BAR OWNERS WITH NO DIRECTION

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BAR OWNERS WITH NO DIRECTION

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2012 BAR OWNERS WITH NO DIRECTION
 
 WHEN THE SHOT GIRL CRIED OUT FOR HELP
THIS IS WORD FOR WORD::
 
  Rich not enough people in town want to come out on Fridays,
Thursdays, are the busiest and Saturdays  the crowd drops in quality.
COMMENTS: I currently work at this Bar as a shot girl and I'm  trying to find
 more ideas for my boss. The Bar I work at, has lights, sound,
it's dark with  with flashing lights, DJ, a bar at each end, huge screens
everywhere playing music videos.Our main concern is getting people to come to
_______________.
We live in a town with a couple of other night clubs and we are only allowed to
serve alcohol until 1:30 am. Most people around here are shy and reserved and
the ones who aren't  and have the money to spend travel 40 miles to another City
 which has at least 10 Bars. people around here expect to see Vegas
style Bars in the middle of ______I and even though we try and make it as
extravagant as possible people don't seem to want to join in on anything we
set out for them. we previously had to cancel our Friday night fashion wars
(our attempt at drawing a crowd by letting everyone dress up according to
the theme) because only one girl showed up in a costume. There's plenty of
people here in our area,that I don't  feel we have tapped into and I just need
some pointers on how to understand what people want in this area. it's a
fairly  decent sized town with a mall and at least a hundred places to dine out.
Any pointers or suggestions to understand what the people want? I would
greatly  appreciate it.
-Alexis
 
 
 
 
MY RESPONSE: ALEXIS, "FASHION WARS" IS NOT AN EVENT THAT IS GOING TO DRAW WOMEN, NOR EVEN MEN. IT HAS NO "FUN", ZERO "WOW" AND NADA "FAB". PEOPLE IN YOUR CITY DO NOT EXPECT A VEGAS STYLE BAR, WHAT THEY WANT IS A HIGH ENERGY, FAST PACED FORMAT, THAT SIMPLY EXPANDS BEYOND A DJ, LIGHTS, VIDEOS. THEY ARE AWARE OF YOUR BAR, THEY ARE NOT EXCITED ABOUT COMING TO IT. YOUR A "SHOTS GIRL" AND I APPLAUD YOUR EFFORTS. BUT ALEXIS, IT TAKES YEARS OF BEING ON THE FRONT LINES OF MEDIA, MARKETING, POP CULTURE, FASHION, LIFESTYLES, AND READING DOZENS OF PUBLICATIONS , WATCHING AS MANY TV SHOWS, LISTENING TO AS MUCH MUSIC, GOING TO AS MANY MOVIES AS YOU CAN EVERY SINGLE MONTH TO STAY AHEAD OF THE CURVE.
YOU DON'T NEED POINTERS, YOU NEED TO LEARN THE ROPES.
SUGGESTIONS? WE ARE WAY BEYOND THAT POINT.
TO UNDERSTAND WHAT THE PEOPLE WANT YOU HAVE TO FIRST KNOW WHAT DEMOGRAPHICS, AGES, PROFESSIONAL OR WORKING CLASS, UPSCALE OR MIDDLE OF THE ROAD, WHO ARE YOU TARGETING?
ONLY BEING OPEN TILL 1:30AM IS NOT A PROBLEM OR A HINDERANCE.
IT MEANS YOU DRAW IN FAR MORE PEOPLE SOONER AND GENERATE AS MUCH REVENUE AS YOU CAN FROM THEM, BEFORE YOU CLOSE.
THERE IS A METHOD TO THE MADNESS, BUT YOU ARE WAY TOO FRESH TO THIS BUSINESS, TO ASSUME THIS TYPE OF RESPONSIBILITY. I APPLAUD YOUR EFFORTS, BUT STRAIGHT UP, YOU NEED TO LEARN, LISTEN, LET THE PROS SHOW YOU HOW TO "GO".
BEST OF LUCK AND SUCCESS IN LIFE.
 
 NIGHTCLUB MARKETING THROUGH THE GENERATIONS
First you have the much Older Crowd in your bar for your early hours and Happy Hours, but once 9pm or 10pm comes around it's time to switch "Generations" and go after the younger party spending women, women and men. There are plenty of them out there, the problem or rather challenge for you is how to draw them in, keep them coming back, and bringing their friends with them.Take "The Night Before Thanksgiving" this is targeting the "Late Night Party Generation" meaning those born in the 70s,  80s un to 1990 making them 21 and up. "The Night Before Thanksgiving" is one of the biggest nights of the Year. You don't need tips you need to "RECONFIGURE YOUR FORMAT" to meet the instant gratification of this demographic. Meaning = MUSIC/FUN/WOW/FAB/CONCEPTS/INTERACTION/CONTESTS this is based on my 40 years of creating this Night.
All staff needs to be working with the same mentality, same quality service, same high regard for where they work and what they do, if not, replace them now.
Email RichUnger@promotingnightclubs.com  I will give you the step by step formula that takes three weeks to kick in, from being a slow night to a great night.
These dramatic changes in revenue and crowds do not happen overnight.
if your reputation is that of a "ghetto club" you have a 5% out of 100% opportunity to RECONFIGURE, REVAMP, RESCUE, REINVENT, REPOSITION & RENEW your establishment from the trash to the class.
I tip my hat and give my compliments to a club in Australia, who's Owner cleaned out the troublemakers, the problematic crowd and transformed into a higher end club with quality patrons, primarily women. It was not easy, it was not nice, but it had to be done, in order for this Owner to take back his nights.
The problem is not chasing away everyone you want gone, it's bringing in everyone you want to party @ your establishment. It's quite a challenge.
But I have done it over and over and over again.
You hear all the ugly remarks, but once they are gone, you can relax and realize the best is yet to come.
 
 
 
 
WANT TO KNOW WHAT I THINK OF YOUR ENTIRE OPERATION:
 
 
 
WHY, Do you Keep Pouring more MONEY & more MONEY into your RESTAURANT, your BAR, your CLUB, your SPORTS BAR.
Your not making money now, because your not drawing in the crowds, without giving away the
cover charge
discounting the drinks
offering almost free beer
not serving any kind of food
not RECONFIGURING your interior
not Listening to the complaints
NOT REVAMPING, RECONFIGURING, REBRANDING, REPOSITIONING, just putting more, and more of your money of friends money, of relatives money, taking loans, costing your marriage, your girlfriend, you kids don't even see you anymore, and your accomplishing nothing.
So many Owners wait too long, think they know it all, refuse to embrace change, are so depressed they just SHUT DOWN.  The options are very simple, either STOP, LOOK, LISTEN & TAKE ACTION, LOSE EVERYTHING, TRY TO SELL WHAT YOU WILL GET 10cents on the dollar for, TAKE in a new partner who is going to change everything, but is that the best way to go, CLOSE DOWN or "TURN IT AROUND. When I bought my huge club it's format was dying, it's failure rate was 95%, but I was so motivated, so energized, so driven to succeed, NOBODY, NOTHING, Could STOP Me from being in that 5% of SUPER SUCCESS. I dedicated my life to attracting Women, hiring beautiful Women, not letting trash in, bringing in the Spenders, and my FORMAT was moving so quickly no other bar or club could catch up with us.
You as they say, either lead, follow or get out of the way.
I am no follower and I never ever get out of the way because I am not in it, I am so far ahead of it. WHY DO YOU THINK ALMOST EVERY MAJOR RETAILER OPENED @ MIDNIGHT ON THANKSGIVING NIGHT THIS YEAR INSTEAD OF 4AM FRIDAY MORNING?
BECAUSE IT IS A RETAIL WAR, AND A FOOD & BEVERAGE BATTLEGROUND FOR YOUR BUSINESS. YOUR INUNDATED with problems, hiring, firing, being approached with jive talk by so called club promoters, radio sales people, bands, DJs, you waste so much of your day and night accomplishing nothing, when I have it all down and ready to go.IF you have partners it's time to decide to who is going to be the "PRIME PARTNER" this constant taking time for meetings, discussions, debates, arguments, is not doing anything to pack your place. You have way too many opinions from far too many people who have no knowledge, no experience, no background, and no education in the Food and Hospitality Industry. All they know is, they have their money invested and they are not seeing a return. Their Wives are now speaking up as well.
Guess what, your not making money. Your not drawing the right crowd. Your format is freaked out, your marketing is messed up, your staff is scattered in no way consistent, your atmosphere is absolutely hideous. Too think of all that money you poured into this venture with all their money. It's all almost gone and look what you have to show for it? WANT TO REVAMP, RECONFIGURE, REPOSTION REINVENT,
  OR SADLY SUFFER..........................................................
SO FAR SO GOOD, BUT FACEBOOK ALONE IS NOT GETTING IT DONE!

Hi Rich,

I ran across your web site when searching for bar promotion concepts and would like to discuss your ideas for our bar.  We purchased the bar about 22 months ago.  When we purchased it, it was grossing about $30K per month.  By re branding, updating the interior, adding entertainment nights, and advertising on social media, we have grown to $75K per month and are increasing at 3-5% monthly.  We are profitable but are looking for ways to grow to the $100K per month range.  As much as I dislike karaoke, we have it on Fri and Tues which are our #1 and #3 nights.  We have live music (usually pop rock or rock) on Sat’s, which is our #2 night.  We have Open Mic on Wed, which is our #4 night.  We have a kitchen that serves great food but we are seen more as a “bar” than a “restaurant.”  Food is approx 15% of sales.  We sponsor a local coed softball team and have pool and dart league participation.  We have a strong facebook presence with more “likes” than most of our competitors.  The bar is called ______________ and you can find our facebook page at ____________________  Our web address is _____________________, which forwards to our facebook site.

Although I know you focus on nightclubs, we would greatly appreciate your ideas to grow our day shift.  We currently do not open until 2pm, but are planning to open at 11am soon, with a concurrent advertising & promotion campaign.

Please let me know what ideas you have, or if you need any additional information.

Thank you,

Jack


MY RESPONSE: WAY TO GO JACK! NICE INCREASE. I  COMMUNICATE WITH BAR OWNERS EVERY DAY, ALL THE TIME, SPORTS BAR OWNERS, PUB OWNERS, BEACH BAR OWNERS, HOTEL BAR OWNERS, LOUNGE OWNERS AS WELL AS NIGHTCLUB OWNERS. I DON'T KNOW HOW YOU CAME TO THE CONCLUSION INCORRECTLY, THAT I ONLY HELP NIGHTCLUBS. YOU COULD NOT BE MORE OFF BASE AND WRONG.
 
ANYWAY, WITH SPECIFIC REGARD TO YOUR ESTABLISHMENT, YOUR FOOD SERVICE IS WAY OFF, WHY WOULD YOU SPEND VALUABLE DOLLARS, TIME AND ENERGY OPENING AT 11AM? YOUR NOT GOING TO DO A LUNCH BUSINESS, LUNCH IS A LURCH, THAT PRESENTLY IS A FAST CASUAL PRICE PARADE OF CHEAP, CHEAPER, CHEAPEST.
"LONGHORN STEAKHOUSES" HAVE A HUGE BANNER HANGING OUTSIDE, "LUNCH $7.99" I NEVER SEE ANY PACKED PARKING LOT DURING LUNCH HOURS, MAYBE A FEW CARS, BUT NOTHING TO BRAG ABOUT.
MOST CASUAL DINING CHAINS ARE GIVING LUNCH AWAY AT LOW PRICES JUST TO DRAW IN PEOPLE.
YOUR INCREASES ARE GOING TO COME FROM NIGHT LIFE HOURS AND BAR REVENUE.
"OPEN MIC" IS SUCH A DEFINED NIGHT, YOU ATTRACT GREAT LOCAL MUSICIANS, BUT THE MAJORITY OF CUSTOMERS ARE THEIR FRIENDS.
A JAM FOR VARIOUS MUSICIANS IS A ONCE A MONTH EVENT, WHEN YOU CAN DRESS THE MUSIC UP WITH A GUEST WELL KNOWN LOCAL MUSICIAN.
BUT NOT AN EVERY WEEK EVENT THAT IS GOING TO GROW OLD REAL FAST.
YOUR KARAOKE TWO NIGHTS A WEEK IS HARD TO SING OUT, BECAUSE ON A NATIONAL LEVEL KARAOKE IS DEAD AND BURIED.
THE LOCATION OF YOUR BAR AND GRILLE DENOTES A SLOWER MARKET THAT STILL EMBRACES NIGHT TIME ENTERTAINMENT, MOST OF THE NATION HAS ALREADY HAD AND DONE.  YOU SAY " WE ARE SEEN MORE AS A BAR THAN A RESTAURANT", THAT IS BECAUSE YOU HAVE DROPPED THE PLATES ON THE FOCUS OF SERVING FOOD. EITHER YOUR FOOD IS AWFUL, IT LOOKS TERRIBLE, IS PRICED WRONG, IS THE WRONG MENU, OR YOU HAVE A BAD REPUTATION FOR FOOD. YOU ALSO HAVE MISSED YOUR DISH ON FOOD REVENUE. NOW YOU WANT TO OPEN AT 11AM FOR WHAT REASON? TO BRING IN THE LOCAL DRINKING CROWD? BECAUSE BASED ON YOUR OWN REMARKS, LUNCH IS NOT GOING TO BE A SUCCESS. THE KEY RIGHT NOW IS TO BE ALL THINGS TO ALL PEOPLE AT DIFFERENT HOURS AND VARIOUS DAYS OF THE WEEK. YOU HAVE PATRONS FOR "OPEN MIC",YOU DRAW PATRONS FOR "KARAOKE" BUT THEY ARE NOT EATING. YOUR 22 MONTHS IN THIS BUSINESS WITH A FOOD SERVICE PERCENTGE OF JUST 15%. IF PEOPLE "LOVED YOUR FOOD" YOU WOULD BE AT 50% TO 60% FOOD SERVICE DURING "HAPPY HOURS" BUT YOU HAVE NO "BAR APPS" MENU. DURING EARLY BIRD AND DINNER HOURS, BUT YOU HAVE NO SET FOOD STRATEGY FOR EITHER SEGMENT OF THE DAY. I WISH YOU MUCH SUCCESS, BUT AFTER GIVING YOU SOME STRAIGHT AHEAD EXPERTISE, YOU ARE STILL IN THE SAME 3-5% INCREASE WHEN YOU SHOULD BE AT 20%. BUT BOOKING A BAND ONE NIGHT A WEEK, ALONG WITH DARTS, POOL TABLES,  OPEN MIC AND KARAOKE ARE NOT GOING TO GROW YOUR BUSINESS AT THE RATE YOU DESIRE.
YOU ARE IGNORING REALITY AND JUST OPERATING IN A REALLY DATED, BEHIND THE TIMES MODE.
EMAIL RichUnger@promotingnightclubs.com Don't Deny the situation your in, REVAMP, REPOSITION, REINVENT and above all REFORMAT.
 
_________________________________________________________/
 
Hey Rich,
I am a Night life Event Planner for Miami clubs and have been doing it for about 3 months. I am a College student just doing this for extra money and I really enjoyed reading your article about "Why own a club". I searched on Google trying to find out Why most night clubs have a shelf life and you answered all my questions and more. You hit every nail on the head on why Clubs go out of business and its all because of greed and stupidity/misinformation. In the span of about 3 years since I have been 21 most of the clubs I used to go to when I was 18 are all closed and they are closed because of the reasons in your article. In closing, you helped me learn about a Night clubs "shelf life".
Sincerely A Night Life Pro,
Grant
 
MY RESPONSE: THANKS FOR THE KIND WORDS GRANT, HAPPY HOLIDAYS, BEST TO YOU & YOUR FAMILY, IN 2012. GRANT, BAR AND CLUB OWNERS HAVE AN ARROGANCE, AN EGO, A WORLD THEY LIVE IN OF DENIAL,
INSTEAD OF EMBRACING CHANGE, UPDATING, UPGRADING, UPLIFTING, THEY REMAIN THE SAME. THEIR BAR STOOLS & SEATS START EMPTYING, THEIR CASH REGISTERS STOP RINGING AS FREQUENTLY, AND YET, THEY REFUSE TO ACCEPT, ADMIT AND AVAIL THEMSELVES, THEIR STAFF TO A REVAMP, A REBRAND, A REINVENT, A REPOSITION STRATEGY. I DON'T KNOW WHY A BAR & GRILLE OWNER WHO HAS ZERO NIGHT LIFE, EXCEPT FOR THE SAME LOCAL NOBODY CARES TO HEAR BANDS, WILL NOT LEAP FOR THE LOGIC?
I DON'T UNDERSTAND WHY A RESTAURANT WITH THE SAME DJ FOR THE PAST SIX MONTHS DOES NOT FIND FRESH NEW SPIN MASTERS, WHO NOW BECOME VIDEO DJS AND NOT BASIC, BLAND, BORING SPIN, MIX, SAMPLE DJS.
DAVID GUETTA, IS THE BEST OF THE BEST, THAT SHOULD BE WHOM YOUR DJ USES AS HIS MENTOR. INSTEAD HE RELIES ON OTHER LOCAL DJS WHO HAVE NO DEPTH, NO EXPANSIVE GENRES OF DANCE MUSIC.
IT'S SO BASIC, IT'S BEYOND TRYING TO EXPLAIN, A BAR AND GRILLE THAT SERVES FOOD, A RESTAURANT THAT BECOMES A NIGHT LIFE ADVENTURE, A BAR, A NIGHTCLUB, A SPORTS BAR, A BEACH BAR, AT SOME POINT DURING THE NIGHT, PATRONS, ESPECIALLY WOMEN WANT TO PARTY, WANT TO DANCE, WANT "THE FUN", LOOK FOR "THE WOW FACTORS" AND EXPECT "THE FAB", BUT WHEN THESE VENUES DO NOT DO ANYTHING IN THEIR FORMAT BUT THE USUAL, THEIR NUMBERS DECLINE, THEIR PATRONS FLOCK TO OTHER VENUES, AND ALL OF A SUDDEN THEIR NIGHTS ARE DEAD.
I SPEAK TO  OWNERS WHO ARE SO AFRAID TO CHANGE, YET, THEY ARE ON THE VERGE OF LOSING ALL OF THEIR BUSINESS.
THE DECLINE HAS STARTED.
I SPEAK TO OTHER OWNERS WHO SEE AN INCREASE IN BUSINESS, BUT THEY CAN'T GET BEYOND A CERTAIN FIGURE FINANCIALLY, BECAUSE THEY DON'T ADD, ENHANCE AND BUILD ON WHAT STARTED THEIR RISE IN CROWD COUNTS AND CASH FLOW TO BEGIN WITH.
AN OWNER FOR 22 MONTHS IS DOING GOOD BUT NOT GREAT.
HE REFUSES TO ACCEPT NIGHT LIFE.
HE WILL DO DARTS, WOW, HE WILL DO POOL TOURNAMENTS, HOW CREATIVE, HE WILL DO KARAOKE, YOU ARE KIDDING ME RIGHT? BUT HE REFUSES TO EMBRACE "THE FUN", "THE WOW FACTORS" AND "THE FAB". 
HE CANNOT WRAP HIMSELF AROUND WHAT IT TAKES TO INCREASE HIS GROWTH, SO SLOWLY BUT SURELY HE WILL START THE DECLINE.
THE BASIC PROBLEM WITH MANY OWNERS IS THEY ARE AFRAID OF CHANGE.
PLAIN AND SIMPLE, THEY CAN'T UNDERSTAND IT, GRASP IT OR GO FOR IT.
WHEN I BOUGHT MY FIRST CLUB, WE NAMED THE CORPORATION "WE TOOK THE SHOT", BECAUSE ,THE PLACE CAN BE A WINNER, YOU KNOW IT, YOU CAN FEEL IT, THAT IS WHEN YOU TAKE THE SHOT.
BUT NEVER EVER WHEN:
 
THE LOCATION IS TOO HARD TO EVEN FIND. 
 
THE LEASE IS NOT LONG ENOUGH, NO OPTION PERIODS,  RENT IS TOO HIGH
 
IT HAS A BAD REPUTATION ON THE STREET.
 
THERE IS NO SAFE, WELL LIT  PARKING.
 
MAJOR ZONING, HEALTH CODE, BUILDING, NOISE VIOLATIONS
 
THERE IS A BAD LAW ENFORCEMENT ATTITUDE.
 
THERE IS A TOTAL LACK OF QUALITY PATRON COMING IN.
 
THERE ARE HARDLY ANY "WOMEN" EVEN FREQUENTING THIS VENUE.
 
THERE ARE TOO MANY IMPROVEMENTS BOTH INSIDE AND OUTSIDE TO BE MADE.
 
THE LOCATION IS A DESTINATION AND BETWEEN THE WORN OUT SIGN, AND DIRT ROAD IT'S A TOUGH PLACE TO TRAVEL TO.
 
THE PLACE ITSELF HAS LOUSY, BAD MOUTHING STAFF.
 
THE PLACE IS A LOSER.
 
YOU EMAIL ME BEFORE YOU SIGN ANY PAPERS, WRITE ANY CHECKS, AND LET ME GIVE YOU THE NO HOLDS BARRED INSIGHT, EXPERTISE AND OVERVIEW OF WHAT YOUR ABOUT TO DO. PUT YOUR EGO AWAY, STOP THINKING YOU KNOW IT ALL, YOU DON'T I DO.
I could have saved hundreds of owners millions of dollars, if not for their egos.   

Rich,

 
I keep reading more of your responses to people's questions and i'm really amazed. You have a great feel for this industry and what it takes to be successful.

 
This is more of a person to person inquiry...

 
I am a marketing director currently but I have experience with:

 
being a bar back
being a bartender
being security at a venue
being a club promoter
being a door host
being a talent/DJ manager 
 

 
Before I grew the set to approach a venue to be their marketing director I went through the ranks to make sure I got the experience it took to know what I was actually doing.

 
That being said, I look at this industry and how it keeps changing yet everyone does the same exact thing.

 
Book reality stars
Book popular radio or superstar DJs
Offer Bottle specials (buy 2 get 1 free)
Advertise on the radio, fb ads, flyers, fb events, fb groups, etc

 
I feel as though nightlife enthusiasts always expect something for free or for cheap while at the same time being provided with the WOW, FAB & FUN factors you mention in your write ups.

 
Overall my question to you is, how does I give people want they want while at the same time making sure I am keeping the venue's nightly events profitable?
 

 
 
Best Regards,
 
Andrew
 
 
MY RESPONSE:
                        ANDREW, FIRST, THANK YOU FOR THE KIND WORDS. I HOLD NOTHING BACK, EVERYTHING YOU READ IS EXACTLY WHAT I RECEIVE IN EMAIL. AS I ALWAYS SAY, "YOU CAN'T MAKE THIS STUFF UP".
WITH REGARD TO YOUR COMMENTS, BOOKING REALITY STARS IS FOR VEGAS CLUBS NOT FOR THE TYPICAL CLUB EXCEPT IN MAJOR HUGE CITIES.
BOOKING POPULAR RADIO DJS IS A TOTAL WASTE OF MONEY.
HOSTING SPECTACULAR DJS, IF THE ROUTING, THE TIMING, THE PRICING IS RIGHT IS GREAT.
BOTTLE SERVICE HAS SEEN IT'S BEST NIGHTS ALREADY. THERE ARE TOTALLY NEW AVENUES OF INCOME TO REPLACE BOTTLE SERVICE THAT 99% OF BARS AND CLUBS SHOULD BE OFFERING.
ADVERTISE ON THE RADIO IS WORTHLESS. CLEAR CHANNEL IS $2BILLION IN DEBT, THEY ARE SELLING 30 SECOND SPOTS NOBODY IS LISTENING TO, CAN YOU SAY I-PODS, I-PADS, SIRUS/XM  ALONG WITH TABLETS, DO YOU KNOW THAT MORE BOOKS ARE SOLD TO HAND HELD DEVICES NOW THAN IN HARDCOVER OR PAPERBACK. THAT IS A FACT. FACEBOOK IS WAY OVER RATED, PEOPLE ARE FACED OUT, AND FACED UP WITH FACEBOOK, IT HAS GREATLY DIMINISHED IN IT'S DRAWING POWER. SO MANY BARS, CLUBS POST AN EVENT OR SPECIAL A DAY BEORE OR A WEEK BEFORE AND THEN ARE TOTALLY DISAPPOINTED WITH THE RESULTS OF VERY FEW PATRONS SHOWING UP. THERE ARE AT LEAST TEN DIFFERENT MEDIA TOOLS YOU DO NOT MENTION THAT ARE VERY POWERFUL. AS FOR YOUR BASIC QUESTION, THE WORDS "FREE", OR "CHEAP" NEVER EVER EVEN ENTER IN MY STRATEGIES. IT'S ALL ABOUT "THE FUN", "THE WOW FACTORS" AND "THE FAB". I SUGGESTED TO BAR IN NEW JERSEY THAT HAD 200 PATRONS EVERY WEDNESDAY NIGHT BUT ONLY DID $1000 TO TAKE DOWN ALL THE BEER SPECIAL, ALL THE SHOT SPECIAL SIGNS AND POSTERS AND PLACE THE FOCUS FIRMLY ON WHAT HE WAS HOSTING FOR HIS FORMAT, AND NOT WHAT HE WAS GIVING AWAY AT THE BAR.
AFTER TWO WEEKS, HE DID $3000 IN BUSINESS WITH THOSE SAME 200 PEOPLE.
WHY?
SIMPLE, INSTEAD OF HAVING A MINDSET OF HOW MUCH A BEER OR A DRINK WAS, HE DISTRACTED THEM WITH THE NIGHT'S "FUN", "WOW" AND "FAB". HE WAS OVER THRILLED.
WHEN YOU TAKE A NEGATIVE, BAR BEGGING, PANIC PROMOTING, PATRON PLEADING,
GIVE AWAY TO GET THEM IN MENTALITY, YOU GET EXACTLY WHAT YOU ARE ASKING FOR.
CHEAP PATRONS, SPENDING LESS, NOT INTERESTED IN ANYTHING BUT PRICE. THAT IS HOW YOU KEEP THE NIGHTS PROFITABLE. FORGET THE PRICE AND BRING ON THE PROMOTIONS.
 
 
 
 HEY, IF YOUR LOOKING FOR SPECIFIC ANSWERS TO YOUR PROBLEMS MY WRITINGS ARE NOT MEANT TO PROVIDE THOSE. I NEED TO KNOW THE WHO, WHAT, WHERE, WHEN, WHY, HOW, TO RESPOND IN THAT DETAILED CONTEXT.
I WRITE ABOUT REAL BAR, CLUB, SPORTS BARS, LOUNGE EXPERIENCES, AND MY RESPONSES. I WRITE ABOUT WHAT I KNOW FROM 40 YEARS IN THIS BUSINESS TO BE FACTUAL AND UNDENIALABLE. YOUR NOT BEING ASKED TO PAY A PENNY TO READ MY FRESH MONTHLY CONTENT.YOU SEE THE WORDING, "READ AMERICA'S LEADING NIGHTCLUB & BAR EXPERT NO CHARGE". BUT IF YOUR IN SEARCH OF THE
MAGIC WAND AND THE BUNNY JUMPING OUT OF A HAT, I AM NOT A MAGICIAN I AM AN "EXPERT" ON THE FOOD & BEVERAGE INDUSTRY. SO EMAIL RichUnger@promotingnightclubs.com
 
____________________________________________________________  
Rich, On some of the material I have read, my thinking exactly, on bands and DJs. Thanks for putting on net.
Bryan
______________________MY RESPONSE: THANKS Bryan 
 
 
HAPPY, HEALTHY, JOYOUS HOLIDAYS TO EVERYONE, THIS YEAR, INSTEAD OF GIVING YOUR FAMILY MEMBERS EVERYTHING THEY WANT, GIVE THEM JUST 1 GIFT, GIVE THE REST OF THE GIFTS TO FAMILIES IN NEED. MAKE IT A WONDERFUL HOLIDAY FOR THOSE FAMILIES, WHO ARE SUFFERING.
IT'S TIME TO SHARE AND CARE,  NOT THINK OF OURSELVES. IF YOU SEE A MAN OR WOMAN IN UNIFORM, BUY THEM A DRINK. HONOR OUR HEROS.
ONCE AGAIN, HAPPY HOLIDAYS TO ALL. 

Copyright � 2011 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.