SURVIVAL IN 2012

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SURVIVAL IN 2012

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BAR & NIGHTCLUBS SURVIVAL IN 2012
 
 
                      HAPPY HEALTHY NEW YEAR TO ALL !
 
   IT'S TIME FOR YOUR NEW YEAR PROMOLUTIONS. BUT PLEASE, DON'T SAY IT, PROMISE TO DO IT, THEN, AS ON "BAR RESCUE" AND "RESTAURANT IMPOSSIBLE" GO back to your same old ways.
I am not Taffer cursing and yelling @ you for reality tv viewers.
I am not Chef Irvine mocking you for food network ratings.
I am Rich Unger, who for 40 years, eats, sleeps and breathes this industry PACKING ESTABLISHMENTS with "FOOD FUN", "BAR FUN", "DANCE FLOOR WOW","NIGHTLY FAB"
 
LET US BEGIN YOUR NEW YEAR PROMOLUTIONS IN YOUR RESTAURANT:
THIS APPLIES TO 
RESTAURANTS EATERIES, BISTROS, GRILLES:
 
A I AM NOT GOING TO SERVE MY CUSTOMERS WATER ANYMORE MY SERVERS WILL ASK THEM WHAT WOULD THEY LIKE TO DRINK, THUS INCREASING PAID BEVERAGES, INSTEAD OF EVEN CREATING THE ABILITY TO HAVE CUSTOMERS ORDER DRINKS.
 
B. I WILL NOT PUT BREAD OUT UNTIL THE ENTREE IS SERVED. WHY PUT OUT FREE BREAD AND ELIMINATE THE APPETIZER ORDER?
 
C. I WILL RECOMMEND RESERVATIONS FROM NOW ON, SO I CAN GUAGE MY NIGHTS RATHER THAN JUST OPEN AND HOPE DINING PATRONS ARRIVE.
 
D. I WILL HAVE MY CHEF WALK THE FLOOR GREETING DINING PATRONS, ASKING HOW THE DISHES ARE, AND SHOWING A REAL CONCERN FOR THEIR SATISFACTION.
 
E. I WILL REVAMP MY MENU FOR BOTH LUNCH AND DINNER ADDING, ENHANCING, INFUSING MY SELECTIONS WITH CARMELIZED DISHES AND 86 THOSE ITEMS THAT DO NOT SELL.
 
F. I WILL TIME MY KITCHEN STAFF & SERVERS TO SEE EXACTLY HOW LONG THE FOOD SERVICE IS FROM ORDER TO PREP TO SERVE.
 
G. I WILL INSPECT THE CONSISTENCY OF THE SAME DISH AS PREPARED BY DIFFERENT COOKS IN MY KITCHEN 
 
 YOUR BAR PROMOLUTIONS
 
1. I WILL NOT TOLERATE FOUL LANGUAGE USED BY MY BAR STAFF.
 
2. I WILL NOT TOLERATE A BARTENDER CONSTANTLY BEING LATE FOR WORK.
 
3. I WILL NOT ALLOW ANY OF MY BAR STAFF TO DRINK WITH A CUSTOMER. IF A PATRON WANTS TO BUY A BARTENDER A DRINK, THEY ARE WELCOME TO, AND THE BARTENDER WILL HAVE IT AFTER WORK.
 
4. I WILL ASSIGN ONLY ONE PERSON PER NIGHT TO REPLACE LIQUOR INVENTORY.
 
5. I WILL REQUIRE EACH BARTENDER TO CLEAN THE BAR FROM ONE END TO THE OTHER, FRONT AND BACK, SO THAT THE BAR SHINES AND IS A GLOWING BAR.
 
6. I WILL NOT ALLOW MY BAR STAFF TO USE THEIR PERSONAL CELLPHONES WHILE WORKING BEHIND THE BAR.
 
7. I WILL NOT PERMIT MY BAR STAFF TO BUY ANYONE A DRINK.
 
8. I WILL WARN MY BARTENDERS OF VIOLATIONS OF THEIR EMPLOYMENT TWICE, AND THEN LET THEM GO.
 
9. I WILL REQUIRE MY BARTENDERS NOT WEAR ALL BLACK AND LOOK LIKE NAVY SEALS ON A MISSION.
 
10. I WILL ASK MY BARTENDERS TO ALWAYS LOOK THEIR BEST, FEMALES, MAKE UP, HAIR, ATTITUDE, AND SMILES, FOR MY MALE BARTENDERS, HAIR STYLED, FACE CLEAN, HANDS CLEAN, CLOTHING PRESSED AND FASHIONABLE.
 
11. I WILL NOT ALLOW BARTENDERS TO THROW BROKEN BOTTLES AWAY I WANT THE ENTIRE BOTTLE PUT IN A BAG OR BOX FOR ME TO SEE AT THE END OF THE NIGHT.
 
12. I WANT ALL BAR GLASSES SHINING AND SUPER CLEAN.
 
13. IF A BARTENDER TAKES A BREAK AND SMOKES OUTSIDE I WANT THEIR BREATHE FRESH WHEN THEY RETURN TO WORK BEHIND THE BAR.
 
14. I WILL NOT TOLERATE SHORTAGES OR OVERAGES IN MY REGISTERS.
 
 
MY DOOR STAFF MY DJ, MY BAR BACK
 
15. I EXPECT MY DOOR STAFF TO BE COURTEOUS, FRIENDLY, NEVER WEAR THE WORD SECURITY OR BOUNCER OR USE THOSE WORDS EVER AGAIN.
 
16. IF AN ID IS QUESTIONABLE, REFUSE ENTRY TO THE PATRON.
 
17. I DO NOT WANT ANY FOUL MOUTH, VIOLENT THUGS OF ANY RACE IN MY CLUB. A SIGN SHOULD BE PROFESSIONALLY POSTED, THAT  IF PATRONS NEED TO BE WAND DOWN , OR POCKETBOOKS SEARCHED, THEN THEY WILL BE.
 
18. MY DOOR STAFF WILL NOT ENGAGE IN VIOLENT CONFRONTATIONS THEY WILL CALL LOCAL LAW ENFORCEMENT, WE WILL IMPLEMENT A DRESS CODE, CHANGE OUR GENRE OF MUSIC, ENFORCE OUR COVER CHARGE, AND USE THESE STEPS TO DISSUADE THE PROBLEMATIC POTENTIAL PATRONS FROM WANTING TO COME IN OUR CLUB. I RESERVE THE RIGHT TO REFUSE SERVICE TO ANYONE.
 
19. I WANT MY OUTSIDE ALWAYS CLEAN, AND SHINING, NO GARBAGE, NO LITER, NO CIGARETTE BUTTS, NO SNEAKING IN LIQUOR. I WANT A TIGHT
RUN DOOR, I PREFER A REALLY CUTE FEMALE IN A LONG HOSTESS DRESS, WITH A MALE HOST IN THE BACKGROUND IN CASE OF A SITUATION.
 
20. I WANT DJ TO DRESS IN STYLE, NO TSHIRTS, NO BASEBALL CAPS, WEAR A FEDORA,THE LATEST RAGE IN HATS ARE  NO JEANS, NO ATTITUDE, I WANT MY DJ TO PLAY WHAT MY PATRONS WANT, THEY ARE PAYING HIM TO SPIN.
 
21. I WANT A NEAT AND CLEAN DJ BOOTH.
 
22. I DO NOT WANT MY DJ TO DRINK WHILE WORKING.
 
23. I WANT MY DJ TO FOCUS ON PACKING MY DANCE FLOOR.
 
24. I WANT MY DJ TO BE COURTEOUS AND PROFESSIONAL DURING HIS RESIDENCY OR GUEST APPEARANCE.
 
25. I WANT MY BAR BACK TO WORK, WORK AND WORK SOME MORE.
I WILL MAKE SURE MY BAR BACKS ARE COMPENSATED FOR THEIR DEDICATION. I WANT CLEAN BATHROOMS, MY ICE BINDS FILLED, MY
GARBAGE BINS EMPTY. ANY KIND OF MESS CLEANED UP ASAP.
 
26. I WANT MY BAR BACK TO WEAR ALL BACK DUE TO THE STAINS AND SWEAT OF THE JOB. BUT NOT LOOK LIKE A SLOB.
 
MY GENERAL MANAGER
 
27. I WANT A GM WHO DOES NOT HIT ON FEMALE EMPLOYEES.
 
28. I WANT A GM WHO CAN SEE A PROBLEM DEFUSE IT, AND SHOW LEADERSHIP.
 
29. I WANT A GM WHO DOES NOT ACT LIKE A BIG SHOT, BUT RATHER A CUSTOMER SERVICE AMBASSDOR.
 
30. I WANT A GM WHO IS LOOKING OUT FOR MY BEST INTERESTS AND DOES NOT ALLOW ANY THEFT, DRUGS, PERSONAL SITUATIONS, OR ANY OUTSIDE
ISSUES TO AFFECT MY NIGHTLY BUSINESS.
 
31. I WANT MY GM TO BE FRIENDLY, OUTGOING AND HONEST.
 
32. I WANT MY BUSINESS INFORMATION TO REMAIN INSIDE MY PLACE OF BUSINESS. I WANT ETHICS, MORALS, VALUES, CHARACTER AND LOYALTY.
I KNOW, I AM ASKING ALOT. GIVE ME A NAVY SEAL OR ARMY SPECIAL FORCES ELITE.
 
OVERALL OPERATIONAL RESOLUTIONS:
 
A. I WILL NOT FIGHT PRICE WITH PRICE, I LOWERING PRICES IS NOT GOING TO WIN BACK MY CUSTOMERS.
 
B. WHEN A RADIO SALESPERSON, AN INTERNET SOCIAL NETWORK CONSULTANT, ANY MEDIA PERSON COMES IN WITH WHAT THEY CAN DO AND HOW THEY ARE GOING TO PACK MY VENUE, I WANT ASSURANCES, THAT'S RIGHT, THEY TALK A GOOD TALK, BUT I AM FED UP WITH LACK OF RESULTS.
IF IT'S SO POWERFUL, SO EFFECTIVE, I WANT RESULTS OR A FAIR RESOLUTION TO THE MONEY I AM SPENDING. NO MORE TAKE THE $ AND RUN.
 
C. I WANT TO REVAMP, REINVENT, REPOSITION, RECONFIGURE, RENEW PERHAPS EVEN CHANGE THE NAME OF MY VENUE, IT'S GOTTEN OLD, STALE, BORING, DULL, AND WORSE OF ALL, EVERYONE KNOWS IT AND ADMITS IT BUT ME THE OWNER.
 
________________________________________________________________________________/
 
Never Give your Well Business To The Same Liquor Vendor Your Giving Most of your Major Brand Business to, why? Because unless this liquor vendor is doing anything and everything you ask, you are on a one way train, that only goes their way and never goes in your direction. Your Well is your 'ACE", do not give it just to have one Liquor House own your bar. If they have the chutzpah to say "NO" to you, when you ask them for help, Support, Sponsorships, Brand Parties, you start taking the entire well
The Vodka
The Rum
The Tequila
The Gin
The Bourbon
The Scotch
all away from them. It's called "Quid Pro Quo", I do for you, you  do for me.
They know how to take the orders, deliver the cases and pick up the checks. What they don't have is "YOUR BACK". They can have only the bare minimum of orders and you want to speak to the Vice President of Sales, and not some district manager or other lower minion. You want Respect and you want RECIPROCATION. No excuses, no explanations, no nonsense. Develop a "RICHIE RANT", it's called you get more with a position of power than with honey. 
 
 
 
 MY FAVORITE "SWIM UP BAR" ANYWHERE IS....
. North Beach Plantation
North Myrtle Beach, SC
WHAT A SWIM UP! WHAT A BAR !
______________________________/
 
 Rich, Here's our format,  Karaoke, comedy shows,2 bands, local news ads. pocket cent ads.radio commercial in the works, comedy shows, not enough customers show up
Wife and I are dazed and confused as to what to do? James & Heidi
 
 
MY RESPONSE: Hi James & Heidi, Karaoke is knocked out. Comedy Shows must be so fine tuned to fit in your Community, not just anybody who appeared on some National TV Show, or Late Night Show. Local Newspaper Ads total waste of money. Pocket Cent Ads are like Groupon they are now over used, over rated, over saturated. Radio ads, add up all that money you and your Wife spent, no wonder your confused. It all reverts back to my pound the stone philosphy, "GAME PLAN", "SET OF STRATEGIES", "MARKETING PATHS", infuse "THE FUN", "THE WOW FACTORS" and "THE FAB".
If local newspapers worked, people would not read online, the days of print ads are about coming to an end. Pocket Cent Ads are not for your type of venue. Radio, nobody is listening. You and Your Wife just kept throwing more and more money at every form of useless so called advertising that nobody paid attention to, no one responded to and no one came to your venue from.
As for bands, here I go again, local bands unless they:
Learn an entire new set before they come back again
Unless they dress for the stage and not for farming
Unless they don't drink on stage
Unless they go wireless and entertain the entire room, not just stand on the stage.
Unless they bring in great voiced hot female singers to enhance their performances
Unless they do "REMEMBER THEM" Sets that are dedicated to legendary bands.
Unless they pack the dance floor
Unless they don't play everywhere around your venue, which denies you the ability to even charge a cover charge.
Unless they appreciate the GIG, you don't want any local or regional bands to perform @ your venue.
I know exactly the bands and genres of music that will pack your place.
_________________________________________/
THINKING YOU CAN PLACE YOUR FOOD ANYWHERE
First let me start by saying that i like all of your advice. I agree with all of it. And im a firm believer in the fact that "someone always knows more than you do". So im asking for some help here.

 
Im a young business owner. ive been owning and operating pizzerias for years . Well about a year ago a popular bar in the area closed down after they had some issues with violence, gangs, bad crowds etc. It was closed about a year until i reopened it under a new name and manager and all. We opened in March and we only made money on fridays and saturdays, the rest of the week was a waste of time, im sure you hear this a lot. Well i decided to move one of my pizzerias, which was really popular in the area, into the kitchen at the bar. So now we are running our pizzeria and bar/night club out of the same establishment. I thought about it for a good month or two before pulling the trigger and the thought of saving 60-70k a year in just overhead from the pizzeria made me pull the trigger and get it done. But im not writing today because of that. Its because our bar life has gradually decreased over the last 2 months. We have the largest, nicest bar in the city of ______________ and when we opened we were really the only bar having entertainment and offering specials. Now, 4 other dive bars in the area are having DJs to compete with us and they copied my drink specials.

 
And now im reaching out for help before its too late.

 
Im located in____________ Its a small city, population like 25,000. We have a large hispanic population, prolly 40% of the city is hispanic. Its not a very affluent community although there are a lot of blue collar jobs with this huge industrial park just a mile outside the city. The bar is named _______________.

 
Im not in the weeds yet here but i have a feeling if we dont find that wow factor, we will be. I really need some advice here.

 
Let me know how we go from here and if you can give me a hand.

 
Thanks,
Michael
 
 
MY RESPONSE: FIRST THE BAR'S NAME IS HIDEOUS, SERIOUSLY A NAME HAS TO REPRESENT AN IMAGE, AN ATMOSPHERE, SEND A MESSAGE OF WHAT KIND OF VENUE YOU ACTUALLY ARE. THE NAME YOUR ESTABLISHMENT HAS, DOES NONE OF THE ABOVE.
 
YES, you do need "WOW FACTORS" which is not one singular moment, it is a GAME PLAN you implement, a SET OF STRATEGIES you follow, a MARKETING PATH you take.
The Hispanic Market is a wonderful group of party people, you just have  to excite them and entice them to party, to spend, to tip and to have a good time.
Your burnt out, your challenged, your lost right now.
 It's always the largest, nicest places in an area that do the least amount of business, all because they rely on their decor instead of what they can offer on their floor.
Email me some pictures or a video let me see what you have to work with and how it is being percevied?
I would suggest powerful high energy Latin Nights, but not every night, just one night a week, so that you can reach diverse demographics in your greater area and reach out beyond the norm to bring in as many women of diversity, as possible.
I am all about attracting women with 60% or 70% women on any given night, you have a dead atmosphere.
When you have nothing but joe six packs, you have a place that is going down, and I mean sinking fast.
That's why you stop spending, you stop doing, you stop listening to what anyone and everyone is telling you.
 
GREAT TRUE STORY:
A CLUB OWNER EMAILED ME, HE HAD A HOT SHOT IMAGE CLUB PROMOTER APPROACH HIM ABOUT HOSTING A NIGHT, SO THE OWNER AGAINST MY AND HIS OWN MANAGEMENT, AS WELL AS STAFF'S COMMENTS GAVE THIS CLUB PROMOTER HIS DREAM COME TRUE.
THE OWNER GAVE HIM A WEDNESDAY NIGHT, ALMOST 200 PATRONS SHOWED UP, THE CLUB PROMOTER GOT THE DOOR, THE OWNER WAS SUPPPOSE TO GET THE FIRST 150 COVER CHARGES AND THE LIQUOR SALES, PER MY ADVICE, BUT HE CHOSE TO GIVE THE CLUB PROMOTER THE DOOR.
NEEDLESS TO SAY, NOBODY WAS DRINKING.
THE OWNER DISCOVERED THE MAJORITY OF THIS CLUB PROMOTER'S CROWD WERE DOING DRUGS.
WHEN THE NIGHT WAS OVER THE OWNER ASKED THE CLUB PROMOTER INTO HIS OFFICE.
THE OWNER ASKED THE CLUB PROMOTER" HOW DID YOU DO TONIGHT?" THE CLUB PROMOTER RESPONDED "GREAT,LET'S DO IT AGAIN".
THE CLUB OWNER SAID "OK, SURE NEXT WEDNESDAY NIGHT ONLY HERE'S THE WAY THIS IS GOING TO WORK,  I GET THE FIRST 50 PAID COVER COVERS, SECOND, NOBODY DOES DRUGS IN HERE, I SEE ONE CUSTOMER OF YOURS IN MY RESTROOMS DOING DRUGS WITH MY STAFF IN EACH REST ROOM, I SEE ANYBODY GO OUTSIDE AND DO DRUGS AND COME BACK IN, FIRST I CALL THE LAW TO HAVE THEM ARRESTED, THEN I THROW YOU OUT.
THE NEXT WEDNESDAY CAME AROUND, GUESS WHAT, THE OWNER TOOK THE FIRST 50 PAID COVERS AND THE BAR DID OVER 30% MORE IN REVENUE. WHY? BECAUSE THE CLUB PROMOTER PUT THE WORD OUT," NO DRUGS OR YOU GET BUSTED SO DON'T EVEN BRING ANY IN OR LEAVE ANY OUT BY THE CAR" EVEN THE FOOD SALES OF BAR APPETIZERS WERE UP 25% FROM THE WEEK BEFORE. I TOLD THE OWNER " I WARNED YOU" HE REPLIED, "HEY RICH YOU WERE RIGHT, BUT IT WAS A DEAD NIGHT, AND I FIGURED OUT MYSELF WHY I WAS NOT DOING BUSINESS, I TOOK CARE OF IT MYSELF AND IT WORKED". HE DID AND IT DID.
I SALUTE YOU SAMUEL.
 
FINALLY, YOUR MISSION IS TO DEFINE YOUR CLUB, YOUR BAR, YOUR SPORTS BAR, YOUR LOUNGE, YOUR RESTAURANT WITH NITE LIFE, YOUR BILLIARDS CENTER WHICH HAS A BAR, FIRST TAKE OUT SOME OF THOSE POOL TABLES, I HAVE FOUND, MOST BILLIARDS/BAR VENUES HAVE WAY TOO MANY TABLES, AND NOT ENOUGH ROOM TO PARTY, TO DANCE TO DRINK.
I HAVE FOUND FAR TOO MANY SPORTS BARS FOCUS ON WINGS AND PITCHERS OF BEERS WITH SHOWING GAMES, AND TOTALLY IGNORING OFF NIGHTS WHEN NO GAME IS ON.
SPORTS BARS NEED TO BE "FUN BARS", THEY NEED TO BE "WOW BARS", THEY NEED TO BE "FAB BARS".
 
I HAVE A SPRING BREAK PROMOTION THAT WILL GENERATE 100% MORE CASH FLOW THAN YOU DID LAST YEAR.
HAPPY 2012 DON'T JUST YELL FOR BUSINESS EMAIL RichUnger@promotingnightclubs.com and RING THE BELL!

 

Copyright � 2012 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.