LIQUOR PROMOTIONS DON'T WORK!

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LIQUOR PROMOTIONS DON'T WORK!

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WHY LIQUOR PROMOTIONS DON'T WORK!
 
Good Day To You,
                                 My name is Cathy, I am helping a friend of mine, who owns a club locally. He is trying to increase business, so he has had artists appear and perform. We are trying to get liquor promotions so that we can give out samples of liquor on his busiest days which is Friday Nights. Can you point me in the right direction. Thank you so very much for your attention to my email.
Have a fabulous day, Cathy
 
MY RESPONSE:
                              Hi Cathy, Liquor Promotions especially on Friday Nights, where a liquor brand gives out free samples, is not the way to do more business. It makes no sense and defies liquor logic, to have say "The Captain Morgan Girls" give out dixie cups of their Rum for free.
How does that increase his business?
Fact, it doesn't.
Liquor Promotions are not about giving away anything for free.
That was years ago, it makes nobody any money any more.
A Liquor Promotion is not a Promotion it is the pickle you get, when you order a burger. It has no significant impact on your night whatsoever .If he is trying to "increase his business" he should as I have said at least 1000x times, add "THE FUN", "THE WOW FACTORS" and "THE FAB". Clubbers, bar goers, want more than the basics, DJ, maybe some video, some lights, some sound, that's all the basics of a bar, club, lounge, restaurant with night life, and sports bar, when no games are showing.
Cathy, where are your Friend's Premier Promotions, Themes, Events, Concepts, Contests, Parties, Celebrations, Gatherings, Happenings and Unique Entertainment, not the basic boring bands from around the area. Not the same DJs that play different venues each night of the week. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
 
 

Hi Rich,

My Name is David and I was approached by a friend and asked to assist with the promoting his new club due to open in October 2011, He has no experience with owning or operating a club, But he have the funding, I hate to see him loose his money therefore I agreed being that I�ve been involved with marketing for the largest military base in the free World entertainment department. Running a club I would think is a little different than running a marketing department. I have an idea that I think would work but I need to know the ends and outs of club promoting, I�ve already met with the radio station and secured them for the next three months. Any assistance would be greatly appreciated�.! David

MY RESPONSE:

                          DAVID WITH ALL DUE RESPECT, HE HAS NO EXPERIENCE OWNING OR OPERATING A CLUB, AND YOU NEED TO KNOW THE ENDS AND OUTS OF CLUB PROMOTING. YOU MAKE YOUR FIRST MISTAKE BY RUSHING TO A RADIO STATION, WHEN RADIO IS THE LAST MEDIA FORM YOU WANT TO USE. AND "YOU SECURED THEM FOR THREE MONTHS", INSTEAD OF EVEN GIVING THEM A TRIAL RUN SCHEDULE TO SEE IF ANYBODY, ANYBODY EVEN LISTENS, LET ALONE DRAWS ENOUGH WOMEN, WOMEN, WOMEN TO JUSTIFY THE "BUY" OF SPOTS. I SURE HOPE YOUR NOT RUNNING 30 SECOND SPOTS, I SURE HOPE YOUR NOT LETTING THE STATION DJs CUT THE SPOT, I SURE HOPE YOUR NOT RUNNING OVERNIGHT OR MID-DAY OR WHEN NOBODY LISTENS, I SURE HOPEY YOU ASK TO SEE THEIR ARBITRON RATINGS BOOK AND NOT THE TAPSCANS THEY PRINT OUT. DAVID, YOU ARE A FISH OUT OF WATER, MARKETING FOR THE LARGEST MILITARY BASE IN THE FREE WORLD WHERE ENTERTAINMENT, STRUCTURE, FORMAT, PROMOTIONS, OPERATION, MARKETING ARE AS LIMITED AS ACCESS TO THE CIA DIRECTOR'S PRIVATE OFFICE. YOU "HATE TO SEE HIM LOSE HIS MONEY, WHY DIDN'T HE CALL ME? DAVID, YOU ARE WAY BEYOND ASSISTANCE, YOU NEED

"EXPERTISE"

 "DIRECTION"

 "SPECIFIC STRATEGIES"

 "FORMAT FORMULAS"

 "MARKETING METHODS"

"SIGNIFICANT WEB INSIGHT"

I COULD GO ON AND ON. BOTTOM LINE THE SUCCESS RATE FOR THIS KIND OF APPROACH IS 10%. I WISH YOU AND YOUR FRIEND THE BEST OF LUCK.  EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM   

 

   THERE IS A SO CALLED REALITY BAR SHOW, I SAY SO CALLED, BECAUSE WHERE THE FINANCING COMES FROM TO TAKE BARS ON THE VERGE OF GOING UNDER, CLOSING THEIR DOORS, IN DISGUSTING CONDITION, TO BRAND NEW REMODELED, RENAMED FOOD AND BEVERAGE ESTABLISHMENTS, IS NEVER EVER DISCLOSED.

"BAR RESCUE" IS SUPPOSEDLY, WHERE A BAR ADVISER COMES INTO A BAR AND IN A WEEK'S TIME, TOPS, TAKES A BAR THAT IS RUNDOWN, ABOUT TO SHUT IT'S DOORS AND HE

USING THE "F" WORD OVER AND OVER

YELLS AND SCREAMS AT THE OWNER AND HIS STAFF

REMODELS THE ENTIRE BAR, KITCHEN, RESTROOMS FRONT ENTRANCE

REVAMPS THE MENU

SOMETIMES RENAMES THE ESTABLISHMENT

AND OF COURSE ON RE-OPENING NIGHT THE PLACE HAS CUSTOMERS.

HERE ARE MY QUESTIONS

A. WHY IS THERE NO DISCLAIMER ABOUT WHO IS PAYING FOR THE ENTIRE MAKE-OVER OF THE BAR?

B. WHY DOES THIS BAR ADVISER HAVE TO USE THE "F" WORD LIKE SAYING "THE"?

C. WHY DOES THIS BAR ADVISER HAVE TO YELL AT THE OWNER AND STAFF IN FRONT OF EVERYONE ELSE?

D. AFTER SEVEN DAYS ( SUPPOSEDLY) THIS BAR ADVISER HAS TAKEN THE OLD, WORN OUT, POOR IMAGE, DIRTY, ENTIRE BAR AND TRANSFORMED IT INTO "BARERELLA", AKA CINDERELLA. HE THEN HUGS THE OWNER, THE OWNER THANKS HIM AND THE BAR ADVISER WALKS OUT, BUT LEAVES NO "GAME PLAN", NO "STRATEGY TO FOLLOW", NO "MARKETING PATHS" TO IMPLEMENT, NO "FUN", NO "WOW FACTORS" OF ANY KIND, NO "FAB" AT ALL, JUST LEAVES..............................

E. AT LEAST 75% OF THE RENOVATIONS MADE ARE TO THE ACTUAL WALLS, FLOORS, SIGN, SINCE THESE OWNERS DO NOT OWN THESE BUILDINGS, ALL THESE IMPROVEMENTS BECOME THE PROPERTY OF THE LANDLORDS.

F. THIS IS NOT A RESCUE, THIS IS A STAGED, SCRIPTED, MADE FOR TV POOR EXCUSE FOR REALITY TV. 

G. NEVER DOES THIS BAR ADVISOR BRING IN ANY NIGHT LIFE, ANY "WOW FACTORS", ANY "FUN", ANY "FAB".

H. THIS BAR ADVISOR BRINGS IN HIS ASSOCIATES, LIKE A WELL KNOWN BARTENDER WHO AGAIN USES THE "F" WORD LIKE EVERY OTHER WORD, DOES EVERYONE WHO WORKS FOR THIS ADVISOR HAVE A TRASH MOUTH, DOESN'T ANYONE HAVE ANY CHARACTER AND SELF RESPECT?

I. THIS BAR ADVISOR NEVER EVER POSTS A DISCLAIMER AS TO WHERE THE FINANCING FOR THESE BARS THAT ARE ON THE VERGE OF CLOSING COMES FROM WHO APPLIES FOR THE PERMITS ?

J. HE NEVER FIRES ANY OF THE EMPLOYEES WHO ARE BURNT OUT, HAVE NO DISCIPLINE ,NOR DO THEY CARE. WHEN YOU WANT TO REVAMP, REBRAND, REPOSITION, YOU REPLACE EVERYONE.

K. THIS BAR ADVISOR NEVER EVER POSTS A BEAUTIFUL HOSTESS AT THE DOOR TO GREET GUESTS, INSTEAD PUTS A SLOB AT THE DOOR.

L. THIS BAR ADVISOR NEVER EVER OFFERS THE NEWEST VERSION OF "BOTTLE SERVICE" THUS INCREASING SALES DRAMATICALLY.

M. THIS BAR ADVISOR NEVER EVER FOCUSES ON THE PARTY NIGHTS, AND THE DEMOGRAPHICS OF THE "MONEY HOURS" BETWEEN 9PM - CLOSING. THESE HOURS ARE WHEN THE CASH FLOW SHOULD BE ROLLING IN.

N. THIS BAR ADVISOR NEVER ONCE ENCOURAGES THE USE OF CREDIT CARDS, BANK CARDS, CHECK CARDS, DEBIT CARDS, SINCE IN THIS ECONOMY, CASH IS NOT KING, CREDIT IS, BECAUSE PATRONS SPEND MORE ON PLASTIC THAN ON THE ONLY DISPOSABLE CASH THEY MAY HAVE ON HAND.

O. THIS BAR ADVISOR NEVER EVER SHOWS THE OWNERS HOW TO REDUCE BAR THEFT, AND UNDERAGE SERVING.

P. THIS BAR ADVISOR NEVER EVER LAYS OUT A YEAR IN ADVANCE OF FOUR NIGHTS A WEEK THAT ARE DEDICATED TO "FUN", "WOW" AND "FAB", IN FACT HE DOESN'T EVEN LAY OUT ONE NIGHT, LET ALONE AN ENTIRE YEAR OF WEDNESDAYS, THURSDAYS, FRIDAYS, AND SATURDAYS.

Q. THIS BAR ADVISOR ADDS NO "BAR FUN" EITHER BEHIND THE BAR OR IN FRONT OF THE BAR AT ALL.

R THIS BAR ADVISOR ADDS NO "DANCE FLOOR FUN" TO THE ATMOSPHERE AT ALL.

S. THIS BAR ADVISOR DOES NOT INTERGRATE ANY BAR HE SUPPOSEDLY RESCUES WITH THE LOCAL COMMUNITY AT ALL.

T. THIS BAR ADVISOR DOES NOTHING TO FOCUS THE LOCAL MEDIA ON THIS NEWLY RECREATED ESTABLISHMENT AT ALL.

U. THIS BAR ADVISOR NEVER EVER SHOWS THE OWNER OR MANAGER HOW TO IMPLEMENT A COVER CHARGE WITH THE LEAST AMOUNT OF RESISTANCE.

V. THIS BAR ADVISOR NEVER EVER SHOWS THE OWNER OR MANAGER HOW TO CLEAN OUT THE TRASH AND BRING IN QUALITY CUSTOMERS.

W. THIS BAR ADVISOR NEVER EVER EDUCATES THESE OWNERS OR MANAGERS ABOUT THE RATIO OF WOMEN VS MEN, NOR DOES HE EVEN ASK WHAT % OF WOMEN FREQUENT THIS ESTABLISHMENT.

X. THIS BAR ADVISOR NEVER EVEN PURSUES THE COLLEGE MARKET, AND NOT THE BINGE DRINKING, BEER PONG GARBAGE CROWD.

Y. THIS BAR ADVISOR NEVER INFORMS THE OWNERS HOW TO WORK WITH LIQUOR AND BEER VENDORS TO MAXIMIZE THEIR SUPPORT FOR THIS BAR.

Z. FINALLY, THIS BAR ADVISOR NEVER EVER LEAVES A BAR WALL TO WALL WITH A LINE OUTSIDE TO GET IN CROWD.

ZZ. THIS BAR ADVISOR NEVER EVER ADDRESSES THE DRESS CODE, THE GENRE OF MUSIC, THE CIVILITY FACTOR, THE OVERALL NITECITE ELEMENTS OF A SUCCESSFUL AFTER FOOD SERVICE ESTABLISHMENT.

 

 RICH, YOU SHOULD OF BEEN THE REAL BAR ADVISOR ON "BAR RESCUE"

Hi Rich!
I emailed you awhile back commenting on the _____________ down in __________ and you replied back with your excellent critique on the place and owner.  My friend who was working there did eventually quit.  I've become an Elite Yelper since then in the Metro _____ area where I live now and there was some talk on a recent thread about the Bar Rescue show on Spike that made me think of you.  I recently caught the first episode and thought about how much more dynamic you would be, than the guy they have revamping the bars on the show now.  I still check in on the advice you give to people who email you and love how to-the-point you always are.  Why are people in the bar / nightclub businesses so hardheaded?  If only there were more of you around, Rich.  If you could only clone yourself.  lol ;-)
Just wanted to drop you that line and I hope you're having a wonderful weekend!
Best,
L.  :-)

MY RESPONSE:

                             IF ONLY THERE WERE MORE OWNERS AS PERCEPTIVE YOU ARE? UNFORTUNATELY, OWNERS MANY, ARE SO WRAPPED UP IN THEIR OWN EGOS, THEIR OWN WAY OF OPERATING, THEY REFUSE TO LISTEN TO THE ONE PERSON WHO KNOWS 1000000000X MORE THAN THEY DO. AS FOR THAT SO CALLED REALITY BAR SHOW, THAT BAR CONSULTANT HAS NO REGARD OR RESPECT FOR ANYONE, HE CURSES, HE YELLS, HE RIDES AROUND IN A LIMO, I MEAN IT'S ALL LIKE A BAR FAIRYTALE. HE DOES NOT LEAVE ANY ESTABLISHMENT WITH ANY TYPE OF GAME PLAN, ANY SET OF STRATEGIES, ANY MARKETING PATHS, HE TOLERATES EMPLOYEES WHO SHOULD BE GONNNNNNNNNNNNNNNNNNE, HE ATTEMPTS TO REVIVE MENUS, WHEN IN FACT, SMALL PLATES, PUB FOOD AND NIGHTCITE EATS ARE WHAT BARS SHOULD BE SERVING.  THIS SHOW REMINDS ME OF "SPACE MOUNTAIN" AT DISNEY WORLD, YOU ARE THRILLED FOR ALL OF 2 1/2 MINUTES, THEN YOU ARE RIGHT BACK IN THE REAL WORLD. WHAT JON TAFFER DOES NOT COMPREHEND IN HIS "BAR RESCUE" FAIRYTALE SHOW IS THERE IS A HUGE DIFFERENCE BETWEEN "FOODIES" AND "FUN SEEKERS", HE NEVER EVER MAKES THAT DISTINCTION. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

 OPRAH'S NEW SAYING IS

"THE NEXT RIGHT DECISION", HOW ABOUT APPLYING THAT TO THE WAY YOU

A. ORDER LIQUOR

B. HIRE STAFF

C. SPEND ON MARKETING

D. BOOK BANDS

E. PRIORITIZE YOUR INTERIOR & EXTERIOR IMPROVEMENTS

F. REVAMP YOUR MENU IT'S OUTDATED AND OVERPRICED

G. ENHANCE YOUR NIGHTLY FORMAT

H. MAXIMIZE YOUR WEB PRESENCE

I. DECIDE TO BUY YOUR INEFFECTIVE, TROUBLESOME PARTNERS OUT

J. FIND A MANAGER WHO GIVES A DAMN AND IS COMMITTED TO YOU AND NOT HIS EGO

K. Email RichUnger@promotingnightclubs.com

   

 CALORIES, FAT, SODIUM, MSG, CHOLESTEROL ALL

                               MATTER! 

"FROM TIJAUNA FLATS" TO "CHEESECAKE FACTORY" FAST CASUAL AND JUST CASUAL DINING CHAINS ARE SEEKING TO FEATURE SLIMMING DOWN DISHES ASAP.

 I HAVE SAID FOR YEARS NOW, EVERY INDEPENDENT AND NATIONAL CHAIN SHOULD ADD LOW FAT, LOW SODIUM, LOW CHOLESTRAL, LOW CALORIE BUT GREAT TASTING DISHES. YOU SAY "IMPOSSIBLE"? I SAY "NONSENSE".

 I HAVE NETWORKED WITH AN INDEPENDENT WHO WAS NAMED ONE OF THE TOP TEN RESTAURANTS IN HIS AREA IN JUST HIS FIRST YEAR OPEN. HE HAS CREATED SUCH INCREDIBLE TASTING, PRICED RIGHT PLATES, THAT HE IS UP 25% OVER LAST YEAR. SURE HE CAN ONLY SERVE 50 PATRONS, BUT HE IS BOOKED SIX NIGHTS A WEEK FOR DINNER, AND HIS LUNCH BUSINESS IS SOLID FROM 11:30AM TO 2PM. HE IS ONLY OPEN SIX DAYS A WEEK, AND NOTHING LEAVES HIS KITCHEN WITHOUT HIS APPROVAL.

SO WHILE THIS BAR ADVISER DOES HIS UNREALISTIC TV SHOW ABOUT BARS THAT SERVE FOOD, WHAT HE DOES NOT ADDRESS IS THE CONSISTENCY, QUALITY, PRESENTATION, PRICE AND OF COURSE HEALTHY IMPACT OF THE FOOD FROM THE BACK OF THE HOUSE. EVERY INDEPENDENT HAS THE UPPER HAND IN THIS NEW HEALTHY "WE SLASH THE FAT, SODIUM, CALORIES, CHOLESTRAL" MENU.  GO FROM FRY TO LIGHT. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

______________________________________________/ 

SOME OWNERS HAVE A SOFT SKIN & ARE IN COMPLETE DENIAL MAYBE IT'S THE HEAT, MAYBE IT'S THE PANIC ATTACKS, MAYBE IT'S THE TOTAL LACK OF BUSINESS?

 WHATEVER THE REASONS, MANY OWNERS SEEM TO BE ON THE DEFENSE, INSTEAD OF THE OFFENSE IN TURNING THEIR FOOD, BEVERAGE, OR FOOD AND BEVERAGE OPERATION AROUND.

 IF WHAT THEY WERE DOING FORMAT WISE, OPERATION WISE, MARKETING WISE, STAFF WISE, ATMOSPHERE WISE, WAS WORKING, THEY WOULD BE GENERATING GREAT INCOME AND ON A STEADY COURSE OF CONSTANT PROFITABILITY.

INSTEAD, IT SEEMS THEY BECOME BELLIGERENT, AND ANGRY, WHEN WHAT THEY DO DOES NOT WORK, AND WHEN THEY ARE SHOWN WHAT DOES WORK.

THIS BUSINESS IS ALL ABOUT CONSISTENCY. NOT TRY THIS, DO THAT, MAYBE THIS WILL WORK. AN  OWNER OF A FORMER HOTTEST PLACE IN THEIR AREA WATERFRONT FOOD AND BEVERAGE ESTABLISHMENT, IS IN SUCH ANGER, AND RESENTMENT, THEY EXHIBIT A TOTAL LACK OF GRASPING THAT THEIR WAYS ARE.

 NOTHING BUT TOTAL HESITATION TO REACH THAT LEVEL OF  EXPERIENCING GREAT SUCCESS.

 THIS PAST FIRST YEAR OF THEIR OWNERSHIP IN THIS LOCATION. THIS WATERFRONT BAR, GRILL & CLUB SHOULD OF BEEN PACKED INSTEAD OF BEING EMPTY AND FLAT. WHEN YOUR ON THE WATER AND YOUR NOT JAMMED, SLAMMED AND RAMMED EVERY AFTERNOON FOR YOUR "HAPPIEST HOURS" AND YOUR EARLY EVENING DINING IS DEAD, YOUR REGULAR DINNER HOURS ARE SLOW, FINALLY YOUR NIGHT LIFE IS NON EXISTENT, SURE YOUR FRUSTRATED, YOUR LOSING MILLIONS OF DOLLARS. BUT RATHER THAN EXPRESS YOUR OWN INFLICTED LOSSES, LET YOUR EARS LISTEN, LEARN AND LEAD YOU TO REBRAND, REVAMP, REINVENT AND REPOSITION. IS IT EASY? OF COURSE NOT. BUT YOU CHOSE THE PATH THAT PUT YOU IN THE PLACE YOUR IN FINANCIALLY NOW.

BUT, IF YOUR STILL IN A GOOD FINANCIAL POSITION PERSONALLY,  WITH A DETERMINED, DEDICATED, DAMN THE TORPEDOS ATTITUDE WITHIN 45 TO 60 DAYS YOU CAN TURN IT AROUND. EXCEPT IF............................................YOU HAVE HAD:

1. A VIOLENT INCIDENT OCCUR

2. ARE KNOWN FOR A  LACK OF QUALITY PATRON

3. LETTING MINORS IN AND THEN ALLOWING THEM TO DRINK

4. IGNORING DRUG ACTIVITY

5. CONSTANT FIGHTS AND CONFRONTATIONS

6. MAJOR HEALTH VIOLATIONS

7. RUDE, CRUDE, LEWD MANAGEMENT OR STAFF

THESE SEVEN NEGATIVES REQUIRE FAR MORE TIME, FAR MORE EFFORT AND FAR MORE SIGNIFICANT CHANGES.

EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM    

 

 WHY DID YOU ALLOW 2 NEW BARS TO OPEN & NOT DEFUSE THEIR GRAND OPENING?

 Hi Rich,
   I came across your web site the other day looking for ideas for night club themes. Our venue used to be the best place to go for live music 4 nights a week, TOP 40 DJ and also some decent menu items and drink specials.  Recently, 2 new bars have set up camp a block from us. We are set in a college town, we are 21+,the other two bars are 18+ and its killing us!! They don't have live music, its just a DJ and aggressive drink specials. I have mentioned to the owner that we need to set ourselves apart from the competition by doing theme nights and maybe being 18+ one night a week. He is not convinced that will help. In the mean time, we're losing money. As far as promotions, we usually have the bartenders visit local businesses and college apartments, as well as using Facebook. We don't seem to be making progress with that either.
   What's the best thing to do? Any advice would be greatly appreciated. Thanks, Alan
 

 

MY RESPONSE: 

                                  ALAN, KEYWORDS "USE TO BE" ARE PARAMOUNT TO YOUR CURRENT DILEMNA. YOU ALLOWED NOT ONE,  BUT TWO NEW BARS TO OPEN, AND SIMPLY LAID OVER AND LET BOTH THESE NEW BARS, STEAMROLL OVER YOU. LIVE MUSIC DOES NOT HAVE THE IMPACT IT USE TO.

 BOOKING THE SAME BANDS WAY TOO OFTEN, WHEN THEY HAVE NOTHING NEW TO OFFER, WHEN THEY PLAY EVERYWHERE WITHIN FIVE MILES OF YOU, WHEN THEY DRESS LIKE SLOBS, DRINK WHILE PERFORMING AND ALSO WANT A TIP JAR IN ADDITION TO WHAT YOUR PAYING THEM, ARE THEY CRAZY?

LETTING IN 18 PLUS IS BECAUSE THESE BARS ARE DESPERATE, THESE YOUNG ONES CAN'T DRINK, SO ALL THEY DO IS ATTEMPT TO OBTAIN AN ILLEGAL DRINK ALL NIGHT. YOUR OWNER HAS NO CLUE. YOUR OWNER IS SET IN HIS WAYS. HE HAS AS MUCH CHANCE OF CHANGING HIS THINKING AS BILL O'OREILLY DOES OF FEATURING "LMFAO" PERFORMING LIVE ON HIS SHOW.

OF COURSE YOUR LOSING MONEY, YOUR OWNER MAY VERY WELL LOSE HIS BAR. SENDING BARTENDERS OUT TO LOCAL APARTMENT COMPLEXES AND BUSINESSES, ALONG WITH FACEBOOK IS NOT GOING TO PRODUCE ANY RESULTS. YOU FOUND THIS OUT FIRST HAND. NOW YOU WANT TO LET 18 PLUS IN ONE NIGHT, AGAIN, I WILL ASSURE YOU, THIS WILL DO NOTHING TO BRING THE CROWD BACK TO YOUR BAR. YOU HAVE NO "FUN", YOU HAVE NO "WOW FACTORS", YOU HAVE NO "FAB".

 YOU HAVE AN OWNER WHO IS IN MAJOR DENIAL, AS HE LOSES TENS OF THOUSANDS OF DOLLARS EVERY WEEK. YOU WENT FROM BEING #1 TO BEING NONE. 

 YOUR OWNER SHOULD HAVE CALLED ME. BUT MANY OWNERS ARE LIKE THE NIGHT WATCHMAN AT PEARL HARBOR, THEY ARE IN MAJOR DENIAL WHO WAS FLYING OVER TO ATTACK US.

 "THE BEST THINGS TO DO" YOUR OWNER WON'T DO. AS LONG AS YOU ARE GETTING PAID, HAVE A JOB AND ENJOY YOUR WORK, KEEP AT IT.

 BUT, WHEN THE TIME COMES, THAT THIS BAR IS CLEARLY GOING TO SINK INTO OBLIVION, MAKE SURE YOU GET OUT ASAP.

I WOULD SUGGEST YOU WALK OVER TO THESE TWO NEW BARS AND APPLY.

WHY STAY WITH A CRITICAL CONDITION BAR, THAT IS ON LIFE SUPPORT?

ALAN, IT TAKES A RELENTLESS, NON STOP, TAKE NO PRISONERS, "GAME PLAN", "SET OF STRATEGIES", "MARKETING", AND "NITECITE" THAT BRINGS IN WOMEN, WOMEN, WOMEN AND SPENDERS TO RECESITATE A BAR LIKE THE ONE YOU PRESENTLY WORK AT.

 THE SUCCESS RATE IS JUST 20%. WITH AN OWNER LIKE YOU WORK FOR. THAT PERCENTAGE DROPS TO BELOW 10%, EVERY WEEK YOUR OWNER LETS THESE TWO NEW BARS JUST CHOMP, BITE AND GOBBLE AWAY AT THE HUGE CROWD YOU DID HAVE, THAT NOW IS DOWN TO SPARSE NIGHTS.

 WHAT A REAL SHAME. AND FOR NO REASON OTHER THAN ARROGANCE AND EGO. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM

_______________________________________________________/

Let Me Make This As Clear As I can

   "Facebook IS NOT THE ANSWER"
I remember when every bar, club, sports bar, pub, lounge had a myspace page, that was not the answer, and in all reality, myspace is dead. done. Nobody uses myspace anymore. Noooooobody!

RUPERT MURDOCH PAID $580 MILLION FOR myspace.

RUPERT MURDOCH SOLD myspace for

$35million.

But yet YOU still have a page up?

What on earth for?

You have no clue how to maximize & draw hot women and male spenders from the Web. Your too lazy, too busy, have no interest, you name it you will use it as an excuse. So go ahead lose $100,000 a year in free marketing.

Email RichUnger@promotingnightclubs.com please tell me why you don't use the web to it's fullest extent?

WHY ARE YOU BOOKING BANDS THAT NOBODY WILL EVEN PAY A COVER CHARGE TO SEE? It seems as if some Owners just do not get it.

They keep staff on that is ripping them off.

They let their Rest Rooms look like a Hurricane hit them.

They let their outside look like a run down closed down bar.

They let their staff curse, smoke and do as they please.

They book the same bands over and over, when they can't even ask for a cover charge, because nobody will pay to see the band.

Why, Why, Why, would you continue to book bands that the bar has to pay for?

Why, Why, Why, would you continue to allow your DJ to curse over the mic?

Why, Why, Why would you continue to open on weeknights and nobody comes in, yet you do nothing to pack your place?

Why, Why, Why are you going to let September be one of your worse months, instead  of rolling out "FUN", "WOW FACTORS", "FAB"?

Please, Email RichUnger@promotingnightclubs.com and please, tell me why?    

 

 

Copyright � 2011 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.