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BAR/NIGHTCLUBS & HALLOWEEN
 
DON'T JUST HOST A "HALLOWEEN HORROR NIGHT" ON SATURDAY NIGHT, OCTOBER 29TH. DON'T JUST VIEW "HALLOWEEN" AS A LET'S JUST GET THIS OVER WITH NIGHT. IT'S A TWO NIGHT HAUNTED CONCEPT, WITH LOADS OF "TRICKS OF CASH, AND TREATS OF BOTH FOOD & BEVERAGE SALES". DON'T JUST HOST A COSTUME CONTEST, AND THAT'S YOUR ENTIRE CONCEPT. DON'T JUST DO WHAT YOUR KNOWN FOR EVERY YEAR. IT'S OUTDATED, OUTDONE AND OUT OF IT. DON'T MINIMIZE "HALLOWEEN", MAXIMIZZE IT'S FULL TWO NIGHT POTENTIAL. BUT YOU NEED TO START MARKETING, ADVERTISING AND PROMOTING IT NOW.................................
YOU DON'T NEED ANY CLUB PROMOTER FOR "HALLOWEEN", WHY WOULD YOU SHARE YOUR TRICKS, TREATS AND TERRIFIC REVENUE WITH SOME OUTSIDER, WHEN YOU, YOUR GM, YOUR STAFF CAN DO IT ALL YOURSELVES? EVERY BAR, EVERY SPORTS BAR, EVERY LOUNGE, EVERY NIGHTCLUB SHOULD ALWAYS KEEP IN MIND, "HALLOWEEN" IS A HUGE, HUMONGUS WEEKEND OF RECORD BREAKING CASH FLOW. YES, EVEN THIS YEAR, ESPECIALLY THIS YEAR, WITH ALL THE TRIALS AND TRIBULATIONS GOING ON IN PEOPLE'S LIVES, MORE THAN ANY OTHER YEAR, THIS YEAR, THEY WANT TO DRESS UP, NOT JUST ONE NIGHT, THEY WANT TO PARTY, NOT JUST ONE NIGHT, THEY WANT TO CELEBRATE, NOT JUST ONE NIGHT. THEY WANT TWO NIGHTS OF SPOOKTACULAR HALLOWEEN HAUNTINGS. DON'T PUT UP THOSE LAME DECORATIONS FOR ANOTHER YEAR. DON'T OFFER THE SAME FORMAT AS LAST YEAR. FOR ONCE, JUST ONCE, LISTEN, AND DO WHAT THE PREMIER BAR, NIGHTCLUB AND RESTAURANT ADVISOR IN THE WORLD IS TELLING YOU. YOUR HALLOWEEN THEME IS VITAL. YOUR CONCEPT MUST INCLUDE FOOD/FUN/DRINK/WOW/DANCE/FAB/CONTESTS/ATMOSPHERE  = TWO NIGHTS IN A ROW. 
THERE ARE A HALF OF DOZEN DIFFERENT TRICK OR TREAT CASH BAGS OF REVENUE SOURCES FOR YOU TO CAPITALIZE ON. SIX DIFFERENT MONEY MAKING MECHANISMS, DON'T MISS OUT ON ANY OF THEM, IT WILL COST YOU THOUSANDS IN LOST CASH FLOW. "HALLOWEEN" IS ONE OF THE BIGGEST TWO NIGHT HOLIDAYS OF THE YEAR. THERE IS ANOTHER TWO NIGHT EVEN BIGGER CASH, CREDIT CARD MAKER COMING RIGHT BEHIND IT. IT TAKES A FULL MONTH TO ACCOMPLISH THE RECORD SHATTERING NUMBERS I SPEAK OF. DON'T JUST HANG A SIGN, DON'T WASTE YOUR TIME WITH FLYERS AND DJ ANNOUNCEMENTS.WHY NOT DOUBLE, TRIPLE LAST YEAR'S NUMBERS FOR ONE NIGHT WITH TWO NIGHTS OF PACKED "HALLOWEEN SPIRITS?  THIS YEAR GO HOME WITH TWO BAGS OF TRICKS AND TREATS CASH, FILLED TO THE TOP, INSTEAD OF ONE.
      
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 Hi Rich,

 
I am the Director of Marketing for a franchise organization based out of ________ called . We are looking to open a sexy ultra lounge in the __________ area in the coming months and I wanted to see about getting information on how to make our Grand Opening a success. I am new to the promotions scene and would love to hear your ideas. I look forward to hearing from you. 

 
Thanks,
Barbara
 
 
 MY RESPONSE:
                               Barbara do you have a degree in "Hospitality Management", have you worked for years in a "Sexy Ultra Lounge" to grasp the challenges of such a format? Why would a Company make you the Director of Marketing, when you are as you state "new to the promotions scene". This is not a learn as you go business.
Especially, when you have sold someone a franchise and they are relying on the Corporate Office to launch their unit with a packed, wall to wall crowd of spenders, primarily women? May I ask, how did you become the "Director Of Marketing" when you have skills? Your Company is selling franchises and these franchise operators are depending on "YOU" to guide them, teach them, direct them to effectively implement marketing. But your turning to me for their "Grand Opening". What about the day after they "Grand Open"? The week after? The month after?
Barbara it's not for the 1000th time about ideas, it's all about proven, road tested, result working Web, Media, In house, Community Wide, EXPOSURE targeting the specific demographics you want in your Lounge.
You certainly do not want a hip hop element, you certainly do want a slob, or over crowded Joe six pack "Sexy Ultra Lounge". You want Women, Women, and Male Spenders. This is a rumble tumble industry. Learn as you go does not cut it.
You have quite a title, but what do you have to back it up? EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
WHY IS YOUR MENU SO LONG, SO HEAVY WITH APPS, ENTREES, SALADS, SANDWICHES THAT YOU HARDLY SERVE? TAKE THE TIME TO REVIEW YOUR MENU, THEN COMPARE YOUR WEEKLY FOOD ORDERS, THEN CHART THE SALES OF EVERY MENU ITEM TO THE FOOD YOU ORDER. YOU WILL FIND YOU CAN ELIMINATE, "86" PAGES OF YOUR MENU, AND NOT LOSE A PENNY IN BUSINESS, BUT RATHER INCREASE REVENUE BY 50% AND REDUCE FOOD COSTS BY THE SAME PERCENTAGE.
YOU TAKE THE COST OF YOUR FOOD DISH, THEN MULTIPLY IT BY 3 AND THAT IS WHAT YOUR MENU PRICE SHOULD BE.
NOT FOUR TIMES, NOT FIVE TIMES, NOT SIX TIMES. BUT THREE TIMES THE ACTUAL FOOD COSTS THAT HAS LABOR AND OVERHEAD BUILT IN.
I HAVE NEVER SEEN SO MANY OVERPRICED, UNDER PORTION FOOD MENUS EVER, SINCE BRAND NEW FOODIE OWNERS HAVE NO GRASP OF FOOD COSTS VS MENU PRICE. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
I HOLD NOTHING BACK, TELLING LIKE IT IS, BUT WITH LOGIC & PRACTICALITY !
 
   Rich, Here's my format at my 7,000 square foot club, please give it to me straight as I know you do, what do you think:
 
Spot 123 $1 $2 $3 drink specials
Ladies Night Every Saturday
 
International Fridays, 18 plus
 
Quarter Drink Nights Wednesday
 
Karaoke Tuesday and Thursday
 
MAJOR PROBLEMS: Negativity of venue, cause we have hip hop parties/ethnic parties/18 plus parties, etc. each event works against each other
 
disgruntled employees spreading rumors
 
bands who didn't get paid by promoters blame the club
 
Desperately need help with promotions, Nanette
 
MY RESPONSE:
                        NANETTE, ANY EMPLOYEE SPREADING RUMORS ABOUT THE PLACE THEY WORK AT, THE PLACE THAT PROVIDES THEM A LIVING, SHOULD BE FIRED.
NO PROMOTER SHOULD BE ALLOWED TO BRING IN A BAND, UNLESS YOU ARE PAID IN FULL FOR THE COST OF THE BAND A MONTH PRIOR TO THE BAND'S PERFORMANCE NIGHT.
QUARTER DRINK NIGHT, WHY?
THE FACT YOU HAVE "HIP HOP" PARTIES, YOU SHOULD NEVER EVER USE THOSE TWO WORDS AGAIN, BUT THE PARTIES, ARE ON TOTALLY DIFFERENT NIGHTS, THAN YOUR OTHER ETHNIC EVENT NIGHTS, HOW ON EARTH CAN THEY CLASH? YOUR 18 PLUS PARTIES ARE SIMPLY
"CLUB CRISIS CASH NIGHTS", YOU KNOW THAT LETTING MINORS IN, IS A HUGE RISK, BUT YOU ARE SO DESPERATE FOR THEIR DOOR COVER REVENUE, THAT YOU TAKE A VERY NONCHALANT ATTITUDE. $1, $2, $3 A DRINK NIGHT, ARE YOU SERIOUSLY TRYING TO GO OUT OF BUSINESS?
IF YOUR CLUB, THAT IS 7,000 SQUARE FEET MAKES IT TO NOVEMEBER IT WILL BE A MIRACLE.
I DON'T KNOW WHY YOU LET SO MANY OUTSIDERS TAKE OVER THE INSIDE OF YOUR BUSINESS?
YOUR KARAOKE TWO NIGHTS A WEEK, CLEARLY SHOWS YOU DON'T KNOW WHAT TO DO ON THESE NIGHTS. KARAOKE IS ABOUT AS EFFECTIVE AS TIGER WOODS IS ON THE GOLF COURSE RIGHT NOW. 
TO GIVE IT TO YOU STRAIGHT, CALL ME ASAP.
___________________________________________/  
 
 
INTENSIFY YOUR NIGHT LIFE, TAKE IT TO THE NEXT LEVEL:
 
 WHY WOULD A "HOT CLUB" NOW  CHANGE THEIR DOOR POLICY ON FRIDAY NIGHTS TO NOW ALLOWING GIRLS 18 AND UP GUYS 21 AND UP?
 
BECAUSE THEY CAN'T DRAW ENOUGH LEGAL AGE WOMEN, SO THEY RESORT TO ""GIRL GRABBING" AS IT'S CALLED IN THE INDUSTRY WHEN YOU VIOLATE FEDERAL CIVIL RIGHTS DISCRIMINATION LAWS, AND TELL GUYS WHO HAVE SERVED THEIR COUNTRY @ 18, BEEN REDEPLOYED TWO, THREE , FOUR  TOURS OF WAR DUTY  STAY OUT, BUT UNDERAGE GIRLS , COME ON IN. WHAT A SLAP IN THE FACE TO OUR HEROS. WHAT A REAL DISGRACE.  
 
WHY DOES THIS SAME FORMER HOT CLUB NOW OFFER GROUPS OF LADIES FIVE OR MORE A FREE BOTTLE OF CHAMPAGNE ON SATURDAY NIGHTS?
 
ANSWER: THEY ARE DESPERATE, THEY ARE NOT ATTRACTING ENOUGH WOMEN, SO THEY "BOTTLE BEG" BY GIVING GROUPS OF FIVE OR MORE A CHEAP BOTTLE OF CHAMPAGNE JUST TO GET THEM IN THE DOOR ON SATURDAY NIGHTS. WHICH EQUATES FOR EACH OF THE FIVE FEMALE GUESTS, ONE GLASS OF HEADACHE IN THE MORNING CHEAP $3 A BOTTLE CHAMPAGNE.
  HEY, IF YOUR NOT PACKED WITH HOT WOMEN ALREADY ON SATURDAY NIGHTS YOU HAVE MAJOR MARKETING, IMAGE, ATMOSPHERE, MANAGEMENT, DEMOGRAPHIC ISSUES.
 
WHY NOT "INTENSIFY  YOUR NIGHT LIFE, TAKE IT TO THE NEXT LEVEL WITH THE ENERGY, THE ENTICEMENT, THE EXCITEMENT YOU CREATE?
 
WHY NOT ADD TO YOUR FORMAT, RATHER THAN REACH OUT TO UNDERAGE FEMALES, VIOLATE US FEDERAL LAW, OFFER GROUPS OF GIRLS FIVE OR MORE A FREE BOTTLE OF CHEAP CHAMPAGNE, WHAT ARE YOU THINKING?
YOUR NOT!
 
THE MAJOR REASONS YOUR HAVING DIFFICULTY IN BRINGING IN HOT WOMEN OF LEGAL AGE ARE 
1. POOR QUALITY OF MALE PATRONS
2. CURRENT REPUTATION OF THIS CLUB
3. LACK OF FEELING SAFE AND SECURE
4. WRONG DJ, WRONG MUSIC BEING SPUN
5. FAILURE TO ENFORCE A DRESS CODE
6. NOT ENOUGH MALE HOSTS TO INSURE CIVILITY
7. INCONSISTENT FORMAT
8. FIGHTS, FOUL LANGUAGE, POCKETBOOK THEFTS
9. NO HANDS ON OR PROFESSIONAL MANAGEMENT
10. UNSAFE PARKING AREA, INSUFFICENT LIGHTING
11. HARRASSMENT OF FEMALE CUSTOMERS
12.CLUB PROMOTERS
13. AN OWNER WHO HAS NO REGARD FOR HIS CLUB OR FOR DOING BUSINESS
 
            THIS PARTICULAR CLUB IS FACING MANY OF THESE CHALLENGES, YET WHEN THEY FIRST OPENED, THEY HAD THEIR HANDS ON MANAGEMENT STYLE THAT DID NOT TOLERATE OR LET THESE ISSUES BECOME OUT OF CONTROL. THIS CLUB IS ONLY 9 MONTHS OLD. TOTALLY UNACCEPTABLE. DON'T FALL INTO THESE  "DO ANYTHING TO DO BUSINESS MARKETING MISTAKES" EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
WITHOUT HOT WOMEN OF LEGAL AGE, YOU ARE FACING MAJOR CLUB CHAOS.
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TURN YOUR LADIES ROOM INTO A PROFIT ROOM!
PAMPER YOUR FEMALE PATRONS.
IT STARTED AS A CRAZE IN EUROPEAN CLUBS, AND NOW IS THE MUST HAVE, IN LADIES ROOMS IN AMERICAN BARS, CLUBS, LOUNGES, HOTEL BAR REST ROOMS  EVEN SPORTS BARS LADIES ROOMS.
 IT'S THE BEAUTIFUL VENDING HAIR STYLER.
HOW CREATIVE IS THIS VENDING PRODUCT?
IT WON THE "INTERNATIONAL VENDING PRODUCT OF THE YEAR"AWARD.
EVERY WOMAN WANTS HER HAIR JUST RIGHT AT NIGHT.
NO FEMALE CLUBBER WANTS A BAD HAIR NIGHT.
www.beautybrigade.us IS THE SITE TO CLICK ON NOW.
THE "BEAUTIFUL VENDING STYLER" CONSISTS OF AN INDUSTRY LEADING, SELF STERILIZING "GHD CERAMIC HOT IRON INCORPORATED INTO AN ATTRACTIVE , COMPACT UNIT THAT IS SIMPLY MOUNTED ON THE WALL OF YOUR LADIES ROOM.
THIS VENDING MACHINE OFFERS AN EXCLUSIVE SERVICE AND ALLOWS YOUR FEMALE GUESTS TO TOUCH UP THEIR HAIR ON THE GO. FROM DANCING TO PARTYING, WOMEN ARE ALSO RUSHING TO THE LADIES ROOM FOR THAT "LOOK" THEY WANT TO MAINTAIN. THAT HAIR STYLE THEY SPENT ALL THAT CASH ON FOR TONIGHT.
THE "BEAUTIFUL VENDING STYLER" HAS A CASH ACCEPTOR THAT SIMPLY TAKES THE CASH FOR YOUR FEMALE PATRONS TO STYLE THEIR HAIR TO WHERE THEY WANT IT.
www.beautybrigade.us the days of the old bathroom vending machines are over with. Take them down, no woman even buys any items from them.
BUT NOW, IT'S TIME TO GIVE YOUR FEMALE PARTY PATRONS, WHAT THEY WANT. THEIR HAIR JUST THEY WAY THEY LOVE IT TO LOOK.
FROM NOW ON YOU CAN MAKE SERIOUS CASH FROM YOUR LADIES ROOM, AND YOU CAN USE ALL THE STREAMS OF CASH FLOW YOU CAN CREATE DURING THESE CHALLENGING NIGHT LIFE TIMES.
www.beautybrigade.us click on the site, INSTALL THE "BEAUTIFUL VENDING STYLER", NOBODY, NOBODY PAYS ME TO ENDORSE ANY FRESH NEW "FUN" ITEM FOR THE NIGHT LIFE.
THE MAJOR CONCERN OF EVERY FEMALE OUT AT NIGHT, IS HOW HER HAIR LOOKS, HOW HER HAIR STAYS, HOW HER HAIR STYLE IS AFTER MEETING, MINGLING AND MOVING IT ON THAT DANCE FLOOR.
ADD INNOVATION TO YOUR LADIES ROOM, WHILE CASHING IN @ THE SAME TIME. AFTER COUNTING ALL THE MONEY THIS VENDING PRODUCT CREATES FOR YOU, YOU WELCOME.         
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
 
Hey Rich,
 
 I co-own a promotions company and we have been assigned to promote a club on Thursday night, The guys that are hosting first, had the idea of  "Throttled up Thursdays" ,(targeting bikers)  well... this didn't work, mainly because they threw it together at the last minute. The first night , we went out there to observe; look at the layout of the club, check out the DJ ( He  sucked) etc. now....THEY have changed the name  to :"Turned out Thursday" ( trying to get more women) anyway , my promotions ppl have come together and discussed what we found wrong with both ideas , so now we are trying to come up with something that will attract women 19 to 25, men of course or college students, it needs to be something that we can do every Thursday. one problem , we live in ______________, and the club is in _________ which is right cross the state line.....we need to get ppl from  _________ to "cross that water".  My question is which other avenues should we take....right now... we got....flyers...which was given to us by the hosts of the party.
 
THANKS,
JACKIE

 

 
  MY RESPONSE:
                               Hey Jackie,  I have no specific information on what kind of club this is, what are it's demographics, it's size, it's location, it's format, it's current marketing, it's ratio of women to men, it's drink specials, the genre of music it plays, the competition, the hours of operation, do they serve food?

I am a Nightclub and Bar EXPERT, I am asked by Owners, General Managers, Partners and Club Promoters to provide them with "THE FUN", "THE WOW FACTORS" and "THE FAB".

Both "Throttled  Up Thursdays" is lame and weak as well as "Turned Out Thursdays" neither has any energy nor any lure. Changing the Name of a Night does not attract more women to that night.

  You state the DJ was awful.  Why isn't this Owner contacting me directly?

It takes a full month of relentless  marketing, promoting, and advertising to take a dead, run in the ground Thursday Night and pack it with women, women, and male spenders.

Encouraging people to cross State lines to party is a major challenge, that requires issues of transportation and cost factors.

Passing out flyers are the least effective way to even begin to build this night.

You co own a promotions Company this is your job. You have your "people" who are supposed to be "experts" in this field, they should be formulating Premier Promotions, Themes, Events, Parties, Concepts, Contests, Celebrations and Gatherings to pack this club.

There is a great deal of blood, sweat and tears to dedicate, when building up a week night. You send me your problem with no details? This is why club promoters should not be in this business, because they don't have solutions they only ask me, for my "EXPERTISE". Good Luck. Email RichUnger@promotingnightclubs.com

_________________________________________________________________________________________

WE NEVER PRINT THE NAME OF ANY ESTABLISHMENT, THE CITY THEY ARE LOCATED IN OR USE THE REAL NAME OF THE PERSON CONTACTING US. 

 ________________________________________________________________________________________
 
HI RICH, THIS CONCEPT IS NEW AND WE ARE LOOKING TO INTRODUCE IT TO THE ________________MARKET. THANKS, RON
 
MY RESPONSE: RON, THERE IS NOTHING NEW ABOUT YOUR "CONCEPT" , YOU ARE A SPORTS BAR WITH NINE SCREENS, A SO CALLED "TROPICAL THURSDAYS" WHICH SIMPLY MEANS YOU SERVE TROPICAL DRINKS ON THURSDAYS, YOU OFFER NOTHING ON YOUR FACEBOOK PAGE, BUT SIMPLISTIC, ILLRELEVANT, POSTS.
YOU ALSO SEEK BARTENDERS ON YOUR FACEBOOK PAGE.
NEVER USE FACEBOOK TO SEEK EMPLOYEES.
YOU ARE NOT SERVING FIVE OF THE TOP BEERS RIGHT NOW IN THE USA AND I DON'T MEAN THE USUAL BRANDS.
WHAT IS NEW?
YOU HAVE YOUR ITALIAN RESTAURANT WEB SITE AS THE SITE LISTED ON YOUR FACEBOOK PAGE FOR THE SPORTS BAR, WHY?
THEY ARE NOT EVEN NEXT DOOR OR ON THE SAME BLOCK?
RON, THIS IS NOT A "FRESH", "FUN", "WOW", "FAB" NEW CONCEPT.
YOU CHOSE TO OPEN A TYPICAL, STANDARD, BASIC, SPORTS BAR WITH NOT A SINGLE NEW ASPECT, APPROACH OR ATTRACTION, THAT MAKES YOUR SPORTS BAR A "NEW CONCEPT". IT'S THE SAME OLD SPORTS ON SCREENS, PITCHER OF BEER AND CHICKEN WING FORMAT. 
WHAT RESEARCH DID YOU DO?
WHAT ARE THE SURROUNDING DEMOGRAPHICS TO JUSTIFY THIS SPORTS BAR?
WHAT MADE YOU THINK THAT THIS AREA, NEEDED "ANOTHER" SPORTS BAR?
WHAT SET YOU OFF ABOUT THAT LOCATION?
WHY IS YOUR MENU SO BLAS' E?
BUT YOUR "86" ON FEATURING THE RIGHT BEERS.
RON, THE UPSIDE FOR YOU IS, "COLLEGE/NFL FOOTBALL" IS HERE.
THE DOWNSIDE FOR YOU IS, YOU HAVE NINE SCREENS.
RON, YOUR AN ITALIAN RESTAURANT OWNER, YOU BELONG IN THE SPORTS BUSINESS, LIKE KATY PERRY BELONGS IN A RADIO SHACK. I MEAN, WHY DID YOU EVEN OPEN THIS SO CALLED "NEW CONCEPT", WHICH IS JUST THE SAME OLD SPORTS BAR FORMAT? EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
 
 
TOO LITTLE TOO LATE
Hi Rich, do you do lounge promotions in ___________? We are looking to get someone  in, on a Friday Night, at _______________Lounge. It's badly needed, as we are facing eviction,  within the next 3
months and need to get some business in quick to
make the rent. Any help or direction be greatly appreciated. Let me know, Thanks, Helen
 
MY RESPONSE: HI HELEN, HOW IS ONE NIGHT A WEEK, ESPECIALLY THE NIGHT THAT YOU SHOULD BE PACKED ANYWAY GOING TO HELP PAY THE RENT FOR THE OTHER 4 DAYS OF THE WEEK, THAT YOU SHOULD ALSO BE PACKED?
IF YOUR FACING EVICTION, A WALL TO WALL FRIDAY NIGHT IS NOT GOING TO PAY THE RENT, THE ELECTRIC, THE INSURANCE, THE PAYROLL, THE BASIC OVERHEAD AS WELL AS THE "FUN" , "WOW FACTORS" AND "FAB", THAT YOU ARE IN DESPERATE NEED OF. I AM SORRY TO SAY, THAT IT'S TOO LATE.  HAD YOU CONTACTED ME THREE MONTHS AGO, WE WOULD HAVE THIS LOUNGE CASH CRAZY. BUT AT THIS POINT AND SPEAK WITH SADNESS IT'S TOO LITTLE TOO LATE TO SAVE. I HOPE YOUR NEXT ENDEAVOR IS A HUGE SUCCESS. WAITING TILL EVICTION NOTICES ARE BEING THREATENED, MEANS RENT IS FAR BEHIND, AND BILLS ARE PILING UP. THEY LATE LAURA NYRO WROTE AND SANG A SONG CALLED "IT'S GONNA TAKE A MIRACLE". THAT IS VERY APPROPRIATE FOR THIS FINANCIAL FIASCO. 5,000 BARS, CLUBS, LOUNGES, RESTAURANTS CLOSE A YEAR. IT'S JUST AWFUL WHEN IT HAPPENS. QUITE OFTEN IT CAN BE AND SHOULD BE PREVENTED BUT JUST WATCH 'BAR RESCUE', OR "RESTAURANT IMPOSSIBLE' AND YOU WILL SEE HOW OWNERS JUST DON'T GET IT.
WITH 'BAR RESCUE' MR TAFFER WITH HIS CURSING AND RUDE TO EMPLOYEES APPROACH,  IN FRONT OF OTHER EMPLOYEES DOES NOT GET IT EITHER. HE LEAVES BUT GIVES THE OWNER NO "GAME PLAN", NO "SET OF STRATEGIES", NO "NIGHT LIFE", NO "MARKETING PATHS", NOTHING. EMAIL RichUnger@promotingnightclubs.com
 
WHY ARE SO MANY FOOD AND BEVERAGE WEB SITES SO UNAPPEALING?
YOU hire a web designer, he or she has no clue about food and beverage. They know the web, but not how to connect visitors to your site, to actual patrons eating , drinking, partying in your establishment.
So many in fact the majority of independent food and beverage as well as beverage only web sites are just totally missing the mark.
Either the web designer crams as much information as possible on the home page, or makes a symbolic perception by just placing a huge picture or logo. One is over done the other is under done. Sites have to be appealing. They are not instruction manuals for appliances. then the food and beverage Owner, fails to retain the proper web master to oversee the site, to update the site, to upgrade the site, to energize the site on a daily basis. Far too many establishments, think a Face Book Page is the only presence they need on the web. What a colossal mistake. Face Book is a support site, it is not, was never meant to be the main web presence for any bar, any club, any restaurant, especially one with Night Life, any Sports Bar, any Ultra Lounge.  The posts I read on Face Book Club Sites are often meaningless. I compare "no effective Face Book Posts" to "flyers". Neither serve any purpose.
 If your Face Book postings are so powerful, you should be packed?
If your Face Book postings are supposedly appealing to women, you should have 70% women in your bar or club?
If  your Face Book postings are so inviting, the friends you have, the followers you have should be in the thousands, not 400 or 800 like the typical Face Book bar or club Face Book site has. The reason you do not see a significant increase in traffic, in sales, in women, in weeknight
business, is because your Face Book postings are weak, with no appeal, no creativity. You look at Face Book as a necessary chore, a must do on a daily basis, rather you should respect, regard Face Book as an absolutely Free Marketing Monster. A support site to your own web site. The #1 problem with clubs, bars, restaurants with night life posting on Face Book is, their failure to "CONNECT" with visitors to their page. CONNECT = FOOD/BEVERAGE SALES = CASH INCREASES.
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RESTAURANTS, EATERIES, BISTROS, PAY ATTENTION TO NUTRITION, MORE AND MORE OF YOUR PATRONS ARE.
    LOWER YOUR SODIUM CONTENT BY AT LEAST 50% IT WILL NOT HAVE ANY EFFECT ON THE TASTE OF YOUR FOOD, BUT WILL BE 100% HEALTHIER FOR YOUR PATRONS. WHY DO YOU NOT OFFER ANY ITEMS ON YOUR MENU THAT ARE GLUTEN FREE?
RESTAURANTS, EATERIES, BISTROS, INSTEAD OF EXTRA VIRGIN OLIVE OIL, USE CANOLA INSTEAD. AGAIN FAR MORE HEALTHY.
RESTAURANTS, EATERIES, BISTROS, CUT YOUR FAT CONTENT IN HALF ON YOUR APPS AND ENTREES, WHEN ARE YOU GOING TO REALIZE THAT YOUR PUTTING YOUR PATRONS HEALTH @ GREAT RISK, FOR NO REASON. REPLACE SALT WITH SPICES.
REPLACE OLIVE OIL WITH CANOLA. CUT THE FAT CONTENT AND DO NOT REPLACE IT. IF YOU CAN'T CREATE GREAT FOOD WITHOUT LOADING UP WITH SODIUM, FAT, AND OLIVE OIL, YOU SHOULD NOT BE IN THE BACK OF THE HOUSE!  COOK CREATIVE, COOK HEALTHY COOK TASTY, BUT "86" THE  HEART BLOCKING, BLOOD PRESSURE RISING, UNHEALTHY INGREDIENTS. WHY DO YOU PERSIST IN FRIED, OVER SALTED, LOADED WITH FAT, UNHEALTHY FOOD SERVINGS?
 
 
 
 
  I AM A PART OF THE PROMOTIONAL GROUP THAT WORKS WITH ____________ LOUNGE. OUR NIGHTS ARE HORRIBLE RIGHT NOW. WE USE, MOSTLY PROMOTION CLUB SITES, FACEBOOK, CRAIGSLIST AND FLYERS. BUT WE STILL CANNOT BRING LARGE NUMBERS OF PATRONS.
OUR MAJOR PROBLEM IS, OUR NUMBERS ARE LACKING. THE CLUB HOLDS 200 PLUS PEOPLE.
SOME NIGHTS WE BRING IN SUCH A SMALL GROUP OF PATRONS, THAT THE BAR SHUTS DOWN. I WANT US TO START THROWING REALLY POPULAR NIGHTS, BUT I HAVE NO IDEA HOW TO GO ABOUT IT?
WE PROMOTE DRINK SPECIALS AND WE HAVE TALENTED GO GO DANCERS.
BUT WE CAN'T FILL THE CLUB.  HELP, JUSTIN
 
MY RESPONSE: JUSTIN, USING PROMOTION CLUB  SITES  MIXES  YOUR  CLUB, YOUR  EVENT  WITH  EVERY OTHER CLUB/EVENT IN YOUR  AREA. YOU DO NOT STAND OUT, YOU STAND  IN WITH  WHATEVER ELSE IS GOING ON.
CRAIGS LIST IS FOR HIRING  NOT FOR REACHING  OUT TO POTENTIA L PARTY  PEOPLE.
FACEBOOK IS A GREAT  WEB TOOL PROVIDED YOU  HAVE THE INSIGHT HOW TO NAVIGATE YOUR  CLUB'S PAGE TO BE RESPONSIVE  WITH  ACTUAL PATRONS SHOWING UP, NOT JUST SIMPLY  ATTEMPTING TO INVITE PEOPLE WITH CHEAP  DRINKS  AND PAID GO GO GIRLS.
FLYERS  ARE  AS I HAVE SAID FOR THE PAST TEN YEARS,  A TOTAL  WASTE OF MONEY.
WHY WOULD YOU PAY GO GO GIRLS TO DANCE, WHEN  FEMALE  PATRONS  WHO WANT TO PARTY, ARE FAR MORE EXCITING AND ENTICING TO WATCH, THAN PAID DANCERS?
THE FACT THAT THIS CLUB CLOSES  DOWN  BECAUSE YOU CAN'T BRING PATRONS  IN, IS  A  VERY  POOR REFLECTION ON YOUR PROMOTIONAL GROUP. I WRITE OVER AND OVER, CLUB PROMOTERS OFFER NOTHING "FRESH", NOTHING "EDGY", NOTHING "CREATIVE", NOTHING CLUBBERS MUST SEE.
THEREFORE, YOU COST THE CLUB  AN ENTIRE NIGHT'S  BUSINESS  AND YOU MAKE NOTHING  EITHER.
IF YOU HAVE NO IDEA HOW TO GO  ABOUT HOSTING  REALLY  POPULAR NIGHTS, WHY DO YOU COME  TO ME?  BECAUSE OF THE MILLIONS OF DOLLARS CLUB PROMOTERS HAVE COST CLUBS, BECAUSE OF THE VIOLENCE, AND  LACK OF CIVILITY  CLUB PROMOTERS  BRING TO CLUBS, I HAVE A CREDO,  NOT TO PARTICIPATE IN CLUB PROMOTERS SO CALLED NIGHTS. I WISH YOU MUCH SUCCESS, BUT  AT THIS POINT, YOU ARE DOING THE CLUB A GREAT INJUSTICE  AND YOU SHOULD FIRST BECOME:
A BARBACK  AT  A CLUB TO LEARN  WHAT GOES ON BEHIND THE BAR
A BARTENDER TO GRASP  WHAT CLUBBERS DRINK
A DOOR HOST TO MEET, GREET  AND LEARN HOW TO EMBRACE PATRONS
A DJ TO FIND OUT WHAT GENRES OF MUSIC CLUBBERS  WANT TO PARTY TO
A MANAGER TO BECOME EDUCATED ON EVERY  ASPECT OF OPERATING  A CLUB.
THEN AND ONLY THEN,  SHOULD YOU EVEN  ATTEMPT TO BECOME A SO CALLED CLUB PROMOTER.
 
THE TWO NIGHT HORROR HALLOWEEN  WEEKEND IS UPON US, FOLLOWED BY THE NIGHT  BEFORE THANKSGIVING, FOLLOWED BY THE NIGHT  BEFORE CHRISTMAS  EVE, FOLLOWED  BY NEW YEAR'S  EVE BASED ON A CLUB THAT HOLDS 200 PLUS GUESTS,  JUST THESE  FIVE NIGHTS   ALONE CAN GENERATE  AND SHOULD CREATE OVER  $100,000  IN  REVENUE. EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM    
 

 

 

Copyright � 2011 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.