BAR-CLUB SURVIVAL 2011

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BAR-CLUB SURVIVAL 2011

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BAR-CLUB SURVIVAL 2011
 It's a New Year, and your main fear is how to thrive? 
 It's time to recycle and update previously powerful Promotions.
 It's time to reuse non drink special, and high powered food specials to expand your plate service.
 it's time to replace media, marketing that does not produce results, stop operating in denial, you know very well that radio spot is not even paying for itself, that newspaper ad is drawing nobody in, why spend on what you know does not work?
It's time to reduce costs in every single aspect of your bar, your club, your sports bar, your lounge, your restaurant.
It's time to take advantage of every single Holiday this year, by hosting PREMIER "FUN" and "WOW FACTORS" that no other bar, or food and beverage competitor has even thought of.
It's time to stop copying others and start creating Winning Nights.
It's time to stop being frustrated  and become activated in what is the most important objective of your bar or food and beverage operation, and that is putting people in your place day in and night out, four days a week, Wednesday, Thursday, Friday and Saturdays.
It's time to consider closing on either Sundays or Mondays and saving money, giving all your employees a day off, you will not lose one penny.
It's time to bring in a new menu, a new look, a new marketing plan, new format, new OVERALL APPROACH to your entire way you manage. How you manage, When you manage, What you manage and Who you manage.
It's time to offer "Gluten Free" foods.
It's time to have an open mind, listen, absorb, realize it's not working the way you have done it for years, times have changed and you haven't.
It's time to motivate, stimulate and invigorate your entire Staff with Energy, Enticement, and Excitement, a fresh new outlook, prospective and attitude towards their Service, their Dedication, their Mentality @ work. 
Look @ Darden Restaurant's "RED LOBSTER" Chain, sales are so bad, so awful, that Darden is spending $750 million to remodel roughly 700 Red Lobster locations in hopes of lifting traffic and sales. But, the problem with "RED LOBSTER" are numerous, their plates are way too oversized for the portions they serve. Their pricing is way too high. Their menu is way out of touch. You can change it's exterior re do it's interior, but you still must face the FACTS, it's your presentation, your portion, your pricing and your fish picks. What a waste of a good $750 million. Totally missing the mark on what this casual dining chain's real problems are. They never read my Strategies. They should be emaling me @ RichUnger@promotingnightclubs.com
   
    IF YOUR AN ABSENTEE OWNER THIS IS JUST FOR YOU:
EVERY DAY YOU SHOULD KNOW FIRST HAND:
EVERY DEPOSIT MADE, EVERY CHECK WRITTEN EVERY ORDER PLACED
EVERY EXPENSE PAID WITH CASH OR BARTER
EVERY HOUSE CHARGE ACCOUNT
EVERY EVENT PLANNED
EVERY EXPERIENCE GOING ON
EVERY ESCAPADE THAT HAS HAPPENED
EVERY BAND OR DJ THAT IS WORKING @ YOUR VENUE
EVERY DOLLAR SPENT ON ENTERTAINMENT & MARKETING
EVERY WORD OF CONTENT POSTED ON YOUR SOCIAL NETWORK SITES, AS WELL AS YOUR OWN SITE.
REMEMBER YOUR "THE OWNER", YOU SHOULD EXCERCISE YOUR AUTHORITY OVER EVERY ASPECT OF YOUR BAR, YOUR CLUB, YOUR SPORTS BAR, YOUR RESTAURANT. TRUST? THAT IS A DOUBLE EDGE SWORD, TRUST IS EARNED NOT AUTOMATICALLY GIVEN, BECAUSE SOMEONE IS A FRIEND, OR NEIGHBOR OF "THE OWNER".
NEVER SHOULD AN UNKNOWN, INEXPERIENCED, TOTAL LACK OF KNOWLEDGE, NO BACKGROUND, NO EDUCATION IN THE FOOD AND BEVERAGE INDUSTRY INDIVIDUAL FRIEND, BE PLACED IN ANY POSITION OF AUTHORITY,
FAR TOO OFTEN THIS TYPE OF INDIVIDUAL IS SWEPT UP IN THE "DRUNK WITH POWER" MENTALITY, THAT ENDS IN A BROKEN FRIENDSHIP AND WORSE, YOU LOSING A GREAT DEAL OF MONEY.
NEVER ALLOW ANYONE TO OPEN YOUR BAR'S MAIL, IF YOUR NOT THERE, SIMPLE, HAVE THE MAIL FORWARDED TO YOU, UNOPENED, NOBODY SHOULD HAVE THE POWER TO READ YOUR BUSINESS MAIL.
EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM IF YOUR IN THIS KIND OF SITUATION AND NEED SPECFIC EXPERTISE.  
 
 
 
  WHAT DOES "SOUTHERN WINE & SPIRITS ACTUALLY DO FOR YOUR BAR , CLUB, RESTAURANT, SPORTS BAR, ULTRA LOUNGE?
Recently I had a Bar Manager tell me, that simply having his Promotions Person ask Southern Wine & Spirits for Brand Giveaway Items resulted in this Bar Manager being lectured, berrated and actually verbally tongue lashed by his own SOUTHERN WINE & SPIRIS salesman and sales manager  for simply asking for support, by Southern Wine & Spirits.
CAN YOU EVEN FATHOM THIS?
This experience is not the way a Liquor Distributor should treat any account. So, with this in mind, I ask everyone, please email me your good, bad and ugly experiences with "Southern Wine & Spirits". The Good News is Warren Buffet the Oracle of Omaha has entered the liquor distributing business and after speaking with his media people, he has plans to expand to as many States as they can. Buffet runs a tight ship, from Dairy Queen to Fruit of The Loom to the almost dozen companies, Berkshire Hathaway owns interest in, Buffet and his Top Management have zero tolerance for not treating customers of any of his entities with respect and excellent customer service. Email me your Southern Wine & Spirits horror stories, RichUnger@promotingnightclubs.com  Sure you need to buy their top shelf and call brands, do you need, should you give them an exclusive on your wines, water selection and your well?
From what I have seen first hand, absolutely not. When was the last time a Southern Rep had lunch, dinner, a drink, or spent a penny at your bar? As a VP of Southern Wine & Spirits told me "We should be falling all over ourselves offering tshirts, giveaways, support, sponsorships, brand parties, to the point where customers tell us ENOUGH" But unfortunately what he said is not the reality of the way Southern Wine & Spirits actually treats it's accounts, it's quite the opposite. FACT. To Mr Warren Buffet I say WELCOME ABOARD THE BAR BUSINESS, everyone can learn from your ethics, professionalism, integrity and respect of your customers from your employees, especially Southern Wine & Spirits. Arrogance has no place in this industry, when bars, clubs, sports bars, ultra lounges, restaurants, are struggling just to keep their doors open. Do you hear me SOUTHERN WINE & SPIRITS? 
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On a Personal Note, I am often told, "You are very hard on Owners", my response is, "No I am not, Owners are too soft on themselves". The typical Owner has no faith, trust in what I write and would rather lose money, than accept the reality of doing business in 2011. The typical Owner is always thinking "Cheap" instead of "SUCCESS". The typical Owner listens to so many people who have no clue or expertise  in this industry, yet you often do what they suggest, only to fall flat on your face. You lend way too much credibility  to people with nothing more than their own opinion. They are not experts, they have not been in this industry for over 40 years, all they know is how to order a drink at the bar. And you wonder why your execution, implementation is so poor? Here's a Sports Bar example, I spoke with three partners of a Sports Bar that holds 270 patrons, they want to pack their place for SUPER BOWL, the Concept I gave them calls for a $13,270. Gross on Super Bowl. But they refuse to spend or adapt or apply the marketing required to achieve this goal. SUPER BOWL requires a FULL MONTH as does any Promotion of advance in house and in the Community marketing. I speak to Owners who procrastinate, hesitate, and do nothing to change their business from dead nights to what I have always said "PACKED TO THE WALLS NIGHTS". Email RichUnger@fpromotingnightclubs.com
   
 
  Hi Rich, I'm frustrated with the overall climate with the business owners and how so many don't have a plan. I recently worked for a real nice guy who bought a place. His first bad thing he did was changed the name back to what the club was called for 20 years before (he was reminiscing about the old days I'm sure when he grew up there and good times he had). I tried to tell him he is missing the boat on changing the name and attracting new people, and that by changing the name back he wasn't going to get those old people to come back out because they are old, moved on with their life, and don't go out anymore.
 
I work for another place currently that is a goldmine --the owner knows it BUT he too is living in the past. He ALSO refused to change the name.  When he hired me he was all excited and going to make all these changes and for two years now SAME THING they've been doing for 15 years --cover bands only Friday and Saturday. The owner is an ego maniac and has already lost a ton of money and from what I hear found another sucker to finance the next few months -but nothing changes. No promos, nothing ground breaking. I've tried over and over to get through to him and his managers, but they come from a different world --their world.  See I've worked for all kinds of bars, clubs, whatever. I've made magic happen from nothing. We are talking doing promos with little or no money and making a gold mine. Crazy stuff.  MOST PEOPLE could never pull off what I've done in the past --I see them struggle.  People don't want to change.
 
There is not a whole lot going on in this area, and people are missing the boat, as possible patrons go elsewhere. I'm sitting here typing asking myself why am I typing to this guy? lol I guess I can relate to what you are saying, and it just sparked something in me to write you, Jimmy O.
 
My RESPONSE: Jimmy 99% of bar, club, sports bar Owners have no Plan, no Strategies, no Marketing Paths, no Mind set.
   .How can any Owner refuse to change the name of a bar or club that is stuck in a time warp? Ask today's generation what "Operation Desert Storm" is, and they have no clue?
Why try to reap the rewards of days gone by with a name that was in it's hey day the place to be and now he can't see the forest for the trees. Owners who are ego maniacs refuse to embrace change. He found someone to bankroll this bar for a few more months, since the place is not generating enough income to cover it's monthly nut. People do want change, that is why your Owner is suffering. If there is not a whole lot going on in your area, and other Owners are missing the boat, approach those Owners and find one who's ego is in check, pack his place. I sparked your thought process, now let me get you off your tuchus  and go do what you comes easy to you, what you love to do and what works. Jimmy, the next great concept is just waiting to happen in your area, your just the Person to do it. The only reason Owners lose a ton of money is because of their own ego, arrogance, ignorance, poor management, and their denial to accept "FUN" and "WOW FACTORS". It's that simple. Email RichUnger@promotingnightclubs.com   
 
 My husband and I just purchased  a nightclub and we are new at owning any business. Then we find out it is not making the kind of money we were told it was making.  We are suffering and will more than likely lose the nightclub.
The previous owner had a very bad reputation and he paid his employees under the table among other unethical things.  The nightclub does not have a good reputation but it is minutes away from a campus and should be profitable.
 
We need help!
 
Valarie
 
My Response: Hi Valarie, Why did you purchase a club before you sat out in the front of the club for a month counting patrons who came in and on what nights? Why didn't you sit @ the bar for a month counting what patrons drank and how much they spent, and on what nights?
The books are almost always cooked. What did you see and review, before you and your hubby even considered buying this club?
You knew the previous owner had a horrible reputation. That alone was the "RED FLAG". You knew he paid his employees under the table which is in violation of Federal Laws. You knew he also acted and operated in other unethical ways. You knew the Club did not have a good reputation, why, why, why did you buy this club???????????
Sure this club is located minutes away from a Campus, and yes it should be profitable, but it's not. The reality is, the success rate for a club with these kind of obstacles, is only 10%, meaning 90% of clubs faced with these major problems fail. I don't get it. There is nothing short of a major infusion of cash in so many different areas of this club, that are required to even attempt to turn it around as I say 'REBRAND", "REPOSITION" AND "REINVENT". Valarie, I wish you and your Husband the Best, and Happy Holidays, but you are looking at a dire situation, which in the words of the great songwriter Laura Nyro, "It's Gonna Take A MIRACLE".
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UNDER NO CIRCUMSTANCES TOLERATE THESE BAR SITUATIONS:
A. Never give any bartender the authority or power to buy anyone a drink or give anyone a drink.
 
B. Never permit any Manager the power to make their own drink after their shift. Let an on the clock bartender make the drink, ring the drink up, have the Manager sign for the drink.   
 
C. Never have more than you need bar staff at work, until the busy hours come. It makes no sense to have four to five bartenders when the bar and the entire room is only 40% full.
 
D. Never tolerate bartenders dating each other, let them date customers all they want, but once they start seeing each other, you have a major problem. You will end up losing both of them.
 
E. Never let your bartenders throw out any liquor or wine bottles, they should all be put on top of the bar at closing. All empties should be accounted for.
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WHAT DO THE FLYERS OF 10 DIFFERENT CLUB PROMOTERS HAVE IN COMMON:
For the past three months I have accumulated ten different club promoter flyers. Do you know what the biggest, largest, most eye catching part of every single flyer was?
Was it the name of the Club? NO
Was it the name of the Theme for the night? NO
Was it the name of the Guest DJ or featured Entertainer? NO
Was it the address, map or directions for the club? NO
Was it the club's web site or phone number? NO
IT WAS THE LOGO AND NAME OF THE CLUB PROMOTER. WHO CARES WHO THE CLUB PROMOTER IS? THE EGO OF THE CLUB PROMOTER, THAT'S WHO.
YOU cannot make this stuff up. You just can't....................................
FLYERS ARE WORTHLESS. CLUB PROMOTERS ARE NOT NEEDED TO PACK YOUR BAR OR CLUB. Email RichUnger@promotingnightclubs.com
 
 YOU SHOULD BE FEATURING THIS @ YOUR BAR WITHOUT HESITATION
INFINIUM BEER, BY SAM ADAMS, CHAMPAGNE LIKE BEER IS HERE
For the past two years, the Boston Beer Co., maker of Samuel Adams beers, has been working with Germany's Weihenstephan Brewery, the world's oldest brewery, to create an entirely new style of beer. Boston Beer founder Jim Koch and Weihenstephan director Josef Schradler announced this morning that the collaboration is complete.

The new beer, a champagne-like ale called Infinium, will hit store shelves in early December.

The two brewers claim Infinium is the first new beer created under the German beer purity law, called the Reinheitsgebot, in more than 100 years. (Under the law, only four ingredients -- malt, hops, yeast, and water -- can be used to make beer.)

"Frankly it was really cool and a huge honor," Koch told us. "Probably the most important brewery in the old world reached out to Sam Adams. I was like, 'Wait a minute. I was making beer in my kitchen 26 years ago. You guys were making beer a thousand years ago. Why do you need me?' They had an interesting perspective on Sam Adams. They said, 'You're the largest craft brewer in the world.' Well, yeah, I guess, but we're not even 1 percent of the US beer market. In the US, we're pretty trivial."

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 Hello,

My promotions team and I will be having a black and white affair in January and we need some advice.

The tickets for the event are $20. We hired a house music celebrity (my audience loves house music and the artist), we hired a local DJ known by many and we're offering free food. But, we have no idea what else we should be doing for promoting the event. We're passing out flyers, telling everyone we know  and using Facebook to promote. Should we be doing more?

Please help!

I can be reached via email or phone at _________.

Warm Regards,
Thomas Luaccis
 
 
MY RESPONSE: Happy New Year Thomas, hiring a House Music Celeb? Your Audience loves house music, ok, so this is the "FUN"? A local DJ known by many, free food? This what patrons should expect for paying $20? Where does the "BLACK and WHITE AFFAIR" Concept come in, you mention no tie in, no events, no interactive audience participation within the Night itself?
Passing out flyers is a total waste of time, when are club promoters, DJs, Club Managers and Club Owners learn, nobody cares about your flyers? Your telling everyone? You mean verbally one on one spreading the word? There are far more efficient , powerful and effective methods than this. Finally you like 500 million other people are using FACEBOOK, that is why Mark Zuckerberg was named Person of the Year by Time Magazine, for creating FACEBOOK. But.... with Clubs, Bars, Restaurants, Lounges, Sports Bars, FACEBOOK is only one aspect of what your web presence should consist of. Thomas, you are missing out on over ten different media tools and techniques to generate excitement, enticement and energy about this Event. You have already set your format up, it is too late for me to assist you, I can only hope you work day and night, with no breaks in between to build up this night. IT does not sound like a packed wall to wall Night. It is the basic, typical, average, usual club promoter scenario. Good Luck. NO FUN, NO WOW FACTORS, and totally off the mark marketing wise. Thomas, ask yourself why you thought this was going to be a huge success? Rich Unger
 
 
 
 
 
 WHY ARE YOU WASTING YOUR $ GOING TO THE VEGAS BAR SHOW?
PLEASE SAVE YOUR MONEY, YOUR TIME, YOUR ENERGY, IN MY OPINION, BY NOT GOING TO THE VEGAS NIGHTCLUB SHOW. AGAIN,  IN MY OPINIION IT IS A TOTAL WASTE OF YOUR ATTENDANCE. THE PRODUCERS OF THAT SHOW ARE SIMPLY OUT TO MAKE MONEY, FINE, BUT YOU ARE THINKING, IF I GO THERE IT WILL BE WORTH IT. HOW? WHY? WHAT?
  IN SPECIFIC REGARD TO THAT VEGAS SHOW, NAME ME ONE, JUST ONE SIGNIFICANT FACTOR YOU HAVE LEARNED FROM ATTENDING THOSE GENERIC SEMINARS? THEY HAVE PREVIOUSLY ASKED ME TO ADDRESS THESE SEMINARS, TIME AFTER TIME AND I HAVE REFUSED, DO YOU KNOW WHY? BECAUSE WHAT WORKS IN OHIO DOES NOT WORK IN SOBE, WHAT IS SUCCESFUL IN HOUSTON DOES NOT WORK IN SACRAMENTO.  EACH ESTABLISHMENT, EACH COMMUNITY, HAS IT'S OWN DYNAMICS AND TAKES ON A LIFE OF IT'S OWN.  SURE IF YOU WANT TO ATTEND LIQUOR & BEER BRAND PARTIES, IF YOU WANT TO WALK AN EXHIBIT HALL FULL OF MANY PRODUCTS AND SERVICES THAT YOU DO NOT NEED, ARE NOT APPLICABLE TO YOUR ESTABLISHMENT AND CANNOT AFFORD, THEN BY ALL MEANS WALK THE ASILES. BUT AT THE END OF THE DAY, BESIDES BEING IN VEGAS, UNFORTUNATELY THE SAYING IS SO TRUE WHAT GOES ON IN VEGAS STAYS IN VEGAS, AND THAT APPLIES TO YOUR TRIP, WHICH SHOULD BE EDUCATIONAL AND INFORMATIVE SPECIFICALLY FOR YOUR BAR, YOUR CLUB, YOUR ULTRA LOUNGE, YOUR SPORTS BAR, BUT ISN'T. THAT'S MY OPINION, WHAT SAY YOU? RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
ABOUT YOUR PRESENT MARKETING:
Are you actually Targeting your advertising to the specific demographics you want to reach? Are you zeroing in on
the age group, the economic level, the lifestyle elements,
or are you simply, hoping that the darts you throw hit the board?
 
Are you Focused with your marketing, not listening to salespeople selling you ads on radio, in newspapers, in magazines, on flyers, NO, NO, NO, AND MORE NO.......................
Do you Fine Tune your marketing with a unique mantra, a creative visual, a attention grabbing, dominating approach, that stands out among every other competing bar, club, sports bar or restaurant?
 
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 THE NEW  BAR, CLUB, LOUNGE, SPORTS BAR, RESTAURANT PARADIGM OF SUCCESS IN THE FOOD AND BEVERAGE INDUSTRY IS ACHIEVING GREATNESS BY MOVING FORWARD, BY REALIZING YOUR NOT CREATIVE, YOUR NOT A MARKETING MAVEN, YOUR NOT PROMOTIONS  PERFECT, YOUR NOT ABSOLUTE IN YOUR ADVERTISING, YOUR NOT USING AN ENTIRE MONTH IN ADVANCE OF YOUR EVENTS TO PACK THEM WALL TO WALL WITH WOMEN AND SPENDERS.
STOP THE ONE WEEK, THE TWO WEEK, EVEN THE THREE WEEK METHOD OF THE PAST AND REALIZE THAT ONE MONTH IS CARVED IN STONE. TRY IT AND SEE THE DIFFERENCE FIRST HAND.
WHY IS IT SO MANY OWNERS ARE AFRAID TO ACCEPT THEY ARE NOT ON TRACK, BUT RATHER OFF THE BEATEN PATH? EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
 
 HAPPY, HEALTHY, JOYOUS, PROSPEROUS NEW YEAR TO ALL OF YOU, AND REMEMBER IN 2011, THIS YEAR, GO BEYOND THE USUAL AND BE CLEVER.............................................. 
Copyright � 2011 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.