SPRING BREAK CLUB PROMOTIONS

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SPRING BREAK CLUB PROMOTIONS

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SPRING BREAK 2011 CLUB PROMOTIONS
 
MAN UP, it's time to take full advantage of this Month, to plan your entire "SPRING BREAK STRATEGY". This year, stop being the Owner who waits till the last minute and ends up with the worse nights ever.
Stop cutting corners.
Stop wasting time.
Stop using so called club promoters.
A Club Owner recently let a Club Promoter take his door, because the Owner was too lazy to do his own Promotion, 300 people showed up, the Club Owner had done all the marketing, the cover charge was $10, The Club Owner told me "Never again, I had an epiphany, why did I let some stranger take $3000 from my club, and they did nothing to earn it?" I have been saying that for how many years now. I AM NOT, NEVER HAVE BEEN, DO NOT BELIEVE IN CLUB PROMOTERS, NOR SHOULD YOU. 
Please, do not call me to discuss club promoters, I have no interest in them or any aspect of them.
"SPRING BREAK 2011", this is the year, you are going to be most challenged to meet the "FUN" and "WOW FACTORS" of college students home on Spring Break who want to "PARTY". Forget the sleaze factor, and bring on the "Tease Factor", as in trendy Promotions, that of course include "FREE BIKINIS" for every female patron who enters your Fashion Events, Your Bikini Bashes, your Swimsuit Sensation Concepts, no club, until we created the format, gives girls a free $75 bikini just for entering your "EVENTS". Why let them wear their faded, worn, and saggy bikini?
Call Diane C @ 941-266-7869 and buy a minimum of a dozen American Made, Triangle Top and your choice of American Bottom, Half Bottom or Thong Bottom, the entire bikini for just $20.
Most bars, clubs and lounges ask their beer or liquor vendors to underwrite the cost of the bikinis.
From South San Padre Island, to Panama City, from Palm Springs, to Vegas, from Lakes to Pools, to SOBE ( South Beach, Miami)  it's all about "THE SUN", "THE FUN" and "THE SUM of being THEE Place to Party..........................
Forget wasting money on radio spots, flyers, focus on what reaches the most potential patrons during SPRING BREAK. Colleges let out for Spring Break in Segments, Craft Beers are more important than ever before this Spring Break. Beer Pong is about as current as four loko both are pure crap. Stay away from harming your Spring Breakers, you can make more money from them by offering them "BAR FUN", then "bar slum". "BIKINIS, BBQ & THE BLUES" will pack your bar or club from wall to wall, if you know how to plan, produce, promote, present.
"BIKINI WARS" will bring in the most beautiful girls, instead of drunk, out of control bambis.
"SWIMSUIT SHOWDOWN" will focus on aspiring models, and spotlight them in high energy, fast paced concepts.
Have a dynamic MC not a slob in a tank top and using foul mouth language. This low to go approach is over with. How can you complain about the quality of your patron, when you do nothing to attract the right level of clubbers and bar goers as opposed to your " I'll take whoever I can get" mentality? You need to plan now for the Super Spring Break Months. What are you going to host, when are you going to host, how are you going to host?
WHAT'S TOTALLY OUT:
Beer Pong
All You Can Drink
25 Cent Beers
ARE YOU THAT DESPERATE?
I have over 2 Dozen "FUN" and "WOW FACTOR" Concepts that will draw a wall to wall, line "outside, during your entire "Spring Break" Season. But, they require a great deal of detail, planning, and logistics. No success is accomplished OVERNIGHT. SURE, you can give away the bar and be packed, anybody can do that, BUT, can you pack your bar with "FUN" and "WOW FACTORS" that do not offer cheap, or free beer/drinks? There is a method to the madness, but in your mind, it's easier to just go panic promote with cheap or free. And you wonder why you have no cash flow? You ponder how your going to pay the rent? You can't sleep @ night because of all the pressure, you created. You listen to all the wrong people, you waste so much money.
Doesn't this way of business GET OLD ALREADY?
       
 
 
 
WHY ISN'T YOUR RESTAURANT A NIGHT LIFE ADVENTURE AS WELL?
I ask this question over and over, often with no logical response.
IF YOU HAVE A RESTAURANT/BAR THAT IS 5,000 SQUARE FEET OR BIGGER, YOU SHOULD BE A NIGHT LIFE ADVENTURE AFTER FOOD SERVICE DOING OVER $10,000 ON WEEKENDS.
What is your problem? Why are you simply letting your competition  take your business? 
The Money is at the bar, not the back of the house with all that OVERHEAD. Sure you have to serve food, but the real profit, the real cash is at your expanded and enhanced Night Life. Do not expect your General Manager of your restaurant to fully execute "NIGHT LIFE", they don't have the grasp.
 
 
 
 
MENUS OF "SMALL PLATES" ARE FLYING OUT OF KITCHEN DOORS AND ON TO TABLES ON THE DINING ROOM FLOOR
WHERE ARE YOURS? FOR YEARS, "TAPAS" WERE THE SMALL PLATE OF CHOICE, BUT NOW CHEFS ALL OVER THE US ARE CATCHING ON, AND COOKING UP "SMALL PLATES" WITH MENUS THAT PATRONS IN 2011 PREFER. NO LONGER ARE CUSTOMERS WANTING TO SIT IN A DINING ROOM, ORDERING A HUGE PLATE OF FOOD, AND SIMPLY EATING. YOU NEED EATERTAINMENT AS I CALL IT. IT'S AN ALL ENCOMPASSING CONCEPT THAT ENHANCES WHAT YOU ARE TO WHAT YOU SHOULD BE OFFERING. "SMALL PLATES" ARE THE RAGE! BUT YOUR STILL MIND SET ON HUGE PLATES OF FOOD, FILLING THOSE PLATES UP, OVERCHARGING, SERVING HALF AS MANY MEALS AS YOU USE TO. I THINK YOU HAVE SPENT WAY TOO MUCH TIME IN THE KITCHEN, AND FAR LITTLE TIME OUT AND ABOUT. FYI, VERY FAMOUS CHEFS ARE CLOSING LOCATIONS, THEY ARE PULLING BACK, BECAUSE IT IS AN ENTIRELY DIFFERENT FOOD SERVICE WORLD OUT THERE. 
 
 
SAVE YOUR MONEY SKIP THE VEGAS BAR SHOW.
IN MY OPINION, I CAN GIVE YOU ONE BIG REASON NOT TO GO TO VEGAS FOR THE SAME OLD VEGAS BAR SHOW.
THE COST!
WHY SPEND ON
AIRLINE TIX
TAXIS
HOTEL
 FOOD
 ATTENDING THE SHOW? WHAT WILL YOU LEARN?
WHAT WILL YOU TAKE AWAY THAT WILL GENERATE CROWDS AND CASH IN YOUR BAR? THIS EVENT IS HELD IN THE MIDST OF THE HIGH MONEY MONTHS.
WHY FLY OUT OF TOWN AND MISS OUT ON BEING HANDS ON, IN YOUR BAR, YOUR CLUB, YOUR SPORTS BAR, YOUR RESTAURANT, YOUR ULTRA LOUNGE?
I AM ALL FOR YOUR LEARNING, LISTENING AND LEADING IN YOUR AREA WITH "FUN" AND "WOW FACTORS", BUT YOUR NOT GOING TO TAKE AWAY ANY OF THESE FACTORS FROM THIS YEARLY FREE DRINKS, PARTY, PARTY, PARTY, ROUTINE. IT'S SIMPLY TOO GENERIC, DO YOU KNOW WHY? BECAUSE WHAT WORKS IN MENTOR, OHIO, WILL  NOT WORK IN LITTLE ROCK, ARKANSAS. IT'S THAT SIMPLE. YOU WANT MOTIVATION, EMAIL ME. YOU WANT THE BEST EXPERTISE IN THE INDUSTRY TO CRITQUE YOUR BAR, YOUR CLUB, YOUR SPORTS BAR, YOUR LOUNGE, YOUR RESTAURANT, THEN EMAIL ME.
WHY FLY, SPEND, DRINK, AND LEAVE YOUR BAR, WHEN IT'S AS SIMPLE AS RICHUNGER@PROMOTINGNIGHTCLUBS.COM
INSTEAD OF GOING TO VEGAS TAKE THAT $ AND SPEND IT ON A POWERFUL PROMOTION FOR YOUR BAR
SPEND IT ON FRESH NEW PAINT ON YOUR WALLS SPEND IT ON POLISHING YOUR DANCE FLOOR SPEND IT ON REPLACING OLD WORN OUT SIGN LETTERS
SPEND IT ON A NEW WELCOME CARPET OUTSIDE, SPEND IT ON ADDING NEW LIGHTS TO YOUR DANCE FLOOR OVERHEAD
SPEND IT ON ADDING SOME NEW SCREENS TO VIEW GAMES & IN HOUSE EVENTS
SPEND IT ON INCREASING YOUR INVENTORY OF CRAFT BEERS
SPEND IT ON NEW GLASSWARE
SPEND IT ON A NEW SHOWCASE WINDOW
SPEND IT ON A NEW WIRELESS MICROPHONE
SPEND IT ON NEW MENUS
SPEND IT ON NEW MIRROR WHERE ONLY WOOD IS NOW.
SPEND IT ON A VIABLE IMPROVEMENT TO YOUR BAR, CLUB, SPORTS BAR, RESTAURANT, ULTRA LOUNGE, BUT DON'T WASTE IT ON VEGAS. 
 
 
 
 
Hi Rich,
             I have a beautiful Club in ______ I have gone from opening four nights a week, to just Saturday Nights.
Every club around me uses Club Promoters, and they are packed, I refuse to even consider working with a club promoter, can I survive without them, because right now my Club is dying.
MY RESPONSE:
                          Of course you can and should be operating a packed Club without any Club Promoter. Your Problem is, you have no "GAME PLAN", none, you have no direction to follow, to implement to guide you. You have no "PROMOTIONS PATH" to present High Energy "FUN"and "WOW FACTORS", your simply drifting and dwelling in a personal pity party. Finally you have no "MARKETING/MEDIA METHODS" to utilize. You are so engulfed in your current disaster, you forgot to rise up and take back your nights. I said RISE UP AND TAKE BACK YOUR NIGHTS.
You do not, should not be dependent upon some stranger to bring people to your club. I had a Club use a club promoter one night, he brought in 100 male patrons, not one female, they stayed for an hour and left. The Club closed at 11:30 because it was a ghost town. Why would you depend on, rely on, trust a so called club promoter, whatever that means? Just because other clubs are paying this outsider to bring in bodies, then giving away their bar to keep them there, then letting him have their door charge, ARE YOU CRAZY? If club promoters were so good at what they do, they would own their own clubs. Instead they manipulate, and falsely promise you huge profits, when after you deduct their take, your overhead, you are lucky to even break even, most of the time clubs lose money in such situations.
I eat club promoters for breakfast, I would never ever hand out flyers, use some facebook page and tell owners I will pack your club, ( of course that's if you offer outlandish drink specials). So not only are you paying this piranha, but you are taking a major hit on your liquor costs as well. What do you think they are doing that you can't do? Why if they are so good, do they keep asking me for "HELP"? If you are at the mercy of a club promoter, you have no business being in this business. Now these are the Money Months, you don't need anybody but you, your staff and the mind set to pack your bar, your club, your sports bar, your lounge, and your restaurant night life. It's as easy as RichUnger@promotingnightclubs.com
   
Rich, I have read every single one of your articles, I am the GM of a lounge and agree with some of your great comments, my question is, what dictates "THE FUN" and "THE WOW FACTORS" you constantly beat home that point, but you never reveal what it is? I am perplexed and intrigued?
MY RESPONSE: In generic terms "THE FUN" and "THE WOW FACTORS" are Premier Planned, Presented, Promoted, Produced Themes, Events, Concepts, Contests, Parties, Happenings, Celebrations, Gatherings, Promotions, Unique Entertainment, that do not include:
Flyers = NO
Radio = NO
Cheap Drinks = NO
Ladies Drink Free = NO
Club Promoters = NO and more NO
Why is it I can put 250 Women in a bar or club within four weeks of marketing, ( without a single drink special) and yet, your club promoter cannot draw half that many giving the bar away?
__________________________________________________________________________________/
 
 
SPORTS BARS, HEY ONCE THE SUPER BOWL IS OVER, DON'T BRING IN LOCAL BANDS EVERY WEEK, YUCK.
SPORTS BARS HAVE THIS STICK TO THE OLD WAYS MENTALITY, THAT JUST DOES NOT WORK ANYMORE.
I HAVE SEEN SO MANY SPORTS BARS SUFFER, BECAUSE THEY DON'T GRASP THE NIGHTLIFE CONVERSION.
THEY ARE SO USE TO SERVING WINGS N BEER, THEY DON'T HAVE A CLUE HOW TO POUR ABSOLUT OR SELL www.shotpakinc.com
THEY STILL ATTEMPT TO SELL TEST TUBE SHOTS, JELLO SHOTS AND SHOT GLASS SHOTS OFF A TRAY. THAT IS SO THE OLD WAY.
AND THEY WONDER WHY THEIR NIGHTLY CASH FLOW IS SO LOW? HEY SPORTS BARS WANT TO BE SO MUCH MORE THAN JUST SHOWING GAMES, SERVING WINGS & BEER? TRY "THE FUN" AND "THE WOW FACTORS".
 
 
BOOKING NATIONAL BANDS & ACTS
When You Book A Nationally Known Band You Have The Upper Hand. Why?
"Live Nation" the Country's largest concert promoter saw a major 24% decline in ticket sales this past year.
Why?
Greed, Ticket Prices Way Too High.
Over Booking, putting way too many acts on the road, without adding strong supporting bands to enhance the lure of the Concert.
Trying to sell out huge Venues, Stadiums and Arenas, when in fact, "The American Idol Tour", "The Jonas Bros. Tour", "Christina Aguilera" had to cut back, cancel and pause because tickets were not selling for their performances.
Even "The Eagles" and "Rihanna" had to retreat. That's how bad it was. "LIVE NATION" had such a poor performance record, their CEO of their Concert Division, Jason Garner, resigned. So when your booking National Talent, you have the Aces, the deck is stacked in your favor, regardless of the attitude of the booking agent or manager, they need you far more than you need them.
They need gigs. The best nights to book them are week nights if the routing is right. Take a Tuesday Night and sell it out with a band on tour. The days of outrageous "RIDER" demands are over with. The times of EGOS gone wild are done with. They want to play, to perform, it's on your terms. Forget the Ritz, they can stay @ The Holiday Inn Express and be grateful.
Email RichUnger@promotingnightclubs.com I have promoted concerts for over 30 years.
 
DJs WHO DON'T LISTEN TO OWNERS
Recently a Club Owner asked me, "How do you handle a DJ who just won't listen to what I ask?".
Very simple, you ask, you sit the DJ down face to face in private, you tell the DJ in no uncertain words, "This is my club, either respect what I ask of you, or find another job".
VERY SIMPLE. A REAL NO BRAINER.
I have never ever seen a Club, where patrons walked out because the music was great, but the DJ spinning was not the one they wanted. Nonsense. I have molded and trained enough DJs over the decades that when they forget the ego, the big head, and they are totally dedicated to pleasing the crowd, they are the real spinners. Not the DJ who thinks he needs to interject, educate and teach the paying customers what genres of music they should like. Nonsense.
Club Promoters are like some DJs, they think they know everything, but you find out real fast, they know very little.
Flyers
Facebook
Friends
and nobody shows up. They promised you hundreds of people and less than 50 came.
And you keep doing this???????????????????????????????????
How come you haven't emailed me?
  
 
OK OWNERS, IT'S FEBRUARY, WHO LOVES YA? I DO.
WHO'S LOOKIN OUT FOR YOU? I AM.
WHO CAN YOU TURN TO? ME.
Copyright � 2011 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.