BAR PROMOTIONS 2011 ACT NOW!

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BAR PROMOTIONS 2011 ACT NOW!

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BAR PROMOTIONS 2011 ACT NOW!
 
 From Valentine's Day to FAT TUESDAY/Mardi Gras, from St. Patrick's Day to Cinco De Mayo, you have to plan these fabulous, fantastic "FUN" filled days and nights. Leave nothing to chance.
Advertising
Marketing
Entertainment
Food
Drink
Decor
Host
Contests
Concept
 It's striking how many bars, clubs, sports bars (especially) simply go through the motions, yet never ever create any excitement, enticement, end all energy.
Why are Owners, General Managers either lazy, lame, lax in their approach to what makes them the most money?
THE TIME TO ACT IS NOW, STOP THINKING AND START DOING!
A Bar Promotion does not mean cheap beer or cheaper drinks.
There is a method to the madness, a discipline, consistency, yet, the majority of Owners, General Managers wait till the last minute, throw something together, get minimum results @ best, then wonder why?
This is not a year to throw away "HOLIDAY HIGH ENERGY NIGHTS", simply because your burnt out, depressed or not into it. Quite the opposite, you need to be RE ENERGIZED, that will result in your staff feeling upbeat.
Stop throwing liquor brand parties with free samples, what purpose does that serve?
Your not making a dime.
Stop the entire focus on fighting off other competitors with giving away the bar.
Stop relying on club promoters, they are not worth a penny.
This  is "THE MAKE OR BREAK YEAR" for many of you.
The time to plan for every single Month of 2011 is RIGHT NOW.
Do you know what the least used media of 2011 is for Restaurants, Clubs, Sports Bars, the one media that only 4% of the entire industry is planning on using?
Are you ready?
Are you sure?
Answer: RADIO.
That's right, Radio is the least planned use of media for 2011 by the Big Restaurant Chains to Bars/Clubs to the Sports Bars. WHY? Because nobody, nobody is listening.
Can you say Satellite Radio? Can you say I-Pods, Can you say Texting?
Go to www.clubtexting.com contact Shane and let him pack your club. 
KKARAOKE IS DEAD, OH SURE YOU CAN TELL ME HOW IT STILL BRINGS IN THE SAME FACES ONCE A WEEK, AND THAT PEOPLE STILL ENJOY IT. I SAY "BULL". YOU ARE SO OUTDATED, SO OUT OF TOUCH, SO BEHIND THE TIMES, THERE ARE SO MANY FORMS OF "FUN" & "WOW FACTORS", THAT WILL ATTRACT 100X THE NUMBER OF PATRONS KARAOKE DOES. YOUR PROBLEM IS, YOU ARE SO SET IN YOUR WAYS, YOU ARE SO CONTENT DO JUST TAKE IN A FEW DOLLARS, RATHER THAN HAVE RECORD NIGHTS, THAT YOU SIMPLY STICK WITH THE SAME OLD SONG AND DANCE AKA KARAOKE.
Why is it, I can come up with a POWERFUL PATRON PACKING NIGHT in just a few minutes, and you can't even think up a new CONCEPT in weeks, let alone months?
 
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LESSONS IN REBRANDING:
1. Do an OVERVIEW of all your competing bars, or clubs, or sports bars or ultra lounges, or restaurants, not the National Chains, but the locals, the long time faves of the Community.
 
2. Plan a REBRANDING of your entire Format, your nightly Concept, your Bar Presentation, Your Dance Floor Image, Your Dress Code Policy, Your Bottle Service Pricing, Your Staff's Uniforms, ( ALL BLACK IS OVER WITH, who died?)  Your Seating, your Marketing, what now are you wasting your money on. I had the Owners of a Sports Bar tell me, "Hey he is a friend of the Family so we took an ad for a year", what a total waste of money to put an ad in this slick magazine.
I read a full page write up, a really upbeat, just fabulous feature on a local band the place they were performing, it was in a Weekly Free Publication, so the issue was out in stands, thrown in driveways, and on counter tops for a full week. The result, maybe a 10% increase in business for this featured band on the night they play each week at this venue. The Owner responded to me " I'm sure glad I didn't have to pay for that exposure", I always say these "Throw Away" Publications do not return $10 for every $1 ( MY GOLDEN RULE) you spend on an ad, in fact in this case, not even any return worth noting. So when these salespeople tell you, "YOU MUST, YOU HAVE TO, YOU NEED, YOU WANT TO REACH OUR READERS", You should respond, " WHAT READERS?".
That is why I declare no print, no radio, no flyers, no, no and more no.
 
WINE TASTINGS, WHAT'S IN IT FOR YOU?
SO a Wine Distributor or your Liquor Vendor is offering you a free "Wine Tasting". Great, your customers are given Dixie Cup size samples of various wines featured from a specific vineyard. Ok, you go and add some free cheeses to enhance the Promo.
A simple question from me, What is in it for you?
While your giving away the Wine and Cheese, and the Wine Rep is educating your patrons on their wine/vineyards, ( to encourage them to buy their wine) what exactly are you getting out of this concept?
Are Patrons spending any $, are Patrons enhancing your cash flow, are Patrons even staying after the Event is over?
NO, NO, and more NO.
I have an entirely different strategy on "Wine Tastings/Samplings"
To give away any Wine or Liquor Product and then at the end of the event, have the REP throw you a bottle or two or even a case of their product to make up for the "Tastings/Samplings" is fine. But it does nothing to put cash in your bank account, until you now sell the reimbursement product. Again, NO, NO, and more NO.
 
      
    'YOU'VE  SPENT ALL THAT $ REMODELING, REBUILDING, RENOVATING THIS BAR, OR THAT CLUB & STILL NOBODY IS COMING IN'...............................................
 Your in total denial, you can't believe it, after all that work, all that money, you open the doors and no "BANG", no "BOOM", just a "BUST".
You listened to the radio salesperson and spent way too much.
You listened to the club promoter who brought nobody in.
You listened to the liquor & Beer Salespeople you paid for all that inventory.
You hired all these employees.
But your ready to hold the biggest pity party you can.
Did you happen to contact me first?
NOPE.
You simply spent money on advertising that did not work.
You brought in entertainment that did not draw.
You cost yourself tens of thousands of dollars, simply because you said to yourself "IT IS WHAT IT IS" instead of doing "WHAT IT SHOULD BE AND CAN BE".
How does it feel to give away the bar to bring in anybody?
What are your actual liquor costs?
Do you even know?
What are your actual food costs?
Do you even know?
How long do you expect to survive in this industry with the course of operating that you are on?
If you won't have an open mind, and be willing to embrace success, why or how are you going to succeed?
When your ready, email RichUnger@promotingnightclubs.com
HERE IS A PERFECT EXAMPLE, AND SADLY INVOLVES EVA LONGORIA, WHO HAD NO BUSINESS EVEN ENTERING THIS BUSINESS: Beso, the Las Vegas restaurant and nightclub at CityCenter owned by actress Eva Longoria and co-investors, filed for bankruptcy Thursday to restructure nearly $5.7 million in debt and other liabilities.

Beso LLC, 32 percent owned by Longoria, listed assets of about $2.5 million in the Chapter 11 filing in U.S. Bankruptcy Court in Las Vegas.

The restaurant, which has a nightclub called Eve, projected ongoing losses of $76,000 per month.

Court records indicated Beso may be having trouble meeting lease obligations, with the company reporting $1.8 million owed to landlord Crystals at CityCenter.

CityCenter is the resort complex that MGM Resorts International opened in December 2009.

Beso generated nearly $14.6 million in gross income in the past 12 months, the filing said.

Longoria, who has filed for divorce from Tony Parker, apparently has had to provide cash to keep the business afloat. She�s listed as a creditor, owed $375,000 for legal fees paid on behalf of Beso and another $1 million for a cash loan.

Several construction companies are among the creditors, and the filing noted litigation is pending involving contractors involved in the construction of the club as well as former partners. THIS CLUB HAS BEEN LOSING $76,000. A MONTH. Ms. Longoria should stick with acting, never ever take a 32% interest in a Club that because of you, your name, your stature is even being opened. You either take the controlling interest, or you walk away. Pssst, next time open a club where you live, so you can be "HANDS ON", and not where you have to fly to even be there.

 

WHO'S COLLECTING & WHO'S PAYING THE SALES TAX ON YOUR DOOR COVER CHARGES?
So, you play big shot and you let a club promoter or whatever they are called, attempt to present some kind of "Night" at your bar or club. You let them collect the door money.
But, whom is going to pay the State the tax on that cash? Surely you know that the so called club promoter does not have a Tax Certificate to even collect sales tax, let alone pay it. And since it's your establishment You, that's right YOU<<<<<<<<<<< are responsible for paying it. So the next time you are in that irrational mood to give your Night to one of these strangers, you better make sure you take the % due the State, right out of the cash from the door, because otherwise it is gone. Do you want to be responsible for the tax due, plus penalities, plus interest? I DON'T THINK SO.
Never ever let them take the money to "GO", before you take the "TAX TO PAY".
OH, YOU WELCOME...........................................................................................................
 
 
 
THE CLUB REMAINS THE SAME FOR SIX YEARS ( WHY?)

 

 Hi Rich

I have a lounge �clubb in ___________.

I am running the club already for 6 years and business has been pretty good.

But since May business dropped with 35%. Of course there some factors which I could blame , like Economic Slow Down, Smokers ban since May, New Clubs opened�

But the other bars are doing well and people in _______________ have actually money enough. Unemployment is max. 3%.

Why so suddenly? We kept the same concept, same staff, I am always present, we changed nothing. I asked different people if they could give me any negative feedback and there is nearly none.

All the factors I read on your website are just the way I feel and what's  happening. But how to change it? It easy to say bring in Fun& Wow; but how to do it in practice?

My place holds 300 people. We are planning a complete renovation next summer. We will get double as big (600 people) and build everything what�s necessary to have a perfect place.

But I am scared that it wouldn�t run how it should be or slow down after a few months.

Sometimes I have the feeling whatever I touch turns into plastic instead of gold.

 

Yours Sincerely

 Laurent

 

MY RESPONSE:

                            Laurent, the reason your wasting your emotions on being "scared" are, because you have NO GAME PLAN to follow, no DIRECTION to lead you, no MARKETING STRATEGY to implement, you are burnt out, depressed, and totally of a mind set that produces nothing but negativity. How can you read article after article of mine and not get off your tuchus and REBRAND, REPOSITION and REINVENT your place? There is no such thing as "The Perfect Place", every venue has it's SCARS, SCABS and STRANDS of Problems. They may not be visual to the naked eye, but as sure as Jennifer Aniston is not pregnant, every place has issues, challenges, situations and weaknesses. Its all in how you handle them. In your case, you run, you hide and you create a bubble around you with a major fabric of denial. I contacted you, but you never returned my calls. So, I give up, I wish you the best, but I know not to expect it. Bringing in "THE FUN" and "THE WOW FACTORS" are easy when you know the step by step implementation.  This is not a matter of rolling the dice, you have to learn, listen and let your mind open to the fact it is 2011 and your way behind the times.  Best of Luck Laurent. ( sigh......) 

   

IS THIS TEEN CLUB REALLY WANTED OR EVEN NEEDED?

  Rich, Please tell us what you think? This is what we do, Come out on Fridays and get in half-off on Saturdays! Bring the most Facebook Friends and win a designer purse! (targeted to the ladies)
Throw a party for free! Friends who come pay $5 at the door
 Not getting enough teens even with incentives
People come to check it out and see that we're dead since we've only been open a month and leave.
 We're throwing a lot of money out on the table and not getting the customers we need to generate revenue, and people are beginning to wonder if we'd do better as an adult club. However, there's not really a teen outlet in the city that's setup as a nightclub like we are.

 

 MY RESPONSE:

                              I ASKED YOU WHAT RESEARCH, WHAT BACKGROUND STUDY, WHAT WAS THE REASONING IN YOUR EVEN OPENING THIS TEEN NIGHTCLUB? WHAT GOOD ARE RELYING ON FACEBOOK FRIENDS AND WINNING A DESIGNER PURSE? ARE YOU FOR REAL? THIS IS TARGETING WOMEN? ARE YOU SERIOUS? YOUR DOING NOTHING, I REPEAT NOTHING TO ATTRACT TEENS. YOU ARE SO OFF THE MARK OF YOUR DEMOGRAPHICS, IT IS TRULY SAD. YOUR ONLY OPEN A MONTH AND YOUR DYING. DO YOU HEAR YOURSELF? YOUR "THROWING ALOT OF MONEY ON THE TABLE", WHY? WHO ARE YOU LISTENING TO? ONE MONTH AND NOW YOUR READY TO BECOME AN ADULT CLUB???????? THE REASON THERE IS NO TEEN OUTLET IN YOUR CITY IS, BECAUSE THE CHALLENGES ARE SO GREAT, THEY ARE NOT WORTH THE EFFORT, ENERGY, EXPENSE TO MAKE IT A SUCCESS. YOUR THE PERFECT EXAMPLE. I HAVE A TEEN NIGHT FORMAT, BUT IT IS SO TIGHT, SO RIGHT, THAT YOU HAVE TO FOLLOW IT, STEP BY STEP WITH NO SINGLE DEVIATION OF ANY KIND. YOU WOULD HAVE BEEN PACKED EVERY WEEKEND HAD YOU ASKED ME, BUT YOU DIDN'T UNTIL YOU WERE READY TO CLOSE THE DOORS. UNREAL. JUST UNREAL.

 

  IF YOU OWN AN ITALIAN RESTURANT WITH A GREAT BAR, YOU NEED TO REINVENT.

IF YOU OWN AN IRISH PUB WITH A GREAT BAR, YOU NEED TO REINVENT.

IF YOU OWN A LATIN EATERY WITH A GREAT BAR, YOU NEED TO REINVENT.

IF YOU OWN A CHINESE GRILL WITH A GREAT BAR, YOU NEED TO REINVENT.

IF YOU OWN AN UPSCALE BISTRO WITH A GREAT BAR, YOU NEED TO REINVENT.

IF YOU OWN AN AUTHENTIC GREEK RESTAURANT, YOU NEED TO REINVENT. 

YOUR FOOD SERVICE HAS NOTHING TO DO WITH YOUR NIGHT LIFE.

LET ME REPEAT THIS FOR YOU TO THINK ABOUT, "YOUR FOOD SERVICE HAS NOTHING TO DO WITH YOUR NIGHT LIFE".

THE EASIEST, SMOOTHEST FORMAT TO TAKE TO A NIGHT LIFE ADVENTURE IS AN UPSCALE RESTAURANT.

YOUR DINING PATRON IS NOT YOUR NIGHT LIFE CLUBBER.

WHY WORK YOUR TUCHUS OFF IN THE BACK OF THE HOUSE, WITH FOOD COSTS, KITCHEN OVERHEAD,  EGOS FROM THE CHEF, HASSLES FROM THE SERVERS, WHEN THE FRONT OF THE HOUSE & YOUR BAR IS WHERE THE REAL CASH COMES FROM? IF YOU HAVE A BAR, IF YOU HAVE TABLES/CHAIRS WHERE BAR PATRONS SIT, THEN YOU HAVE THE POTENTIAL, TO CREATE NIGHT LIFE. FOR EXAMPLE IF YOU HOLD 200 PEOPLE, AFTER FOOD SERVICE YOU SHOULD DO OVER $150,000 A YEAR IN LIQUOR SALES. THAT'S RIGHT GET OFF YOUR TUCHUS AND CREATE THE RIGHT NIGHTS TO ATTRACT WOMEN AND SPENDERS. NO HIP HOP GARBAGE, NO CLUB PROMOTERS, ( YUCK)  NO SLOBS, NO CHEAP DRINKS, DO IT WITH STYLE, WITH PANACHE, WITH SOPHISTICATION.  IT'S SO EASY, IT'S LIKE BOILING WATER. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

 

 

 

 

 

 

 

 

 

 

 

 

                 OUTBACK COMES BACK IN 2011 WITH A 10.99                   POWERHOUSE PROMOTION
   Outback Steakhouse is offering a seared sirloin steak with grilled shrimp and scallops as a limited time offer from Jan. 12 through Feb. 22.

It's a Steak & Seafood Mixed Grill, served on mango salsa with a side of seasonal vegetables, starts at $10.99 but varies according to "Outback Establishment".

Outback Steakhouse is a subsidiary of Tampa, Fla.-based OSI Restaurant Partners. At the end of its latest quarter, OSI had 1,435 restaurants, including 964 Outback Steakhouses.

SO, while your still asking your customers to pay $13, $14, $15, $16, even up to $20 for a dish, "OUTBACK" outdoes all of you with a premier powerhouse promotion.

$10.99 is the magic number for Dinner, but "OSI" does not just put a piece of meat on a dish, no way, no day, they enhance, expand, and entice with "Steak, Grilled Shrimp & Scallops all mixed together in a Grill Dish. Brilliant Marketing. I have seen independent Restaurant Owners form groups to combat chains, but their efforts are for naught, this is every eatery for itself survival mode.

PRESENTATION, QUALITY, PRICE, SERVICE, the four Fundamentals that will make or break your dining business. You refuse to acquese, REBRAND your Menu and meet the challenges of today's dining  out customer. That is why you are suffering slow nights, dead nights, closing early nights.

Copyright � 2011 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.