BIKINI EVENTS

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BIKINI EVENTS

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BARS, NIGHTCLUBS & BIKINI EVENTS

By RichUnger@promotingnightclubs.com

  Now we are in the final days of Summer, and you've yet to host one single Bikini Fashion Event, Bikini Competition, Bikini Wars, Bikini Challenge, Bikini Beach, you've never given females a free "DIANE C" designed Bikini for free like Tommy who owns one of the biggest beach bars in California and knows how to host, hold and highlight hot Women in his Bikini Events.

He gives them a free $75 Bikini just for entering his "FUN".

He buys the Bikinis by clicking on the "BIKINI BANNER" on our home page, and he contacts "DIANE C" directly, I have nothing to do with these bikinis, other than to scream buy them, they are $75 and all you pay for them are just $20 each, made in the USA and gorgeous prints, triangle tops, and your choice of Thong, Brazil or American bottoms. A 9 Chain Club out of Texas just had "DIANE C" design a Bikini for their July 4th event at each club, it was a HUGE SUCCESS.

Nobody,  No Bar No Club in your entire area, gives away a free $75 bikini just for entering an Event. You wonder why you never have hot, hotter, hottest females in your so called bikini contests, you ask yourself why they are so lame, it's because you don't rise above the norm and feature an Event that is SUPERIOR to any challenge to it from any other bar or club.

You don't exploit the Female Contestants, you Excite them, you don't let some lame guy host your events, you let a hottie female MC.

YOU JUST DON'T GET IT. And you wonder why your weekends are so weak? You start your Weekly Bikini Concept NOW and you end it over Labor Day Weekend, making thousands and thousands of dollars during each week you host this Bikini Bash. NO sleazy dancing, NO shaking the rear end, come on grow up and get up with style, sophistication and spectacular Bikini Nights.

If your going to give away $100 expect the worse contestants, the smallest number of customers and a lousy night in cash flow. Stop thinking like it was 1999 and realize it's 2010.

Your in it to win it...................................................................................................

You have to be mind set to hold the Premier Bikini Weekly Night that no competing bar or club ever even thought of presenting. I started hosting a High Energy Style Driven Bikini Event during Spring Break at one time, the event was on Wednesday Night and was packed, after Spring Break the Owners wanted to cancel the event, I said "WHY, the Night is yours, the locals will come out wall to wall", as usual I was right, the Event lasted two more years and was packed every Wednesday Night.

It was so successful in fact, that we did the same Event down on South Beach in a 30,000 Square Foot Club with no Roof, every Thursday Night and again the line was outside down the block.

My point is, you don't simply stop a very successful Week Night because the specific crowd you were targeting is no longer in town, you go with the flow and target the locals. Running the same Wednesday Night in my area and the same identical format Thursday Nights on South Beach both to packed crowds for two years straight is absolutely something to be applauded. When was the last time you held such a Bikini Event, and btw attracted gorgeous women, like Haven Gaston, when she was modeling? She participated in both events, and the quality of female contestants were always, that's right always The Best, The Hottest, and The Most Sensual.

So while your wallowing over "oh he doesn't understand we can't attract those kind of girls, and we can't run an Event for that long", I reply, YOU KEEP THAT NEGATIVE THINKING and WATCH WHAT IT PRODUCES FOR YOU........................................ZILCH. CONTACT RICHUNGER@PROMOTINGNIGHTCLUBS.COM TO FINE TUNE YOUR BIKINI PREMIER PROMOTIONS.         

 

WHY DO SO MANY WAIT UNTIL IT'S JUST TOO LATE?

  Hi Rich, I have been reading your page on and off for many months.  I finally decided to breakdown and email you.  I run this bar in _______ just on the edge of ______.  It's owned by a friend, he participates very little in the day to day running of things.  If there were a picture of a bar that was you write about in your article, "what not to do" bar, this would be it. :)  I will keep this as brief as possible. We opened in December 07.  The owner was a successful local dj for many years and the bar he worked at most nights closed down, leaving weddings and parties but the chance to do something different.  I was working for a property title company/attorneys and the market was crashing.  We both left jumped ship and here we are.  Needless to say, it wasn't as easy or as fulfilling as we had hoped.  Truth is it's a wonder the doors are still open.  We are making it by the skin of our teeth, the owner's making nothing and we are out of money.  I am guessing you hear this often. 

We are a neighborhood bar, about 3000 square feet, just under 200 occupancy.  We have 4 pool tables (we do an in house league and that has boosted sales on league night a little).  We have 3 regulation dart boards but they see very little use.  The main area is divided into 2 spaces.  Pool tables in one, dance floor in the other. The decor is "eclectic" which translate into no real style.  Old album covers, pics of patrons & staff, beer signs, the usual.  We have a small patio, when it's not too hot to use.  3 bay doors that open up to it, with lots of small windows on the 2 exterior walls letting in lots of outside light/view.  We have karaoke 2 nights during the week, sales suck.  We have a DJ those nights and on Friday and Saturday night.  We recently changed our music format, not allowing what I call "gansta ghetto music", that has help with taming the disrespectful crowd.  Unfortunately, we received a pretty bad rep before we made the changes.  Our happy hour is very slim.  We run lots of specials, happy hour until 10pm, ladies night, theme parties, the usual.  Our only advertising is cheesy flyers and word of mouth.  The neighborhood we are in is older and lower income.  We are in a strip shopping center, fortunate to be on the end but the view from the main road is horribly blocked by another building.  Not located or built for real highend, no matter how much paint you put on it.  There are several other bars in the general vacinity and they would all be described the same way.  One has more pool tables, one has more dart boards, one has great food, some have been around longer than us, etc. but basically the same. 

Originally, we had a great full menu but sold very little food, only alcohol.  (I mean like 2-4 meals a day).  The cost was enormous and eating us alive.  We sold the kitchen equipment and switched to just pizza and wings for those who are starving.  Needless to say we don't do a lot of food sales.  There were several restaurants in this location prior to us that did not do well either, but the bar in the corner of the same shopping center does ok on food sales - burgers, appetizers, basic bar food, but good.

Finally, my question is, is it too late?  Are we too broke to bring it back?  I keep reading "Wow factor", "rebrand", "fun". But other than giving away quality bikinis, how?  I see the problems, would love to fix the problems, not sure how or if we have the money. 

Your comments will be greatly appreciated.  We are both at our wits end.  It is difficult to find the motivation and enthusiasm to go forward, but not ready to give up just yet. 

Thank you for your time.  I look forward to your response. 

Tina

MY COMMENTS:

                             Giving away Bikinis is only one small aspect of an overall Promotion, that I write extensively about in the opening of this Article. It is with great regret, distress and frank honesty that I suggest you throw in the bar rag and either close or sell the equipment. You have no good will to sell. You have no business to sell, I will never understand why Owners, Managers, Partners, wait wayyyyyyyyyyyyyyyyyyyyy too long, until it's too late before taking immediate ACTION to reverse, REBRAND, REINVENT, REDIRECT their bar to turn it around???????????????????????

This entire situation is truly heart breaking, but totally avoidable.

Instead of "reading my articles on and off for months" you really should of contacted me quite some time ago. Your in a NO WIN Situation, no business, no finances, ,no fresh format, no advertising ability, no FUTURE. I wish you "THE BEST" in whatever endeavor you move on to, but to stay in this nightmare any longer is nothing but more emotional, physical and mental suffering that you just do not need.

TINA'S RESPONSE: Thank you so much for your honesty!  You are the first person who hasn't tried to blow smoke up my rear and convince me to stay in it!  Thank you! Tina.

I HOPE SHE QUITS AND THE PLACE CLOSES DOWN, BECAUSE WHAT IT NEEDS IS A MAJOR OUTSIDE, INSIDE AND OPERATIONAL MAKE OVER ( NAME CHANGE IS A GIVEN)

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 ANOTHER GENERAL MANAGER WHO NEEDS MAJOR HELP

 "Hi Rich, I have been in the business for over 25 years, now I am a General Manager of a Club that holds 300, but had a previous "GM"who let club promoters run the nights, allowed under age girls in and to drink, and basically ran the club into the ground. I have been here for 8 weeks and am trying to bring the Club back to life without any "FUN" or "WOW FACTORS", just basically doing what I thought would work and hasn't.

I am hiring a company to provide "GO GO DANCERS" and bringing in local bands, I thought I would charge a minor cover charge for the bands, what do you think"?

 

MY COMMENTS:

                                   Booking the same local bands as I always say, that play everywhere in your area, with the same songs, the same clothing, and who drink onstage is costing you thousands of dollars in lost revenue. Charging a minor cover charge is not generating enough cash to even pay the band, a Cover Charge is suppose to cover the cost of the band, never as I have said over 1000x should the bar bear the burden of the band.

You should never book the same boring, stale, usual song set, predictable performance bands.

Why are you paying a company to supply "GO GO" Dancers, instead of simply letting your female customers dance, energize & entertain your Crowd, so that you feature "Dance Floor Fun"? Why, Why are you paying girls to "GO GO" Dance? Why are you still running radio spots, when nobody is coming in.?  Why are you presenting male reviews instead of the only Premier Male Review worth hosting? Why do you have no "FUN" and no "WOW", yet since your Club has a horrible reputation, you do nothing to make a 360 degree

change? The Club has a great atmosphere, just needs bodies, but this General Manager instead of jumping at learning and listening to what needs to be done, is more concerned with the soap opera of running a this down and sinking club logistical wise, rather than placing the major emphasis on  The   Promotion Priority Process.

This club is ten minutes from a huge college, yet this GM has no desire to  REBRAND, REFORMAT, REFOCUS & REDIRECT it to being packed as it once was, a long time ago. Contact RichUnger@promotingnightclubs.com or Call Rich @ 941-921-7027 please no club promoters.                                    

    BEER SALES FLAT, EXCEPT FOR "CRAFT BNEERS" THE bright spot was the growth of craft beers such as those from Sweetwater Brewing Co., Terrapin Beer Co. and other small brewers. Craft beer sales grew 7.2 percent by volume and 10.3 percent in dollars last year, bolstered by more shelf space in grocery stores and the popularity of their seasonal styles.

``What we're hearing on the anecdotal side is things are at least as good for the craft guys as they were last year, and better in some cases,'' said the, director of the Colorado-based Brewers Association. ``What still works are things that immerse a brewery in the community: sponsoring local events and hiring people.'' I have always stressed to beer distributors that you can't push brands on this "GENERATION", that their Father's Generation were loyal to. You have to roll out unique, creative, "Craft Beers" that the very in tune new beer drinker can relate to and develop a taste for.
THE BIG PLAYERS: Both "InBev" and "MillerCoors" blame high unemployment among young men, for driving down sales, but I don't buy that pull on the draft. I have never seen such weak marketing, such lost ad campaigns, such lack of Promotions, while "BEER PONG" is no longer supported by either of the two Beer Giants, bars continue to ignore the risks, the lack of regard for customers, and still bring "BEER PONG" to their bars. Then they wonder why they attract the wrong crowd? Keep in mind, The Big brewers arguably brought some of the sales declines on themselves by raising prices as consumers looked to save money. That contrasts with prices for wine and spirits, which are flat or down.Why Beer "SUITS" in their executive offices chose to raise prices when Wine and Spirits Distributors left prices as they were defies common sense? While profits may be up volume sales are down. Just what People want is to find their formerly fave beer price per six pack, per twelve pack rise as their disposable income fall. This is the ideal time for "CRAFT BEERS" to expand their niche and simply find new BFF by offering their beers with aggressive, relentless fresh new marketing campaigns. In the best of times, d be serious trouble, since American drinkers consume it by the hundreds of millions of cases every year. Three of the top four beer brands sold in the United States are light beers, and those brands -- Bud Light, Miller Lite and Coors Light -- account for more than a third of the industry's sales.But as I said  young adult drinkers' reluctance to drink their ``father's beer,'' are migrating to cheaper beers. The advertising of marketing of all major brands has been weak and failed to connect with the current younger beer drinker. The on premise Promotions are hideous and the off premise concepts never have an traction.

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ATTENTION BARS, CLUBS, RESTAURANTS AFFECTED BY THE OIL SPILL:

DO NOT, I REPEAT DO NOT LET "BP" SLIDE WITHOUT COMPENSATING YOU FOR YOUR LOST BUSINESS. GATHER UP ALL YOUR LAST YEAR LIQUOR & BEER & WINE INVOICES, FOOD INVOICES, PAYROLL RECORDS, AND PROVIDE THEM ALONG WITH YOUR CLAIM FORMS AND YOUR SIMILIAR INVOICES FOR THE SAME INVOICES AND PAYROLL RECORDS FOR THIS YEAR, TO SHOW THE HUGE, SIGNIFICANT LOSS OF REVENUE YOU SUFFERED THROUGH SINCE THIS SPILL BEGAN. FROM FLORIDA TO ALABAMA, FROM MISSIPPII TO LOUISANA, EVERY FOOD AND BEVERAGE AND JUST BEVERAGE ESTABLISHMENT SHOULD SUBMIT THESE DOCUMENTS SO THAT MR. KENNETH FEINBERG CAN REVIEW YOUR CLAIM AND AUTHORIZE YOUR COMPENSATION. GO TO THE BP CLAIM SITE, CONTACT KENNETH FEINBERG DIRECTLY, DO NOT STOP, BE RELENTLESS AND DEMAND YOU BE REIMBURSED. EMAIL HIM @ kfeinberg@feinbergrozen.com 

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CHILI'S BIG MOUTH BURGERS, A GOOD START BUT NEEDS MODIFYING:

A. They are priced too high

$8, $9, $10 for a "BIG MOUTH BURGER" is just priced too high.

B. They have no "VEGGIE" Burgers

C. They have no low sodium, low fat Burgers

D. They have no Gluten free Rolls

E. Whole Wheat, instead of White Flour Rolls

F. They have no Low Calorie Burgers featured

Chili's still has the calories are king mentality

Nowhere in their TV Roll Out of "THE BIG MOUTH BURGERS" is there even a mention of any of the above?

The Corporate Suits still have that "Bigger is Better" Mentality.

After being skewered on "The Today Show" for dishes loaded with thousands of calories, they still don't get it.

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Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.