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NIGHTCLUB PROMOTIONS BOMB!
WHAT MAKES ONE "PROMOTION" AT A BAR OR CLUB STAND OUT ABOVE ALL OTHER COMPETING PLACES, SIMPLE, YUP YOU GUESSED IT !
"FUN", "WOW FACTORS", AND "FAB". YOU HAVE TO CREATE THE STYLE OF A SOPHISTICATED
ATMOSPHERE THAT APPEALS TO THE MASSES, IT'S THE MODUS OPERANDI OF YOUR REMAKING YOUR STALE, PREDICTABLE, SO CALLED PROMOTIONS THAT DO NOT PRODUCE THE MASSES YOU ENVISION. NIGHT LIFE PATRONS IN THIS ECONOMY ARE DEMANDING A TRULY MEMORABLE EXPERIENCE FOR THEIR MONEY.
YOU NEED TO CREATE AN ESSENTIAL "VIBE" IN EVERY PROMOTION YOU PRESENT.
DON'T BE A COPY CAT OF DRINK SPECIALS, AND BEER DISCOUNTING, BE AN INNOVATOR WITH PROMOTIONS THAT FOCUS ON DRAWING IN WOMEN, WOMEN AND MALE SPENDING PATRONS FOR THE ENTIRE EVENING, NOT TO COME EARLY AND LEAVE, NOT TO ARRIVE VERY LATE AND STAY. BUT WITHOUT "INSTINCT" OF WHAT WORKS, HOW TO IMPLEMENT, WHEN TO ROLL IT OUT, WHY YOUR HOSTING IT, WHAT YOUR ACTUALLY PRODUCING, DO NOT EXPECT EXCEPTIONAL WALL TO WALL CROWDS OR CASH FLOW/ NIGHTCLUB PROMOTIONS BOMB, BAR PROMOTIONS BOMB, SPORTS BAR PROMOTIONS FOR LACK OF 1000% COMMITMENT, CONSISTENCY AND CHALLENGE, TO RISE ABOVE EVERY OTHER CLUB, BAR, LOUNGE, IN YOUR AREA. you gain in intimacy, suggestiveness, and an experience that's a two-way turn-on. Take two partners who buy a restaurant/nightclub that depends solely on bands every Friday and Saturday Nights to draw in patrons. They book bands from almost every genre of music, they attract a 40 Plus Crowd who do not drink, thankfully they charge a cover charge, but they are not gaining any new faces in their place. They are looking for club promoters. Why is it Owners who know nothing about this business, buy a food/beverage operation, cater to the same customer base, and think a club promoter is the way to attract new customers? They do not host one single Nightclub Promotion. Not one!
They serve flat bread small plates, the problem is they cater to a much older demographic, so therefore they are off the mark on the bar apps menu. They are not drawing in hot women, they are not selling Top Shelf because their carry over patrons are accustomed to "NOT SPENDING", so these two new Owners are in one of the slowest periods of the business, and suffering from "Same Customer Syndrome", because they are doing nothing different from the previous Ownership. Now the Owners are seeking out club promoters, they cannot grasp the mentality of buying a club, REBRANDING IT, REINVENTING IT, REPOSITIONING IT, instead they are going to destroy this club through a crowd conversion from Old to Thug.
These Owners have no grasp of what "RAPID FIRE PROMOTIONS" are.
These Owners have no understanding of a Ladies Night, they give Ladies free drinks from 8pm to 10pm, 20 women, I repeat 20 women show up for this bar begging.
THIS IS A TOTAL NIGHTCLUB BOMB.
Presently, They go from a Motown Sound Band to a 13 piece big band, neither music genre is known for attracting drinkers, eaters, and spenders. They are losing tens of thousands of dollars.
They have zero web presence. They have zero "FUN", they have zero "WOW FACTORS", they have zero "FAB". They don't know what a "Nightclub Promotion" consists of.
They add expense by offering Trios during the week.
Too bland, too basic, too boring, too bad.....................................
If you go into this industry and only copy the same formats that every other bar does in your area, do not expect to succeed. It's a very basic response, if your not going to stand out, stand above and stand over whom you compete with, why should anyone flock to your bar? But if you take a new direction, a new approach, a new strategy of total departure from the drink despair mentality that is dominating the marketplace out there, that is how you succeed in these bar begging times. If your not up 20% over last year, then it's because your not applying the knowledge, skills, experience, and creativity to beat last year's numbers. Honestly maybe you don't have the "Jelly", the "Jam" or the "Juice" that is required to be consistently innovative and change the way you have always operated? Club Promoters have only way to promote and they stick to this hap hazard mode which never seems to have any consistency in either drawing quality patrons or in packing your room. They are forever saying "next week it will happen", or "You need to lower drink prices", or "you need to cut some slack on the dress code" or "you need to play more hip hop", WRONG, MORE WRONG, a lot MORE WRONG, and ALL WRONG. They hover around flier drops and pass out their cards, they text friends, and as always is the situation, it is never the HUGE SUCCESS they assured you it would be. Owners and Managers who are truly successful are networking with me, constantly, daily, finding paths to tap into larger marketing veins, building relationships with individuals, corporations and resources the assist in achieving mass scale goals. Uniquely harnessing the marketing paths, that make the first choice of party people to choose, rather than an afterthought. Email RichUnger@promotingnightclubs.com
My husband manages a club in ______________ and is in need of good promotion 3 days a week Mon. Tues. Wed.
Thank you J
MY RESPONSE: MARY, UNFORTUNATELY YOU DID NOT PROVIDE ANY SPECIFIC INFORMATION ON THE CLUB YOUR HUSBAND MANAGES. IT'S FORMAT, IT'S ATMOSPHERE, IT'S STAFFING, IT'S MARKETING, IT'S REPUTATION, IT'S CURRENT CONDITION, THESE ARE ALL VITAL FACTORS THAT I NEED IN ORDER TO SURMISE ANY DIRECTION FOR HIM TO TAKE. THIS KIND OF REBRAND, REPOSITION, REIGNITE THREE NIGHTS, TWO WHICH IN REALITY THIS CLUB SHOULD BE CLOSED ARE NOT WHAT A "RUSH REQUEST" CAN ACCOMPLISH. HAVE A GREAT SUMMER.
YOU JUST SPENT $50,000 REMODELING YOUR BAR!
Ok, and you just spent $100,000 and you've just spent $150,000 remodeling your club.
I ASK YOU A SIMPLE QUESTION, NOW WHAT?
You have spent all that money, listened to what everyone
who knows nothing, have told you to do.
You have paid your General Contractors, all your sub contractors, all
the Renovations were performed to your specifications.
But my question is this, NOW WHAT?
What PLANS, what Promotions Blue Print, what Set of Strategies,
What Marketing Paths, What was your next step?
Where is your Protocol for a Consistent, relentless, execution of "FUN", "WOW FACTORS"
How could you not include sustainability in your after renovations thinking?
Beyond my comprehension:
A. Four Partners own a very big, very popular, great location sports bar with a 200 seat
outdoor bar. One of the Partners buys out the other three, his plans, to make the Sports Bar
into an upscale restaurant. Why would you take a $2million grossing food and beverage
establishment with an excellent location, excellent reputation, and attempt to convert
it into an upscale restaurant? He will lose everything he has. He has to spend at least
$300,000. in renovations. IT MAKES NO SENSE AT ALL, NONE.
YOU HAVE A WINNER WHY DESTROY IT?
B. A New Owner takes a closed out of business club/restaurant that is located next to a 40 year old live music bar, that has a world wide reputation.
this new Owner is going to open an upscale blues club and upscale restaurant right next door with just a wall dividing his new place from the popular
40 year old live music bar/club. His chances of success are 1 out 1 million. The current crowd going to the established bar/club are not the same quality of'patrons
that the new upscale blues club & Eatery is going to cater to. Yet this new Owner wants to work with the Established Bar/Club Owner to book bands that compliment each other, and work hand in hand.
The problem is this is "BAR WARS", every patron, every dollar counts. This is like mixing oil and water. This new Owner will lose it all. Wrong Location, Wrong Concept, Wrong Timing.
C. A Dentist spends almost $2million building and opening a 13,000 square foot club and opens up to almost nobody in the place. His Manager calls me for a "CLUB PROMOTER".
"We need a club promoter".
I am trying to comprehend how this Dentist would spend that kind of money without having any FORMAT, MARKETING, STRATEGIES in place to implement before he even opened up?
SADLY HE TOO WILL LOSE MILLIONS, WHEN HE SHOULD BE DOING $15K ON EACH WEEKEND NIGHT ALONE.
NONE OF THESE EPISODES MAKE ANY SENSE AT ALL.
THIS IS THE MENTALITY OF THE EGO, ARROGANCE AND LACK OF KNOWLEDGE, NEW OWNERS HAVE, WHO ENTER INTO THE FOOD AND BEVERAGE ARENA WITH NO
PLAN OF ACTION. BEFORE YOU BECOME A VICTIM OF YOUR OWN MISGUIDED VISION.EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM Before you invest, build, remodel, or buy a bar/club/lounge/sports bar/restaurant/
D. A NEVER BEFORE CLUB OWNER DECIDES TO TAKE OVER A VACANT CLUB SPACE, THE PREVIOUS CLUB
WAS HOT THEN COLD THEN GONE. NOW THIS OWNER WANTS TO OFFER ONLY FLORIDA BEERS, AND SERVE BRISKET OF BEEF AT NIGHT TO
CLUBBERS. BOTH THE BEER OFFERING AND THE FOOD SELECTION ARE TOTALLY OFF THE MARK.
WHERE DO THESE PEOPLE WITH DEEP, DEEP POCKETS, COME UP WITH THESE OFF THE WALL SUPPOSED CONCEPTS?
THIS IS THE SHAKE DOWN SUMMER, MANY BARS, PLENTY OF CLUBS, LOADS OF RESTAURANTS WITH NIGHT LIFE AND LOTS OF
SPORTS BARS ARE GOING TO CLOSE SADLY.
THEY CHOSE THE WRONG PEOPLE TO BE PARTNERS WITH.
THEY TRUSTED THE WRONG PERSON TO BE THEIR MANAGER.
THEY ALLOWED THEIR STAFF TO RUN WILD & RIP THEM OFF BLIND.
THEY WERE ABSENTEE OWNERS, HAD NO CONTROLS IN PLACE.
THEY SPENT ON RADIO, AGAIN AND AGAIN, BUT NOBODY CAME IN.
THEY DROPPED THE COVER CHARGE AND STILL NOBODY CAME IN.
THEY OVERPRICED THEIR MENU.
THEY OFFERED THE WRONG SELECTIONS ON THEIR MENU.
THEY BOOKED THE WRONG BANDS OVER AND OVER AGAIN.
THEY GAVE THE BAR AWAY.
THEY WASTED MONEY ON NEWSPAPER/MAGAZINE ADS.
THEY HELD LADIES NIGHTS AND LOST MONEY.
THEY LISTENED TO ALL THE WRONG PEOPLE.
THEY SPENT MONEY WITHOUT JUSTIFYING IT.
THEY IGNORED THE OBVIOUS AND WENT WITH THE BORING.
THEY RELIED ON JUST THEIR WEEKEND NIGHTS TO SURVIVE.EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
YET, ANOTHER NO "FUN", NO "WOW FACTORS" NO "FAB" HUGE COMPLEX
I have been reading your site for a long time, I even use your phrases like, fun and wow factor. 17 years I have been in the bar business in different areas from serving to management. Right now I specialize in promotions, event coordination and things of this nature. To be honest, I am struggling at the establishment I am at right now, and I know why I am struggling because there is no identity to the establishment I am at. We are to many things and are not superior at any one of them. We have 38,000 square feet of space that contains a sports type bar (I guess) and the billiards, a small cafe and an additional area that has pool tables at some times, but mostly it sits empty except for some league pool play (but never on Friday and Saturday)
I have told the owner several times that this space needs to be utilized and we need to create fun and exciting parties, events, things that people want to come to and be a part of. Instead we are now into the drink free, 2-4-1 and 3-4-1 and copying our competition a block away because for some reason this is what they feel the need to do to compete. I am at a loss. I developed some really cool "nights" to try to change the crowd over from the "gang banger" type youth to a more older, money spending crowd. Typically during the week and earlier hours that is our clientele, then on the weekend nights it gets very scary almost with the group of patrons we have coming in.
The owner wants it to be more clubby on weekends, which to me is fine, but you can't have a club in a sports bar with a 4x4 dance space in the middle of the bar where traffic flows, a DJ in the corner of the bar and insanity. That is how I see it. Nothing is done on the bottom half, where the most room is, where we could put up our dance floor, our stage and all these things we have invested in. The owner had me price production because we have nothing down below to even have cool events as far as music, DJ or live bands in the lower half, we rent it all. Which to me is very foolish and lots of wasted money.
I read your web site all the time, and though you talk about the things you shouldn't do, which I agree with 100% I am at a lost how to get people to understand how we need to change and be innovative not copy the bar down the street with giving out bar away. How we need make out places fun... make the patron engaged and leave thinking, this place rocks, it is so much FUN!!!
The establishment is now financially strapped because of all this, which I told the owner's this would happen. Now it is desperate promotions that give the house away, instead of great thought our fun and wow promotions, parties and events that keep people coming back and talking about us.
I use both texting and Facebook, and when I use Facebook, I create events, I talked all the fans and friends and see what they want to do, what would be fun, and when I bring it to the owners I know get we can't afford that, or I have tried it and it never works. Well, I don't see it like that. Just because you half asses tried it doesn't mean it won't work if done right.
I am looking to you for some advice, we need to progress forward and not compete but innovate, we need to be the leader not the follower...
Just wanted to see what your thoughts were on all this.
MY RESPONSE: TERRY, YOUR TEXTING WAS AWFUL, YOUR FACEBOOK HAD NO ENERGY, ENTICEMENT, NOR
EXCITEMENT TO DRAW IN PEOPLE. YOU HAD 3000 FRIENDS AND ONLY 59 FOLLOWERS. YOU WASTED ALOT OF MONEY.
THE EVENTS YOU CREATED WERE LACKING ANY TYPE OF PATRON POWER.
YOU DON'T NEED ADVICE, THIS IS NOT A BAD RELATIONSHIP THAT YOU CAUGHT YOUR GIRLFREIND CHEATING, YOU NEED A "GAME PLAN" THAT YOU DON'T HAVE
YOU NEED A SPECIFIC SET OF STRATEGIES THAT YOU HAVE NO CLUE WHAT TO DO
YOU NEED DETAILED MARKETING PATHS TO EXECUTE, NOT TEXTING, NOT FACEBOOK, THEY DID NOT WORK, BECAUSE YOU DO NOT
HAVE THE INSIGHT, THE INTENSITY, THAT THESE TWO FORMS OF REACHING PATRONS MUST POSSESS.
YOU NEED OUTSIDE EXPERTISE. THE ESTABLISHMENT IS FINANCIALLY STRAPPED BECAUSE OF AN OWNER
WHO HAS NO DISCIPLINE OR FORESIGHT TO SEEK THE BEST OF THE BEST, RATHER THAN PANIC PROMOTING, HE HAS RUINED THE
OPPORTUNITIES THAT THIS ESTABLISHMENT SHOULD OF TAKEN FULL ADVANTAGE OF.
MY ADVICE, MOVE ON, AND FIND OTHER EMPLOYMENT, IT'S TOO LATE , TOO LITTLE AND TOO LOPSIDED TO TURN THIS ESTABLISHMENT AROUND.
SERVING MINORS AND STEALING BARTENDERS, VERY SIMPLE TO RESOLVE BOTH ISSUES:
RE: SERVING MINORS:
A. Check everyone, and when the ID has no picture the person is not allowed in.
B. When the picture does not match the person, the person is not allowed in.
C. If the signature on the license does not match the signature signed in person by
the ID holder, the person is not allowed in.
D. Do not let anyone vouch for anyone else's age.
A Five Chain casual dining/sports bar operation recently was stung, when an employee served a minor
sent in by law enforcement.
"Applebees" in Bradenton, Florida was also caught serving the same minor, in this sting operation.
LAX, LAZY, LAME, EMPLOYEES. THEY DON'T FOLLOW THE PROCEEDURES, THEY GET VERY COMPLACENT IN THEIR ENFORCEMENT POLICIES, AND NOW
THEY PAY WITH FINES, WITH SUSPENSIONS AND HOPEFULLY WITH BEING FIRED.
VERY SIMPLE, EITHER THE ID IS PERFECT OR THE PATRON IS DENIED ENTRY.
ON TO BEHIND THE BAR THEFT:
1. MARRY UP ALL THE BOTTLES AT LEAST ONCE A WEEK.
2. TAKE CASH OUT OF YOUR BAR REGISTERS AT ODD TIMES AS OFTEN AS NEED BE EVERY NIGHT.
3. DO NOT ALLOW ANY BARTENDER THE AUTHORITY OR ABILITY TO BUY ANYONE A DRINK.
4. ASSIGN ONLY ONE PERSON THE AUTHORITY, ABILITY TO REPLACE EMPTY BOTTLES WITH A FULL BOTTLE.
5. SAVE ALL EMPTIES EVERY NIGHT.
6. HAVE BARTENDERS ROTATE FROM THE MAIN BAR TO SERVICE BAR, NO BARTENDER SHOULD "OWN"
ANY BAR POSITION.
7. REVIEW EVERY SINGLE LIQUOR, WINE, AND BEER ORDER BEFORE THEY ARE PLACED, AND CHECK THE ORDERS IN WHEN THEY ARE DELIVERED.
8. SHOULD YOUR REGISTER COME UP SHORT OR OVER, THAT BARTENDER GETS TWO WARNINGS, THEN IS CUT BACK ON THE SCHEDULE TO ONE NOT AS BUSY NIGHT A WEEKEMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
COLLEGE IS BACK IN SESSION, YOU SHOULD BE PACKED WEDNESDAY OR THURSDAY NIGHT WITH A
QUALITY NIGHT DEDICATED TO YOUR AREA COLLEGES. NOT WITH HIP HOP CRAP, NOT
WITH CHEAP DRINKS, NOT WITH SLOBS, TRASH MOUTHS AND PROBLEMATIC CROWDS.
WHY IS IT SO HARD FOR YOU TO COMPREHEND DOING BUSINESS, ATTRACTING A QUALITY CROWD
HOT WOMEN, COLLEGE SPENDING STUDENTS, RATHER THAN THE "WHAT'S CHEAP", "WHAT'S THE
$1 SPECIAL" MENTALITY? WHEN ARE YOU GOING TO SEE THE NEW HORIZON OF "COLLEGE NIGHTS" THEY ARE NOW
THE COLLECTIVE POWER OF "THE FUN", "THE WOW FACTORS" AND "FAB".
WHEN ARE YOU GOING TO WAKE UP TO "THE WORLD OF COLLEGE NIGHT PROMOTION CHANGE?
IT'S NO LONGER THE BAR FREE FOR ALL. YOUR AVENUES OF INCOME SHOULD DOUBLE ON "COLLEGE"NIGHTS, NOT DECREASE. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
CLUB MAGEDDON, IT'S CHAOS IN THE NIGHTCLUB, LOUNGE, BAR, RESTAURANT WITH NIGHT LIFE INDUSTRY
OWNERS, MANAGEMENT ARE DUMBFOUNDED HOW TO MAKE MONEY BEHIND THE BAR.
WHY ANY, ANY, RESTAURANT WITH A BAR, WOULD NOT OPEN FOR NIGHT LIFE AFTER 10PM FOOD SERVICE DEFIES THEIR OWN SURVIVAL.
YEARS AGO, "BENNIGANS" TOOK SOME OF THEIR CASUAL DINING LOCATIONS AND ADDED ON A FRESH
NIGHT LIFE ADVENTURE CALLED "BENNIGAN'S BEACH CLUB", THEY WERE PACKED AFTER 10PM WITH BEAUTIFUL 25 TO 45 YEAR OLD WOMEN AND MEN WHO SPENT, THEY HAD THE ENERGY, THE CREATED
A CONCEPT THAT WAS IDEAL. FIRST COUPLES, SINGLES, CAME IN AS USUAL TO EAT, THEN INSTEAD OF GOING ELSEWHERE FOR THE NIGHT THEY JUST WALKED INTO AN ENTIRELY NEW ATMOSPHERE " THE BEACH CLUB".
WE HOSTED BIKINI EVENTS, DANCE EVENTS, FASHION EVENTS, EVERY SINGLE ONE WAS WALL TO WALL WITH A LINE OUTSIDE.
OUT OF NOWHERE, WE STOLE EVERY OTHER NIGHT LIFE BAR'S BUSINESS.
WE ALSO TOOK THEIR EARLY CUSTOMER AND CONVERTED THEM INTO LATE NIGHT PARTY PEOPLE.
IT WAS BRILLIANT.
UNFORTUNATELY, THE PARENT COMPANY OF "BENNIGAN'S", ALSO OWNED "STEAK & ALE", WHICH DRAINED ALL THEIR CASH , CAUSING THE CORPORATE ENTITY TO FILE BANKRUPTCY, AND THUS THE END
OF BOTH CHAINS. ARROGANT, IGNORANT SUITS IN CORPORATE OFFICES WHO NEVER EVER GOT OFF THEIR TUCHUS AND WENT INTO THEIR ACTUAL EATERIES, BARS, TO SEE FIRST HAND WHAT WAS GOING ON.
WERE AND ARE SO TYPICAL OF SIX FIGURE COLLEGE DEGREE NOBODIES, WHO NEVER WAITED ON A TABLE, NEVER MIXED A DRINK, NEVER CHECKED AN ID, NEVER MIXED MUSIC, NEVER EVER WERE CREATIVE, YET SOMEHOW BECAME A BEAN COUNTER AND DESTROYED THE VERY ESSENCE OF WHAT PEOPLE REALLY WANTED.
HAPPENS EVERY DAY IN THE USA, TO INDIVIDUALLY OWNED FOOD/BEVERAGE AND BEVERAGE ONLY ESTABLISHMENTS.EMAIL RICHUNGER@PROMOTINGINGHTCLUBS.COM
Hey Rich, I wanted to get some help from you, I have a 6000 ft nightclub, closed on monday karaoke tuesday and wednesday, the karaoke is generally slow both nights. Thursday night we do pretty well with two comedians every thursday from 9 to 11 after that its DJ hip hop music till close.(250 to 400 people that night).
Friday and saturday we do live bands and have average attendance at best,
we have done well at times with known bands on a weekend but do to band routing weekends dont always work for scheduling.
The cost for a bigger act is also a big concern.
There are three major clubs in town my club and two others, one just got bought out by some guys with money and are going to remodel.
"KARAOKE HAS COME & GONE". SURE SOME BARS/CLUBS/LOUNGES STILL DRAW THE SAME OLD SONG SINGING SHOWOFFS, BUT IT'S LIKE A FAD THAT HAS
HAD IT'S RUN AND IS NOW DONE. YOUR OWN WORDS TELL IT ALL. BEING DEPENDENT UPON BANDS IS A ROLL OF THE DICE EVERY NIGHT YOU OFFER LIVE ENTERTAINMENT.
THERE ARE SO MANY OTHER PATHS TO PACKED PROMOTIONS THAT YOU ARE TOTALLY MISSING OUT ON.
I WOULD NEVER USE THOSE TWO WORDS "HIP HOP" AND I THINK YOUR COMEDY CONCEPT IS FLY.
THE ROLLER COASTER RIDE OF BOOKING KNOWN BANDS IS JUST THAT, AN UP AND DOWN HIGH SPEED GAMBLE.
ONLY CERTAIN SUMMER TOURS ARE DOING WELL BASED ON TICKET PRICING, THE SIZE OF THE HALL, AND THE HEADLINER PACKAGE, SUCH AS ROD STEWART AND STEVIE NICKS.
THAT IS A BRILLIANT DUO OF TWO "SELL OUT PERFORMERS" TOURING TOGETHER.
ON A MUCH SMALLER SCALE, YOU NEED TO BE VERY CAREFUL WITH THE COST OF THE GROUP, THEIR RIDER REQUIREMENTS,
THEIR HOTEL DEMANDS, THEIR MEAL REQUESTS, THEIR SOUND AND LIGHTS STIPULATIONS. THIS IS THE SUMMER OF "SELECT PERFORMANCES". THERE HAS TO BE A
DEMAND, A DRAW AND ABOVE ALL DOLLARS TO BE MADE BY YOU. BE CREATIVE, THINK OUTSIDE YOUR USUAL, TYPICAL, STEROTYPE FORMAT. YOU HAVE A GREAT SIZE CLUB, IT'S TIME TO PACK IT
WITH WOMEN, WOMEN, WOMEN AND MALE SPENDERS.
PACKING A GAY CLUB THAT HAS BEEN OPEN ONLY 3 WEEKS
Hi Rich, I am a Promotions Partner in a new huge Gay Club, that has just opened
three weeks ago. We are so slow, I don't understand it. We are attracting
Gay Women, but no Gay Men. We use Facebook,Flyers,
give specials on drinks and wings.
We had one good Week, sort of, when there was a Pride Fest in our area.
Otherwise we are shaking our heads in despair.
The profit numbers are just not there.
Help Please, Angel.
Good Morning Angel,
Here are some quick power points regarding your current situation;
A. your in a brand new location, you have to give Gays a reason to frequent your club, not just the basic cheap drinks, and wings on a nightly basis.
B. So you generated patrons and cash flow from "LOCAL PRIDE EVENT", but then business sunk.
C. You are not drawing gay men.
D. You currently have NOTHING PLANNED for the entire Summer.
E. I do not even know the name of this club so I could not do any kind of web research to find out what exposure it has on the net?
G. You split everything with the other Owner, the door, DJ, bar, food.
H. You have a small team, they are not as dedicated as you and your partner are, I would fire all of them and find a new dedicated small team.
I. Why should you and your partner do all the work, it is obviously not working.
J. Facebook alone is not the answer.
K. Flyers are a total waste of time and money and energy.
L. The profit numbers are not great, because your not giving GAYS any "FUN" , any "WOW FACTORS", any "FAB",
your just giving the basic boring stale predictable format.
M. You have only been there 3 weeks and are suffering, when the place should be packed for a full year Honeymoon.
N. I have no idea what the exterior or interior look like.
O. How can you expect to draw a crowd when you have nothing to offer?
P. If you want great numbers during a slow, hot, long Summer, you'd better have a "GAME PLAN" , a "SET OF STRATEGIES" and a "MARKETING PATH",
unfortunately none of which you have. EmailRichUnger@promotingnightclubs.com
We bought a supper club last year. It has been around the area for 41 years and it has a loyal base of diners. We have a lounge area separated by a glass wall. We just opened up a patio area and new door to the bar. We can smoke and eat on the patio. We are slow dining except on Fridays and Saturday nights. We have fish fry and prime rib. Right now after the food service, we close the bar area at 11 during the week and are also slow on weekends. We have tried DJs, karaoke, keyboard players etc. but to no avail. The crowds are small. Sometimes they would rather have free jukebox. I just started reading your site and decided to get your help. I need your help with the wow and fun factor and the steps to get there. Thanks, Alan
MY RESPONSE: Alan, The money is in the bar which you close at 11pm during the week and often during the weekends, the
money is not in the back of the house, all the expenses are. Your Facebook page and web site are hideous.
Your regulars who come in for dining are fine, they are not going to
stop frequenting you, but you are empty and a ghost bar after your food service ends.
DJs don't mean a thing, unless they are the right DJ with the right genres of music, who has the "ENERGY" and ABILITY to
pack your dance floor, your patrons would rather listen to a jukebox, then the music your DJ spins, you have the wrong demographics at night, you have tried karaoke, which is over with, done with sung out.
Keyboard Players are for retirement homes, not a bar with a patio area and an ideal layout for fabulous night life.
You are attracting the wrong customers, not any of the right clubbers, let alone women, and your happy hours are all
wrong. Nothing is working, because your hitting and missing , by panic promoting.
I did not put this place in it's current downward spiral, but You certainly can turn it around.
WE ARE IN THE HEAT OF WHAT EVERY BAR AND CLUB SHOULD BE HOSTING, IT'S WHAT I CALL
THE "SUMMER OF SWIM, SUN FUN & SIN". BUT UNFORTUNATELY, OWNERS DO NOT WANT TO MAKE THE EFFORT
TO MAKE THE ADJUSTMENTS TO THEIR FORMAT AND APPEAL TO A MUCH WIDER DEMOGRAPHIC THAN
THEY PRESENTLY ATTRACT. BUT THEN THERE IS THIS EMAIL FROM BETSY WHO SEEMS TO THINK ALL I AM INTERESTED IN ARE BIKINI EVENTS:
Yes, I'm sure it works great it you're located in the right area and have the right age group coming in.
You act like such an expert - sounds like you're an expect in only what the "21-30 year-old" crowd might want.......
You are sooooooo naive in thinking that the same promo works for everyone.
Young chicks all sleazed out is definitely not what my clientele are looking for (average age 45-50; both husbands and wives present), nor is it what I want when I go out to a bar.
(I am a 48 year old female and that would be the last thing I would go to a bar for is to see a bunch of babes competing in swimming suits)........
I suggest, you get your mind on something else. Possibly something that brings women into the bars.
I target Demographics 25 to 55 and focus on Women, Women and Male Spenders.
This is the time of year for Upscale, Stylish, Trendy, Swimsuit & Bikini Events.
These Fashion Flashes work great everywhere and they do not have to target young 21 -25 year old ladies.
I also have created over 75 Premier Promotions, Themes, Events, Parties, Concepts, Contests, Happenings, Celebrations, Gatherings, and Unique Entertainment that comprise "THE FUN", "THE WOW FACTORS" and "THE FAB", that have nothing to do with bikinis.
I am the leading expert in Bar, Restaurants with Night Life, Lounges, Nightclubs in the World. The same Promotions do not work for each establishment, that is why I ask Owners to answer 20 pages of Questions and make a detailed DVD of their entire exterior, and interior.
I do not target "young sleazed out chicks". I do not discount drinks, waste money on flyers, no radio spots, or club promoters, nor offer ladies drink free nights.
A 48 year old Female wants to have "FUN", enjoy "WOW" and experience "FAB".
If you took the time to read my web site you would understand that.
I have packed over 500 clubs, I am 55 years old and I eat, sleep and breathe this industry.
I customize, and create specific Promotions for the age group, while enhancing their demographics and the clientele of each establishment.
I have been packing bars, clubs, sports bars, lounges, restaurants with night life for over 40 years.
I take upscale 40 to 60 year old market clubs and add younger clientele because the older demographics do not spend like the younger ones do, nor do they stay out as late. You blend your demographics so that you capitalize on as many diverse aged patrons as you can.
AS FOR SWIMSUIT CONCEPTS, It's 100 degrees in the shade in 90% of America, if you don't look good in a one piece bathing suit, then WORK OUT, that is why they have MRS AMERICA and MRS USA.
I know plenty of 48 year old and older cougars and pumas who love to dress up and dance the night away.
I bring 60% to 70% women into establishments.
Every aspect of "FUN", "WOW FACTORS" and "FAB" are directly aimed at attracting women in.
I don't know if you own a bar, work in a club or just chose to interject yourself into my web site, but the average 40- 55 year old does not want to sit in a rocker with warm milk,Oreo's and a copy of AARP. They want to be "FASHIONITAS".
YOU HAVE TRIED IT YOUR WAY, NIGHT AFTER NIGHT, RADIO SPOT AFTER RADIO SPOT, DRINK SPECIAL AFTER DRINK SPECIAL,
LOOK AT THE RESULTS, MOST IMPORTANT WHAT IS YOUR BOTTOM LINE? PROFIT , BREAKING EVEN, OR LOSING MONEY?
YOU DID WHAT YOUR PARTNERS SAID, YOUR SPOUSE SAID, YOUR FAMILY SAID, AND LOOK AT WHERE YOU ARE NOW?
YOU HAVE EVERYTHING TO GAIN BY EMAILING RICHUNGER@PROMOTINGNIGHTCLUBS.COM