MANAGEMENT 2012

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MANAGEMENT 2012

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BAR & NIGHTCLUB MANAGEMENT 2012
 
  First, stop writing checks. Stop spending money, Stop signing contracts, Stop meeting with salespeople, stop, stop, stop.
Take a long hard look @ what your spending, why your spending, where your spending, who your spending with? There comes a time especially when you've only been open a year and your business has dropped, or when you have been open five years or longer and your nights have declined, that you need to seriously take the time to look at:
1. What your doing nightly?
2. What your spending to draw in patrons nightly?
3. What kind of results is your spending producing?
For every dollar you spend in Marketing, on Promotions, you must see a $10 return or stop now. look at what you have spent, these are the ACTUAL MONEY MONTHS right now.
Yet your venue is slow especially on Friday Nights, when you should have a line outside.
You need new management, new staff, new format, new FUN, new WOW, new FAB , it's time to clean out the old and bring in the ALL NEW.
You have everything to gain and nothing , absolutely nothing to lose.
Some Owners change the name of their Venue, some repaint the outside, some finally redo their restrooms, some bring in Partners, ( HUGE MISTAKE) unless the word "SILENT" is hammered into the agreement, the interest rate SHOULD NEVER BE MORE THAN 5%, NOT IN THESE RISE & DIVE TIMES.
If your the type of Owner who gives your Manager all the authority, all the power, while you run your other business, or you spend time with your Family, but you find your putting more and more money into your venue, it's time for a forensic audit. Because of your lax business attitude, quite often the GM is like a kid in a candy store. So before you lose another dime, now is the time.
Find out what is really going on. You can't sell a bar for a decent profit,  that is not making the same. Quite often the GM cooks the books. That's why you need a double check, a checks and balance system in place. It's like putting a camera on the kitchen's back door to make sure the Porterhouses and Lobsters are not leaving the back way, instead of being served.
If your GM does not show you a disciplined, consistent daily operation, then find one who will.
When your GM drinks on the job, buys patrons drinks, lets employees drink, all are a NO NO.
When your GM spends more time in the office than on the floor it's time to say GO GO GO.
When your GM makes up excuses rather than resolves situations all the time, it's time to say BYE BYE. 
 
   
 
Rich,
I got into this, 3 weeks ago right before new year's into this nightclub business as 50% partner.

 
Club has 2 floors total of 25000 sf space.

 
Dumped money in it but place is open one day a week and promoters claiming that the colleges is out. On new year's eve, we had 380 people... While some other paces in our area had 1700 people.

 
More over we are spending on radio 15-30 second spots per day does not help.

 
I have read your blog and I see that many things  we are doing wrong.

 
How about some serious advice?

 
We surrounded by 5 big colleges in _________________.

 
Our pr,others targeting 18 and up crowd on Saturday and not working on getting any other night as they claim if we do any other night we will lose our Saturday night crowd. 

 

 
Look I dumped money in to this now I really need to see some actions here so I need your help. Robert
 
 
 
MY RESPONSE: ROBERT, WALK AWAY NOW, IN FACT RUN AS FAST AS YOU CAN.
YOU HAVE BEEN SCAMMED. YOUR A 50% PARTNER, BUT ALL YOUR DOING IS BEING MILKED LIKE A COW. YOU DUMP MONEY IN, BUT THE CLUB IS ONLY OPEN ONE NIGHT A WEEK?????????????
ON NEW YEAR'S EVE, YOU ONLY HAD 370 PATRONS, WHILE OTHER CLUBS HAD 1700 CLUBBERS?
YOUR RUNNING THIRTY SECOND RADIO SPOTS WHICH AS YOU CAN SEE FIRST HAND ARE TOTALLY WORTHLESS.
YOUR SURROUNDED BY FIVE, FIVE COLLEGES YET NONE OF THESE STUDENTS SEEM TO BE COMING IN?
YOUR AIMING AT 18 AND UP?
YOUR NOT WORKING ON PACKING YOUR NIGHTS, BECAUSE YOUR PROMOTERS TELL YOU THAT IF YOU PACK ANOTHER NIGHT, YOUR 370 PATRONS ON SATURDAY NIGHT WON'T ATTEND THAT NIGHT?THE ACTION YOU WANT TO TAKE IS AS FOLLOWS READ WORD FOR WORD AND CAREFULLY.
 
ROBERT, OPEN THE CLUB DOOR SLOWLY, AFTER GRABBING THE CHECKBOOK CLOSE OUT THE ACCOUNT, TAKE WHATEVER MONEY YOU HAVE IN THE BANK AND RUN, DON'T LOOK BACK. CLOSE THIS CLUB DOWN AND THEN GET RID OF EVERY SINGLE PERSON INVOVLED.
THEN WE CHANGE THE NAME, REVAMP, REINVENT, REPOSITION AND RELAUNCH.
_________________________________________________________________________/       
 
 
 NEVER EVER LEAVE YOUR DRINK ALONE:
Always beware of strangers at a bar is a pretty good rule: A lesson for a TV weatherman who says he was drugged in South Florida by women working for the Russian mob.

John Bolaris, a former Fox affiliate weatherman, told authorities he was approached by two women in a Miami Beach bar and woke up days later owing more than $43,000 in credit card charges for caviar, champagne and more. Bolaris recently lost his job after telling the tale in a December Playboy interview.

The FBI investigated and eventually arrested 17 members of the mob accused of defrauding at least 88 men in South Beach, according to media reports

___________________________________________________________________________________________ 
 
 
hi,
  first things my name is Larry...really enjoyed just reading thru some of your stories and posts.great advice.the reason for my e mail is to get your advice on opening a new venue.i have a amazing space like nothing in the area at 35000 sq ft on two levels my main room is 20000 sq ft on its own.the only two venues that come even close to my size is 10000 sq ft and its a restaurant during the day then weekends turns into a night club til 1 or 2 am and we can stay open til 4.my question is what can I do for my place to really bring in that wow factor .after reading your site and to be honest I was just gonna  create  what most places do college night, ladies night and etc...wanted to see if you can give me some fresh ideas advice anything on really how to wow them.my location is not even open yet,  not till  march and we currently are still building I have not even yet put the sign up outside still working on the design to really draw attention ...a little about my place is again its 35000 sq ft the main floor has 2 elevated vip booths with private bathrooms for those in vip    towards  the front the back of the building will have a large stage and more vip sections   amazing sound system  and just now trying to put together something really above the rest  for the lights....for decor unsure what to really go for....was thinking about maybe doing something along the lines of different artists that have made a huge impact in the music field sorta like a music hall of fame to party in lol ...would love some ideas or anything you can help me with thanks in advance
 
 
 
MY RESPONSE: LARRY, WHY WOULD YOU EVEN WASTE MONEY, SPACE AND ENERGY ON OPENING A RESTAURANT, WHICH YOU SAY WOULD OPERATE DURING THE DAY? WHY INCUR THAT EXPENSE AT ALL?
WHY COPY WHAT EVERYONE IS DOING?
YOU SOUND VERY INEXPERIENCED AND YOU HAVE NO FORMAT, ABSOLUTELY NO COMPREHENSION OF FUN, VOW TO WOW OR FAB WHICH YOU ADMIT, BUT WHAT YOU ARE DOING IS FOCUSING ON VIP, VIP,VIP, WHEN YOUR MAIN CUSTOMER THRUST IS COMPRISED OF FIVE COLLEGES THAT YOU ARE GOING TO RELY ON FOR A HUGE PORTION OF YOUR REVENUE.  MANY CLUBS HAVE INCREDIBLE SOUND, LIGHTS, VIDEO, A HUGE STAGE AND STILL SIT IDLE @ NIGHT.
YOU APPEAR TO HAVE NO CLEAR VISION, NO SPECIFIC DIRECTION WITH REGARD TO IMAGE, DECOR, OR ATMOSPHERE. I EMAILED YOU TO SEND ME THE PLANS, THE BLUEPRINTS, BUT YOU NEVER RESPONDED, I WISH YOU THE BEST, BUT I GIVE YOU ONE YEAR TOPS BEFORE YOU CLOSE. YOU ARE FLYING BY THE SEAT OF YOUR PANTS WITH NO MANUAL, NO EXPERIENCE, NO KNOWLEDGE, NO BACKGROUND AND NO VISION, JUST EGO AND MORE EGO.
GOOD LUCK, BECAUSE YOU ARE GOING TO NEED IT, AND THAT IS JUST FOR STARTERS. BY THE WAY 86 THE ELEVATED VIP BOOTHS THEY ARE WORTHLESS AND HAVE NO ENERGY AT ALL. YOUR GIVING THE VIP BOOTHS PRIVATE BATHROOMS? WHY? DO YOU REALLY THINK THAT IS GOING TO INCREASE VIP SERVICE? I HAVE NEWS FOR YOU, VIP IN THE MAJORITY OF THE USA IS FINISHED. IT'S OVER.  I WOULD RATHER HAVE A CLUB FULL OF 250 PATRONS, PRIMARILY WOMEN 60% TO 70% AND QUALITY MALE SPENDERS, WHICH IS WHAT I FOCUS ON, RATHER THAN 3/4 OF MY VIP AREA SOLD. PERHAPS SOME DAY YOU WILL SEE THE CLEARITY. EMAIL RichUnger@promotingnightclubs.com
   
 ___________________________/
 
 
 
 
FED UP WITH YOUR CLUB'S BUSINESS? 
 
 
  
Hi, Rich

 I have read quite a few of your articles and am continuing to finish off whatever else I can find. But I would like some advice for my situation.

I am looking at a bar the price is right the location is great, the bar itself is recently renovated, lease is fairly low over a long period of time, plenty of lights and good sound. However recently it has changed hands twice within the last 6 months due to people not knowing what to do and running the bar down. As well the current market in the city is that people buy a bar make their money back in a year or two and make a little extra then flip it. And the nightlife in my town is horrid there are maybe 3 powerhouse bars that are packed nightly and then hundreds of shacks and dives that are still fairly full just because the people there couldn't get into the powerhouse bars.

 What could I do to become a powerhouse as well. I will admit that I was going after cheaper discounted drinks and no cover charge and cheap gimmicks to start but I want to stand out and

 Second issue is that I want my friends and family to support me I have been working in bars for most of my adult career and I know how things are done and have the experience to run my own but I want people to quit looking at the risks and problems and start looking at the brighter side. What can I do to persuade them?

 Thanks

Ron
 
MY RESPONSE: HERE WE GO AGAIN, RON, WHY TAKE OVER A BAR THAT CHANGES HANDS FASTER THAN A STRIPPER CHANGES COSTUMES? TWO DIFFERENT OWNERS IN SIX MONTHS. THAT SHOULD SEND UP THE BIGGEST RED FLAG THEY MAKE. IT SHOULD BE A MAJOR WAKE UP CALL TO YOU?
 
THE BAR IS RUN DOWN. OF COURSE IT IS, THE RENT MAY BE REASONABLE, BUT I CAN ASSURE YOU THE BAR NEEDS SOME HEAVY LIFTING INTERIOR WISE.
 
AS FOR , THE TREND OF BUYING A CLUB, A BAR, A SPORTS BAR, A RESTAURANT, A LOUNGE AND SELLING IT WITHIN TWO YEARS, THIS HAS BEEN THE UNWRITTEN BUSINESS STRATEGY OF THIS INDUSTRY FOR DECADES. BUY IT, CHURN IT AND SELL IT. THE LONGER YOU OWN IT, THE MORE BUSINESS YOU SEE EVAPORATE AND YOU END UP UNABLE TO SELL IT, UNABLE TO EVEN TAKE ON A PARTNER, EITHER JUST BARELY GETTING BY OR CLOSING IT DOWN.
YOU MAY WANT YOUR FRIENDS AND FAMILY TO SUPPORT YOU, BUT THAT DOES NOT INSURE THEY WILL. YOU HAVE WORKED IN BARS FOR MOST OF YOUR ADULT LIFE, AND YOU STATE YOU KNOW HOW THINGS ARE DONE, AND YOU THINK, YOU THINK YOU HAVE THE EXPERIENCE TO FINALLY SAY "I OWN A BAR". RON THE REASON YOUR FRIENDS AND FAMILY ARE LOOKING AT THE RISKS AND PROBLEMS IS BECAUSE YOUR BLINDED BY YOUR EGO, OF OWNING A BAR. YOUR NOT BEING REALISTIC, YOUR NOT BEING SAVVY, YOUR JUST SAYING " I WANT TO OWN THIS BAR". YOU ARE LETTING YOUR OWN ARROGANCE PREVENT YOU FROM TAKING A LEGAL PAD , DRAWING A LINE DOWN THE MIDDLE, ON THE RIGHT SIDE LISTING ALL THE ADVANTAGES OF BUYING THIS BAR, ON THE LEFT SIDE LISTING ALL THE DISADVANTAGES OF OWNING THIS BAR. BE HONEST TO YOURSELF, BE STREET SMART.
 
YOU ARE ENTERING A MARKET WITH THREE POWERHOUSE BARS IN ADDITION TO THE TYPICAL DIVE BARS, RUNDOWN HAUNTS, AND OTHER NEIGHBORHOOD WATERING HOLES. RON, THIS DOES NOT SOUND IN ANY WAY, SHAPE OR FORM FOR YOU TO START YOUR OWNERSHIP OF A BAR IN.
THERE IS NO UPSIDE TO THIS BUSINESS, NOR THE TERMS. NOR THE IMAGE.
NOR THE CHALLENGES.
 
YOUR FRIENDS AND FAMILY CAN SEE IT ALL CLEARLY, BUT YOU ARE BLINDED BY THE THOUGHT OF OWNING A BAR.
IF IT DON'T COME EASY LET IT GO, AND THIS BAR IS NOT COMING EASY.
LET IT GO.
___________/    
 
 
 Hi Rich,
              Ok, I am sure that you are selling a program, and I want to find out more about it.  I have been in the same bar, same location, 17 years (bar just turned 21).  I have built it up over the years, but am watching it fall down (sales wise), and I don't like it.  I am down over 500 bottles and almost as many cases of beer , comparing 2010 to 2011.  We are fairly small (1900 sq ft, occupancy 170).  We don't sell food.  We have pool, darts, and live music.  Golden Tee golf.  Touch tunes juke box.  I have always considered us  a "neighborhood" bar. We are not a sports bar, or a concert venue, or pool hall, but a bit of all three.  I am looking for new ideas to reach new/old patrons.  We use face book, and have just started with twitter.  What have you got to help?
Thanks, Carl
 
MY RESPONSE:
                                Ok Carl, I am not selling a program. I don't do seminars, I am the leading "EXPERT", "AUTHORITY" on bars, lounges, clubs, restaurants with night life, sports bars, pubs, taverns, beach bars, for 40 years.
When you tell me that you are down 500 bottles of liquor in one year, almost as much beer, that you hold 170, which means actually 200 patrons, that you serve no food, but have darts, pool, and live music, along with Golden Tee, plus you have Touch Tunes Juke Box, that's all I need to know. Your bar is stuck in the worse time warp I have ever heard of. You are not a neighborhood bar, because the locals have found other watering holes to frequent. You are not a sports bar you don't even mention that you have any screens. You are not a concert venue,, or pool hall, the problem is you are a tossed salad with alittle bit of everything thrown in.
That is your problem. You have no defined format. You don't need new ideas, you need a FRESH INNOVATIVE LOOK, FEEL, SMELL, and FORMAT to REVIVE this place. Using Face Book and Twitter mean nothing in the scheme of where your bar is at right now. As for attempting to reach old patrons, sadly many may have passed away, moved away, and gone away. To attract new Patrons, you need what you do not have any of, "FUN", "VOW TO WOW" or "FAB". What I have is what you do not want. THAT IS "CHANGE".
You have operated this bar in the same manner for so long, in all reality you need to step out and let a FRESH NEW VERY EXPERIENCED FEMALE GENERAL MANAGER COME IN, CONTACT ME and REBUILD THIS BAR. LET ME ADD WHEN YOUR BAR DOES 500 BOTTLES OF LIQUOR LESS THAN THE YEAR BEFORE, YOU DON'T JUST HANG OUT AND WALK THE FLOOR, YOU DO ALOT MORE, YOU DO AS I REPEAT OVER/OVER REVAMP, REINVENT, REIGNITE, REPOSITION, RETAKE YOUR DAYS, NIGHTS, WEEKENDS. But your mentality is such, that you would rather suffer than succeed. Your way too slow to ACT. I will never ever understand Owners like you.
I cannot understand how a husband who works day in night out in their food and beverage venue will not take on the nite life because of the opposition of his wife and vice versa.
 
CLOSE DOWN MONDAYS
If your food and beverage establishment is not doing business on Mondays, close. Why incur payroll, electric, water, sewer, from the back of the house to the front of the house, it's not worth it, just to be open and barely take in enough to break even. Stop being so adamant about saving money, giving everyone a rest, you taking a break, and letting your business breathe.
The Seven Day A Week Business Plan, unless your a fast food, fast casual or chain, does not work for most  independents. The numbers are just not there, nor are the bodies.
Sure if you own a bar,  your daytime bar stool sitters will be there when you open @ 7am, your noon time regulars will be there when the clock strikes 12pm, and your afternooners are money in the bank. But when your night life is no existent, why even fight it?
Some Owners think Jazz is the answer WRONG.
Other Owners think Country is the answer NOPE.
It doesn't matter what genre of music you want to waste paying for live bands to perform, Monday, Monday no good to me.
Monday, Monday, it was all I never thought it would be.
CLOSE DOWN MONDAYS.
WANT TO PACK, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY NIGHTS FROM 10PM TILL CLOSING.
NO CHEAP BEER OR DRINKS.

Copyright � 2012 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.