PROFITABLE BAR/CLUB MANAGEMENT

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PROFITABLE BAR/CLUB MANAGEMENT

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PROFITABLE BAR/CLUB MANAGEMENT
 
  The Biggest shakeup in the Bar/Nightclub Management World, is the acquisition  of "Pure Management" in Las Vegas by "Angel Management".
Expect a major turnover in those who call the shots, and those who oversee the clubs that "PURE" operated.
This is a complete "TAKE OVER"
I have seen so much caution in the Bar-Nightclub Industry, No one wants to be the First to host "THE FUN".There's no such thing as a permanent   success. Ask yourself in your own Bar-management Style, what can you do that you not addressing to enhance your establishment? What fear do you face that is keeping your establishment in the same old place business wise? It should be "FUN" working hard to create Pumped up Promotions, You have to love this business and not constantly asking yourself "Why am I in this business", because that becomes your worse internal obstacle. Working hard, learning from those who have the Expertise you lack should be "FUN", in creating your own customized "FUN". Why do Owners assign bartenders, DJs, and as I have asked over and over employees who work hard, but................do not have a clue how to pack a bar or club, to be their Managers, their Promotions Managers, their Marketing Directors, can any Owner give me one, just one logical reason behind this insanity?
As it gets harder to pack your bar or club, Most Owners get more desperate rather than creative. One poorly planned Promotion costs you, your staff and your customers "THE FUN". Stop going nuts from frustration and instead think out from behind the bar to sitting and standing in front of the bar. That is how "The WOW FACTORS" come you. To swear off "FUN" and "WOW FACTORS" all you have to do is keeping giving the bar away, keep letting everyone in free, keep bringing in the same bands, keep playing hard core hip hop, keep relaxing your dress code, keep creating an unfriendly, unFUN, unWOW and unappealing atmosphere, it won't be long before your gone. Email RichUnger@promotingnightclubs.com
Let him know your emotional, mental state of mind. 
 
 
 

Dear Rich,

              I read your articles, and I am on the same page as you are. I hate discounting, and becoming another sports bar. To only give away buckets and break up fights. I have tried to push my very small place towards the lounge feel, but am getting stuck. I have vip cards and a great customer base, but  I am in an area where the loyalty factor is gone. Am looking for a promoter to help push me over the edge and take my competition  out of my way. Anyone can put tvs up, put sports on and give away beer. I want to be different, what do you think? Thanks, Tim 

 MY RESPONSE:

                                       Hi Tim, if you want to be different why would you seek a club promoter? why can't you break out of the basic, boring, dull format your in, and bring on "THE FUN" and "THE WOW FACTORS"? Your attracting the wrong market, when your giving away buckets of beer, breaking up fights, VIP CARDS are meaningless right now, the loyalty factor is far from gone, your problem is your not providing any format for your customers to become loyal to. No Promoter is going to "push you over the edge and take your competition out of the way". This is what you should be doing. With your very own "Game Plan", "Set Strategy", and "Marketing Path", you would accomplish far more than paying some so called club promoter to create havoc, chaos and attract the totally wrong crowd for you. Tim, it's not about being "different", it's all about being "FUN" and "WOW". You need to be consistent, relentless and have an inherent tenacity to succeed. None of which you have right now. Email RichUnger@promotingnightclubs.com

 

Hi my name is Robert. I'm  25 years old and since I was about 10 years old ive wanted to own a bar. Now I have the title of bar manager at a local martini lounge and late nite dance club. Two separate styles in two different rooms. I am in a very unique situation. We have the best of both worlds in the same building. We have a full menu of gourmet foods till  10pm every nite  we are open. We are open Wednesday  thru Saturday  5pm til 2am. Fridays are the only nite  sales are respectable. We tried the live music and no response. Flyers no response. The establishment in the building before us had a bad reputation. I'm afraid the people around are not packing the place out because of the bad rep.  Im really hoping this place is successful. I remodeled the place. I do a little bit of everything, bartend, bar back, cook, manage, open, close, etc....., I just want all the time and effort and sweat to pay off with a great bar.  I just had my 2nd little boy yesterday and I need it to be..... If I could impress the owner by coming up with plans that will help, that would be good for everyone. If you have any ideas to get a new place off the ground I would really appreciate the advice. Thanks for taking time to read this and I hope to hear from you soon with loads of great ideas, advice and hope that I can be successful.
 
 MY RESPONSE:
                               Robert, you tried live music, but the wrong bands, the bands that play everywhere in your area, that nobody wants to see every week. You tried flyers, but nobody looks @ flyers anymore, they are a total waste of time, money and energy. Would a flyer motivate you to go to a bar or club? The reputation of the previous club in that location was awful, but what did you do to reverse it, revise it, and renew it? People are not "packing the place", because your not giving them any reason to come. Hoping the place is successful accomplishes nothing. Making the place the "HOT SPOT" is paramount. You have no "GAME PLAN", none, you have no "SET STRATEGIES", none, you have no "MARKETING PATHS", none, you remodeled the place, you do alittle bit of everything, Congrats on your 2nd "Baby Boy", that is where your focus needs to be. It's not a matter of "impressing the owner". But it is a urgency in the Owner taking action, you are way beyond "advice". There is no overnight sensation, it's not about loads of great ideas, advice and hope, it's all about REBRAND, REINVENT, REPOSITION, RENEW this place, but without an Owner and his support 100% behind you, the goal will never be reached. Have your Owner call me directly, It will be my pleasure to speak with him and find out exactly what his thought process is and what he is committed to doing? Call Rich Unger @ 941-921-7027, but please, do not call if your not an Owner. Thank You.  
 
 
WHAT IS "THE FUN" = FAST PACED,UNEXPECTED, NOTABLE
Now ask yourself, does your Bar, your Sports Bar, your Lounge, your Club have "THE FUN"?
I create it, formulate it, design it, originate  it, and DEFINE IT.
This is not about drink specials, free drinks, cheap beer, free cover charge, free food, no dress code, hip hop, none of this comes even close to encompassing "THE FUN".
That's why your bar is suffering, because you have no clue what "THE FUN" is for you to do?  Email RichUnger@promotingnightclubs.com
 
 
 
HOW TO ENTICE YOUR LANDLORD TO LOWER
                          THE RENT!
It's December, and your lease has maybe one or two years left on it. You have a good working relationship with your Landlord, but you have no clue how to approach him regarding lowering the rent. First and foremost never ever deal with a real estate company representing your Landlord.
Always, communicate with, and send proposals to your Landlord directly. Remember the Landlord's Rep is a hero for collecting your rent on time, raising your rent, and otherwise being one tough SOB.
There is a method to the madness when contacting your Landlord, it's not about an antagonistic attitude, or defensive mode. Be passive aggressive. Remember, all the capital improvements you have made to that building are the landlord's to keep. The more you invested, the more value is added, the more enhanced his property is. And again do not talk to some agent or representative, contact the Owner of the building, the property directly. You don't need a "go between", this is not a prisoner swap. Need "LANDLORD LEVERAGE", contact RichUnger@promotingnightclubs.com     

 

FACEBOOK WILL NOT WIN YOUR BAR OR CLUB'S MARKETING RACE
 IF YOUR NOT GETTING THE PACKED BAR OR CLUB LOOK FROM YOUR POSTINGS ON FACEBOOK, YOUR NOT ALONE.
FAR TOO MANY OWNERS ARE RELYING ON THIS ONE SOCIAL NETWORK AS THEIR ONE AND ONLY SOURCE OF WEB REACH.
FACEBOOK IS JUST ONE FACET OF YOUR GREATER PRESENCE ON THE ENTIRE WEB. FACEBOOK IS NOT THE END ALL SITE TO RELY ON, DEPEND ON, EXPECT TO PACK YOUR BAR OR CLUB OR SPORTS BAR. TOO MANY OWNERS RELY ON TOO MANY LOWER LEVEL EMPLOYEES TO OVERSEE THE MOST IMPORTANT ASPECT OF THEIR MARKETING, THE WEB.
THEN WHEN FOR ONE REASON OR ANOTHER THIS PERSON QUITS OR IS LET GO, THE ENTIRE IMAGE, INFORMATION, INSIGHT OF PROMOTIONS IS IGNORED AND FORGOTTEN, BECAUSE NOBODY ELSE HAS THE PASSWORDS, THE ACCESS OR THE ABILITY TO CONSTANTLY UPDATE YOUR INTERNET INFORMATION.
 
  HOW MANY HOURS A DAY, A WEEK, A MONTH DO YOU DEVOTE TO THINKING IN A "CREATIVITY MODE"? NOT ABOUT BILL PAYING, HIRING OR FIRING, SPENDING MONEY, BUT IN FRESH, FULL THROTTLE "FUN" AND "WOW FACTORS"?
I HAVE DEDICATED OVER 40 YEARS TO "BAR & CLUB FUN & WOW".
I CHALLENGE YOU TO TOP THAT. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM THINK OF ALL THE PEOPLE YOU HAVE LISTENED TO, ALL THE SO CALLED PROMOTIONS THEY SUGGESTED, THE DISMAL FAILURES, YET YOU KEEP DOING WHAT YOU HAVE NO BUSINESS DOING, THUS YOU HAVE NO BUSINESS.
IF YOUR SICK AND TIRED OF DOING WHAT YOUR DOING, IMAGINE HOW YOUR CUSTOMERS FEEL?
YOU CAN BLAME THE RECESSION, YOU CAN BLAME ANYONE AND ANYTHING YOU CHOOSE, BUT THE BOTTOM LINE IS, THE ONLY REASON YOUR NOT DOING BUSINESS IS BECAUSE OF YOU. 
///////////////////////////////////////////
 
 A GENERAL MANAGER WITH OWNERS BEYOND THEIR YEARS STILL IN THE BIZ
Hi Rich, I am Michelle, the GM of a club that does  Live radio broadcasts, 2 radio stations, facebook, myspace, posters
CURRENT - PROMOTIONS: Drink specials, 2 radio station ads, posters
MAJOR - PROBLEMS: not enough return on average nights. I only seem to get high returns on the nights I book very large bands.
COMMENTS: The owners of the bar are in their 60's and fighting me tooth and nail every step of the way on everything I am trying to do. I need to show them some solid facts on how different ideas can and will work to improve the nightly revenue of this bar. Bar was owned by someone else before and did extremely well, but now we have the old person image that I just cant shake for 2 reasons. 1 the owners are here all of the time and are very present and 2 they wont let me reach out the younger generation and then cant seem to figure out why the college kids aren't  coming in. HELP!!!!!!!!!!!!!!!!!  Michelle, GM
 
 
MY RESPONSE:
                               Hi Michelle, your the General Manager of a club spending way too much money on radio, live radio broadcasts are yesterday's club packing method, being on two radio stations cannot possibly pay for the spots, let alone create a profit, myspace is dead and over with, take down and remove your myspace page it has no relevance anymore. Myspace has acquiesced  to Facebook, the Social Networking Market. Posters have no potency.
Drink Specials equate to Drink Despair, your not getting enough return on average nights, because they are just that " AVERAGE NIGHTS".
You "only seem to get high returns on the nights you book very large bands", what kind of way is that to operate a club? You cannot, nor should you be totally reliant on "big bands" to create cash flow. You need to show solid facts on how different ideas will create far better nights"? It's not about ideas.
 Why would any Owner not welcome, not embrace the fact, that you have Fresh new "FUN" and "WOW FACTORS" that this Owner has never ever hosted before, that will do far better than what your doing now? This is not rocket science.  You mean this Owner will waste his money on radio, and radio remotes and 2 radio stations, and giving away drinks cheap, and handing out flyers, and you have to prove factually that something NEW, something EXCITING will work? These 2 Owners took a successful bar, with the right crowd, chased them away, attracted a much older crowd, can't get the college market to even consider coming in, and you want to work there? May I ask why? They the 2 Owners are there every night, don't they "GET IT"? Please, ask them to call me, 941-921-7027, but if they are not
mind set on change, please, don't waste their time or mine. As for you, if your happy stay there, if not, time to move on up. BEST OF LUCK.
                             
 
 
 DJs YOU CAN'T JUST SPIN IT, YOU'VE GOT TO VIDEO IT & LIGHT IT................................
The days of a DJ simply being in a booth and spinning are over and done. That's right even the corner pub or the typical sports bar with a DJ, it's time to come of age.
DJs are OUT, VJs are in.
DJs today with next to no cost, can implement software and create videos to connect and interact with their spins as well as lights, lights have never been more important.
Years ago when the late Bill Graham had his "Fillmore East" and "Fillmore West", the concert halls where the greatest rock acts of all time played, it was "The Joshua Light Show" that enhanced, energized and enabled the live band to ignite with the crowds.
We are at that same place in time now with DJs.
Nobody wants to watch the DJ spin, they as in the party people want the VIDEOS, the LIGHTS, the WHIP CREAM and CHERRY that goes on top of the hot fudge sundae.  Stop operating as if time stopped, ask your DJ to incorporate video/lights in their presentation. It's a "MUST" now. That's why playing CDs, and pre-recorded CDs are meaningless. You need "THE FUN", and must have "THE WOW".
DJs need to have an EPHIANY, REINVENT their style, their spin, their mix, their mash, their cuts, blend them in with VIDEO/LIGHTS give it "THE FULL EFFECT". With regard to videos, although the role of the music video has changed dramatically , that doesn't mean we don't love them when they are good.
Lady Gaga's "Bad Romance" and even Kanye West's "Runaway" made music videos an art form, once again. The traffic generated on youtube from these two music videos alone,proves people still love them, but conversely, our behaviors have changed. MTV can't make money off music videos anymore, because people can simply use their laptop, no more TV to get what they want. People have the control, MTV. can
invest in high-quality music videos, and people will watch them, but this isn't by any means a return to the 90s, the role of the video has not changed, because our culture changed without them a long time ago.Thus "Jersey Shore" , "Teen Mom" and of course "REAL WORLD" dominate MTV programming. This is why the role of the bar/club/lounge DJ has to evolve into that of a new age "VJ". Many club DJs will resist the change, ignore it, fight it, but they are only dating themselves, hurting their gig, denying the clubbers the experience of sound/lights/video.

WHAT WOULD A SECRET SHOPPER SAY ABOUT YOUR BAR OR CLUB:

Recently a friend of mine had a "Secret Shopper" seek out the customer's prospective on each and every single issue of operating his bar, but from someone looking for the positives and negatives, holding nothing back.
The "Secret Shopper" started with the smell of or rather stench from years of cigarette smoke settled on fixtures, mirrors, almost everywhere. Even though this bar now has a stand alone smoking area, the stench from years gone by, still exists.
The disgusting bar rags used to wipe down the bar.
The hanging glasses with soap drops on them.
The drink fruit that has been put in the coolers so often it is almost frozen.
The liquor bottles that need to be wiped down.
The shelves that need to be dusted and cleaned.
The chipped bar top.
The worn down bar stools.
The beat up carpet.
The awful looking rest rooms.
The slob DJ
The unkept bar staff
The outdated video games
The ugly beer neons
The lack of coasters for the drinks or beer served
The look of your bar staff, their very unappealing clothing
The A/C vents covered with dust and dirt
The lack of "Bar Bites"
The same local bands every week
The same Texas Hold Em every week
The same Karaoke every week
The same video games every week
The same DJ with no added lights & Video every week
The same, The Same, THE SAME.................................
 
  NEED A TURN AROUND STRATEGY?
MOVE FORWARD OR DIE.
MAKE A CONCEPT MAKEOVER NOW.
RISE ABOVE YOUR CROWDED BAR MARKET.
EMBRACE NEW FOOD & BEVERAGE MANTRAS.
 
 WHY LET ONE LIQUOR DISTRIBUTOR OWN YOUR BAR, YOUR CALL BRANDS, YOUR TOP SHELF AND EVEN YOUR WELL?
You should never ever put all your liquor inventory into the hands of just one liquor distributor. If Southern has all the major brands now, then buy what you must from them, but Republic National is hungry and they want your well business, why not give it to them, let them beat the prices and the case deals and save money while making more money behind your bar.
Never ever give one Liquor House all your business.
What has any Liquor Distributor done for you for Halloween, for The Night Before Thanksgiving, for the Night Before Christmas Eve, for New Year's Eve?
Why is it the salesman  who has clout will tell you "sorry we have no POS", yet when you go over his head to the Sales Manager, the VP of Sales, all of a sudden they found "POS" to support your nights? This is why when you order every week, when you pay them with a good check every week, they have every responsibility to support you and show you they want you to succeed. Some Liquor Distributors are totally arrogant, fine, only buy what you really have to from them, and go to the hungry Distributors for everything else.
If you don't know how to schmooze while at the same time squeeze, email RichUnger@promotingnightclubs.com
I have zero patience for excuses. I demand results.
 
AS A CLUB PROMOTER JUST "MAN UP" AND SAY I AM NOT GOOD AT THIS!
Put your ego in your pocket, and simply  "MAN UP" and admit your not getting it done as a club promoter. you dazzled the club owner with your words, but when it came to working, your night was lame, a loser and lost. You thought some flyers, some facebook, some word of mouth, a DJ, a VIP Area, Bottle Service ( NOBODY CAN AFFORD IT) nor do patrons want to pay $100 or $200 or more for a bottle of liquor they can buy in a liquor store for $25 or $30 or $40. They got wise to the rip off of Bottle Service, but you didn't wise up to taking it to the next level of amenities. You just keep putting your name as big as you can on the flyer, keeping basking in your own ego, and thinking people will respond. WRONG on all thinking.
 
THIS HOLIDAY SEASON, THINK OF OTHERS, WHO WON'T EVEN HAVE A CHRISTMAS, OR RECEIVE ANYTHING THEY WANT.
SET AN EXAMPLE FOR YOUR STAFF, FOR YOUR OWN KIDS, FOR YOURSELF, SPREAD THE SPIRIT OF CHRISTMAS TO THOSE AT THEIR LOWEST IN LIFE. BE A LIVING ANGEL, AND GIVE SOMEONE JUST A TASTE OF IT'S A WONDERFUL LIFE. HAPPY HOLIDAYS
Copyright � 2010 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.