures, furnishings, but otherwise the place remains the same. Can you imagine using paper napkins and cardboard plates to serve these dishes at these prices? ( Menu listed below)
The menu is so overpriced and flawed, that I cannot understand how any
establishment, trying to make a major comeback in  this dining depression
 rolls out a menu with:
3/4 pound of peel and eat shrimp for $15.99 ( That's Peel & Eat mind you)
Grouper Oscar $24.99
Baked Rainbow Trout $17.99
Six Ounce Filet Mignon $22.99
Bone in Rib Eye Steak $23.99
Half of Roasted Chicken $15.99
Grouper Sandwich $15.99
A Basic Tropical House Salad $9.00
Onion Rings, I repeat basic Onion Rings $7.99
These Partners obviously never heard of the "Small Plate Evolution"
 The Menu is way overpriced, you cannot take a  rundown, beat up, awful Reputation Location and Bring Back Spenders and Women with  a menu
that belongs in an upscale dining venue, then in a beach type, waterfront
as the new owners call it "BAR & GRILL".
I mean it's an oxymoron. Sadly there is no "FUN", no "WOW FACTORS".
They have no FOCUS,  no FORMAT, and no FORWORD  THINKING.
The Format, the Concept, are all from days gone by.
I tried to offer "Free Advice" but the ego, the arrogance and the denial of the new Owners is beyond my comprehension.
I give this place sadly a year tops, if, if that long.
It has nothing going for it.
The Employees, I mean when you have female servers wearing uniform tops, with their bellies hanging over the top, what are you thinking?
When you place your first marketing, an ad in an alternative newspaper that comes out on Thursday and your "Soft Grand Opening" is that Saturday and Sunday,what are you thinking? Their ad was hideous, when you close for Memorial Day and have your Grand Opening  on the Wednesday of that Monday Holiday Week, again, what are or what were you thinking? Someone please explain to me this entire way of operating, please, I am still lost in the Rib Eye with the bone for $23.99( The Bone, who wants TO PAY for the bone ?)
WHAT ARE THEY THINKING????????????????????????????
Sadly their two day  "Soft Grand Opening" over Memorial Day Weekend was a total BOMB. WHEN ARROGANCE OVERTAKES COMMON SENSE AND PRACTICALITY, HOW CAN YOU SUCCEED? They are trying to sell "Gift Certificates" on their new web site, Nobody, Nobody,  uses Gift Certificates anymore, HELLO..............
Food and beverage Establishments offer "GIFT CARDS" NOW.
It's 2010. And now, during this Try To Survive Summer, is not the time to push "Gift Cards".
PUMP, PUSH, PACK this brand new Place. 
MAJOR UPDATE TO THIS SITUATION:
TWO OF THE SILENT PARTNERS FORCED THE OPERATING PARTNER AND HIS WIFE OUT OF THE ESTABLISHMENT BY POLICE/RESTRAINING ORDER, THESE TWO SILENT PARTNERS ALSO VOTED TO REMOVE THIS OPERATING PARTNER FROM ALL MANAGEMENT, MARKETING, ON PREMISE DECISIONS, BASICALLY TELLING HIM AND HIS WIFE YOU ARE OUT.DUE TO THIS SITUATION OF NO BUSINESS.  ALMOST ALL THE STAFF WERE LAID OFF WHO JUST WENT THROUGH TRAINING SESSIONS AND HAVE NOT EVEN BEEN PAID FOR THOSE HOURS YET. 
SHAME IT TOOK ALL THE MISERABLE MOVES, STUPID SPENDING, FAILING FORMAT, ALREADY MADE BY THIS PREVIOUS OPERATING PARTNER TO STOP THE MADNESS, LOSS OF HUNDREDS OF THOUSANDS OF $.
BUT SUCH IS THE NATURE OF LETTING A PARTNER ACT ON BEHALF OF ALL THE PARTNERS, WHEN THAT PARTNER HAS A LOSING TRACK RECORD IN THE FOOD AND BEVERAGE INDUSTRY FOR THE PAST 20 YEARS .I TRY SO HARD TO GET THROUGH TO OWNERS AND PARTNERS, THEY ARE LOST, JUST LOST IN SPACE. THIS PAST SUNDAY THEY MAYBE DID $500 IN REVENUE, WHEN THEY SHOULD OF GENERATED OVER $5,000. IN FOOD AND BEVERAGE SALES, BUT THEY WERE DEAD, THE PLACE A GHOST TOWN, THE MANAGERS HAVE NEVER EVER HAD THE BACKGROUND, EDUCATION, OR EXPERIENCE TO DEAL WITH THIS CRISIS.
I TRIED AGAIN TO GIVE THEM SOME DIRECTION, BUT ONCE AGAIN EGO AND ARROGANCE OVERTAKES
COMMON SENSE AND PURE LOGIC.
_________________________________/  
    
 
WANTING TO BE PACKED IS NOT EVERYTHING, BEING PACKED IS.
SOME OWNERS SCREAM OUT " I NEED IDEAS", OTHERS YELL " I HAVE NO CONSISTENCY" A FEW SAY "THERE IS NO INTEREST IN MY NIGHTLY FORMAT"
BUT NONE OF THEM DO ANYTHING TO "REBRAND".
NONE OF THEM DO ANYTHING TO ATTRACT HOT WOMEN.
NONE OF THEM DO ANYTHING TO CHANGE THEIR FORMAT FOR THE BETTER.
NONE OF THEM DO ANYTHING BUT GIVE AWAY THE BAR.
NONE OF THEM OPEN THEIR MINDS AND USE LOGIC TO TURN THEIR BARS AND CLUBS AROUND.
IF THEY WERE SO GOOD AT BEING OWNERS THEY WOULD BE PACKED RIGHT NOW.
IF THEY WERE SO GOOD AT BEING OWNERS THEY WOULD NOT WASTE MONEY ON:
CLUB PROMOTERS
FLYERS
RADIO SPOTS
CHEAP BEER
LOW PRICE DRINKS
FREE COVER
FREE DRINKS
ADS IN ALTERNATIVE NEWSPAPERS OR ANY PRINT PUBLICATION
RADIO REMOTES
WAITING WAY TOO LONG TO PROMOTE AN EVENT.
IF YOU OPERATE LIKE THIS, SHOW ME THE MONEY, SHOW ME YOUR PROFITABILITY?
BECAUSE THERE IS NONE.
Ask RichUnger@promotingnightclubs.com what he thinks, you've listened to everyone else, why not hear what "THE EXPERT" has to say?
 
                BIKINIS, BIKINIS, BIKINIS, BIKINIS
EVENTS, FASHION REVIEWS, CHALLENGES, COMPETITIONS
DESIGNER PREVIEWS, SPLASHES, & CONTESTS
SO, here it is July and you still don't get it.
Female Customers are coming into your club tanned, but you  can't comprehend that, capitalizing on "Bikini Concepts" are where the cash is. STOP THE DENAIL FOR JUST A MOMENT AND THINK OF THIS, YOUR THE ONLY BAR, THE ONLY CLUB, THE ONLY SPORTS BAR IN YOUR ENTIRE COMMUNITY THAT GIVES FEMALES A FREE USA MADE TWO PIECE $75 BIKINI FREE, THAT'S RIGHT FREE FOR JUST ENTERING YOUR EVENTS. ALL YOU PAY IS $19.99 A BIKINI OR LET YOUR BEER COMPANY BUY THEM FOR YOU. CALL BIKINI DESIGNER "DIANE C @ 941-266-7965,
IF, YOU CAN PUT UP AN ABOVE GROUND POOL ON, NEAR YOUR PATIO, BEHIND ( HA, HA) YOUR BAR'S BUILDING BUT ON THE PROPERTY, NEXT TO YOUR CLUB, PUT UP THE BIGGEST ABOVE GROUND POOL YOU CAN, AND EXPECT TO GENERATE $10,000 EACH SATURDAY AND SUNDAY, PROVIDED.......................... YOU FOLLOW MY "DAYLIFE" FORMAT.
MAKE SURE YOU CAN SERVE FOOD AND DRINK OUTSIDE.
MAKE SURE YOU MEET ALL CODES AND ORDINANCES.
THEN PREPARE TO DO MORE DURING THE DAY, THEN YOU DO @ NIGHT.
IF YOUR BAR OR CLUB OR SPORTS BAR CAN TAKE OVER THE POOL @ A LOCAL MOTEL OR HOTEL, THAT IS EXPERIENCING A DOWN, A SLOW SUMMER, GRAB THE OPPORTUNITY, WORK OUT AN ARRANGEMENT AND SPLASH INTO THE CASH.
EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH @ 941-921-7027    
You attract beautiful Women.
You bring in Men who spend.
You create a SUMMER SIZZLING SATURDAY & SUNDAY  Event.
You dominate your competition.
You do it with style, class, sophistication.
But you would rather be stubborn, arrogant and steadfast in simply laying over and doing very little business.
Name me one establishment in your entire area, that is giving away a free USA made $75 bikini to every contestant up to 12 who enter your weekly event?
Diane C sells you her assorted, gorgeous bikinis for just $19.99 buy 12 and run with your very own "BIKINI BASH".
I have never seen so many empty bars that hold over 200 customers, just open with no one inside, because besides way too cheap beer & drinks, and the same old local band, they have NOTHING, NOTHING to attract hot women and men who spend.
Go ahead let tens of thousands of dollars pass your registers by this Summer.
I know bars that have a pool that do $25,000 on just Sundays with Bikini Bashes.
Yet, you refuse to win, and would rather take that attitude of yours and suffer.
When you realize the time is now and you refuse to lose, email RichUnger@promotingnightclubs.com or call Rich @
941-921-7027
When are you going to come to the realization that your out of touch, out of synch and at a total loss for what works in 2010?
First admit it to yourself, then accept it, then REBRAND, REINVENT, REFORMAT and REPOSITION to RETAKE the Market share and then some that you have lost.
_________________________________________/
 
HELP THOSE IN THE OIL SPILL AREAS
Your one of the fortunate bars, clubs, sports bars, lounges, your not in the midst of a devastating Summer because of oil gushing from the "Bastard Petroleum" Company aka "BP".
So instead of simply saying "LUCKY ME", do something constructive and get off your tuchus and hold a fundraiser where "ALL THE MONEY" not a portion, you heard me all the money goes to a 100% legitimate charity that is dedicated to rehabilitating the wild life that is covered in oil.
Don't just hold a benefit and give a portion, give every single penny you raise and kick in some of your own cash to these totally real deal charities that are in the thick of this oil, saving and attempting to save birds, turtles, sea life, and try to restore some sense of normalcy to this historic disaster.
For once don't just offer your sympathy, walk the walk and take action.
NEED HELP IN PUTTING TOGETHER A REAL BENEFIT, EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
  
 
 
 
Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.