BARS, NIGHTCLUBS & HORRORWEEN

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BARS, NIGHTCLUBS & HORRORWEEN

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BARS, NIGHTCLUBS & HORRORWEEN
 
 It's October, YOUR BAR OR CLUB IS in a financial free fall that in order to "GET THE TREATS" you are going to have to pull out "ALL THE TRICKS" this year.
Two nights of "Halloween", are not simply a thought, but demanded.
Oh, you think the same old, worn out, boring, annual costume contest is going to pack your place? Sorry, but this Year, demands, I said demands, Planning, so much marketing, that you make McDonald's look advertising look pale. The upcoming Months present "Fantastic Financial Format" Nights, but simply throwing some money on radio, handing out some flyers, posting the events on face book are not going to reap the rewards you seek.
Once again this "Halloween", you should be hosting a TWO NIGHT PROMOTION, not just a simple one night "get it over with" costume contest!  This year, "Halloween" requires a significant focus on food/drink/entertainment/music/format/atmosphere/FUN/WOW/As Many Streams of Income as possible.
These Two Nights of "FRIGHT" need no cheap drinks, require no beer specials, Nope, your either going to go "3d RESIDENT EVIL AFTER LIFE"  and pack your place two nights, or your going to go " Sponge Bob" and get soaked by your competition.
The first week of October is when you thrill, chill, and build up this Two Night Spooktacular. Not after every other bar, club, sports bar, restaurant has already been the buzz of your Community.
Want to fill your Nights with Treats, email, RichUnger@promotingnightclubs.com
Please, no club promoters.  
 
 
FANTASY FOOTBALL FOR ALL SPORTS BARS IS A MUST !
 
   Let's face it, this NFL Season, games are going to be blacked out, due to a lack of Stadium Sellouts. And who can blame Fans for not buying tickets to see their mediocre home teams lose over and over?
But there is a great "REPLACEMENT", just like the movie, "THE REPLACEMENTS".
"Fantasy Football" at your Sports Bar. Go all out this Season. Think outside the ten yard line for once. The Trend is exploding, there are hundreds of thousands of "Fantasy Football Clientele" that you need to lure in with a "FULL FANTASY FOOD, BEER,PRIZES, SUPRISES & FREE Wi-Fi.
The Touchdowns for Sports Bars are cold cash and long tabs paid by credit cards.
You can't just get alittle "fantasy"  you have to go for the "Hail Mary" and let "Fantasy Football Players" know you welcome them, you want them, and you will roll out the "AMENITIES". It's easy and the outings are not a budget buster for these customers. You hang up NFL Team Banners, Pictures, you have to give it that "Fantasy Football Feeling". The First Chains to "RETURN FANTASY FOOTBALL FOR A TOUCHDOWN" are "Hooters", "Buffalo Wild Wings" and even "Papa John's Pizza".
Sure you have all your female servers dress as "Fantasy Football Cheerleaders", sure you put "FANATICAL FANTASY FOOD/BEVERAGE/" offerings for Two to Four Hours that this Football Crowd buys simple high profit Boneless Wings and Draft Beers.
It's a "DRAFT PARTY", a "WING DING" and all tied in to "FANTASY FOOTBALL".
The potential when marketed in your face and done right equate "RECORD REVENUE RETURN".
Many bring their entire family with them.
So either bring on the Manatra "ARE YOU READY FOR FANTASY FOOTBALL" or look at your empty parking lot...............................................................     
 
 
BOWLING CENTERS NEED TO TRANSFORM INTO NIGHT LIFE ADVENTURES
 So you own a Bowling Center, complete with lanes, games and a nice size bar and lounge area.
But your not maximizing your bar & lounge revenue.
NOT EVEN CLOSE. You can't make this up, an Owner buys an 18,000 square foot bowling center, has no clue about the business is in construction, opens spends a thousand on radio, no one comes in, spends another thousand in the newspaper in print mind you, and no one comes in. His entire Community has a population of 30,000 yet he cannot entice anyone to come in. He has been open four months and is in major dire straits. Why? No "FUN", No "WOW FACTORS", No grasp of what this Night Life Adventure is all about? I tried to explain to this Owner that Action is the Response called for, not Procrastination, but could not get through to him. Unfortunately I expect this Venture to fail.
Not because it should, quite the opposite, but because of an Owner who with no insight, no experience, no knowledge, no foresight listens to radio and newspaper salespeople who take his money, never ever have a drink at his bar, and worse of all, attract no one to his Night Life.
If your good at Construction and make a great living in it, stick with it, save your money, don't put your ego and sweat money into the "Bar Biz" when you don't even know how to make a "Fuzzy Navel". Hammer away that cash, rather than wasting it on worthless forms of advertising. WHEN DO SOME OWNERS FINALLY WAKE UP? Anytime soon? Email RichUnger@promotingnightclubs.com or if your an Owner, not a Manager or club promoter (ugh ) then call Rich @ 941-921-7027   
 
 
 
JUST TWO FACTORS CARRY A RESTAURANT TO HIGHER SALES IN ECONOMICALLY DEPRESSED TIMES LIKE THESE = WHAT CREATES VALUE IS GREAT FOOD & GREAT SERVICE.IF YOUR BACK OF THE HOUSE AND FRONT OF THE HOUSE MORALE IS LOW, THEN THE PRESENTATION IS INCONSISTENT AND THE SERVICE WAY OFF THE MARK.THUS THE WORD SPREADS, LOUSY FOOD, HORRIBLE SERVICE AND YOUR FINISHED........................... WANT TO REPOSITION, RENEW AND REDO YOUR "FRONT OF THE HOUSE" AND "BACK OF THE HOUSE", BEFORE THERE IS "NO HOUSE", THEN EMAIL RICHUNGER@PROMOMTINGNIGHTCLUBS.COM
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 LADIES NIGHTS ARE LEGAL
 Men sick of having to pay full price at bars & nightclubs where women get discounts on "Ladies Night" have failed to win the sympathy from a Federal Appeals Court, which ruled last month, that such promotions didn't violate the US Constitution. The Federal Court said "Free or reduced priced cocktails aren't unconstitutional nor discriminatory.
An "anti feminist Atty. sued over ladies night drink specials at several New York Clubs, simply arguing, "they discriminate against men".
Sounds like solid legal grounds to me? The case went to the 2nd Circuit Court of appeals  in Manhattan , where Judges ruled against the Male Plaintiff.
The Plaintiff argued " The guys are paying girls to party, I don't think that's fair". The Plaintiff's argument hinged on liquor licenses dispensed by the New York State Government, which is obligated not to discriminate against any minorities. But the Appeals Court ruled that the State Liquor LIcensing practices had nothing to do with the clubs pricing  policies. Again I say this is bogus, Judicial lgnorance.
But in it's unamious ruling, the court's three Judge Panel also said that "The Plaintiff paints a picture of a bleak future, none other than 
what's left of the Wall Street Moguls,  will be able to afford to attend
nightclubs. I cannot comprehend the lack of common sense and equality that these 3 Judges totally ignored. Bottom line, "Ladies Nights' Which defy the fact, that any female at a bar or club knows how to have a male customer buy her a drink, can still drink for free or on the cheap, as long as bars and clubs are so desperate they have to resort to "Drink Despair" to attract hot women. In 25 years of active   hands on Ownership and Management, I never discounted a drink or gave women free drinks. I always had women entice male patrons to buy them drinks. Had I appeared before that 3 Judge Panel, I can assure you the outcome would of been totally different. Whomever the Atty. was representing the Plaintiff, there was no 
cohesive, concise, clear argument that these three Black Robe Justices could understand, comprehend, relate to, or even be concerned that a clear violation of Federal Discrimination was more than evident. The sheer language of their ruling, shows their overwhelming lack of clarity in understanding the obvious. There was no Judicial Prudence shown at all. When was the last time any of these 3 Judges even witnessed first hand, saw video or were visually educated as to what "Ladies Nights" are all about? Can you say "NEVER"? 
      
SADLY DOWNTOWN ORLANDO HAS MORE CLUB PROMOTERS & CLUB OWNERS WHO HAVE NO CLUE..............................................................
  The competition amongst Clubs in Downtown Orlando is fierce, and yet so Many Club Promoters and Club Owners are really in LA LA LAND.
They have no consistent "Promotions Plan", or "Promotions Path" other than discounting wasting money on radio, handing out flyers and crossing their fingers for good luck that somebody shows up! It resonates with phone call after phone call from totally "LOST" Club Promoters and Owners who have no knowledge, no experience, no background and no education in how to, why to, when to, who to, what to do attracting Hot Women and Spenders? Club Owners in Downtown "O" Town, contact me constantly asking if, they should require a "business plan" from club promoters, I have to roll on the floor laughing, what good are numbers on a piece of paper vs the real world of marketing, producing, presenting, and pumping an event with a very wide berth of time and reach, so that instead of the usual club promoter nobody shows up night, the club has a decent night and perhaps, just perhaps even makes some cash flow, despite having to share the night's proceeds with a new partner. Once "Pleasure Island" closed, and "Church Street Station Entertainment Complex" closed as well, Downtown "O" Town had it's best opportunity to capitalize on being "THEE" place to party. But because of infighting, no common goals, and a mish mash of poor club promoters, intolerable dress codes and genres of music, it never emerged as the Victor. Before you have any consideration of working with a club promoter, email RichUnger@promotingnightclubs.com PLEASE..............  
 
 
 
 WHEN YOU TAKE OVER AN EXISTING BAR, RESTAURANT OR CLUB, ASK YOURSELF, WHAT AM I GOING TO DO THAT WILL GALVANIZE THIS VENUE INTO A "HOT SPOT"? You don't just change the name, throw some paint up on the outside and expect locals and tourists to all of a sudden flock to your bar. Those days are long gone. You need to "ENERGIZE", this previously owned venue, and "REINVIGORATE" to you got it, "ENTICE, INVITE & EXCITE"  your Community. Once you accomplish these three goals, your packed WALL 2 WALL.
And that is a "Richie Fact".
Email RichUnger@promotingnightclubs.com  Owners only call Rich @ 941-921-7027   
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CRAFT BEERS ARE POURING LIKE NEVER BEFORE
 THE HOTTEST NEW CRAFT BREWERS ARE:
 ABITA BREWING CO.
 BELL'S BREWERY
 MAGIC HAT BREWING CO.
 FULL SAIL BREWING CO.
THESE ARE THE "CRAFT BEER CAPTIVATORS" THAT ARE PUSHING THE BIG BEER BOYS AROUND, AND TAKING UP MORE SPACE IN THE COOLERS AND ON THE BAR.
"CRAFT BEERS" ARE THE LATEST, NEW NICHE IN BEERS, AND WHILE THE MAJORS ARE EXPERIENCING A DECLINE, THE 'CRAFT SEGMENT" IS GROWING BY LEAPS AND BOUNDS.
THE APPEAL IS TO YOUR YOUNGER BEER LOVER WHO WANTS MORE THAN THE SAME OLD LIGHT BEER, BUT RATHER HIS OWN BEER, HE CAN EMBRACE AND CREATE HIS LOYALTY TO.
CONTACT THESE BREWING COMPANIES, TELL THEM RICH UNGER SAID TO "ROLL IN YOUR CRAFT BEERS" THEY ARE
THE FUTURE OF THE BEER INDUSTRY, THEIR IMPACT IS
UNEXPECTED BY SOME, BUT TOTALLY DEMANDED BY MANY.
EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM TELL HIM WHAT YOU THINK OF THE CRAFT BEERS YOU SERVE?    
 
 
 FROM NOW THRU NEW YEAR'S EVE, YOUR BAR'S REVENUE SHOULD INCREASE BY 25% TO 50%.
WHY? Because these are "THE MONEY MONTHS", there are so many Nights that you should be packed. There are so many Holidays, Events, Celebrations, that your Promotions Schedule is filled with "FUN" and "WOW FACTORS" that reach all demographics of Night Life Patrons. Don't wait till the last minute and then think a crowd will arrive, wake up to reality,there really is a Method To The Madness of Premier Promotions that do not incorporate radio, nor drink specials, no free cover, if anything, your cover charge should increase due to the exclusivity  of your being the only bar or club hosting such unique "FUN" and "WOW FACTORS". 
 
MARKETING MAYHEM FOR A MAJOR BEER  BRAND &  A BIG TIME FASHION FOOD GIANT:
 
Talk about losing consumer loyalty, Budweiser ranked 16th among National Produce Brands in 2003, in 2010 it slid all the way to 220th
Upscale Consumers are craving "Craft Beers", Price Conscious Beer Drinkers are trading down and other beer fans are switching to different light beers.
Bud's Answer: "SAMPLING IN SEPTEMBER", this was Bud's strategy to reconnect with younger male demographics. Of course they used Face Book, as well as spending 95% of their TV Ads during September. Yup, the entire month of September through early October, Bud will give away from 6 ounces to 12 ounces of their beers depending on individual State laws at bars and clubs to attempt to rebuild their brands.
 Budweiser unit sales were down 9% last year and the same percentage so far this year. Beer Drinkers have for reasons, that vary from beer expert to beer pundit give varying explanations for as to why "BUD" has lost loyalty for the past 7 years.
I would like to add my "Foam" to the opinions, "BUD" has lost it's appeal, it's no longer a must beer. It has floundered and stopped it's relentless marketing, rather, taking a slower, lack of defined marketing campaign. Having the cutest tv spots during Super Bowl hardly increase beer sales. Animals don't drink beer.
It's no longer "This Bud's For You".   
 
"Juicy Couture" was the first fashion  brand to put their name on the back of shorts, jeans and bikinis and smack dab on the rear ends of young females.
Now "butt advertising" has reached a new leg and thigh, with "KFC" searching out the tuchus ( Yiddish for rear end) of Female College Students.
"KFC" is paying Female College Students to wear "Double Down" across  their butts, as well as to hand out coupons to promote their new "Bunless Double Down Sandwiches".
"KFC" sales domestically fell 7% in the last quarter, "KFC" also admitted six in ten Americans could not identify who "Colonel Saunders" was in the "KFC" logo.
Women's Groups claim "KFC" is exploiting  Female College Students to get the attention of potential young male customers, which are the demographics this behind the times effort is aimed at.
I think it's marketing madness.
"KFC" appears to have also become disconnected from it's core customer base, of course "KFC" will use Face Book to determine what Colleges and Female Students will be chosen.
  From giving away samples by "BUD" to paying for slogans on girls "TUCHUS" major Beer and Food Brands are sampling to sexual to reach consumers. To think both companies are spending millions on these pie in the sky tactics.
Talk about losing your mojo...............................................     
 
  
FINALLY A LITTLE HUMOR TO END THIS MONTH WITH:
 
   A  group of 15-year  old girlfriends discussed where they should meet for dinner. Finally, it  was agreed upon that they should meet at  the Dairy Queen next to the Ocean  View restaurant
because they  only  had $6.00 between them and Jimmy Johnson, that cute boy  in  Social
Studies, lives on that street  and they might see him and they can ride their bikes there.
10 years later, the group    of  25 year old girlfriends discussed where they should meet for dinner. Finally, it was agreed upon that  they should meet at the Ocean View restaurant because the beer was cheap, they had free snacks, the band was good, there was no cover and there  were lots of cute guys.
 
10 years later, at 35 years of  age, the group  once again discussed where they should meet for    dinner. Finally, it was agreed upon that they should meet at the Ocean View restaurant because the cosmos were good, it was right near the    gym and if they go late enough, there wouldn't be too many whiny     little kids.
 
10 years later, at 45 years of    age, the group once again discussed where they should meet for dinner.  Finally, it was agreed upon that they should meet at the Ocean View  restaurant  because the martinis were big,  and the waiters there had tight pants and nice buns.
 
10 years later, at 55 years of  age, the group once again discussed where they should meet for dinner. Finally it was agreed they should meet at the Ocean View restaurant because the food there was reasonable, the wine list was good, they had windows that open in case of a hot flash,  and  fish is good for your cholesterol.
 
10 years later, at 65 years of age, the group once again discussed where they should meet for dinner. Finally it was agreed that they should meet at the Ocean View restaurant because lighting was good and they have an early bird special.
 
10 years later, at 75 years of age, the group  once again discussed where they should meet for dinner. Finally it was agreed that they should meet at the Ocean View restaurant because food was not too spicy, the restaurant was handicapped accessible and they even had an elevator!
 
10 years later, at 85 years of age, the group once again discussed where they    should meet for dinner. Finally it was agreed that they should meet
 at the Ocean View restaurant because they had never been there before.

FOR NO NONSENSE EXPERT INPUT ON YOUR CHALLENGING FOOD, BAR, SPORTS BAR, NIGHTCLUB, RESTAURANT PROBLEMS, EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
PLEASE EMAIL US, WE NEVER USE YOUR REAL NAME, YOUR REAL CITY, YOUR REAL ESTABLISHMENT'S NAME. WHY WOULD WE RUB IT IN.....................  
 

 

Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.