CLUBS,BARS,SPORTSBARS 2012

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CLUBS,BARS,SPORTSBARS 2012

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CLUBS,BARS,SPORTSBARS 2012
 
           HAPPY, HEALTHY NEW YEAR TO ALL !
 
   This is either going to be the year you soar, or you fall.
 I am speaking directly to Owners now.
 Add up all the money you spent last year on marketing, on bands, on DJs, on
advertising, on drink discounting, on no cover charge, and then add up all
your overhead, everything.
Now take the first number vs the second number, where do you stand?
Don't forget to count the money you paid your own bills with.
You used business revenue, so it must be included.
THERE COMES A TIME WHEN YOU CEASE WASTING MONEY.
A CLUB four years ago read my article on spending money on radio, this club spent $100,000 a year on radio, swore by it. Anyway this Owner decided to take my strategy and canceled his radio schedule for an entire year. He never told me about his bold challenge to my remarks, until the year was over.
 He emailed me and told me this entire story and his results were even mind blowing to him. He did as much business without spending a penny on radio, then he did spending $100,000 a year on radio. FACT. TRUE STORY. Not a single word or aspect of this incident has been changed.
I had another Owner who did not book the same local bands for six months, he used DJs and other entertainment that I directed him to present. This Owner did almost twice as much business in those six months than the previous six months.
What I speak works, what I pound the stone about is for "REAL". It's 2012 what you going to do differently to ring that cash register bell?
I have never ever seen so many bars, clubs, sports bars change hands, close down, get closed down, go out of business, partners walk away then in the last year. It is saddening and heartbreaking.
I know the first time I hear these Owners on radio, the first time I visit their web site or facebook page, the first time I receive their emails, I know then that they are in such a mental meltdown that they are afraid, scared and in fear.
All these wasted emotions do nothing but cost you money, business, and reputation.
First panic plan from a huge club is, "We need to let minors in".
WHY?
All your going to do is get their cover charge, all they are going to do is try to get an illegal drink all night. Is this your answer to a "TURN AROUND"?
Next is the "Drop The Dress Code", let anyone in no matter what they wear, I want people in here. So you let in the punks, thugs, foul mouth problematic patrons who don't drink, don't tip, grope your female staff and patrons if you have any, and you destroy your crowd at the same time, chasing away all the quality, in trade for the slime quantities.
Then of course you add hip hop crap to your music mix, only adding to the worse case scenario for a club.
Finally you drop the cover charge, yup, you cut off a main source of revenue that brought you in thousands of dollars, because you already ruined 90% of your format why not make it 100%. Now what do you have?
It's 2012 and this is the way you want to start this club's New Year?
Are you for REAL?
 IF ANY OF THESE SCENARIOS FIT YOU AND YOUR CLUB EMAIL RichUnger@promotingnightclubs.com What have YOU got to lose?
 
 
 Hi Rich I came through your web site and read some of the articles you wrote about promoting bars clubs etc.. I opened an international lounge/bar and working on adding a kitchen soon. I agree with you that Liquor  is your money maker, So far I am opening Thursday to Saturday these seems the day that customers come in. I eventually want to open 7 days a week when I add TV's and kitchen so I can get local customers sports events goers. I don't believe in promoters, especially the ones I don't personally know. I would to promote my place myself, I have a lot of energy, stamina and consistency to do this, I just don't know what direction to start I was hoping that you will give me some points on what methods of marketing and promoting is effective and how to go about it. thanks for your help in advanced.
 
Zachary
 
MY RESPONSE: Zachary, why would you add a kitchen?
THE KITCHEN EQUIPMENT
THE CODES YOU NEED TO MEET
THE PLUMBING & ELECTRICAL REQUIREMENTS
THE STAFFING
THE CHEF
THE SILVERWARE, PLATES,
THE FOOD COSTS
WHAT purpose would a kitchen provide to this "International Lounge/ Bar"? Food is not where it's at. You don't need to open seven days a week to add TVs for Sports, you are already open 90% of the days and nights, major sports are already broadcast.
You do not need any club promoters, I applaud your great attitude, You should promote, produce, present and pack your own International Lounge/Bar.
The direction you need is to focus strictly on
Excellent Atmosphere
Awesome Female Staff
Spectacular Dance Floor FUN
Superb Customer Service
Sensational DJ
Strict Dress Code, Cover Charge, EIM, ( EVERYBODY IS IMPORTANT) Section
High Energy Bottle Service
Great Female Door Hostesses
Huge Wide Screen TVs
Extraordinary BAR FUN
Very High Profile Web Presence
Hands On Ownership
And you will soar.
____________________________________________/ 
 
CRAFT BEERS ALONE WON'T MAKE IT
 
 Rich,
     I know there is no such thing as a free lunch so I wanted to ask you how your service works and is priced.
 
I am a bartender in a beer and wine bar in the _________ area.  We have a nice little bar and strive to be the cleanest bar with the best service around.  We typically carry around 100 beer selections with 12 draft taps.  For the first few years we gathered a fairly decent crowd of craft beer drinkers and tried to keep a good rotation of new craft beers to keep our beer connoisseurs excited about product.  We made a decent profit on quality patrons but never really took off big like we hoped.  In the past year two corporate and franchise craft beer locations opened up within a mile or two of our location and kinda stole our thunder to some extent.  Our original owner sold the bar and our new owner has tried to regain ground and business by catering more to the local college crowds with beer discounts and specials.  We are seeing a small rise in patrons but more and more who are looking for the cheapest special and drinking a lot of pitchers and cheaper drafts.  As you know this doesn't help the bottom line that much.  We have decent nights with Karaoke and some small entertainment acts but we are barely making it.   I am looking for some new ideas to spice things up and get more ladies in here to keep more of the guys coming and drinking.
 
Hit me up and let's talk.
 
Mick
 
 
 
MY RESPONSE: MICK, OFFERING 100 BEERS IS BEYOND THE TYPICAL BAR, THAT IS QUITE UNIQUE, SO PATRONS COME IN FOR A BEER THEY PROBABLY CANNOT FIND ANYWHERE ELSE, THEN WHAT? YOUR FORMAT NEVER REALLY TOOK OFF BIG LIKE YOU HOPED, BECAUSE YOU NEVER REALLY ADDED ANY SPICE TO WHAT THE BASIC PREMISE WAS. OF COURSE YOUR TYPE OF FORMAT IS THE BEER RAGE SO FROM INDIES TO CORPORATES, MORE AND MORE MASS SELECTION BEER BARS ARE GOING TO OPEN UP.
THE POINT IS YOU NEVER EVER LET ANYONE STEAL YOUR THUNDER, YOU STEAL THEIR'S BEFORE THEY EVEN OPEN.
YOUR NEW OWNER HAS NO CLUE WHAT TO DO, SO HE PANIC PROMOTES TO THE LOCAL BEER GUZZLING COLLEGE CROWD, AND TURNS THE PLACE INTO A FRAT PARTY. CHEAP BEERS, LOWEST PRICED PITCHERS, AND CHEAPER DRAFTS, HOW DUMB CAN YOU GO? IF YOU HAVE DECENT NIGHT WITH KARAOKE THAT OLD WORN OUT, BEATEN DOWN, FORMAT, THEN STICK WITH IT. THIS IS NOT THE TYPE OF VENUE WOMEN WANT TO FREQUENT, LET ALONE EVEN GO INTO. I REFER TO "HOT" WOMEN. IT'S NOT AS I ALWAYS SAY ABOUT IDEAS IT'S ALL ABOUT AS I ALWAYS SAY , SIGH...................."THE FUN", "THE WOW FACTORS" AND "THE FAB" AS IN PREMIER PROMOTIONS, THEMES, EVENTS, PARTIES, CONCEPTS, CONTESTS, CELEBRATIONS, GATHERINGS, HAPPENINGS, AND UNIQUE ENTERTAINMENT, NONE, NONE OF WHICH YOU HAVE. I ALWAYS SAY TO DEDICATED EMPLOYEES LIKE YOU, FIND ANOTHER PLACE TO WORK, BECAUSE THIS OWNER'S MINDSET I GIVE IT SIX MONTHS TOPS AND HE IS HISTORY.
YOU SHOULD APPLY AT THESE NEWER BEER PLACES AND GO IN WITH THAT ENERGY, ENTHUSIASM, AND EFFORT YOU ARE PUTTING FORTH HERE, VOICE IT, SHOW IT, AND YOU WILL BE HIRED ON THE SPOT. GOOD LUCK. 
EMAIL
RichUnger@Promotinghtclubs.com
_______________________________________________/   
 
 BEING FULLY NUDE, BUT NOT SERVING LIQUOR A CHALLENGE, BUT YOU CAN'T JUST COMPLAIN, YOU HAVE TO TAKE ACTION AND NOW!
 
  Hi Rich,

   I have been reading your articles and agree with what you have written. I know your expertise has been with liquor clubs and bars however, the strip club I have here in ___________ is Full Nude and we cannot serve any alcohol or have any on the premises. This has been our issue competing with the liquor clubs and liquor strip clubs in the area. Since the bars close at 3am we are open till 4am sun � thurs and till 6am on fri and sat. We tend to get a late night crowd on the weekends and it feels like we are an after-hours club. This is a different industry where we need both the customers and girl dancers  to both be at the club at the same time to make money .Currently, we have enough girls but there is always room for better quality entertainers. One of the biggest issues we have is finding an event to host since we can't serve alcohol. So my question is how can we get more customers to come in and continue to come back and what type of events can we do that will keep bringing people back on a regular basis?

 Thanks, James       

 P. S.  Any suggestions on getting quality entertainers that want to work and make money. There seems to be a small percentage of girls that make money versus the ones that sit around most of the night.                                                                                                                                                                                                                                       

 
 MY RESPONSE: JAMES, BEING FULLY NUDE, HAVING BEAUTIFUL GIRLS DANCING, AND NOT SERVING LIQUOR GIVES YOU THE BEST AND WORST OF THE EXOTIC DANCE CLUB FORMAT.
THE MONEY IS IN THE LIQUOR , BUT YOU DON'T SERVE LIQUOR SO YOU HAVE TO REPLACE LIQUOR WITH A POWERFUL, RELENTLESS ARRAY OF "FUN", "WOW FACTORS" AND 'FAB", THAT EVEN AFTER YOUR PATRONS COME IN AT SUCH LATE, LATE HOURS, YOU ARE FULLY PREPARED TO DAZZLE THEM WITH NOT JUST YOUR GIRLS, BUT WITH INTERACTIVE, HIGH ENERGY, SENSUAL PROMOTIONS. YOU HAVE NONE. QUALITY FEMALE ENTERTAINERS GO TO WHERE THE MONEY IS. VERY SIMPLE, THEY HAVE NO LOYALTY, THEY WANT TO MAKE CASH FOR THEIR NUDE DASH.
BUILDING LOYALTY IN YOUR ENDEAVOR IS A CHALLENGE THAT REQUIRES BLOOD, SWEAT, TEARS AND THEN SOME. YOU HAVE A JUGGLING ACT, OF KEEPING ENOUGH HOT GIRLS WORKING WHILE AT THE SAME TIME, DOING WHAT PATRONS WANT, DESIRE, LONG FOR, SINCE YOU CAN'T SERVE LIQUOR. THE GIRLS THAT DON'T MAKE MONEY WEAR THE SAME OUTFITS EVERY NIGHT, DO NOT PUT ANY "EMPHASIS ON THEIR BEAUTY, THEIR SEX APPEAL OR THEIR STAGE PRESENCE. THEY GO THROUGH THE MOTIONS, AND JUST WANT TO GET DONE WITH THEIR SHIFT. THE REASON BEING THEY HAVE NOTHING TO LOOK FORWARD TO WORKING AT AN ESTABLISHMENT THAT DOES NOTHING TO BRING IN MALE SPENDERS.
THERE ARE NUMEROUS ACTIONS AND STRATEGIES YOU CAN TAKE, BUT YOU DID NOT RESPOND TO MY EMAIL, SO YOUR STUCK BETWEEN A ROCK AND A HARD STILLETO, BECAUSE YOU DON'T ACT TO CHANGE THE COURSE OF YOUR CLUB. YOU ASK, BUT YOU DON'T DO. PS THE WAY TO ATTRACT NEW GIRLS THAT STAY IS TO PACK YOUR CLUB WITH "FUN", "WOW FACTORS" AND "FAB' THAT KEEP THEM THERE. KEEP DOING WHAT YOUR DO AND YOU WILL CONTINUE TO TURN OVER GIRLS ON A REGULAR BASIS. WHAT A NIGHTMARE.
GOOD LUCK. HAPPY NEW YEAR.  EMAIL RichUnger@Promotingnightclubs.com 
 
 
 Rich,
             All we are doing are increased drink specials and restaurant specials
MAJOR_PROBLEMS: People are bored to come here.
COMMENTS: I am the Promotions Manager and the owner of the Bar doesn't want to listen as he still believes that everything that worked when he DJd in the 80s can still work today. I have a promo/marketing team of 20 and they are spreading the word to get new and better business there but we still have the reputation as a "ghetto" club because of our previous bouncers and people still don't want to come in. Help, Justin
 
MY RESPONSE: JUSTIN, YOU HAVE AN OWNER IN A CLUB TIME WARP, DOING NOTHING BUT BAR BEGGING AND PRICE PANIC OPERATING. YOU ARE THE PROMOTIONS MANAGER, HE DOES NOT WANT TO LISTEN TO YOU. WHY DO YOU CONTINUE TO WORK FOR AN ARROGANT OWNER WHO PUTS HIS LACK OF CURRENT TRENDS TO WORK AGAINST HIM? HE PROBABLY HAS NO CLUE WHO "LADY GAGA" IS. HE PROBABLY NEVER HEARD OF "SWEEDISH HOUSE MAFIA". THE 1980s ARE LONG, HE CAN'T LET GO OF HIS "GLORY DAYS" AS A DJ. IF YOU HAVE  A PROMOTIONS MARKETING TEAM OF 20 AND THEY ARE SPREADING THE WORD TO GET NEW AND BETTER BUSINESS IN THERE, BUT THEY ARE RUNNING INTO THE "GHETTO CLUB" LABEL, BECAUSE OF THIS VENUE'S PAST REPUTATION, YOUR OWNER DOES NOT WANT HELP, WHAT IS THE LOGIC BEHIND MY GIVING YOU EXPERTISE, ONLY TO HAVE HIM SAY " NO "?
ONCE A CLUB HAS A "GHETTO" CONNOTATION TO IT, THE ODDS OF TURNING THAT CLUB AROUND IMPROVE ONLY IF YOU
1. CHANGE THE NAME
2. CHANGE THE LOOK
3. FIRE ALL THE PREVIOUS NEGATIVE EMPLOYEES
4. IMPLEMENT A DRESS CODE
5. BEGIN A COVER CHARGE
6. TIGHTEN YOUR PLAYLIST NO HIP HOP
7. PUT WOMEN ON YOUR DOOR
THESE ARE TIPS JUST FOR STARTERS IT TAKES ME 60 DAYS TO TAKE SUCH A BAR OR CLUB AND TURN IT AROUND, BUT IT DEMANDS 
THE OWNER
THE MANAGEMENT
THE STAFF
ALL ON THE SAME PAGE, DEDICATED, AND COMMITTED TO ALL OF THE CHANGES THAT ARE REQUIRED. OTHERWISE THE CLUB IS GOING TO CLOSE AND THE 1980s DJ OWNER CAN SPIN ALL HIS OLD FAVES ON HIS TURNTABLE AT HOME. BECAUSE HE IS THE REASON THIS CLUB CANNOT THRIVE. IF YOU HAVE AN OWNER WHO IS OPEN TO THE YEAR 2012 AND WHAT IT TAKES TO BRING IN WOMEN, WOMEN AND MALE SPENDERS. WHEN PEOPLE ARE BORED, IT'S TIME TO FIRE STAFF, HIRE ENERGIZED WOMEN, REFORMAT, REVAMP, REINVENT, REPOSITION AND RECONFIGURE, BECAUSE YOUR PUTTING YOUR FEW PATRONS THAT COME IN, TO SLEEP.
Rich, My Restaurant is fully seated for food service till we stop serving @ 9pm, then everyone just goes there own way to everywhere they can dance and party, what can I do? Thanks, Robert
 
 
MY RESPONSE: Robert, all you do is simply move tables and chairs, bring in the Night Life Setting, and pack your restaurant till 2am, with serious money , low overhead, and "THE FUN", "THE WOW FACTORS", "THE FAB".
I mean women luring, crowd packing Premier Promotions.
It's not just the music later at night.
What else are you doing?
It's not about the price of a drink.
It's all about the fabulous, fantastic, "FUN".
Restaurants can reduce their Night Life overhead by 75% as compared to their food service expenses.
Restaurants can also increase their revenue by 100% as compared to their food service cash flow.
But far too many Owners are too afraid, too reluctant to take the steps necessary, so they make the biggest mistake they can, they bring in so called club promoters who destroy their entire image, which also causes their food service business to start slowing down.
Think about this, if you can serve great food, provide excellent service, have a community wide reputation for being thee place to eat, what prevents you from taking on the Night Life?
 
 
THE MOMENT YOU SPOT IT REACT!
THIS NEW YEAR, DON'T WAIT TO GET CALLED "GEHTTO".
DON'T WAIT TO BRING IN THE WRONG CROWD.
DON'T WAIT TO SEE FIGHTS LIKE NEVER BEFORE.
DON'T WAIT TO DROP YOUR DRESS CODE ONLY TO DRAW THE WORSE PATRONS.
DON'T WAIT TO HEAR NEGATIVITY IN YOUR COMMUNITY.
DON'T WAIT TO START LOSING GREAT EMPLOYEES.
AND THE BIGGEST INDICATOR , DON'T WAIT TILL THE MONEY, THE REVENUE, THE COVER CHARGE CASH, ALL START DROPPING LIKE RAIN DROPS.
IT'S A NEW YEAR, IT'S TIME TO EMAIL ME, RIGHT HEAR:
 
 
 
IT'S 2012, THIS YEAR, THE WORDS, "BORED", "STALE" ,"PREDICTABLE" NEED TO BE REMOVED ENTIRELY FROM YOUR NIGHT LIFE. BE IT A RESTAURANT WITH A BAR AT NIGHT, A BEACH BAR, A SPORTS BAR, A CLUB, A LOUNGE, IT'S TIME TO THINK AHEAD AND NOT BEHIND. THAT'S RIGHT DO WHAT NO OTHER VENUE IN YOUR AREA HAS, FORGET THE CHEAP DRINKS, STOP THE FREE COVER CHARGES, REFUSE TO BOOK THE SAME LOCAL BANDS, DEMAND YOUR DJ NEVER CURSE AGAIN, NOT WEAR ANY HAT BUT A FEDORA, SPIN NO HIP HOP OR TAKE YOUR MIXES AND FIND ANOTHER GIG IF YOU CAN.
THIS IS THE YEAR TO SHARPEN UP, SHAPE UP AND STRAIGHTEN UP YOUR ENTIRE FORMAT.
ENERGIZE THAT DANCE FLOOR.
ENHANCE THAT VIP SECTION.
ENTICE THAT BAR WITH GREAT BAR STAFF.
NEED THE BEST IN THE BIZ, SIMPLE AS EMAIL:
OWNERS ONLY PLEASE.
 
HOW TO COMPETE IN 2012
NEVER LOWER YOUR DRINK PRICES
NEVER DROP YOUR COVER CHARGE
NEVER ADVERTISE ON THE SAME RADIO STATIONS AS COMPETING VENUES
NEVER COPY WHAT OTHER BARS OR CLUBS ARE DOING
NEVER BOOK THE SAME BANDS OR DJS
NEVER EVER SHADOW WHAT THEY DO.
                       INSTEAD
TAKE OUT A LEGAL LINED YELLOW PAD
DRAW A LINE DOWN THE MIDDLE
LIST EVERY MARKETING, PROMOTIONAL, FOOD/BEVERAGE
ADVERTISING ELEMENT YOUR COMPETING VENUES ARE DOING ON ONE SIDE.
THEN ON THE OTHER, 'TWEAK', 'FINE TUNE', AND ORIGINATE DO NOT EVER DUPLICATE.
DO NOT MAKE THIS ABOUT WHO IS CHEAPER.
WHO IS LETTING IN SLOBS.
WHO IS CATERING TO HIP HOP.
WHO IS TOLERATING ANYTHING GOES.
WHO IS LETTING ANYONE IN JUST TO HAVE BODIES IN THEIR VENUE. 
WHO IS TOLERATING MISBEHAVIOR BY THEIR STAFF.
WHO IS LETTING THEIR GENERAL MANAGERS DO NOTHING.
WHO IS ALLOWING THEIR INTERIOR TO LOOK LIKE A UFC FIGHT TOOK PLACE THERE.
WHO IS LETTING THEIR SIGN TURN ON WITH BROKEN BULBS AND A BEAT UP PARKING LOT.
WHO IS MAKING UP EXCUES AFTER EXCUSE BUT NOT TAKING ANY POSITIVE ACTIONS, CHANGES OR MOVES TO TAKE THE LEAD AND EMPTY OUT THE OTHER PLACES.
AT THE END OF THE DAY YOU BAR, CLUB, RESTAURANT AT NITE, SPORTS BAR, LOUNGE HAS TO BE SO DIFFERENT, SO UNIQUE, SO STYLISH, SO PACKED WITH HOT WOMEN, YOU DON'T ACCOMPLISH THIS BY COPYING WHAT OTHERS ARE DOING.
YOU EMPTY OUT THE COMPEITITION BY MOVING FAR AHEAD AND AWAY FROM WHAT THEIR USUAL NIGHTS ARE.
 
PROJECTIONS, EXPECTIONS, MEAN NOTHING
 When you create a business plan, with expenses vs revenue with patron counts vs per person spending, it all means nothing.
You are simply guessing.
A small 35 seat eatery is having a builder draw up the concepts, the builder thinks will work. WRONG APPROACH.
All the builder needs as long as no barrier or structural walls are being moved or knocked down is the permit. The "RECONFIGURING" should be done by the Owner.
So many Owners rush to spend way too much money on matters of renovating, remodeling, remaking, they ignore what they are spending, worse what they are creating.
Have a Successful year, it's  up to no one but
                                YOU.  

Copyright � 2012 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.