RETHINK, REVAMP, REFRESH

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RETHINK, REVAMP, REFRESH

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 RETHINK, REVAMP, REFRESH YOUR BAR
 
 I have never seen so many bars remain stagnant, stale, predictable, and boring. In a time when you need to "RETHINK" every single phase of your operation, in a economic climate that demands you "REVAMP" every facet of your night life, entertainment, marketing, and in a Year that has proven to be worse than last year at this time, RIGHT NOW you need, you must "REFRESH" your Bar.
The Outside
The Front Entrance
The Walls
The Stools
The High Tops
The Glassware
The Atmosphere
The Floor
The Restrooms
The Seating Areas
The Patio/Deck/Beer Garden Area
The Silverware
The Pricing
The Staffing
The Maintenance & Daily Cleaning   
The Marketing
The Nightly Format
The Days, Nights, Hours of Operating
The Avenues of Income
The Management
The Payroll
The Insurance
The Missing Factors
The Competition
The Relationships you have with Liquor & Beer Vendors
The Live Entertainment you present
You have coasted along for far too many months, if not years, resting on your past success, instead of thinking, planning, presenting, producing and promoting your future "Packed Nights".
I don't follow Trends, I create Trends, you on the other hand simply look around to see what you think is a "TREND" and then attempt to duplicate what is working for competing bars. Keep this in the front of your mind, your bar, you club, your sports bar, your casual dining place, your upscale dining establishment is not NEEDED, there are way too many based on your population, rent, overhead, location, parking, and the fact once again, there are just too many places to party and to dine, that is why "REFRESH" is not vital it is an "IMPERATIVE"..................................
WHEN DO YOU STOP FOLLOWING AND START "REFRESHING" you BAR?
CONTACT RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH @ 941-921-7027
 
    
 The Same Situation Over & Over & Over Again:
 
Hi Rich,
          I came across your web site, while doing some research for our new sushi bar/nightclub. I guess I got lucky finding you ahead of time, and not at the end.(lol) I've spent the last day reading your articles, your various priceless tidbits of information, and I find myself relating to a lot of the issues you write about on both ends.
I have been in the bar business for ten years. I worked my way through all the aspects of the job and have saved, planned and coordinated my way into a partnership in a joint venture.
  In research and development of my abilities, while learning the business, I failed to learn the marketing end of it. I like most people thought I could simply hire a team of promoters to pack my house every week. But as you said it comes and goes, the new place rush fades and most places in area rise and fall in a few short months. My location is seasonal due to very high temperatures in the Summer, so it leaves us (bars) pitted against each other in the off months. I have been lucky enough to have had time to do some trial and error as an event coordinator at a bar I worked at for five years, I ran the usual live bands, djs, pay per view, blah, blah, blah, the list goes on and on, and we were very successful, we had  had a 2 story venue, ( sports bar)  and a capacity of around 600 for our club nights. Tuesdays was billiard league night, Thursday was our club night 300-500 people average, but the owner began to try to adjust my financial arrangement and we could not come to reasonable compromise, so I discontinued my event work and simply became a bartender only. The place went out of business in four months, after it closed I put my savings along with personal loans,  took on a partner and we found a great venue, liquor license, and away we go.My question is, where do we go from here? I reiterate we began with club promoters who as you always say "do nothing to build our business". You were 100% correct. We are located in the heart of downtown, surrounded by hotels and various boutiques,  we are 15 minutes from a major college campus, we have one of the nicest looking settings and dance floor area, we are an upscale venue and of course we want to be "THEE PLACE FOR THE FUN AND THE WOW" you always are demanding from Owners. Thanks, Jonathan.
 
MY RESPONSE:
                       Jonathan, first never again trust, do business with or work with club promoters, you learned the hard way unfortunately that they are not the answer to packing your place. Why, oh why, do you Owners place your business, your investment, your livelyhood in the hands of perfect strangers who have no vested interest in you, your club, your community?
Their only concern is their cash and how much of yours they can make their own?
Your in the right location, now you have to stand out, stand above and stand far away from every other bar in your downtown. Local Bands will not accomplish this.
Giving away cheap drinks will not achieve this.
You are 100% correct, "THE FUN" and "THE WOW FACTORS", not the overdone, already done, past done, so called promotions, but the fresh , new, stylish, trendy, women, women, and more women attracting nights are what you need.
Do not buy any Radio Spots.
Do not hand out any Wasted Flyers.
Do not take any Print Ads out.
FINAL REMARK:
                      This Owner rather than take my "Advice" to heart, listened to his Partner and is now close to shutting down, sadly.
IT'S not about being "OLD SCHOOL", it's all about being totally behind the times. Even frozen in time. Why Owners refuse to learn, embrace and implement "FRESH NEW FUN & WOW", only they can answer?
Why do "Mom and Pop" Restaurants refuse to offer gluten free bread, whole wheat bread and simply serve white flour rolls and bread, when so many dining patrons are so health minded these days?
I asked a server at a very popular Siesta Key, Florida seafood eatery, his response " The Owners do not care". I asked an Owner of a small always crowded bistro, why they did a direct mail piece along with window tinting,
car painting and wallpaper businesses, the Owner said " I thought it would work, but out of ten thousand direct mail we only had 2 people come in".
 
*DIRECT MAIL DOES NOT WORK
 
* RADIO SPOTS DO NOT WORK
 
* ALTERNATIVE NEWSPAPERS DO NOT WORK
 
* FLYERS DO NOT WORK
 
* PRINT ADS DO NOT WORK
 
* CLUB PROMOTERS DO NOT WORK
 
* SIMPLY HAVING A FACE BOOK PAGE IS NOT ENOUGH
 
YOU CAN'T THROW DARTS AT A BOARD AND HOPE FOR A BULLSEYE, YOU HAVE TO LEARN "THE ART OF PROMOTING".
CONTACT RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH @ 941-921-7027 BUT PLEASE HAVE AN OPEN MIND.......... 
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  GREAT,YOU ALLOW SMOKING, BUT WHAT ABOUT THE STENCH & TOXINS THAT REMAIN?
So your a bar or club that is allowed to have smoking inside, good news right? Wrong if you don't have a program in place to take the nicotine out of the air and to clean the bar, stools, tables, mirrors, and other interior fixtures. The toxins remain on everything inside your bar. The stench is disturbing and disgusting. Why should non smokers be subject to health risks and possible discomfort just for simply drinking in your bar, because you do nothing to protect them and your employees?
From specialized fans with Commercial Smoke Eaters aka Commercial Smoke Purifiers to remove the smoke and the stench to having your entire staff devote a Sunday Morning to cleaning and wiping from top to bottom every single fixture, bottle, mirror, wall, chair, table, with "GREEN" disinfectant so that the interior of your bar smells consumer friendly and not smoker's deadly.USE ONLY "GREEN" PRODUCTS,PROTECT the environment  from any further harm. Your so use to the disgusting odor, that you just accept it, but your losing business,keeping just the smokers,instead of seeing an major influx of fresh faces.
Once and awhile you need to ask yourself why you want to suffer rather than succeed? 
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 WHY DOES AN UPSCALE BAR MAKE A DOORMAN, THE MANAGER?
One day, soon I hope, someone is going to explain to me, why an upscale bar, would take a Doorman and out of nowhere, with no rhyme or reason, promote him to be Manager of the entire bar along with all the responsibilities? Recently I had a "Doorman" contact me, he was all of a sudden thrown in management. So he had flyers printed up, nobody showed up. He went on Face Book, nobody showed up. He asked me why nothing he was doing was working. I replied for a number of reasons:
1. Flyers are as I always say worthless.
2. Face Book alone is not going to all of a sudden with zero notice, pack your bar.
3. Without a "STRATEGY", a "GAME PLAN", a "PROMOTIONS PATH" , a "MARKETING METHOD" in place and implemented at least a Month ahead of the planned night, do not expect wall to wall four deep at the bar women, women, women and spenders.
4. You were given a Position of Management, that even you knew, was way over your abilities, skills, knowledge, and experience. There was no shame in simply saying "Hey I'm not ready". It sure beats being let go for not producing the desired and demanded results. STUCK IN A NO WIN SITUATION?  EMAIL: RICHUNGER@PROMOTINGNIGHTCLUBS.COM FOR HIS ADVICE.  
 
  
 
  "SOBE" ( South Beach for all you out of the loop)  CLUBS, WHAT PURPOSE DOES IT SERVE FOR LEBRON JAMES TO BRING HIS ENTOURAGE INTO YOUR CLUB IF HE DOES NOT PAY HIS TAB AND TIP YOUR STAFF?
For that matter if any of the "Miami Heat" Players wanna party at your "SOBE" Club, charge them, that's right, with the millions they are making why should you "COMP" any of them?
I use to host Thursday Nights at "AMNESIA" a 30,000 square foot club on 1st and Collins in "SOBE" on Thursday Nights. We had over 1500 people every week for 15 straight weeks, and nobody, I mean noooobody got comped. Everyone paid cover, paid their tabs and tipped. Why roll out the red carpet and velvet stanchions for the High Rollers, only to let them slide on their tabs? For what? Just to say "They party at my place"? So what? Is your ego that desperate, that you need to have that buzz going on, instead of that cash in your bank account? I remember when Ian Schrager refused to allow Paris Hilton into his NYC Bar, he just didn't want that element, I said to myself, "WAY TO GO IAN". Who needs the chaos, that results? I also remember the poor SOB who opened up two clubs with Paris in Florida only to see both of them BOMB.................................... Conclusion:
INFAMOUS PEOPLE DON'T EQUATE INTO $$$ or IMAGE. SPORTS FIGURES SHOULD PAY FOR EVERY SINGLE DRINK, NO COMPS. YOU DON'T GIVE THE RICH THE RUN OF THE CLUB, THEY CAN AFFORD TO BUY YOU OUT TEN TIMES OVER, BUT YOU CAN'T TOUCH THEIR SALARIES.
================= 
 
 
            ****************FAST FREE MARKETING TIPS************
 
A. DON'T OFFER A % OFF ON MEALS
B. DON'T OFFER SOMETHING FREE, WHEN THEY BUY A MEAL
C. SIMPLY GIVE OUT $10 OFF COUPONS TO INVITE GROUPS TO PATRONIZE YOUR PLACE, WHEN PARTIES OF TWO OR MORE DRINK & DINE. THAT WORKS. THAT'S WHAT CREATES GOODWILL & REPEAT BUSINESS, AS WELL AS LOYALTY.
D. DON'T HANG BANNERS OUTSIDE THAT WAFFLE AND FOLD OVER IN THE WIND, MAKE SURE THERE ARE SLITS IN THE BANNER TO LET THE WIND BLOW THROUGH.
E.MAKE SURE THE BANNERS ARE NOT GENERIC IN NATURE, BUT RATHER POWERFUL IN THE MESSAGE THEY GIVE.
F. HAVE THE BANNERS MADE FOR FREE BY A BEER VENDOR OR LIQUOR DISTRIBUTOR
G. DON'T MAKE A SIGN HOLDER, HOLD A SIGN THAT NOBODY CAN READ, THAT SAYS NOTHING TO LURE DRIVERS IN, MAKE IT SIMPLE, MAKE IT CATCHY AND MAKE IT ENTICING.
H. DON'T HANG UP COMPUTER GENERATED POSTERS AND FLYERS IN YOUR ESTABLISHMENT, TALK ABOUT CHEESY.
I. DO NOT TOLERATE YOUR EMPLOYEES CURSING OR BEING RUDE WHILE WORKING OR EVEN WHILE OFF WORK BUT AT YOUR PLACE.
J. DO NOT ALLOW WORKING EMPLOYEES TO REST/RELAX FIRE THEM ON THE SPOT. THERE ARE FAR TOO MANY PEOPLE WHO WOULD BUST THEIR TUCHUS TO WORK FOR YOU, THAN TO TOLERATE MEN OR WOMEN WHO DON'T GIVE IT ALL THEY HAVE AND THEN SOME........
K. STOP BOOKING THE SAME BANDS OVER AND OVER AND OVER, UNLESS THEY LEARN NEW MATERIAL, DRESS BETTER, AND CREATE NEW SETS WITH PROPS AND COSTUMES. THAT'S RIGHT YOU HEARD ME.
OR JUST KEEP OPERATING THE WAY YOU ARE AND REMEMBER I TOLD YOU SO...............................................................................................................      
 
 
  5,204 RESTURANTS, BARS, NIGHTCLUBS CLOSED THIS SPRING THAT WERE OPEN SPRING OF 2009 & MOST WERE INDEPENDENTS
 What does that tell you?
Is your Menu priced right?
Is your Menu food right?
Is your Format right?
Are you targeting the right demographics?
Is your location visible?
Is your sign the best you can have? 
Are you a destination location or in the heart of the Food & Beverage District?
Are you wasting money on unproductive marketing?
Are your employees giving 1000% not 100%?
Is your exterior and interior Appearance Fresh?
Are you maximizing all avenues of income from within your establishment?
Are you hands on as an Owner or depending, relying on others to do your job as the #1 Greeter, Goodwill Ambassador, Order Approver,
Marketing Maven, Promotions Professor, Human Resources Director,
and Overall Chief Cook and Bottle Washer? If you can't handle it, email RichUnger@promotingnightclubs.com or call Rich @ 941-921-7027
 =======================================================================
 
 AND THE WINNERS ARE, IN THE LATEST ZAGAT SURVEY:
 
Best Overall Mega-Chain Food: Wendy's
 
Best French Fries, Breakfast, Value and Child Friendliness:
McDonald's
 
Best Burger: Five Guys
 
Best Milkshakes: Dairy Queen 
 
Best Fried Chicken: KFC
 
Best Healthy Options: Subway
 
Best Grilled Chicken: Chick-Fil-A
 
Best Fish: Long John Silver
 
Best Salads: Panera Bread
 
Best Value: McDonald's
 
Best Full Service Steak Chain: Outback Steakhouse
 
Best Full Service Chain Pasta: Maggiano's
 
Best Full Service Chain Breakfast: Cracker Barrel
 
Best Full Service Chain Seafood: Bonefish Grill
 
Best Full  Service Chain  Desserts: The Cheesecake Factory
 
SO INDEPENDENTS,IN EACH CATEGORY THESE ARE YOUR RESTAURANT ROLE MODELS. OBSERVE, ABSORB AND LEARN FROM THEM, HOW TO IMPROVE, INCREASE AND IMPORT THEIR EXCELLENCE INTO YOUR ESTABLISHMENT, OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM OR CALL RICH @ 941-921-7027  FYI, ZAGAT REVIEWED 97 FAST FOOD CHAINS, 39 FULL SERVICE CHAINS, RATINGS WERE JUDGED ON QUALITY OF FOOD, FACILITIES, & SERVICE.SO, INSTEAD OF USING CRAIGSLIST, START LURING YOUR NEW EMPLOYEES AWAY FROM THE BEST OF THE BEST..........................
 
 
 
SEX ALWAYS SELLS, BUT FROM NOW ON YOU HOST SUCH EVENTS IN A CLASS, STYLE, SOPHISTICATED CONCEPT, no more of the crass, out of touch, demeaning way, FROM NOW ON, YOU COMPLIMENT and RESPECT WOMEN.
THE HOTTEST PROMOTIONS ARE THE FEMALE DEDICATED EVENTS, BUT NOT in the same typical, goofy,
no exploitation, IT'S 2010 TIME TO TREAT WOMEN WITH THE UTMOST OF CONSIDERATION. ALWAYS HAVE A VERY "HOT" FEMALE HOST YOUR EVENTS, ALWAYS MAKE YOUR EVENTS EDGY AND "FUN" WITH PLENTY OF "WOW" BUT no trash, no truck stop mentality. THAT'S WHY you never have GORGEOUS WOMEN at your BAR OR CLUB. IT'S ALL IN YOUR "ATTITUDE" and "MANAGEMENT STYLE". ALWAYS DOUBLE CHECK IDS TO INSURE ALL YOUNG LADIES ARE OF LEGAL AGE FOR YOUR AREA.
ALWAYS HAVE THE FOLLOWING:
 
1. A VERY PROFESSIONAL FEMALE EVENT COORDINATOR IN CHARGE OF THE YOUNG LADIES IN YOUR PROMOTION
 
2. A VERY SECURE ROOM THAT NOBODY HAS ACCESS TO, BUT THE YOUNG LADIES, PROVIDE A FULL LENGTH MIRROR, ELECTRICITY, CHAIRS, TABLES, A REST ROOM VERY CLOSE BY WITH SOMEONE TO ESCORT THE LADIES IF NEED BE.
 
3. A SET "CAT WALK" AND PATH FOR THE YOUNG LADIES TO FOLLOW THAT DOES NOT ALLOW FOR ANY CUSTOMERS TO TOUCH THEM OR HAVE CLOSE CONTACT WITH THEM, YOU CAN STILL HAVE THE YOUNG LADIES UPFRONT AND PERSONAL WITHOUT BEING IN A SLOW DANCE POSE.
 
4. A VERY PROFESSIONAL, HOT LOOKING, OUTSTANDING PERSONALITY FEMALE HOSTESS.
 
5. HIGH ENERGY MUSIC AND LIGHTING, NO HIP HOP CRAP, KEEP IT UPBEAT AND ON BEAT. FEATURE THE EVENT LIVE ON YOUR FLAT SCREENS.
 
6. HAVE A FANTASTIC PHOTOGRAPHER AND VIDEOGRAPHER ON HAND.
 
7. HAVE A "VERY IMPORTANT VIEW" SEATING THAT CUSTOMERS PAY A PREMIUM FOR.
 
8. ALWAYS HOLD THE EVENT LATE, THEN HAVE AN INTERMISSION, WITH THE FINALE FOLLOWING.
 
9. MAKE SURE EVERY FEMALE IS ESCORTED TO HER CAR IF REQUESTED. 
 
10. HOST YOUR EVENTS FOR 8 STRAIGHT WEEKS LIKE I DO AND PACK YOUR WEEKNIGHTS WITH VERY HOT WOMEN AND BIG SPENDING MEN.................................
 
ARE YOU READY TO HOST "MODELS & BOTTLES", CONTACT RICHUNGER@PROMOTIGNIGHTCLUBS.COM  OR CALL RICH @ 941-921-7027. NO CLUB PROMOTERS PLEASE.....................................................  
 
HALLOWEEN IS COMING, YOU NEED A FULL MONTH OF ADVANCE MARKETING TO PACK YOUR BAR, YOUR CLUB, YOUR SPORTS BAR TWO NIGHTS, NOT ONE NIGHT, NO NOT JUST THE USUAL COSTUME CONTEST WITH A LAME CASH PRIZE, COME ON THIS CHALLENGING YEAR, TRIPLE THE CASH FLOW YOU DID LAST YEAR, BUT NOT JUST OFFERING THE TRICKS, BUT DAZZLING THEM WITH THE TREATS.
Email RichUnger@promotingnightclubs.com do not be the boringoween place again this year, take nothing for granted this year.
Put your ego away, stop listening to everybody, and for once, just once go to the best mind in the industry.
=======================  
 
 
DON'T HESITATE TO EMAIL ME, PLEASE REMEMBER I NEVER NAME THE BAR OR CLUB, THE CITY OR THE PERSON CONTACTING ME WHEN I REPEAT A STORY ON MY SITE. SO NEVER WORRY ABOUT IT.
 
 
Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.