SUPERIOR FUN

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SUPERIOR FUN

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LOUNGE, BAR, NIGHTCLUB SUPERIOR FUN
 
  A Brand New Nightclub opens, the owner offers karaoke, open mic night, unknown singers, drink a martini save your receipt and qualify to win a pocketbook. Where is "THE SUPERIOR FUN"?
A brand new Sports Bar opens the owners have more screens than parking spaces, plenty of female servers, lots  beers on tap, but not one ounce of "THE SUPERIOR FUN".
A brand new Ultra Lounge opens, beautiful couches, great color cocktails, plush carpet, but not one mirror of "THE SUPERIOR FUN".
A brand new bar opens, great LED Lighting behind the bar, beautiful bar stools, great granite bar top, but not one shot of "THE SUPERIOR FUN".
You should be packed four nights a week RIGHT NOW. if your not, it's your fault.
If your spending on radio and nobody is coming in, it's your fault.
If your wasting money on print advertising and nobody is coming in, it's your fault.
If your using a club promoter (yuck) and you still empty, it's definitely your fault.
If your handing out flyers, posting on facebook and nobody is coming in of course it's your fault.
WHERE IS "THE SUPERIOR FUN"?
 
  
 
BIKINIS, BIKINIS, BIKINIS, YOU ARE SO MISSING THE BEAUTY, THE BEST OF "SPRING BREAK FUN"
All you need is a "CATWALK" that's right a stylish Upbeat Atmosphere, not a slob MC in baggy worn shorts and a t-shirt.
Not drunk girls acting like drunk girls. How do you expect to draw in quality females, if all you do is project a club that is the bottom of the bar? Bars & Clubs that buy Diane C's bikinis and implement "THE FUN" and "BIKINI WOW FACTORS" see a 50% jump in bar sales, without a single discount, cheap or free drink or beer offer of any kind.
FACT. www.promotingnightclubs.com/bikinis.htm  Forget the sleaze and bring on the Tease, with energized, enticing, exciting tasteful bikini events. These are $75. Made In The USA Bikinis that you purchase for just #19.99 each. Yes you give away free bikinis to young ladies to enter your Concepts, but you never ever pay cash to professional exotic dancers to perform or compete in any way, shape or manner. I have seen bars use Exotic Dancers and pay them because they could not recruit hot females. Why?  Because their bar or club's reputation for lack of respect of female patrons is far and wide. Why? They have no Trained Concept Coordinators, nor do they institute a  set "Strategy" to implement.
Never have so many bars and clubs sunk to such a low
state of operating, due to a total lack of direction.
Who wants to compete or participate with Exotic Dancers being paid to compete? Is that the best Clubs & Bars in South San Padre Island, Cancun, and Panama City of all places can do?
I have hosted hundreds and hundreds of giving away free bikini events and they bring out the hottest young ladies.
It's 2011 and these Owners are still thinking like a Stylish Bikini Event is a "NEVER". And then they woke up. THE MOST VISITED SITES ON THE ENTIRE WEB FOR MAINSTREAM MEN AND WOMEN OF 21 TO 50 YEARS OLD ARE THOSE OF HOLLYWOOD FEMME FATALES IN BIKINIS, SUCH AS CAMERON DIAZ, SELMA HAYEK, JENNIFER ANISTON. Yet you think your bar or club is above Stylish, Trendy, Bikini Events, ok, lose $5000 this Thursday Night, you didn't need the cash anyway.
 
CHANGE CAN HAPPEN AT A MOMENT'S NOTICE
With some things, food trends, fashion styles, music genres, movies, TV, hairstyles, if you blink you might miss the trend, the change completely. If you don't read, listen, look, watch, for whatever reasons change is not on your mind, then you won't only miss it, you'll be out of the game entirely. That is why your losing your business right now. You are in denial, you rely on the wrong people, you panic promote, you don't plan, you simply put it out there. Your afraid of change, because you don't know how to adapt to it. Let me ask you "What is the #1 song on the charts right now and by whom? What is the #1 movie @ the box office? What are the top five TV shows most watched by 21 to 54 year olds right now? What is the latest fashion trend for women right now? You unfortunately can't answer one of these questions, because your so consumed with running your bar, club, lounge, sports bar, restaurant with night life, that you don't know how to pack it with women, women, women and spending men.
So, try this, use my mind set. You embrace it, enhance it, excite it, entice it and extract packed nights from it. Email RichUnger@promotingnightclubs.com
 
YOUR MENU IS YOUR FOOD REPRESENTATION
Recently  an Upscale Restaurant, increased their menu items by at least $3 per app, per salad, per entree. But rather than also upgrade their Menu from a simple laminated two sided disaster presentation, they simply had new laminated two sided disaster presentation menus printed.
What they should have enhanced, was their Menu.
Their Menu needed a MAKE OVER.
MAXIMIZE YOUR MENU APPEARANCE NOW!
The ideal enhancement should have been a leather bound Cover and binding that portrayed the New Menu in an entirely fresh new look.
Thus preparing the patron for the pricing change, by respecting the Menu Presentation. But nope, they did it "on the cheap". I wonder why some Owners feel they should treat their customers with a such lack of professionalism?
This is the same restaurant that serves bread and oil with lunch, when patrons are ordering sandwiches. I pointed this food cost out to the Owner, but to no avail. This Owner has an Executive Chef who puts out a great dish, but has no grasp of any aspect outside the kitchen and with regard to the "FOH".
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Hi Rich, Here's my Weekly line up: Wed. Live Local Bands, Thurs - Sat D.J., 25 cent wings all day everyday, Friday ladies night 7 to 10pm half price drinks, Free pool Sun. and Mon., Prohibition Party, Glow in the dark party, stop light party, shred your ex party .
MAJOR_PROBLEMS: No major problems in promotions. We opened in Sept and things are going really well just want to keep the momentum  going and looking for more creative ideas to drive business.
COMMENTS: My Wed thru Sat are pretty good. Would like to increase sales Mon and Tues and make Wed and Thurs a little bit stronger .Thanks Roger.

My Response:
                      Roger, your live music consists of the same tired , old, boring local bands. You can't even charge cover charge, because other local bars don't charge a cover to see these very same bands, so you have to place the burden of the band's cost on the bar.
This is the FIRST MAJOR SIN of this business. Never ever put the cost of the entertainment on the revenue derived from your bar.
Monday and Tuesdays are a wash, it is best to simply cater to your regulars, and close early. There is no Monday Night Football right now, there is no sense trying to do great business on dead nights. Focus on packing your Wednesdays, and Thursdays. Since you use a DJ so many nights, what are his talents, his uniqueness, what does he do other than just spin? Do you have him interact with your patrons? Does he use a wireless microphone? Tell me he doesn't just stand behind a booth, spin, spin, spin?
  Why are you giving ladies half price drinks from 7pm to 10pm on Friday Nights, so that they are so buzzed by 10pm they leave early and your Friday Nights are not anywhere near what they should be?
"Glow In The Dark", "Stop Light" and Shred Your Ex" Parties are as old as Regis Philbin, who is retiring from "LIVE WITH REGIS & KELLY", because even he knows his time has come and gone. You opened in September, you should have a one year honeymoon going on right now. But your format is the basic free pool, half price drinks, local bands, you are doing half the business you should be creating right now. Why aren't you holding high fashion Bikini Events, giving each young lady a free $75 bikini just for entering your Promotions. Even Resorts with pools and bars have caught on to my Concept and are now jumping on the bikini giveaway bandwagon. Yes, the bikinis information is at www.promotingnightclubs.com/bikinis.htm  But you still are lost in half price drinks on the biggest night of the week from 7pm to 10pm, which really is totally a failure format. It's Friday Night, don't ladies want to party at your bar because of the ENERGY, FUN, WOW, instead of begging them to come in?
Come on Roger, be smart, be aggressive, be a leader instead of a bar that follows. "FUN", "WOW FACTORS" you don't have them, you need them.
Give Women "FUN" instead of half price, you will have triple the women, paying regular price for drinks. Roger, having four packed nights a week is a GODSEND, it takes stability, consistency, discipline in your marketing, your concepts, and above all your "FUN" and "WOW FACTORS". Why not try it my way, you have everything to gain.
 
 
FROM THE FRONTLINES:
                                       * PLEASE, PLEASE, PLEASE, DO not contact me if your a Club Promoter, i do not believe in club promoters, i feel no need for any club to rely on club promoters.
why clubs continue to pay strangers, who don't produce results, IT shows a total lack of practical business sense, of insight, of experience in operating their club and of fear. I JUST HAD A GROUP OF THREE CLUB PROMOTERS CALL ME, THEY ARE AT WITS END, THEY HAVE A RESTAURANT'S NIGHT LIFE EVERY FRIDAY AND SATURDAY NIGHTS. BUT THEY SIMPLY COLLECT, KEEP THE DOOR, HOST A DJ, AND THAT'S IT. NOW THEY ARE BEING CHALLENGED BY COMPETING NIGHT LIFE ESTABLISHMENTS. THEY HAVE NO CLUE WHAT TO DO. NATURALLY THEY CALL ME FOR MY EXPERTISE. I POLITELY TELL THEM, "SORRY BUT I CANNOT HELP".
 
* An owner  that can't do what should come as a no brainer, should sell their club or bar, rather than rely on outsiders to make a living.
  i spoke with an owner, who is a builder by trade. yet instead of taking his god given  skills and remodeling, renovating, reinventing  enhancing his club,  he just lets  it linger and look just like it did,  when the previous owner went out of business, closed the doors. HE EVEN KEPT ON EMPLOYEES FROM THE PREVIOUS OWNERSHIP. WHEN YOU ASSUME OWNERSHIP OF AN ESTABLISHMENT THAT HAD A TERRIBLE REPUTATION, A HORRIBLE IMAGE, A HIDEOUS ATMOSPHERE, SADLY BUT REALITY, EVERYONE MUST GO. YOU NEED TO START WITH A CLEAN SLATE. FROM TOP MANAGEMENT TO THE BARBACK.  
 
* he relies on a so called club promoter who is about as effective as the night watchman @ pearl harbor. this owner tells me "i need to get rid of him". i ask him and?
he unfortunately has no back bone, so he keeps this ineffective so called club promoter on his payroll. 
this owner, listens to what anybody says, and worse reacts, by doing what strangers suggest. FOR EXAMPLE, HE ASKED THIS CLUB PROMOTER TO PROVIDE A DJ FOR A PROMOTION, NEVER AUDTIONED THE DJ, JUST PUT HIM IN THE OUTDATED BOOTH, ANYWAY THE DJ WAS A DISASTER, COULD NOT SPIN, WAS OUT OF TOUCH WITH THE PATRONS, SO THE OWNER HAD TO ASK HIM TO LEAVE AND FIND ANOTHER DJ RIGHT IN THE MIDDLE OF THE NIGHT'S FORMAT. THEN THE CLUB PROMOTER SUGGESTS A MUSICIAN WITH ONE WEEK'S NOTICE, THE OWNER AGREES, A DISMAL NIGHT TO SAY THE LEAST. 
 
* THIS OWNER, IS OFFERING "STOLI" FOR JUST $2 A DRINK, WHEN THE "STOLI" DRINKER IS A VERY DISCRIMINATING BAR PATRON AND DOES NOT CARE HOW MUCH IT COSTS, THEY WANT THE BEST. YOU SHOULD NEVER EVER ENTER "DRINK DESPERATION" BY OFFERING "STOLI" FOR JUST $2. NEVER, NEVER EVER.
 
* UNFORTUNATELY ,this is a recipe for total disaster. you end up like this owner, open twelve weeks already, and still no consistently packed nights, from Wednesday through Saturday nights. a totally unstable, unpredictable  night after night format with no set "fun" or "wow factors". he books the wrong  bands, and just a week or two before they are to perform, with no ability to properly promote their appearance to pack his club.
he has no email data base.
he has no grasp of marketing.
he has a general manager who is a great chef, but knows nothing about night life. 
both the owner and his chef/gm  think they should pay strangers to bring  patrons to their club.
they keep a very unproductive club promoter on the payroll out of friendship, the so called club promoter does nothing after 8 weeks to even justify his pay. in fact one week, he refused it, but then took the money anyway. so much for solid principals.
both the owner and his chef/gm think they should pay females to dance in their club.
both the owner and his chef/gm think on Friday nights,  you should first host a southern rock band  then  feature a  high energy dj clashing both genres of music, into your five hour night life period, confusing your crowd, if you have one.
i YOU kid not.
you cannot make this stuff up. they have another dj who refuses to even acknowledge the PATRONS ON THE DANCE FLOOR.
 sadly i do not see this club making it through 2011. sure the owner will pump a ton of cash into keeping it going, but like carl icahn the shrewd investment banker who took over the almost out of business "blockbuster video", SAYS, "there comes a time, when you cut your losses and either sell it off or close it down."
 when you don't exercise a disciplined format, when  you act on impulse , you lose by a total lack of timing,  A FAILURE TO GRASP trends, THE INABILITY TO ROLL OUT  "fun"/"wow". it's ironic that he is a good builder, but he is way off the blueprints, when it comes to actually operating a club in the black with a packed night after night after night.
HIS BOOKING OF BANDS IS A ROLL OF THE DICE, HE WILL BOOK A SOUTHERN ROCK ACT, THEN A JAZZ ACT, THEN AN R&B ACT, HIS BAND FORMAT HAS NO CONSISTENCY OF ANY KIND. WHEN YOU TAKE AN APPROACH LIKE THIS, YOU CONFUSE, MINDBOGGLE AND DISORIENT YOUR POTENTIAL PATRONS.
THEY DON'T KNOW FROM WEEK TO WEEK WHAT YOUR GENRE OF MUSIC IS. THE OWNER IS A BOOKING AGENT'S DREAM.
THE BOOKING AGENT SIMPLY SAYS  "THIS BAND IS GOING TO PACK YOUR CLUB". AND THEY ARE BOOKED. A BUILDER CANNOT EVEN BEGIN TO GRASP THE NIGHT LIFE ROLLER COASTER. THIS OWNER LISTENS TO A BOOKING AGENT WHO HAS ONLY ONE AGENDA, "BOOKING HIS ACTS". HE ALSO IS KNOCKED OUT BY GREAT VOICES, SO IF A PERSON HAS A GREAT VOICE, THE FIRST FRIDAY THAT COMES ALONG, THIS PERSON IS ON HIS STAGE PERFORMING. NO MARKETING, NO BUZZ, NO REGARD FOR CREATING ENERGY = CROWD. NONE.
 
* LAST EXAMPLE OF THIS LOST IN SPACE OWNER, HE HAS A FANTASTIC OUTSIDE PATIO, THAT IS JUST SITTING DORMANT AT THE FRONT ENTRANCE TO HIS VENUE. A BEAUTIFUL AREA, THAT WOULD SEAT OVER 100 PATRONS, THEY WOULD DINE, DRINK, PARTY OUTSIDE, BUT HE HAS NOT A SINGLE TABLE, NOT A SINGLE SEAT, NOTHING. IT LOOKS AWFUL. THIS OWNER IS IN WAY OVER HIS HEAD, HE IS LIKE ASKING A SMALL SINGLE ENGINE PLANE PILOT TO FLY THE SPACE SHUTTLE.
  
 
*NEVER JOIN YOUR LOCAL CHAMBER OF COMMERCE. YEARS AND YEARS AGO THE CHAMBER SERVED AS A MECCA OF MEMBERS WHO SUPPORTED EACH OTHER, REFERRED CUSTOMERS TO EACH OTHER, HELD MEGA EVENTS @ EACH OTHER'S BUSINESS THAT DID NOT REQUIRE THE MEMBER TO GIVE OUT FREE FOOD, OR DRINKS, NOW THE CHAMBERS HAVE TAKEN ON A NEW FRANKLY POOR ILLRESPONSIBLE BUSINESS MENTALITY. THEY ONLY WANT YOUR PAID DUES.
I HAVE OWNER AFTER OWNER TELL ME, "I JOINED THINKING IT WOULD EXPOSE MY RESTAURANT TO THE COMMUNITY".
"I JOINED HOPING I WOULD GENERATE NEW BUSINESS FROM IT".
"I JOINED AFTER I WAS OFFERED FREE RADIO TIME, BUT THE RADIO STATION WAS ON THE AM DIAL AND NOBODY LISTENED TO IT".
THESE ARE NOT OFF THE CUFF REMARKS, THESE ARE FACTUAL STATEMENTS FROM DISAPPOINTED RESTURANT OWNERS.
YOUR CHAMBER HAS GONE CORPORATE, THEY HAVE NO ROOM, NO NEED, NO PURPOSE FOR THE INDEPENDENT RESTURANT, UNLESS IT IS TO ABUSE YOUR KINDNESS, HOLDING A NETWORKING SOCIAL EVENT, THAT COSTS YOU HUNDREDS OF DOLLARS IN COMP FOOD AND BEVERAGE WITH NO VIABLE RESULTS.
YOU COULD TAKE THAT MEMBERSHIP MONEY AND MAKE IT WORK FOR YOU NOT FOR OTHERS.
 
back to club promoters.
SO MANY OF THESE OWNER/CLUB PROMOTER RELATIONSHIPS ARE LIKE BAD MARRIAGES, THAT NEITHER PARTY WANTS TO END IT, BUT KNOWS IT'S INEVITABLE. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM TELL RICH WHAT YOU THINK? 
 
 
 
 
 
WHEN YOUR POSTERS MISS THE MESSAGE
I critiqued Posters for a club that asked my opinion. They were having the Posters designed for free, so they thought that was fantastic.
The problem was the person creating the Posters had no insight, no pulse, no grasp of how to express the "PROMOTION" and instead focused on artwork and Headline without details just as potent. The club sent me five different concept posters and not one did not have to be redefined, reformatted, re inspired. The Owner had no marketing experience, so he could not see the lack of any energy or expression of the specific Promotion, so that people could read and respond.
I have never heard from so many Owners who are lost, have no clue, don't fully understand the process, nor want to learn it. From the outside looking in, I see arrogance, ego, stubbornness, and laziness, as the four main negatives that these owners operate by. IT'S not the economic climate, or competition, that is hindering these bars, clubs, sports bars, lounges, restaurants  with night life, it's the OWNERS.      
 
 
A New Lounge Owner referring to his just opened lounge, was recently  quoted in his local newspaper as saying "People turn you into what they want you to be, not what you want to be". He could not be more wrong. You create your image, your atmosphere, your demographics, the quality of your customer. You don't open a new lounge and wait for people to evolve you into your format.
This Owner went on to say " I don't expect my lounge to turn into the next hot spot, in fact I am trying to avoid it".
Really?
That is a nice anti social, anti business prospective, but when the rent is due, the payroll needs to be paid, the liquor vendors want their checks, you sure don't want to be known as the place "NOT TO GO".
I would of said just the opposite " We want people to embrace our lounge, to enjoy the atmosphere, the style and the concept we worked so hard to create for them, we want women to feel special, we want to be the new SPOT THAT'S HOT".
But then that's just me after 40 years in this industry.
Trying reverse psychology  in this business, does not work. Tell it like it is, don't try to be an outcast.  In addition, this new Owner is not going to offer "WELL DRINKS", when you order a typical drink you are going to be poured "TOP SHELF" and expected to pay for that quality liquor. It does not matter to this Partner if  you want the premium brand or the well, you have no choice. AS I ALWAYS SAY, YOU CAN'T MAKE THIS STUFF UP". EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
YOUR NOT A VEGAS CLUB, STOP TRYING TO EMULATE ONE. IT JUST KEEPS HAPPENING BAR/CLUB/LOUNGE,OWNERS,  THINK BECAUSE THEY SEE WHAT CLUBS IN VEGAS ARE DOING, THEY SHOULD DUPLICATE IT.
   I HAVE REPEATEDLY SAID "YOUR NOT IN VEGAS, YOUR NOT A VEGAS CLUB, YOU DON'T HAVE THAT CROWD, YOUR POCKETS ARE NOT THAT DEEP, YOU DON'T HAVE A CASINO TO BANKROLL YOU, YOU ARE NOT ON THAT LEVEL".
BUT FOR REASONS ONLY THEY KNOW, THEY FEEL,  THEY SHOULD COPY CAT THEM. THERE IS A MAJOR DIFFERENCE BETWEEN LAS VEGAS, NEVADA, AND BLOOMINGTON, INDIANA. STOP TRYING TO BE WHAT YOUR NOT MEANT TO BE.
UNLESS YOUR ATTACHED TO A HIGH END CASINO.
UNLESS YOU HAVE MAJOR MOVERS AND SHAKERS IN EVERY NIGHT, STOP THE WANNABE MADNESS. AN OWNER TOLD ME "I'M GOING TO VEGAS TO VISIT THE CLUBS OUT THERE". I ASKED "WHY?". YOUR NOT IN VEGAS. FOR EXAMPLE YOUR IN KALAMAZOO, HOW IS VEGAS GOING TO HELP YOU? OF COURSE NO RESPONSE. WHY IS IT LOGIC IN THIS BUSINESS THROWS OWNERS FOR A TOTAL LOOP? EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
BRING IT ON
I will go toe to toe with any so called club promoter on any given night in any named city. I will pack any club that does not have a reputation for punks, violence, or problematic issues, vs any club the club promoter chooses. I will not use one flyer, I will not give away a single drink, I will ask my DJ to refrain from spinning any hip hop.
 my DJ will not use one foul word, my door hosts will not allow in any slobs, nor will I have big burly men @ the door, and I will be wall to wall women and spenders vs the club promoter's customers. I will smack them down with 100x the cash flow, every time. Why? Because I eat, sleep and breathe this industry .While club promoters are constantly calling me, pleading with me for what they call "IDEAS", I have already created hundreds of "FUN" and "WOW FACTORS". That's the difference. They just don't get it.  
      
WHY WOULD ANYONE WANT TO BE A SILENT PARTNER?
There was a beautiful ultra lounge, that had way too many silent partners, so the build out was extensive, for awhile money was no object. Whatever was thought of, was built. Then reality set in. The silent partners clashed with the active partners, and all "H" broke lose. Silent Partners wanted their investment back, Active Partners obviously did not have the funds to buy them out. So the situation was "TENSE" to say the least. Far too much conversation, far too little activation of "FUN" and "WOW FACTORS". Then there is the Silent Partner who buys into a two location food and beverage operation. He has big plans, expects great financial results, but again is faced with a brick wall on moving the "FUN" and "WOW FACTORS" along, because his Active Partners cannot grasp Premier Promotions, Themes, Events, Concepts, Contests, Happenings, Celebrations, Gatherings, Unique Entertainment, that have nothing to do with cheap drinks and free cover charge. You cannot, you should not, place the burden of your PREMIER PROMOTIONS on the bar. But since you are afraid to launch a cover charge, don't know how to implement a cover charge, you don't charge one. Too much vitriol between partners when Silent Partners try to become active.
    

Hello Rich, My name is _______________ one of the Owners of a Nightclub in_________. This is a small town, in AZ with a population of 800,000. Club Capacity is 1200, VIP Capacity is 150 format: Electro, Pop, average age of patrons 23 People in our area are very "unstable" as they ALL go to the new clubs that open every six months. What can we do?
 
MY RESPONSE: First, 800,000 residents is hardly a "small town".
People flock to the new clubs, because you lay over and do nothing to steal their thunder. You offer no "FUN", no "WOW FACTORS" you simply operate and think that people are going to gravitate to your club, when they are thrilled with new clubs, because they have grown tired of your same old worn out format.  Again it's Partners feuding, debating and wasting time, instead of taking care of business. People are not "Unstable" they are demanding of their night life. You are not providing any reason to frequent your club.
The only reason new clubs seize the crowd is because all the other clubs do nothing to counter their Grand Opening. Then all of a sudden clubs start slowing down, and sadly close down.
It's their own fault. Owners become far too complacent. They read my words, but often it just does not sink in. They are sporadic in their format, marketing, they panic promote, they lose business, they don't grasp the "Take No Prisoners" mentality of this industry. They resent an honest evaluation and open critique of their bar, restaurant, sports bar, nightclub, ultra lounge, they are too egotistical and  FAR TOO SKEPTICAL OF CHANGE. SO, they suffer, they slowly lose their crowd, their employees, their nights and finally, tragically their bar....................................
If you and your Partners want to pack your club, stop procrastinating and start a proactive, relentless, aggressive mentality in every single aspect of your establishment. 
Stop assigning blame and start accessing action. Email RichUnger@promotingnightclubs.com
Are you going to just settle for crumbs, or do you want the entire cake?
 
 
THIS MONTH ALONE I RECEIVED OVER 26 EMAILS FROM YOUNG PEOPLE WHO WANT TO BE CLUB PROMOTERS. I don't know where they got the idea that such a title is a glamorous crown of some kind.
Far too many Bar, Club, Restaurant Owners have tried this approach and found the results to be scary, alarming, and often dangerous.
The problem begins with the promises, the boasting and the assurances that these so called club promoters give to Owners to get their foot in the door.
They say they will do this. They state this many people will show up, they brag about the quality of the patrons, they assure you, it's the right crowd. But when the Night arrives, all of what they said, turns out to be the opposite. This is not the market you want to cater to.
The dress code does not exist, the spending is minimum, the music is foul and distasteful, the lack of respect for your staff is appalling. At the end of the night, you want this nightmare over, never to happen again.
There is as I have said for years, years, and years, THERE IS no reason why you cannot pack your own club with quality patrons, with women on a ratio of six or seven women out of every ten patrons. But not by free cover charge, not by free drinks, not by free anything. You romance women with the style, the beat, the atmosphere, the energy, especially "THE FUN" and "THE WOW FACTORS".
If you have a far more men, far more men, again and again, then you have a major problem.
No club promoter is going to change that. You, You, You should be the Owner of your bar, your club, your lounge, your restaurant with night life and do what you should of done to begin with.
Plan, Promote, Produce, Present, Pack your Place.
 
THIS IS "SPRING BREAK", YOU SHOULD BE WALL TO WALL WITH WOMEN AND MALE SPENDERS. STOP THE PITY PARTY, START THE CROWD/CASH NIGHTS
                                 NOW.        
Copyright � 2011 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.