STOP THE facebook PANIC!

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STOP THE facebook PANIC!

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CLUBS & BARS STOP THE facebook PANIC!
 
  Why are Clubs and Bars using their facebook Page to announce their nightly drink specials and nothing but their nightly drink specials?
No wonder your facebook actual on premise patron count is so low.
You have no grasp on what the reality is of Social Networking.
Is that really what you want your customers to know you for is
how long you will go price wise to sell them a drink?
What happened to reaching your facebook Friends with "FUN",
"WOW FACTORS" and "FAB"?
Why do you entrust your facebook Content to a bartender who
works all day or night and then you expect to have any type of
marketing skills, when all they want to do is post something and
tell you they did it?
I see Face Book, after Web Site with outdated, non relevant,
no purpose content. So many Owners still have not grasped
the actual impact or importance of the web. So they delegate
because they do not want to be bothered with it. What they
don't understand is, this is 2011 and you had better listen,
learn and connect with your customers through the internet.
You relied on radio salespeople to write and produce your
radio spots.
You depended on newspaper salespeople to create and place
your print ads.
You expected club promoters to print up flyers and hand them out.
Now, you delegate responsibility for web content to an employee
who could care less.
is it any wonder your club or bar is slow and losing business?
 
_________________________________________/
 
 
Hey , I need help with this event call me at _______________ .    lil wayne�s� I am music  tour �official after party and is looking for promoters  with a following, the event will be held ___________ in queens on the 27th 4 days left. Can u handle this?

MY REPONSE:

                    FOUR DAYS BEFORE A "Lil Wayne" Official After Party, and you are looking for promoters? You need help with this event? Why did you even think you could take on such a Premier Night? Your looking for promoters? You have 4 days before this Party takes place? Not only can't I handle this, I have no desire to be associated with a totally disorganized, disoriented, disconnected way of working. What is your expertise, background, knowledge, education that gave you the credential to even attempt to market this Party or to produce? This should have been a sold out, packed with women, upscale, stylish, upbeat, high energy "After Party" sold out weeks if not a month a in advance,  instead of a cry for help four days before it came off. This is exactly why Promotions fail. No skills, No Game Plan, No Strategies, No Connections. Don't expect any call from me. Hope "Weezy" was not angry with you....................................................................................  EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM AT LEAST A MONTH AHEAD OF YOUR PLANNED "OFFICIAL AFTER PARTY". NOT FOUR DAYS BEFORE.

 

GAY CLUBS DO NOT NEED ANY CLUB PROMOTERS WHY THE PANIC ATTACK?

 I opened ______________ in February 2009; a great response the first 6 months. Business has been consistent but I often compete with a group of promoters that cater to a younger more Hip  Gay crowd.  Their target  market are those 21 to 35 to age group I want.  The promoters have bi weekly  events at more upscale venues. Within the last year most of the venues they rent have closed. I've reached out to them, they only flip me off because  they have established a name for themselves. Initially the Lead Promoter  asked to have events at my club, I was green and did not realize that Promoters often take the door, cover the DJ and the club pays for security.This was revenue that I could earn. I  am not big on giving my door sales to anyone. On their Event nights a few of my regulars will patronize their events instead of my club. Their target market is the younger more pretentious crowd within our Community. 
The club has regulars that support us loyally. But, The Promoters have been quite successful in their endeavors. My location is perfect, I've tried strippers/dancers, not enough to get them during these events
.  My cover charge and drinks are cheaper than the Promoters.  Having Drag Shows on Sundays & Thursday has brought in more business.  Fridays are established,  Saturday nights are not busy unless its a private party, most of my target market comes on Fridays but don't return on Saturdays.  A larger owned club has 98% of the city's business on Saturdays. I tried a Lesbian Night, no consistency with that market, the Lead Female Promoter takes the same approach to venues as the Male Promoters.  I have enough business to stay open but to make __________________ the place to be is my challenge. Please HELP!!!
 

MY RESPONSE:

                        ALTERNATIVE LIFE STYLE BARS/CLUBS DO NOT NEED ANY, I REPEAT ANY CLUB PROMOTERS TO ATTRACT THAT CROWD. THEY WANT "FUN", THEY WANT "WOW" AND THEY WANT "FAB". GAYS ARE A GREAT SEGMENT OF NIGHT LIFE BUSINESS. GAYS WANT A GREAT EXPERIENCE IN A FANTASTIC HIGH ENERGY FORMAT, AND THEY WILL SPEND, SPEND, SPEND. YOUR OBSESSION WITH CLUB PROMOTERS IS REALLY WASTED. THEY DO NOTHING THAT YOU, YOURSELF CAN'T HOST. STOP TRYING TO PLACATE THEM. WHY GIVE YOUR DOOR CHARGE REVENUE TO ANYONE??? YOU SEEM PANIC STRICKEN. YOU SHOULD EMBRACE ALTERNATIVE LIFE STYLE NIGHTS WITH FLAIR, WITH ENERGY. YOU  HAVE WASTED SO MUCH TIME ATTEMPTING TO PLACATE AND WORK WITH CLUB PROMOTERS OF THIS GENRE, THAT YOU HAVE NO SELF CONFIDENCE TO HOST THESE NIGHTS YOURSELF. YOU CALL ME TELLING ME YOU HAVE TO "MOW THE LAWN" AND I ALMOST FELL ON THE FLOOR LAUGHING, THAT IS YOUR PRIORITY? THIS IS WHY SOME OWNERS LOSE THEIR CLUBS. THEY REFUSE TO TAKE HOLD OF THEIR NIGHTS, THEIR MARKETING, THEIR FORMATS, THEIR PROMOTIONS, THEIR WEB PRESENCE, SO THEY LOSE THEIR NIGHTS TO OTHER CLUBS. I HOPE IT'S NOT TOO LATE FOR YOUR CLUB. YOU CERTAINLY NEED TO REFOCUS, REINVENT, ESPECIALLY RE-ENERGIZE THIS CLUB. IT'S NOT A CHALLENGE, IT'S EITHER MAKE OR BREAK TIME FOR YOU , YOUR CLUB.THE GAY MARKET IS A BLAST TO CATER TO, YOU SHOWED A FEAR FACTOR, A REAL SCARED OF CLUB PROMOTERS MENTALITY, SO THEY WALKED ALL OVER YOU. NOW YOU ARE ABOUT TO LOSE THE VERY CLUB, THAT SHOULD OF OWNED THE ALTERNATIVE LIFESTYLE NIGHT LIFE DEMOGRAPHICS IN YOUR COMMUNITY, BUT YOU NEVER CAME CLOSE. HAVING ENOUGH FUNDING TO STAY OPEN, DRIES UP QUICKLY WHEN YOU DON'T GENERATE FAR MORE INCOME THAN YOU PRESENTLY ARE. YOU HAVE A VERY NEGATIVE, PANIC MODE MENTALITY, THAT PREVENTS YOU FROM GREAT SUCCESS. I RECALL ABOUT TEN YEARS AGO, A GAY CLUB IN MASS. CALLED ME, THEY WERE GETTING BURIED BY A COMPETING GAY CLUB. OVER ABOUT 90 DAYS WE TURNED THE TABLES, AND PUT THE OTHER CLUB OUT OF BIZ. TRUE STORY. TO ME IT WAS A CAKE WALK, TO THE OWNER HE WAS THRILLED, TO THE OWNER OF THE LOSING CLUB, HE WAS SHAKING HIS HEAD TOTALLY CONFUSED AS TO HOW THIS HAPPENED. NO BIGGIE, JUST BE RELENTLESS. WAY TOO MANY OWNERS DON'T KNOW THE MEANING OF THE WORD, MUCH LESS TAKE THAT KIND OF STRATEGIC PATH.   

 

 Hello,
I invested in the expansion of a local dance club/bar that repeatedly had people jammed on the sidewalk waiting to get in. The owner shut down for a month, tripled the size of the dance floor, added a DJ booth and sound stage, great sound, lighting, effects, tvs, a second bar and new restrooms. Now this beautiful place got off to a good start, and has fizzzzzled to Friday and Saturdays, which barely carry the the place. I want to see this place succeed...it is located in ___________, lots of colleges, loads of potential exists here, but they are not bringing them in the doors, which raises concerns about recovering my capital. This seems like a no brainer, but obviously some fresh ideas are overdue.
What is involved to turn this place up.

Thanks,
Philip

 
MY RESPONSE:
                               Philip, why would you need to invest in a club that already had people jammed on the sidewalk waiting to get in? Just from this description, the Owner should of had enough cash generated to finance his own expansion?
By triple the size of the dance floor, adding a DJ booth and sound stage, spending more money on sound, lights, effects, TVs, a second bar and new restrooms, the club should of also tripled it's revenue return? Did you sit outside this club for a month prior and count paid cover charge customers? Did you sit @ the bar and observe what customers were ordering, if their drinks were being run up and what they were charged, how they were paying? What possessed you to invest in this club? Of course you want this club to succeed, your money is invested in it.
My question is what happened? is the management out of step off course with it's marketing, it's music, it's format, it's atmosphere, it's target demographic? What looks like a no brainer turned out to be a no returner. Of course FRESH "FUN", "WOW FACTORS" and "FAB" are due, but why are they long overdue?
What is involved in turning this place "UP" is a "GAME PLAN", a "SET OF STRATEGIES" and a "MARKETING PATH", all of which were never discussed, considered or contained in the expansion. Philip, why do you ask now after you have already invested money, "what is involved   to turn this place up"?  You never ever invest a penny in a food and beverage or just beverage venue, before you do all the research, answer all the questions, know exactly what your putting your money in, and the ability to recapture your investment along with returns. You put your investment in a business,  you knew nothing about, you had no background in, you were never an owner of, and now, now you ask the pertinent questions? Philip, I hope you don't get burned. Your asking too little, way too late.

DON'T CHARGE LESS AND REDUCE THE PORTION, DON'T CHARGE MORE AND REDUCE THE PORTION EITHER

 Consumers are becoming more sensitive to scaled-down portion sizes and rising menu prices in restaurants

Dining Patrons are not unaware of the tv , web blitz of pricing pleasure, but they are also attuned to viewing the portion to see if a ruse is being played on them. Do not run a game on  your patrons. Don't compromise quality, don't cut back on portions, and think you can lower prices to bring in dining patrons, last of all don't raise prices and cut back on quality as well as quantity. Treat your patrons with "Entree Equality". Don't cut corners, you will end up with your worse nightmare, word of mouth negativity, that will cost you the reputation you worked so hard to build.Stop trying to counter $4 gas by charging less, and making more of the plate show empty space. Stop attempting to charge more and make even more of the plate displayed. Never compromise quality to defer overhead. With so many food and beverage review sites, you cannot risk, nor should you ever cheat and defeat the goodwill you have built your reputation on to justify making a few dollars more. I have taken menus and revamped them to be far more profitable without deflating quality, quantity, or presentation. Many Chefs always want the "BEST" for their dining patrons, yet other Chefs are being pressured to reduce costs in the back of the house. I say you can do the Prep, get in early, I say you can and should insure every plate that leaves your kitchen is worthy of being served. Chefs need to stay focused on using local grown produce, carefully selecting your fish, your poultry, your meats. Sure the FDA has different levels of quality they offer for grades of meat, don't lower your level to improve your bottom line, rather just the opposite, rise above your competing eateries, let your patrons taste the difference between a kitchen that nickel and dimes their customers to a kitchen that puts their customers FIRST. Way too often, restaurants go from Tantalizing to Minimizing their plate presentation, do not think your patrons do not notice, they do and you will too, when you fail to see them return, when you read their negative reviews online, when you see a major decline in nightly entree counts. I want to brag about an eatery that after following my guidance is 20% ahead of last year food wise. That in this economic chaos is a feat worthy of acknowledgement. EMAIL;
RichUnger@promotingnightclubs.com

 

Brinker International Inc. credited value at its flagship Chili�s Grill & Bar brand for driving traffic and profit during the third quarter.

In conference call with securities analysts after the earnings release Wednesday, Brinker executives said value would continue to be emphasized at Chili�s and the company�s other brand, Maggiano�s Little Italy, especially in the face of rising gas prices.

For the third quarter ended March 30, Brinker said net income rose 0.6 percent to $40.2 million, or 45 cents per share, compared with year-ago earnings of $40 million, or 39 cents per share. Excluding one-time items, Brinker earned 47 cents a share. Revenue in the quarter rose 0.5 percent to $717.1 million.

What Brinker did was extraordinary, they took a value priced menu, and packed their "Chili's", their "Maggiano's Little Italy",  with customers. They refrained from any discounting on the bar, put the emphasis on certain mass appeal apps and entree combos, thus drawing in a wide demographic from families to blue collar to young professionals. My kind of strategy, my style of marketing, my end results. 
 
 
 
 
 
Hi  Rich, need new ideas, owned this club 4 years, time for a change, new promotions and marketing ideas to bring the business back, We hold Salsa Nights, local bands, but it's getting old fast. I had a manager that I let go, that deleted all my facebook web site etc,, and what you were looking at, is old and we do not have passwords to change the content. Our site as you said, lacks the wow effect, and energy, I have been looking for someone to handle the web site, and the facebook etc....I  have not been on top of the business the way I should have, and sales have dropped alot, and we are coming into the summer months, the problem is the building is so old, just the up keep cost alot, we use to put bands outside but the city and police gave me a real hard time and everyone else gets to stay open until 3am the city makes me close at 2am so this has affect our club as well. What do you think?
Thanks, Debbie
 
 
MY RESPONSE: 
                                 DEBBIE, I URGED YOU TO CANCEL YOUR SALSA NIGHTS, ALL OF YOUR LOCAL BANDS, I SUGGESTED YOU CREATE NEW PASSWORDS AND REGAIN CONTROL OVER ALL WEB SITES AND SOCIAL NETWORKS FOR YOUR CLUB. I ASKED YOU TO COUNTER OTHER CLUBS CLOSING @3AM, BY ROLLING OUT "THE FUN", "THE WOW FACTORS" AND "THE FAB" AROUND 11PM AND PACKING YOUR CLUB UNTIL CLOSING. IT DOESN'T MATTER WHERE ANYONE GOES AFTER YOU CLOSE, IT'S PARAMOUNT THAT YOU OWN THE NIGHT LIFE WHILE YOU ARE OPEN. YES, WE ARE IN THE SUMMER MONTHS STARTING MEMORIAL DAY WEEKEND, AND YOU HAVE NOT A SINGLE GAME PLAN CONCEPT, NOT ONE SET OF STRATEGIES, NOT ANY MARKETING PATH TO IMPLEMENT. MANY FACTORS HAVE AN EFFECT ON YOUR CLUB, BUT YOU HAVE TO SET YOUR MIND, PURSUE WITH A RELENTLESS MENTALITY THE TAKING BACK OF YOUR NIGHTS. YOU SENT ME A FOLLOW UP EMAIL, STILL COMPLAINING ABOUT YOUR PRESENT SITUATION, WITH NOT A SINGLE WORD OF POSITIVE THINKING. TOO MANY EXCUSES, FAR TOO MUCH TIME WASTED, WAY TOO MUCH SELF PITY. I THINK UNLESS YOU STOP WASTING EVERY DAY AND NIGHT BY DOING NOTHING, YOUR GOING TO LOSE THIS CLUB. THE UPSIDE IS YOU HAVE NOWHERE TO GO BUT SURGE, THE DOWNSIDE IS YOU HAVE TO START SOMEWHERE AND YOUR NOT PREPARED TO START ANYWHERE. DON'T LAY OVER AND BE A DEBBIE, EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
WHAT DOES WARREN BUFFET SAY ABOUT BEING IN BUSINESS?
                 "When facing a crisis, face it head on"
 
   Too many bar owners run, they take giant leaps away from facing their current slow business crisis. Why? Just like the Owner above, they wallow in their own challenges, because that's all they are. What you have to think about doing, I have already done. What you have to think about creating, I have already created. What you have to face, I have done hundreds of times. Your not unique in your current situation, your unique in the fact that you don't' take the RICHIE RANT "REFUSE TO LOSE". That is what I live by. "REFUSE TO LOSE".  
 
 
 WHEN YOU LET A CLUB PROMOTER ( YUCK) TAKE YOUR DOOR MONEY WHO DO YOU THINK IS RESPONSIBLE FOR PAYING THE SALES TAX ON THAT CASH?
YOU ARE!
AND DO YOU THINK THAT THE CLUB PROMOTER EVEN HAS A STATE TAX NUMBER, THINK AGAIN. A CLUB OWNER LET A CLUB PROMOTER KEEP HIS DOOR MONEY, AND WHEN I ASKED HIM WHO PAID THE SALES TAX, HE SAID "WHAT?"
I SAID, YOU DID ALL THE MARKETING, YOU DID ALL THE ADVERTISING, YOU DID EVERYTHING, AND YOU LET THE CLUB PROMOTER NOT ONLY COLLECT THE DOOR, BUT NEVER EVER PAY THE SALES TAX. YOU ARE FULLY RESPONSIBLE FOR THE SALES TAX, IT'S YOUR CLUB. THE DEPARTMENT OF REVENUE DOESN'T CARE ABOUT WHO COLLECTED THE DOOR, THEY WANT YOU, IT'S YOUR ESTABLISHMENT TO ANTE UP THE TAX ON THAT MONEY. THIS IS WHY YOU SHOULD PROMOTE YOUR OWN EVENTS, COLLECT AND KEEP YOUR OWN MONEY, PAY YOUR OWN SALES TAX. THE HORROR STORIES I HEAR ABOUT CLUB PROMOTERS ARE ENDLESS. I HAVE A SIMPLE QUESTION ARE YOU THAT WEAK IN OWNING YOUR CLUB, YOUR BAR, THAT YOU CAN'T EVEN RISE UP, CREATE "FUN", "WOW FACTORS" AND "FAB", PROMOTE, PRESENT, PRODUCE AND PACK YOUR OWN CLUB???????
EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM  AREN'T YOU FED UP WITH THE WAY YOUR CLUB IS OPERATING?    
 
 
 
 
Rich, the Owner of the bar I manage does not want to give drink specials, so I am having problems bringing people in the door. Please help, we can generate money, but the landlord of the building is not willing to give up anything. Thanks, Karla
 
MY RESPONSE:
                           KARLA, MANY COMMERCIAL LANDLORDS ARE GREEDY, THEY WOULD RATHER SIT WITH AN EMPTY SPACE, THAN LOWER RENT. WHY ASK FOR LOWER RENT, TAKE THE OPPOSITE APPROACH AND PACK THIS BAR.
   AS FOR YOUR OWNER, I APPLAUD HIS THINKING. WHY SHOULD HE HAVE TO GIVE AWAY DRINKS AT CHEAP PRICES TO GET PATRONS THROUGH THE DOORS? HE HAS YOU TO ROLL OUT "THE FUN", "THE WOW FACTORS" AND "THE FAB". STOP THE DESPERATE DRINK MENTALITY, AND START "FUNDAMENTAL FUN", AS IN PREMIER PROMOTIONS, THEMES, EVENTS, PARTIES, CONCEPTS, CONTESTS, UNIQUE ENTERTAINMENT, CELEBRATIONS, GATHERINGS, HAPPENINGS. TIE IN FOOD, DRINK, MUSIC, INTERACTION, WINNING, AND ENERGY. THAT IS WHAT PACKS BARS.

Finally, a Six Year Club Owner slowly lost his business, took his eye off the day to day overall operation, logistics and format, as well as  due to his own failure to stay in the game, to keep the energy up, to roll out FRESH "FUN", HOT "WOW FACTORS" and  ENERGIZED "FAB", he is 50k in debt, has a great landlord with good rent, but his heart is not in the club anymore, he can either convert to an alternative lifestyle club, which would be a great concept,- bring in club promoters, that would be the end,  get his head together and build back what he had, or just close.
You can't sell the most important asset of your club, when you have no "GOODWILL" or benefit from the value for it. All you have are fixtures and furnishing not attached to the floors, walls or ceiling.
   It's too late for the blame game, because your the Owner you let this club slide down this financial slope to almost having the doors closed.
Of course, RIGHT NOW,  if you had the right attitude, the right Game Plan, the right Set of Strategies, the right Marketing Paths, a relentless mentality to financial freedom, creating the revenue to pay off this debt, you would be victorious. But since you don't have that thought process, your options are very, very limited. If it were me, I would forge ahead and turn this club around with my  blood, sweat and tears and every breathe I take. But that's just me. I took a club I bought years ago, that was near death and transformed it the hottest spot on the West Coast of Florida, In one year. In your case, you have to do what's best for you and your Family. Good Luck. To Every other Bar, Club, Sports Bar, Lounge, Beach Bar, Resort Restaurant, Restaurant with Night Life, DON'T LET YOUR GUARD DOWN, DON'T GET OVER CONFIDENT, OR BURNED OUT, DON'T LET YOUR COMPEITITION PACK YOUR LUNCH AND DINNER, EMAIL RichUnger@promotingnightclubs.com
 
SPORTS BAR, YOU BETTER HAVE AN ALTERNATIVE GAME PLAN IF THE NFL AND THE PLAYERS CANNOT COME TO TERMS. DO NOT THINK IT IS GOING TO HAPPEN. I HOPE IT DOES, BUT YOU NEED TO BE PREPARED FOR THE WORSE AND HOPE FOR THE BEST, EVEN IF THE SEASON IS SAVED, YOU STILL NEED TO EXPAND YOUR BASE FROM OUTSIDE THE GOAL POSTS, MAKE MORE MONEY THIS YEAR, BUT BEING MORE THAN JUST A BASIC BORING WINGS AND BEER PLACE TO WATCH A GAME.
STOP STANDING STILL, AND START JUMPING AHEAD OF THOSE YOU COMPETE WITH. 
Copyright � 2011 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.