RESCUE YOUR BAR OR CLUB?

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RESCUE YOUR BAR OR CLUB?

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CAN YOU RESCUE YOUR BAR OR CLUB?
 
  WHAT YOU SEE ON "BAR RESCUE" IS WHAT THEY WANT YOU TO SEE.
   THE REALITY IS, The biggest obstacle to REVAMPING, REBRANDING, REPOSITIONING and REINVENTING your bar or club is you. When you allow the wrong element in, just to do business, you are destroying the very basis of your foundation. When you give your bar away @ cheap prices, your denying yourself profit and cash flow to continue to operate. When you serve an outdated, overpriced menu, you cause the back of the house to increase it's expenses significantly. When you book the same local bands over and over,  you offer nothing FRESH to your Night Life, paying out good money for a band that has bad vibes due to it's attitude, lack of new material, over exposure, poorly dressed appearance. When your DJ refuses to play requests, dresses like a slob, lets girls galore in his booth ( which should of been torn down) plays raunchy mixes, you are creating a horrible dance experience. When you let bartenders buy patrons drinks, you are losing control over your liquor costs. When you let anyone replace empty bottles of liquor by having access to your liquor room, you are creating a "FREE FOR JUST TAKING" liquor inventory. When you hire staff that have no passion, no consistency and no pride in their level of service, it causes a poor image to emerge.   
CAN you rescue your bar or club, that's a question you have to honestly answer to yourself, your wife, your partners. Again the problem with partners is they put up money, they know nothing about the business, they end up costing the bar or club it's business. Why would a person who has zero experience, zero knowledge, zero hands on, first hand background, think they have the answers? THEY DON'T.
 
 ( ALL NAMES ARE ALWAYS CHANGED, CLUB, BAR NAMES OR CITIES ARE NEVER MENTIONED)  
 
Hello Rich,  
I own a bar/restaurant in ________________________.
We just opened last year and this summer even tough it was a decent summer was not
profitable.  We are barely making it as a restaurant and would like to
try turning it into more of a bar/night club.  We have our full
entertainment license so we've had many bands but they don't seem to
bring the people like they say they will and then they play all the
other bars in our area.  Open MIC is working great but that is only one
night.  We are thinking of doing club nights, maybe a country line dance
night etc.  The problems is I don't know where to begin with all this. 
How to promote and get the word out.  My place has a bad reputation
because of all the others that were there before me so we have to make
some big changes and do different things.  Any ideas would be great.
Thanks, Marsha

 
 MY RESPONSE:
 MARSHA, YOUR RESTAURANT MENU IS WAY OFF THE MARK, YOUR NOT GOING TO MAKE A LIVING OR EVEN BREAK EVEN WITH THAT MENU, YOU ARE LABOR INTENSIVE AND KITCHEN COSTLY. YOUR CONCEPT OF CONVERTING INTO A BAR/NIGHTCLUB IS IDEAL. BANDS ARE NOT THE ANSWER. WHEN  YOU CAN'T CHARGE A COVER CHARGE FOR A BAND, THAT MEANS NOBODY WANTS TO PAY TO SEE THEM, WHICH MEANS, THE BAR HAS TO SUFFER AND PAY THE BAND. WRONG WAY TO OPERATE. NO BAND SHOULD PLAY YOUR VENUE, IF NOBODY WILL PAY A COVER CHARGE FOR THIS BAND. DON'T LISTEN TO WHAT BANDS, BAND MANAGERS, BAND BOOKING AGENTS TELL YOU, THEY WANT THE GIG, THE MONEY, THE DATE, THEY DON'T CARE IF YOU LOSE $ OR NOT. NO BAND SHOULD PLAY WITHIN TEN MILES OF YOUR VENUE FOR 30 DAYS PRIOR TO PERFORMING AT YOUR PLACE, OTHERWISE, THEIR OVER EXPOSED AND THEY CREATE NO "MUST SEE" THIS BAND MENTALITY. YOUR "OPEN MIC" NIGHT IS WORKING? GREAT, THAT'S A FIRST. I WOULD NOT HOLD A COUNTRY LINE DANCE NIGHT. YOUR ROOM IS NOT THAT TYPE OF CROWD. WHERE YOU BEGIN IS WITH A "GAME PLAN", A "SET STRATEGY", A "MARKETING PATH", YOU DON'T JUST DECIDE TO DO THIS OR HOST THAT, AND WITH A WEEK OR TWO, THINK YOU ARE GOING TO PACK THEM IN, DOES NOT WORK THAT WAY. ESPECIALLY WITH A PLACE THAT HAS A BAD REPUTATION. FIRST YOU HAVE TO LIVE THAT DOWN, THEN YOU HAVE TO BRING UP A FRESH NEW FACE. A GREAT NEW PLACE. YOU HAVE TO MAKE MAJOR CHANGES, YOU HAVE TO DO EVERYTHING DIFFERENTLY THAN YOU ARE, "IDEAS WOULD BE GREAT" IS THE WRONG WAY TO APPROACH THIS CHALLENGE. THIS IS NOT, I REPEAT IS NOT ABOUT "IDEAS".
YOU HAVE ALOT TO LEARN, ALOT TO EXPERIENCE AND ALOT TO DO. WHEN YOU HAVE THE RIGHT MINDSET EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
DON'T LISTEN TO WHAT EVERYBODY WHO KNOWS NOTHING TELLS YOU TO DO.
WHEN YOU HAVE A VENUE WITH A HORRIBLE PAST, YOU NEED TO WORK YOUR TUCHUS OFF TO MAKE IT THE HOT SPOT OF THE PRESENT.  
 
 
    WHY DO CLEAR CHANNEL RADIO SALESPEOPLE KEEP CONTACTING ME TO PROVIDE THEM WITH "THE FUN", "THE WOW FACTORS" AND "THE FAB" TO GIVE TO THEIR NIGHTCLUB CLIENTS?
BECAUSE THEY HAVE NO CLUE WHAT TO PROPOSE TO THEM THAT WILL PACK THEIR CLUBS.
BECAUSE ALL THEY ARE INTERESTED IN, IS THE SPOT SCHEDULE, HOW MUCH IS THE CLUB GOING TO SPEND AND HOW TO KEEP THEM SPENDING THAT AMOUNT EACH WEEK, EVEN THOUGH THE SPOT IS VOICED OVER BY THE SAME PRODUCTION PERSON AT THE STATION THAT DOES EVERY OTHER CLUB'S SPOTS AND THE SPOTS ARE ONLY 30 SECONDS AND A TOTAL WASTE OF TIME.
YET OWNERS KEEP SPENDING WITHOUT SEEING ANY VIABLE RESULTS.
FOR EVERY $1 YOU SPEND IN ADVERTISING YOU ARE TO RECEIVE $10 BACK IN RETURN. YOU CAN SEE THAT FROM RADIO SPOTS VERY EASILY, EITHER THEY WORK OR THEY DON'T.
YET, OWNERS THINK, I BETTER KEEP SPENDING THIS MONEY, OR MY COMPETING NIGHTCLUBS WILL.
YOU KNOW WHAT I SAY?
LET THE OTHER CLUBS WASTE THEIR $ ON RADIO.
WHY IS CLEAR CHANNEL NOT WORKING FOR SO MANY CLUBS:
I-PODS
I-PADS
SIRUS/XM RADIO
ASK TO SEE THE LATEST ARBITRON RATINGS BOOK, THE ACTUAL BOOK, IN YOUR HANDS, NOT THE PRINT OUT "TAPSCANS" THAT YOUR SALES REP WILL TRY TO SHOW YOU. YOU WANT THE BOOK ITSELF. THEN LOOK AT THE DEMOGRAPHICS, THE AGES, THE HOURS, WHO IS LISTENING AND WHEN.
RADIO EVEN UP TO 10 YEARS AGO WAS SOLID GOLD NOW IT' SOLID WASTE. I USE TO VOICEOVER 3 SIXTY SECOND SPOTS A WEEK WITH NO COPY, JUST OFF THE TOP OF MY HEAD, EVERY WEEK FOR YEARS, BACK WHEN RADIO WORKED, PROVIDING YOU
RAN THE SPOTS IN THE RIGHT TIMES
YOU RAN A VERTICAL SATURATION SCHEDULE
YOU ONLY RAN SIXTY SECOND SPOTS
YOU DID YOUR OWN SPOTS
YOU CONSTANTLY CHANGED THE SPOTS WEEKLY
I ROTATED ALL THREE SPOTS TO RUN EVERY DAY OF MY SCHEDULE, I BOMBARDED THE AIRWAVES WITH MY VOICE AND DOMINATED THE MARKETS I RAN IN.
I NEVER WROTE OUT MY COPY, I DID THE SPOTS OFF THE TOP OF MY HEAD.
I WENT TO RECORD STORES EVERY WEEK TO FIND THE MOST UNIQUE AND CREATIVE BACKGROUND MUSIC.
I DID THE SPOTS WITH THE MUSIC PLAYING IN THE BACKGROUND, NOT LIKE TODAY YOU DO THE VOICE AND THEN THEY ADD THE MUSIC.
AGAIN, NO WONDER RADIO RUINS CLUBS.
 
 
 
 
 
Hi Rich,
Our Format consists of Half price Thursdays, free pool,  karaoke on Sundays Tuesdays  game night, Wednesday line dance lessons, tuff enough to wear Pink
MAJOR_PROBLEMS: Cost of events, plus not seeing a return on the promotion.
COMMENTS:  We are the most popular night club in town, we have experienced a loss due to a new Bar just opened in June the Owners use to work for me. every promotion I run they copy, I  even had to fire an employee over telling them up coming events that I had been planning.
What do you think? Thanks, Belinda
 
MY RESPONSE:
                               BELINDA,  THE COST OF YOUR EVENTS, AND NOT SEEING A RETURN ON THE PROMOTION'S COSTS, ARE A DIRECT REACTION TO THE FACT THAT WHAT YOUR DOING IS NOT OF ANY INTEREST TO ANYONE. HOW CAN YOU BE THE MOST POPULAR NIGHTCLUB IN YOUR TOWN, AND SIMPLY LET A NEW CLUB OPEN WITHOUT STEALING THEIR THUNDER, MINIMIZING THEIR IMPACT, ENHANCING YOUR "FUN", "WOW FACTORS" AND "FAB"?
THE FACT THAT THE NEW OWNERS USE TO WORK FOR YOU, PUTS YOU AT A DISADVANTAGE BECAUSE THEY KNOW YOUR MODE/METHODS OF OPERATING, BUT JUST LIKE A FOOTBALL, BASEBALL, BASKETBALL OR HOCKEY PLAYER WHO IS TRADED FROM HIS TEAM TO ANOTHER, THE ORIGINAL TEAM, CHANGES THEIR GAME PLAN, THEIR STRATEGIES, THEIR ENTIRE FIELD OF PLAY. YOU FAILED TO DO THAT. BELINDA, YOU MUST "NIGHTCITE"  YOUR WEDNESDAYS, THURSDAYS, FRIDAYS AND SATURDAY NIGHTS. YOU WERE THE HOTTEST CLUB IN YOUR AREA. BUT YOUR BEING KNOCKED DOWN AND KNOCKED OUT, BECAUSE YOU HAVE DONE NOTHING TO COUNTER PUNCH YOUR FORMER EMPLOYEE'S BRAND NEW ATTITUDE, APPROACH AND ACTIONS THAT ARE TAKING YOUR CUSTOMERS IN ADDITION TO  REPLACING YOUR CLUB AS THE "HOT SPOT". YOU REFUSE TO FIGHT BACK, YOU REFUSE TO GO ON THE OFFENSE.
I AM DISAPPOINTED, YOU DID NOT TAKE MY INPUT TO HEART AND TO TASK. GOOD LUCK.
 
 
 
THE LATEST TREND IS FOODIE-FUELED FOOD TRUCKS ON THE ROAD!
And you thought the old ice cream trucks were the end of four week food? Think again, the rage in road serving are "Gourmet Fare" served right from the window of the "Culinary School Graduates Mobile Fine Food on Wheels".
It is the latest, greatest way to bring your original dishes, priced right, served nice, to new and regular customers without all the overhead of bricks and mortar.  Email RichUnger@promotingnightclubs.com
 
 
                                  
 
I have been reading your site and would like your opinion on the bar that I work for.  I'm  currently the marketing and promotions manager and am looking for ideas for rebranding/reinventing week nights. We are a smaller venue with a capacity of 450 and our busiest nights (fri/sat) see approximately 3000 people.  Our demographic is mainly an even mix of professional male and females between 25 and 35 and all the way up to around 50 years old (99% Caucasian), we avoid binge drinking suggestions as our clientele is more mature than most of the bars in the area.  Within our town we have the highest numbers through the door during the weekend, but as our clients are professionals we find it hard to drag them out during the week.  We've run the usual burlesque nights, holiday giveaways , balloon stomps, casino and cards nights, talent contests, etc, but as yet haven't found our winning formula.  Therefore I was interested in what you would suggest for an event or a weekly scheduled program.
Thank you for your time and I look forward to your response, Kenneth
 
MY RESPONSE:
                          KENNETH, "THE USUAL BURLESQUE NIGHTS"? THERE IS NOTHING USUAL ABOUT "BURLESQUE", MY FATHER RAN AN UPSCALE NIGHTCLUB THAT USE TO BRING IN A COMPLETE "BURLESQUE REVIEW" IT SOLD OUT EVERY WEEK NIGHT IT RAN. IT'S NOT JUST ABOUT STRIPPERS. IT RUNS THE GAMUT OF ENTERTAINMENT. THEN YOU  MENTION "HOLIDAY GIVEAWAYS" WHATEVER THEY ARE, THEN YOU GO ON WITH "CASINO AND CARDS NIGHTS", EVERYBODY HOSTS THOSE NIGHTS. YOU END WITH "TALENT CONTESTS", KENNETH, MY MAN, IT'S NOT ABOUT FINDING THE "WINNING FORMULA", IT'S ALL ABOUT HAVING "THE FUN", "THE WOW FACTORS" AND "THE FAB", NONE OF WHICH YOU HAVE HOSTED YET. IT'S NOT ABOUT ONE EVENT, BUT A CONCENTRATED, SOLIDIFIED, CONSISTENT FORMAT OF PREMIER PROMOTIONS, THEMES, EVENTS, CONCEPTS, CONTESTS, HAPPENINGS, CELEBRATIONS, GATHERINGS, UNIQUE ENTERTAINMENT, YOU AND MANY OTHERS WANT INSTANT GRATIFICATION, BUT YET, YOU HAVE NO EXPERIENCE, NO KNOWLEDGE, AND NO EDUCATION THAT HAS GIVEN YOU THE SKILLS TO IMPLEMENT THIS KIND OF ENERGY. BINGE DRINKING IS THE MORON WAY OF DRAWING IN PATRONS, GETTING PATRONS DRUNK, LETTING THEM DRIVE DRUNK, SHOWS A TOTAL DISREGARD FOR THE COMMUNITY THEY OPERATE IN. YOU HAVE THE HIGHEST "NUMBERS" IN YOUR TOWN, YOUR CHALLENGE IS, TO BRING IN PATRONS DURING THE WEEK. YOU KEEP TRYING THIS, AND HOSTING THAT, BUT YOU HAVE ZERO CONSISTENCY. YOU ARE IN WAY OVER YOUR HEAD. IT'S NOT ABOUT DRAGGING CUSTOMERS OUT DURING THE WEEK, THEY ARE WILLING AND ABLE TO PATRONIZE YOUR ESTABLISHMENT, BUT YOUR NOT GIVING THEM A SINGLE REASON TO. YOUR OWNER SHOWS NO INTEREST IN LEARNING AND PROFITING. BE GLAD YOU HAVE A JOB, MAKE THE BEST OF WHAT YOU ARE DELEGATED TO DO, BUT YOU ARE A "DUCK OUT OF WATER", AND YOU CAN'T PULL A RABBIT OUT OF A HAT, WHEN YOU DON'T HAVE THE HAT. GOOD LUCK.
 
   
LETTING IN MINORS WHY?
DUE TO ECONOMIC CONDITIONS, CLUB COMPETITION, OWNERS ARE NOW RESORTING TO LETTING IN MINORS, UNDERAGE PATRONS WHO CAN'T DRINK, AND THE ONLY CASH YOU COLLECT FROM THESE KIDS IS THE COVER CHARGE. THEN YOU HAVE TO BE VIGILANT ALL NIGHT, BOTH IN THE REST ROOMS AND THE ENTIRE CLUB, TO INSURE THEY DO NOT FIND SOMEONE WHO PROVIDES THEM WITH AN ILLEGAL DRINK. I ASK YOU, IS IT REALLY WORTH IT? THE TRUTHFUL ANSWER IS NO. IF YOU CAN'T ATTRACT ENOUGH 21 AND UP PATRONS, PRIMARILY WOMEN TO YOUR CLUB, THEN YOU ARE DOING IT ALL WRONG. LET ME ASK, WHY YOU WOULD SUBJECT AN 18 YEAR OLD GIRL TO THE "HIT ON" OF A 25 YEAR OLD GUY?
WHAT PURPOSE DOES IT SERVE TO ALLOW IN MINORS? THEY CAN'T DRINK, THEY CAN'T SPEND, THEY CAN'T ENHANCE OR ADD TO YOUR NIGHTCITE ADVENTURE AS I CALL IT. BUT YOU ARE DESPERATE, BECAUSE YOU ARE CLOSED MINDED, BECAUSE YOU REFUSE TO EMBRACE CHANGE OF CONCEPT, BECAUSE YOU WOULD RATHER RISK BEING CAUGHT WITH AN UNDERAGE PATRON HAVING A DRINK IN THEIR HAND, THEN BRINGING IN QUALITY PATRONS OF LEGAL DRINKING AGE.
WANT TO KNOW HOW TO CONVERT, CHANGE OVER AND CREATE A NEW QUALITY CROWD OF LEGAL DRINKING AGE PATRONS WITH A 70% RATIO OF WOMEN, EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
WHY DO YOU ALLOW YOUR BAR STAFF TO BUY CUSTOMERS DRINKS? WHY DO YOU ALLOW YOUR BAR STAFF TO DRINK WHILE WORKING? WHY AS AN OWNER, DO YOU DRINK ALL NIGHT AT YOUR ESTABLISHMENT?
 THE PURPOSE OF THAT LIQUOR BOTTLE IS TO PAY THE BILLS.
IT SERVES NO PURPOSE TO GIVE ANYBODY FROM A MANAGER TO A BARTENDER THE AUTHORITY TO BUY A CUSTOMER A DRINK JUST FOR "GOODWILL". YOU WANT TO DISPLAY GOOD WILL, SEND OUT A "SMALL PLATE" OF A "BAR APP", SO THAT THE PATRON IS EXPERIENCING YOUR "FOOD" AND PERHAPS, JUST PERHAPS MAY ORDER A REGULAR SERVING AFTER TASTING HOW DELICIOUS THE "BAR APP" WAS. WHY ALLOW YOUR BARTENDERS TO DRINK WHILE WORKING? HOW ARE THEY SUPPOSE TO RESPECT THE BOTTLE, IF THEY CAN FREE POUR THEMSELVES A SHOT, WHENEVER A PATRON BUYS THEM A DRINK? WHY NOT LET THE BARTENDER ENJOY THE COMP DRINK, AFTER THEIR SHIFT? THE REASON BARS ARE RUN SO POORLY, THE REASON LIQUOR COSTS ARE SOARING ARE PARTIALLY BECAUSE OF THE HAP HAZARD MANNER IN WHICH OWNERS AND MANAGERS OPERATE THEIR BARS.
NO OWNER OR MANAGER SHOULD DRINK ALL NIGHT.
JUST WHAT THE STAFF NEEDS TO SEE AS AN EXAMPLE OF WORK ETHIC, IS THEIR BOSS, SHOT AFTER SHOT, DRINK AFTER DRINK, ON A NIGHTLY BASIS. YOUR THE PERSON THEY LOOK TO FOR GUIDANCE, FOR DIRECTION, FOR HELP, FOR PROFESSIONALISM. HOW CAN THEY RESPECT YOU, WHEN ALL THEY HEAR IS YOUR FOUL MOUTH, YOUR RANTING, RAVING, AND TOTAL DISREGARD FOR BOTH EMPLOYEES AND CUSTOMERS. THE ONLY ONE YOU HAVE TO BLAME FOR SLOW AND DEAD NIGHTS IS YOURSELF. YOU DON'T DEPEND ON OTHERS WHO TRY TO PURSUADE YOU TO DO THIS OR DO THAT WITH NO WRITTEN "GAME PLAN", WITH NO  PAGE BY PAGE "STRATEGY", WITH NO TYPED OUT "MARKETING PATH".
WHEN IT ALL COMES OUT OF THEIR MOUTH, WITH NO HAND HELD "OVERVIEW", THE ONLY RESULTS ARE GOING TO BE NOTHING NEW. YOU ARE SO DESPERATE TO TRY ANYTHING, THAT YOU END UP WITH NOTHING.
WHEN DO YOU FINALLY REALIZE THAT YOU HAVE TO, YOU NEED TO, YOU MUST GET IN TOUCH WITH RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
YOU DON'T HAVE A HANDS ON APPROACH TO YOUR BAR, CLUB, SPORTS BAR OR LOUNGE.
YOU RELY ON TOO MANY OTHER PEOPLE TO MAKE THE MOST IMPORTANT DECISIONS THAT AFFECT YOUR ESTABLISHMENT.
YOU SPEND WAY TOO MUCH MONEY ON EFFORTS THAT PRODUCE FAR TOO LITTLE RESULTS.
YOU WASTE MONEY ON WHAT YOU KNOW IN YOUR HEART IS WORTHLESS, BUT YOUR SO DESPERATE YOU DO IT ANYWAY.
YOU ARGUE WITH YOUR PARTNER AND YOUR FAMILY WHO OWNS THE PLACE AS WELL AS YOU, WHEN ALL THIS ACCOMPLISHES IS MORE ANIMOSITY AND DIVISION.
YOU REACT WAY TOO SLOW TO WHAT YOU SHOULD ACT ON ASAP.
YOU LET SITUATIONS SINK TO AN ALL TIME LOW, WHEN IT IS TOO LATE FOR THEM TO MAKE IT GO.
YOU HESITATE AND PROCRASTINATE WHEN IN THIS BUSINESS, IT'S ALL ABOUT TAKING ACTION AND MAKING THINGS HAPPEN.
THIS IS ONE OF THE SLOWEST MONTHS OF THE YEAR, OR IT CAN BE A GOOD MONTH IF YOU DON'T LAY OVER AND LET YOUR COMPETITION BURY YOU.
NEVER LET A NEW BAR, A NEW CLUB, A NEW LOUNGE, A NEW SPORTS BAR OPEN WITHOUT STEALING THEIR THUNDER.
NEVER LOWER YOUR LIQUOR & BEER PRICES BECAUSE EVERYONE ELSE.
NEVER WASTE MONEY ON RADIO, NEWSPAPER OR FLYERS.
NEVER WORK WITH SO CALLED CLUB PROMOTERS, THEY ARE NOT OWNERS, THEY DON'T HAVE A DEGREE IN PROMOTIONS, THEY DON'T HAVE THE EXPERIENCE, KNOWLEDGE, BACKGROUND, OR EDUCATION IN MARKETING, PROMOTIONS,
"FUN", "WOW FACTORS" OR "FAB", IF THEY DID, THEY WOULD NOT BE CONTACTING ME EVERY DAY.
  
Copyright � 2011 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.